Reels is the future of video storytelling on Instagram. It already makes up 20% of the time spent on the platform. That means that if you’re not using Reels to tell your brand story, you’re missing out on a huge opportunity.
Absolutely yes. There are a few key reasons:
1- Reels are highly engaging, and users are much more likely to watch a Reel than any other type of content on Instagram.
2- They’re also fun and creative, which gives brands a chance to show off their personality. Plus, Reels are easy to make and don’t require a lot of time or resources.
3- When you share content using Reels, the algorithm pushes your content to users who are not following you, giving you the chance to gain followers.
4- Users engage more with Reels content because they are entertaining, digestible, and relatable.
Reels are a great way to grow followers because they’re highly engaging and the algorithm pushes your content to users who are not following you. When you use Reels the right way, you can increase your reach and get more people interested in your brand.
Pull your audience in and entertain them with content that appeals to their ears, eyes and hearts.
1. Design for sound on
Over 80% of Reels are viewed with sound.1 Music can be an effective audio strategy for captivating attention and creating connection, particularly when it complements the mood of your story (i.e. relaxing, inspiring, energizing, chill, dreamy).
2. Dazzle with visual effects
Adding effects are a great way to inject a little fun in your Reels and enhance the story — in fact, over 40% of Reels use effects.1 Try effects like green screen to help you layer first-person video commentary onto content.
3. Inspire an emotional response
Entertaining ads tend to elicit emotions like happiness, interest and curiousity. Consider sparking intrigue by taking an edutainment approach and teaching your audience something new or helping them learn more about something they already love.
Yes! You can now boost your Reels on Instagram to reach more people.
1. Go to your business profile and click on the Reels tab.
2. Find the Reel you want to boost and click the “Promote” button.
3. Choose your objective (reach, website clicks or conversions) and target audience.
4. Set your budget and duration, then click “Confirm.”
5. Your Reel will start promoting as an ad once it’s been reviewed and approved.
Keep in mind that you can’t boost Reels with:
– Camera filters
– Shared to Facebook
– Tappable elements
– Copyrighted music
If you’re having trouble boosting your Reel, keep reading! We have some solutions that can help you get approved.
Businesses can now boost their reels within the Instagram app to turn them into ads for the opportunity to reach new audiences and drive more engagement. Boosted Reels, summarized in the reel below, will appear in feed, Stories, the Reels tab and the explore page to help new customers find your brand.
To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format. At this time, Reels that use third party IP—such as copyrighted music, GIFs, interactive stickers or camera filters in a Reel—are ineligible for boosting, as well as reels shared to Facebook.
If you’re looking to boost your reach on Instagram, Reels Ads is a great way to do it. However, at this time, not every Reel can be boosted. Here’s a look at some of the most common problems and how to solve them.
If you’re getting this error, most likely, your video has a filter effect.
How to fix this problem? Assuming that you want to keep using the filter, you can download the Reel using a website like Snapinsta.app and upload it again. You can also edit your Reel before posting it using a video editing app like CapCut.
Reels are typically shared to Facebook, by default. If you are getting this error, you’ll need to publish your Reel again and remove the permission to share Reels to Facebook.
Provided that you are not violating any of the other prohibitions, your ad should be approved.
Gifs are not currently supported by Reels Ads. This means that if your Reel contains a Gif, it will not be able to be boosted.
To solve this problem, post your Reel without any Gifs or Stickers.
Tappable elements are not currently supported by Reels Ads. This means that if your Reel contains any tappable elements, such as links or call-to-actions, they will not be clickable when viewed on a boosted Reel.
If you have an original version of your video, simply upload it again but without any tappable element. Note that if you filmed your video directly on the app, you won’t be able to remove the element. So in this case, filming a new one will be the solution.
Copyrighted music is not currently supported by Reels Ads. This means that if your Reel contains any copyrighted music, it will not be able to be boosted.
To solve this problem, create a new video using original sound instead of a song.
By following these solutions, you should be able to boost your Reels without any issues. Remember to always check the requirements for Reels Ads before posting to make sure your content is eligible.
Boosting your Reels is a great way to increase your reach and get more eyes on your brand. So take advantage of this feature and start promoting your business today!
@jessicacamposofficial is an online marketing expert and founder of @marketingforgreatness. Our content marketing studio in Cedar Park, Texas offers SEO based content, branding, website, and social media solutions for brands ready to scale.