AI Responsive Search Ads | Google Dynamic Search Ads

Responsive Search Ads

Responsive search ads are revolutionizing the digital marketing landscape, with many brands reporting explosive growth. For Example, saw a 4x increase in website even with a lower conversion rate, they still saw a 400% lift in impressions netting incremental conversions after adopting responsive search ads. This cutting-edge ad style transforms possibilities for businesses seeking enhanced visibility.

The power of responsive search ads lies in their adaptability. They can automatically adjust their content and format based on what’s most likely to achieve your advertising goals.

However, leveraging these dynamic ads effectively requires an understanding of how they work and how to optimize them for maximum results. That’s where Google’s advanced tools come into play, offering unprecedented control over ad performance.

Table of Contents:

  • Using AI for Better Performance in Responsive Search Ads
    • AI to Create Catchy Google Ad Titles and Descriptions
    • Saving Time with Machine Learning
    • Optimizing Performance Using Google’s Latest AI Capabilities
  • Mastering the Art of Ad Strength in RSAs
    • A Deep Dive Into How Ad Strength Ratings Work
    • Tweaking Your Strategy Based On Ad Strength
  • Evaluating Performance: Going Beyond Traditional Metrics
    • Prioritizing Business Outcomes Over Other Metrics
    • Analyzing Individual Asset Rating For In-depth Insights
  • Mastering Google Ads Editor for Streamlined Management
    • Achieving Campaign Efficiency with Google Ads Editor
    • Navigating Multiple Ad Groups Effectively
  • Generating High-Quality Assets with Tools & Tips from Google
    • Utilizing Google’s Asset Suggestion Tool
    • Leveraging Auto-Generated Assets
  • Evaluating Performance of Responsive Search Ads
    • Focusing on Business Results When Evaluating RSAs’ Performance
    • Analyzing Individual Asset Ratings: A Key Step In the Evaluation Process
  • Conclusion

Using AI for Better Performance in Responsive Search Ads

AI is changing the game in responsive search ads, offering a new level of optimization and effectiveness. For the first time, each item of an advertisement is considered an “asset” rather than a separate piece. Google then uses these assets to discover the ideal headline and body content combination for a campaign’s aim.

AI to Create Catchy Google Ad Titles and Descriptions

The success of your Google ads campaign hinges on how well you connect with potential customers. This connection begins with an attention-grabbing title followed by an intriguing description – elements that can be challenging to manually tailor for each advertisement.

This is where Google’s advanced AI capabilities shine. By testing various combinations of headlines and descriptions based on user behavior data, it determines what works best for every individual search query.

Saving Time with Machine Learning

Beyond creating compelling content, machine learning algorithms also save precious time by automating routine tasks involved in managing advertisements. For instance, they automatically test multiple variations of your text ads across different audience segments without requiring any manual intervention from you.

This automation allows small business owners like yourself more freedom to focus on strategic decisions rather than getting entangled in day-to-day operational tasks related to running an advertising campaign.

Optimizing Performance Using Google’s Latest AI Capabilities

Powered by cutting-edge machine learning techniques, Google’s latest AI capabilities continuously learn from past performance data – including click-through rates (CTR), conversion rates (CVR), etc., adjusting bids accordingly so that your responsive search ads are shown at optimal times when they’re most likely going to convert.

This intelligent bidding strategy maximizes return-on-investment while minimizing wasted spend due to its ability to adapt quickly to changes in market conditions or consumer behaviors.

These three aspects – generating captivating ad copy, efficiently managing campaigns, and optimizing their performances – all demonstrate the power of harnessing Artificial Intelligence in marketing efforts today’s world where competition is fierce and the need to stand out is crucial more than ever before. Smaller companies can still have a significant effect in the digital realm with the correct instruments and approaches set up.

Mastering the Art of Ad Strength in RSAs

The value of Ad Strength is paramount when it comes to responsive search ads. This dynamic tool provides actionable insights into your ad’s performance, helping you optimize and refine your advertising strategy.

A Deep Dive Into How Ad Strength Ratings Work

In Google Ads’ world, each RSA receives an exclusive rating known as ‘Ad Strength’. It ranges from “Poor” to “Excellent”, shedding light on how well your ad assets such as headlines and descriptions are performing.

The more unique and relevant these elements are, the better ratings they earn.

Diversity also plays a pivotal role here; different headlines should not merely rephrase one concept but rather cover various facets or selling points related to what you’re offering. After all, variety truly spices up things.

Tweaking Your Strategy Based On Ad Strength

Leveraging this feature for continuous improvement can be game-changing for businesses like yours. If low ratings catch your eye – don’t panic. Consider tweaking aspects such as copywriting style or diversifying messages until improvements start surfacing.

If your ad strength rating is “Average”, try A/B testing headlines that focus on different benefits or urgent calls-to-action like “Sign up now” vs “Learn more”. This can help discover messages that resonate best with your audience. Remember that even minor changes informed by the wisdom of ‘Ad strength’ could significantly boost user engagement rates while maximizing return-on-investment (ROI).

Evaluating Performance: Going Beyond Traditional Metrics

To evaluate RSAs effectively requires looking beyond conventional metrics like click-through rates (CTR) or conversion numbers.

Prioritizing Business Outcomes Over Other Metrics

Rather than focusing solely on superficial indicators, give precedence to outcomes directly linked with business objectives.

Depending upon what aligns best with specific business goals – key parameters such as cost per acquisition (CPA), revenue generated per click, lifetime customer value etc., deserve special attention.

Analyzing Individual Asset Rating For In-depth Insights

Besides evaluating overall campaign performance, analyzing individual asset ratings holds immense significance too.

In the Assets tab of Google Ads, you can view ratings for each headline and description used. Aim for at least “Average” ratings, with “Good” or “Great” being ideal. Low ratings signal that asset should be reworked or replaced.

Mastering Google Ads Editor for Streamlined Management

In the realm of digital marketing, efficiency is paramount. One way to enhance your ad campaign management process is through leveraging a powerful tool – Google Ads Editor.

Achieving Campaign Efficiency with Google Ads Editor

The first step in maximizing productivity and effectiveness lies in setting up campaigns using this software. With its ability to allow bulk changes and simultaneous editing across multiple ads, it’s an invaluable resource when crafting responsive search ads (RSAs).

Beyond mere setup, strategic utilization can yield substantial benefits such as time savings from copying information between similar campaigns or products. Additionally, employing advanced search functions within the editor enables quick location and modification of specific items – further amplifying operational speed.

Navigating Multiple Ad Groups Effectively

Moving beyond individual campaigns into broader scope operations involving numerous ad groups requires another layer of expertise. Fortunately, that’s where mastering functionalities offered by Google Ads Editor becomes crucial.

This comprehensive platform allows downloading entire account structures offline – providing uninterrupted access even without internet connectivity which enhances overall workflow continuity.

Focusing on RSAs specifically amidst other advertisement types managed via this interface necessitates understanding how AI complements human input: automated systems generate variations based on provided headlines/descriptions while marketers monitor performance metrics like click-through rates (CTRs) and conversion values then adjust strategy accordingly through subsequent modifications made possible due largely because everything needed resides right here inside one single application suite known simply yet aptly enough just “Editor”. This synergy results in optimal business outcomes over traditional metric-based evaluations – underscoring why prioritizing business results remains critical during RSA assessment processes.

Analyzing Individual Asset Ratings For Effective Adjustments

To fully capitalize on what works best within an advertising campaign demands scrutinizing individual asset ratings alongside monitoring overarching business impact; thereby ensuring all components align seamlessly towards achieving desired objectives.

By integrating these strategies effectively you will not only manage but masterfully navigate your advertisements journey leading ultimately towards greater profitability for your small businesses’ online presence.

Generating High-Quality Assets with Tools & Tips from Google

The performance of your responsive search ads (RSAs) is directly influenced by the quality of assets you create. Luckily, Google offers a plethora of tools and guidance to help generate high-quality content for your advertisements.

Utilizing Google’s Asset Suggestion Tool

An invaluable tool provided by Google is their asset suggestion feature. This functionality assists in formulating effective headlines and descriptions that resonate deeply with your target demographic. The suggestions are derived from information about your business, past ad performances, as well as successful ads across various industries.

This not only conserves time but also enhances performance because it employs machine learning algorithms to suggest creative ideas proven successful previously. However, while using this resourceful tool, remember to scrutinize all suggestions meticulously before integrating them into campaigns since they may not always perfectly align with brand voice or marketing strategy.

Leveraging Auto-Generated Assets

Beyond manually created assets, enabling auto-generated ones can significantly amplify the relevance of RSAs. Auto-generation deploys artificial intelligence technology offered by the system behind Google Ads, which generates variations on existing text elements within an advertisement campaign.

Auto-generated headlines and descriptions are tailored according to individual user needs, thus increasing engagement rates due to its personalization approach towards each potential customer’s interests or previous online behaviors. Although these generated texts cannot be edited directly after creation, effectiveness can still be evaluated through metrics such as click-through rates (CTR), conversions, etc., offering valuable insights for future ad optimizations.

1. Create diversity: Having diverse unique headlines and descriptions allows AI systems more options when matching relevant combinations against specific queries.

2. Prioritize clarity over creativity: While catchy phrases might attract attention initially, clear concise messaging ensures better understanding leading to a higher conversion rate.

3. Avoid repetition: Duplicating similar messages across multiple lines does not add value; rather, it decreases overall impact due to a lack of variation presented to users during their browsing experience.

Evaluating Performance of Responsive Search Ads

Assessing the performance of your responsive search ads (RSAs) is not a straightforward task. It’s easy to be captivated by metrics like click-throughs and views, yet they may not directly relate to business success.

To truly understand how well your RSAs are performing, you need to shift focus towards tangible outcomes that directly impact your bottom line – conversions. This means looking beyond surface-level data and delving deeper into what each ad brings in terms of leads or sales.

Focusing on Business Results When Evaluating RSAs’ Performance

The most significant metric when assessing RSA performance is undoubtedly conversions – be it form submissions, online purchases, or calls made to your business. These actions have a direct bearing on revenue generation and hence provide an accurate measure for gauging success.

If one particular ad consistently drives more conversions than others within the same campaign or across different campaigns, this indicates that its messaging resonates with the target audience effectively. Such insights can then guide the creation of future ads using similar themes/language styles, thereby enhancing overall marketing strategy effectiveness.

Analyzing Individual Asset Ratings: A Key Step In the Evaluation Process

In addition to examining broader campaign statistics such as conversion rate and cost per acquisition (CPA), analyzing individual asset ratings provided by Google’s platform itself holds equal importance too. An ‘asset rating’ varies from “low” through “best”, reflecting the frequency at which an asset appears in high-performing advertisements compared against other assets belonging to the same category, i.e., headline versus description, etc.

A comprehensive analysis allows advertisers to identify top-performing elements present within their ads so they can replicate these winning formulas during subsequent campaigns while phasing out underperforming components over time, thus improving efficiency and effectiveness long term.

So next time you’re evaluating RSA performance, remember to prioritize those crucial business results above all else.

Key Takeaway:

Don’t get lost in the weeds of click-through rates and impressions when evaluating responsive search ads. The real proof is in the pudding – focus on conversions, tangible outcomes that boost your bottom line. Remember to also scrutinize individual asset ratings for a comprehensive analysis.


Responsive search ads are transforming the way businesses advertise online.

They’re dynamic, adaptable, and powered by Google’s advanced AI technology.

This makes them a powerful tool for reaching your target audience with highly relevant content.

The key to success lies in understanding how these ads work and optimizing them effectively.

You’ve learned about harnessing AI for better ad performance, using Ad Strength ratings to optimize RSAs, managing campaigns efficiently with Google Ads Editor, generating high-quality assets with tools from Google, and evaluating RSA performance based on business results rather than just metrics.

Are you eager to take your promotion efforts up a notch?

Marketing For Greatness, our transformative marketing service can help!

Revolutionizing Business: Data Analysis in Content Creation

The Power of Data Analysis in Content Creation Data analysis is a game-changer when it comes to content creation. It may sound intimidating, but harnessing the potential of data analysis can lead to significant growth for your business. So, how does data analysis impact content creation? Let’s explore some key ways: 1. Using data to personalize content: In today’s digital age, personalization is expected by consumers. By analyzing consumer interactions and behaviors, businesses can create highly targeted messages that resonate with their audience on an individual level. This leads to higher customer satisfaction rates and increased brand loyalty. 2. Boosting user engagement through data-driven strategies: Content may be king, but relevance is key. By analyzing past performance and understanding what type of content resonates best with your audience, you can optimize future campaigns for maximum impact. This allows you to create engaging material that captures the attention of your target audience. 3. Encouraging audience loyalty with tailored messaging: With so much information available to consumers, capturing their attention can be challenging. However, by analyzing consumer behavior and preferences over time, businesses can create tailored messages that address their unique characteristics and interests. This fosters deeper connections between companies and customers and encourages repeat purchases from satisfied clients. To streamline the ideation process in content creation, there are tools available that help marketers keep pace without compromising quality: 1.Importance of Quick Turnarounds in Digital Marketing: In today’s competitive landscape where speed often trumps all else, delays in publishing new material could mean missed opportunities or lost revenue. Analyzing existing data quickly helps identify trending topics or consumer interests that should guide your next piece of original content creation efforts. 2.Maintaining Quality During Rapid Content Production: Swift turnarounds don’t have to sacrifice quality; they present an opportunity to leverage technology alongside human creativity for optimal outcomes. Using style guides ensures consistency across different writers and team members while performance reviews based on metrics obtained from Google Analytics help inform future strategies. 3. Personalized Content Aligned with Business Objectives: By tailoring content to fit your company’s goals, you can create a powerful user experience that positively impacts consumer perception. Crafting compelling narratives based on comprehensive data analysis helps businesses produce content that resonates deeply with their target audience. 4. Scaling Solutions to Meet Growing Demand: In today’s rapidly changing environment where demand is escalating quickly, businesses must have scalable solutions. Leveraging AI-powered tools, data-driven marketing strategies, and finding top writers who understand how data informs effective copywriting practices are key components in meeting growing demand while maintaining quality and consistency. The evolution of copywriting in the digital age has transformed the way we approach content creation: 1.Transition from Traditional to Modern-Day Copywriting: Intuition and experience were once enough for creating compelling narratives, but now they’re supplemented by data analysis. Effective content creation involves utilizing insights derived from tools like Google Analytics or social media channels to predict consumer behavior and create tailored messages that resonate. 2.Role of Technology in Reshaping Copywriting: Technology plays an instrumental role in shaping modern copywriting practices. Analytics tools help perform proper data analysis informing existing strategies while inspiring new ones. Social media platforms provide real-time feedback loops for analyzing consumer interactions and optimizing post timings or hashtag usage. AI-powered writing assistants empower authors to generate high-quality copies at unprecedented speeds without compromising creativity. In conclusion, harnessing the power of data analysis in content creation is essential for driving growth and engagement. It allows businesses to personalize experiences, boost user engagement, foster audience loyalty through tailored messaging aligned with business objectives, streamline ideation processes using innovative tools, maintain quality during rapid production cycles, craft compelling narratives based on comprehensive data analysis, and scale solutions to meet growing demands effectively.

Data Analysis & The Power of AI in Copywriting

Data Analysis & The Power of AI in Copywriting

Data Analysis in Content Creation is a game-changer, folks.

With how fast the internet is growing (daily), most businesses don’t realize when its time to capitalize on hyper-relevant topics to boost engagement and drive growth, leaving ideation to content creators who are left scratching their heads…

Data Analysis in Content Creation. It sounds intimidating, right?

Without taking advantage of the potential offered by data analysis, you’re neglecting chances for your business to grow.

Table of Contents:

  • The Power of Ai in Copywriting
  • By Unleashing Creativity Through AI
  • Boosting user engagement through data-driven strategies
  • Encouraging audience loyalty with tailored messaging
  • Tools for Streamlining the Ideation Process
  • Importance of Quick Turnarounds in Digital Marketing
  • Quality & Efficiency with AI Copywriting
  • The Power of Personalized AI Copywriting
  • Crafting Compelling Narratives for Businesses
  • Scaling Your Business with AI Copywriting
  • Evolution of Copywriting In the Digital Age
  • Transition from Traditional to Modern-Day Copywriting
  • Role of Technology in Reshaping Copywriting
  • FAQs in Relation to Data Analysis in Content Creation
    • How does data analytics influence content creation?
    • How to use data in content creation?
    • Why is data analysis essential for content strategy?
    • What are the types of data analysis in research content analysis?
  • That’s all folks! To sum it all up…

The Power of AI in Copywriting

Artificial intelligence has transformed many industries, including copywriting. AI tools like Content at Scale, use machine learning to analyze user data and engagement. This enables the software to generate personalized and compelling content that resonates with target audiences.

With proper data analytics at play, you’re not shooting arrows blindfolded; instead, you have clear targets – understanding consumer behavior and creating tailored messages to resonate with them better.

How’s it all work? Glad you asked!

By Unleashing Creativity Through AI

AI copywriting tools liberate creators by automating tedious tasks like keyword research. This allows writers to focus their efforts on crafting engaging narratives. The technology can even spark new creative directions by suggesting unique angles tailored to brands’ voices and audience insights.

You see, research suggests that personalized experiences lead to higher customer satisfaction rates and increased brand loyalty. When businesses use segmentation or predictive modeling techniques for their data analysis, they’re able to create highly targeted messages which hit home runs each time because these align perfectly with individual needs and interests.

And when users feel understood and valued, chances of conversion skyrocket too. Now THAT’S a power-packed punch right there.

Boosting user engagement through data-driven strategies

If we had a dollar for every marketer who said “Content is King,” we would probably be lounging on a beach somewhere sipping margaritas now… But jokes aside: Yes, indeed, content is king, but only to its relevant audience.

Do some research and collect some data from various sources like Google, Facebook or Instagram – wherever you produce content consistently.

Taking time to analyze existing data helps identify content that resonates most with your target audiences, whether that’s blog posts on specific topics, engagement from social media or a video on YouTube. This analysis enables you to optimize future content to maximize engagement and impact with your readers.

Pro tip: Using and analyzing past website or social media performance data doesn’t mean replicating the exact same thing (that worked once) and replicate it repeatedly and expecting a different result (That’s the definition of insanity, remember?).

Instead, it gives insights into potential improvements moving forward based on patterns and trends observed during the evaluation period.

Encouraging audience loyalty with tailored messaging

Capturing attention is increasingly challenging for brands given the overwhelming amount of information consumers receive daily. However, here lies an opportunity: Tailored messaging fosters deeper connections between companies and customers by addressing their unique characteristics and analyzing behavioral patterns over time.

Accordingly, organizations utilize these insights within strategic planning to enhance retention levels, largely due to effectively communicating value propositions closely alongside aspirations thereby strengthening overall relationships for prolonged periods and driving repeat purchases from satisfied clients.

In essence, there is a greater likelihood of sustained interest from recipients, leading to ultimately heightened conversions and subsequent profitability from a long-term perspective.

Using analytics tools that identify your audience’s demographics and preferences allows you to tailor your messaging for different goals. For example, you can optimize content to increase sales among one group, while building a sense of community with another set of followers. This consistent fine-tuning based on data helps you resonate with each audience.

Key Takeaways:  Stop shooting arrows blindfolded. Data analysis in content creation is the secret weapon to hit your marketing targets. It personalizes experiences, boosts user engagement and fosters audience loyalty by understanding consumer behavior and creating tailored messages that resonate with them.

Tools for Streamlining the Ideation Process

The digital marketing landscape is constantly changing and requires quick responses. The demand for fresh, engaging content can be overwhelming. That’s why these emerging tools from large software providers are incorporating Ai into their wheelhouse to help your business streamline the ideation process, without compromising on quality.

Importance of Quick Turnarounds in Digital Marketing

In this competitive landscape where speed often trumps all else, data analysis becomes a critical ally. A delay in publishing new material could mean missed opportunities or even lost revenue.

This allows us to quickly identify trending topics or consumer interests that should guide our next piece of original data-driven content creation efforts. Beyond traditional methods though lies an array of AI-powered tools such as HubSpot’s Content Strategy Tool. This tool enables marketers to swiftly pinpoint relevant keywords and topic clusters, thereby expediting the brainstorming phase while ensuring high-quality output remains intact.

Quality & Efficiency with AI Copywriting

For nimble marketing teams, AI copywriting software allows scaling content production without losing quality. The technology can quickly generate high volumes of copy at speeds unmatched by human writers. This empowers brands to launch campaigns faster and meet tight deadlines.

Pro tip: Use Google Analytics, it can provide insights into what content is working (and which content can be redirected or improved), helping you make informed business decisions about future strategies.

Furthermore, leveraging machine learning algorithms to analyze past successful articles and identify common traits can be replicated across future projects, maintaining consistency amidst rapid timelines.

To summarize: By combining human ingenuity and artificial intelligence, we are now better equipped than ever before to not just meet but exceed expectations around both speed and substance in our respective fields. – Anonymous Data Analyst at Top-tier Tech Company

Key Takeaways: Embrace data analysis and AI tools in content creation for a quick, yet quality-driven approach. They’ll help pinpoint trends, expedite brainstorming, ensure consistency across teams, and inform future strategies based on past successes.

The Power of Personalized AI Copywriting

In today’s crowded digital space, personalized content is crucial for engagement. AI tools analyze user data to develop targeted messaging that stands out. This makes tailoring copy to individual users’ needs achievable.

Crafting Compelling Narratives for Businesses

A compelling narrative can be an effective tool to drive customer engagement and loyalty. But how do you create such narratives?

The answer lies in understanding the intent and what problem you’re attempting to solve. Then using data to understand the user’s preferences and behaviors when they engage with your content.

This process enables businesses to produce content that resonates deeply on both emotional and intellectual levels with their audiences. For instance, when we analyze consumer behavior while creating content, it’s possible to identify common pain points or interests among customers which then become key themes within our storytelling efforts.

The importance here isn’t just about telling engaging stories; it’s ensuring those stories reflect the values and mission statement of your organization authentically – because authenticity matters. Audiences are more likely drawn towards brands they perceive as genuine.

Scaling Your Business with AI Copywriting

AI enables copywriting to scale with business needs without compromising quality or efficiency. The technology can produce consistent, high-quality copy even at full capacity. This allows businesses to grow their content demands while maintaining excellence.

  • Leveraging AI-powered tools: Automate parts of the content creation process without compromising quality or personalization.
  • Data-driven marketing strategies: They enable organizations’ ability to analyze consumer interaction during tailored pieces’ creation at scale.
  • Finding top writers who understand how data informs effective copywriting practices: Having skilled creators who know exactly what role original data plays in guiding blog posts ensures consistency across all channels even during periods high demand.

All these components combined allow businesses to continually refine messaging based on real-time feedback from Google Analytics and social media platforms like Facebook Insights.

Key Takeaways: Master the art of data analysis to craft personalized content that aligns with your business goals, creates compelling narratives, and scales up as demand grows. Remember – authenticity is key. Leverage AI tools, employ data-driven strategies and hire skilled writers for consistent, quality output.

Evolution of Copywriting in the Digital Age

The future is now, and Ai is flipping everything into the “Upside down” changing the way we approach ideation and how we approach copywriting. The once solely creative process now heavily relies on data analysis, transforming how content creators interact with their target audience.

Transition from Traditional to Modern-Day Copywriting

Gone are the days when intuition and experience were enough for creating compelling narratives that resonate with audiences. While these elements still hold value, they’ve been supplemented by a more precise tool – data analysis.

In today’s world, effective content creation efforts involve utilizing insights derived from tools like Google Analytics, social media channels, or customer surveys. This allows marketers not just to understand but predict consumer behavior while creating tailored messages that hit home.

This shift towards using original data ensures higher engagement rates as it aligns perfectly with user preferences and needs. It fosters stronger connections between brands and consumers by making every interaction count in this era of personalized experiences.

Role of Technology in Reshaping Copywriting

We can’t talk about the evolution without mentioning the instrumental role played by technology within the digital marketing services landscape, especially analytics tools which help businesses perform proper data analysis informing existing strategies inspiring new ones.

Social media platforms provide real-time feedback loops where organizations can analyze consumer interactions, thereby improving future campaigns based on observed trends and patterns.

Technology doesn’t just shape the messaging itself but also how it’s delivered. Algorithms can optimize factors like social media post timing and hashtag usage to maximize visibility among target demographics. This enhances an organization’s ability to reach the right people and drive content marketing success.

