How to Know Which Keywords Are the Best for Your Website: Advice That We Think Will Help

How to Know Which Keywords Are the Best for Your Website

When people are thinking about best keywords for their website, they often get confused with all of the conflicting advice out there. There’s a lot more to SEO than just picking the best keywords. In this blog post, we will go over how to find best keywords for your website as well as best practices on how to rank higher in Google search results!

What are keywords and why are they important for SEO?

Keywords are the words that best describe what your website is about. They will be used to help people find your site when they search for a topic related to yours on Google or other search engines (like Bing, Yahoo!, and Ask).

For example, when you are searching for “best social media marketing agency in Austin”, the keyword is only one: “best social media marketing agency in Austin”. If you, on the other hand, search “social media Austin”, that will be the keyword.

Why are keywords important for your website?

Keywords are the best way for people to find your site. They’re important because when they search Google, it will show them the best result that is most relevant to their query.

How to find keywords for SEO? What should you do first?

For best results picking keywords:

– Do some research on what potential customers might be searching for: For example, you might want to take a look at what keywords people are using on Google and other search engines for your business.

– Use Google Search Console to look at your best selling or most popular products to see if there are any keywords that they share. If your website is new and you don’t have enough data on your Google Search Console, you can still pick keywords based on a competitor analysis (no worries, keep reading, we’ll explain what this means!).

– Use Google’s Keyword Tool and other tools like it to find best keywords related to the information on your website. These will be words that best describe what your site is about and most importantly, the questions that your future buyers are asking.

– Look at the keywords that are already ranking highly on Google for content similar to yours: This will give you a good idea of how competitive it is, but also show you which words might be best associated with your website.

What should I do next?  Best practices for optimizing keyword usage.

Once you know about 10-20 fundamental keywords that will take your future buyers to find your site, you’ll use those keywords and variations to create your content.

– Use best keywords in titles, headlines, and content: Titles are the first thing searchers see on Google’s search results page. Putting your best keyword at the beginning of the title will help you rank higher. It also helps to use it in a headline and throughout your long form content as well when relevant!

– Try using your main keywords in your URL:

Example: If you are creating a page for your fitness coaching services, your URL will have www.websitename/fitness-coaching-city.

– Use keywords throughout the content of your website, not just at the beginning or end and make sure they are naturally part of what you’re saying: It’s important to use them where it makes sense to, not just where it’s best for SEO.

– Use keywords in your meta description: This is the short piece of text that pops up when you do a Google search about your topic and it will also show up on other sites like Facebook or Twitter. The best way to optimize them is by picking one or two best keywords from your best content and using them in your meta description.

– Use keywords when posting on social media:

Content you post to Facebook, Twitter, or other sites like these will often show up on Google’s page as well for people searching the same topics that they’re interested in. If possible use best keywords followed by a short sentence about what you’re posting about, for best results.

– Add keywords to your backlinks: One way that people sometimes try to hack the system and rank higher in Google is by getting their link on another site where they show up highly ranked already (like a best website directory). These are called “backlinks”. It’s important not only to add best keywords, but to do so naturally and not make it look like you’re trying too hard.

– Make sure best keywords are in the title tags: If your website uses HTML code that’s visible on a web page then best keyword should be at the beginning of each relevant line, before any other text is displayed. This will help your best keywords show up on the top of your page.

Read next: Local SEO Made Simple: Strategies That Work in 2021

How many keywords do you need for SEO?

The number of keywords will depend on the content that you are trying to ranking for. The more competitive the topic, the more keywords and keyword variations you’ll need.

You can have a high converting page with a handful of keywords. The number of keywords doesn’t matter. What matters is that the website page fulfills the user intent.

For this reason, we recommend taking a page by page approach.

SEO Competitor Analysis

SEO competitor analysis is an important step to SEO. It will help you choose what keywords to focus on and which ones to ignore.

What’s in a competitor analysis?

– The best keyword rankings for your competitors: This will give you a good idea of how competitive the topic is, and which words are best associated with it so far.

– Best pages to compete against using best keywords: Once you know what’s ranking well on Google in terms of content similar to yours, you can decide which best keywords to use and target.

– Best pages that rank well with best keyword variations:  This is really important if you’re targeting a competitive term like “best marketing agency”. The best way to do this would be by using best SEO tools or best social media marketing agencies in Austin as your best keywords.

– Best keyword searches:  If you’re targeting a specific best word it might be helpful to know what people are searching for when they enter the term in Google. This list will show that information as well and help give you an idea of how many keywords or variations there are on your topic.

It’s important to take these SEO recommendations into account on a page-by-page basis.

