Instagram’s New Feature Can Give Your Business A Boost
Instagram Guides is a new feature that looks very promising for business accounts, especially if your main source to attract leads and sales is through educational content.
Instagram might just be your must-have social channel in 2021. And even if you haven’t ever done an Instagram Story for business, it’s not late to give the Gram some love.
Especially now that you’ll have a brand-new feed where you can turn your content into digital assets that will turn your Instagram followers into clients … or even better, if your followers can become your best students!
Think about this, for just a second… Don’t we want great students for our courses?
I can already see you, reading this, saying “Yes, please! I don’t just want clients who buy my courses and never use them”.
Think about having the option to create Pinterest boards, on Instagram. This new Instagram format will give you the chance to market tutorials, share tips, and enhance your content with powerful creative tools that will turn your Instagram feed into a virtual magazine.
As a content creator myself, I got very excited when I made my first Instagram Guide.
Personally, I’m thrilled with the Instagram 2021 updates we’ve seen so far. It’s a more robust platform, from the UX perspective. These updates are the first major redesign for 10 years.
UX experts are calling it a UI design overhaul. I’m personally pleased with what I’m seeing and can’t wait to see what’s coming up. But let’s not go there.
I know that time is essential and you’re up to getting tips to boost your amazing educational content, so let’s cut to the chase.
How To Get Started With Instagram Guides
The first step to use this new Instagram feature is to make sure your Instagram app is allowing you to use it. Sometimes this can be tricky, as Instagram doesn’t always rolls updates to everybody.
How do you know if your Instagram profile has the Guides feature?
Open your Instagram app, go to the bottom right, and tap on your pretty picture. This will take you to the the new Instagram home page.
If you’re wondering “where is my Instagram home page?”… The best way to remember is “the hamburger menu”… If you see three lines at the top right, you’re on your Instagram’s new home page. Side note here… I’m a leftie… so I always need to stop and make a mental map of where the right side is! So… if you’re leftie, you understand the struggle!
Once you find the most desired Instagram’s hamburger menu, tap there and you’ll see a drop down menu. Go to Create- Guide – You’ll see 3 options: Places, Products, and Posts! Convenient, right? The 3 P’s of Instagram Guides (you can learn it easier!).
How you can use Instagram Guides to get more engagement?
- Places – Select that location (or place) and upload up to five posts from the content related to that location.
- Products – The Products option lets you pull in Instagram posts related to a single product.
- Posts – If you want to share other people’s content to your Instagram guide.
Before you jump into all the features, Instagram Guides will only allow you to select content from feed posts — not Instagram Stories.
If any Instagram Reels or IGTV posts have been shared to the feed, those can be included in guides. If you want to repurpose content from your IGTV, for example, you can only “pin” them (I say “pin” them because it’s just like creating a Pinterest Board) if that IGTV is on your posts feed. You won’t be able to create a Guide going from IGTV to Guides.
No worries, I’m covering all of it here, step by step.
Just keep reading.
Once you create your first Guide, your profile will have the Guides icon, right after the IGTV icon.
When your users tap into your Guides, they will be able to see places that you’ve created using Guides.
How To Create a Places Guide on Instagram
Places Guide will be a tremendous opportunity for location-based businesses.
You will be able to leverage Instagram geotagging marketing with Instagram Guides.
If you’re a location-based business owner, using Places Guides will help you reach people who are searching for your services.
If you’re a content creator, this update is allowing you to “pin” a post that you’ve tagged by using the location feature using the Places Guide Placement.
The more content you share via Places Guide, the more chances you’ll get to reach more people; especially if you pick a highly-populated location.
This next part is important!
Instagram is marketing for you!
Instagram is going to pull up all public content tagged with that location, not simply your content at that location. If you run a local business with a physical location (like a restaurant or retail store), this could be a great way to highlight user-generated content (UGC) on Instagram that showcases your business location.
While this update is being done, you won’t see your Guides on Explore page.
But we know that Instagram SEO is getting more features and are expecting to see more improvements this year.
How To Create a Products Guide on Instagram
The Products option lets you pull in Instagram posts related to a single product. After you select Products as the guide type, you then have to choose from an Instagram Shop.
The shops of accounts you follow will populate first and you can scroll through those or search for a specific account’s shop.
You’ll be able to create a Guide from products you can search or wish lists you’ve saved.
If you want to work, hand by hand with an Instagram expert, I’m doing a new Instagram Training. 100% virtual. This might be great if you want, not just to learn, but incorporate this into your Instagram Marketing 2021 plan.
Instagram Products Guides and E-Commerce
E-commerce business owners! This one’s for you!
You can boost your shop using Product Guides. Take advantage as much as you can! And if you don’t have a shop installed, this Instagram Guide to installing your Shop will be helpful.
I highly recommend having a Instagram Shop.
Users are able to purchase from you, by simply taking a screenshot of your product.
Yeah… phones are very smart!
This is just like taking a picture of a QR code! But instead of a QR code, your products will have a recognizable link.
Note that this feature is available from some shopping carts like LiketoKnow.it.
How To Create a Posts Guide on Instagram
As soon as I saw this feature, I thought about using it to feature freebies, highlight your accolades, pin your best performing content, run a giveaway, highlight educational content, step-by-step tutorials … and many other ideas!
Consider watching: Instagram Trends To Watch In 2021 (click to open a new tab and save it for later).
A Guide will allow you to add multiple posts, as long as they have been shared to your main feed.
You can mix carousel posts with single photos, and even sprinkle some Reels to create a Guide!
You’ll be able to upload a customized cover image for your Guide, create headlines, and a brief description. Most Instagram posts are formatted to a 1:1 square format but the guide cover is a 3:4 portrait size that crops your image accordingly.
If you’re an SEO lover like we are, this is heaven! Headlines and meta descriptions!
If you want to share other people’s content to your Instagram guide, you’ll have to save their content first (using the bookmark icon to add them to your Instagram saved content).
You can choose up to 30 posts to share to a single guide.
If you want to rearrange or delete posts in your Instagram guide, tap on the three-dot icon in the upper-right corner of the individual guide post.
Choose Remove from Guide to remove that individual post. Or tap Reorder Posts to proceed to the next screen where you can drag and rearrange any of the posts into the order of your choice.
You may want to promote your new guide by sharing it to your Instagram Stories to let people know what’s in the guide and encourage them to check it out for tips, resources, information, details, and so on.
Instagram Upgrades Helps Businesses
Instagram’s new features will boost educational content.
This will attract users who want to discover, learn, get inspiration… Again… think of this as combining Instagram with Pinterest.
To learn more about my Instagram courses and coaching programs, click here.
Your turn now!
Have you created any Instagram guides yet?
Are you going to create your first Instagram Guides after reading this?
Please share your thoughts or tips in the comments below.