The Greatness Blog

What’s the Best Way to Market a Small Business in 2023

Marketing your business correctly is essential to its success. Read about the best ways to market your business in 2023.

As we move into 2023, it’s time to start thinking about how to market your small business most effectively. While there are many different marketing channels you can use to reach your target audience, some are more effective than others.

Here are our top recommendations for digital marketing activities that will help you grow your business fast.


How Will Small Businesses Grow In 2023?


In 2023, the big thing for small businesses will be content marketing SEO to boost traffic on their websites. Paid advertising is getting challenging, as users are on multiple platforms and it’s hard to attribute the ROI from paid efforts. By focusing on creating engaging content that is optimized for search engines, small businesses can attract more organic traffic and get ahead of their competitors. Additionally, content marketing can help to build brand awareness and create loyalty among customers. With so many benefits, it’s no wonder that content marketing SEO is predicted to be one of the biggest trends for small businesses in 2023.

When it comes to online marketing, we’re recommending 3 essential best practices: 1) content marketing and SEO 2) email marketing and 3) social media. These are essential in order to effectively market your business online and connect with your target audience. Building brand authority means creating high-quality, informative articles that position you as an expert in your field. Email marketing helps you to stay in touch with your customers and build relationships with them. Social media is a great way to connect with potential and current customers and promote your brand. 

Wondering why these three areas make the essential aspects of your business’s marketing plan?  Here are the stats:


Vital Statistics That Small Business Owners Need To Know.

  1. According to 92 percent of entrepreneurs, a website is one of the most successful digital marketing tactics.
  2. Within 24 hours, 75 percent of local mobile searches result in visits to offline stores.
  3. Long-term spending by customers who interact with a company on social media might increase by up to 40 percent.
  4. Email is the most popular marketing technique for small firms, with a 54 percent usage rate.
  5. The typical ROI for email marketing is 122 percent.

The stats show the significance of incorporating comprehensive and advanced digital marketing strategies to boost your newly established or existing venture.  

Let’s delve into details to take a closer look at these digital marketing strategies.


Digital Marketing Strategies 2023 #1:  Content 

Marketing SEO


In this day and age, it’s not enough to have a website- you need to have a website that people can find. This is where SEO comes in. Search Engine Optimization is the practice of making sure your website comes up as the number one result for relevant searches. However, simply stuffing your website with keywords is not enough. You also need interesting and engaging content, or no one will bother to visit your site. This is where content marketing comes in. Content marketing is a strategy for creating and distributing content that is relevant to your target audience. 


Content Marketing Tips to Grow a Business:


1. Segmentation


If you’re like most businesses, you probably want to reach as many people as possible with your marketing efforts. After all, more customers means more sales and more growth, right? Well, not necessarily. In fact, one of the most common mistakes businesses make is failing to segment their audience. Your audience isn’t everyone – it’s specific groups of people with specific needs and interests. Trying to appeal to everyone will just result in a generic, uninteresting message that doesn’t resonate with anyone.

Instead of trying to be everything to everyone, focus your content marketing efforts on specific segments of your audience. This will allow you to create targeted, relevant content that resonates with each group. As a result, you’ll be more likely to generate leads and convert them into customers.


2. Create Content Considering Micro Niches


As any marketer knows, casting a wide net is not always the most effective way to attract customers. Sometimes, it is more effective to focus on a smaller, more specific group of people. This is known as a micro niche. By definition, a micro niche is a subset of a larger market niche that has already been segmented. 

For example, if you are selling bicycles, your micro niche might be children’s bicycles. The advantage of targeting a micro niche is that you can pre-qualify your potential customers and buyers in the initial phase of the marketing funnel. This saves you time and energy in the long run because you are not wasting your resources trying to reach people who are not interested in what you have to offer. To determine your micro niche, start by creating a buyer’s persona. This will help you to summarize the target audience’s demographics, needs, and wants. Once you have a clear picture of who your ideal customer is, you can start creating content that appeals to them directly. By considering micro niches, you can make your marketing more effective and save yourself time and money in the long run.


