Struggling to find ways to more effectively or authentically market to your consumers? Feeling like social media brings more distractions than profits? You just landed to the right place!
Let us first define what is outreach marketing. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times it is used for more larger goals such as branding. If you want more traffic, more leads, more visibility, you will want to leverage an existing channel to build your audience faster.
While social media is an amazing tool, we believe that for 2017, companies will need a stronger plan to reach their audience.
The good news is that Facebook’s pixel, custom audiences, and lookalike audiences, are becoming more effective. Continue reading “How to use social media for outreach marketing”