Take Your Online Presence To The Next Level

If you’re looking to take your site to the next level, it may be time for a full SEO audit. You can definitely do some self-auditing with tools like Google Analytics and SEMrush, but they are far from foolproof. The best way we know of is by tapping into an expert who knows how search engines work. We have been in the online marketing business since 2008 and pride ourselves on being the go-to experts when it comes to website optimization. Schedule a visit today so that one of our team members can review your site during a free consultation session – no strings attached!

How To Hire For Search Engine Marketing Services? 7 Questions To Ask

I wish someone had explained to me, in layman’s terms, what does SEO mean? How is SEO done? And how do you hire for SEO? 

So that’s what I am doing today. Demystifying the most important considerations that a small business owner needs to have before hiring for SEO or Search Engine Marketing Services. And also, I’m covering a list of must-haves for those savvy entrepreneurs who are confident about developing websites and managing keywords, but don’t have a computer science degree and have no desire to go back to school to learn how to develop Java Codes, data warehousing, data mining, and other advanced digital marketing skills. 

… Why? Because … what you don’t know is costing you money. Not everything is DIY! Especially in the SEO world.    

Search Engine Marketing SEO vs Social Media Marketing – Which One Has More Impact?

A small business marketing budget tends to be limited — but that’s a good thing! When you don’t have endless cash flow, you need to be more assertive. You’re forced to learn to spend your money where it’s really going to count.

If you’re considering hiring marketing services, or starting to market for your own business, perhaps you are debating between social media marketing or search engine optimization (SEO) services. 

A Real-Life Example of How Do We Use Both, Social Media and SEO

Imagine you’re planning a trip to California. You’re not sure about which city to travel to just yet. How would you go about making that decision? 

You might search on Google and get some ideas. But you might also check out some pictures, hashtags, locations in particular, etc. And … you might just post in social media the typical post “I’m planning a trip to California and not sure which city is best, San Francisco or San Diego?” 

What you just did- searching in different places and seeking advice in different ways- is called “the future buyer’s journey”. 

The reality is that you need both SMM and SEO, but the good news is that social media marketing is easier than SEO and you could learn how to do it and save some marketing budget. As long as you have a social media strategy and the time to implement, the skills needed are not as technical as the SEO skills.

So… if you will do social media marketing, why would you still need to hire someone for SEO? Can your SEO wait until you get more budget? The short answer: yes you need to hire someone for SEO and that should not wait. 

Prioritizing SMM vs SEO (Which One Goes First?)

Google and social media are both needed, but they will serve a very specific purpose that varies by where they are in their journey, which is why you want to have a big-picture strategy- the overarching approach to reach your goals.

When we develop a visibility strategy for the companies we consult for, social media becomes their main source of referrals and word of mouth marketing.  

In general, social media marketing will mostly generate you sales if, and only if, you’re using direct sales tactics. This means:

  • You post very frequently
  • You stay in front of your audience
  • You inspire them
  • You educate them
  • You message them
  • You follow up with them

That’s great, but … it depends on YOU.  If you have time to do all the process of social media marketing: planning the content, writing the content, preparing the visuals, scheduling the posts, on top of doing the social selling work, that’s good. But this doesn’t mean that it’s a scalable model.

You might want to leverage someone else’s time. Someone who actually enjoys doing that work so you can do the tasks that a CEO does. If you have time, you might want to learn social media strategies and digital marketing skills that can help you do that work in less time. 

Search engine marketing, on the other hand, it’s not all about you directly sending messages to users. While many SEO gurus will say that you need to blog frequently and stay on top of your people, in reality, if your digital assets are in order, your business should be getting traffic and qualified leads as you’re reading this article.

If you’re overwhelmed, tired of running all bases of your business, and you’re looking for help with acquiring customers, SEO is your very next move. This can be even better than hiring a sales rep. 

The One Thing That Matters When Hiring For Marketing 

At some point, your brand will be in the minds of many people and you’ll get business coming to you. But … until you reach that point, strategic marketing is needed so you can execute a plan that takes you from where you are today to where you want to be, in the shortest time.

If you’re like most of my clients, you prefer visuals! One of my favorite tools to strategize is overarching models. It’s when you take the big-picture approach and see where everything is and visualize where you want it to be.     

Overarching Strategies provide a general framework for the plan’s goal-specific strategies and define the scope of what the department must undertake and implement to achieve the plan’s goals. As the term overarching suggests, these strategies impact everything the department undertakes and expects to achieve.

If you don’t have a strategic marketing plan to grow your business, you’ll be at risk of losing money in the long term. This is why… what truly matters is that your marketing resources are strategically connected to your business vision. If not, you might find yourself growing a business on a treadmill. Next year will come and you’ll still be in the same place. 