3. Mobile Design: A Website Is Not Enough Anymore 


A responsive website provides a better user experience overall, especially for mobile and tablet visitors.  Since designing for mobile is the most challenging, it is typically done for that platform first; after those issues are resolved, designing for the desktop is considerably easier.

A mobile-responsive strategy focuses on adaptive design to ensure that content looks beautiful regardless of the device used to view it. 


4.  Customer Experience 


Over the past few years, customer expectations have steadily increased. With the rise of online shopping, customers have come to expect a certain level of convenience and accessibility. And rightly so – why should they have to settle for anything less? With so many options available at their fingertips, why would they put up with poor customer service or a lack of transparency? 

COVID-19 has only served to heighten these expectations. With in-person shopping coming to a complete halt, customers were left with no choice but to turn to online options. And while in-person shopping has resumed, the pandemic has forced many businesses to reevaluate their approach to customer experience. In order to stay competitive, it’s more important than ever for businesses to take a customer-centered approach. 

What does that mean, exactly? It means putting the needs of your customers first, constantly striving to exceed their expectations, and always being transparent. It’s about building trust and creating loyalty – something that will be invaluable as we continue to navigate these uncertain times.

If you want your marketing to really hit the mark, take a customer-centered approach. Instead of creating content to promote your business, do it the other way around. Start by identifying what your customers need and want, and then create content that meets those needs. Not only will this make your marketing more effective, but it will also foster a stronger sense of loyalty and trust between you and your customers. And at the end of the day, isn’t that what marketing is all about?


5- Ai Technology Is Here To Stay


In the future years, artificial intelligence will completely dominate digital marketing.  You might be surprised to learn that AI can assess customer behavior in addition to search patterns by using information from multiple social media platforms.

Wait. Does this mean that a machine can actually write your articles and captions for your social media posts? Yes.


The following are the AI apps that our digital marketing agency is actively using:

  1. AI Content Writing-A program that employs artificial intelligence to generate original, high-quality material from user-entertained keywords or phrases
  2. AI Image Design- Due to AI’s increased speed and efficiency, designers can produce designs more quickly and affordably.
  3. AI-Based Captions for Social Media- After understanding each image based on its various components, the AI-based Captioning tool produces captions or textual descriptions accessible by humans.
  4. AI-Based Ecommerce- By gathering information about your consumers, automating follow-up queries about abandoned carts, and more, AI can help establish a more effective sales process.
  5. Our digital marketing agency is already using AI-powered tools to be more efficient and cost-effective, and we’re seeing great results. So if you’re not already on board with AI, now is the time to get on board!

6- Establishing Clear KPIs for Your Content Marketing SEO Efforts


Before you start writing content for your website, it’s important to establish some clear KPIs (key performance indicators). These are the metrics that you’ll use to measure progress and performance toward your goals over time. We recommend setting up tracking plugins so you can attribute any changes in traffic or rankings to your content marketing efforts. Some common KPIs for content marketing include pageviews, unique visitors, bounce rate, time on site, and conversion rate. By monitoring these metrics, you’ll be able to see how your content is performing and make necessary adjustments to improve your results.

Marketing analytics can be a daunting task. There’s so much data out there, and it can be hard to know where to start. That’s where our Forensic Marketing Services come in. We’ll help you track down the data that matters, and then we’ll help you make sense of it all. We’ll show you what’s working, what’s not, and how you can improve your marketing strategy. With our help, you’ll be able to make smarter, more informed decisions about your marketing campaigns. So if you’re feeling lost in the world of marketing analytics, you’re at the right place today!


7- Measure Your Future Buyers Journey


Big data is great. It can tell you all sorts of things about your customers and their behavior. But if you want to create a truly effective marketing strategy, you need to go beyond the numbers. You need to understand the customer journey.

The customer journey is the path that your customers take from awareness to purchase. It includes all the touchpoints that they have with your brand, from first becoming aware of your product or service to making a final purchase.

