Social Media Marketing Plan For Life Coaches
It’s hard to know where to start when it comes to social media marketing.
You could spend hours reading blog posts and watching tutorials, or you could simply get a social media marketing plan for life coaches that considers the needs of your practice.
And that’s what this article is all about. You’re about to get a well-oiled social media marketing plan that will end with the struggle of what to post on social media to grow your coaching business accounts.
Let’s roll!
How do I market my coaching business on social media?
There’s one thing that separates a life coaching business from other businesses: your clients won’t hire you unless they can trust you. They don’t buy from you because you are the cheapest. Hence the reason why promotions are not really effective for life coaching businesses. You want people to hire you because you are the best and you can help them solve a problem.
For this reason, when we outline content for a life coach, we need to consider first their future buyers and their journey.
What should a life coach post on social media?
Our process to find content for social media for life coaches:
1. Figure out which social media platform(s) your target audience is using the most. If your website has traffic, check your analytics and find out where are they coming from the most. We’re finding that Facebook and Instagram are still at the top of the platforms for life coaches. For example, you can use Instagram Reels to drive new people to your channel, then, via Instagram Stories, offer them to download a guide, so you can follow up with them via email.
Pro tip: always pick the shortest journey. For example: sharing a video, then asking them to click so you can grab their email versus sharing a video, inviting them to a Facebook Group, and expecting the group to help you generate leads and sales. Pick the shortest route!
2. Research. Once we define our journey to connect with the ideal client, we research for topics so we can see how the audience has responded. In that way, we don’t need to invent the wheel. Seasonality plays a big role here. Let’s say that you want to help women who are going through life transitions. If the holidays are approaching, create content that considers their struggles during that season.
3. Create long-form content. We love using social media to identify conversations. Then we create long-form articles using SEO tools that give us content ideas that are relevant to the topics. Having a well-oiled content writing system is key. In our social media marketing agency, our life coaching clients get 4 articles per month, plus 15 posts for their social media. This allows us to build a fresh calendar each month, so they never run out of content.
4. Build your editorial calendar. If you haven’t built a social media calendar, having a done-for-you social media planner will help you tremendously. Here’s our social media planner.
If you have a chance, watch this video series where I discuss the process to building a monthly calendar for your social media.
I have a 3-step process that simplifies your content creation process. I cover it all in Social Greatness- a FREE series where you’ll get a year of content, written for you. This social media tool will save you dozens of hours!
5. Ordering graphics. Your main role in your marketing is to build your network. You’re not a graphic designer. Therefore, delegating this process is crucial to take your business to the next level. I could make graphics; but I won’t. Since you will be ordering graphics after having your editorial calendar ready, your process will flow effortlessly.
Your social media graphic order should look like this:
- Inspiration: add a link to a style you likes
- Text to include: clearly write what the text will say
- Sizes: ask for the graphic in multiple sizes so you can use it for your feed and stories
6. Writing captions for your social media posts. Once your graphics are ready, it’s time to write captions. But, you won’t write them! For this phase, you can use AI to get social media captions. We’ve been using Jarvis (a software that writes professional content for you) and it has saved us hundreds of hours! Click here to check them out.
7. Use a scheduling platform. Facebook has enhanced their scheduling platform and it’s free! Use it!
Should I hire a social media marketing agency?
The short answer is NO.
As a life coach, you need more than a social media marketing agency. You need to grow your online presence, build authority, create content to monetize it, and attract clients. And all of this, while serving your clients. That’s a lot!
Your best hire will be a digital marketing team of experts that can be efficient and give your business what it needs so you can take it to the next level ASAP.
And if that team has a one-stop-shop where you can also create and produce content, even better! For those of you in Austin, Texas, MFG Agency is that one-stop-shop. We offer packages for life coaches, content creators, brands, and e-commerce businesses. Click here to chat about your business.
How do I advertise myself as a life coach?
I know that sometimes it’s not easy to “brag” about yourself.
But… if you don’t share how amazing you are, who will?
Pay attention to conversations and find opportunities to get featured.
Get on the spotlight as much as possible!
- Get featured in publications
- Get interviewed
- Win an award
- Join a conference
- Play team with other industry leaders
- Join networking associations so you can expand your sphere of influence
Pro tip: Use your offline marketing to create content for your online marketing.
Your users are watching you. They want to see that “you are the real deal”. And this is the kind of influence that will inspire them to work with you.
How do coaches grow on Instagram?
Coaches grow by growing their reputation. Your reputation, meaning reviews, is currency these days.
Take some time to ask your amazing clients to leave you a review on Google, Facebook, and LinkedIn. Then, use those reviews to create content and share it on Instagram. Not only you will gain followers but you will be able to turn them into clients.
Again, just because you don’t have a fancy social media presence today doesn’t mean you can’t change it. And the best part, you can do it today.
Bottom Line
Follow the tips mentioned above to get your life coaching business going. Focus on being genuine and organic on avoiding roadblocks in your coaching journey. Becoming successful in this field is not an overnight thing. It requires patience, passion, and perseverance. Keep on trying, and after some time, you will have more customers than you could possibly handle.
Who is Jessica Campos
My short bio:
Jessica Campos, JD, BBA
Forensic Digital Marketing Mentor & MFG Agency Founder with over 15 years of experience. I found my way to escape from my law firm to start my beach life, over a decade ago. I’m a living testimonial that you can truly live from your mastery and talents and work from anywhere in the world while having a life. I have 4 children, a loving husband, and 2 amazing dogs. The word busy is not included in my vocabulary 😁I replaced it with “I am intentionally living a purpose-driven life and business.
