How To Add A Link To Instagram Story (Swipe Up) Without 10,000 Followers

You don’t always need 10,000 Instagram followers to enable the “SwipeUp” feature on Instagram. You are reading this right. 

Read until the end, since we are sharing with you a step-by-step to share your story, get more followers, and boost your Instagram content with the swipe-up feature. Also, since Instagram added a new feature where you can also get followers and boost your engagement, I’ve added a video about Instagram Reels for you! 

Instagram stories are a great way to turn your followers into leads and clients. If you are planning to revamp your social media marketing in 2021, then plan to use Instagram Stories more! 

Once you’re up to level up your Instagram Stories, you will realize the power of the Swipe Up. This is your “call to action”. The swipe up feature allows marketers to nurture and convert leads. While currently this feature is only available to accounts that hit over 10,000 followers, there are ways to have the Swipe Up feature, even without hitting your 10,000 benchmark. 





Swipe Up Instagram 2021

The Instagram Story Link or Swipe Up link is a feature that allows the user to add a link when he/she swipes up as the name suggest. This link is usually one that redirects to the users’ website, a blog, a Youtube video to increase views or any external site that you may want to drive traffic to.

If you have or are running a business account that is verified or you have 10 000 followers or more, the “Swipe-up” link to your story is usually available.

This is a game changer for driving traffic to your website, a sale you may have going on, a freebie or simply to drive traffic to your website. The ‘Swipe-Up’ feature is perfect for businesses and influencers looking to share new content or products for their followers to easily have access to!

The feature also eliminates the need to add the infamous “link in bio” call to action to all your posts.

There are two “Swipe Up” link options:

Swipe On Option 1: The IG Story Swipe- Up Link

Swipe On Option 2: The IGTV Swipe- Up Link 

How to Add a ‘Swipe-Up’ Link to Your Instagram Story (10, 000 Followers or Verified Accounts Only)

  1.  Go to your main Instagram feed, and tap the camera icon in the top left corner to create an Instagram Story.
  2. Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.
  3. Tap on the chain link icon and enter your URL. (Remember, you can only add links if you’re a verified user or an Instagram business account with over 10K followers) *Planoly Tip: Any user can add an IGTV video link to an Instagram Story image.
  4. Always add a call to action on your Instagram Story with links, so that your followers will know to swipe-up!

What If I Don’t Have 10,000 Instagram Followers?

If you don’t have a verified account or 10,000 followers,  you can use IGTV to activate the swipe-up feature.

In order to do so, you must switch to a business account if you don’t already have one.

  1. Create a video using IGTV. You can add a link in the description of the video and that’s the way to get leads, for example.
  2. Go to your main Instagram feed, and tap the camera icon in the top left corner to create an Instagram Story.
  3. Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.
  4. Tap on the chain link icon and add “call to action”. Your IGTV library will come up, so you will select the video related to the story you’re featuring.


More Ways To Activate Swipe Up Without 10,000 Followers:

Create story ads from Ads Manager. 

Even if it’s $10, you can build ads from your Ads Manager so your stories can get the swipe up feature.

How to create a stories ad from Ads Manager to activate swipe up?

  1. Login to Facebook Business- Ads Manager 
  2. Start a new ad with traffic objective
  3. Pick your budget
  4. Select manual placement
  5. Pick stories as a placement


Use this Instagram Ads tip to just activate your swipe up for specific stories that you would like to feature. Remember, you can do this just with a $10 budget. If you want to activate a new Instagram Ads strategy, read this article next.

How to Create Effective Instagram Ads on a Budget (2021)

Adding A Shop To Your Instagram Will Activate Multiple Links

Instagram has announced new shopping features in 2021.  However, the shop feature is currently available to certain accounts.

To make sure your account qualifies to open a Shop, follow this verification process. 

If your account qualifies, then you can build your products using the Catalog Manager or an approved third party vendor.

Add items to your catalog manually

To add items manually:

  1. Go to and select your catalog.
  2. Open the Catalog tab and go to Items.
  3. Select Add Items.
  4. Select Add Manually followed by Next.
  5. Add an image to go with your item. Images must be at least 500 x 500 pixels.
  6. Enter a name, description and other details for your item. Some information is required and some is optional. We recommend that you enter as much information as possible to enhance the quality of your catalog and help customers discover your items later.

Connecting With A Partner Account Who Has The 10,000 Followers

You might want to be creative here! So… find a marketing partner who can share the link on your behalf.

Connect with @coachjessicacampos on Instagram! We might be able to help you getting your links! 

To Recap

IGTV is the way to add multiple links if you don’t have your 10,000 followers. They all will turn clickable. Make sure you turn your IGTV creativity on and start taking advantage of this amazing feature.

Want to talk about your Instagram Marketing? Click here to chat! 

A little bit of Jessica Campos

My name is Jessica Campos, JD, the attorney-turned-into-forensic-marketer. I’ve been launching brands in social media since 2012. Almost $20,000,000 in tracked revenue has been generated through my proven online marketing strategies, growing my own personal brand to over 50,000 nurtured connections, and teaching 1000s of students in my online courses and programs.

I teach how to market for greatness.

How to monetize.

I’m an author.

I’m a strategist.

