The Greatness Blog

How Much Does It Cost To Hire An Instagram Manager?

This article is a comprehensive look at the services of an Instagram manager, what they entail and how much you might expect to pay.

You’re a small business owner and you want to hire someone to help you with your Instagram account. But how much does it cost to hire an Instagram manager?

The short answer is that it depends on the services you need and the experience of the person you’re hiring.

Instagram Management Services in Austin: Job Description

A social media manager is responsible for creating and executing a social media strategy in order to grow the online presence of a business or brand.

Duties Of A Social Media Manager May Include:

  1. Creating and posting content on behalf of the business or brand
  2. Monitoring and responding to comments and messages
  3. Analyzing analytics to gauge the reach and effectiveness of posts
  4. Generating new ideas for content and strategies
  5. Collaborating with other team members, such as designers and marketers.

The Skills Needed To Be A Social Media Manager Include:

  1. Excellent written and verbal communication skills
  2. Strong organizational skills
  3. The ability to multitask
  4. Creativity
  5. A deep understanding of social media platforms and their algorithms
  6. Basic graphic design skills
  7. Basic SEO knowledge.

Is It Worth Hiring A Social Media Manager Just For Instagram?

Should you hire them for all the social media channels? Which one is the best?

This question comes very frequently, especially when you’re preparing a new marketing plan and want to make sure you’re staying on top of your game. And if you haven’t refreshed your marketing plan and want to know the top marketing strategies, consider reading this

If you’re a small business owner with a limited budget, you may want to consider hiring a social media manager just for Instagram. This will allow you to focus your resources on one platform, and you’ll be able to work with someone who is an expert on Instagram.

If you’re a larger business with a bigger budget, you may want to consider hiring a social media manager for all of your social media channels. This will give you a cohesive social media strategy across all platforms and allow you to take advantage of the different strengths of each platform.

The best way to decide is to sit down and assess your goals. Do you want to grow your audience or do you want to simply keep your presence active? Do you want to generate website traffic from Instagram? What about leads and sales? The more specific you are about your goals, the better.

What Does Instagram Management Include?

A typical Instagram management contract includes:

  1. Content strategy
  2. Content creation
  3. Content writing
  4. Account monitoring
  5. Technical support to troubleshoot your account

And depending on the expertise of the Instagram Manager, they might be able to offer you other advanced Instagram Marketing Services such as:

  1. Instagram Ads
  2. Instagram search engine optimization (SEO)
  3. Keyword optimization
  4. Analytics
  5. Tracking
  6. Advanced Reporting
  7. Trends

But it’s important to remember that a lot of what goes into running a successful Instagram account is not included in a typical management contract.

What’s Not Included In Typical Instagram Management Services?

Some of the things that are not typically included in an Instagram management contract are:

  1. Professional photography
  2. Multi-format posting
  3. Website management
  4. Advertising
  5. Outreach
  6. Community building
  7. Community management.

These services can be extremely valuable for growing your business, but they come at an additional cost.

What About Social Media Branding?

Your Instagram Manager isn’t expected to develop your brand. You can’t hire a plumber and ask them to paint your counters! 

While some Instagram Management packages offer some branding and style, the scope of what they offer is limited. However, they might offer social media branding services. 

Social media branding is the process of creating a unique and consistent identity for your business or brand across all social media platforms. This includes everything from your profile picture and cover photo to the tone and voice you use in your posts and it’s normally done during the first month of starting your Instagram Marketing Services.

Creating a strong social media brand is important because it helps you stand out from the crowd and makes you more recognizable to your target audience. It also makes it easier for people to connect with you and builds trust.

Keep in mind that a social media manager is not a branding expert or a graphic designer. They will be able to do basic design, but you should not expect them to be an expert designer. If you need both branding and social media management services, hiring a digital marketing agency will be your best option, since you will have all the services done by one team.

The Rise Of Content Creation Services

For businesses that have an in-house social media marketing team, outsourcing the content creation makes sense. 

A content creator is a professional who creates content for social media, websites, and other online platforms. This can include everything from blog posts and articles to videos and graphics.

Content creators are important because they help you create valuable content that will attract and engage your target audience. Without high-quality content, your social media presence will suffer.

There are a lot of different types of content creators, and the type you need will depend on your business goals and the platforms you’re using. For example, if you’re focused on Instagram, you’ll need someone who is good at creating visuals. And now that the platform is preferring short videos, you might want to consider content creation services. 

Why Get Content Creation Services Instead of Full Instagram Management Services?

Any successful social media presence these days requires engaging content. This is especially true on a visual platform like Instagram. Static images just don’t cut it anymore- users want to see innovation and creativity. That’s where content creation services come in. When you work with a content creation team, you’ll get high-quality, engaging content that is planned and strategized specifically for your brand. This will help you to attract new followers and keep your existing ones engaged. Additionally, it can be much easier to scale your content production when you have a team working on it, rather than trying to do everything yourself. So if you’re looking to take your Instagram presence to the next level, content creation services are the way to go.

Our content creation services package includes:

  1. Content planning
  2. Graphic design
  3. Reels planning 
  4. Account analysis
  5. Reporting

You’ll get your Instagram Content Plan with captions and images ready to post. 

How Much Is Social Media Management Per Month?

According to the freelancer platform Upwork, the following are rates that other freelancers are charging clients for social media content management: Entry Level (social media posting, virtual assistant duties): $15-$50/hr. Intermediate (social media posting, content creation, and community management): $50-$100/hr. Expert (content marketing, blogging, and SEO skills): $125- $225/hr.

Another factor to consider is that the average total compensation for a Social Media Manager in the US is about $75,000 per year. This represents roughly $7,000 per month (with employment tax). Just for one employee.

Hiring A Marketing Agency Makes Total Sense

  1. You’ll save money in payroll
  2. The agency will take care of giving you the right account manager
  3. You will be able to receive a plethora of digital marketing services beyond social media
  4. No headaches of managing staff
  5. No more missing opportunities, due to not having time!

Hiring someone to help you with your Instagram account is an important decision, but it doesn’t have to be a difficult one. By taking the time to find the right person for the job and being clear about your needs, you can ensure that your Instagram account is in good hands.

Instagram Marketing Services in Austin

If you’re ready to take your Instagram account to the next level, let’s chat. 

We are a full-service Instagram agency in Austin that can help you with all of your Instagram needs, from content creation to community management, branding, website, SEO & Adwords. 

We’ll work with you to create a custom plan that fits your budget and your business goals. 

Contact us today to learn more!