How Many Hashtags On Instagram? A Forensic Digital Marketing Answers

Are you wondering how exactly you can find the gold of Instagram Hashtags that everyone talks about? Are you confused about how many hashtags on Instagram? 

Some marketers say it’s 30, but others say don’t do it because it’s spammy. This is very confusing, especially because they don’t tell you a logical reason. 

Spoiler alert! My Instagram Hashtags Cheat Sheet is coming your way. But… numbers truly don’t matter, unless you are using each # with a specific strategy in mind.

I promise! You will get the golden ticket via Instagram marketing, just keep reading! 

Key Elements Of A Successful Instagram Strategy

Before we dive into the nitty-gritty of where the gold is, let’s cover the key elements of a successful Instagram strategy and why you need it now more than ever.

Make sure you don’t confuse Instagram marketing with Instagram strategy. As a forensic digital marketing and educator, I can assure you, they are not the same.

Social network marketing is a way for businesses to interact with their target markets over the Internet via various social media platforms such as Facebook, Pinterest, Twitter, and Instagram (to name just a few).

A social media strategy then must consider how social media can be used and if it is needed:

  1. For social communications internally and externally
  2. To harness value from collaborative relationships
  3. As a tool to manage and monitor brand reputation (internally and externally) 

Setting up your expectations and goals from each channel is the first key element of a successful social media marketing strategy.

4 Most Important Elements Of Your Instagram Hashtag Strategy To Get Followers In 2020

  1. Who do you want to attract?
  2. WITFM (what’s in there for me). What will be the one thing that your users will stop at your account, follow you, and make them come for more?
  3. Metrics and benchmarks so you have a GPS to track your route to success
  4. Amazing content, not just based on what you think but based on your metrics

How Do You Use Hashtags on Instagram?

Don’t feel bad if you don’t know exactly what this # is. This is one of the most asked questions during my social media workshops and webinars.

In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, digital image, database record, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. 

A hashtag is a type of metadata tag. Ok…. This didn’t seem too basic…

From a user standpoint, hashtags are used to categorize content, making the discovery of new or related articles and insights easy to do. 

Every time a post has a hashtag at the caption or on the first comment, it will be added to a tag category that makes people find your post. 

Important note: your posts will only be visible in public walls if your profile is public.

Instagram Hashtag Search

What many Instagrams marketers seem to miss is that search engine marketing is applicable on Instagram. 

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website or a social media channel, in this case.

I know what you’re thinking: Can I really employ the same SEO techniques I use to optimize web pages for a social media app?

Fortunately, you can. 

The trick isn’t shoe-horning Instagram into your existing SEO strategy, but rather to use what you already know about SEO to drive organic growth to your Instagram account. 

Think of Instagram as its own search engine. The platform has built-in search functions that act like its own mini-Google.

You can search and see Instagram search trends. If you are familiar with SEO and Local SEO, you can also use locations to see the top posts and quickly identify a strategy to climb up there!

For now, even if you’re not a digital marketing expert in SEO, just know that you can use the search bar to see the popularity of a hashtag. 

Instagram Hashtags For Likes

Who doesn’t want to feel like the Kardashians? I mean, hello! We all want to reach that level of visibility … but… What is the point behind showing likes?  Read this again.

You certainly can explore what are the top hashtags using a tool like All Hashtag and get ideas to get more likes… but you need to be careful in the application of those #’s.

Adding a # on a post means that your picture will be visible on that # wall. You better watch what else is there before using those #’s with millions of images.

Therefore, when hashtags are used incorrectly, people looking for new content have to dig through irrelevant, miscategorized content to get to what they’re actually looking for. 

You don’t want this bad user experience associated with your brand! 

So, as a forensic digital marketing expert, I say, stay away from this practice. You want to see your very own # planner and explore how they perform. I will discuss this so keep reading!

Top Instagram Hashtags To Attract Real Instagram Followers

Hashtags are supposed to help users to search particular topics and join conversations. When done right, a good hashtag strategy should help you get visible in front of your ideal users. 

Be strategic. Take some time to think about your imaginary buyer. 

