The 4 Most Underrated Social Media Strategies and Tools (All Free!)

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Someone from my audience recently asked me a great question:

“How can I maximize my social media accounts?”

It made me think about where most people fail at taking advantage of all the free tools at their fingertips.

With that in mind, I have compiled a list of the 4 most underrated, underused, and FREE social media strategies and tools.

4 Free Social Media Tools and Strategies You’re Forgetting to Use

Sometimes, the best tools for social media are the ones right under your nose. Have you forgotten about any of these amazing features?

1. Direct Messages (DMs)

Social media is great for making new connections, and yet, people still choose to connect solely with people they have met in person.

Hello!? Grow your network online!

Facebook gives you the opportunity to make thousands of friends. Meanwhile, the average user has less than 500.

To find more connections, learn how to approach people via direct message without spamming them. Don’t be afraid to network, either. Ask them to go grab a coffee – you never know what might come out of it.

2. Facebook Albums

What’s another major tool people forget about on social media?


Facebook, in particular, gives you the option to categorize your pictures and create albums. Look at how Weight Watchers uses Albums to feature their members in the Member Spotlight.

That’s brilliant!

And free!

social media strategies, social media, social media tools,

3. Profile Pictures

Your profile picture is your first impression on social media.

That’s powerful!

Luckily, you can jazz up your picture to make it more memorable and get people interested in checking out your profile.

For instance, try adding a description (tag line) to your profile picture. I also recommend Photofeeler for real feedback and data about your images, which you can use to choose the best one.

4. The Community Around You

Social media brings people together. It’s great to create, collaborate, and engage in conversations.

It’s also a learning tool!

If more people used it for positivity, we could reduce depression and anxiety associated with social media.

To use your social media community to your advantage, try to engage more. Leave thoughtful comments on posts, join live feeds and chats, and share content.

Spread positivity and it will come back to you!

Want More Tips to Maximize Your Social Media Accounts?

Social media can seem intimidating, but it doesn’t have to be.

You don’t have to rely on hacks or secrets to get the most out of Facebook, Twitter, or Instagram. Remember to use the tools at your fingertips to engage with your community.

I share many more tips and tricks in my free ebook, The 6 Golden Rules of Social Media. Download it today!

Marketing For Greatness- Jessica Campos, Forensic Marketing