How To Hire For Search Engine Marketing (SEO)  

Just like you won’t give yourself a fancy haircut, you’ll take your SEO needs to an SEO expert.

Generally speaking, you should expect a personalized service. 

There’s no such thing as a one-size-fits-all SEO plan. And if there is, from the agency you’re about to hire, please step back.

Number One: Do They Know Your Needs?

Your SEO strategy starts by understanding your current online visibility. If you’re not even on the radar, you’ll need the heavy lifting work so you can get on the map as quickly as possible.

Here’s the tricky part. How can you pick the right talent if you have no idea about what SEO is? Perhaps you’ll search in Upwork or Fiverr for “best SEO” and there’s a good chance you won’t understand what they say they do.

The mandatory question here is: what is your goal? What do you need?

Your brain will play you! You will say “I want sales” which is normal. But the problem is… you can’t go to an SEO guru and tell them “I want sales”. They can’t give you sales and neither can social media marketers. Marketing and sales are two separate departments. This is why even the best e-commerce sites convert at 3%. It’s truly a numbers game.

Your SEO needs will vary, based on your business status and goals.

Your SEO strategy starts by understanding your current online visibility. If you’re not even on the radar, you’ll need the heavy lifting work so you can get on the map as quickly as possible.

Make sure to discuss your needs with your SEO specialist beforehand so you can be on the same page and have the right expectations.

Number Two: Ask For Conversions

Remember that search engine optimization (SEO) can be described as strategies and tactics used to ensure that future clients can find you when they are searching online for solutions that you offer. I call SEO “hacking Google love”. 

In theory, the higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. In practice, ranks alone won’t pay your bills. 

Your website can have 100,000 monthly users that have no intention to buy from you. 

Believe it or not, there are many SEO specialists that only focus in ranks. I hear very often stories where business owners have paid several thousand dollars and can’t see results from the SEO marketing. 

Not too many SEO specialists are equipped to be specialized in conversions. 

Number Three: Hire A Senior-Level SEO

Hiring a senior-level SEO consultant will bring you higher ROI.

Personally, I prefer to hire experienced professionals who have 1) at least 10 years of experience and 2) industry knowledge. It takes them less time to find the answers I need and I get to execute faster.

Clarify with your SEO specialist what’s their experience and make sure they are experienced in technical SEO. A good question to filter their expertise is: how will you optimize my pages for qualified traffic? And for conversions? Can you show me?

Number Four: Request A Strategy Session 

When it comes to SEO, just like social media, you have the marketing – execution and the strategy. Not every SEO specialist is a strategist. They can learn … but you might not want them to learn with your business! 

Number Five: Clarify If You’re Getting Local or National SEO 

If you’re a local business owner, your SEO needs will be different than if you’re, for example, a national company looking to sell on e-commerce. You’ll need Local Search Engine Marketing.

If you’re a franchise owner, e-commerce business owner, service-based professional, your needs will be different. 

You see how this is turning more complex and why, if you don’t know what you truly need, you’ll hire the wrong people? If you can relate, my suggestion is to take 3 steps back and consult with a strategist.

Number Six: Take A Holistic Approach To SEO

Optimizing your brand so that it gets picked when people are searching for the services or products that you offer takes more than just typing keywords.

Factors that impact your SEO success:  

  • Creating and publishing excellent content.
  • Using keywords and keyword analysis.
  • Link building to improve the website authority.
  • Using social media links on sites such as Facebook and Twitter.
  • Improving your site’s navigation to provide an excellent user experience.
  • Using marketing and sales copy that converts.
  • Your brand’s baseline and brand reputation.

Number Seven: Start With Technical SEO 

Ask your SEO specialist which tools will they use. Tools like SEMRush, Screaming Frog, and Google Search Console can help analyze technical SEO, but they won’t fix the technical problems.

I always love sharing my story of how I discovered the truth of SEO a few years ago.  I genuinely thought that just writing content and sharing on social media, consistently, was going to help my SEO. While our agency website got from 0 to 15,000 users per month, traffic would go back and forth. After a while, following the plan of “type or die” got me anxious. I took my website for a checkup with a technical SEO expert and this was my reaction:

There’s a good chance you have some of them and you just don’t know. And most tasks will require intermediate or advanced webmaster skills. 

Fixing your technical SEO problems can be a rabbit hole. This is why I recommend discussing your brand with a senior-level expert to get certainty of what you truly need.

How Much Does It Cost To Hire SEO Strategy?