  1. Interests
  2. Journey
  3. Vibe
  4. Location
  5. Associations
  6. Influence
Come back later and learn more about my Visibility Planner.

Attract Users Who Are Ready To Buy

Instagram is not Amazon. Users are not there with their credit cards ready to buy. 

If you are not getting users who are ready to buy, maybe you’re reaching users who are not ready for you.

Instagram has users ready to buy! But remember, it’s not like Amazon. They don’t have a credit card in hand and are actively searching for a product or a service.


Great news! More than one in ten users are using the platform specifically to shop or find new products. 

Your future best client is active on Instagram and yes, could buy from you! 

Maybe they are searching for ideas and find your picture. If they stop and click on it, they will come to your profile. That is a conversion!  Of course, you don’t see this activity unless they hit like, comment, or follow you, which might not happen for about 50% of people.

Once they see you, the ball is in your court! 

The Seductive Instagram Marketing Funnel

The game is on. 

When users are on your page, your goal is to captivate their attention and show them your value in less than 5 seconds.

Do you think your Instagram page can do that?  Be honest. 

The seductive Instagram Marketing Funnel starts with your strategic thinking!  

As a forensic digital marketer, I always advise marketers to design their social media channels using Information Architecture Principles

Never take a digital marketing plan from anyone. As a business owner, you know your audience best.

Seductive Instagram Marketing

Here is the template we used to seduce users to buy our Social Media Planner.

Who are our raving users?

  1. Entrepreneurs who want to create consistent content. They see themselves as content creators or brands.
  2. For them to be ready to buy, they would be looking for “planner templates”, “planning tips”, “productivity tips”, “business tips”.  
  3. Users who are into personal growth, self-help, positivity, and creativity 
  4. Location: USA
  5. They could be moms and hang out with other moms. Also, they associate themselves with entrepreneurs, agency owners, freelancers, content writers. 
  6. They are considering other planners in the market, such as Erin Condren. Also, they follow content creators and content marketing experts. 

What makes them buy a planner from me?

Following the Visibility Planner example, the imaginary user is considering creating more content. Is actively searching for a social media calendar, social media templates, marketing calendar. 

My imaginary user will like the idea of the planner, but won’t buy from me unless I create an amazing call to action.

How To Turn Users Into Customers

Remember, Instagram users are mostly searching. They are on top of your funnel. Your goal is to lead them as close to you as you can. 

Direct messages are a great option, especially when you are starting. Therefore, get used to having real conversations with your users and invite them for a call.

Collaborate With Other Brands For More Visibility

In our case, we also collaborated with to help them spread awareness about the COVID experience, so that worked very well with our Visibility Planner campaign.

How Many Hashtags On Instagram

You definitely want to attract as many users as possible to your Seductive Instagram Marketing Funnel.

You will be using 30 hashtags. Why? Because … why not. 

The caveat here is how will you turn this magical number into deposits on your banking account.

We recommend dividing them into 6 categories.

  1. Your expertise: what kind of expert would your imaginary user listen to?
  2. Your segment or niche: think about how those users who are actively considering 
  3. Your brand voice: what would get users to join a conversation?
  4. Your content: description of your picture.
  5. Your location: your city or place where you want to do business.
  6. What’s today: leave room for spontaneity! 

Pick 5 of each category so you can get the 30 hashtags.

