Harnessing the Power of Word of Mouth Marketing

Incorporating word of mouth marketing (WOMM) into social media is key for increasing leads by 50% or more.

In fact, studies show that 92% of people take family and friends’ recommendations and word-of-mouth over traditional marketing — that’s powerful!

So, how can you leverage this strategy for your brand? This article will give you some quick, useful ways to bolster your WOMM strategy right now.

Proven Marketing Strategies to Skyrocket Your Word of Mouth Marketing

There are multiple ways to activate inbound traffic, and each depends on the industry, revenue goals, target audience, and marketing budget.

However, WOMM is a crucial and dynamic tool all digital marketers should include in their overall marketing strategy. Here are a few ways to incorporate it into yours.

1. Tap into the Power of Social Media

Social media is all about word of mouth, and you can expect outstanding results from tapping into it. For example, Instagram reported that one in five Instagram stories leads to a direct message.

In other words, when you create content on Instagram, 20% of the time it will lead to an opportunity to start a conversation with a potential customer.

You don’t even have to do any selling.

For a business owner or marketer, that opportunity for dialogue is a huge win. It certainly was for Tyler McCall, who’s mastered the art of the Instagram story arc to take his business viral.

To further expand your reach on social media, use mentions. Target your clients via shout-outs and ignite their conversations — and your influence!

2. Conduct Events to Boost Connections

You can expand WOMM reach by co-opting the influence of others through events. These can be local and in-person, or online.

Whether you choose to network virtually or in real life, be strategic. Define goals ahead of the event and work towards them.

Then, after each event invite participants to participate further in a social media private group. I host monthly events in which I encourage participation in our Facebook community afterwards.

To underscore the power of this simple technique, my audience has grown organically by 85% over last year using this strategy.

3. Bundle User-Generated Content and Personal Response

Everyone loves to be valued and heard.

That’s why user-generated content (UGC) is so powerful. In fact, when people share their experience with a brand, it garners a higher engagement level when compared with the brand’s own posts.

And big brands like Tesla and Netflix are jumping on the bandwagon, giving fast, personal responses to customer’s social media queries and featuring customer-created images in their marketing.

4. Analyze Your ROI with Location Data

A successful inbound social media strategy should result in conversations and conversions.

Social media platforms like Twitter, Instagram, and Facebook allow users to share location data, which can be analyzed to determine your return-on-investment (ROI).

Join Us for Some Real-Time WOMM Skill-Building

The best part of WOMM is that it’s relatable. Even someone with few marketing skills can learn to leverage word-of-mouth for their brand. You can do this!

Want to see word-of-mouth marketing in action and discover how to make your next product launch an extraordinary success? Join our Inner Circle today and get your next launch (or your current endeavor) off to a flying start!