Consulting fees for a senior level SEO will go from $150- $350 per hour. But not all your needs will require a senior-level expert which is the beauty of this! 

You can get a great robust SEO project done with about $2,500- $5,000. 

Why do some SEO agencies offer SEO packages for $300 per month? 

There are SEo agencies that offer plans where they monitor your brand for $300 a month and might work in some backlinking. But that’s not what you need the most! 

What you need today is a healthy website, full of strategic content, positioned in platforms where people can find you.

Best Internet Marketing Services To Pivot Your Local Business Today

Best Internet Marketing Services To Pivot Your Local Business Today

More owners are permanently shutting their doors after new lockdown orders, realizing that there may be no end in sight to the crisis.

Nearly 66,000 businesses have folded since March 1, according to data from Yelp, which provides a platform for local businesses to advertise their services and has been tracking announcements of closings posted on its site. 

If your business has been impacted by the COVID-19 and you’re considering pivoting by launching generating business online, keep reading.

We’ve compiled highlights from digital marketing strategies that we have prepared over the last 90 days. 

Online Marketing Strategies for Small Business in 2020

With the current lack of physical options and more reliance on the digital landscape, digital marketing continues to provide value to small businesses looking to expand their reach and revenue. 

At the start of 2020, it was reported that businesses would spend $1.3 trillion on digital marketing this year. The impact of the coronavirus makes this likely to change, however, because businesses are cutting costs. 

During this downtime, small businesses have the opportunity to figure out what works with their marketing strategies and channels.

7 Best Digital Marketing Tips for Small Businesses in 2020

  1. Narrow your audience and identify a niche
  2. Find opportunities to humanize your brand
  3. Don’t treat your social media channels like a one size fits all
  4. Take your website to a health check
  5. Start planning your holiday campaigns
  6. Implement an effective content marketing strategy
  7. Start a brand ambassador program

1- Narrow Your Audience And Identify A Niche

Niche marketing is a form of marketing that is geared toward a very specific population, or niche. 

Niche marketing is possible when a business specializes in a particular service, or serves a particular demographic within its target audience. If the business forms its marketing endeavors around this subgroup, this business would be in the practice of niche marketing.

Why is niche marketing successful?

A small customer base has its benefits. When you are engaging with fewer people, you can focus on the quality of those engagements and on nurturing your relationships. 

Identify niche markets who are already passionate about a product or service you offer. Keisha Davis, owner of Shining Star Hair Salon in New York launched a subscription with her best haircare products she was selling at her 2 locations. Using niche marketing, Keisha narrowed her product selection and ignited a brand new stream of income for her business.

Niche marketing is a profitable strategy 

Niche marketing reduces marketing costs. 

When you know who you’re targeting, you don’t have to spread as wide of a net. 

Niche marketing makes social media advertising (Facebook ads and Instagram ads) more effective, as you can let the platform know exactly who you want to target. This allows your message to only reach those who will be interested so you’re only going to be spending money on good potential leads.

2- Find Opportunities To Humanize Your Brand

People respond to people – it’s that simple. Steer away from the robotic marketing tactics and instead focus on being relatable, interesting, and most importantly, HUMAN.

Have you ever received an email from “info” or “admin” or “customer service”? How did it feel?  In my opinion, it feels mysterious and unless I know the company, most likely I will delete it right away. 

If you consider yourself a private person, as a business owner, share with your audience the “why” behind what your brand is doing. Your audience wants to see who is behind your product or services.

The more real and authentic you can be, the better.

For our latest book launch, Your Social Visibility Blueprint: A Solopreneur’s Guide To Personal Brand Marketing, we wanted to turn this event into an unforgettable story. 

We reached out to a famous cake artist in Austin, Cakes Rock, as seen in the Netflix Show, Sugar Rush, and she prepared a cake of our book!

I turned my book into a cake and my brand became edible! Click here to watch the video. 

3- Make Custom Content For Your Social Media Channels

Now that you want to stand out from the crowd, keep in mind that your goals are to personalize experiences and deliver more personalized content.  

Personalized Content Examples

Personalized content means that you’re considering your users preferences. Instead of just sharing the same content to all the social channels at the same time, take some time to consider the following:

  • What content do they appreciate?
  • What is your goal from your content? Get engagement? Get sales? 
  • Optimize your content for conversions

Facebook Groups are a great place to get brand visibility. 

Our Austin Business Networking Group grows by 25% each month and it’s because we share personalized content. 

4- Take Your Website To A Health Check

Website performance is incredibly important because customers generally think load times are slower than they actually are. This means you need to be doing all you can to make your website load as fast as possible.

What are the qualities of a good website?

