The No-Brainer Content Planning Guide for Social Media: 5 Tips to Help You Execute
Time is essential and valuable.
Once it’s spent, it can’t ever be recovered.
Entrepreneurs and small business owners need to be efficient with time.
With four kids and plenty of hats to wear, I better be efficient.
When it comes to marketing, generating ideas usually isn’t the problem. The problem is in the execution – creating a plan and following through with it. According to Content Marketing Institute’s 2019 B2C report, commitment to their marketing plan is one of the most important success indicators for businesses.
Unfortunately, when you’re on the other side and find it hard to commit and execute, you might struggle with:
- Constantly feeling like something is missing
- Long days that are unproductive
- Multiple projects pending
You know that you need to build your social media following and engage with them. You know that you need to come up with content or else your audience won’t find any value from you, but who has time for all of that?
So, what are some solutions? How can you make content planning and execution easier?
I found my sweet spot on social media! That’s, essentially, a point where you connect with a real audience and communicate with them in such an authentic way that they want to work with you. Let’s talk about ways to find your social media sweet spot!
Pinky promisse: you will fall in love with social media again.
5 Solutions for When You’re Struggling with Content Planning
To execute a content plan, you need some basic techniques:
1. Block Time to Generate Content Ideas
It’s easier to generate content ideas if you regularly schedule brainstorming sessions (for example, once every two weeks, once a month, or once per quarter). That way, you’ll never run out.
How many ideas do you need? It depends on the stage of your business. It can be as little as 10 ideas. You just need enough to keep producing content consistently.
2. Identify Sources to Curate Content
Find go-to sources for content curation so you don’t start from zero. Write them down and refer to them when you need them.
3. Lead Your Content with Value
As the expert, your job is to educate your audience. With that in mind, sometimes the best content is just Q&A. Ask your audience what questions they have. Create a master list with those items, and use them to create content.
I’m sure you want to use your content to generate users, leads, and unique sales opportunities. Design your content marketing using The Ice Cream Cone Method.
4. Make Sure You Create Consumable Content
Don’t just create content – create consumable content. This means:
- It should be specific to the social media platform where it will be posted. Instagram, for example, is all visual.
- Use video to get better engagement.
- Create campaigns so you can program your content and be consistent. Some campaigns can be created from one simple idea:
5. Follow a Blueprint
Follow a simple blueprint while you build endurance and become consistent with your content and posting schedule. You will notice how you get better and better – it’s like going to the gym.
Here are some examples of social media blueprints to follow. A basic plan usually means committing to 10 updates a month:
Follow the framework and do as many rounds of this plan as possible.
Your Content Planning is in Place… Now What?
Now that you have this simple blueprint, the next step is understanding what content will you share for your audience. If you don’t have an audience yet, we need a plan that helps you attract real followers so you can create content for them. That’s the only way that content marketing will turn into real followers, leads, and profits.
I would like to give you a complimentary forensic marketing session where we can discuss your plan together.
Get your free forensic marketing session today and get clear on your next best moves for amazing marketing!