How To Create Content For Social Media: 12 Months Of Social Media Content Written For You

Ever wished there was a practical way to generate content for your social media without spending a lot of time or hiring a content writer? 

Or even better … ever wondered how to get social commerce done successfully?

In this article you’ll learn a simple template to prepare your content strategy, along with a done-for-you tool that will help you getting a year of content done by simply copy and paste!

Let’s roll.

Social Media Marketing During The COVID-19 Pandemic

The COVID-19 pandemic is unleashing a new era of change for businesses. 

With more people working remotely, users are spending more time on social media. A report from shows that US adult social network users will spend 7 more minutes per day on social networks than in 2019.  Time spent on mobile messaging among US adults will grow by 4 minutes in 2020, to 24 minutes per day.

Not only we’ve seen an increase in social media usage; but also an increase in e-commerce transactions from social media. 

If you think about this, it makes sense. Retail stores have been forced to offer curbside and take their orders online. For small business owners, jumping into e-commerce can be as simple as adding a shop on Instagram or Facebook, instead of developing a full e-commerce website, which can be a big investment.

Social commerce is becoming a thing.

The surge of social commerce in 2021

Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years.

North American e-commerce agency Absolunet has identified the following key stats:

  1. 87% of e-commerce shoppers believe social media helps them make a shopping decision.
  2. 1 in 4 business owners are selling through Facebook.
  3. 40% of merchants use social media to generate sales.
  4. 30% of consumers say they would make purchases directly through social media platforms.

These numbers will continue to go up in 2021. 

In March, Instagram launched a new e-commerce checkout feature to tackle the on-going challenge of delivering an end-to-end in-app e-commerce experience for users. Instagram Checkout allows Instagram users to complete product purchases without ever having to leave the app, and in the process save purchasing information for future payments.

If you sell products online, configuring your Instagram | Facebook shopping carts could bring you more revenue. 

Once you install your e-commerce features, a great content marketing strategy will take care of the rest.

The 3 E’s Of A Social Media Content Strategy Template

Posting social media content should not be random. You should have a goal and a content marketing calendar to implement your strategy. 

Dream teams have a content marketing strategist on board. A content strategist is responsible for identifying those business interests that can be satisfied through content. They design a plan for developing and distributing such content. Their ultimate goal is to generate conversions from their content marketing efforts.

If you’re in charge of doing your marketing, this strategy template will be a great asset to your business.

Where to start your content marketing plan?

A winning content marketing plan should be able to build a connection that feels “human” to your users. For this reason, the best way to “humanize” your marketing is by thinking of your users as ONE HUMAN at a time.

Start with one “persona” in mind.  

If possible, define that persona with as many details as possible. 

Feel free to give it a name! Then, use this strategy framework to plan your social media posts.


The first E is emotion. 

  1. What do you want your “persona” to feel, the very first 3 seconds of finding your profile?
  2. Which emotions do you think will move them to get curious about you?
  3. What about their purchasing process? How do you think they will feel when they find that you have an offer for them? 
  4. A pro tip: use the psychology of colors to plan and create visuals for your social media.


The second E is education.

  1. What do you want your “persona” to know about you and your brand, the very first 3 seconds of finding your profile?
  2. Which questions do you think you could answer for them? 
  3. What challenges do they face and how do they solve it? Why is your solution better?
  4. A pro tip: education is not about revealing strategies. It’s about igniting their curiosity to explore how you can help them.


The third E is empowerment.

  1. Can your PERSONA contact you or your brand easily? 
  2. Testimonials are the best sales force. What kind of testimonials will empower your “persona” to work with you?
  3. What challenges do they face and how do they solve it? Why is your solution better?
  4. A pro tip: think about possible objections that your “persona” might have and create videos answering each objection. Mixing photos and videos will add variety to your social media channels, increasing retention and conversions.




Now that you have my template to create your content strategy framework, your next step is to create the content. 

My 3-Step System To Create Social Media Content

After sharing daily content on social media, via multiple platforms, and managing a team of social media managers, I’ve narrowed this process to 3 simple steps.

Step 1: Generating content ideas using your bank of content

Having a bank of content will significantly speed your process! I have a full year of content for you, written in a strategic way, so you can connect with new users, educate them about your offers, and create promotions that drive sales.

My handbook 156 Captions That Convert will be your bank of content (download it free here).

It has 52 weeks with 3 strategic posts, written for you, with the strategy explained so you can customize it by just adding your voice. See week 51, for example.

Step 2: Writing content and planning the format using a 4×3 grid

A 4×3 matrix or grid is a concept that will help you come up with a sequence that your users can follow. 

Think of your social media channels as if you were a Netflix show. Each episode has a recap of what happened before, then the episode, and ends with a teaser. This is how you keep coming back for more.

Be like Netflix! Program your content in a way that your users can follow your message.

This 4×3 matrix is a tool included in Social Greatness Bundle (free download).

Step 3: Generate the visuals and scheduling

There are plenty of apps and websites to create graphics and schedule your content. We recommend using Facebook Creator Studio for scheduling and (pro) for graphics.

Spoiler Alert: The Social Greatness bundle has a video where I’m explaining how to use Facebook Creator Studio to schedule your Facebook & Instagram content.

Block time to work on this step without distractions, so you can get this done quickly.

To avoid overwhelm, don’t do all the steps at once. Here’s an example of a schedule:

Last Friday of each month: Step 1.

First Monday of each month: Step 2.

First Friday of each month: Step 3. 

FREE BUNDLE! 12 Months Of Social Media Content Planned & Written For You: Book + Video Series

Social Greatness is a bundle of my handbook 156 Captions That Convert, which will be your bank of ideas. 

Download it for free, along with amazing tools from my Social Media Factory, and a video series of 6 parts covering the content creation process, step by step. 

You will get ready to copy content, as covered on my best-selling internet marketing book, Your Social Visibility Blueprint.

Even if you’re just starting your business, you’ll be able to generate content like a pro. I’ll guide you to create a month of content, step by step.

Click here to access Social Greatness- Free!

Turn your social media marketing into a money-making channel without burning 100’s of hours by learning my content marketing system with Social Greatness.

Not sure if this will be worth your time? Take a look at the overview video.