A good website is not all about style. Some of the important qualities of a good website are:

  1. It needs to work
  2. It should function by device: desktop, mobile, and tablet
  3. It should have relevant content
  4. Speed is critical
  5. Secure

If you want to take your business online, your website is your main asset. 

Our website health check tool is amazing! You should see it on the right panel (from desktop) or at the end of this blog (from mobile).

5- Start Planning Your Holiday Campaigns

Business seasonality can bring great opportunities. How big is your Holiday season?

American Express has a Shop Small event every year. New data released today found U.S. shoppers who shopped at independent retailers and restaurants on Small Business Saturday reported spending a record high total of an estimated $19.6 billion, according to the 2019 Small Business Saturday Consumer Insights Survey from American Express (NYSE:AXP) and the National Federation of Independent Business (NFIB).

Partner with strong brands to ignite visibility faster.  

Picture from Instagram/shopsmall

Carolina Villareal, the founder of Mint Event Design, has pivoted her events styling business by creating unique party decoration kits. She has also partnered with other local vendors to offer unique experiences.

6- Implement An Effective Content Marketing Strategy

Data can come from anywhere. Insights come from intelligence.

Ok … That makes sense … But what is content or content marketing anyway?

The main difference between content and content marketing is the destination you will use to attract and build an audience. 

Just remember this part: Effective content marketing equals money!

Content marketing is simply the creation, publishing, and distribution of great content to attract and build an audience. Sounds simple! But … What kind of audience? I’m sure you don’t want to get emails asking for your banking account to deposit your inheritance of $20,000,000! Of course not. Therefore it’s important to define the audience that you want to attract and a map to reach your goal.

In other words … content marketing + defined audience + map = revenue

The image below is from our content planner. Before getting into content writing and content production, we encourage you to take the following steps first:

  1. Define clear avatars
  2. Perform a deeper analysis of what content users want to consume, which format, and which platform
  3. Use SEO tools to gain more visibility
  4. Develop content for the 3 main purchasing decision stages: awareness, consideration, purchase

If content marketing is the journey toward brand success, content strategy is the blueprint that directs it. It takes just one content strategy session with an experienced content marketing specialist to plan your next amazing project!

When we help business owners, we strategize, plan, and write content based on SEO best practices to help generate organic traffic to your site.

If you don’t have a content marketing strategy for your business, request a content marketing demo today!

7- Start A Brand Ambassador Program

Brand ambassadors act as cheerleaders for your business and represent the culture of your company to the public. 

How do ambassador programs work?

A brand ambassador program is very similar to a customer loyalty program. It rewards loyal customers that frequently engage with a brand.

Brand ambassadors are very popular, thanks to the boom of Instagram influencers. Ambassadors are people who agree to distribute your content. If they are loyal customers, having an ambassador badge makes them feel very special.

Do you have raven fans? Cheerleaders? If so, they are your ambassadors! Recognize them and 

Do brand ambassadors get paid?

Brand ambassadors have different categories, depending on factors such as: 

  1. Status
  2. Trusted partners
  3. Domain authority
  4. Proven record

Most new ambassadors are open to collaborate in exchange for free produce. However, keep in mind, you can also incentivize your loyal clients and it’s even better.
Now that you’re open to innovative ways to spread the word, consider adding ambassadors to your brand, but also becoming one! 

How to start a brand ambassador program?

Starting your ambassador program is as easy as reaching out existing clients and existing brands you love.

April Hill, founder of Yoga Studio 90 in Baton Rouge, Louisiana, has done an amazing job at featuring brand partners like K-deer in her social media posts. By doing that, not only she’s turning herself in as an ambassador for a brand she trusts, but is collaborating with a trusted brand, which gives her the opportunity to expand awareness around her latest YS90-On-Demand membership

Starting a brand ambassador program doesn’t have to be complex. 

How to find local influencers in Austin, Texas?

Check out this list of local influencers in Austin.

Search Engine Optimization (SEO) Services

Except for search engine optimization (SEO) services, the marketing tips discussed above can be implemented easily. 

How does SEO help?

Search Engine Optimization services can be very complex. Sadly, most SEO agencies can’t perform at the speed and budget that a small business owner needs. 

What is good SEO and bad SEO?

In the SEO world, there are practices that have been banned by Google, which are considered “bad SEO”.

Is listing my business in Yelp SEO?

Listing your business in Yelp or in any other local listing will increase visibility. While Yelp is a very robust listing service, we encourage business owners to focus on Google My Business Listing first.

How to start Google My Business Listing? 

Click here to read all the steps to open your GMBL.

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By: Jessica Campos