Hashtags Cheat Sheet

Instagram Hashtags For Realtors

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🔑 🏡 Tag a #realtor who needs this strategy for yesterday. ⁣⁣ ⁣⁣ I’m a mentor and coach for professionals, freelancers, entrepreneurs and marketers who have one thing in common: passion for what they do.⁣⁣ ⁣⁣ The best way I can describe what I do is by showing you these words of love from some of my clients:⁣⁣ ⁣⁣ 💫 I’m on Jessica’s Boot Camp and just one module gave me a strategy that worked like a gem! I’ve doubled my followers and have 2 new clients from just this class! Can’t wait for more! ⁣⁣ ⁣⁣ 💫 In my first year working with her, I doubled my revenue!⁣⁣ ⁣⁣ 💫 Wow! What a year. I have increased revenue 50% over last year. I now know what social platforms will make the most impact on my business and my SEO skills have soared. ⁣⁣ ⁣⁣ 💫 Within one session with Jessica, I had a name for my program, a price and a strategic launch plan!⁣⁣ ⁣⁣ 💫 I always look forward to our mastermind calls and always get nuggets I can use to grow my business.⁣⁣ ⁣⁣ ❤️ Marketing relief is coming your way. We can just chat here or have a quick call. ⁣Check link in Bio – Forensic Marketing Session. It’s free. ⁣ ⁣ ⁣ ⁣ ⁣⁣ #socialmedia #marketing #branding #socialmediamarketing #business #marketingdigital #digitalmarketing #joy #purpose #realtor #redvelvet #bizzle #realestate #parksooyoung #purposetour #kidrauhl #belieber #beliebers⁣⁣ ⁣⁣ ⁣

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Instagram Hashtags For Life Coaches


Best Places To Get Hashtags Ideas?

There are many features to automate the tedious work of searching for hashtags.

Hashtag Generator – a hashtag generator that generates top, random or live hashtags and shows you the best hashtags you need.

Hashtag Creator – helps you create your own hashtags

Hashtag Analytics – analyzes a hashtag to get some analytic information about your hashtag for your marketing strategy.

Top Hashtags – tells you which hashtags are the best and which hashtags are the most popular

If you want to get new followers as quick as possible, we recommend to combine the following tools:

Hashtag generator 

Display Purposes

All Hashtag

Don’t forget that Instagram search will also serve as a tool to get hashtags ideas. 

Where Do Hashtags Go? In Comments or Caption?

The question “Instagram hashtags in comments or caption” is very popular. 

My answer: Mix them!

Post some hashtags in your Instagram captions and the rest in the first comment.

While adding hashtags to your posts is one of the best ways to boost your engagement and get your posts in front of your target audience, too many hashtags in your captions can look untidy (or worse, spammy!).

Instead, posting your hashtags in the first comment is a great way to make your caption the star of the show, without compromising any of the engagement you can get with hashtags.

If you have a social media management platform such as you will be able to automate your post with the first comment with hashtags! 

Be Careful About The Instagram Themes 

Since the boom of influencers on Instagram, it seems like everyone uses the influencer style to boost their channels.

I’m the first to admit that I fell for that! 

I wanted the color-coordinated feed. The beautiful pictures. Well… I was boosting my vanity… but not my banking account. 

In this example, which picture do you think got the most conversions? 

Picture A has 60 ways to get Instagram Followers. Picture B has just me with an inspirational story.

Picture A got viral in just about minutes and I booked 3 appointments within 3 hours of sharing this post.  

Picture B, not so much.  It helped with awareness, but it’s not an authority post. 


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💵 𝐃𝐢𝐝 𝐲𝐨𝐮 𝐬𝐚𝐲 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐦𝐨𝐫𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬? Here’s a list of 60 ways. I can probably come up with 200 but let’s start here. Literally woke up inspired 🦄! ⁣⁣⁣ ⁣⁣ ⁣ 💫 𝐓𝐚𝐠 𝐚𝐧 𝐚𝐦𝐚𝐳𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫 you know who needs this. ⁣⁣⁣ ⁣⁣⁣ ✳️ My short bio: ⁣⁣⁣ Jessica Campos, JD, BBA⁣⁣⁣ Forensic Digital Marketing Mentor & Partner For Purpose-Driven Business Owners Seeking Sustainable Growth & Profits.⁣⁣⁣ ⁣⁣⁣ ✳️ If you Google me you will find my old videos from 𝐏𝟗𝟎𝐱. That’s how I became obsessed with the online marketing world. Sadly, I put my efforts in a pyramid that collapsed. But I’m grateful for those hardships because they sharpened me to be where I am today. ⁣⁣⁣ ⁣⁣⁣ ✳️ I’ve traveled the world teaching social media marketing. ⁣⁣⁣ ⁣⁣⁣ ✳️ Let’s connect for real. Send me a message! I do NOT use robots it’s me. ⁣⁣⁣ ⁣⁣⁣ ✳️ I’m in the ATX zone and run a Marketing Firm conveniently from my home office. I also host Austin Networking – we are 4,600 business owners. ⁣⁣⁣ ⁣⁣⁣ ✳️ I’m a mom of 4 and happily married to the love of my life. ⁣⁣⁣ ⁣⁣⁣ ✳️ I love partnering with business owners!⁣⁣⁣ ⁣⁣⁣ – #instagramtips #instagram #instagramstrategy #likeforfollowers #marketingtips #socialmediatips #socialmediamanager #smm #facebookmarketing #instagrammarketing #instagramcourse #keynote #morefollowers #realfollowers #givingback #giveawaycontest #giveaways #lifecoachmentor #mentor #ceo #workfromhome

