Recently, a prestigious magazine interviewed me. One question made me realize I should explain the name of my marketing firm, Marketing for Greatness:
“Jessica, you co-founded Marketing for Greatness in 2012. It is a bold name for a company to say the least. Can you tell us about starting the company and its early years?”
It IS a bold name for a company, but I think it matches up with the bold moves I had to make to start my social media training in Austin.
Here’s the story.
How My Company, Marketing for Greatness, Got Its Bold Name
As I look back at my journey, I’m reminded of when I was interviewed for Smart Hustle Magazine. They used the phrase “When life gives you lemons, you go and make lemonade.” That’s a good way to describe how I was able to start Marketing for Greatness.
Back in 2008, I was working as a real estate attorney for a high-profile bank in Puerto Rico. The deepening recession caused a full-blown crash at the company, one we didn’t plan for.
As everything crumbled around me, I was left with over $100,000 in debt from school loans. Of course, I knew crying or waiting for a miracle weren’t options.
I ended up moving out of Puerto Rico – one of the scariest things ever! Leaving my friends and family is something that still hurts to this day, but I needed to do it to start a new life.
Moving on to Greatness in Marketing
Luckily, moving forward, my B.B.A. gave me a background in business, accounting, and marketing. My law degree and almost a decade of experience gave me both content and context to succeed in life.
I named my company Marketing for Greatness because when you succeed under circumstances when anyone would fail, to me, that’s greatness. It’s easy to start a company with funds, with backup from your parents, or with investors. I had NONE of that.
I’m the first generation from my entire family to break the poverty barrier. I’m an exception, though. Nationally, 89 percent of low-income first-generation students leave college with no degree within six years, according to the First Generation Foundation.
Things that have helped me to reinvent my life:
- Personal growth. Whatever path you choose, make a goal to be a better person every day.
- Dig deep to find your core competency and learn how to be great at what you’re good at.
- Mentorship – It helps tremendously to keep yourself focused and your vision alive.
Fast-forward 11 years, and I now have a consulting firm with amazing employees. I have a tribe of relentless individuals with a huge desire to change the world.
I attract entrepreneurs and organizations that want to make a difference in people’s lives. That’s what I get to do with Marketing for Greatness!
Looking to the Future: Social Media Training in Austin
If there is something I’m very passionate about this year, it’s teaching entrepreneurs practical tools that help you reach that amazing 6-7-digit revenue we all aspire to.