The Greatness Blog
When paying it forward goes right! – Spectrum Reach Exclusive
If you’re looking for a great place to start a business, you can’t go wrong with Austin. The city has a thriving startup scene, and it just got a little bit more supportive. Spectrum Reach, Charter Communications’ advertising sales unit, has launched a national campaign committing $50 million in media, resources, and creative services to help businesses reach and engage multicultural audiences. Marketing For Greatness was selected as the official partner of the “Pay it Forward” program and we are proud to announce the lucky winners!
To learn more about the Pay it Forward Campaign click here.
Austin Professionals & Entrepreneurs Applied To Win $15,000 in Marketing Grants
As the leader of the Austin Professionals & Entrepreneurs Network – Austin’s fastest growing happy hour for business owners- I was thrilled to share this opportunity and make a bigger impact in our community. I know that givers gain and nothing fuels me more than seeing hard-working business owners getting a bit of help to promote their business. Plus, who doesn’t love a generous marketing grant?
Our members are amazing and I feel grateful to be able to connect them with resources that will help them grow their businesses.
How To Win Spectrum’s Pay It Forward Marketing Grant
When it comes to making a difference in the community, small businesses are the unsung heroes. They are the backbone of the local economy, providing much-needed goods and services while also supporting the community through their involvement. However, they often don’t have the same platform as larger businesses and organizations, making it difficult for their voices to be heard.
This initiative was created with small business owners in mind.
It provides them with an opportunity to amplify their voices and share their stories. The grant application had questions about their impact, such as how their business would benefit from this program and any examples of community involvement. Winners were selected based on their story and mission; not on their size.
Who Won Spectrum’s Pay It Forward Award This Year?
As the saying goes, everything is bigger in Texas. And that was certainly the case when Spectrum held its latest round of grant giveaways. We had expected to award a single $15,000 grant to one business in the state. But when the dust settled, we were surprised to find that there were multiple award winners! The winners were:
Austin Breast Imaging– recipient of a $15K advertising grant!
Austin Breast Imaging is a breast-health facility in Austin. They give patients peace of mind with dedicated breast radiologists, state-of-the-art technology, and a peaceful spa-like environment to create a less stressful experience. Their sole focus is the breast health of their community!
Crescent House – recipient of a $15K advertising grant!
Crescent House is a locally owned and operated furniture store that offers quality pieces for every home. From the moment you walk into their location, you will see and feel the difference. They believe in upcycling, reusing, and repurposing as much as possible. as well as supporting USA-based furniture artisans. Crescent House is an active member of our community and giving back is important to them as a company. As a company, they support several local charities and organizations.
Bright SpOT Pediatric Therapy – recipient of a $15K advertising grant!
Bright SpOT Pediatric Therapy is a mobile outpatient pediatric therapy practice. It’s mission is to provide occupational and speech therapy services to children from 0-21 years of age. They love making connections with people and proudly serve children within their community!
Vincent’s On The Lake– recipient of a $15K advertising grant!
Vincent’s On The Lake is a waterfront restaurant, bar, and live music venue, located at the beautiful Emerald Point Marina. They love to bring joy to their local community by hosting events and providing entertainment!
EP Concrete & Construction – recipient of a $15K advertising grant!
EP Concrete & Construction is a locally owned and operated company that offers a one stop shop for all your commercial and residential concrete needs. Their driving force is customer satisfaction and they are dedicated to giving back to their local community.
Taylored Eye Photography– recipient of a $10K advertising grant!
Taylored Eye Photography is a locally owned and individually run photography studio, specializing in weddings, engagements, and family portraits. They believe in giving back to their community by offering photoshoots for local organizations such as the Austin Lions Club. They love to help families in the community create memories while showing off their true selves!
Texas Garage Gym Builders– recipient of a $10K advertising grant!
Texas Garage Gym Builders is a locally-owned fitness outfitter, specializing in residential, commercial, and outdoor gyms in Texas. They sell equipment and design, install, and transform spaces into the health and fitness havens at their clients’ homes or offices. They are passionate about the community and strive to help improve their client’s quality of life!
Ethereal Gift Collective – recipient of a $10K advertising grant!
Ethereal Gift Collective is a female-led collective made up of 16 local makers, located near the Arboretum. They hold workshops, new mother support in the form of Doula partnerships, art and jewelry classes, candle-making classes, and more. They hold clothing swaps to assist with upcycling and saving money within the community. They LOVE to make a difference in the community in any way they can!
VETTED Kitchens– recipient of a $10K advertising grant!
VETTED Kitchens is a catering company specializing in custom menus for any occasion. They help with local faith-based communities, veteran service organizations, and they provide food and quality hospitality to corporate events. VETTED Kitchens believes in building local communities by bringing resources and families together through collaboration, as well as, working to inspire and create fellowship within their community.
Fall in line Construction– recipient of a $10K advertising grant!
Fall in line Construction is a veteran-owned business, specializing in roofing. They believe in supporting veteran-owned companies, conducting highway cleanups, offering veteran discounts, and offering resources to those in need. They love to serve their clients personally and pride themselves in quality over quantity.
We can’t wait to see what they do with their new commercials! Thanks to Spectrum, the saying “Everything’s bigger in Texas” has never been more true!
Celebrating The Winners
The Pay it Forward campaign ended with a big celebration where business owners came together for a happy hour and were able to celebrate the winners.
Each business will get a free commercial, three months of air time, access to marketing experts, and exclusive resources from Spectrum Reach.
About Marketing For Greatness | MFG-SEO Agency
We believe that the landscape of online marketing has changed tremendously after the pandemic. Businesses need to find out-of-the-box ways to reach potential buyers. Winning customers is not too much about winning their money; but winning their loyalty. Consumers want to support -not just a product- but a purpose-driven cause. Businesses should humanize their brands and lead with stories that can make them relatable. We encourage all business owners to level up, both, digital and local footprint.
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