How To Add A Link To Instagram Story (Swipe Up) Without 10,000 Followers

You don’t always need 10,000 Instagram followers to enable the “SwipeUp” feature on Instagram. You are reading this right. 

Read until the end, since we are sharing with you a step-by-step to share your story, get more followers, and boost your Instagram content with the swipe-up feature. Also, since Instagram added a new feature where you can also get followers and boost your engagement, I’ve added a video about Instagram Reels for you! 

Instagram stories are a great way to turn your followers into leads and clients. If you are planning to revamp your social media marketing in 2021, then plan to use Instagram Stories more! 

Once you’re up to level up your Instagram Stories, you will realize the power of the Swipe Up. This is your “call to action”. The swipe up feature allows marketers to nurture and convert leads. While currently this feature is only available to accounts that hit over 10,000 followers, there are ways to have the Swipe Up feature, even without hitting your 10,000 benchmark. 





Swipe Up Instagram 2021

The Instagram Story Link or Swipe Up link is a feature that allows the user to add a link when he/she swipes up as the name suggest. This link is usually one that redirects to the users’ website, a blog, a Youtube video to increase views or any external site that you may want to drive traffic to.

If you have or are running a business account that is verified or you have 10 000 followers or more, the “Swipe-up” link to your story is usually available.

This is a game changer for driving traffic to your website, a sale you may have going on, a freebie or simply to drive traffic to your website. The ‘Swipe-Up’ feature is perfect for businesses and influencers looking to share new content or products for their followers to easily have access to!

The feature also eliminates the need to add the infamous “link in bio” call to action to all your posts.

There are two “Swipe Up” link options:

Swipe On Option 1: The IG Story Swipe- Up Link

Swipe On Option 2: The IGTV Swipe- Up Link 

How to Add a ‘Swipe-Up’ Link to Your Instagram Story (10, 000 Followers or Verified Accounts Only)

  1.  Go to your main Instagram feed, and tap the camera icon in the top left corner to create an Instagram Story.
  2. Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.
  3. Tap on the chain link icon and enter your URL. (Remember, you can only add links if you’re a verified user or an Instagram business account with over 10K followers) *Planoly Tip: Any user can add an IGTV video link to an Instagram Story image.
  4. Always add a call to action on your Instagram Story with links, so that your followers will know to swipe-up!

What If I Don’t Have 10,000 Instagram Followers?

If you don’t have a verified account or 10,000 followers,  you can use IGTV to activate the swipe-up feature.

In order to do so, you must switch to a business account if you don’t already have one.

  1. Create a video using IGTV. You can add a link in the description of the video and that’s the way to get leads, for example.
  2. Go to your main Instagram feed, and tap the camera icon in the top left corner to create an Instagram Story.
  3. Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.
  4. Tap on the chain link icon and add “call to action”. Your IGTV library will come up, so you will select the video related to the story you’re featuring.


More Ways To Activate Swipe Up Without 10,000 Followers:

Create story ads from Ads Manager. 

Even if it’s $10, you can build ads from your Ads Manager so your stories can get the swipe up feature.

How to create a stories ad from Ads Manager to activate swipe up?

  1. Login to Facebook Business- Ads Manager 
  2. Start a new ad with traffic objective
  3. Pick your budget
  4. Select manual placement
  5. Pick stories as a placement


Use this Instagram Ads tip to just activate your swipe up for specific stories that you would like to feature. Remember, you can do this just with a $10 budget. If you want to activate a new Instagram Ads strategy, read this article next.

How to Create Effective Instagram Ads on a Budget (2021)

Adding A Shop To Your Instagram Will Activate Multiple Links

Instagram has announced new shopping features in 2021.  However, the shop feature is currently available to certain accounts.

To make sure your account qualifies to open a Shop, follow this verification process. 

If your account qualifies, then you can build your products using the Catalog Manager or an approved third party vendor.

Add items to your catalog manually

To add items manually:

  1. Go to and select your catalog.
  2. Open the Catalog tab and go to Items.
  3. Select Add Items.
  4. Select Add Manually followed by Next.
  5. Add an image to go with your item. Images must be at least 500 x 500 pixels.
  6. Enter a name, description and other details for your item. Some information is required and some is optional. We recommend that you enter as much information as possible to enhance the quality of your catalog and help customers discover your items later.

Connecting With A Partner Account Who Has The 10,000 Followers

You might want to be creative here! So… find a marketing partner who can share the link on your behalf.

Connect with @coachjessicacampos on Instagram! We might be able to help you getting your links! 

To Recap

IGTV is the way to add multiple links if you don’t have your 10,000 followers. They all will turn clickable. Make sure you turn your IGTV creativity on and start taking advantage of this amazing feature.

Want to talk about your Instagram Marketing? Click here to chat! 

A little bit of Jessica Campos

My name is Jessica Campos, JD, the attorney-turned-into-forensic-marketer. I’ve been launching brands in social media since 2012. Almost $20,000,000 in tracked revenue has been generated through my proven online marketing strategies, growing my own personal brand to over 50,000 nurtured connections, and teaching 1000s of students in my online courses and programs.

I teach how to market for greatness.

How to monetize.

I’m an author.

I’m a strategist.

I’m here at with a team of amazing people.

Where is my accent from? Puerto Rico! I moved to the US at age 30. It has taken me all this time to get comfortable writing and making videos in my second language. Thank goodness for my team of editors!

I’m up to fulfilling my life purpose and calling of helping people claim their voice.

Where do I live? I currently live in the beautiful city of Austin, Texas!