Finally, AI-powered writing assistants have emerged as powerful allies, helping writers generate high-quality copies at unprecedented speeds without compromising creativity and originality. These intelligent systems offer suggestions regarding style, tone, grammar, punctuation, and word choice, thus empowering authors to take charge over the entire narrative structure, maintaining consistency and coherence throughout the piece.

In essence, the transformation seen in the field is largely driven by the relentless pursuit of delivering personalized experiences to users, making every interaction count.

As time progresses, we can expect to see further Ai innovations, things that blow our mind and honestly say to ourselves… That’s Crazy!

For a savvy marketer or writing, if they’re in the “know”, It’s already shaping their creativity and writing skills and of course how we communicate digitally to one another.

Who knows… Maybe it’s a bot? Maybe It’s not!?

Just don’t be fooled, Ai is pushing the boundaries of conventional storytelling and exploring uncharted territories in engaging interactive and dynamic ways.

Key Takeaways: Modern copywriting has evolved from solely relying on creativity to incorporating data analysis, thanks to digital technology. This shift ensures content aligns with user preferences, fostering stronger brand-consumer connections. Analytics tools and AI-powered writing assistants are key players in this transformation, enhancing visibility and quality of content while maintaining its originality.

FAQs in Relation to Data Analysis in Content Creation

How does data analytics influence content creation?

Data analytics provides insights into audience preferences, behaviors, and trends. These insights help in crafting personalized and relevant content that resonates with the target audience.

How to use data in content creation?

Use it to identify trending topics, for example, use Google Trends to see user behavior, to then help tailor a personalized message or improve your SEO strategies.

Why is data analysis essential for content strategy?

Data analysis helps you understand what works best for your audience. It enables strategic decision-making on creating engaging, effective, and targeted content that drives business growth.

What are the types of data analysis in research content analysis?

The main types include descriptive (understanding patterns), diagnostic (exploring causes), predictive (forecasting future trends), and prescriptive (advising on possible outcomes).

That’s all folks! To sum it all up…

We’ve taken a deep dive into the world of Data Analysis and Content Creation.

We learned how it’s revolutionizing businesses by tailoring messages and boosting user engagement.

The power that data analysis holds in content creation is truly remarkable, right?

We also explored some cutting-edge tools that streamline the ideation process for copywriters. These tools are game-changers – they maintain quality while ensuring swift turnarounds.

Personalized content? Yes, we touched on that too! It aligns perfectly with business objectives and shapes customer perception to drive growth.

And let’s not forget about the evolution of copywriting in this digital age. Technology has reshaped traditional practices with an increased emphasis on personalized content and faster turnaround times.

If you’re ready to leverage these insights for your own business success…

At Fifty50 Ai Marketing we can help you harness the full potential of Data Analysis in Content Creation.

Scaling Your Business with AI Tools for Copywriting | MFG

Mastering the art of copywriting is a challenging journey.

In fact, when it’s time to innovate and stay ahead in the game, their #1 challenge is…

Leveraging AI tools for copywriting.

Many have NO clue how to harness its power. But this very knowledge separates an average content creator from a pioneering wordsmith. If you lack insight into how AI can transform your writing, then attaining excellence is beyond reach.

Navigating AI in copywriting isn’t easy folks.

A seasoned marketer once confessed that as soon as they implemented an AI tool for their campaign…it produced generic and impersonal content.

The fear of losing touch with human creativity has now made them hesitant about using any more AI tools for copywriting.

No surprise there!

But let’s face reality…

Without embracing these innovative solutions, they simplywon’t be able to keep up with modern marketing demands.The Power of AI in Copywriting 

Artificial Intelligence (AI) has transformed numerous industries, and copywriting is no exception.

Fifty50 Ai, for instance, leverages advanced technology to generate compelling content that resonates with audiences and drives conversions.

Table of Contents:

    • Data Analysis for Personalized Content Creation
    • User Interaction as a Tool for Engaging Copy
    • Unleashing Creativity through AI Copywriting
    • Automating Grunt Work for Enhanced Productivity
    • Harnessing Artificial Intelligence for Creative Brainstorming
    • Quality & Efficiency with AI-Powered Copywriting
    • Quick Turnaround Times With Automated Processes
    • Maintaining Consistent Quality Despite Tight Deadlines
    • Personalization – A Key Feature Of Our Service
    • The Role of Data Insights in Crafting Personalized Messages
    • Machine Learning Algorithms’ Contribution Towards Understanding Audience Behaviour
    • Scalability Factor With 50/50 Ai’s Services
    • Easily Scalable Solutions Catering All Sizes Businesses
    • High-Quality Assurance Even During Scaling Process
    • FAQs in Relation to Ai Tools for Copywriting
    • Is it OK to use AI for copywriting?
    • How do you use AI copywriting tools?
    • How does AI affect copywriting?
    • Which AI tool is best for content writing?
    • Conclusion

Continue reading “Scaling Your Business with AI Tools for Copywriting | MFG”

Transform Your Brand with Advanced AI Marketing Strategies

Explore how AI marketing can transform your brand. Uncover the power of AI in understanding customer needs and boosting sales like never before.

What is Ai Marketing?

AI marketing is transforming how businesses communicate with their customers, offering unprecedented insights and personalized interactions. The technology, built on machine learning and data analysis, predicts consumer behavior, empowering companies to fine-tune their strategies for maximal effectiveness.

From automating mundane tasks to delivering highly targeted ad campaigns, AI marketing tools are transforming the landscape of digital marketing.

In this blog post, we’ll delve into how you can harness the power of AI marketing to take your brand’s strategy to new heights.

Table of Contents:

State of AI in Marketing Today

Marketing has evolved from guesswork to a data-driven process, thanks to AI’s transformative power.

AI’s Role in Digital Ad Placement

Let’s start with digital ad placement, a crucial component of any modern-day advertising strategy.

AI enables marketers to understand consumer behavior better than ever before.

This allows for more targeted ads that resonate with potential customers on a personal level.

AI’s Impact on Sales Forecasting

Moving on, let’s talk sales forecasts – another area where AI shines bright like a diamond.

AI provides insights into future trends based on historical data.

No longer do businesses have to rely solely upon gut feelings or past experiences; instead, they now have accurate predictions at their fingertips. Isn’t that amazing?

Using AI for Enhanced Customer Service

Last but not least, customer service – an aspect no business can afford to overlook.

AI-powered virtual assistants offer real-time assistance 24×7 without human intervention.

Besides reducing operational costs significantly, these virtual assistants also enhance user experience through personalized interactions.

All this may seem overwhelming initially, but trust us, it’s just the tip of the iceberg.

Marketing AI Applications: Brief Overview

To successfully leverage AI in marketing, it is essential to comprehend the various types of applications available. Making an informed decision on which tool best suits your needs requires knowledge of the different types of AI applications available for marketing.

Task Automation vs Machine Learning Apps

The first distinction we need to understand is between task automation apps and machine learning apps. Task automation apps, as their name suggests, are designed to automate repetitive tasks. Sending out mass emails or scheduling social media posts are typical examples where these come into play.

On the other hand, machine learning apps go a step further. They use algorithms that learn from data over time, improving their performance without being explicitly programmed. For instance, they can analyze customer behavior patterns to predict future trends or personalize marketing campaigns.

Standalone vs Integrated Applications

Another way to categorize AI marketing applications is by looking at how they fit within broader platforms – standalone versus integrated. A standalone application operates independently while an integrated one works together with existing systems enhancing overall functionality.

The benefit of using standalone solutions lies in flexibility – they can be used across multiple platforms without any dependencies. However, integrating AI within current systems offers seamless workflow resulting in higher efficiency levels.

Understanding these categories will allow marketers like us not only to choose the right kind of tool but also to plan our approach towards implementing them effectively.

Step-by-Step Integration of Advanced Apps

If you’re looking to scale your marketing efforts, advanced integrated machine-learning applications are the way forward.

The potential for creating high value is immense with these AI-powered tools.

Beginning With Rule-Based Systems

A journey of a thousand miles begins with one step, right?

In our case, that first step involves implementing simple rule-based systems in your marketing strategy.

Rule-based systems, also known as expert systems or production rules systems, use a predefined set of rules to solve problems.

This can be anything from sending automated emails based on customer actions to scheduling social media posts at optimal times.

As they say – “Keep it simple”.

Transitioning From Task Automation To Machine Learning

Once you’ve got the hang of task automation apps and have seen some success there, it’s time to level up.

Machine learning (ML) takes things several notches higher by allowing computers to learn from data without being explicitly programmed.

For instance, to predict future trends or segment customers into distinct groups based on their buying behavior.

The possibilities here are endless but remember Rome wasn’t built in a day. Gradual implementation will allow your team to get comfortable around this technology while minimizing risks associated with abrupt changes.

Overcoming Integration Challenges & Risks

The journey towards integrating sophisticated AI applications in marketing isn’t without its hurdles. Nevertheless, these obstacles can be navigated with the correct attitude and methodology.

Achieving Balancing human-machine workflows

To start off, balancing human and machine tasks is crucial for a seamless workflow.

A blend of both to maximize efficiency.

A well-coordinated effort between humans and machines ensures that each handles what they do best.

Addressing privacy Issues with Advanced AI’s

In addition to managing workflows, addressing privacy issues related to AI usage is paramount.

This presents some practical solutions.

Data anonymization: Ensuring customer data remains anonymous mitigates potential risks significantly.

User Consent: Always seek explicit user consent before collecting or using their personal information. This fosters trust among your customers making them more likely to engage positively with your brand.

This proactive stance not only safeguards against legal complications but also builds credibility which plays an instrumental role in enhancing overall brand reputation.

Remember, it’s all about striking the perfect balance – leveraging cutting-edge technology while maintaining transparency and respect for consumer rights.

Harnessing New Data Sources For Efficient Machine Learning

Machine learning thrives on data.

The more high-quality data that you provide to your models, the better their results will be.

This is where new and diverse data sources come in handy.

Using Internal Transactions For Better Predictions

Your company’s internal transactions are a goldmine of valuable insights.

You might be wondering how?

Data from past purchases can help predict future buying patterns.

Sales trends during specific seasons or events offer insight into when demand may peak next.

Returns and complaints highlight areas for product improvement, potentially reducing churn rates over time.

FAQs about to Ai Marketing

How is AI used for marketing?

AI in marketing enhances customer understanding, optimizes ad placement, improves sales forecasting and provides effective customer service. It also helps automate tasks and integrate applications within a broader platform.

What is the impact of AI on marketing?

AI transforms marketing by providing deep insights into consumer behavior, personalizing content delivery, improving conversion rates and efficiency while reducing costs through automation.

How are marketers using AI today?

Marketers use AI to automate repetitive tasks, predict customer behavior with machine learning models, personalize campaigns based on data analysis and enhance their overall decision-making process.

What are the AI marketing trends in 2023?

The trends include integrating advanced machine-learning apps for high value creation, leveraging new data sources for improved predictions and addressing privacy concerns associated with sophisticated AIs.


AI in marketing is more than just a buzzword; it’s the future.

From digital ad placement to sales forecasting, AI is revolutionizing how we understand and engage with customers.

The power of AI lies not only in task automation but also in machine learning applications that offer unprecedented insights into customer behavior.

Yet, integrating sophisticated AI applications isn’t without its challenges. Balancing human-machine workflows and addressing privacy concerns are key considerations on this journey.

A gradual process can help in the transition from rudimentary rule-based systems to complex integrated applications. And remember – data is king! New sources of data can significantly enhance your machine learning models over time.

If you’re ready to harness the power of AI marketing for your brand, consider partnering with Fifty50 Ai Marketing. Our unique model champions a 50/50 partnership between artificial intelligence and human expertise. It’s about leveraging technology while keeping humans at heart – because we believe that together, they create magic!

Join us, as we navigate through this exciting new era of marketing where machines meet minds!

National French Fry Day 2023: Celebrate with Free Fries and Deals

National French Fry Day 2023: Celebrate with Free Fries and Deals

Dive into the world of crispy, golden goodness as we honor the iconic fast food staple on National French Fry Day. With over 30 pounds of fries consumed per American annually, it’s no surprise that this beloved side dish has its own celebratory day. Let’s explore the history, fun facts, and various ways to enjoy fries on this special occasion.

Why are French Fries Trending!

July 13, 2023, is National French Fry Day and indulge in the delicious taste of fried potatoes.

The Origins of French Fries

The history of French fries can be traced back to Belgium in the 1700s, where locals likely began frying potato slices. The French later popularized deep frying foods, selling them from street carts in the mid-1700s. French fries made their American debut when Thomas Jefferson served “potatoes fried in the French manner” at a White House dinner in 1802. The term “French fries” gained traction after American soldiers who had been stationed in Belgium during WWI brought “pomme frites” back home.

MidJourney Ai Art By: Alexander Rodriguez | Prompt: The French later popularized deep frying foods, selling them from street carts in the mid-1700s. French fries made their American debut when Thomas Jefferson served “potatoes fried in the French manner” at a White House dinner in 1802.

Random French Fry Knowledge

Americans consume over 30 pounds of fries per person each year, making them a popular accompaniment to burgers and sandwiches.

  • In a recent survey, McDonald’s fries ranked #1, followed by Chick-fil-A and Five Guys.
  • Regular cut is the preferred style, with ketchup being the top condiment choice.
  • Belgians consume a staggering 165 pounds of fries per person annually.
  • McCain Foods produces one-third of the world’s frozen fries.

French Fry Varieties: From Shoestring to Wedges

MidJourney Ai Art By: Alexander Rodriguez | Prompt: Cozy diner, local patrons, spotlight on crispy fries, evoking senses, culinary culture.

Fries come in all shapes and cuts, including:

  • Shoestring: Thin, crispy sticks
  • Steak: Thick slices with tender insides
  • Waffle: Crisscrossed pattern
  • Crinkle: Rumpled and crunchy
  • Wedges: Wide chunks

Cooking Methods: French Fry Textures

There are several ways to cook French fries, each giving a unique taste and texture:

  1. Deep-frying: The most traditional method, deep-frying creates a crispy exterior and tender interior. Typically, fries are cooked in vegetable oil or peanut oil at around 350°F (175°C) for 3 to 5 minutes.
  2. Double-frying: This technique involves frying the potatoes twice – once at a lower temperature to cook them through, and again at a higher temperature to achieve a crispy, golden finish.
  3. Oven-baking: A healthier alternative to deep-frying, baking fries in the oven still delivers a satisfying crunch. Coat the potato slices in oil and bake them at 425°F (220°C) for 30 to 40 minutes, flipping halfway through.
  4. Air-frying: Utilizing hot air circulation, air fryers can produce crispy fries with less oil. Cook the fries at 400°F (200°C) for 15 to 20 minutes, shaking the basket occasionally for even cooking.

International French Fry Variations

Fries have been adapted and reinvented in various cultures, resulting in unique and mouthwatering interpretations:

  • Poutine (Canada): This Quebecois comfort food features fries smothered in cheese curds and topped with rich gravy.
  • Patatas Bravas (Spain): A popular tapas dish, patatas bravas are fried potatoes served with a spicy tomato sauce and sometimes aioli.
  • Chips (United Kingdom): Thicker than American-style fries, chips are a staple of British cuisine and often served with fish, sausages, or pies.
  • Currywurst (Germany): A beloved German street food, currywurst consists of sliced sausages served with fries and curry ketchup.

Healthier French Fry Alternatives

For those seeking a more nutritious option, consider these healthier alternatives to traditional deep-fried French fries:

  • Sweet potato fries: Rich in vitamin A and fiber, sweet potatoes offer a sweet, nutritious twist on classic fries.
  • Zucchini fries: Coated in breadcrumbs and baked, zucchini fries provide a low-carb alternative packed with vitamins and minerals.
  • Carrot fries: Roasted carrot sticks seasoned with herbs and spices make for a colorful, vitamin-rich substitute.
  • Baked avocado fries: For a creamy, indulgent treat, avocado slices coated in breadcrumbs and baked until crispy can satisfy your French fry cravings with healthy fats.

With so many ways to prepare and enjoy French fries, you can indulge in a tasty, familiar treat while exploring the vast world of fried potato dishes. So, go ahead and relish your favorite style of French fries as you celebrate National French Fry Day!

Fries & Dip: What’s your dip?

French fries are versatile and pair well with a almost all dipping sauces. Here are some popular choices:

French Fry Dips
  1. Ketchup: The classic choice, ketchup provides a sweet and tangy complement to the savory taste of fries.
  2. Mayonnaise: Popular in European countries like Belgium and the Netherlands, mayonnaise offers a creamy, rich contrast to crispy fries.
  3. Aioli: A garlicky mayonnaise-based sauce, aioli is a flavorful option that pairs well with fries.
  4. Mustard: For those who enjoy a slightly spicy kick, mustard is a great choice. Dijon mustard, in particular, adds a tangy twist.
  5. Cheese sauce: A warm, gooey cheese sauce can transform your fries into a decadent treat.
  6. Ranch dressing: Creamy and herbaceous, ranch dressing is a popular American dipping choice for fries.
  7. Barbecue sauce: The smoky, sweet, and tangy flavors of barbecue sauce make it a delicious accompaniment to French fries.
  8. Sweet chili sauce: For those who enjoy a sweet and spicy combination, sweet chili sauce adds a flavorful kick to your fries.
  9. Sour cream and onion: A mixture of sour cream, chopped onions, and spices creates a cool, tangy dip that pairs well with hot, crispy fries.
  10. Honey mustard: Combining the sweetness of honey with the sharpness of mustard, honey mustard sauce offers a well-balanced flavor profile.

Feel free to mix and match or try out regional specialties like Belgian “fritessaus” (similar to mayonnaise) or Canadian poutine gravy. The possibilities are endless, so enjoy experimenting with different dipping sauces to find your personal favorites!

National French Fry Day 2023

Fry Deals at Your Favorite Restaurants

In addition to more widely known fast food chains, local eateries are also joining in on the National French Fry Day festivities. Here are some exciting offers from popular restaurants to help you celebrate this delicious day:


McDonald’s is giving away free fries of any size on July 13th. To claim your one-time, one per person offer, simply register on the McDonald’s app and head to a participating location. Enjoy your crispy, golden fries without spending a dime!


From July 13th to 16th, Wendy’s is offering free fries or breakfast fries of any size with any in-app purchase. To redeem this one-time offer, register an account on the Wendy’s app or website and apply the offer to your mobile order or scan it in-restaurant at participating locations.


On National French Fry Day, Smashburger is treating customers to free fries with any purchase. Whether you prefer Smashfries, French Fries, or Sweet Potato fries, use the code “FRIES” in-store or online via their website or app to get your free side—the minimum purchase requirement does not apply.

Epic Burger

Visit any of the five Chicago-area Epic Burger locations on July 13th to receive free fries with a minimum $1 purchase for dine-in customers. Celebrate National French Fry Day with a delicious, epic side!

White Castle

White Castle is offering a buy-one-get-one-free deal on small fries with a coupon. This offer is available for participating locations only and cannot be combined with other coupons or discounts. The coupon is not valid for delivery orders and is limited to one per customer, per visit.


Hooters is serving up free curly fries, waffle fries, or tater tots with any entrée order on July 13th. This dine-in only offer cannot be combined with other deals, allowing you to indulge in your favorite side with your meal.

The Budlong Hot Chicken

The Nashville-inspired hot chicken restaurant, The Budlong, is also celebrating National French Fry Day. Customers who visit on July 13th can enjoy a free side of fries with any purchase—an offer that’s hard to resist!

Don’t miss out on these National French Fry Day deals and freebies. Head to your favorite participating restaurants on July 13th to satisfy your cravings and celebrate this beloved, tasty holiday!

It’s Fry Day: Indulge Without Guilt

On National French Fry Day, set aside any guilt and savor the crispy, delectable taste of your favorite fries. Whether you’re a fan of shoestring or steak-cut, enjoy this special day dedicated to the beloved fried potato treat.

French fries are versatile and pair well with a almost all dipping sauces. Here are some popular choices
MidJourney Ai Art by: Alexander Rodriguez | Prompt: French fries are versatile and pair well with a almost all dipping sauces.

Disclaimer: This article is intended for informational purposes only and should not be considered as advice. The information provided is based on the following references and is accurate as of the publication date:

Please note that promotional offers may be subject to change, and availability may vary by location. We recommend confirming the details with your local participating restaurants.

This article was created by Alexander Rodriguez using AI tools such as ChatGPT 4, Claude+, and Midjourney.

Ai Marketing Services

The Greatness Blog

Ai Marketing Services

Ai Marketing is here. Learn how we’re using it to help small business owners.

Hello! As a marketing leader, I am constantly on the lookout for innovative tools that can help businesses succeed. That’s why I’m excited to share with you our agency’s approach to AI marketing.


After much consideration of the various AI tools currently available, we have adopted a 50-50 approach to AI marketing. While we believe that robots can take over the world, we also recognize the importance of human involvement in marketing. We see AI marketing as similar to Tesla’s autonomous driving technology, where a human driver is still required to provide oversight. At our agency, we want our clients to know the tools we use to build and monetize their brands.


In this article, I am thrilled to explore the evolution of AI in digital marketing, the benefits of using 50Fifty Ai Marketing for businesses, and who can benefit from our brand-new packages.


So, let’s dive in!


What is AI Marketing?


You might be wondering, what exactly is AI marketing? By definition, marketing is the activity or business of promoting and selling products or services, including market research and advertising. AI marketing takes this definition one step further, by leveraging artificial intelligence technologies to optimize the efficiency of how marketing tasks are done.


Put simply, AI marketing allows digital marketers to do their jobs more easily and accurately. By automating certain tasks and processes that humans need to do manually, AI marketing helps teams work faster and provide better results for clients. This allows marketers to focus on tasks that require more human input, like developing creative strategies and customized experiences.


At Marketing for Greatness, we’re a digital marketing agency that specializes in demand generation using SEO and social media. With AI marketing tools, we’re able to expand our offerings and provide even more value to our clients.


Can AI Marketing Work For You?


If you’re considering using AI marketing for your business, it’s important to note that while current AI word processing models like ChatGPT and other AI content generators can generate content, they may not be accurate in terms of optimizing it for search engines. That’s why we continue to use our premium tools for market analysis and keyword research in our SEO tasks.


However, we have incorporated AI tools into other content marketing tasks, such as generating catchy headlines, producing long-form content outlines, and creating short product and service descriptions. Additionally, we have used AI to generate branding guides, social media calendars, social media posts, and even creative assets like logos, business cards, and promo items. Our team has put in hundreds of hours of work to craft AI-generated models, allowing us to offer AI marketing to our clients.


AI marketing can certainly work for your business, especially if you want to have a digital transformation almost overnight. However, there are situations where AI marketing may have limitations, such as when building a trademark or claiming copyrights.


For instance, the US Copyright Office only considers an AI-generated work copyrightable if a human can prove they themselves put a meaningful amount of creative effort into the final content. Digital art, poems, and books generated using tools like DALL-E, Stable Diffusion, Midjourney, ChatGPT, or even the newly released GPT-4 will not be protected by copyright if they were created by humans using only a text description or prompt, according to US Copyright Office Director Shira Perlmutter.


In other words, it’s important to be aware of how your marketing is being generated and how it is being picked up by search engines. AI marketing can be a powerful tool, but it may not be suitable for crafting your next bestseller novel or creating a patented product.


Introducing 50Fifty AI Branding & Website


We’re thrilled to announce the launch of our latest innovation: 50Fifty Ai Branding & Website. We’re using a set of AI tools with our unique library of marketing prompts to streamline the web development process and create stunning websites that deliver results.


Our AI algorithms work to analyze user behavior and optimize the design of both your brand and your website. With 50Fifty Ai Website, you’ll get a uniquely crafted website that not only looks great, but is also user-friendly and intuitive. We know that a website is often the first point of contact between a business and its customers, which is why we believe it’s crucial to have a website that delivers a great user experience.


50Fifty Ai Website also allows for faster development times and lower costs compared to traditional website development methods. This means that you can have a professional website up and running in no time, without breaking the bank.


But don’t worry – our team of web developers and designers are still involved in the process. We believe that human input is still crucial for creating a website that truly reflects your brand and engages with your customers. Our AI tools work alongside our team’s expertise to provide the best of both worlds – efficient, AI-driven development with a human touch. And with our focus on demand generation strategies and SEO, you can be sure that your website is designed with lead generation in mind.


Traditional Branding & Website vs AI 


To give you a better idea of how are we using AI marketing, let’s compare a 100% human-based project vs a 50-50 AI Marketing.