Data can give you a lot of information about each individual touchpoint. But it can be difficult to see the big picture. That’s where expert analysis comes in. By understanding the customer journey, analysts can help you identify areas where you can improve your marketing strategy and drive more conversions.

If you want to create a successful marketing strategy, you need to start by measuring the customer journey. Only then can you get the insights you need to make informed decisions about your marketing efforts.


Use Google Analytics for Marketing. Here’s how:



Google Analytics is a powerful tool that can provide insights into how users are interacting with your website. However, it can be tricky to know which data is most important to look at. Here’s a breakdown of the most important data you can use to discover how users are navigating your site:

  1. Bounce rate: This measures the percentage of users who leave your site after viewing only one page. A high bounce rate can indicate that users are not finding what they’re looking for on your site.
  2. Time on site: This measures how long users are spending on your site. A low time on site can indicate that users are not engaged with your content.
  3. Pages per session: This measures how many pages users are viewing during each session. A low pages per session can indicate that users are not finding enough content of interest on your site.

By understanding these key metrics, you can get a better idea of how users are interacting with your website and make changes accordingly.


8- Optimize Your Website For Conversions 


When you’re running a business, it’s important to make sure that your website is optimized for conversions. This means making sure that your site is attractive to potential customers and easy to navigate. It also means ensuring that your site is keyword-rich and full of valuable content. By taking the time to optimize your website for conversions, you’ll be able to attract more organic traffic and generate more leads. And, in the end, that means more sales and more profits. So if you’re serious about growing your business, make sure that you take the time to optimize your website for conversions. It’s one of the best investments you can make.

You can collect the contact information of your prospects interested in goods and services using a lead capture form.  However, you should focus on making lead capture forms that can add to your marketing plan.  For instance, you can:

  1. Create quizzes to gather information to segment your consumer base for personalization.
  2. Make your lead-collecting forms interactive.
  3. Gamify your holiday advertising strategies.


Digital Marketing Strategies 2023 #2: Social Media Marketing


In 2023, social media marketing will continue to be an important part of any digital marketing strategy. Customers are increasingly spending time on social media platforms, and they are more likely to trust a brand that has a strong social media presence. A recent study found that 62% of customers are more likely to trust a brand if it is active on social media. Additionally, social media provides an opportunity to connect with customers on a personal level and build relationships. 

There’s just one issue: social media marketing can be time consuming. Creating one post can take up to 45 minutes and that’s not considering filming videos or editing.

In order to maximize the benefits of social media marketing, it is important to integrate it into your content promotion strategy holistically. 


Social Media Marketing Tips To Grow Your Business:


1- Branding


As a small business owner, you know that branding is important to help your business stand out from the competition. But did you know that your social media channels are also a great place to reinforce your brand? Make sure your profile photos and cover images reflect your company’s logo and colors, and that your content is consistent with your brand messaging. By takes these simple steps, you can ensure that your social media presence reinforces, rather than detracts from, your brand.


2- Humanize Your Brand


In today’s competitive marketplace, customers are looking for brands that they can connect with on a personal level. So make sure your social media content humanizes your brand by featuring photos and stories of your employees, customers, and company culture. This will help potential customers see that there’s a real team behind your business, and that you’re committed to delivering a great experience.


3- Use Targeted Content


Not all of your social media followers will be interested in every aspect of your business. That’s why it’s important to use targeted content to reach different segments of your audience. For example, if you sell both B2C and B2B products, you might create separate social media channels or target different types of content to each group. By using targeted content, you can ensure that you’re sharing the most relevant information with each segment of your audience, increasing the chances that they’ll engage with your brand.


4- Boost Your Engagement With Videos


Videos are a particularly effective format for social media marketing, since they’re easy to consume and share. But how do you get started with video marketing? Here are a few tips:

  1. Keep it short and sweet. People’s attention spans are shorter than ever, so it’s important to make your videos as concise as possible. Aim for under two minutes if possible.
  2. Make it visually appealing. Use high-quality visuals and engaging editing to keep viewers’ attention focused on your video.
  3. Use calls to action. Include calls to action throughout your video, so viewers know what they can do next (such as follow your brand on social media or visit your website).
  4. Promote across all channels. Once you’ve created your video, be sure to promote it on all of your social media channels for maximum reach.

