The Greatness Blog
Recession-Proof Your Business DIY Website Audit
If you’re like most businesses, your website is likely one of your biggest missed opportunities. In today’s day and age, people are increasingly turning to the internet to find products and services. As a result, a well-designed website can be a powerful tool for attracting new customers. Furthermore, a website provides you with a platform to showcase your products or services in the best light possible. In other words, a website is an essential tool for any business that is looking to grow.
So, what makes a good website?
There are a few key elements that you should keep in mind. First and foremost, your website should be easy to navigate and user-friendly. Secondly, it should be visually appealing and informative. Finally, your website should be optimized for search engines so that potential customers can easily find you online. By keeping these elements in mind, you can ensure that your website is an effective tool for attracting new business.
In this article, we will go over a website audit – DIY so you can explore potential missed opportunities.
Questions to consider when auditing your website
Before you can start thinking about auditing your website, you need to be clear on what problem your business solves. That might seem like a no-brainer, but it’s amazing how many businesses don’t have a clear answer to that question. Once you know what problem you solve, you can start thinking about how your website communicates that to visitors.
- Is it clear and concise?
- Do you use language that your target audience will understand?
- Do you provide enough information to help people make a decision?
These are all important questions to consider when auditing your website. Because at the end of the day, a brand is what people think about your business. And you want them to think highly of you.
Keep your target audience in mind
If you’re in a situation where you have a strong brand but you’re not targeting the right audience, making some changes to your branding messaging can have a big impact. Along with a clear call to action, revamping your branding can help you reach your target market more effectively. Keep in mind, however, that it’s important to remain true to your brand identity. Don’t make any radical changes that could confuse or alienate your existing customer base. Instead, focus on making subtle adjustments that will help you reach your target market without compromising your brand identity.
Pro tip: Rebrand when there is no other option. Making subtle changes in a few website pages might be what your business needs today.
Your website goals
A website is no longer a static business card. In order to compete in today’s market, your website must be updated regularly with exclusive offers and a user-friendly interface. If your goal is to increase revenue, your website must be designed with this goal in mind.
Home page DIY audit
Some of the questions that will help you audit your website:
- Is the home page eye-catching?
- Can your visitors read about the problem you solve for them, within the first 5 seconds of landing?
- Is the menu easy to navigate?
- Do you have excessive text?
- Do you have calls to action so that users know how they can do business with you?
Pro tip: The home page is not always your top-visited page. Be sure to check your Google Analytics so you can see how are people coming to your website and prioritize your top pages.
How do I generate leads from my website?
One of the main goals of having a website is to generate business. But before you can generate business, you need to generate leads. And when you’re auditing your website, one of the key areas to explore is how you’re generating leads. If you’ve never generated leads online before, this should be your starting point.
There are a number of ways to generate leads on your website, and which methods you choose will depend on your business and your audience.
Common ways to generate more leads on your website:
Some common methods include using forms to collect contact information, providing gated content that requires an email address to access, and running ads that target people who are interested in your products or services.
Pro tip: Combine your lead capture with a strong email marketing strategy so you can nurture your audience and add value consistently.
Free Website Audit Tools
Before you start making changes to your website, it’s important to do a comprehensive assessment of how it’s performing currently, from the technical point of view. Know that when a site has technical errors, Google won’t rank it. And this is crucial in order for you to determine where your focus should truly be.
This is what’s known as a technical website audit or a “website health check”. By taking a close look at your page views, bounce rate, average time on page, and other key metrics, you can get a sense of where your website needs improvement.
There are a number of tools that can help you with this process, including Google Analytics, Moz’s SEO Explorer, SEM Rush, and AHREFS, just to name a few.
By taking the time to do a thorough audit of your website, you can ensure that any changes you make will be based on data and will have a positive impact on your website’s performance.
What Should You Do Now?
Chances are, your DIY website audit reflects that it’s time to make some changes. But the most important part of taking the time to do this audit is to understand which changes matter the most.
If you found no traffic, or a very high bounce rate, and your Google Search Console has errors, this means it’s a technical SEO problem. This should be your highest priority. Hiring a senior-level SEO will take care of all your needs in one: from technical SEO, to optimizing for brand awareness, traffic, or conversion rates optimizations.
A good SEO strategy will also improve your website’s usability and design. They’ll make sure your website is easy to navigate and looks good on all devices. This will help improve your website’s user experience, which is another ranking factor for Google. Finally, a good SEO will also help you create high-quality content that is engaging and relevant to your audience. content that is engaging and relevant to your audience. And this is how you’ll turn your website into possibly replacing a sales team!
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