We offer custom demand generation campaigns that are tailored to each client’s unique needs. Under our traditional model, the process of building a website looks like this:


  1. Our brand strategist creates a visibility strategy
  2. Our SEO specialists conduct keyword research
  3. A content marketing plan is created and discussed with the client
  4. SEO experts create “wireframes” or outlines for the content writers
  5. Content writers produce the content
  6. The project is sent to web developers, who take care of the visual elements of the website, such as the layout and design, and build the site using coding languages like HTML, CSS, and JavaScript
  7. The final product is reviewed by our team and the client, and necessary changes are made before launching the site
  8. We then perform a quality control revision, get approval from the client, and launch the site
  9. Once the site is launched, SEO specialists configure it for technical and on-page SEO
  10. Duration: 3-4 months
  11. Team size: 6


Under our AI model, the process is more streamlined and efficient:


  1. Our AI strategist builds a chat persona for the brand
  2. Our brand strategist creates a visibility strategy
  3. Our SEO specialists conduct keyword research
  4. The chat persona is used to generate a holistic content marketing plan, which includes everything the brand needs
  5. AI content writers produce the content and our writers review it
  6. Once the content is approved by the client, the project is ready for the AI website
  7. AI web developers take care of the visual elements of the website, such as the layout and design, and build the site using coding languages like HTML, CSS, and JavaScript
  8. The final product is reviewed by our team and the client, and necessary changes are made before launching the site
  9. We then perform a quality control revision, get approval from the client, and launch the site
  10. Once the site is launched, SEO specialists configure it for technical and on-page SEO.
  11. Duration: 1-2 months
  12. Team size: 2-3


Our AI tools can assist with tasks like generating outlines and producing content, allowing our team to focus on the more creative aspects of website building, such as design and strategy. This approach not only saves time and resources but also delivers results that are just as effective as our traditional model.


With 50Fifty AI Branding & Website, we’ve taken our commitment to providing customized solutions to the next level. Our AI algorithms analyze user behavior and optimize website design to create a unique and user-friendly website that delivers results. And our team of web developers and designers work alongside our AI tools to provide the best of both worlds – efficient, AI-driven development with a human touch for SEO and Lead Generation Strategies.


AI Marketing Allows Us To Do More Events In Our Community


As the founder of Marketing for Greatness, I’ve been hosting business networking events in Austin for the past six years, and they’ve all been sold out! With our AI marketing services, our agency can be more efficient, and I get to work on my passion: connecting people!

Event marketing is a great fit for clients who want to see how customers interact with their products or services. Whether you’re a restaurant, or medical office, or you provide beauty services, home improvement services, or anything in between, we can create a tailored experience that engages with your target audience.


So if you’re looking to create a buzz around your brand and drive engagement with your target audience, let’s have a conversation. Let us help you take your marketing efforts to the next level and create a truly unique experience for your customers.


6 Ways to Separate Prospects from Suspects

The Greatness Blog

6 Ways to Separate Prospects from Suspects

In this article, we’re talking about one of the biggest challenges in marketing: separating prospects from suspects.

Hey there! Jessica here from Marketing for Greatness, and today we’re talking about one of the biggest challenges in marketing: separating prospects from suspects. As a business owner or marketer, it’s essential to make sure that you’re targeting the right people with your marketing efforts. In this article, we’re going to give you six effective ways to separate prospects from suspects.


But First Things First: What is a Prospect vs a Lead?


Before we dive into the strategies to turn your suspects into prospects, we need to define some fundamental terms, starting with a lead. 


What is a lead? 


Simply put, a lead is a potential customer who has expressed interest in your product or service. However, not all leads are created equal. Some are more valuable than others, and it’s important to understand the different types of leads so you can target them effectively.


There are several different types of leads, including:

  1. Marketing leads: These are leads that have shown interest in your brand or products through various marketing channels, such as social media, email, or online ads. They are usually at the top of the sales funnel and are not yet ready to make a purchase.
  2. Sales leads: These are leads that have been qualified as potential customers and are actively considering making a purchase. They are closer to the bottom of the sales funnel and require more targeted messaging and sales tactics to convert them into customers.
  3. Qualified leads: These are leads that have been evaluated and deemed as potential customers based on specific criteria, such as their demographics, behavior, or level of interest. They are more likely to convert into paying customers and are valuable assets to any business. Qualified leads are also known by prospects.

Now that we’ve defined what a lead is, let’s dive into the differences between marketing leads and sales leads.


What is a marketing lead?


Marketing leads are potential customers who have shown interest in your brand or products through various marketing channels. They may have engaged with your social media posts, subscribed to your email list, or clicked on an online ad. They are usually at the top of the sales funnel and are not yet ready to make a purchase. Marketing leads are important because they provide potential customers that can be nurtured and converted into sales leads.

Examples of marketing leads include:

  1. Social media followers who engage with your content
  2. Email subscribers who have opened or clicked on your emails
  3. Website visitors who have downloaded a free resource or signed up for a newsletter


What is the difference between marketing leads and sales leads?


The main difference about marketing and sales leads has to do with where their mind is at. Sales leads are actively considering making a purchase. They are closer to the bottom of the sales funnel and require more targeted messaging and sales tactics to convert them into customers. 

Examples of sales leads include:

  1. Prospective customers who have requested a demo or a consultation
  2. Website visitors who have added items to their cart or expressed interest in pricing
  3. Leads who have attended a sales webinar or event


Marketing Leads vs Sales Leads: Who Handles What?


When it comes to handling marketing and sales leads, it’s important to have a clear understanding of which teams are responsible for each type of lead.

Marketing teams are typically responsible for generating marketing leads, which are the initial contacts made through marketing efforts. This includes lead capture forms on websites, social media engagement, and email marketing campaigns. The goal of marketing leads is to generate interest and create a pipeline of potential customers.

On the other hand, sales teams are responsible for handling sales leads, which are qualified leads that have shown a higher level of interest and are more likely to convert into paying customers. This includes leads that have expressed a direct interest in your product or service, engaged with your sales team, or have requested more information about your business.

In some cases, there may be overlap between the responsibilities of marketing and sales teams. For example, marketing teams may be responsible for lead nurturing campaigns that help move marketing leads down the sales funnel and qualify them as sales leads. Sales teams may also provide feedback to the marketing team about the quality of leads generated by marketing efforts.

Ultimately, the key is to have clear communication and collaboration between marketing and sales teams to ensure a seamless transition from marketing leads to sales leads. By working together, these teams can help increase lead conversion rates and drive revenue growth for the business.

It’s important to note that while your marketing team can be great at generating suspects and marketing leads, if the business doesn’t have a strategic sales process in place, sales won’t happen. It’s essential to have a clear understanding of the sales funnel and how leads move through it. This includes having a system for qualifying leads, nurturing relationships, and closing deals. Without a strategic sales process, even the most qualified leads may fall through the cracks, resulting in lost revenue for the business. By having a well-defined sales process in place, businesses can ensure that marketing leads are effectively converted into sales leads, ultimately leading to increased revenue and business growth.


We’ve covered everything about leads. Now let’s dive into prospects.


Lead vs Prospect: What’s the Difference?


A lead is a potential customer who has expressed interest in your product or service, whereas a prospect is a potential customer who has shown a higher level of interest and is more likely to become a paying customer. In other words, a prospect is a qualified lead that has been evaluated and deemed as having a higher potential to convert into a sale.

Let’s say you run an online clothing store. A lead may be someone who has subscribed to your email list in order to receive updates and promotions from your store. This person has expressed some level of interest in your products, but may not be actively considering a purchase at the moment.

In contrast, a prospect may be someone who has added items to their cart or clicked on a specific product page multiple times. This person has shown a higher level of interest in your products and may be closer to making a purchase.

By distinguishing between leads and prospects, you can more effectively target your marketing efforts and focus on those who are most likely to convert into paying customers. In this case, you may want to prioritize marketing efforts towards prospects by retargeting them with ads or offering them a discount to incentivize them to complete their purchase.

To recap: leads are typically at the top of the sales funnel, whereas prospects are further along in the sales funnel and may have engaged with your brand in a more meaningful way. 


Prospect vs Suspect: What’s the Difference?


It’s important to note that depending on your sales system, you might use different terms to filter your suspects. But generally speaking, a sales funnel looks like this:

Replace Your Sales Funnel with a Marketing Map | The ChannelPro Network


As mentioned previously, prospects are further down the sales funnel and have shown a higher level of interest in your product or service. On the other hand, suspects are potential customers who have not yet expressed a direct interest in your business. These individuals may have interacted with your business in some way, such as visiting your website, following you on social media, or subscribing to your email list, but have not yet taken a clear step towards becoming a paying customer.

Marketing teams typically focus on generating suspects through various marketing channels, such as email marketing, social media advertising, and content marketing. Once these suspects show a higher level of interest, they can be further qualified as sales leads and passed on to the sales team for further follow-up.

By generating suspects through marketing efforts, businesses can create a pipeline of potential customers and increase their chances of converting them into paying customers. However, it’s important to note that not all suspects will ultimately become sales leads, which is why it’s important to have a clear process for qualifying leads and moving them down the sales funnel.


Some characteristics of a prospect include:


  1. They have a specific problem or need that your product or service can solve.
  2. They have engaged with your brand through various marketing channels, such as social media, email, or online ads.
  3. They have shown interest in your product or service by adding items to their cart, filling out a form, or requesting a consultation.
  4. They fit the profile of your target audience, based on their demographics, behavior, or interests.

In contrast, some characteristics of a suspect include:

  1. They may have stumbled across your brand but may not necessarily have a specific need for your product or service.
  2. They have not engaged with your brand in a meaningful way or have shown a limited level of interest.
  3. They may not fit the profile of your target audience, based on their demographics, behavior, or interests.


A Great Digital Marketing Strategy Should Focus on Increasing Your Suspects, Leads, and Prospects


A great digital marketing strategy should focus on bringing in and nurturing suspects, leads, and prospects in order to increase your chances of converting them into paying customers. 


Where to start your lead generation strategy? 

Start with your content.

  • 1- Content Marketing SEO


Content Marketing SEO is a marketing strategy that combines the principles of content marketing and search engine optimization (SEO) to improve online visibility, generate traffic, and increase conversions.

At its core, Content Marketing SEO involves creating and sharing valuable and informative content that is optimized for search engines. By targeting specific keywords and search phrases that are relevant to your target audience, businesses can increase their visibility and attract more traffic to their website.

In addition to creating optimized content, Content Marketing SEO also involves building backlinks, improving website structure and technical optimization, and leveraging social media and other channels to promote content and increase engagement.

Ultimately, the goal of content marketing SEO is to improve online visibility, generate high-quality traffic, and increase conversions by providing valuable content that aligns with the needs and preferences of your target audience. This can help you build a larger pool of potential customers to work with and increase the overall success of your digital marketing efforts.

For example, let’s say you run a skincare brand. You may create a blog post that addresses common skincare concerns and offers helpful tips for solving them. By creating content that speaks to your audience’s needs, you can attract new potential customers who are searching for information about skincare and may not have heard of your brand before. Once you’ve attracted these potential customers, you can move them further down your sales funnel by capturing their email and turning them into marketing leads. One effective way to capture their email is by offering a free resource, such as an ebook or a webinar, to incentivize them to take the next step in the sales funnel. 

It’s important to note that even if a lead has expressed interest in your brand and provided their email, there is still a chance that your emails may end up in their spam folder, which can lower the chances of conversion. One way to prevent this from happening is to include a confirmation email after a lead has provided their contact information. This email should confirm the subscription and encourage the lead to add your email address to their contact list to avoid future emails going to spam. By taking these steps, you can help ensure that your marketing efforts are more effective and that you are reaching your leads’ inbox.

You might be thinking “suspects are awesome, but they won’t pay my bills!”. And you are right. A great marketing strategy should bring you, not only suspects but also prospects and paying customers. Here’s how.


2- Personalized Emails: Providing Value and Building Relationships


Sending personalized emails to your suspects can be an effective way to build a relationship and demonstrate the value of your product or service. By providing helpful information and addressing their specific needs, you can build trust and encourage them to engage with your brand. This can help move them down the sales funnel and increase the likelihood of conversion.

For example, if you run a fitness coaching business, you may send personalized emails to your suspects that offer workout tips and nutritional advice based on their specific fitness goals. By addressing their needs in a personalized way, you can build trust and demonstrate the value of your coaching services.


3- Social Media: Engaging Your Audience and Encouraging Interaction


Social media can be a powerful tool for engaging your audience and encouraging interaction with your brand. By posting engaging content and responding to comments and messages, you can build a relationship with your suspects and demonstrate your expertise in your field. Then, from your DM’s, engage in private conversations where you can have the chance to get their contact information and get them into a nurturing campaign.



4- Webinars: Providing Value and Demonstrating Expertise



One of the most effective ways to build trust with your audience is to demonstrate your expertise in your field. By providing valuable content that addresses your audience’s needs and establishes your authority, you can position yourself as a leader in your industry and build brand credibility.


Here are some examples of how you can demonstrate expertise:

  1. Thought Leadership Content: Providing Valuable Insights and Expertise

Thought leadership content can be an effective way to demonstrate your expertise and provide valuable insights to your audience. This can include blog posts, articles, white papers, and other types of content that offer valuable insights and expertise in your field. By providing content that addresses your audience’s needs and establishes your authority, you can build trust and encourage them to engage with your brand.

  1. Case Studies: Demonstrating Your Successes and Achievements

Case studies can be an effective way to demonstrate your expertise and highlight your successes and achievements. By providing detailed case studies that showcase how your product or service has helped previous clients, you can demonstrate the value of your business and encourage potential customers to engage with your brand.

  1. Industry Events: Speaking Engagements and Workshops

Participating in industry events such as speaking engagements and workshops can be a powerful way to demonstrate your expertise and build credibility in your field. By offering insights and expertise on relevant topics, you can establish yourself as a thought leader and build brand credibility. This can help attract new potential customers and encourage them to engage with your brand.

  1. Live Webinars

Webinars can be a powerful way to provide value and demonstrate your expertise in your field. But they need to be done right. According to a report by GoToWebinar, webinars are one of the most effective marketing tactics for generating high-quality leads. The report found that 73% of B2B marketers and sales leaders believe that webinars are the best way to generate high-quality leads. Webinars also offer high engagement rates, with an average attendance rate of 40-50% and an average viewing time of 61 minutes per webinar. 

By implementing some of the strategies we’ve discussed, you can generate a substantial number of marketing leads. However, it can be challenging to identify and filter out the true sales leads that are most likely to convert. 

So let’s take care of this issue.


6 Ways to Separate Prospects from Suspects


Identifying the most qualified leads is critical to a successful sales and marketing strategy, as it allows businesses to focus their resources and efforts on those leads that are most likely to convert into paying customers. However, depending on the volume of leads and the complexity of the sales process, this can be a daunting task, especially if your business relies on manual lead qualification.

Fortunately, there are many customer relationship management (CRM) software options available that can help streamline the lead qualification process. These tools can automate lead scoring, behavior tracking, and other data analysis tasks, allowing sales and marketing teams to more effectively identify and prioritize leads for follow-up.

If you’re in search of a comprehensive CRM system, we highly recommend Kartra. 

Kartra is an all-in-one marketing platform that offers a range of tools and features designed to streamline and optimize your marketing and sales efforts. With Kartra, you can easily create and launch marketing campaigns, manage your leads and customers, and track your sales and revenue performance. 


Best Funnel Builders Karta



As certified Kartra partners, we offer full integration services that enable you to focus on running your business while we take care of turning your lead generation engine ON! To get started with a free trial, click here.

Your CRM software can also help businesses gain insights into the behaviors and preferences of their leads, providing valuable data to inform their sales and marketing strategies. By using these insights to tailor their outreach efforts, businesses can build stronger relationships with their leads, increase engagement, and ultimately improve their chances of conversion.

Of course, the effectiveness of CRM software depends on the quality and accuracy of the data being input. It’s essential for businesses to ensure that their data is clean, up-to-date, and accurate, to ensure the most effective use of their CRM software. Additionally, it’s important to regularly review and update lead qualification criteria to ensure that they align with current business objectives and customer preferences.


Here are six effective ways to separate prospects from suspects:

  1. Attribution. Attribution is a data analysis technique that can be used to track and measure the effectiveness of different marketing channels and touchpoints in the customer journey. By assigning credit to each touchpoint in the sales and marketing process, attribution can help businesses identify the most effective channels for generating and nurturing leads, as well as the touchpoints that are most likely to lead to conversions.
  1. Behavior Tracking: Track the behavior of your leads, such as website visits, email opens, and social media engagement, to identify those who have shown a higher level of interest and engagement.
  1. Lead Scoring: Use a lead scoring system to evaluate the level of interest and engagement of each lead. This can help identify the most qualified leads and prioritize follow-up efforts.
  1. Irresistible Offers: To generate sales calls and increase conversions, businesses can offer an irresistible offer to incentivize leads to take action. An irresistible offer is a compelling offer that provides significant value to the lead and motivates them to take the next step in the sales process. Examples of irresistible offers might include a free consultation, a free trial or demo, a limited-time discount or special offer, or access to exclusive content or resources. The key to creating an irresistible offer is to provide a significant value that aligns with the needs and preferences of the lead, while also creating a sense of urgency or exclusivity that motivates them to take action.
  1. Heat Mapping: Heat mapping tools can help businesses identify which areas of a website receive the most clicks, scrolls, and engagement, allowing them to optimize these areas for maximum effectiveness. By using this data to tailor website content, design, and user experience to the preferences and behaviors of their leads, businesses can increase engagement and ultimately improve their chances of conversion. Heat mapping can also be used to identify areas of a website that are not performing as well, allowing businesses to make improvements and optimizations to improve engagement and conversion rates. For example, if a heat map shows that a certain form field is consistently being skipped over, businesses can adjust the form to make it more user-friendly and increase completion rates.
  1. Sales Team Feedback: Solicit feedback from your sales team to identify leads that have shown a higher level of interest and engagement. This can help identify the most qualified leads and prioritize follow-up efforts.

By using these strategies to separate prospects from suspects, you can focus your sales and marketing efforts on the most qualified leads and increase your chances of conversion. This can help improve your lead generation efforts and ultimately lead to increased revenue for your business.

In Closing

Separating prospects from suspects is a crucial aspect of a successful sales and marketing strategy. By identifying and engaging the most qualified leads, businesses can increase their chances of conversion and ultimately drive revenue growth.

To improve your lead generation and sales conversion efforts, it’s important to be strategic and intentional in your approach. This includes focusing on the most qualified leads, leveraging advanced tools and technologies, and building trust and loyalty with potential customers. 


Shall we talk about your leads?


Wanna chat about your marketing and sales leads? We can provide valuable insights and recommendations to help you optimize your strategy and achieve your sales and marketing goals. Contact us today to learn more and take the first step toward growing your business.

Reasons Why You Should Be Using Storytelling To Sell More on Social Media

Using storytelling for social media sales

The Greatness Blog

Reasons Why You Should Be Using Storytelling To Sell More on Social Media

In this article, we’ll learn how incorporating storytelling into your social media strategy can help you build deeper connections with your audience and increase sales!
Using storytelling for social media sales

If you’re tired of putting a lot of effort to post on social media, but you’re not getting engagement, chances are, you’re considering giving up. So, before you quit social media marketing, we encourage you implement a storytelling strategy. This might be what you’ve been missing!


What is storytelling marketing?


Storytelling marketing is a way for your brand to create content that incorporates a narrative. Stories are the way we perceive and remember our lives. Storytelling gives your brand character, appeal and relatability that facts and stats simply can’t.


Storytelling has long been a staple of marketing and advertising, but in the age of social media, it has taken on a whole new level of importance.


Storytelling marketing can be your next best strategy. Here’s why


In a nutshell, instead of broadcasting messages, your social channels will have a well-oiled set of stories that will take your users into a journey.


Storytelling marketing isn’t a new concept. In fact, it’s been used by powerful brands like Disney, to build a deeper connection with their audience.


Let’s check out some of the benefits of storytelling marketing:

  1. It helps you connect with your audience

One of the biggest advantages of social media is that it allows you to connect with your audience in a much more personal and intimate way. And what better way to do that than through storytelling? By sharing stories about your brand, your products, and your customers, you can create a sense of connection and emotional resonance with your audience that will make them more likely to engage with your content and ultimately make a purchase.

  1. It adds depth and meaning to your marketing message

In today’s fast-paced and attention-deficit world, it’s all too easy for marketing messages to get lost in the noise. But with storytelling, you can add depth and meaning to your message that will help it stand out and stay in the minds of your audience. By sharing real-life stories that illustrate the benefits of your product or service, you can create a deeper connection with your audience and help them understand why your brand matters.

  1. It makes your content more shareable

Social media is all about sharing, and if you can create content that is both interesting and emotionally resonant, it is much more likely to be shared by your audience. And when your content gets shared, it has the potential to reach a much wider audience, which can help you grow your brand and increase sales.

  1. It helps you build a strong brand identity

Storytelling is a powerful way to build a strong brand identity and differentiate yourself from your competitors. By sharing stories about your brand’s history, values, and mission, you can create a distinct and memorable brand image that will help you stand out in a crowded marketplace.

  1. It’s easy and cost-effective

Unlike traditional marketing methods, using storytelling on social media is easy and cost-effective. With a few clicks, you can create and share stories that will engage and inspire your audience, all without breaking the bank.

I Gained 20,000 TikTok Followers Quickly Using Storytelling

As a marketer, I always try to stay on top of the latest social media trends and techniques. But despite my best efforts, I felt like my account had reached a plateau. My Instagram followers weren’t growing, and my engagement was stagnant. I knew I needed to try something new to break through the noise.

That’s when I decided to give TikTok a try. I had heard a lot of buzz about the platform and how it was a great place for businesses to connect with their audience through storytelling. So, I decided to give it a shot.

I started by creating short, engaging videos that told a story about my brand. I focused on showcasing the personality behind my business and the unique challenges I had to overcome, as a mom of 4 and a businesswoman. I didn’t follow dancing trends or even trending sounds. I did “story time” videos.

To my surprise, my TikTok account started to take off. Within a month, I had gained over 10,000 followers, and my engagement was through the roof. People were commenting, sharing, and even reaching out to me to learn more about my brand.

Now, just a few months later, my TikTok account has over 20,000 followers, and it’s still growing. I can’t believe the impact that storytelling has had on my social media presence. It’s a powerful tool that has helped me connect with my audience in a whole new way and drive real results for my business. If you’re feeling stuck on social media, I highly recommend giving storytelling a try. It just might be the boost your brand needs to reach new heights.


Storytelling vs Educational Content

As a social media manager, I love doing audits for my clients. It’s a great way to get a fresh perspective on their accounts and identify areas for improvement. So when I was asked to do an audit for a coach, I was excited to dive in and see what I could find.

Upon first glance, the coach’s account seemed to be doing well. She had a good number of followers and a decent level of engagement. But as I dug deeper, I noticed that her account wasn’t reaching any new people. And when I analyzed her content, I saw that it was mostly educational in nature. While education is important, I knew that it wasn’t the only type of content that would resonate with her audience.

That’s when I suggested incorporating storytelling into her content strategy. I knew that stories had the power to connect with people on an emotional level and really drive home a message. So we started experimenting with different types of storytelling, from personal anecdotes to case studies.

The results were amazing. Within just a few weeks, we saw a significant increase in engagement and a return of lost followers. People were responding to the stories we were sharing and connecting with the coach on a deeper level. And as a result, her account began to reach new people again.

It was a great reminder of the power of storytelling in social media.

How To Find Storytelling Content Ideas?

Finding storytelling content ideas can seem intimidating, but it doesn’t have to be. Here are a few tips to help you get started:

  1. Look to your customers for inspiration: Your customers are a goldmine of storytelling content ideas. Consider sharing stories about how your products or services have made a difference in their lives. This can be especially powerful if you can find a way to showcase the emotions behind the story.

  2. Share behind-the-scenes stories: People love getting a glimpse into the inner workings of a business. Consider sharing stories about your team, your processes, or even your struggles and successes. This type of content can help humanize your brand and make it more relatable to your audience.

  3. Share personal stories: If you’re comfortable doing so, sharing personal stories can be a great way to connect with your audience. Consider sharing stories about your own experiences or challenges that relate to your business or brand. This can help people see you as a real person and build a stronger connection with your brand.

  4. Use customer reviews or testimonials: Customer reviews and testimonials can be a great source of storytelling content ideas. Consider sharing stories from customers that highlight the benefits of your products or services in a compelling way.

  5. Look to your brand’s history: If your brand has a long history, consider sharing stories about its evolution or key milestones. This can help people understand the values and mission behind your brand and make it more memorable.

There’s a good chance that you’ve been looking for trends as ways to generate your content. I say, ditch that! You want to take a deeper look at your brand, and your message, and explore where is the gap in the market. 


