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Why Can’t I Boost My Reels On Instagram? Troubleshoot Common Reels Ads Issues

The Greatness Blog

Why Can’t I Boost My Reels On Instagram? Troubleshoot Common Reels Ads Issues

Find out what you can do if your ads are getting disapproved on Instagram and how to prevent them from being rejected in the future.

Reels is the future of video storytelling on Instagram. It already makes up 20% of the time spent on the platform. That means that if you’re not using Reels to tell your brand story, you’re missing out on a huge opportunity.


Are Reels good for business account?

 

Absolutely yes. There are a few key reasons:


1- Reels are highly engaging, and users are much more likely to watch a Reel than any other type of content on Instagram.


2- They’re also fun and creative, which gives brands a chance to show off their personality. Plus, Reels are easy to make and don’t require a lot of time or resources.


3- When you share content using Reels, the algorithm pushes your content to users who are not following you, giving you the chance to gain followers.


4- Users engage more with Reels content because they are entertaining, digestible, and relatable.


Why Are Reels A Great Way To Grow Your Followers?


Reels are a great way to grow followers because they’re highly engaging and the algorithm pushes your content to users who are not following you. When you use Reels the right way, you can increase your reach and get more people interested in your brand.


How To Gain Followers Using Reels?


Pull your audience in and entertain them with content that appeals to their ears, eyes and hearts.


1. Design for sound on

Over 80% of Reels are viewed with sound.1 Music can be an effective audio strategy for captivating attention and creating connection, particularly when it complements the mood of your story (i.e. relaxing, inspiring, energizing, chill, dreamy).


2. Dazzle with visual effects

Adding effects are a great way to inject a little fun in your Reels and enhance the story — in fact, over 40% of Reels use effects.1 Try effects like green screen to help you layer first-person video commentary onto content.


3. Inspire an emotional response

Entertaining ads tend to elicit emotions like happiness, interest and curiousity. Consider sparking intrigue by taking an edutainment approach and teaching your audience something new or helping them learn more about something they already love.

 

Boost Your Reels to Reach New Audiences

Can you boost Reels on Instagram?


Yes! You can now boost your Reels on Instagram to reach more people.


Here’s how:

1. Go to your business profile and click on the Reels tab.

2. Find the Reel you want to boost and click the “Promote” button.

3. Choose your objective (reach, website clicks or conversions) and target audience.

4. Set your budget and duration, then click “Confirm.”

5. Your Reel will start promoting as an ad once it’s been reviewed and approved.


Keep in mind that you can’t boost Reels with:

– Camera filters

– Shared to Facebook

– Gifs

– Tappable elements

– Copyrighted music

If you’re having trouble boosting your Reel, keep reading! We have some solutions that can help you get approved.

 

Which reels can be boosted?


Businesses can now boost their reels within the Instagram app to turn them into ads for the opportunity to reach new audiences and drive more engagement. Boosted Reels, summarized in the reel below, will appear in feed, Stories, the Reels tab and the explore page to help new customers find your brand.


To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format. At this time, Reels that use third party IP—such as copyrighted music, GIFs, interactive stickers or camera filters in a Reel—are ineligible for boosting, as well as reels shared to Facebook.


If you’re looking to boost your reach on Instagram, Reels Ads is a great way to do it. However, at this time, not every Reel can be boosted. Here’s a look at some of the most common problems and how to solve them.


Problem 1: Video Resolution

If you’re getting this error, most likely, your video has a filter effect.

How to fix this problem? Assuming that you want to keep using the filter, you can download the Reel using a website like Snapinsta.app and upload it again. You can also edit your Reel before posting it using a video editing app like CapCut.


Problem 2: Shared to Facebook

Reels are typically shared to Facebook, by default. If you are getting this error, you’ll need to publish your Reel again and remove the permission to share Reels to Facebook.

Provided that you are not violating any of the other prohibitions, your ad should be approved.


Problem 3: Contains Gifs

Gifs are not currently supported by Reels Ads. This means that if your Reel contains a Gif, it will not be able to be boosted.