I’m here at with a team of amazing people.

Where is my accent from? Puerto Rico! I moved to the US at age 30. It has taken me all this time to get comfortable writing and making videos in my second language. Thank goodness for my team of editors!

I’m up to fulfilling my life purpose and calling of helping people claim their voice.

Where do I live? I currently live in the beautiful city of Austin, Texas!

Instagram Influencer: The Ultimate Guide To Do It The Right Way

There’s no doubt about it: influencer marketing is one of the hottest ways to reach new and potential customers in today’s digital world – especially if those customers are Millennials.

But is this buzzword-laden tactic actually worth your time and energy?

According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right?

Not so fast.

Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign return on investment (ROI). In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year, which is why today we will cover our Instagram Influencer Ultimate Guide- Our Best Practices To Boost Your Revenue Using Influencer Marketing. 

When you first think of social media influencers, you likely picture individuals with flawless Instagram aesthetics, and follower counts in the millions.

But those are not the individuals we’re discussing in this article – here, I want to provide some insights into the power of micro-influencers, individuals with average follower counts, but with strong levels of influence over said groups within niche geographic or virtual communities.

That influence is due to their authentic connection with their audiences, developed by being a leader or expert in a particular field, and directly engaging with their communities.  At the end of the day, you should be able to reach your ideal client, just like in every other marketing outlet.

Who Is An Influencer In Front Of Your Ideal Client

Did you know a sponsored post from Kim Kardashian can range anywhere from $173,000 to $289,000? Could you imagine how many non-celebrity individuals you could get to post for you for a fraction of that fee – or for that matter no fee at all? And… even more important, how many conversations do you think the audience can have with Kim Kardashian? I mean, really? 

When a client requests that we create an influencer marketing strategy, the first step is to define who we want to influence. For example, if you sell nutritional supplements, you want to target individuals who are looking to improve their weight, performance, energy, and endurance. If your products cater to a narrower audience, like the vegan community, for example, then your influencer must have the power to affect the vegan community.

By the way, if we are not Instagram partners, follow me here.

Traits of Successful Influencers

Here is a list of the traits we look for in order to consider an individual an influencer:

  1. They have reached a level of mastery in the targeted industry.
  2. They have a clean online presence (check them on Google, Youtube, LinkedIn, and website). If they have third-party validation, even better!
  3. Their values are consistent with the brand we want to promote. Ideally, they have a blog where you can read their content and get a good sense of their opinion.
  4. They have an active audience both, online and offline. We want to see them active!
  5. They are comfortable on camera!  A big plus!

Engagement Rates

What separates a good post from a great post is how much your followers like, comment, or share it. Typically, micro-influencers are often able to maintain active relationships by replying to most comments or inquiries on their posts, and quickly. This constant connection can make followers feel like they actually have a relationship with the influencer, and they, therefore, tend to make a habit of engaging with more of that users’ posts.

Consider reading 3 Easy Ways to Create Engaging Content: My Secrets Revealed.

When it comes to selecting your influencers, follow them closely and look for their engagement. Are they mostly engaging with the same friends or they seem to be in a growth mode. This is a crucial factor. You want your brand to be represented by people who are constantly connecting with people. This increases your ROI since your message won’t be limited to just a post via social media.

For Instagram, if they have reached 10,000 followers or have a verified status is a big plus, since their account has options to add links.  Read more about verified badges here.

From Influencer Marketing to Empower Relationship Marketing

Part of our successful influencer marketing model is our ability to impact our local community in a scalable and consistent way. We host two strategic monthly events to attract professionals and business owners that have a growth mindset and want to build relationships. We educate our attendees on the importance of building relationships so that they can see the real return on their investment.

When you’re selecting influencers, have a clear vision about the impact you can create in your target market, not limited to social media.

Brand Ambassadors

Word-of-mouth marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking.

About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.

With game-changing numbers like those, it’s important not to neglect the importance of reviews, ratings, and recommendations when it comes to planning your organization’s marketing strategy. With that being said, there’s only so much one person can do; especially when they are launching a company with limited resources.

This is where brand ambassador programs become a part of the game plan!

Having an online community of brand ambassadors who are just as excited about your company and vision as you are can work wonders. You don’t have to do all of the sharing—because they will. When your company posts a new update or launches a new campaign, your brand ambassadors will be thrilled to pass it along to their networks, too—helping spread the word about what you’re doing to many more people than you could reach on your own.

Don’t assume that brand ambassadors will do it for free. You need to provide clear compensation and marketing resources so they can succeed. If there is one thing that direct sales companies do great is in this area.  I am a living testimonial of how- using word of mouth and social media (and nothing else), you can generate millions of dollars in revenue! I did it with P90x brand!

What’s Next? 

With the Instagram boom, not having your influencer marketing strategy in place is costing you a lot of opportunities as we speak.

I hope this article serves as a Guideline for your to craft a good influencer marketing plan that allows you to find followers, qualified leads, and sales opportunities. Remember to start by defining who is a real influencer. I have a memory jogger I use with my clients that allows them to build their list. You will love it!

If you don’t have a branding and marketing coach that is able to talk to you and create a plan, I would love to invite you to be part of my Inner Circle. Click the image below or just here

To your success and beyond, we go!