Don’t be a trend follower. Be a trendsetter.

How to create relatable storytelling content?

Creating relatable storytelling content is important for a number of reasons. Firstly, it helps you connect with your audience on a deeper level. By sharing stories that are relevant and relatable to your audience, you can create a sense of connection and emotional resonance that will make them more likely to engage with your content and ultimately make a purchase.

Secondly, it helps you stand out in a crowded marketplace. With so much content being shared on social media, it can be difficult to get noticed. But by creating relatable storytelling content, you can differentiate yourself from your competitors and create a distinct and memorable brand image.

Finally, it helps you build trust and credibility with your audience. By sharing real-life stories and experiences, you can help people see you as a real person and build a stronger connection with your brand. This can help you earn the trust and credibility you need to drive sales and grow your business.

Tips to create relatable storytelling content

Creating relatable storytelling content is all about finding ways to connect with your audience on a personal level. Here are a few tips to help you create content that resonates:

  1. Use real-life examples: Rather than just talking about your products or services in abstract terms, use real-life examples to illustrate their benefits. This can help people see how your products or services can fit into their lives and make them feel more relatable.

  2. Share personal stories: Sharing personal stories can be a great way to connect with your audience. Consider sharing stories about your own experiences or challenges that relate to your business or brand. This can help people see you as a real person and build a stronger connection with your brand.

  3. Show vulnerability: Nobody’s perfect, and people appreciate honesty and authenticity. Consider sharing stories about your mistakes or challenges and how you overcame them. This can help people feel like they can relate to you and your brand.

  4. Use relatable language: Use language that is relatable and easy to understand. Avoid using jargon or technical terms that people may not be familiar with.

  5. Share stories from your customers: Customer stories can be a powerful way to connect with your audience. Consider sharing stories from customers that highlight the benefits of your products or services in a compelling way.

 Mistakes To Avoid While Creating Storytelling Content 

Creating relatable storytelling content is all about finding ways to connect with your audience on a personal level. But there are a few mistakes you’ll want to avoid if you want to create content that truly resonates:

  1. Focusing too much on the product or service: While it’s important to highlight the benefits of your products or services, you don’t want to make that the sole focus of your storytelling content. Instead, focus on the emotions and experiences that your products or services create.

  2. Being too salesy: While you want your storytelling content to drive sales, you don’t want to come across as too pushy or salesy. Focus on creating content that is helpful, informative, and engaging, rather than just trying to sell, sell, sell.

  3. Being too preachy: Being too preachy on social media is a big mistake because it can turn people off and damage your brand reputation. Nobody likes being lectured, and if you come across as preachy or judgmental, it can be a turn-off for your audience. They may see you as being arrogant or out of touch and be less likely to engage with your content or make a purchase.

  4. Not showing vulnerability: As mentioned above, people appreciate honesty and authenticity. Consider sharing stories about your mistakes or challenges and how you overcame them. This can help people feel like they can relate to you and your brand.

  5. Being too self-centered: Your storytelling content should be about your audience, not just about you. Focus on creating content that resonates with your audience and addresses their needs and interests.

How to track results from social media?

Tracking your content on social media is crucial for understanding how much revenue it is driving for your business. Here are a few tips to help you track your content and see how it’s performing:

  1. Use social media analytics: Most social media platforms offer built-in analytics tools that allow you to see how your content is performing. These tools can help you understand things like how many people are seeing your content, how many are engaging with it, and where your traffic is coming from.

  2. Use Google Analytics: If you have a website or blog, Google Analytics is a powerful tool for tracking your content’s performance. It allows you to see things like how much traffic your content is driving to your site and where that traffic is coming from.

  3. Use tracking links: If you want to get more granular data on how your content is performing, consider using tracking links. These are special links that allow you to see how many people are clicking on them and where they are coming from.

  4. Use conversion tracking: If you have an e-commerce store or are selling products or services online, consider using conversion tracking to see how your content is driving sales. This will allow you to see how many people are making purchases after interacting with your content.

By using these tools and techniques, you’ll be able to track your content’s performance and get a better understanding of how it’s driving revenue for your business.


In Conclusion


Using storytelling on social media is a powerful and effective way to connect with your audience, drive engagement, and ultimately increase revenue for your business. But it’s important to do it right. By avoiding common mistakes and using the right tools and techniques, you can create relatable and engaging storytelling content that resonates with your audience and drives real results for your business.

If you’re struggling to create compelling storytelling content or want to boost your social media presence, we can help. As experienced social media experts, we have the skills and expertise to help you craft powerful stories that connect with your audience and drive real results for your business. Contact us today to learn more and see how we can help you take your social media presence to the next level.


5 Proven Ways to Boost Your Word-of-Mouth Marketing in 2023

The Greatness Blog

5 Proven Ways to Boost Your Word-of-Mouth Marketing in 2023

In this article, we’ll recommend our top 5 easy yet effective techniques for creating an impressive oral advertisement strategy and taking your organization to new heights by 2023!

With digital content saturating the market, getting visibility in business is a huge challenge. While traditional marketing strategies are losing traction as consumers become more and more suspicious, one method that never fails to work is word-of-mouth marketing. 

In this article, we’ll recommend our top 5 easy yet effective techniques for creating an impressive Word of Mouth Marketing Strategy and taking your brand to new heights by 2023!


What is W.O.M.M. and why is so effective

Before delving further into it, let’s get to the basics of word-of-mouth marketing. Essentially, it is when customers spread information about a business or product among their peers – be it through verbal conversations, social media posts or other means. Unlike traditional advertising which requires investment from companies themselves; this form of promotion comes free and has much higher reliability as its source of origin is often perceived as being trustworthy.

As the digital age continues to evolve, so does consumer skepticism of traditional advertising. With a plethora of marketing messages coming from every direction, consumers have learned how to distinguish what feels like “marketing.” Therefore, businesses should prioritize word-of-mouth marketing in 2023. This type of communication carries more weight as people are likely to believe and act on their friends’ or family members’ recommendations due its reliability and trustworthiness.

Word-of-mouth marketing is invaluable in forming an active community around a business. When customers feel involved and welcomed, they are more likely to stay loyal to the company and advocate for it among their peers. This snowball effect leads to further success as each new customer increases the amount of word-of-mouth referrals exponentially!


Types of Word of Mouth Marketing Strategies

Business owners can create a strong word-of-mouth marketing approach by taking advantage of these five straightforward techniques. Word of mouth promotion is an effective way to advertise products or services and to cultivate a devoted following for your brand. Here are the top five methods that successful business operators use:

1- Use Instagram stories to show your audience that you are human:

People bond with other people, not merely companies. If you share your business’s tales and experiences or even a bit of yourself, it can help form an honest and more understandable rapport with your customers. This strengthens the trust they have in your brand while also prompting them to spread positive words about your company to their social circle; ultimately helping increase sales!


2- Build a non-business related channel to expand your social 


If you want to widen your online reach and create a strong connection with an even larger audience, it’s essential that you promote content on social media platforms that are not exclusively related to your business. Building a personal blog, creating an account for something outside of work or hosting podcasts is the perfect way to do this. Not only will this help grow your presence among potential customers but also expand your digital circle!


3- Sponsor local events:

Showing your support for the local community by sponsoring events such as charity runs, sporting tournaments, or cultural activities is an effective way to create brand recognition. Not only will it provide you with a chance to meet your prospective customers face-to-face and get their valuable input and feedback, but also give you leverage in building a positive reputation within the region!


4- Showcase your brand as an active member in your community:

Participating in local events, giving back to the community and supporting causes will not only demonstrate that your business is socially responsible, but it can also help build trust with customers. As a result of this loyalty they are likely to share information about your company with their family and friends – driving even more footfall through word-of-mouth.


5- Leverage short videos on Youtube:

Have you ever thought of leveraging YouTube to effectively promote your business and strengthen its online presence? Producing short, captivating videos can certainly do the trick! From showcasing products or services to sharing stories of how your company makes a difference in people’s lives, there are countless opportunities for you. You could also provide helpful advice and tips about using your offerings that would further build strong customer relationships with those who follow you.


In summary, building a strong community and focusing on word-of-mouth marketing can be a key driver of business growth in 2023. By leveraging these simple tactics, business owners can increase trust, attract new customers, and encourage loyalty.


Don’t take my word for granted, just watch this episode on Shark Tank!

In Season 14, Episode 10, you’ll observe the far-reaching effects of social media on your business success. 

Despite having a great product or service, if you don’t have an online presence and a strong social media platform to showcase it on, then chances are that potential customers won’t be aware of it – leaving your business out in the cold!


Is your business in need of a marketing boost?

Let’s chat and explore how I can help you succeed! Reach out to me at, and let’s get the ball rolling. I’m excited to discuss this opportunity with you soon!

20 Top Personal Branding Strategies for 2023

The Greatness Blog

20 Top Personal Branding Strategies for 2023

From creating a personal brand to networking and gaining exposure, these are the top personal branding strategies you can start using today.

The Harsh Reality: If You Do Not Become A BRAND Then You Become A Commodity!

Personal branding entails creating a name and reputation for yourself in both the personal and professional spheres. This involves your goals, accomplishments, career growth, current projects, success stories–anything that would contribute to future objectives.

People naturally create a personal brand for themselves, but what separates those who are successful is the dedication they put into controlling their narrative. Oprah Winfrey is one prime example of how consistency and hard work can build an incredible personal brand that spans the globe.


20 Personal Branding Strategies for 2023

If you do not want your online brand to take on a life of its own and control the narrative, here are my top 20 brand-expert-approved strategies you should be implementing today.


Personal Branding Strategy #1: You Need A Website

If you want to be known, having a website is key. Whether it’s acting as your portfolio to showcase your talents, or simply outlining what you do and where people can find more information about you and your services, having an online home-base is essential and any brand consultant will tell you that.

If you’re considering building a website, start with the basics: make sure it has information about who you are and what you do, portfolio pieces that feature the projects that you’ve worked on, and contact information so contacts can reach out to have a conversation. Starting simple will help build a great foundation for later expanding by creating content that elevates your authority.


Personal Branding Strategy #2: You Need A Brand Voice

A strong personal branding strategy needs to include an established, consistent brand voice. Your audience will look for that when they engage with you so make sure it’s recognizable! Knowing and owning your unique tone helps you stand out in the crowd and sound like the real you. 

Keyword here: the real you!


Personal Branding Strategy #3: Embrace Vulnerability With A Balance

Every social platform allows us to share a piece of ourselves with the world, but too much can come off as unprofessional and overly personal.

When crafting your personal brand, aim to be genuine and transparent, while still maintaining boundaries that are respectful to yourself and others.

Showing a vulnerable side allows you to connect more deeply with viewers, because they can feel seen and understood through your stories. To build rapport with your audience, open up about certain aspects of life, but make sure you don’t give away too much. You want to be personal, but not private.


Personal Branding Strategy #4: Develop Relationships

One of the best ways to establish yourself as a thought leader in your industry is to cultivate meaningful relationships. Make an effort to meet new people, engage with influencers and build strong networks.


Personal Branding Strategy #5: Leverage Email Marketing

Email marketing is an essential part of forming and maintaining your personal brand. Consistency is key to a successful personal branding strategy!

When done right, email marketing can help you build a strong base of loyal customers and followers who will recognize you as an expert in your field. 


How to get more referrals from email marketing?

Adam Boyd, Sales Expert and founder of The Northwood Group shared a powerful 5-step email cadence to get more referrals. In his words:

– I’d have a first conversation with someone. Most people do that.

– I took copious notes in our CRM. Some people do that.

– I loaded the person’s contact info into Salesloft with a sequence I’d built.

– The first step of that sequence was an email I sent the following day, which we personalized. It included the types of deals we wanted to see.

– A second step involved sending a mutually beneficial introduction to someone within the next 2 weeks.

– The third step was following up on that introduction within 3 weeks after.

– The fourth step was a handwritten note (time consuming, yes, but there are services that can help) that included the type of deal we wanted to see. This was usually 2-3 months after the first call.

– The fifth step was asking for another call to see how things are going.

Not rocket science. Just a little work all the time.


Personal Branding Strategy #6: Showcase Your Expertise

A great place to start is by writing long-form articles. Putting your knowledge and expertise down on paper (or digital) provides an effective way for your personal brand to break through the noise in any market. Long-form content offers substance, credibility, and personal insights that cannot always fit into simple posts or tweets. Allowing yourself to be vulnerable and open about sharing your true wisdom can really help you stand out from the crowd and enhance your reputation as an expert.


Personal Branding Strategy #7: Get Creative

Try out different platforms, test out different content types (e.g., podcasts, videos, images) and experiment with different formats, including edu-tainment (mix education and entertainment).


Personal Branding Strategy #8: Use Social Proof

Leverage the power of user-generated content to show others how passionate people are about your work. Get customer testimonials, reviews, and case studies in order to build trust and credibility.


Personal Branding Strategy #9: Build A Community

Encourage engagement and foster relationships within your network by creating an online community to engage with like-minded individuals. It can be a Facebook Group or a Telegram group.


Personal Branding Strategy #10: Give Back

Find ways to give back to your industry or local community through volunteering, mentoring, or donating. This will create goodwill and demonstrate your commitment to making a positive difference in the world.


Personal Branding Strategy #11: Know Your Audience

It’s important to know who your target audience is so that you can tailor your content and message accordingly. Find out what they care about, their pain points, and what type of content resonates with them.  Especially their pain points. You want to create content that adds value so they come for more.


Personal Branding Strategy #12: Create A Clear Brand Image

Have an eye-catching logo, website design, and consistent color palette to help create a recognizable brand identity.


Personal Branding Strategy #13: Monitor Your Reputation

Keep an eye on what’s being said about you and your brand online so that you can address any issues or questions promptly. You can automate this process with social listening tools such as Hootsuite or for your social media, and create Google Alerts to get instant notifications.


Personal Branding Strategy #14: Promote Yourself

Advertising yourself and your personal brand is one of the most important things you can do to increase your exposure. Whether it’s sponsoring an event that aligns with your values or promoting yourself on social media, there are endless opportunities to get your brand out there.


Personal Branding Strategy #15: Influencer Marketing

Leverage relationships with industry influencers to give yourself a boost. Invite them to collaborate on projects, have them review your products or services, or just follow their content and comment on it.


Personal Branding Strategy #16: Measure Success

It’s important to track the key performance indicators (KPIs) of your personal branding strategy to see what’s working and what can be improved.

When it comes to optimizing a website to generate more conversions, co-founder and SEO expert at MFG, Alex Rodríguez it’s important it is to track KPI’s for the success of a website. One KPI he highly recommends paying attention to is how much time users are spending on your pages, as tracked through Google Analytics. This metric measures how long visitors are staying and how far they’ve scrolled down your page.

Knowing this KPI can give valuable insight into what content interests your users, meaning you can adjust your strategy accordingly and increase engagement, or make the necessary pivots until you see results.


Consider reading next: How Will Small Businesses Grow In 2023? 


Personal Branding Strategy #17: Leverage SEO

Optimize your website, blog content, and social media posts to ensure they are easily found by potential customers or employers.


Personal Branding Strategy #18: Create A Personal Brand Statement

Take some time to think about who you are, what makes you unique, and your mission. Develop a personal branding statement that succinctly explains what you do and why people should care.


Personal Branding Strategy #19: Wear Your Brand

To make life a little easier and have fun in this process, why not take your personal branding to the next level by wearing it out?

Pick one word or phrase from your personal brand statement and have it printed on a t-shirt or even accessories like keychains, caps, and mugs! This can be your chance to show everyone what makes you, you! Get creative with this idea and personalize merchandise to ensure everyone remembers who you are while having fun doing it.


Personal Branding Strategy #20: Embrace Failure

Everyone makes mistakes – it’s part of life. Learn from them, take risks, and don’t be afraid to fail in order to succeed in the long run!

In Closing

By utilizing these top personal branding strategies for 2023, you will be able to build a powerful and successful brand that will capture the attention of your target audience. With hard work and dedication, you can create an impressive personal brand that will help catapult your career, open doors of opportunity, and set you apart from the competition.


Considering Hiring A Personal Branding Company?

We might be able to help. Our approach to branding is revenue-driven. We give brands visibility and conversions. For us, a website needs to be more than pretty. It needs to assist in growing your bottom line. 

So, if you’re looking for a branding company that can grow your brand and grows your revenue, let’s have a conversation.  Click here to learn more.

5 Ways to Automate Your Real Estate Business to Get More Leads

The Greatness Blog

5 Ways to Automate Your Real Estate Business to Get More Leads

Are you looking for ways to automate your real estate business? Check out these five tips for automating your marketing and generating more leads.

If you’re like most realtors, you’re always looking for ways to streamline your business and make it more efficient. This usually involves buying a CRM or some real estate marketing software. But in order to get the most out of these tools, you need a strategy to activate marketing automation for your business.

By being strategic about your marketing automation, you can free up more time to focus on other aspects of your business.

If marketing automation for your real estate business sounds like music to your ears, keep reading!

What is marketing automation?


Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management.

A well-executed real estate automated marketing strategy allows you to target potential home buyers who have been searching for homes in a certain price range and will position your real estate brand in front of those potential home buyers, even while you’re sleeping or working on your open houses (to be more realistic!). 

Marketing automation is where the money is at! Because, quite frankly, your day doesn’t have more hours. And if you want to hit those audacious goals, you’ll need to be able to do things differently than your competitors.

However, marketing automation is more than just software- it’s also about using strategies to improve the effectiveness of marketing campaigns. Or else you’ll find yourself with lots of tools and no direction on how to use them to actually generate leads.

Let’s cover our top 5 real estate marketing automation strategies that are design to save you at between 30-40 hours each month. You ready?

Marketing Automation Tools & Ideas


There are a lot of ways to do this, but we’ve compiled a list of the five best ways to automate your real estate business to get more real estate listings. By automating the tasks that take up the most time, you’ll be able to focus on what’s important: selling houses!  

1) Real Estate Content Marketing Automation  

There’s no question that content marketing is an essential part of any digital marketing strategy. After all, without content, there would be nothing to share on social media, no way to attract new leads, and no way to build trust and credibility with your audience. However, many realtors leave content marketing to their broker. This is a mistake for several reasons. 

First of all, your broker is likely already marketing their own brand. As a result, they’re not likely to be too interested in promoting your content. Second, even if your broker is willing to promote your content, they probably don’t have the time or expertise to do it effectively. And third, by creating your own unique content, you’ll be able to reach new people online who might not otherwise be exposed to your brand.

Fortunately, there are plenty of automated tools and software programs out there that can help you with the content creation and promotion process. Below are some of the content automation tools you can use for your real estate content marketing:

  1. Google Alerts. Follow your top targeted cities and neighborhoods and use Google Alerts to get news as soon as they happen. 
  2. Create your very own bank of ideas based on the questions that your clients have. No software required! Just use a Word Document or Google Document. 
  3. Generate a content calendar for the full year and plan the content that will support all the stages of your prospecting process. You can also plan content that can assist you to generate referrals from your existing clients. If you’re looking to automate your workflows and get reminders, we recommend using We’re been using it with our clients and works great.

By using a content publishing tool like HubSpot (for articles) or (for social media), you can plan, create, and publish your content ahead of time. This way, you can spend less time creating content and more time promoting it and following up with leads. 


2) Real Estate Social Media Automation 

If you’re manually posting to social media every day, it can start to feel like a full-time job! To make your life easier, try automating your social media process by breaking it down into smaller tasks. For example, you can batch create content ideas, graphics, and captions ahead of time. That way, when it comes time to post, all you have to do is hit publish. You can also use hashtags and location optimization (geotagging) to reach a wider audience. 

That’s why social media automation tools are so valuable. Here are some of the tools we recommend for social media automation:

  1. Facebook (now Meta) offers great features where you can schedule posts, stories, and videos ahead of time.
  •  A pro tip: Schedule stories with clickable links using Meta, so you can ask your audience to book an appointment
  1. Use the Canva pro features to set up your branding so your social media content looks uniform. You can even get Canva templates that can help you create your graphics quicker. Or simply outsource this process entirely so you can always have amazing graphics! 

Just remember to keep an eye on your social media accounts so you can respond to any comments or messages in a timely manner. 

How to schedule Instagram Reels ahead of time?

If you’re looking for a way to save time on your Instagram Reels, you can actually schedule them ahead of time. This can be a huge help if you’re trying to keep up with a consistent posting schedule. You use the native scheduling feature in Later. With Later, you can create your Reel and then select the date and time that you want it to go live. 

You’ll be able to be consistent in pushing  Reels out on a regular basis, even if you don’t have the time to post them every day.

3) Real Estate Newsletters Automation 


Staying in touch with past clients and potential leads is essential for generating referrals and repeat business. However, manually sending out newsletters can be time-consuming. 

Fortunately, there are plenty of great newsletter automation tools out there that can save you hours every month. 

MailChimp and Constant Contact are two popular options that allow you to create beautiful newsletters with ease. Plus, they make it easy to manage your contacts and send out automated emails when someone subscribes to your newsletter.  

Tips to facilitate your newsletter automation workflow:

  1. Use a planner so you can build your newsletters around strategic dates. 
  2. Avoid sending newsletters during busy seasons. While there’s nothing wrong about sending a newsletter during Thanksgiving, you’ll be competing with the e-commerce brands who are already sending dozens of emails to your potential clients.
  3. Write the content for your newsletters in batches. Here’s an example of your Q1 newsletters: 

          – January 11: Welcoming 2023 with market predictions for 2023
          – January 25: Top 5 Communities for families in your city
          – February 7: Top 10 Ideas to Celebrate Valentines as a Family
          – February 23: Featuring a listing 
          – March 1: Downloadable PDF with trusted providers for Spring Cleaning
          – March 14: Calendar of events for families (feature popular festivals during April, May, and June

  1. Segment your audience so you can plan nurturing campaigns for your renters.

  • Once you plan the topics ahead, you then can automate your content management system and create reminders with the information you’ll need in order to prepare your newsletter following your content lifecycle plan. And just know that you can hire a real estate marketing agency and they will take over this entire process for you!

Between automating your real estate social media and newsletters, you’ll be saving at least 20 hours each month (if not more!).

Now let’s get you to save time with those repeatable tasks that are part of your real estate marketing.

4) Postcard Automation 


Nothing says “professional” like getting a personalized postcard in the mail from your favorite realtor! However, writing out and mailing dozens of postcards can take up a lot of time—time that could be spent generating new leads. 

Luckily, there are plenty of postcard automation services out there that make it easy to design and print professional-looking postcards without breaking the bank. Postalytics and Send Out Cards are two great options that offer affordable postcard printing and mailing services. They even offer automated campaigns so you can set it and forget it! 

You’re probably doing all the above real estate marketing tactics. But if you want to stand out, a great real estate marketing idea for 2023 is to level up your Local SEO efforts so that people who are near you can actually find you.

So what is Local SEO and how can this be integrated with your real estate content marketing automation strategy?

5) Local SEO Automation for Realtors


One of the best ways to ensure that your site is visible to people in your vicinity is to optimize your online presence for local SEO. This involves making sure that your name appears prominently in search results for relevant keywords.  This works great for realtors who have a physical location. Your broker might have Local SEO and you might be able to leverage their presence if you play your cards right.   

While you’re not expected to be a pro and learn SEO, it’s important for you to know that your online presence can be optimized in a relatively fast way by using SEO automation tools.  And by SEO Automation tools we mean automating the workflows. Unfortunately, while there are artificial intelligence tools for SEO tasks, the work that it takes in order to make edits on the site and actually distribute links and build directories is still done by humans.

Final Words


Real estate can be a very rewarding career, but it takes a lot of hard work to be successful. It’s important to have a clear vision for your business from the beginning. If you’re only looking to close a few deals per year and make some extra money, that’s perfectly fine. However, if you want to build a full-time business, you’ll need to be strategic to attract more clients. 

Having a solid digital marketing presence is essential for driving leads and closing sales especially if you don’t have to be the one doing the work! Wouldn’t that be great? 

Taking the time to invest in your marketing will pay off in the long run and help you achieve your business goals.

About MFG – Jessica Campos

Before becoming a digital marketer, I was a real estate attorney and closed close to a billion transactions. However, my success was all 100% offline. Facebook didn’t exist. The kind of digital marketing tools we have these days are in my opinion, untapped by real estate agents. This makes me excited to partner up with realtors! 

Real estate is all about relationships and building trust. And what better way to build trust than by being present and accessible online? 

I believe that the real estate industry is ripe for some serious disruption and that agents who embrace digital marketing will be the ones who come out on top. So if you’re a realtor looking for an edge, I hope you liked these real estate marketing ideas. 

