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Your Business Will Not Grow Unless You Have A 21st Century Sales Process

“It is not the beauty of a building you should look at; its the construction of the foundation that will stand the test of time.” – David Allan Coe

Imagine that you are building a house, where would you go to have it built? Would you go and buy a piece of land and then head straight to Home Depot? Would you and your friends who have no background in carpentry or real estate development get down and dirty with hammers and nails? My guess is that you would likely go to a builder. One who can show to you different model homes and provide to you many specifications on master bathrooms and window bays. So why do we have so many business owners trying to create consistent sales on their own? B2B sales often means a complex sale. A complex sale is a process that demands a lot of time, deliverables, decision makers, and conflicting interests. Why is it so common for a business owner who has put so much time into building her product or service to feel the need to also be in charge of the sales department when they have no to little sales background? Continue reading “3 Steps To Build A 21st Century Sales Process”