The beauty industry took a hit like every industry during the pandemic, but the lockdowns and year of stress have made many people miss their beauty professionals more than ever. Customers cannot accomplish the perfect balayage they see on Instagram at home, and there are plenty of videos showing the results when everyday people try to replace beauty professionals.
People are more eager than ever to get back to normal, including nail, hair, makeup appointments, or any other beauty service. Your customers need you. As you read this, there are thousands of people near you searching for a “hair salon near me”. Are you excited?
We can see you answering this like “Yaaaas!”
Beauty business owners also want to get back to their clients and enjoy a bump in profits, but with so many businesses in the space, it can be hard to stand out and attract new customers.
It’s time to boost your beauty business and that’s how you landed here.
The world we were used to a year ago has changed, and so has the way businesses attract customers. Thankfully, the beauty community has thrived on social media platforms like Instagram, YouTube, and TikTok, and businesses can use those same platforms to give brands a boost.
You’re up to get a treat, as we are giving you nothing but practical tips with actionable steps.
Just keep reading!
How Can I Promote My Beauty Salon On Social Media?
I can already see you thinking, can I really use social media for my business? There is more to social media than pretty pictures and young people? Is it truly good for my business if I do TikTok videos?
Yes, you can and should use social media for your professional business, particularly in the beauty industry!
Promoting your beauty business on social media is not about posting before and after pictures with captions that push your offers directly. That will be considered as advertising content. Your audience doesn’t want you to sell them. They want to get sold.
A golden rule is always to put yourself in your user’s shoes. Flip that coin and assume you’re the follower instead of the business.
What have you wished a beauty business would say? What ads do you want to see? With your own business, you get to decide and use your personality to endear customers to your brand.
With these tips and tricks for social media, you can get back to doing nail art, playing with makeup, and dyeing fantasy hair for more customers than ever. No matter your specific beauty business, you can use social media best practices to take your business to the next level.
Everyone wants their business to succeed, so embrace the online world and use every method available to create your personal beauty empire. Unleash your inner influencer and use social media to help your business flourish in the increasingly online world. I can see you enjoying the benefits now; it just takes some work and adjustments to better your business.
Instagram First Steps And Tactics
So it is time to start marketing your beauty business on social media; where do you start? The most straightforward answer is Instagram. Instagram is one of the largest hubs for the beauty community, and there is no shortage of customers.
Instagram is a favorite home of the beauty community as most beauty is visual, so the picture-based format shows off beauty trends perfectly. There are massive accounts dedicated to the most beautiful hair, nails, makeup, photography, fashion, and more all fall under the beauty umbrella. There is a high chance that your customers will bring in reference pictures of things they saw on Instagram or Pinterest, so it only makes sense for your business to use those platforms too.
Instagram for business might sound silly to some people, but the brands that adapt the fastest to the new social media norm get significant results using every social media platform on the market. Sponsored posts, #ad posts, and paid ad slots are all attractive business opportunities, and Instagram hosts some of the most desirable demographics.
The first step to getting your business on Instagram is to create a business or creator account. You can convert a standard account into a business account or make a fresh one, but be sure you use a business account as it comes with additional features standard accounts do not have. If you convert an old account, ensure the account’s history is professionally acceptable as you do not want your brand dragged down by vacation pictures from years ago. The key to setting your beauty business up for success from day one is to treat your passion-based business like a business. Analytics and backend numbers are critical data to track performance on the app, but those features only come with a business account.
Once you have an account, it is time to establish your brand presence and personality. You want your brand’s personality to stay consistent across all platforms, and your bio must include essential information or a link to your website, at the very least. You want to make it as easy as possible for customers to like a picture, video your profile, and then transition to your website to see more. Please do not lose your personality on social media, as businesses with humor, wit, and awareness are among the most popular brands because they connect with people. You should keep your posts professional and personable, and inviting, so customers see there is more to your business than just another retailer.
The ideal flow to create your Instagram strategy would be, “I love that color, I haven’t seen something like that before. Who made it?” then a customer would click your profile and see the link to your website where they can buy the product they just saw. You can also put direct links to your products by tagging the image with backend features. The easier it is for customers to navigate your funnel, the more sales your business will enjoy, and your reputation will grow over time as word spreads.
Do not be afraid to engage with your audience either. Start a fan photo competition or ask for the funniest caption on a post. You always want customers to engage with your brand and form a relationship that encourages long-term business loyalty. Get silly, be funny, ask questions, but the main goal is to show your human side to potential customers and give your audience a good taste of your brand’s flavor.
Tips And Tricks To Boost Your Social Media In 2021 (Recap)
- Share great content instead of promotions.
- Always put yourself in your users shoes.
- Unleash your inner influencer.
- Optimize your bio to establish a solid brand presence.
- Show your personality.
- Draw a journey of your future customers by thinking about their steps they will take when they love something you’ve shared.
- Find out-of-the-box ways to ignite engagement within your users.
- Don’t be afraid to show your human side.
- Use shopping features to add direct links to your products.
- Promote your content using Instagram Ads consistently.
Instagram marketing tips and tricks are not complete if we don’t talk about influencers. But what does being an Instagram influencer mean?
Influencers are Instagram users who have established credibility and an audience; who can persuade others by virtue of their trustworthiness and authenticity. Your brand’s ideal influencers are users that share your brand hashtag and or products who have the largest number of followers, so you can reach as many new eyes as possible.
Influencers are a relatively new idea in the grand scheme of marketing, but they are highly effective at targeting niche markets and specific audiences. Wouldn’t you be more likely to buy a product if your favorite beauty vlogger suggested it? The power of influence should not be underestimated, and you should partner with influencers to promote your business and or products. Small business owners should reach out to influencers in the same niche or send products for a review to expand your reach.
It may be tempting to reach out to top Instagram influencers, but small businesses do not get the best return on investment with big names. Top-tier influencers are picky about the brands they partner with and typically have a high price per collaboration, making them a bit of a waste for small businesses. You also do not want to be overwhelmed by too many customers or questions coming from a partner ad if your system cannot handle it. Imagine one person trying to manage all the questions and orders that come in after a top makeup tutorial channel promotes a product; it just is not possible nor desirable. Local and niche influencers are far more helpful to small businesses because the scale and price match for both parties.
Everyone aims for and wants to reach the top, but the steps along the way are essential. Jumping right to the big influencers will not give you the overnight and long-term success you might dream of, so it is better to take it slow and go through the steps. It is better to go slow and steady than jump in with both feet and no life vest. Start by using similar niche influencers on one platform and get comfortable with that process before adding more to the equation.
Building your brand is critical for your business, but be careful you don’t put one goal over the other. Your brand is the personality and characteristics of your business, but the business is what makes money. Influencers can contribute to both your brand and business, but it is something to keep an eye on overtime.
Marketing Is Hard, We Make It Easier
You can read all the guides online, and there will still be aspects of marketing your new business that don’t make sense or take too much time for one person to finish. That is where we come in.
We are a boutique firm that specializes in helping small businesses get the attention and success they deserve. With forensic marketing tools, we can take an objective look at your current status and work with you to create a plan that will address your unique pain points to get your business where you want it to go.