Don’t hesitate to reach out! I’m confident that I can help you take your business to the next level. Request a marketing assessment today!  


Real Estate Marketing Automation Services We Offer


When it comes to real estate marketing, having everything in one place is essential so you can move as quickly as possible. Luckily, we take pride in our fast turnaround for our marketing services.

We develop a real estate automated marketing system, customized to your needs and goals. This includes:

  1. Social media management
  2. Messenger auto responders
  3. Content management
  4. Automated newsletters campaign
  5. Postcard design 
  6. Hello neighbor mailers
  7. Local Guides 
  8. Local Events
  9. Recommended vendors  
  10. Heartfelt letters 
  11. Branding 
  12. Website 
  13. CRM management  
  14. SMS marketing

What’s A Healthy Bootstrapping Marketing Budget? Marketing Experts Answer

The Greatness Blog

What’s A Healthy Bootstrapping Marketing Budget? Marketing Experts Answer

No matter how many times you’ve found yourself trying to figure out what your marketing budget should be, so you can sell your products or services, it’s never an easy answer. Read about the best ways to market your business in 2023.

No matter how many times you’ve found yourself trying to figure out what your marketing budget should be, so you can sell your products or services, it’s never an easy answer.

Most of the marketing conversations we’re having in our marketing agency are with business owners who aspire to build a brand, long-term, but need a plan to combine both: their short-term and long-term goals. If this is you, then, bootstrapping might be on your radar.

What do you mean by bootstrapping?

Bootstrapping your business is a lot like pulling yourself up by your bootstraps. It means you are using your own resources to get your business started. This can be done by using your own money, getting help from family and friends, or finding creative ways to barter for goods and services. Bootstrapping can be a slow process, but it can also be very rewarding.

Most U.S. businesses are self-funded and don’t raise outside capital. Statistics are sketchy, but experts generally agree that about 6 million new businesses start up in the U.S. in an average year. Of those, only about 70,000 startups get angel investment, and fewer than 5,000 get venture capital.

Some Bootstrap Marketing Ideas

Bootstrapping means that you have to be extra careful with how you spend your money. Marketing can be one of the first areas to get slashed when bootstrapping, but it doesn’t have to be. With a little bit of planning, you can set up a bootstrap marketing strategy that won’t break the bank.

The first thing you need to do when setting up your bootstrapped marketing budget is figuring out what you can realistically afford to spend. Make a list of all your current business expenses and then see what you can cut back on or eliminate entirely. This may include items like dining out, cable TV, and weekends away. Once you’ve determined what you can reasonably afford to spend on marketing, you can start thinking about where to allocate those funds.

One of the most important things to remember when bootstrapping is that you need to focus on ROI (return on investment). This means that every dollar you spend on marketing should bring in more than a dollar in revenue.

But How Do You Create A Boostrap Marketing Plan?

Since you want to make sure you’re not wasting resources, your bootstrap marketing strategy needs to be thoughtful. Your first factor to consider is which marketing channels you will be growing. Gone are the days where you could hire a PR firm to run a powerful marketing campaign and see amazing results.

You want to keep your advertising costs low, but effective at the same time, so you can see an influx of cash to keep your business running. You might also want to consider getting capital for your marketing projects. In this way, you’ll secure your investment and your business success. In case you need a trusted lender, we highly recommend One Park Financial.

How Much Do Digital Marketing Services For Small Businesses Cost?


Generally speaking, the size of your marketing budget generally depends on factors like the type of business you’re running, the size of your audience, and how competitive your industry is.

While digital channels are a top priority for business owners, there are other marketing costs that should be factored, in addition of your digital marketing budget. Examples of marketing costs outside of digital marketing are:

  1. Advertising

  2. Customer surveys

  3. Gifts to customers

  4. Printed materials and displays

  5. Community Outreach

  6. Sponsorships

Marketers can’t predict or guarantee results. No matter how good they are. So, be realistic about your expectations and be prepared to give your marketing efforts at least 6 months.

As a ballpark, anywhere from 5-10% of your desired revenue may be considered a reasonable amount for businesses that take a B2B approach. And if you are marketing to consumers, in a highly competitive industry, you’ll need between 15-20% of your desired revenue.

Now that you have an idea of the marketing budget for your small business, the next thing is: how will you invest it? Notice that we say “invest”, not spend. Your marketing is an investment. Not an expense. Especially when you’re in the startup phase.

The Top Three Marketing Strategies for Bootstrapping

The landscape of digital marketing has changed drastically. So, no matter what you heard about what works and what’s working for your competitors, you can’t ignore the fact that you’re starting under many different conditions than they had. In other words: what worked for them won’t work for you.

Any bootstrapping marketing expert will tell you this: you can’t grow what you can’t measure. So, before making any decisions about your social media platforms, Adwords, or considering using online advertising services, your marketing analytics need to be set up. We’re living in unprecedented times. And without access to your own data, taking a guess on how to market so you can drive sales is a risky practice.

When business owners come to us for bootstrapping marketing services, we start with analytics. We take a Forensic Marketing approach to marketing, which sets us apart from any other digital marketing agencies. We’re also practitioners with expert-level knowledge of digital marketing, which allows us to make decisions and execute quickly.

Where are small business owners seeing a great ROI from marketing?

Our top three marketing strategies are Content Marketing SEO, Social Media, and Paid Media. But to see a higher ROI from marketing, we recommend combining different marketing strategies based on what you need.

It can be 70% SEO, 20% Social, 10% Paid (Google Adwords or Facebook Ads) or 90% SEO, 5% Social, and 5% Paid or any combination, depending on what we gather from the data.

Another factor that’s helping small business owners is to keep advertising costs at the bare minimum. We see that organic marketing practices drive higher conversions than paid channels. That doesn’t mean you won’t use paid channels. You will.

We have saved our clients up to 90% of their advertising budget by integrating their ad campaigns with SEO best practices.

Now let’s take a deep dive into the top three marketing services for bootstrapping and the budget.

Content Marketing Budget: What Does This Include and How Much?

This includes things like blog posts, infographics, eBooks, and whitepapers. Content marketing is a great way to attract leads without spending a lot of money. Just make sure that your content is high-quality and relevant to your target audience.  Because you want to gain the right visibility AND the right reputation so you can gain trust from true potential buyers.

You can hire a content marketing specialist on a project-based payment and this allows you to get high-quality work without committing to a monthly payment.

A healthy content marketing budget should consider:

  • New pages for your website or optimize the existing ones using top-notch SEO strategies so you can see conversions

  • Long-form content that positions your brand as a leader and helps you gain authority and build trust

  • Content to generate leads

Mistakes to avoid when hiring a content marketing specialist:

  • Be sure they have a track record of creating high-converting content. If they can show you tracked links, even better. 

 Here’s an example of a home page that our team optimized 10 months ago. Using Google Search Console we can filter a single page and see the impact of the optimizations that were performed. Each page or article can be tracked inside Google Search Console or Google Analytics using UTM codes. 


If your content writer doesn’t have those digital marketing skills, you won’t have access to the full benefits of content marketing. 

If you hire content marketing services, be sure they include SEO optimization and tracking. How else could you calculate the ROI of your marketing?

  • Don’t create educational content without a plan to turn them into paying customers.

Most content writers understand the tactics to drive website traffic. However, there’s a difference between driving traffic and driving conversions. And your content should be able to assist in your conversion flow. 

  • Lastly, be sure they have your branding guidelines.

Your content marketing should represent your brand. Don’t assume that your content marketing specialist will pick your brand voice. Instead, provide them with your branding guidelines which should have guidance to persuade your future buyers. 

“Your content should be informative, relevant, and persuasive at the same time.”

Alex Rodríguez, Co-Founder of MFG  

Want us to take a deep dive into your online presence? Complete our Marketing Assessment today! 

Social Media Marketing Budget: What Does This Include and How Much?

Promoting your content on social media is a great way to reach new people without spending any money. Just make sure you’re strategic about which platforms you use and how often you post. 

You don’t need to hire a social media manager to take over. You can always start by outsourcing content creation and graphic creation. This will free up your calendar and will allow you to get more clients. 

A healthy social marketing budget should consider:


  • Social media strategy, crafted on a monthly basis

  • Videos that assist your long-form content so you can generate traffic and conversions

  • Time to engage with your audience so you can expand your network by “socializing” with the right people

Bootstrapping Your SEO Marketing Strategies


Unlike many SEO agencies will want you to believe, you don’t actually need SEO all the time. You can get SEO in a project base and optimize a few website pages at a time. This will help you grow your online presence consistently, without breaking the bank. SEO takes about 6-9 months to kick in. But the good news is that once your pages are ranking, you’ll start to see the compound effect of SEO. 

Advertising Budget: What Does This Include and How Much?

If you do have some money to spend on marketing, paid advertising can be an effective way to reach new people quickly. Just make sure you’re clear about your goals and target audience before investing any money in paid ads.

Save Time and Money by Hiring Expert Marketers 


It’s no secret that marketing a business can be extremely time-consuming and expensive. If you’re bootstrapping your business, you might be tempted to try to do it all yourself or hire inexpensive freelancers on Fiverr to save money.  

However, this is often a mistake. The truth is unless you have previous experience in marketing, you’re likely to end up spending more time and money than if you had just hired experts from the beginning. Here’s why:

It Takes Time to Learn Marketing

Even if you’re naturally good at marketing and have some experience with it, there’s still a lot to learn if you want to do it well. There are always new trends and techniques to keep up with, not to mention the fact that what works in one industry might not work in another. If you try to keep up with everything yourself, you’ll quickly become overwhelmed. This will lead to either subpar results or complete burnout. Neither of which is good for your business.

You Need an Experienced Team

Trying to do everything yourself also means that you won’t have a team of experienced professionals to collaborate with. A good marketing team will have a variety of skills and experience levels. This way, they can cover more ground and come up with better ideas than if you were working alone. Having a team also allows you to delegate tasks so that you can focus on running your business.

Marketing Teams Have Become Very Agile After The Pandemic

There’s no secret that marketing agencies suffered during the pandemic. As businesses shuttered their doors and consumers hunkered down at home, many marketers found themselves out of work or facing reduced hours and budgets. However, the pandemic also presented an opportunity for marketers to step up and show their value. 

In our MFG Agency, we had to minimize our team and pivot with tools and efficient workflows so we could offer high-quality services to our clients while fitting into their budgets. This allowed us to become more agile. Because we had to! 

In the end, we haven’t gone back to the old ways. We’ve found new ways to reach consumers and adapt to the ever-changing digital marketing landscape. 

“It’s been fun seeing how a simple 15-second video reaches hundreds of thousands of people and boosts a brand! The power of short videos is still untouched by most business owners. This won’t last for too long.” 

Jessica Campos, Founder of MFG

But How Much Does It Cost To Hire Expert Marketers?

The answer, unfortunately, is not a simple one. The cost of hiring a marketing expert depends on many factors, including the size of your business, the scope of the project, and the expert’s level of experience. 

As for the price of individual services, here’s a ballpark amount of expert-level marketing services: 

– Social media marketing:  $500-$3,000+ per month 

– Search engine optimization (SEO): $1,000-$5,000+ per month 

– Pay-per-click (PPC) management: $500-$10,000+ per month 

– Email marketing: $500-$2,000+ per month 

– Content marketing: $500-$5,000+ per month 

– Market research: $5,000-$20,000+ 

– Advertising campaign management: 10% of total ad spend

-Fractional CRO (Conversion Rate Optimization): $350- $600 per hour

How Do We Price Our Expert Marketing Packages At MFG Agency?


In our MFG Agency, we start by identifying quick wins. And sometimes those quick wins will need light adjustments to their branding, website, or social media. 

A solid marketing plan takes between 20-40 hours per month to execute. Even though the hourly rate of a fractional CRO or CMO is $350, you won’t pay that. We’ve managed to create growth packages that start at $3,000 per month and that give you access to our team:

  • 2 Digital Marketing Experts 

  • Expert-level SEO & Content Marketing

  • Expert-level Social Media

  • A team of graphic designers 

  • Copywriters

  • Website developer

  • Influencer marketing

  • In addition to our well-nurtured resources that can assist with branding, photography, video marketing, event marketing, funding, etc.

And we’ve managed to structure performance-based plans and help you find capital. We see ourselves as your success partners.

Final Thoughts 

Everything has a price. Even the things you’re getting for free. And when it comes to receiving marketing services, what you’re truly getting is PEACE. How much would you pay for peace of mind? Some might say “it’s priceless.”

For some of you, your peace of mind comes from seeing a healthy banking account. You want to see short-term gains. And want to actually see it in the banking account.

We also speak to business owners that their peace of mind comes from having certainty about their long-term success. They don’t look for immediate sales. They want to build a brand and have long-term goals.

In which group are you? Knowing what success looks like for you is important when you’re considering hiring a marketing team.

Let’s Have A Conversation 

We help businesses like yours to create and implement effective bootstrapping marketing strategies. It all starts by getting to know your business and your goals. Then, conduct market research and develop a personalized plan of action. 

If you’re ready to take your marketing to the next level, let’s set up a time for a consultation.

What’s the Best Way to Market a Small Business in 2023

The Greatness Blog

What’s the Best Way to Market a Small Business in 2023

Marketing your business correctly is essential to its success. Read about the best ways to market your business in 2023.

As we move into 2023, it’s time to start thinking about how to market your small business most effectively. While there are many different marketing channels you can use to reach your target audience, some are more effective than others.

Here are our top recommendations for digital marketing activities that will help you grow your business fast.


How Will Small Businesses Grow In 2023?


In 2023, the big thing for small businesses will be content marketing SEO to boost traffic on their websites. Paid advertising is getting challenging, as users are on multiple platforms and it’s hard to attribute the ROI from paid efforts. By focusing on creating engaging content that is optimized for search engines, small businesses can attract more organic traffic and get ahead of their competitors. Additionally, content marketing can help to build brand awareness and create loyalty among customers. With so many benefits, it’s no wonder that content marketing SEO is predicted to be one of the biggest trends for small businesses in 2023.

When it comes to online marketing, we’re recommending 3 essential best practices: 1) content marketing and SEO 2) email marketing and 3) social media. These are essential in order to effectively market your business online and connect with your target audience. Building brand authority means creating high-quality, informative articles that position you as an expert in your field. Email marketing helps you to stay in touch with your customers and build relationships with them. Social media is a great way to connect with potential and current customers and promote your brand. 

Wondering why these three areas make the essential aspects of your business’s marketing plan?  Here are the stats:


Vital Statistics That Small Business Owners Need To Know.

  1. According to 92 percent of entrepreneurs, a website is one of the most successful digital marketing tactics.
  2. Within 24 hours, 75 percent of local mobile searches result in visits to offline stores.
  3. Long-term spending by customers who interact with a company on social media might increase by up to 40 percent.
  4. Email is the most popular marketing technique for small firms, with a 54 percent usage rate.
  5. The typical ROI for email marketing is 122 percent.

The stats show the significance of incorporating comprehensive and advanced digital marketing strategies to boost your newly established or existing venture.  

Let’s delve into details to take a closer look at these digital marketing strategies.


Digital Marketing Strategies 2023 #1:  Content 

Marketing SEO


In this day and age, it’s not enough to have a website- you need to have a website that people can find. This is where SEO comes in. Search Engine Optimization is the practice of making sure your website comes up as the number one result for relevant searches. However, simply stuffing your website with keywords is not enough. You also need interesting and engaging content, or no one will bother to visit your site. This is where content marketing comes in. Content marketing is a strategy for creating and distributing content that is relevant to your target audience. 


Content Marketing Tips to Grow a Business:


1. Segmentation


If you’re like most businesses, you probably want to reach as many people as possible with your marketing efforts. After all, more customers means more sales and more growth, right? Well, not necessarily. In fact, one of the most common mistakes businesses make is failing to segment their audience. Your audience isn’t everyone – it’s specific groups of people with specific needs and interests. Trying to appeal to everyone will just result in a generic, uninteresting message that doesn’t resonate with anyone.

Instead of trying to be everything to everyone, focus your content marketing efforts on specific segments of your audience. This will allow you to create targeted, relevant content that resonates with each group. As a result, you’ll be more likely to generate leads and convert them into customers.


2. Create Content Considering Micro Niches


As any marketer knows, casting a wide net is not always the most effective way to attract customers. Sometimes, it is more effective to focus on a smaller, more specific group of people. This is known as a micro niche. By definition, a micro niche is a subset of a larger market niche that has already been segmented. 

For example, if you are selling bicycles, your micro niche might be children’s bicycles. The advantage of targeting a micro niche is that you can pre-qualify your potential customers and buyers in the initial phase of the marketing funnel. This saves you time and energy in the long run because you are not wasting your resources trying to reach people who are not interested in what you have to offer. To determine your micro niche, start by creating a buyer’s persona. This will help you to summarize the target audience’s demographics, needs, and wants. Once you have a clear picture of who your ideal customer is, you can start creating content that appeals to them directly. By considering micro niches, you can make your marketing more effective and save yourself time and money in the long run.


3. Mobile Design: A Website Is Not Enough Anymore 


A responsive website provides a better user experience overall, especially for mobile and tablet visitors.  Since designing for mobile is the most challenging, it is typically done for that platform first; after those issues are resolved, designing for the desktop is considerably easier.

A mobile-responsive strategy focuses on adaptive design to ensure that content looks beautiful regardless of the device used to view it. 


4.  Customer Experience 


Over the past few years, customer expectations have steadily increased. With the rise of online shopping, customers have come to expect a certain level of convenience and accessibility. And rightly so – why should they have to settle for anything less? With so many options available at their fingertips, why would they put up with poor customer service or a lack of transparency? 

COVID-19 has only served to heighten these expectations. With in-person shopping coming to a complete halt, customers were left with no choice but to turn to online options. And while in-person shopping has resumed, the pandemic has forced many businesses to reevaluate their approach to customer experience. In order to stay competitive, it’s more important than ever for businesses to take a customer-centered approach. 

What does that mean, exactly? It means putting the needs of your customers first, constantly striving to exceed their expectations, and always being transparent. It’s about building trust and creating loyalty – something that will be invaluable as we continue to navigate these uncertain times.

If you want your marketing to really hit the mark, take a customer-centered approach. Instead of creating content to promote your business, do it the other way around. Start by identifying what your customers need and want, and then create content that meets those needs. Not only will this make your marketing more effective, but it will also foster a stronger sense of loyalty and trust between you and your customers. And at the end of the day, isn’t that what marketing is all about?


5- Ai Technology Is Here To Stay


In the future years, artificial intelligence will completely dominate digital marketing.  You might be surprised to learn that AI can assess customer behavior in addition to search patterns by using information from multiple social media platforms.

Wait. Does this mean that a machine can actually write your articles and captions for your social media posts? Yes.


The following are the AI apps that our digital marketing agency is actively using:

  1. AI Content Writing-A program that employs artificial intelligence to generate original, high-quality material from user-entertained keywords or phrases
  2. AI Image Design- Due to AI’s increased speed and efficiency, designers can produce designs more quickly and affordably.
  3. AI-Based Captions for Social Media- After understanding each image based on its various components, the AI-based Captioning tool produces captions or textual descriptions accessible by humans.
  4. AI-Based Ecommerce- By gathering information about your consumers, automating follow-up queries about abandoned carts, and more, AI can help establish a more effective sales process.
  5. Our digital marketing agency is already using AI-powered tools to be more efficient and cost-effective, and we’re seeing great results. So if you’re not already on board with AI, now is the time to get on board!

6- Establishing Clear KPIs for Your Content Marketing SEO Efforts


Before you start writing content for your website, it’s important to establish some clear KPIs (key performance indicators). These are the metrics that you’ll use to measure progress and performance toward your goals over time. We recommend setting up tracking plugins so you can attribute any changes in traffic or rankings to your content marketing efforts. Some common KPIs for content marketing include pageviews, unique visitors, bounce rate, time on site, and conversion rate. By monitoring these metrics, you’ll be able to see how your content is performing and make necessary adjustments to improve your results.

Marketing analytics can be a daunting task. There’s so much data out there, and it can be hard to know where to start. That’s where our Forensic Marketing Services come in. We’ll help you track down the data that matters, and then we’ll help you make sense of it all. We’ll show you what’s working, what’s not, and how you can improve your marketing strategy. With our help, you’ll be able to make smarter, more informed decisions about your marketing campaigns. So if you’re feeling lost in the world of marketing analytics, you’re at the right place today!


7- Measure Your Future Buyers Journey


Big data is great. It can tell you all sorts of things about your customers and their behavior. But if you want to create a truly effective marketing strategy, you need to go beyond the numbers. You need to understand the customer journey.

The customer journey is the path that your customers take from awareness to purchase. It includes all the touchpoints that they have with your brand, from first becoming aware of your product or service to making a final purchase.

Data can give you a lot of information about each individual touchpoint. But it can be difficult to see the big picture. That’s where expert analysis comes in. By understanding the customer journey, analysts can help you identify areas where you can improve your marketing strategy and drive more conversions.

If you want to create a successful marketing strategy, you need to start by measuring the customer journey. Only then can you get the insights you need to make informed decisions about your marketing efforts.


Use Google Analytics for Marketing. Here’s how:



Google Analytics is a powerful tool that can provide insights into how users are interacting with your website. However, it can be tricky to know which data is most important to look at. Here’s a breakdown of the most important data you can use to discover how users are navigating your site:

  1. Bounce rate: This measures the percentage of users who leave your site after viewing only one page. A high bounce rate can indicate that users are not finding what they’re looking for on your site.
  2. Time on site: This measures how long users are spending on your site. A low time on site can indicate that users are not engaged with your content.
  3. Pages per session: This measures how many pages users are viewing during each session. A low pages per session can indicate that users are not finding enough content of interest on your site.

By understanding these key metrics, you can get a better idea of how users are interacting with your website and make changes accordingly.


8- Optimize Your Website For Conversions 


When you’re running a business, it’s important to make sure that your website is optimized for conversions. This means making sure that your site is attractive to potential customers and easy to navigate. It also means ensuring that your site is keyword-rich and full of valuable content. By taking the time to optimize your website for conversions, you’ll be able to attract more organic traffic and generate more leads. And, in the end, that means more sales and more profits. So if you’re serious about growing your business, make sure that you take the time to optimize your website for conversions. It’s one of the best investments you can make.

You can collect the contact information of your prospects interested in goods and services using a lead capture form.  However, you should focus on making lead capture forms that can add to your marketing plan.  For instance, you can:

  1. Create quizzes to gather information to segment your consumer base for personalization.
  2. Make your lead-collecting forms interactive.
  3. Gamify your holiday advertising strategies.


Digital Marketing Strategies 2023 #2: Social Media Marketing


In 2023, social media marketing will continue to be an important part of any digital marketing strategy. Customers are increasingly spending time on social media platforms, and they are more likely to trust a brand that has a strong social media presence. A recent study found that 62% of customers are more likely to trust a brand if it is active on social media. Additionally, social media provides an opportunity to connect with customers on a personal level and build relationships. 

There’s just one issue: social media marketing can be time consuming. Creating one post can take up to 45 minutes and that’s not considering filming videos or editing.

In order to maximize the benefits of social media marketing, it is important to integrate it into your content promotion strategy holistically. 


Social Media Marketing Tips To Grow Your Business:


1- Branding


As a small business owner, you know that branding is important to help your business stand out from the competition. But did you know that your social media channels are also a great place to reinforce your brand? Make sure your profile photos and cover images reflect your company’s logo and colors, and that your content is consistent with your brand messaging. By takes these simple steps, you can ensure that your social media presence reinforces, rather than detracts from, your brand.


2- Humanize Your Brand


In today’s competitive marketplace, customers are looking for brands that they can connect with on a personal level. So make sure your social media content humanizes your brand by featuring photos and stories of your employees, customers, and company culture. This will help potential customers see that there’s a real team behind your business, and that you’re committed to delivering a great experience.


3- Use Targeted Content


Not all of your social media followers will be interested in every aspect of your business. That’s why it’s important to use targeted content to reach different segments of your audience. For example, if you sell both B2C and B2B products, you might create separate social media channels or target different types of content to each group. By using targeted content, you can ensure that you’re sharing the most relevant information with each segment of your audience, increasing the chances that they’ll engage with your brand.