By following these tips, you can create social media marketing videos that will help grow your business.


5- Monitor Your Progress


Once you’ve implemented these tips, it’s important to monitor your progress and adjust your strategy as needed. Look at metrics like follower growth rate, engagement rate, and click-through rate to get an idea of how well your content is performing. If you see a dip in any of these metrics, take a closer look at what might have caused it and make changes accordingly. By monitoring your progress and being willing to adapt as needed, you can ensure that your social media marketing strategy is always working to grow your business.

Pay attention to your users!  They know what they want!


Digital Marketing Strategies in 2023 #3: Email Marketing


Email marketing has been around for a while, but it’s still an effective tool for reaching customers. In 2023, email marketing will continue to be a key part of digital marketing strategies. Here are three reasons why:

  1. Email is personal. You can address your subscribers by name and build a relationship with them through your messages. This helps you stand out in the inbox and creates loyalty among your subscribers.
  2. Email is targeted. You can segment your list and send highly targeted messages to different groups of people. This allows you to tailor your message to each group and increases the likelihood that they’ll engage with your email.
  3. Email is profitable. Email marketing is one of the most cost-effective ways to reach your audience. It has a high ROI and can help you achieve your business goals while staying within your budget.

Email marketing is a powerful tool that should be part of every marketer’s toolkit.


Email Marketing Tips That Will Boost Your Business in 2023


Email marketing can be a great way to connect with your audience and promote your product or service – but only if it’s done right. Here are a few tips to help you get the most out of your email marketing campaign:


1- Segment Your Audience


Not everyone is interested in the same thing, so it’s important to segment your list so you can send more targeted, relevant emails. This will also help you avoid having your emails marked as spam.


2- Keep It Short, Sweet, and Relevant


No one wants to read a novel in their inbox, so make sure your emails are concise and to the point. And always make sure the content is relevant to your audience – otherwise, they’ll tune out pretty quickly.


3- Be Creative With Your Topics


If you’re constantly sending emails about the same thing, people are going to get bored pretty fast. Mix it up and keep things fresh by coming up with new and interesting topics for your emails.


4- Set Expectations From The Start


Let your subscribers know how often you’re going to be sending emails – once a week, once a month, etc. That way they won’t be caught off guard when they start getting more frequent messages from you.


5- Incorporate Email And Social Media 


Take advantage of both platforms by promoting your email campaign on social media and including social media buttons in your emails. This will help encourage people to use both channels and gets more eyes on your marketing efforts.

Now that you’ve gotten the best tips to boost your business in 2023, it’s time to talk about execution. How do we get there?

Outsourcing your marketing vs in-house marketing? What’s the best option?


There are pros and cons to both outsourcing and in-house marketing. 

In-house marketing may be a better option if you have the budget to hire multiple people to handle different aspects of marketing such as content, web design, social media, and email. This way, you can be sure that everyone is on the same page and working towards the same goals. 

However, outsourcing may be a better option if you don’t have the budget to hire multiple people or if you’re not sure how to get started with marketing. Outsourcing allows you to tap into a wealth of experience and expertise that you may not have in-house. It can also be more cost-effective than hiring multiple people, since you’ll only be paying for the services you need. 

Ultimately, the best option for your business will depends on your specific needs and resources.


So, Where Should You Start Your Marketing Plan For 2023? 


Marketing is a lot like baking a cake; you need to have all the right ingredients in order to create a delicious and successful final product. And just like with baking, the quality of your marketing efforts will only be as good as the quality of your strategy. That’s why it’s so important to have a well-oiled marketing strategy in place before you start implementing any tactics. By taking the time to plan and map out your goals, target audience, and key channels, you’ll set yourself up for success in the coming year. So, what are you waiting for? Get started on your marketing strategy for 2023 today!