The Greatness Blog

A Social Media Planner for Life Coaches

Steal our social media marketing process so you can start attracting clients for your life coaching business.

It’s hard to know where to start when it comes to social media marketing.

You could spend hours reading blog posts and watching tutorials, or you could simply get a social media marketing plan for life coaches that considers the needs of your practice.

And that’s what this article is all about. You’re about to get a well-oiled social media marketing process that will end with the struggle of how to grow your coaching business using social media.

Let’s roll!


There’s one thing that separates a life coaching business from other businesses: your clients won’t hire you unless they can trust you. 

They don’t buy from you because you are the cheapest. Hence the reason why promotions are not really effective for life coaching businesses. 

You want people to hire you because you are the best and you can help them solve a problem.

For this reason, when we outline content for a life coach, we need to consider their future buyers and their journey first.


Since your clients need to like you, trust you, and believe in you, before they even consider working with you, your social media content needs to have a balance between those goals.

Your account should have a variation of:

  1. Content that resonates with your audience at a personal level.
  2. Content that builds your trust.
  3. Content that builds your authority.

Our process to create a social media calendar for life coaches:


Step 1: Channel audit. We start by analyzing which channel is performing best by checking the website analytics. Why this step matters? Because our goal with social media marketing isn’t about getting likes. We measure success based on conversions. We identify which topics are driving users to the site, so we can capture leads and initiate the sales process.

We’re finding that Facebook and Instagram are still at the top of the platforms for life coaches. We recommend to use both channels. 

Is it good to post to Facebook and Instagram at the same time?

The short answer: no. It’s important to understand that your users are in both platforms, but they use them for different reasons. We recommend to combine Instagram and Facebook strategically.

Instead of repeating the same post on Instagram and Facebook, for example, you can share a clickable article on Facebook, then, since Instagram posts cannot be clicked, you will share that article in Stories. Simultaneously, you can post a Reels with a recap of the article and share the it in stories, with a link to a freebie. Notice how just one topic is giving you a chance to create multiple posts in multiple formats.

Pro tip: always pick the shortest journey. For example: sharing a video, then asking them to click so you can grab their email will be better than sharing a video, inviting them to a Facebook Group, and expecting the group to help you generate leads and sales.  Pick the shortest route!

Step 2: Campaigns. Once we define the topics, we then create our editorial calendar considering campaigns. Seasonality plays a big role here. Let’s say that you want to help women who are going through life transitions. If the holidays are approaching, create content that considers their struggles during that season.

Step 3: Create long-form content. We love using social media to identify conversations. Then we create long-form articles using SEO tools that give us content ideas that are relevant to the topics. Having a well-oiled content writing system is key. 

In our social media marketing agency, our life coaching clients get 4 articles per month, plus 15 posts for their social media. This allows us to build a fresh calendar each month, so they never run out of content.

A typical monthly social media calendar for a life coach has:

  1. 4 long-form articles (turned into posts and Reels)
  2. 2-3 days to observe based on the campaigns
  3. 2-3 testimonials 
  4. 2-3 promotions

Step 4: Editorial calendar. If you haven’t built a social media calendar, having a done-for-you social media planner will help you tremendously. Here’s our social media planner. If you have a chance, watch this video series where I show you how to use the planner. It’s available in Amazon, by the way! 

You should be able to build your editorial calendar in about 2 hours. If you want to learn practical tips to save time, I cover it all in Social Greatness- a FREE series where you’ll get a year of content, written for you.  This social media tool will save you dozens of hours!

Step 5: Social media graphics order. Your main role in your marketing is to build your network. You’re not a graphic designer. Therefore, delegating this process is crucial to take your business to the next level. I could make graphics; but I won’t. Since you will be ordering graphics after having your editorial calendar ready, your process will flow effortlessly.

Your social media graphic order should look like this:

  1. Inspiration: add a link to a style you likes
  2. Text to include: clearly write what the text will say
  3. Sizes: ask for the graphic in multiple sizes so you can use it for your feed and stories


Step 6: Create captions for your social media posts. Once your graphics are ready, it’s time to write captions. If you love creative writing, great! But if you want to save some time and test Ai, we recommend using Jarvis (a software that writes professional content for you). It has saved us hundreds of hours! Click here to check them out.

In our social media marketing agency, one account is managed by 3 marketers. This allows us to deliver high-quality social media content. 

Step 7: Scheduling. Once the graphics and captions are ready, the next step is scheduling. Use a scheduling platform instead of posting manually. Facebook has enhanced their scheduling platform and it’s free! Use it!

  1. Be sure to schedule content in multiple formats: posts, videos, and stories.
  2. You can add polls and stickers to your stories to generate more engagements.
  3. Use hashtags that are relevant to the content you are talking about.

Do scheduled posts get less views?


You might be wondering if scheduling posts get less views than manual posts. This is a myth. Scheduled posts have the same chance to gain reach and engagement than manual posts. 


Should I hire a social media marketing agency?


The short answer is NO.

As a life coach, you need more than a social media marketing agency. You need to grow your online presence, build authority, create content to monetize it, and attract clients. And all of this, while serving your clients. That’s a lot!

Your best hire will be a digital marketing team of experts that can be efficient and give your business what it needs so you can take it to the next level ASAP.

And if that team has a one-stop-shop where you can also create and produce content, even better! For those of you in Austin, Texas, MFG Agency is that one-stop-shop. We offer packages for life coaches, content creators, brands, and e-commerce businesses. Click here to chat about your business.


Since we’re talking about how to market your life coaching business in social media, we need to consider advertising.

Advertising and marketing are often misunderstood. Advertising is all about direct response. Content marketing, on the other hand, is about engaging with the future buyer and use a seductive method to drive them closer to your brand. You won’t pitch your services before you’re further engaged with the user and know that they are interested in what you have to offer.

But let’s be totally candid: self promotion is totally accepted.

I know that sometimes it’s not easy to “brag” about yourself.

But… if you don’t share how amazing you are, who will?

Get on the spotlight as much as possible! Don’t be shy.

  1. Get featured in publications
  2. Get interviewed
  3. Win an award
  4. Join a conference
  5. Play team with other industry leaders
  6. Join networking associations so you can expand your sphere of influence

Pro tip: Use your offline marketing to create content for your online marketing.

Your users are watching you. They want to see that “you are the real deal”.  And this is the kind of influence that will inspire them to work with you.


Coaches grow by growing their reputation. Your reputation, meaning reviews, is currency these days.

Take some time to ask your amazing clients to leave you a review on Google, Facebook, and LinkedIn. Then, use those reviews to create content and share it on Instagram. Not only you will gain followers but you will be able to turn them into clients.

Again, just because you don’t have a fancy social media presence today doesn’t mean you can’t change it. And the best part, you can do it today.

Bottom Line

Follow the tips mentioned above to get your life coaching business going. Focus on being genuine and organic on avoiding roadblocks in your coaching journey. Becoming successful in this field is not an overnight thing. It requires patience, passion, and perseverance. Keep on trying, and after some time, you will have more customers than you could possibly handle.

Who is Jessica Campos

My short bio: ⁣⁣⁣
Jessica Campos, JD, BBA⁣⁣⁣
Forensic Digital Marketing Mentor & MFG Agency Founder with over 15 years of experience. I found my way to escape from my law firm to start my beach life, over a decade ago. I’m a living testimonial that you can truly live from your mastery and talents and work from anywhere in the world while having a life. I have 4 children, a loving husband, and 2 amazing dogs. The word busy is not included in my vocabulary 😁I replaced it with “I am intentionally living a purpose-driven life and business.