4- Boost Your Engagement With Videos


Videos are a particularly effective format for social media marketing, since they’re easy to consume and share. But how do you get started with video marketing? Here are a few tips:

  1. Keep it short and sweet. People’s attention spans are shorter than ever, so it’s important to make your videos as concise as possible. Aim for under two minutes if possible.
  2. Make it visually appealing. Use high-quality visuals and engaging editing to keep viewers’ attention focused on your video.
  3. Use calls to action. Include calls to action throughout your video, so viewers know what they can do next (such as follow your brand on social media or visit your website).
  4. Promote across all channels. Once you’ve created your video, be sure to promote it on all of your social media channels for maximum reach.

By following these tips, you can create social media marketing videos that will help grow your business.


5- Monitor Your Progress


Once you’ve implemented these tips, it’s important to monitor your progress and adjust your strategy as needed. Look at metrics like follower growth rate, engagement rate, and click-through rate to get an idea of how well your content is performing. If you see a dip in any of these metrics, take a closer look at what might have caused it and make changes accordingly. By monitoring your progress and being willing to adapt as needed, you can ensure that your social media marketing strategy is always working to grow your business.

Pay attention to your users!  They know what they want!


Digital Marketing Strategies in 2023 #3: Email Marketing


Email marketing has been around for a while, but it’s still an effective tool for reaching customers. In 2023, email marketing will continue to be a key part of digital marketing strategies. Here are three reasons why:

  1. Email is personal. You can address your subscribers by name and build a relationship with them through your messages. This helps you stand out in the inbox and creates loyalty among your subscribers.
  2. Email is targeted. You can segment your list and send highly targeted messages to different groups of people. This allows you to tailor your message to each group and increases the likelihood that they’ll engage with your email.
  3. Email is profitable. Email marketing is one of the most cost-effective ways to reach your audience. It has a high ROI and can help you achieve your business goals while staying within your budget.

Email marketing is a powerful tool that should be part of every marketer’s toolkit.


Email Marketing Tips That Will Boost Your Business in 2023


Email marketing can be a great way to connect with your audience and promote your product or service – but only if it’s done right. Here are a few tips to help you get the most out of your email marketing campaign:


1- Segment Your Audience


Not everyone is interested in the same thing, so it’s important to segment your list so you can send more targeted, relevant emails. This will also help you avoid having your emails marked as spam.


2- Keep It Short, Sweet, and Relevant


No one wants to read a novel in their inbox, so make sure your emails are concise and to the point. And always make sure the content is relevant to your audience – otherwise, they’ll tune out pretty quickly.


3- Be Creative With Your Topics


If you’re constantly sending emails about the same thing, people are going to get bored pretty fast. Mix it up and keep things fresh by coming up with new and interesting topics for your emails.


4- Set Expectations From The Start


Let your subscribers know how often you’re going to be sending emails – once a week, once a month, etc. That way they won’t be caught off guard when they start getting more frequent messages from you.


5- Incorporate Email And Social Media 


Take advantage of both platforms by promoting your email campaign on social media and including social media buttons in your emails. This will help encourage people to use both channels and gets more eyes on your marketing efforts.

Now that you’ve gotten the best tips to boost your business in 2023, it’s time to talk about execution. How do we get there?

Outsourcing your marketing vs in-house marketing? What’s the best option?


There are pros and cons to both outsourcing and in-house marketing. 

In-house marketing may be a better option if you have the budget to hire multiple people to handle different aspects of marketing such as content, web design, social media, and email. This way, you can be sure that everyone is on the same page and working towards the same goals. 

However, outsourcing may be a better option if you don’t have the budget to hire multiple people or if you’re not sure how to get started with marketing. Outsourcing allows you to tap into a wealth of experience and expertise that you may not have in-house. It can also be more cost-effective than hiring multiple people, since you’ll only be paying for the services you need. 

Ultimately, the best option for your business will depends on your specific needs and resources.


So, Where Should You Start Your Marketing Plan For 2023? 


Marketing is a lot like baking a cake; you need to have all the right ingredients in order to create a delicious and successful final product. And just like with baking, the quality of your marketing efforts will only be as good as the quality of your strategy. That’s why it’s so important to have a well-oiled marketing strategy in place before you start implementing any tactics. By taking the time to plan and map out your goals, target audience, and key channels, you’ll set yourself up for success in the coming year. So, what are you waiting for? Get started on your marketing strategy for 2023 today!


A Social Media Planner for Life Coaches

The Greatness Blog

A Social Media Planner for Life Coaches

Steal our social media marketing process so you can start attracting clients for your life coaching business.

It’s hard to know where to start when it comes to social media marketing.

You could spend hours reading blog posts and watching tutorials, or you could simply get a social media marketing plan for life coaches that considers the needs of your practice.

And that’s what this article is all about. You’re about to get a well-oiled social media marketing process that will end with the struggle of how to grow your coaching business using social media.

Let’s roll!


There’s one thing that separates a life coaching business from other businesses: your clients won’t hire you unless they can trust you. 

They don’t buy from you because you are the cheapest. Hence the reason why promotions are not really effective for life coaching businesses. 

You want people to hire you because you are the best and you can help them solve a problem.

For this reason, when we outline content for a life coach, we need to consider their future buyers and their journey first.


Since your clients need to like you, trust you, and believe in you, before they even consider working with you, your social media content needs to have a balance between those goals.

Your account should have a variation of:

  1. Content that resonates with your audience at a personal level.
  2. Content that builds your trust.
  3. Content that builds your authority.

Our process to create a social media calendar for life coaches:


Step 1: Channel audit. We start by analyzing which channel is performing best by checking the website analytics. Why this step matters? Because our goal with social media marketing isn’t about getting likes. We measure success based on conversions. We identify which topics are driving users to the site, so we can capture leads and initiate the sales process.

We’re finding that Facebook and Instagram are still at the top of the platforms for life coaches. We recommend to use both channels. 

Is it good to post to Facebook and Instagram at the same time?

The short answer: no. It’s important to understand that your users are in both platforms, but they use them for different reasons. We recommend to combine Instagram and Facebook strategically.

Instead of repeating the same post on Instagram and Facebook, for example, you can share a clickable article on Facebook, then, since Instagram posts cannot be clicked, you will share that article in Stories. Simultaneously, you can post a Reels with a recap of the article and share the it in stories, with a link to a freebie. Notice how just one topic is giving you a chance to create multiple posts in multiple formats.

Pro tip: always pick the shortest journey. For example: sharing a video, then asking them to click so you can grab their email will be better than sharing a video, inviting them to a Facebook Group, and expecting the group to help you generate leads and sales.  Pick the shortest route!

Step 2: Campaigns. Once we define the topics, we then create our editorial calendar considering campaigns. Seasonality plays a big role here. Let’s say that you want to help women who are going through life transitions. If the holidays are approaching, create content that considers their struggles during that season.

Step 3: Create long-form content. We love using social media to identify conversations. Then we create long-form articles using SEO tools that give us content ideas that are relevant to the topics. Having a well-oiled content writing system is key. 

In our social media marketing agency, our life coaching clients get 4 articles per month, plus 15 posts for their social media. This allows us to build a fresh calendar each month, so they never run out of content.

A typical monthly social media calendar for a life coach has:

  1. 4 long-form articles (turned into posts and Reels)
  2. 2-3 days to observe based on the campaigns
  3. 2-3 testimonials 
  4. 2-3 promotions

Step 4: Editorial calendar. If you haven’t built a social media calendar, having a done-for-you social media planner will help you tremendously. Here’s our social media planner. If you have a chance, watch this video series where I show you how to use the planner. It’s available in Amazon, by the way! 

You should be able to build your editorial calendar in about 2 hours. If you want to learn practical tips to save time, I cover it all in Social Greatness- a FREE series where you’ll get a year of content, written for you.  This social media tool will save you dozens of hours!

Step 5: Social media graphics order. Your main role in your marketing is to build your network. You’re not a graphic designer. Therefore, delegating this process is crucial to take your business to the next level. I could make graphics; but I won’t. Since you will be ordering graphics after having your editorial calendar ready, your process will flow effortlessly.

Your social media graphic order should look like this:

  1. Inspiration: add a link to a style you likes
  2. Text to include: clearly write what the text will say
  3. Sizes: ask for the graphic in multiple sizes so you can use it for your feed and stories


Step 6: Create captions for your social media posts. Once your graphics are ready, it’s time to write captions. If you love creative writing, great! But if you want to save some time and test Ai, we recommend using Jarvis (a software that writes professional content for you). It has saved us hundreds of hours! Click here to check them out.

In our social media marketing agency, one account is managed by 3 marketers. This allows us to deliver high-quality social media content. 

Step 7: Scheduling. Once the graphics and captions are ready, the next step is scheduling. Use a scheduling platform instead of posting manually. Facebook has enhanced their scheduling platform and it’s free! Use it!

  1. Be sure to schedule content in multiple formats: posts, videos, and stories.
  2. You can add polls and stickers to your stories to generate more engagements.
  3. Use hashtags that are relevant to the content you are talking about.

Do scheduled posts get less views?


You might be wondering if scheduling posts get less views than manual posts. This is a myth. Scheduled posts have the same chance to gain reach and engagement than manual posts. 


Should I hire a social media marketing agency?


The short answer is NO.

As a life coach, you need more than a social media marketing agency. You need to grow your online presence, build authority, create content to monetize it, and attract clients. And all of this, while serving your clients. That’s a lot!

Your best hire will be a digital marketing team of experts that can be efficient and give your business what it needs so you can take it to the next level ASAP.

And if that team has a one-stop-shop where you can also create and produce content, even better! For those of you in Austin, Texas, MFG Agency is that one-stop-shop. We offer packages for life coaches, content creators, brands, and e-commerce businesses. Click here to chat about your business.


Since we’re talking about how to market your life coaching business in social media, we need to consider advertising.

Advertising and marketing are often misunderstood. Advertising is all about direct response. Content marketing, on the other hand, is about engaging with the future buyer and use a seductive method to drive them closer to your brand. You won’t pitch your services before you’re further engaged with the user and know that they are interested in what you have to offer.

But let’s be totally candid: self promotion is totally accepted.

I know that sometimes it’s not easy to “brag” about yourself.

But… if you don’t share how amazing you are, who will?

Get on the spotlight as much as possible! Don’t be shy.

  1. Get featured in publications
  2. Get interviewed
  3. Win an award
  4. Join a conference
  5. Play team with other industry leaders
  6. Join networking associations so you can expand your sphere of influence

Pro tip: Use your offline marketing to create content for your online marketing.

Your users are watching you. They want to see that “you are the real deal”.  And this is the kind of influence that will inspire them to work with you.


Coaches grow by growing their reputation. Your reputation, meaning reviews, is currency these days.

Take some time to ask your amazing clients to leave you a review on Google, Facebook, and LinkedIn. Then, use those reviews to create content and share it on Instagram. Not only you will gain followers but you will be able to turn them into clients.

Again, just because you don’t have a fancy social media presence today doesn’t mean you can’t change it. And the best part, you can do it today.

Bottom Line

Follow the tips mentioned above to get your life coaching business going. Focus on being genuine and organic on avoiding roadblocks in your coaching journey. Becoming successful in this field is not an overnight thing. It requires patience, passion, and perseverance. Keep on trying, and after some time, you will have more customers than you could possibly handle.

Who is Jessica Campos

My short bio: ⁣⁣⁣
Jessica Campos, JD, BBA⁣⁣⁣
Forensic Digital Marketing Mentor & MFG Agency Founder with over 15 years of experience. I found my way to escape from my law firm to start my beach life, over a decade ago. I’m a living testimonial that you can truly live from your mastery and talents and work from anywhere in the world while having a life. I have 4 children, a loving husband, and 2 amazing dogs. The word busy is not included in my vocabulary 😁I replaced it with “I am intentionally living a purpose-driven life and business.

How I Grew A TikTok from 0 – 10K in a month

How I Grew A Tiktok From 0 - 10K

The Greatness Blog

How I Grew A TikTok from 0 – 10K in a month

If you’re on the fence about whether or not to start a TikTok channel for your business, let me tell you why you should just go for it.
How I Grew A Tiktok From 0 - 10K

 A little over a month ago, I decided to start a TikTok channel so I could test a new strategy for my business. Within a month, I had amassed over 10,000 followers and over 1M views. If you’re on the fence about whether or not to start a TikTok channel for your business, let me tell you why you should just go for it.


The Before: 

Although I had a TikTok account for over a year, the account wasn’t really growing. Even when I was consistently sharing content, using trending sounds, finding the best times to post, etc. 

Ironically enough, I shared my frustration with my kids and they told me that my account wasn’t growing because my content was not relatable. They told me “Mom, people don’t like to see a teacher.” So I asked them to put together a list of videos from creators that looked like my age that they considered relatable. That’s when I understood the assignment. 

I thought that funny videos were relatable. But it turns out that funny videos are not what my audience wanted from me. So if you’re taking notes, please write down this one: your audience might need substance more than a good laugh.


What does relatable content mean?

Relatable content means content that creates an emotional connection with the user. In simple words: it’s content that triggers a reaction, beyond a like.  


Tips to create relatable content:

  1. Use words that your audience would use.
  2. Practice vulnerability. People are inclined to adopt the emotional perspective of powerless (versus powerful).
  3. Make your audience feel something.
  4. Create thought-provoking statements, instead of common facts.
  5. Use commonalities. These are things that people commonly like. 

The results:

My team was totally right. I did a “story time” sharing  a very personal story when I was dealing with my rebellious-teenage-daughter, while growing a business. Oh my! 

I freaked out

My story time was taken the WRONG way. Many women criticized me for prioritizing my business over my daughter’s needs. But the algorithm did its thing and found me the other group of women who actually came to the story and left me supporting comments. My friend, I felt like I was on Judge Judy’s show.

TikTok’s algorithm

That’s when I learned how TikTok’s algorithm works, firsthand! I was amazed to see that story going “viral for me” and attracting women who were going through what I went through. Keep in mind, “viral for me” means that generated more reactions than any other video.

When the one viral video turns into a whole niche

That very first “viral for me” video gave me a sense of community. I was able to connect with powerful women, right away!

People kept asking me for more parts of the  “story time” video. And that into a whole series of videos where I was sharing my experience, my lessons, and every bit of resource I had on my toolbox that could help other women who are going through the same situation.

That natural progression gave my TikTok channel over 1M video views! 

 how to grow your business on TikTok

And, of course, the forensic marketing strategist in me forced me to come up with a clear goal for this channel, which is, for now, my very own case study. I want to be able to show step-by-step, how to grow from zero, build a community, and monetize it.

If you know the MFG-SEO story, then you know that I built Austin Networking Group from zero by leveraging event marketing and a Facebook Group. The group has been fundamental to the success of our marketing agency. The best part? It has been 100% organic, using attraction marketing. We don’t need to “sell” anything. We lead with value. So I’m taking the same approach with this new TikTok channel. I know that if I create high-valuable content, the audience will come for more. In fact, I just launched a Podcast a few weeks ago, so I can answer questions and create longer talks, based on the TikTok topics. And following a TikTok marketing strategy, the little podcast is growing organically!

TikTok marketing strategy

Can TikTok help with sales?

You might not think that an app full of 15-second videos is the place to sell your product or service, you’d be surprised. TikTok can actually be a great place to market your business—if you do it right.

First, let’s dispel a common misconception: TikTok is not a direct sales platform. You’re not going to make a sale by posting a video of yourself holding up your product and saying, “Buy this now!” And that’s okay. Not every social media platform is conducive to making an immediate sale. That’s not what TikTok is for.

Instead, TikTok should be used as a way to build relationships with potential customers and create an emotional connection with your brand. If you can get people to like and trust your brand on TikTok, they’re more likely to buy from you. And this is where a marketing funnel comes in handy.

A social media marketing funnel is a path that your customers move through at each point of the user journey. You should have a social media marketing funnel as part of your TikTok strategy. If you need help with coming up with your strategic marketing funnel, this is an area where our MFG-SEO team can help tremendously.   


Tiktok Tips for Business–My Secrets to Take TikTok Account from 0 – 10K in a month 

  • TikTok Growth Secret Number One: Conduct Research

Create a personal account and use the search bar to explore topics. TikTok uses SEO tools to facilitate users. You can use long-tail keywords, which are great for specific questions. You will get suggestions as you type,  and the “people also asked” section. Notice that I am recommending starting with a personal account first. The main reason is that you want to create a solid content strategy before starting your channel.


  • TikTok Growth Secret Number Two: Search for Specific Problems Within Your Niche

You can niche your content according to problems faced by the target audience. For instance, if you are a money coach, search for a relevant keyword such as “money problems in relationships.” Then, you can find questions you think potential customers want an answer to and make content accordingly.

TikTok tips for business

  • TikTok Growth Secret Number Three: Choose a Video Style

After choosing your “winning” topics, you can select a video style. In my opinion, this is the most crucial step to drastically increase your growth. Many business owners mistake relying on sounds and trends and mimicking their niche. Avoid this mistake. Study accounts that talk about the problems you solve. But now, don’t just pay attention to the topics. Identify which videos generated the most comments and the video style they used. Here are a few questions you could use when trying to choose your video style:

  1. Is the creator showing their face?
  2. What kind of background do they have?
  3. What kind of setting do they use? Are they inside their car? 
  4. Notice if they mix serious content with humor and how they do it
  5. Do they answer questions from the audience? 
  6. Do they seem like they produce their videos, or are they casual?
  7. Do they use editing effects or transitions? Which ones?

These lengthy steps might sound daunting to you, but believe me, I managed to boost my followers from 0 to 10K by following these steps in only a month. Plus, remember that you don’t have to do any of this. You can totally delegate it to an amazing team (hello MFG-SEO!).


  • TikTok Growth Secret Number Four: Editing

I’ve noticed that the quality of the video impacts the performance. Especially lightning. Also, add both, open captions and closed captions.


Do trending sounds make a TikTok video viral?


While audio might play a role in your video views, I’ve not seen consistency. In my channel, the videos that have generated the most views have been the ones with higher watch time.


  • TikTok Growth Secret Number Five:  Thumbnail

Having a powerful thumbnail is essential. It’s quite interesting seeing how TikTokers love “clickbait” practices, especially when you push emotional boundaries.


  • TikTok Growth Secret Number Six:  Caption and Hashtags

TikTok’s search engine is very powerful. Not only takes the content of your video by what your audio is about, but also using the text in your caption. I try to write down short lists. 

Hashtags are also helpful. Pick your hashtags according to the customers’ problems you want to discuss. For instance, an author should use #booktok, #authorsoftiktok, etc. Keep in mind that viral hashtags such as #fyp won’t work.

  • TikTok Growth Secret Number Seven:  Posting 4x Per Day

Growing your TikTok account requires consistent posting and engaging with the target audience. You must post 3-4 times a day for positive results. Here is the cadence I use on my channel:

  1. 8 am
  2. 1 pm
  3. 6 pm
  4. 8 pm 

Remember that once you have questions from your audience, those will become your content. There are days when I have 20 questions that are worth an answer.


  • TikTok Growth Secret Number Eight:  Avoid Follow for Follow

This strategy might work on Instagram, but TikTok is different. You should avoid “follow for follow” as you are not using Instagram. Search topics, engage with creators, and pay attention to your FYP. These actions will help you to make new and relatable content. 

  • TikTok Growth Secret Number Nine:  Respond to your Audience

Never ignore questions from users in the comment. When you respond to your users, they will feel valued and engaged with your content. 

  • TikTok Growth Secret Number Ten: Advertise

TikTok’s algorithm suggests posts for boosting. I highly recommend following those suggestions as the algorithm understands which content has the potential to reach more. The healthy budget to start with post-boost is around $5 to $10 per day.


Why do you need 10,000 TikTok Followers?

The short answer: monetization. 

TikTok has created a virtual gift economy for influencers that allows them to monetize their videos. Creators can earn money by streaming, tipping viewers with imaginary cash or coins (which are converted into real-world currency when gifted), and offering subscriptions where fans send payment in exchange for badges that you can customize with your brand.

TikTok requires that creators have a certain number of followers and views to access these features:

  1. To join TikTok’s creator fund: a creator must be 18 years or older, have at least 10,000 followers, and have achieved at least 100,000 video views in a 30-day period.
  2. To receive virtual “gifts” during a livestream: a creator must be 18 years or older and have at least 1,000 followers.
  3. To receive “gifts” on other videos: a creator must be at least 18 years old and have at least 100,000 followers.
  4. To receive “tips”:  a creator must be at least 18 years old and have at least 100,000 followers.

No wonder you see so many creators doing livestreams with neon backgrounds! 


In Conclusion

Starting a TikTok channel for your business is a great way to reach out to new audiences, promote your products or services, humanize your brand, and have some creative fun. And you don’t need any fancy equipment or editing skills—all you need is a smartphone and a willingness to have a good time. And of course, if you want to secure your TikTok marketing success, consider hiring MFG as your social media team.

The Ultimate Guide to TikTok Marketing Your Business

The Greatness Blog

The Ultimate Guide to TikTok Marketing Your Business

The case of why businesses need to be on TikTok and how to do it the right way.

With a significant hold on popular culture, TikTok is no longer an adolescent dance app. The popularity of the video-sharing site, which celebrities, Millennials, Gen Xers, and major corporations endorse, is astounding. 

In just five years, TikTok has amassed an estimated 1 billion active users, rivaling some of the biggest names in social media. The post includes useful information about using TikTok and its capabilities, so you can determine why the app is so well-liked.


What Is TikTok & How Did it Get Started?


TikTok is a social media site where users can make, share, and find brief videos. The software gives content creators a platform to express themselves through lip-syncing, dancing, comedy, and singing. It also lets users make movies and share them with their social networks.

You might think that TikTok is just for people who want to dance, but that’s not the case at all! 



The Algorithm


Which content will show up on your For You page is determined by the TikTok algorithm, which is a recommendation system that doesn’t need you to follow or befriend anyone. In my opinion, this is what makes TikTok unique. 

Instead of having a newsfeed, TikTok has the FYP. On their For You page, no two users will watch identical videos, and the videos you see may change according to viewers’ choices and emotional conditions.

Besides the FYP, TikTok has the Discover page. This will appear by tapping the magnifying glass at the bottom of the screen. Users can navigate the Discover page and check the app’s hot videos. You’ll find some of the most recent trends on TikTok right here. “Example” videos are the initial group of videos to appear under a hashtag.


The Engagement


TikTok offers various tools for engagement, such as like, share, comment and follow options. Moreover, users can favorite the videos they like, share them, and even create content side-by-side (using the Duet feature) or grab a piece of the video (using the Stitch) feature. 

Since users don’t need to be your friend or even follow you to find your content in their FYP, you’ll notice that engagement on TikTok is much higher than on other social media platforms.


How to Get More Views on TikTok


On TikTok, views are the name of the game. The time has come for you to increase your app’s visibility if you are new to this app. But it will require more than just capitalizing on the newest fads or hoping one of your videos miraculously becomes popular. You can take these steps to increase TikTok views:

  1. Use the hashtag to reach the right people
  2. Keep content short and engaging
  3. Add trending sounds
  4. Reach out to the specific audience
  5. Try a how-to video
  6. Collaborate with influencers
  7. Identify the right time to post a content


Why Your Business Should Leverage TikTok Marketing


The beauty of the TikTok algorithm as a platform for people to create and express themselves, especially entertainingly, is that engagement promotes high-quality content that connects with viewers and doesn’t care how many followers you have.


Benefits of TikTok & Businesses


TikTok, in contrast to other significant social networking sites like Facebook, Instagram, and LinkedIn, allows users to produce 15, 60, and most recently, up to 3-minute videos, allowing users and businesses to create content catered to a range of demographics.

TikTok is special because it focuses on sharing relatable, interesting, and authentic bite-sized videos where users can add commentary and distinctive overlays to current popular music. Additionally, it can instantly interact with other social networking platforms, facilitating the sharing of material.

This alone creates an entire level of connection with the audience your company is trying to reach.


TikTok Marketing Benefit #1: Increase Brand Awareness


‘I don’t need another social networking platform,’ you might be thinking. Depending on your industry, target market, and specialty, this might sound true, but remember that it might be a long-term investment worth making for your brand.

Many businesses have found success on TikTok simply by providing access to an audience that other platforms don’t have because of the increased creativity and exposure it affords.


TikTok Marketing Benefit #2: Build Community


With an engaging and active community on TikTok, you can build a positive reputation, increase brand awareness, and achieve business growth. A community of audiences with the same interest gives a better understanding of their customers’ persona. Marketing teams can identify customers’ behavior and make crucial decisions. Moreover, you can address customer complaints, nurture advocates, and gather product feedback.


TikTok Marketing Benefit #3: Sell Products and Services


The main purpose of the social networking app TikTok is to make quick videos. It can be utilized as a marketing tactic because it makes it simple for customers to interact with brands. It is simple to post information, gain followers, and make money by leveraging your link in BIO.