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The more I understand who my audience is, especially their ages and digital preferences, the more I can share content that is relevant for them. Even if it’s not color-coordinated and doesn’t make me look like an influencer.

Be Careful About The Shadowban 

As good as Instagram is, the platform still has plenty of spammers. From time to time, #’s can get blocked and if you use one of them, your post won’t get visibility. This happens typically when you use hashtags for followers. They will activate those spammers and your content will get blocked.

The good news! You can test if you have been banned.

Use this shadowban tester to get out of the doubt.

In Closing

The number of hashtags matters for your social media marketing, but the content you share matters the most for your banking account.

Commit to getting to know your audience and give them what they want!

Virtual coffee? Let’s chat! I would like to discuss your questions!

What Marketers Need To Know About The Forensics of Content Marketing

Be honest! You can be writing all day, but you hate numbers! You see your Google Analytics, CTR %’s, Google Search Console reports and … now what? 😩

Data can come from anywhere. Insights come from intelligence.

What is the first thing that comes to your mind when the word “forensic” is mentioned? Well, most of Gen X and millennials associate it with crime investigation. Watch one episode of a crime television show, and you will hear the word forensics mentioned after every minute. However, the word has a broader use than you might have imagined. 

This is particularly true when it comes to the marketing field. Marketing these days has become a never-ending game of one-upping the competition. Whether it’s inbound marketing or outbound marketing, or email marketing, you never know who is going to best you in the days to come.

Because of this uncertainty, people often contemplate giving up. In several cases, people are unable to determine a scalable, steady, predictable, and logical path. Lack of clarity drives them insane, which leads them to make wild and risky decisions. Luckily, forensic marketing is there to save the day. In simple words, forensic marketing provides you the cold hard evidence that pinpoints which of your marketing efforts is not working.

However, forensics is not just restricted to marketing or criminology. It is also present in various other fields’ kike law, medicine, and accounting. 

Marketing Needs Forensics

Let us briefly discuss the role of forensics in these fields:

Forensic Accounting: This form of forensics helps to find out accounting anomalies in standard practices and records

Forensic Medicine: helps to point out inconsistencies in medicines and treatments that patients go through. The discrepancies are gauged through patient response.

Forensic Attorneys: The job of a forensic attorney is supporting and concluding court cases by closing the gap between law and science. Attorneys thoroughly go through crime scene evidence that might help them to conclude the situation.

So, have you noticed what forensics in any field have in common? Well, they all help to point out irregularities and inconsistencies. Imagine incorporating forensics for your company’s marketing efforts. If done right, the only thing stopping you from achieving your goal would be an act of God.

Is Forensic Marketing A Real Thing?

Forensic marketing is as real as it gets. Think of it as data mining. Tons of companies use data mining to extract useful information out of raw data. They use software that helps them see specific patterns, which offer them a lot of helpful information about customers. It allows businesses to come up with efficient marketing strategies, which decreases their costs and increases their sales. In short, the process of forensic marketing consists of several steps.

Finding the right balance for your marketing strategy is the ultimate goal of forensic marketing. Utilizing forensic marketing will provide you with scalability and predictability that will lead to the massive growth of revenue.

