Spectrum Reach Boosted Multicultural Small Business Owners In ATX With Close To $200,000 In Marketing Grants
If you need another reason why Austin is the best city for startups and small business owners, keep reading!
Spectrum Reach, Charter Communications advertising sales unit, launched a national campaign committing $50 million in media, resources and creative services to help businesses reach and engage multicultural audiences.
The “Pay it Forward” program was promoted through a selective group of influencers in Austin, who could bring together multicultural small and medium-sized business owners.
As a Puerto Rican living in Austin, anything that allows me to help multicultural business owners lives close to my heart. As soon as Spectrum Reach asked me if I could be one of their brand ambassadors for their Pay It Forward program, I said yes.
See original announcement: Jessica Campos – brand ambassador for Spectrum Reach.
Austin Professionals & Entrepreneurs Applied To Win $15,000 In Marketing Grants
I might be biased, but I think that one of the native communities where startups and entrepreneurs can get connected with local resources to grow their business is a Facebook Group called Austin Networking – Professionals & Entrepreneurs (“ATXPEN”). It’s a group I started back in 2017 and now has over 7,000 members.
The Pay it Forward campaign was very well received. We promoted it several times, to make sure everyone had the chance to win. Since it was a multicultural effort, I wanted to make sure that everyone was represented.
Announcing The Winners Was The Best Part
The wait had everyone anxious! Since it was a national campaign, we needed to wait until other markets closed their campaign. But it was totally worth the wait.
They say that everything is big in Texas, and this honored that proverbial phrase. Spectrum came back with even better news! Three lucky business owners received a $15,000 marketing grant, and close to 35 small and mid- sized business owners received $8,000 and $6,000 each.
Celebrating The Winners
The Pay it Forward campaign ended with a big celebration where business owners came for a happy hour and were able to celebrate the winners.
Congratulations to Hill Country Floors, Cakes Rock, and Arise Family & Injury Chiropractic!
Each business will get a free commercial, two months of air time, access to marketing experts, and exclusive resources from Spectrum Reach.
Marketing for Greatness also extended a marketing consulting package so they can maximize this opportunity and amplify their brand.
Marketing For Greatness Boosts Business Owners Using Creative Influencer Marketing Campaigns
As a digital marketing agency, we believe that the landscape of online marketing has changed tremendously after the pandemic.
- Businesses need to find out-of-the-box ways to reach potential buyers.
- Winning customers is not too much about winning their money; but winning their loyalty.
- Consumers want to support -not just a product- but a purpose-driven cause. Businesses should humanize their brands and lead with stories that can make them relatable.
We encourage all business owners to level up, both, digital and local footprint.