The use of hashtagging, commenting, liking, and sharing features aids in brand promotion, much like any other social media platform. And there is absolutely no expense involved!


How to Use TikTok Analytics for Business


You can track viewers, followers, and other significant data to check insights about your account’s performance with the TikTok Analytics tool. You can better understand your content by seeing the precise amount of followers you have on TikTok and detailed information about the demographics of your audience. By doing so, you can make sure that your content speaks to the intended audience and encourage the growth of your following.

To use this function, you must upgrade your account to a TikTok Pro account. By doing this, you can create a profile for yourself as a creative or a business for free. Once your profile is set up for it, checking your TikTok analytics is simple.


Understanding the Value of Your TikTok Marketing 


In a way, TikTok and TikTok for Business resemble the Wild West of social media. Since it is such a new medium, nobody knows how to use it effectively.

However, it also means that your company has many fantastic opportunities to set the bar high. If you make a breakthrough, you can end up creating brand-new paradigms for content and advertising.

Overall, there is no substitute for getting your hands dirty and experimenting with TikTok marketing. If you haven’t already, download the app, watch a few videos, and determine whether it works for your company’s marketing plan.

If you are considering using TikTok marketing for business, consider consulting experts. At MFG, we help businesses to promote their brand with TikTok marketing. Want to learn more? Let’s schedule a call.

Social Media vs SEO: Based on data, not opinion

Social Media vs SEO: Based on data, not opinion

The Greatness Blog

Social Media vs SEO: Based on data, not opinion

Wondering what works better: social media or SEO? Let’s see the numbers.
Social Media vs SEO: Based on data, not opinion

The ongoing debate of social media vs SEO is one that has raged on for years. And, as someone who works in digital marketing, I can tell you that it’s one that I deal with on a daily basis, as we are constantly comparing the performance of our social media campaigns with our SEO efforts, to see which marketing channel is bringing the most ROI for our clients. 

So, which one should you focus on? 

Of course, as with most things in life, the best way to achieve both goals is to use a combination of both SEO and Social Media. But it’s still important to understand the strengths and weaknesses of each so that you can create a strategy that makes the most sense for your business.


So what’s the big difference between SEO and Social Media? 


The biggest difference between internet users and social media users is how they use those mediums. So it’s not like one marketing channel is better than the other. They serve different purposes. 

For example: let’s say you want to plan a trip to Alaska. You probably will start on Google, searching things like “Best places to visit in Alaska”, “Traveling tips Alaska”, etc. You might discover a particular hotel and get curious and check them out on social media.  

The above example is called a “future buyers journey”. Successful brands leverage their online presence by amplifying each channel. They want to be at the top of their future buyers’ minds, to the point that you’ll see them everywhere. And if you pay close attention, you might have noticed a promotional email about a product that you were mentioning in a private conversation with a friend. How does that happen? That’s called remarketing.

The more you know about their journey, the better you will be able to use both, your internet real estate (your website) and social media real estate (Instagram, Facebook, TikTok, Youtube, etc.) to get them to buy from you. 

If you’re not sure how your buyers are finding you, a good place to start is by configuring your Google Analytics and Google Search Console. These free tools from Google will give you insights into how people are finding your website and what they’re doing once they get there. Armed with this information, you can work with an online marketing strategist to create a more targeted marketing strategy that will help you reach your target audience more effectively.


How do SEO and social media work together?


SEO and social media are two of the most important aspects of online marketing. When used together, they can be incredibly effective in driving traffic and conversions.

Google Analytics is a great way to see how SEO and social media are working together. By looking at the top visited pages, you can get a good idea of which keywords and phrases are driving traffic. You can then use this information to create targeted campaigns that attract buyers in the consideration phase.

When done correctly, SEO and social media can be a powerful combination that helps you drive traffic and conversions.

The graphic below is a snapshot of Google Analytics from one of our e-commerce clients. They hired us with the specific goal of increasing their conversions. We knew that focusing on one area of online marketing wasn’t enough.

We took the top visited pages and conducted a behavior analysis, to come up with a refined conversion path. This gave us the chance to outline campaigns to promote their winning products across social media and Google, both organic and paid.


The results of combining SEO and Social Media? 



How did we help our client increase purchase conversions by 323% in just 5 months?

I wish I could tell you it was just ONE thing that helped our client increase purchase conversions by 323% in just 5 months. But it wasn’t. Instead, it was data-driven decision-making, a team effort, brand integration, and enhanced ROAS reporting that did the trick. 

By focusing only on activities with a higher ROI and setting up a multi-disciplinary team to handle creative, design, copywriting, and SEO, we were able to produce results that far surpassed the client’s expectations. And by working closely with the client’s dedicated team, we were able to ensure that all of our content was on brand. 

Finally, by enhancing our ROAS reporting using Google Data Studio, enhanced with Super Metrics API, we were able to provide the client with even greater insights into our performance. 

All of these factors came together to produce truly impressive results. While we noticed that social media drove sales, conversions from Google searches (both organic and paid) generated the vast majority of the conversions.

See the graphic below where it shows a Multi-Channel Conversion Visualizer.

In this particular case, we advised our client to shift their marketing budget to allocate less for their social media marketing and push further their SEO projects.

And this takes us to discuss the scarcest resource: TIME!


How much time you’ll need for your social media vs SEO?


Social media can help you reach a target audience who will feel a connection with your brand and will become your advocators. But in order to do that successfully, you’ll need to be “sociable”, which means:

  1. Generate highly valuable content, tailored for the platform
  2. Post frequently 
  3. Engage with your followers
  4. Get vulnerable  
  5. Collaborate with other creators
  6. Build a funnel so you can turn your followers into customers

A plan to grow a social channel such as TikTok takes about 2 hours per day (60 hrs per month), and this includes:

  1. Watch trends to come up with content ideas
  2. Create the videos
  3. Edit the videos
  4. Come up with catchy titles
  5. Monitor analytics to find the best times to post
  6. Post your videos 
  7. Monitor comments 
  8. Reply comments
  9. This process is for each post
  10. Expect to post 3-4 times per day

Social media channels bring a great opportunity for business owners, especially when we consider the increase in online and digital activities caused by The Pandemic. Therefore, even if you don’t have the 60 hours per month to keep up with your social media, outsourcing those activities can be a game changer for your business.

When it comes to time invested by business owners in their SEO efforts, is very minimal in comparison to social media. SEO tasks can be done by your SEO team, with very little effort from your end as a business owner. And this is a BIG PLUS for SEO services versus social media services. 

For instance, in the example where we increased purchase conversions by 323% in just 5 months, we haven’t needed our client in order to do our SEO work. And this is possible when you hire the right talent for your marketing and sales needs.



Local SEO vs Social Media for local business owners


For local businesses, generating foot traffic from people nearby is key. So how do local business owners get more traffic? 

The following is an example of a local business that was using only social media to promote its food. The business owner had a website with 3 pages: The home page, menu page, and contact us page, but no additional content. However, their social channels were active and they hit close to 5,000 followers. Because of that word of mouth, all their website traffic was from people who knew their business name. Although this is good, it’s not enough. 

Google search console SEO agency near me

We combined SEO and Content Marketing SEO to drive website traffic from people who were looking for their food. We wrote blog articles around topics like “10 Best Places to Eat in [city]” and then optimized those pages for the city they’re in. So when someone Googled that query, our client’s website would show up.  Because our client’s restaurant was one of the best in the city, people would click through and come to their website. From there, some would decide to visit the restaurant or order takeout/delivery.

This is just one example of how you can use SEO and Social Media together to grow your business. By creating great content and promoting it on social media and through other channels (like email marketing), you can attract new customers and grow your business. And if you track your progress with Google Search Console, you can see exactly how well your efforts are performing over time!


Does posting on social media help SEO?


If you’re wondering whether posting on social media will help your SEO, the answer is a little complicated. Technically speaking, social channels are separate from Google, so your activity on the site won’t directly impact your ranking in search results. However, that doesn’t mean that there’s no connection between the two, as we’ve discussed earlier.


In Conclusion


Social media and SEO are two of the most important tools in a marketer’s toolkit. When used together, they can provide an incredible boost to your visibility and reach. However, it’s important to remember that they are just tools – you’ll still need a comprehensive strategy to get the best results. 

If you’re not sure where to start, the best thing you can do is to hire a team of experts who can help you develop a comprehensive marketing strategy. 

I might be biased, but I personally think that here at MFG Agency, we have one of the most amazing resources! You’ll be able to make the most of social media and SEO, and you’ll see a real difference in your bottom line. 

But don’t take my word for granted. Schedule a visit and meet your amazing marketing team! We’re a digital marketing agency in Cedar Park and we do great things.

Are You A Construction Company Or A Construction Brand?

The Greatness Blog

Are You A Construction Company Or A Construction Brand?

Wondering if you are a construction brand or a business? Advice from a Brand Marketing Agency.

James has done some small construction jobs and his customers have been sharing the results on social media. His business is booming. Quote requests are coming in almost daily. He’s so busy that is already sending business to other construction companies. But there’s one problem. James has no time to do anything else but work. Jenny is not feeling well, despite her success. She has a toddler and mom guilt keeps her up all night.


Can you relate with James? Is your construction business booming and now you’re starting to feel like this is too much?


Keep reading, ‘cause we are giving you our ultimate recipe to building a profitable construction business.


What’s a construction brand anyway?


A construction brand is a company that is known for its quality workmanship, customer service, and use of technology. A construction brand differentiates itself from the competition by having a clear identity that is communicated through all aspects of the business.


The best construction brands understand that it’s not just about the work they do, but also how they do it. They are constantly innovating and improving their processes. They treat their employees well and invest in their development. They focus on the customer experience and always deliver what they promise.

What are the 5 benefits of branding?


There are countless benefits to branding your construction company. Here are just a few:


  1. Increased visibility: A strong brand will make your construction company more visible in the marketplace and help you attract new customers.


  1. Improved customer loyalty: Brand loyal customers are more likely to return to your company for future projects and recommend you to their friends and family.


  1. Greater employee satisfaction: Employees who feel proud to work for a well-respected company are more likely to be productive and happy in their jobs.


  1. Access to new markets: A strong brand can help you enter into new markets and expand your business.


  1. Increased profits: Companies with strong brands typically outperform their competitors and enjoy higher profits.


In our example, if James wants to grow more revenue, he needs fewer clients with larger contracts. And that’s going to happen if he attracts those sales leads using construction brand marketing.


If you’re ready to take your construction company to the next level, it’s time to start thinking about branding. Branding will give you a competitive edge and help you build a successful business that lasts.


What’s Involved in the Branding Process?


The first step in branding your construction company is to define your brand. What makes your company unique? What do you want to be known for?


Once you have a clear understanding of your brand, you need to start communicating it to the world. This involves everything from choosing the right name and logo to developing a website and social media strategy. You also need to make sure that all of your marketing materials, from business cards to proposal templates, reflect your brand in a cohesive way.


Should you build a local brand?

Building a local brand has a lot of benefits.


For starters, it’s a great way to build trust with your community. When people see your company name and logo around town, they’ll start to associate it with quality workmanship and customer service. This can help you attract new customers and win repeat business.


Another benefit of building a local brand is that it can help you stand out from the competition. There are a lot of construction companies out there, so it’s important to find a way to differentiate yourself.


How do you develop a local brand? Start answering these questions:


  1. What made you start your construction company
  2. What’s your business story
  3. Who is your ideal customer
  4. What are your company values
  5. What’s your company culture like
  6. What sets you apart from the competition


Pro tip: Successful branding begins with a well-defined story that is RELATABLE to your market.


Your company name, logo, and tagline should help you share your brand story. And if you already have a name, but you recognize that it doesn’t help you share a story, you can always add a strong tagline.


For example, if your company name is Sunshine Construction Inc. and you want to localize your business name, you can do it by adding a tagline. Sunshine Construction – Builder in Central Texas.  


Keep in mind that people will be talking about you and they will Google you! For this reason, your brand story should be shared prominently on your website, business cards, and other marketing materials.


You also need to get involved in your community. Sponsor a little league team or donate to a local charity. Attend networking events and host open houses. The more people see your company name and logo, the more likely they are to remember it when they need construction services.

A construction brand example

A great example of a construction brand is M / I Homes. They identify themselves as one of the Nation’s Leading Home Builders. Their brand name has built online equity, based on how many people search “mi homes” online. Google has over 500,000 results for its brand name.


M I Homes has positioned itself to stand out from the crowd for its values. And this is a key element of building a successful brand. When you visit their website, you will be able to learn about their story, what makes them unique, and what are some of the processes and methods that they use that are different from other construction companies.

SEO (Search Engine Optimization) is key

As we mentioned earlier, your future buyers will Google you. This is where a great SEO marketing strategy comes handy.


SEO will help your website rank higher in Google search results when potential customers are looking for construction companies in your area.


The benefits of SEO go beyond just ranking higher in Google. A strong SEO strategy will help you:

  1. Generate more leads
  2. Build trust and credibility
  3. Attract high-quality prospects
  4. Increase brand awareness

SEO is a complex and ever-changing field, so it’s important to partner with a company that specializes in construction SEO. They will be able to help you identify the keywords that potential customers are using to find companies like yours and ensure that your website is optimized for those keywords.


Below is an example of M / I Homes online presence. They use effective SEO content strategies that have helped them gain brand recognition. And we say this, not because we work with them. We can find out how is a brand positioned online by using SEO tools.

What are the top construction brands?

Based on our research, the following are the top 5 construction brands in the U.S.:


  1. Pulte Homes
  2. Centex
  3. Perry Homes
  4. Ryan Homes
  5. Taylor Morrison

Use this list and see which of these brands are your “hero brand”. Notice how they communicate their brand story, their values, their culture, and how they connect with their audience on social media.


Keep in mind, that this list is simply based on search visibility. Not in revenue.

Need Construction Marketing Services in Austin?


If you are looking for an award-winning construction marketing agency in Austin, TX, contact us today. We would be happy to help you take your brand to the next level!

Does Branding Come Before Marketing?

The Greatness Blog

Does Branding Come Before Marketing?

Wondering if you should build a brand or build a business or both? How does that look like? Advice from a Brand Marketing Agency.

When it comes to your product launch strategy, it will require the right blend of approaches. I compare a brand success with a plane. Ever wonder how does a plane fly? It flies because of four forces. The four forces are lift, thrust, drag, and weight. 


Let’s take these four forces and relate it to your product launch. First, you have to have a great product. This is what I consider the “lift” force. Your product has to be able to take off and fly on its own. You can have the greatest marketing strategy in the world, but if your product stinks, it will never get off the ground. 


Second, you need the “thrust” force. This is your go-to market strategy. It’s how you’re going to generate demand for your product. 


Third, you need to consider the “drag” force. This is all of the things that can slow down or hinder your product from taking off. 


Fourth and finally, you need to consider the “weight” force. This is your overall business strategy. How much money are you willing to invest in this product? Is it a cash cow or a loss leader? 


These are all important factors to consider when launching your product. 


With a great marketing campaign can help create a successful product launch. But then what? How do you make a sustainable business outside of that one great launch? This is where a conversation about how to become a successful and sustainable brand comes handy.


Let’s dive in. 


If you’re about to launch a product, you might want to consider launching your brand first. And we’re not talking about waiting years until having an amazing brand. Building a successful brand can be done in less than six months. In some cases, depending on the level of influence of the people behind it, it can be even quicker.

So what is a brand, anyway?


Since brand and branding are two of the most misused concepts, let’s clarify what do we mean by brand, so we can be on the same page.


When we say that you need a brand, we’re not talking about your logo, colors, and website. That’s branding. A graphic designer will take care of that part. However, that alone won’t share the story of your business. 


As Jeff Bezos famously said, “Your brand is what people say about you when you’re not in the room.” And this isn’t different, whether you are building a personal brand or a business brand.


You didn’t start a business without a reason, right? So what it is? What’s the story? What’s the problem you want to solve? Is the impact in people’s lives worth sharing? 


Pro tip: Successful branding begins with a well-defined story that is RELATABLE to your market. 

Some of the benefits of building a brand before launching a product include:


1) You gain customer loyalty

By building a strong brand, you create loyalty among your customers. They’re more likely to continue using your products and recommend them to others.


2) You build a connection that keeps users coming for more

A strong brand connection means customers are more likely to come back for more. They’ll also be more likely to try new products from your company, as they know they can trust your brand.


3) It gives your team a sense of direction and motivation

Launching a product can be a daunting task. By having a clear brand identity, you can give your team a sense of direction and purpose. This will make them more motivated to work on the product and see it through to launch.


4) You can grow a bigger digital footprint

A strong brand presence online can help you reach more potential customers. It can also help with search engine optimization, as potential customers are more likely to find your product if they know your brand.


5) It can help with reputation management 

In today’s digital age, it’s important to have a good reputation online. By launching your brand first, you can start to build a positive reputation before your product even launches. This can help ensure that customers have a positive experience with your product and are more likely to recommend it to others.

How do you share a brand story?

Now that you’re inspired to consider taking some time and resources to build your company brand, let’s go over some brand stories, starting with Tesla.


So how does Tesla do it? 


How has Tesla become one of the most valuable car companies in the world without spending a dime on advertising? It all comes down to storytelling. Tesla tells its story through its product. Every Tesla is designed to be the safest, quickest, and most pleasurable car to drive. They are constantly innovating and pushing the limits of what’s possible with electric vehicles. As a result, Tesla has built a strong emotional connection with its customers. And when you have a strong emotional connection with your customers, they will do your marketing for you. 


Pro tip: When you build a strong emotional connection with your customers, they will do your marketing for you.


As you might have noticed, Facebook rebranded recently and changed its name from Facebook to Meta.

Why did Facebook change its name to Meta?

Zuckerberg said it was time to turn the page on a new chapter. Meta’s name is directly related to metaverse, a new world built in virtual reality.


In reality, Facebook’s move was smart. The social platform had been under fire for spreading misinformation and other issues, so rebranding gave them a chance to give the media a new story.


You would figure that this time, Meta needed to come up strong, from the get-go. And they did. One of my favorite examples of how they’re sharing Meta’s brand story is their magical gate at Austin-Bergstrom International Airport (AUS), transforming one of the terminal’s gate areas and adding 120 fantastical new air service destinations to the airport. 


When you’re at Meta’s imaginary gate, you’ll see their imaginary destinations. Smart move! A great way to generate stories – at the emotional level! 


Do you see a pattern here?


A great brand story tells the narrative of your brand, including where you’ve come from and where you are going. A great brand story must be true, authentic, and honest. It cannot be made up or derived; consumers sniff out inauthenticity in a heartbeat and will punish you for it.


Launching a product without first building a brand can be risky. Customers may not know who you are or what you stand for, and they may not be as likely to take a chance on your product. By launching your brand first, you can create awareness and build trust with potential customers before you even launch your product.

Great brands have great brand marketing


Brand marketing is promoting a brand’s products or services in a way that elevates the brand as a whole. It involves creating and maintaining brand-consumer relationships and marketing brand attributes—the traits that people think of when they picture a particular brand.

In Conclusion


Building a brand is essential to the success of any business, whether you’re just starting out or have been in the game for years. It’s what sets you apart from your competition and allows you to create a connection with your consumers.


Do you think you have a story worth sharing and you want to leverage it and monetize it? Let’s chat! Schedule a complimentary branding consultation with our experts.


How Much Does It Cost To Hire An Instagram Manager?

The Greatness Blog

How Much Does It Cost To Hire An Instagram Manager?

This article is a comprehensive look at the services of an Instagram manager, what they entail and how much you might expect to pay.

You’re a small business owner and you want to hire someone to help you with your Instagram account. But how much does it cost to hire an Instagram manager?

The short answer is that it depends on the services you need and the experience of the person you’re hiring.

Instagram Management Services in Austin: Job Description

A social media manager is responsible for creating and executing a social media strategy in order to grow the online presence of a business or brand.

Duties Of A Social Media Manager May Include:

  1. Creating and posting content on behalf of the business or brand
  2. Monitoring and responding to comments and messages
  3. Analyzing analytics to gauge the reach and effectiveness of posts
  4. Generating new ideas for content and strategies
  5. Collaborating with other team members, such as designers and marketers.

The Skills Needed To Be A Social Media Manager Include:

  1. Excellent written and verbal communication skills
  2. Strong organizational skills
  3. The ability to multitask
  4. Creativity
  5. A deep understanding of social media platforms and their algorithms
  6. Basic graphic design skills
  7. Basic SEO knowledge.

Is It Worth Hiring A Social Media Manager Just For Instagram?

Should you hire them for all the social media channels? Which one is the best?

This question comes very frequently, especially when you’re preparing a new marketing plan and want to make sure you’re staying on top of your game. And if you haven’t refreshed your marketing plan and want to know the top marketing strategies, consider reading this

If you’re a small business owner with a limited budget, you may want to consider hiring a social media manager just for Instagram. This will allow you to focus your resources on one platform, and you’ll be able to work with someone who is an expert on Instagram.

If you’re a larger business with a bigger budget, you may want to consider hiring a social media manager for all of your social media channels. This will give you a cohesive social media strategy across all platforms and allow you to take advantage of the different strengths of each platform.

The best way to decide is to sit down and assess your goals. Do you want to grow your audience or do you want to simply keep your presence active? Do you want to generate website traffic from Instagram? What about leads and sales? The more specific you are about your goals, the better.

What Does Instagram Management Include?

A typical Instagram management contract includes:

  1. Content strategy
  2. Content creation
  3. Content writing
  4. Account monitoring
  5. Technical support to troubleshoot your account

And depending on the expertise of the Instagram Manager, they might be able to offer you other advanced Instagram Marketing Services such as:

  1. Instagram Ads
  2. Instagram search engine optimization (SEO)
  3. Keyword optimization
  4. Analytics
  5. Tracking
  6. Advanced Reporting
  7. Trends

But it’s important to remember that a lot of what goes into running a successful Instagram account is not included in a typical management contract.

What’s Not Included In Typical Instagram Management Services?

Some of the things that are not typically included in an Instagram management contract are:

  1. Professional photography
  2. Multi-format posting
  3. Website management
  4. Advertising
  5. Outreach
  6. Community building
  7. Community management.

These services can be extremely valuable for growing your business, but they come at an additional cost.

What About Social Media Branding?

Your Instagram Manager isn’t expected to develop your brand. You can’t hire a plumber and ask them to paint your counters! 

While some Instagram Management packages offer some branding and style, the scope of what they offer is limited. However, they might offer social media branding services. 

Social media branding is the process of creating a unique and consistent identity for your business or brand across all social media platforms. This includes everything from your profile picture and cover photo to the tone and voice you use in your posts and it’s normally done during the first month of starting your Instagram Marketing Services.

Creating a strong social media brand is important because it helps you stand out from the crowd and makes you more recognizable to your target audience. It also makes it easier for people to connect with you and builds trust.

Keep in mind that a social media manager is not a branding expert or a graphic designer. They will be able to do basic design, but you should not expect them to be an expert designer. If you need both branding and social media management services, hiring a digital marketing agency will be your best option, since you will have all the services done by one team.

The Rise Of Content Creation Services

For businesses that have an in-house social media marketing team, outsourcing the content creation makes sense. 

A content creator is a professional who creates content for social media, websites, and other online platforms. This can include everything from blog posts and articles to videos and graphics.

Content creators are important because they help you create valuable content that will attract and engage your target audience. Without high-quality content, your social media presence will suffer.

There are a lot of different types of content creators, and the type you need will depend on your business goals and the platforms you’re using. For example, if you’re focused on Instagram, you’ll need someone who is good at creating visuals. And now that the platform is preferring short videos, you might want to consider content creation services. 

Why Get Content Creation Services Instead of Full Instagram Management Services?

Any successful social media presence these days requires engaging content. This is especially true on a visual platform like Instagram. Static images just don’t cut it anymore- users want to see innovation and creativity. That’s where content creation services come in. When you work with a content creation team, you’ll get high-quality, engaging content that is planned and strategized specifically for your brand. This will help you to attract new followers and keep your existing ones engaged. Additionally, it can be much easier to scale your content production when you have a team working on it, rather than trying to do everything yourself. So if you’re looking to take your Instagram presence to the next level, content creation services are the way to go.

Our content creation services package includes:

  1. Content planning
  2. Graphic design
  3. Reels planning 
  4. Account analysis
  5. Reporting

You’ll get your Instagram Content Plan with captions and images ready to post. 

How Much Is Social Media Management Per Month?

