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The Trailblazing Journey of Julia McCoy, President of Content at Scale

The Greatness Blog

The Trailblazing Journey of Julia McCoy, President of Content at Scale

Prepare to be inspired by Julia’s story, as she discusses her experience as a business leader, the powerful impact of AI on the content marketing landscape, and the ways in which she has harnessed innovation and technology to drive success. We invite you to join us in uncovering the remarkable journey of Julia McCoy, a true champion in the world of digital marketing and AI-driven solutions.

Welcome to this special edition of our Champion Series, where we celebrate inspiring stories of exceptional individuals who have navigated the world of business and entrepreneurship with determination, creativity, and resilience. In this feature, we’re excited to introduce you to Julia McCoy, the President of Content at Scale – an AI-driven content marketing platform that’s revolutionizing the industry.

 

As a successful entrepreneur, bestselling author, and former owner of a 100-person writing agency, Julia has had an incredible journey. She has now taken the reins at Content at Scale, playing a pivotal role in the company’s exponential growth and embracing the world of AI with open arms. In this exclusive interview, Julia shares her insights on overcoming challenges, building a high-traffic website, and leveraging AI to revolutionize content marketing.

 

Prepare to be inspired by Julia’s story, as she discusses her experience as a business leader, the powerful impact of AI on the content marketing landscape, and the ways in which she has harnessed innovation and technology to drive success. We invite you to join us in uncovering the remarkable journey of Julia McCoy, a true champion in the world of digital marketing and AI-driven solutions. 😊 #champions

 

Julia Mccoy, President of Content at Scale

 

 

 

Can you tell us a little about your business and how you got started?

 
 

I’m the President of Content at Scale, the leading AI writer in SEO content marketing. I come from ten years of entrepreneurship, as an author of 9 bestselling books and the former owner of a 100-person writing agency. In January 2023, I accepted a role as VP of Marketing at Content at Scale after finding it a perfect fit for my skills, and realizing I needed to learn AI content and join an active role so I could continue to stay active as a practitioner, not just a coach (I coach/teach at Content Hacker.) I moved into President of Content at Scale on April 1 of 2023. It’s been a wild and exhilarating ride in a company that is literally one of the fastest-growing ones in its space. AI is exploding, and I’m here to fully adopt and be a part of the ride!

 

What have been some of the biggest challenges you’ve faced as a business owner and leader?

 
Coming into Content at Scale and immediately taking leadership and ownership of my job role, I realized how vital it was that we keep our innovative founder, Justin McGill, busy on the software side. For industry leaders especially, marketing must never come ahead of your products or services. You MUST stay in stride with developing a show-stopping product that truly solves customer needs. Our marketing goals are heavy on SEO and inbound, because we know the value this brings. Our big goal is to hit 100,000 unique visits a day with our website – we’re at 20,000/day, so we’re able to approach that number rapidly because of our accelerated content marketing and SEO campaign, fueled by our own AI writer. Typically, content creation is the biggest bottleneck to achieving high-traffic websites built through 100s of pieces of content. How do you hire the writer? Where do you find them? How do you train them? How do you keep them? …All of that is solved now, with AI.
 

How have you been able to overcome those challenges and continue to grow your business?

 
Since coming in, I’m delighted to say that Justin’s time is back to being 90% involved and focused on the product side – and we’re on track to launch new features and platform updates that will significantly increase the impact and results our AI writer has in terms of quality, research, and depth (which is the main reason I came onboard Content at Scale – the quality of the proprietary AI product that Justin built is truly incredible, it writes with better flow and intellect/research capabilities than I ever could!). And regarding our content and inbound marketing goals, we’re on track to publish 100 pieces/month, because we’re relying on our AI writer to produce the content. We’re able to reduce the cost and time that content marketing would normally take by about 10x, and publish 100 pieces/month with just two writers. It’s unbelievable to live in these times and have the opportunity to use AI to grow our marketing and traffic opportunities so rapidly.
 

What advice would you give to other business owners who are facing similar challenges?

 
Want to grow a high-traffic site? Your bottleneck WILL BE content creation… but you can remove that by switching to AI. I built a model I call AIO that shows how you can re-route your writers to be much more effective as content ‘optimizers’, using AI to save HOURS of time and write the baseline draft. Here’s a guide on the AIO model I built: https://contentatscale.ai/aio-model/.
 
 

Can you share a specific piece of data that you are proud of and why?

 
Our users produce 40 MILLION words per MONTH with our AI long-form writing software. They’re using our AI writer to build the crux of what their SEO campaigns need to succeed; to reach more visitors and leads and publish more value-based content, and grow their business revenue. I’m incredibly proud to lead marketing and innovative next steps for a company making this much of an imprint in content marketing. 
 

How have you leveraged the local community to support and grow your business? 

Jessica and Marketing for Greatness has been an incredible resource for me to continue to connect with local business owners, innovators, entrepreneurs, podcast hosts, you-name-it! Showing up to her events, attending her dinner parties, has been a big accelerator for not just my personal growth, but business contacts, too. I cannot recommend her networking events enough. Find yourself a networking queen and go attend all of the events!!!

 

In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

 
Combine your brick-and-mortar presence with a powerful online brand. Make your website the vehicle for your online sales, traffic, and revenue by hiring the best of the best to turn it into a real engine (don’t settle for a quick Wix website – hire Alex and Jessica at Marketing for Greatness, and turn it into a conversion-optimized, real vehicle for success!). The difference in NOT combining the two (for example, not investing in a great website that’s built to earn SEO traffic and revenue) – is you’ll miss out on a TON of revenue. With over 7 billion Google searches happening per day, you owe it to your customers to be online.
 
 

Finally, what does being a community champion mean to you?

 
Showing up and serving with an open, vulnerable heart for the people you can help. When you don’t show up with a true sense of care and love, being a champion is name-only without deep and genuine meaning. But when you show up fully capable of and ready to care for the people you serve (and that can be anyone: your kids, your family, clients, audience, local community members) – you are a true community champion. For example – through conversations that led to questions about what I do, where I was open to giving away my knowledge, I’ve ended up sharing many of my books and even frameworks and pathways to income with local schoolteachers, PTA moms looking for income, churchgoers, and many other people that were looking for real solutions to problems I knew how to solve. I believe that skilled entrepreneurs and executives are an incredible asset to their local community, if they show up prepared to be vulnerable and share their heart and skills with the community they’re in. We need more of them.
 
🥳 Julia is truly an inspiration for many! Congrats on your success!
 

About Content at Scale:

We’re the first-ever content marketing AI automation platform built to scale content marketing without losing quality. Our system researches topics before it writes. With over 40 million research-backed words produced per month by our users, our platform is BETTER than human writers.
 
Want to get featured in our Champion Series? Click here to learn more. 
 

About MFG-Agency:

 

MFG is a demand generation agency that specializes in identifying and creating growth opportunities for businesses. We understand that many companies engage in marketing efforts but often struggle to develop a solid marketing strategy and accurately measure the value of their campaigns. This can lead to disappointing ROI and dwindling motivation.

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