With a significant hold on popular culture, TikTok is no longer an adolescent dance app. The popularity of the video-sharing site, which celebrities, Millennials, Gen Xers, and major corporations endorse, is astounding. 

In just five years, TikTok has amassed an estimated 1 billion active users, rivaling some of the biggest names in social media. The post includes useful information about using TikTok and its capabilities, so you can determine why the app is so well-liked.

What Is TikTok & How Did it Get Started?

TikTok is a social media site where users can make, share, and find brief videos. The software gives content creators a platform to express themselves through lip-syncing, dancing, comedy, and singing. It also lets users make movies and share them with their social networks.

You might think that TikTok is just for people who want to dance, but that’s not the case at all! 

The Algorithm

Which content will show up on your For You page is determined by the TikTok algorithm, which is a recommendation system that doesn’t need you to follow or befriend anyone. In my opinion, this is what makes TikTok unique. 

Instead of having a newsfeed, TikTok has the FYP. On their For You page, no two users will watch identical videos, and the videos you see may change according to viewers’ choices and emotional conditions.

Besides the FYP, TikTok has the Discover page. This will appear by tapping the magnifying glass at the bottom of the screen. Users can navigate the Discover page and check the app’s hot videos. You’ll find some of the most recent trends on TikTok right here. “Example” videos are the initial group of videos to appear under a hashtag.

The Engagement

TikTok offers various tools for engagement, such as like, share, comment and follow options. Moreover, users can favorite the videos they like, share them, and even create content side-by-side (using the Duet feature) or grab a piece of the video (using the Stitch) feature. 

Since users don’t need to be your friend or even follow you to find your content in their FYP, you’ll notice that engagement on TikTok is much higher than on other social media platforms.

How to Get More Views on TikTok

On TikTok, views are the name of the game. The time has come for you to increase your app’s visibility if you are new to this app. But it will require more than just capitalizing on the newest fads or hoping one of your videos miraculously becomes popular. You can take these steps to increase TikTok views:

1. Use the hashtag to reach the right people
2. Keep content short and engaging
3. Add trending sounds
4. Reach out to the specific audience
5. Try a how-to video
6. Collaborate with influencers
7. Identify the right time to post a content

Why Your Business Should Leverage TikTok Marketing

The beauty of the TikTok algorithm as a platform for people to create and express themselves, especially entertainingly, is that engagement promotes high-quality content that connects with viewers and doesn’t care how many followers you have.

Benefits of TikTok & Businesses

TikTok, in contrast to other significant social networking sites like Facebook, Instagram, and LinkedIn, allows users to produce 15, 60, and most recently, up to 3-minute videos, allowing users and businesses to create content catered to a range of demographics.

TikTok is special because it focuses on sharing relatable, interesting, and authentic bite-sized videos where users can add commentary and distinctive overlays to current popular music. Additionally, it can instantly interact with other social networking platforms, facilitating the sharing of material.

This alone creates an entire level of connection with the audience your company is trying to reach.

TikTok Marketing Benefit #1: Increase Brand Awareness

‘I don’t need another social networking platform,’ you might be thinking. Depending on your industry, target market, and specialty, this might sound true, but remember that it might be a long-term investment worth making for your brand.

Many businesses have found success on TikTok simply by providing access to an audience that other platforms don’t have because of the increased creativity and exposure it affords.

TikTok Marketing Benefit #2: Build Community

With an engaging and active community on TikTok, you can build a positive reputation, increase brand awareness, and achieve business growth. A community of audiences with the same interest gives a better understanding of their customers’ persona. Marketing teams can identify customers’ behavior and make crucial decisions. Moreover, you can address customer complaints, nurture advocates, and gather product feedback.

TikTok Marketing Benefit #3: Sell Products and Services

The main purpose of the social networking app TikTok is to make quick videos. It can be utilized as a marketing tactic because it makes it simple for customers to interact with brands. It is simple to post information, gain followers, and make money by leveraging your link in BIO.

The use of hashtagging, commenting, liking, and sharing features aids in brand promotion, much like any other social media platform. And there is absolutely no expense involved!

How to Use TikTok Analytics for Business

You can track viewers, followers, and other significant data to check insights about your account’s performance with the TikTok Analytics tool. You can better understand your content by seeing the precise amount of followers you have on TikTok and detailed information about the demographics of your audience. By doing so, you can make sure that your content speaks to the intended audience and encourage the growth of your following.

To use this function, you must upgrade your account to a TikTok Pro account. By doing this, you can create a profile for yourself as a creative or a business for free. Once your profile is set up for it, checking your TikTok analytics is simple.

Understanding the Value of Your TikTok Marketing 

In a way, TikTok and TikTok for Business resemble the Wild West of social media. Since it is such a new medium, nobody knows how to use it effectively.

However, it also means that your company has many fantastic opportunities to set the bar high. If you make a breakthrough, you can end up creating brand-new paradigms for content and advertising.

Overall, there is no substitute for getting your hands dirty and experimenting with TikTok marketing. If you haven’t already, download the app, watch a few videos, and determine whether it works for your company’s marketing plan.

If you are considering using TikTok marketing for business, consider consulting experts. At MFG, we help businesses to promote their brand with TikTok marketing. Want to learn more? Let’s schedule a call.