According to the freelancer platform Upwork, the following are rates that other freelancers are charging clients for social media content management: Entry Level (social media posting, virtual assistant duties): $15-$50/hr. Intermediate (social media posting, content creation, and community management): $50-$100/hr. Expert (content marketing, blogging, and SEO skills): $125- $225/hr.

Another factor to consider is that the average total compensation for a Social Media Manager in the US is about $75,000 per year. This represents roughly $7,000 per month (with employment tax). Just for one employee.

Hiring A Marketing Agency Makes Total Sense

  1. You’ll save money in payroll
  2. The agency will take care of giving you the right account manager
  3. You will be able to receive a plethora of digital marketing services beyond social media
  4. No headaches of managing staff
  5. No more missing opportunities, due to not having time!

Hiring someone to help you with your Instagram account is an important decision, but it doesn’t have to be a difficult one. By taking the time to find the right person for the job and being clear about your needs, you can ensure that your Instagram account is in good hands.

Instagram Marketing Services in Austin

If you’re ready to take your Instagram account to the next level, let’s chat. 

We are a full-service Instagram agency in Austin that can help you with all of your Instagram needs, from content creation to community management, branding, website, SEO & Adwords. 

We’ll work with you to create a custom plan that fits your budget and your business goals. 

Contact us today to learn more!

7 Applications That Will Help You Create Content For Social Media

7 Applications That Will Help You Create Content For Social Media

The Greatness Blog

7 Applications That Will Help You Create Content For Social Media

Learn how to create a content strategy and 7 applications that will make your content creation process faster.
7 Applications That Will Help You Create Content For Social Media

When it comes to social media, one of the most important things is to be seen. In order to be seen and build trust with an audience, you need speed. And that can be the hardest part.

What does content mean in social media?

Content on social media can be anything from a blog post, to an Instagram caption, to a Facebook status update. In order to be successful on social media, you need to be creating content regularly. 

If you want to grow on social media, you’ll need a content marketing strategy for your social media, to achieve results without wasting time. 


Steps to create a content marketing strategy: 


1. Know your audience: you can’t create content that appeals to everyone, so you need to know who you’re trying to reach with your content.

2. Set goals: what do you want to achieve with your content? Is it to generate leads, or to build brand awareness?

3. Research. Competitor research is the process of investigating your competitor’s online presence, in order to understand what they’re doing well and where there are opportunities for you to do better. 

This is important because it allows you to learn from your competitor’s successes and avoid their mistakes. It also helps you keep up with the latest trends in your industry so that you can stay ahead of the curve. 

There are a few different ways to do competitor research for social media. One way is to simply look at their social media accounts and see what kind of content they’re posting, how often they’re posting it, and what kind of engagement they’re getting. 

4. Create a calendar. A social media editorial calendar is a document that outlines the content you’ll be posting on each social media platform for a specific period of time. It doesn’t have to be fancy. 

This is important because it helps you stay organized and prevents you from forgetting to post or running out of ideas. 

Pro tip: avoid confusing tactics with strategy.  A tactic is a specific action or activity that you undertake in order to achieve your desired outcome. A strategy is a high-level plan that outlines the overall approach you’ll take to achieve your desired outcome. What you post should be related to your overarching goal

How often to post on social media?

The answer to this question varies depending on the platform you’re using and the goals you’re trying to achieve. 

If you’re trying to build brand awareness, for example, you’ll want to post more frequently than if you’re trying to generate leads. And if you’re just getting started on social media, you may want to post more often at first in order to gain traction and grow your audience. 

As a general rule, it’s a good idea to post at least once a day on each platform you’re using. But if you can’t commit to that, don’t worry. Just do the best you can and try to be consistent. 

The more people who see your content, the more likely you are to achieve your goals.

 Understanding the Engagement Algorithm:

 The Instagram algorithm is always changing, but the one constant is that engagement is key. The more people who engage with your content (likes, comments, shares), the more likely it is to be seen by others. 

There are a few things you can do to encourage engagement on your posts: 

  1. Use hashtags. Hashtags are a great way to reach new people who are interested in the same thing as you. When you use relevant hashtags, your content is more likely to be seen by people who are searching for that hashtag. 
  2. Use calls to action. Asking your followers to do something (like comment or tag a friend) is a great way to encourage engagement. 
  3. Be interactive or engaging: this means that your content should encourage comments, likes, or shares. 
  4. Be timely. Posting about trends or current events is a great way to get people talking. 
  5. Be personal. Showing your personality and sharing your story is a great way to connect with your audience. Connect people or maintain connections: this means that your content should be interesting and valuable to your audience, and help them connect with each other. 
  6. Provide value to all parties included in this social exchange: this means that your content should not only be valuable to you, but also to your audience. 

Now that we’ve gone over what content is and how to create a content strategy, let’s talk about the applications.

7 Applications That Will Make Your Content Creation Process Faster.

1. Etsy – This popular platform is full of designers who offer ready-to-plug templates. For example, if you are marketing your lashes business, finding Instagram templates for lashes studios will help you speed up the process. 

2. Canva – This online design platform offers a wide variety of easy-to-use tools for creating visuals. Canva pro features are affordable and will allow you to create your brand assets, save templates, create folders, and much more! Your ultimate goal is to create high-quality content without spending too much time.

3. Jasper – This AI-powered tool can help pump out captions for your content. AI content is here to stay! 

Try Jasper for free using our affiliate link.

4. – This is a platform where you can find freelancers.  You can get a full month’s worth of content with captions and graphics from this freelancing platform. Expect to pay between $200 and $250 for 20 posts.

5. Google Search Console – This free tool from Google can help you research and optimize your content for better visibility. Knowing what content has attracted traffic to your website will help you refine your content.

6. Loom – This screen recording tool can be helpful for creating quick how-to videos or other types of content. The best part? It will generate a translation so you can turn audio into text easily.

7. Monday – This project management tool has templates where you can create your social media calendar with a few clicks. Again, the goal is to save time! 

Get access to a full year of content here! 

By utilizing these tools, you can help make sure that your content is seen by your audience and that it packs a punch.

Building A Brand Community | MFG

The Greatness Blog

Building A Brand Community | MFG

If you’re looking to grow foot traffic to your retail store or service-based business, implementing location-based marketing will help.



Building a community around your brand can be really important for a number of reasons.

First of all, it can help you to build loyalty and encourage repeat customers. When people feel like they belong to a community, they’re more likely to stick with your brand instead of trying out competitors.

Secondly, a community can act as a powerful marketing tool. People are more likely to buy from brands that they feel connected to, and they’re also more likely to recommend products to their friends and family.

Finally, building a community can help you to gather feedback and learn from your customers. You can use this feedback to improve your products and services, making your brand even stronger.

So there’s no doubt that building a community is important for brands.

The question is, how do you go about doing it?

We are going to discuss all about these things in this detailed article. So let us begin!

Importance of Community Building for Brands

Community building is a key player in understanding and running business-related tasks efficiently. The community of a brand is a direct measure of its popularity and needs in a particular region in most cases. For example, established brands like Nike, Addidas, and Puma all have extensive communities. 
  1. Community building helps transfer the power of their brand into the hands of the people rather than focusing on traditional advertising only.
  2. It focuses on changing the focus from transactions to storytelling to create a more personal bond.
  3. The trend helps with authenticating information from brands which is highly popular in today’s Gen Z.

Community Building and Brand Visibility

There are several reasons why building a strong community is a must for better brand visibility. Some of these reasons include that people do not rely on traditional adverts nowadays. Instead, online reviews, first-hand experiences, and customer-generated content all play a vital role in creating and maintaining a brand’s image. Let us discuss some examples of these online communities for better understanding. 

Following are some benefits that these community-building tactics and increased foot traffic can help you reap:

  1. Gain access to customers
  2. Get to know customers better
  3. Create better experiences
  4. Influence brand conversations
  5. Impact user-generated content
  6. Affordable and less costly market research
  7. Improve awareness and sentiments about your brand, and display it as more than a brand.
  8. Get rich insights using simple and effective matters.
  9. Co-create with customers and improve services, processes, and products.
  10. Reduce support and marketing costs.
  11. Improve customer participation in your brand

Examples of Community Building and Brand Visibility

Following are some examples where brands improved their visibility, recognition, and existence using community building methods.

LEGO Ideas

LEGO ideas are an optimal example of a well-branded company. It has over 1.8 million users who stay connected online for their love towards LEGO products. They have increased their members to an additional half a million since March of last year. However, the community first began with adult customers found in the industry.
However, the group now welcomes everyone regardless of their age. However, you need parental permission and love for LEGO products to become a part of the brand community.
LEGO Ideas has taken the idea of a community much further and is now using a different approach. They encourage members to discuss new additions or changes in existing products to help the brand grow.
There are three main sections on the site that the users can choose from. These include the following:
  1. Activities: are fun exercises for members to enhance their creative skills. 
  2. Contests: compete with other LEGO for rare items and prizes 
  3. Product Ideas: Users become LEGO Fan Designers by submitting their ideas and plans to the brand.

Beauty Insider Community (Sephora)

Sephora is a dedicated space for makeup enthusiasts and people who wish to make a difference in the industry. People can come together, post their concerns, questions and take photos of things they like for learning and growth. 
Even though it might seem very small, the Sephora group has hugely impacted the industry. It has also helped brands and makeup companies adopt the feedback from the customers for better products and necessary changes. People are also using the platform to test out new looks and experiment with what is available.
The best part is that you do not have to be a makeup expert to join it. Instead, it is more of a learning opportunity for everyone. 

How can you start a brand community for your business?

Creating a brand community can be a great way to build loyalty and create advocates for your business. But how do you get started?

The first step is to identify where your potential customers are congregating online. This could be a specific social media platform, an online forum, or even a blog or website.

Once you’ve found your audience, start engaging with them. Comment on their posts, answer their questions, and share their content.
You should also create your own content that is relevant to your brand and share it with the community.
As you build relationships with members of the community, you’ll start to establish yourself as a trusted authority on your brand.
And as the community grows, you’ll have a built-in group of loyal customers and promoters.

Community and Foot Traffic Trends to Follow 

We understand that community building and improving foot traffic is a long process and requires time. However, there are some trends that we recommend exploring in 2022!

Talk to Your Audience Like They Are Your Friend

Try to answer your audience’s problems like they are your own, and the community will start prioritizing you.

Don’t Sell Products but Value

Try to share valuable suggestions and advice instead of selling your products and boosting your business. 

Encourage Your Team Members To Be Social

Hold social events and interactive opportunities for community members.

Add Entertainment And Humor

Ensure you entertain your audience with good humor and entertainment suggestions.

Use Short Videos

We suggest adding brand-related short videos for more interaction with users.

Leverage Real-Time Social Media

You can use real-time Instagram and Facebook options to market your products and create better communities for users. 

Join Virtual Groups: Facebook And Linkedin

Creating and joining virtual groups on Facebook and Linkedin can help get a better view of the audience’s wants.

Be Sure That Your Website Reflects Your Values 

Try to make your site content as relatable and valuable as possible. Always design your about us page most interestingly.

Be Consistent

Do not rush things and give the community to adapt to new changes you make for growth.


Do not shy away from other brands or users that wish to work with you. It will be an additional marketing section for your business too.

Bottom Line

Foot traffic and community building go hand in hand to a great extent. Improving your community can help you reap better benefits for your other projects in the future. It may take some time, but following an honest/transparent attitude, providing engagement with values and sentiment, staying active through the community pages, are all simple yet effective tools for better foot traffic and community building.

Tiktok Marketing Trends | MFG

The Greatness Blog

Tiktok Marketing Trends | MFG

TikTok is a social media platform that presents 15-60 second short videos. Learn all about its marketing trends in this detailed article.

Tik Tok: The Revolution in Social Media Marketing


TikTok has recently grown into one of the most successful social media platforms for users worldwide. But, many people do not understand why this is the case? Let us talk about TikTok marketing and why it matters for companies looking for social media marketing trends.

TikTok has had over 1 billion users ever since its launch back in 2016. What’s more interesting is that TikTok claims that it has over another billion active users on the platform. This is an extraordinary number, and the kind of exposure creators can get is quite promising. Many people think getting into the platform is difficult, but that is not the case.

Many people wish to become a part of TikTok because they understand what it means to have huge exposure to their marketing tactics. TikTok is large enough to have an audience right away. This makes it the perfect time for TikTok marketing trends ad adoption. We suggest you stop waiting because the time is now. You can use the platform to understand why it is here to stay.

Why is TikTok different than any other social media?


People are also talking about how TikTok is different from other mainstream social media platforms that you will come across. Following are some of the pointers that make it unique compared to other social media sources you can find:

  1. Increased creative opportunities
  2. Exposure to audience
  3. Content creation ease and options
  4. Different from the rest
  5. Does not have an age boundary

Tik Tok and Creator Investment

TikTok is also focusing on improving things for content creators on the platform. This includes everything from setting a budget to adding easier follower gaining options on the platform. We will add some examples and explain how TikTok is focusing on empowering its content creators.
A great example of this act is The Reeses Guy, where TikTok invested a lot of money to help him create more content. The profile owner had a unique style, entertained audiences, and loved trying new things to keep things interactive.
Similarly, TikTok has other plentiful options too. For instance, a brand can tap into highly creative user-generated content! A good example is Oreo’s official TikTok Account. He currently has 55.3K Followers and stands as one of the fastest-growing profiles on TikTok.

Understanding the Tik Tok Audience

Users need to understand the TikTok audience to be successful on the platform. Here’s a full breakdown of the user and their stats on TikTok:
  1. 25% of TikTok’s active user accounts in the U.S. are people aged 10-19.
  2. 22.4% of TikTok’s active user accounts in the U.S. are 20-29.
  3. 21.7% of TikTok’s active user accounts in the U.S. are 30-39.
  4. 20.3% of TikTok’s active user accounts in the U.S. are 40-49.
  5. 11% of TikTok’s active user accounts in the U.S. are 50+.
  6. 53% of TikTok users in the USA are between ages 30 and over.
However, this application is no longer for children either, as you will find leading brands competing for exposure on TikTok.

Marketing Trends on Tik Tok 

While Tik Tok offers plenty of content marketing strategies and options, it also becomes difficult for most businesses to stay ahead of the competition. While no one can say what kind of content usually becomes viral,  some indicators can be helpful.
These indicators represent what makes good content on Tik Tok. You can also think of it as a formula to create content that most audience groups will like. Incorporating these elements into your Tik Tok content will help you have better online reach and visibility. Some of these include:

Trendy Audio 

The biggest reason for Tik Tok videos to get viral is over their track. While these tracks have no particular genre; they can help you viral your content and increase your profile marketing. Some popular tracks on Tik Tok include Stay- by Justin Bieber. Similarly, Ameno (commonly known as the Dorime track) is another popular option for humorous Tik Tok videos. 
There are other songs and track collections for dancing videos and similar entertainment content. Therefore, picking the right track for your Tik Tok videos can help you maximize your response and followers on your account. Notice that these tracks won’t get viral immediately, but they may happen to you if you are lucky enough.

Seamless Transitions

Transition videos are another popular Tik Tok content option that most creators like. These transitions include everything from Turn on the T.V., Turn off the T.V., Slip, Scroll, Horizon, Vertical, Rotate, Circle, etc. These seamless transitions are relatively difficult to make but look visually appealing. 
Additionally, it is important to note that these transitions should have some interesting changes, rather than just scenery changes. Coupling these kinds of videos will a beat-drop track also works well.

Vulnerable Stories

While social media accounts focus on making creators’ lives look perfect and awe-filled, showing vulnerable stories is another popular mode of videos on the platform. People love to see short videos of people who have gone through trauma or pain in the past. This can include anyone from celebrities to non-specialists. 
Most people show great support for these videos because they have an empathetic theme. The most common examples are abuse stories, theft, heartbreaks, etc. People are also doing glow-up videos after a tragic event to show that life goes on and things get better over time.

Behind the Scenes

Audiences love taking a dip into the content-making process. For this, they love seeing bloopers and additional behind the scene footage. These kinds of videos are very simple to make, as it just consists of the video-making processes. A good place to start for videos like these is the @SmilesquadComedyChannel, known for its short skits.

A Day in Your Life

A big portion of the Tiktok videos also consists of the “A day in your life” theme, which revolves around experiencing a famous content creator’s life from their POV. This usually includes their schedule, diet, daily activities, likes, dislikes, etc. 
Celeb fans love this kind of content as it lets them have a closer look at their favorite creator’s personal life. You may also see these kinds of content creators doing something good to send a social message and give back to the community at the same time. 
However, we suggest that you create this kind of content only when you have many followers or have something special to share.

Bottom Line

The content marketing trends on Tik Tok also keep changing like other social media platforms. However, basic steps like choosing the right track, targeting your audience correctly, adding behind-the-scenes footage, and adding vulnerable content will help you improve your Tik Tok followers.
It is alright if you do not get the response you desire right away because it takes time for these things to happen. If you need more tips, suggestions, and advice for your Tik Tok account marketing, feel free to contact us.

When paying it forward goes right! – Spectrum Reach Exclusive

Spectrum Reach | Pay it Forward | Marketing for Greatness

The Greatness Blog

When paying it forward goes right! – Spectrum Reach Exclusive

Spectrum Reach, Charter Communications’ advertising sales unit, has launched a national campaign committing $50 million in media, resources, and creative services to help businesses reach and engage multicultural audiences. Marketing For Greatness was selected as the official partner of the “Pay it Forward” program and we are proud to announce the lucky winners!
Spectrum Reach | Pay it Forward | Marketing for Greatness

If you’re looking for a great place to start a business, you can’t go wrong with Austin. The city has a thriving startup scene, and it just got a little bit more supportive. Spectrum Reach, Charter Communications’ advertising sales unit, has launched a national campaign committing $50 million in media, resources, and creative services to help businesses reach and engage multicultural audiences. Marketing For Greatness was selected as the official partner of the “Pay it Forward” program and we are proud to announce the lucky winners! 


To learn more about the Pay it Forward Campaign click here


Austin Professionals & Entrepreneurs Applied To Win $15,000 in Marketing Grants


As the leader of the Austin Professionals & Entrepreneurs Network – Austin’s fastest growing happy hour for business owners- I was thrilled to share this opportunity and make a bigger impact in our community. I know that givers gain and nothing fuels me more than seeing hard-working business owners getting a bit of help to promote their business. Plus, who doesn’t love a generous marketing grant?


Spectrum Reach


Our members are amazing and I feel grateful to be able to connect them with resources that will help them grow their businesses. 


How To Win Spectrum’s Pay It Forward Marketing Grant


When it comes to making a difference in the community, small businesses are the unsung heroes. They are the backbone of the local economy, providing much-needed goods and services while also supporting the community through their involvement. However, they often don’t have the same platform as larger businesses and organizations, making it difficult for their voices to be heard.


This initiative was created with small business owners in mind. 


It provides them with an opportunity to amplify their voices and share their stories. The grant application had questions about their impact, such as how their business would benefit from this program and any examples of community involvement. Winners were selected based on their story and mission; not on their size.


Who Won Spectrum’s Pay It Forward Award This Year?


As the saying goes, everything is bigger in Texas. And that was certainly the case when Spectrum held its latest round of grant giveaways. We had expected to award a single $15,000 grant to one business in the state. But when the dust settled, we were surprised to find that there were multiple award winners! The winners were:


Austin Breast Imaging– recipient of a $15K advertising grant!


Austin Breast Imaging is a breast-health facility in Austin. They give patients peace of mind with dedicated breast radiologists, state-of-the-art technology, and a peaceful spa-like environment to create a less stressful experience. Their sole focus is the breast health of their community!


Spectrum Reach - Pay it forward


Crescent House – recipient of a $15K advertising grant!


Crescent House is a locally owned and operated furniture store that offers quality pieces for every home.  From the moment you walk into their location, you will see and feel the difference. They believe in upcycling, reusing, and repurposing as much as possible. as well as supporting USA-based furniture artisans. Crescent House is an active member of our community and giving back is important to them as a company. As a company, they support several local charities and organizations. 


Bright SpOT Pediatric Therapy – recipient of a $15K advertising grant!


Bright SpOT Pediatric Therapy is a mobile outpatient pediatric therapy practice. It’s mission is to provide occupational and speech therapy services to children from 0-21 years of age. They love making connections with people and proudly serve children within their community!


Spectrum Reach - Pay it forward


Vincent’s On The Lake– recipient of a $15K advertising grant!


Vincent’s On The Lake is a waterfront restaurant, bar, and live music venue, located at the beautiful Emerald Point Marina. They love to bring joy to their local community by hosting events and providing entertainment!


Spectrum Reach - Pay it forward


EP Concrete & Construction – recipient of a $15K advertising grant!


EP Concrete & Construction is a locally owned and operated company that offers a one stop shop for all your commercial and residential concrete needs. Their driving force is customer satisfaction and they are dedicated to giving back to their local community.


Spectrum Reach - Pay it forward


Taylored Eye Photography– recipient of a $10K advertising grant!


Taylored Eye Photography is a locally owned and individually run photography studio, specializing in weddings, engagements, and family portraits. They believe in giving back to their community by offering photoshoots for local organizations such as the Austin Lions Club. They love to help families in the community create memories while showing off their true selves!


Spectrum Reach - Pay it forward


Texas Garage Gym Builders– recipient of a $10K advertising grant!


Texas Garage Gym Builders is a locally-owned fitness outfitter, specializing in residential, commercial, and outdoor gyms in Texas. They sell equipment and design, install, and transform spaces into the health and fitness havens at their clients’ homes or offices. They are passionate about the community and strive to help improve their client’s quality of life!


Spectrum Reach - Pay it forward


Ethereal Gift Collective – recipient of a $10K advertising grant!


Ethereal Gift Collective is a female-led collective made up of 16 local makers, located near the Arboretum. They hold workshops, new mother support in the form of Doula partnerships, art and jewelry classes, candle-making classes, and more. They hold clothing swaps to assist with upcycling and saving money within the community. They LOVE to make a difference in the community in any way they can!


Spectrum Reach - Pay it forward


VETTED Kitchens– recipient of a $10K advertising grant!


VETTED Kitchens is a catering company specializing in custom menus for any occasion. They help with local faith-based communities, veteran service organizations, and they provide food and quality hospitality to corporate events. VETTED Kitchens believes in building local communities by bringing resources and families together through collaboration, as well as, working to inspire and create fellowship within their community.


Spectrum Reach - Pay it forward


Fall in line Construction– recipient of a $10K advertising grant!


Fall in line Construction is a veteran-owned business, specializing in roofing. They believe in supporting veteran-owned companies,  conducting highway cleanups, offering veteran discounts, and offering resources to those in need. They love to serve their clients personally and pride themselves in quality over quantity.


We can’t wait to see what they do with their new commercials! Thanks to Spectrum, the saying “Everything’s bigger in Texas” has never been more true!


Celebrating The Winners


The Pay it Forward campaign ended with a big celebration where business owners came together for a happy hour and were able to celebrate the winners.

Each business will get a free commercial, three months of air time, access to marketing experts, and exclusive resources from Spectrum Reach.


About Marketing For Greatness | MFG-SEO Agency


We believe that the landscape of online marketing has changed tremendously after the pandemic. Businesses need to find out-of-the-box ways to reach potential buyers. Winning customers is not too much about winning their money; but winning their loyalty. Consumers want to support -not just a product- but a purpose-driven cause. Businesses should humanize their brands and lead with stories that can make them relatable. We encourage all business owners to level up, both, digital and local footprint.


Marketing For Greatness | MFG-SEO Agency


Let’s Get You Connected


Find our Austin Networking Group on Facebook. Click here.

If you are looking to hire a great marketing agency in Austin, let’s chat!

The LinkedIn Marketing Trends You Need To Know Today

The Greatness Blog

The LinkedIn Marketing Trends You Need To Know Today

Brands are prioritizing LinkedIn more than ever. As Facebook (now Meta) rolled up their announcements for their main social media channels: Facebook, Instagram, Whatsapp, users felt overwhelmed by the rapid changes. …

LinkedIn is a platform that focuses more on the professional industry. While most social media sites focus on personal communication and causal interactions, LinkedIn highlights various businesses’ professional opportunities and learning aspects. 

The target audience of LinkedIn is completely different. You will find two primary groups of audiences on the site. One is the hustlers, who started operating in the professional world and are looking for growth opportunities. The second group consists of successful content creators looking for new talents and individuals to become a part of their business. 

The site is currently very popular, with over 800 million users globally. It started operating as early as 2002 and quickly became one of the most in-demand sites for professionals. Most people looking for professional openings, connections, and interactions look towards LinkedIn to provide the exposure they need to grow. 

Linkedin’s Environment