To solve this problem, post your Reel without any Gifs or Stickers.


Problem 4: Tappable Elements

Tappable elements are not currently supported by Reels Ads. This means that if your Reel contains any tappable elements, such as links or call-to-actions, they will not be clickable when viewed on a boosted Reel.

If you have an original version of your video, simply upload it again but without any tappable element. Note that if you filmed your video directly on the app, you won’t be able to remove the element. So in this case, filming a new one will be the solution.


Problem 5: Copyrighted Music

Copyrighted music is not currently supported by Reels Ads. This means that if your Reel contains any copyrighted music, it will not be able to be boosted.

Prohibited Reels copyrighted music

To solve this problem, create a new video using original sound instead of a song. 


In Conclusion


By following these solutions, you should be able to boost your Reels without any issues. Remember to always check the requirements for Reels Ads before posting to make sure your content is eligible.

Boosting your Reels is a great way to increase your reach and get more eyes on your brand. So take advantage of this feature and start promoting your business today!


About Jessica Campos

@jessicacamposofficial is an online marketing expert and founder of @marketingforgreatness. Our content marketing studio in Cedar Park, Texas offers SEO based content, branding, website, and social media solutions for brands ready to scale. 

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How to Get More Social Media Followers (Without Paying for Ads)

Did you know your follower count has an impact on your visitors’ first impression of you?

They say you should not judge a book by its cover; but it’s inevitable. The number of followers displayed on your profile can either make people want to follow you or turn them off completely.

If you want a first impression advantage, you must have a plan to increase your follower count.

Why Is It So Hard to Get Followers?

Most people think that posting more content will result in more followers. Not quite! Followers don’t fall from the sky. Social media has nothing to do with Google search or any search.

If you want people to find and follow your profile, you need to focus on ways to grow your channel, combining tactics from the platform with some “guerilla marketing” so you can grow faster.

Best Tips To Grow Your Social Media Channels Today

1. Optimize your profile.

Your profile needs to be optimized to get the most traction. You should start with your first impression, keeping in mind that strangers will look you up and your goal is to inspire trust.

Make sure you complete all sections of your profile. Some platforms like LinkedIn won’t even share your account if your profile is not completed. 

2. Get branded headshots.

Branded headshots make you look like you mean business and are trustworthy. Invest in great new headshots and do an announcement! If you want to attract new followers, this is crucial.

3. Publish an “ask for recommendations” Facebook post.

Want instant engagement? Dedicate a post to asking your followers for recommendations on who else you should be following.

4. Share a “before and after” story.

Everyone loves to see these kinds of authentic journeys. Ask your current followers to share it and watch your reach grow.

5. Ask your current followers for help making new connections.

All you have to say is, “I’m looking to connect with ____. Who do you know who ____?”

6. Use your email list.

Start with your warm list and send a warm email to ask your connections for followers.

7. Make your email signature stand out.

This is a good way to draw attention to you/your brand. Link to your social media in the signature, too. Look at the example below for inspiration – it includes a picture, social media links, and even brand logos.

8. Post in different groups where you can reach people from your Avatars.

If you haven’t joined any social media groups yet, what are you waiting for? This is the perfect opportunity to reach people in your audience.

Facebook and LinkedIn Groups are very popular. Instagram does not have groups; but you can still build a community using Hashtags to find conversations and Instagram Stories to engage with your followers and create the community experience.

9. Use your personal accounts to feature the other accounts you want to grow.

Promote your business accounts to your personal network – reach everyone you can!

10. Do a giveaway/contest.

Social media giveaways and contests are engagement magnets. Find a worthy prize and remember to require that all entrants follow you and tag a friend in the post comments.

What’s the Number One Social Media Manager-Approved Tip To Get More Followers on Instagram?

Remember, these are just tactics. You still need a social media marketing strategy in order to grow your followers, grow engagements, and grow your revenue mixing multiple accounts. In my opinion, this is where forensic marketing plays a role, as it helps us deciding where to focus.