When it comes to social media, one of the most important things is to be seen. In order to be seen and build trust with an audience, you need speed. And that can be the hardest part.

What does content mean in social media?

Content on social media can be anything from a blog post, to an Instagram caption, to a Facebook status update. In order to be successful on social media, you need to be creating content regularly. 

If you want to grow on social media, you’ll need a content marketing strategy for your social media, to achieve results without wasting time. 

Steps to create a content marketing strategy: 

1. Know your audience: you can’t create content that appeals to everyone, so you need to know who you’re trying to reach with your content.

2. Set goals: what do you want to achieve with your content? Is it to generate leads, or to build brand awareness?

3. Research. Competitor research is the process of investigating your competitor’s online presence, in order to understand what they’re doing well and where there are opportunities for you to do better. 

This is important because it allows you to learn from your competitor’s successes and avoid their mistakes. It also helps you keep up with the latest trends in your industry so that you can stay ahead of the curve. 

There are a few different ways to do competitor research for social media. One way is to simply look at their social media accounts and see what kind of content they’re posting, how often they’re posting it, and what kind of engagement they’re getting. 

4. Create a calendar. A social media editorial calendar is a document that outlines the content you’ll be posting on each social media platform for a specific period of time. It doesn’t have to be fancy. 

This is important because it helps you stay organized and prevents you from forgetting to post or running out of ideas. 

Pro tip: avoid confusing tactics with strategy.  A tactic is a specific action or activity that you undertake in order to achieve your desired outcome. A strategy is a high-level plan that outlines the overall approach you’ll take to achieve your desired outcome. What you post should be related to your overarching goal

How often to post on social media?

If you’re trying to build brand awareness, for example, you’ll want to post more frequently than if you’re trying to generate leads. And if you’re just getting started on social media, you may want to post more often at first in order to gain traction and grow your audience. 

As a general rule, it’s a good idea to post at least once a day on each platform you’re using. But if you can’t commit to that, don’t worry. Just do the best you can and try to be consistent. 

The more people who see your content, the more likely you are to achieve your goals.

 Understanding the Engagement Algorithm:

There are a few things you can do to encourage engagement on your posts: 

1. Use hashtags. Hashtags are a great way to reach new people who are interested in the same thing as you. When you use relevant hashtags, your content is more likely to be seen by people who are searching for that hashtag. 
2. Use calls to action. Asking your followers to do something (like comment or tag a friend) is a great way to encourage engagement. 
3. Be interactive or engaging: this means that your content should encourage comments, likes, or shares. 
4. Be timely. Posting about trends or current events is a great way to get people talking. 
5. Be personal. Showing your personality and sharing your story is a great way to connect with your audience. Connect people or maintain connections: this means that your content should be interesting and valuable to your audience, and help them connect with each other. 
6. Provide value to all parties included in this social exchange: this means that your content should not only be valuable to you, but also to your audience. 

Now that we’ve gone over what content is and how to create a content strategy, let’s talk about the applications.

7 Applications That Will Make Your Content Creation Process Faster.

1. Etsy – This popular platform is full of designers who offer ready-to-plug templates. For example, if you are marketing your lashes business, finding Instagram templates for lashes studios will help you speed up the process. 

2. Canva – This online design platform offers a wide variety of easy-to-use tools for creating visuals. Canva pro features are affordable and will allow you to create your brand assets, save templates, create folders, and much more! Your ultimate goal is to create high-quality content without spending too much time.

3. Jasper – This AI-powered tool can help pump out captions for your content. AI content is here to stay! 

Try Jasper for free using our affiliate link.

4. Fiverr.com – This is a platform where you can find freelancers.  You can get a full month’s worth of content with captions and graphics from this freelancing platform. Expect to pay between $200 and $250 for 20 posts.

5. Google Search Console – This free tool from Google can help you research and optimize your content for better visibility. Knowing what content has attracted traffic to your website will help you refine your content.

6. Loom – This screen recording tool can be helpful for creating quick how-to videos or other types of content. The best part? It will generate a translation so you can turn audio into text easily.

7. Monday – This project management tool has templates where you can create your social media calendar with a few clicks. Again, the goal is to save time! 

Get access to a full year of content here! 

By utilizing these tools, you can help make sure that your content is seen by your audience and that it packs a punch.