Another aspect of forensic marketing is being aware of the next step that you will take after identifying issues, weaknesses, and challenges. If you are unable to rectify a situation, chances are that future outcomes will become even worse. It does not matter whether you are a VP of marketing or Chief executive officer; your ultimate goal should be to identify and fix weaknesses and optimize your client’s marketing efforts. 

Reviewing your current marketing activities and sales process helps you to make the necessary amendments to achieve your targets.

The World through a Forensic Microscope

As I have already discussed earlier, most professional services have a forensic component these days. Be it tax specialists, lawyers, or accountants; you will find some level of forensics in their specialties. Uncovering what has unraveled is the primary purpose of using a forensic approach in marketing. Much like crime scene investigations, the forensic marketing microscope helps to find the culprit behind your company’s revenue and leads or lack thereof. 

Assessing current marketing through forensics is quite simple. Here is what happens:

Your business (or your client’s business) provides a solution for a group of people. That is your target audience. You want to get visible in front of that group so they know about your solution. But you also want to influence them so they become your client. This is where forensics comes handy. It’s all about turning insights into actionable steps so the business can achieve its goals.

Marketers Have a Hard Time Proving the ROI from Their Digital Marketing Efforts

Most marketers have quite a difficult time when it comes to proving the returns from their digital marketing efforts, be it from content marketing or social media marketing. Being a marketer, I have noticed that we often juggle heaps of projects. So much so, that many marketers, later on, find themselves in a turbulent whirlwind that never lets them do their jobs properly. The result is the inability to report on ROI of all of the marketing responsibilities they take on. Finding accurate data and presenting it becomes increasingly hard.

According to a reputable survey, marketers from various countries were asked what their biggest challenge is when they try to attempt their marketing’s ROI. The vast majority of these marketers reported that attributing to their digital marketing ROI was most problematic for them. A significant reason why proving ROI for digital marketing, especially when it comes to content production, is quite tough is because most analytics platforms base their reports by, on page SEO, local SEO, paid searches, email, social media insights, ad performance, and other channels. Surprisingly, even sophisticated attribution models do not tell whether the money you spend on your marketing efforts was worth it or not.

Despite that, there are a few things you can do to improve your efforts. First of all, use a top website analytics platform like Google Analytics for reporting your campaigns with accuracy. In addition, use tracking codes for all marketing activities that make use of your content. UTM codes are a good example of that. Furthermore, report your content by using a custom dashboard.

By having these, you will find It easier to report the impact of each of your marketing efforts. It will also help you combine your financial and campaign reports. It is not as these challenges cannot be conquered. However, you have to step back from the production lime, find suitable key performance indicators for the business, and use tools that match your needs. Sure, you might find it painstaking in the beginning; however, with time, you will see a significant improvement in proving ROI on your digital activities.

Organizations Want to See Conversion Rates and Real Sales, Not Just Clicks

Conversion rates are, without a doubt, the most crucial digital media and digital marketing metric. All of your online marketing efforts, especially content marketing, aim at a single purpose, and that is to convert your website visitors into loyal customers. 

Conversion rates include more than just sales. Free quote requests by visitors, calls, and filling contract forms also are considered as conversions. Any action that increases the chances of your business making a sale can be referred to as a conversion. 

I have seen quite a lot of people become overwhelmed by metrics in their early digital marketing days. You should always watch click-through rates and CPC while keeping return on investment in mind. Do not make the mistake of diverting all of your attention to clicks. It is a recipe for disaster. Organizations care more about real sales and conversion rates. 

If you haven’t done it yet, before moving forward with your content marketing plan, tracking your entire sales process is a must. Facebook provides a great feature to track clicks and actions with Pixel Event Setup Tool. You can use it to track your blog and call to actions, for example. This will be the only way for you to show that your content marketing is turning into real users.

Importance of Measuring Conversions From Your Content Marketing

If it is not abundantly clear by now, improving conversion rates is the cheapest possible way to improve profits from your content marketing efforts. 

If this was not enough, here are some more reasons that solidify the importance of conversion rates:

Conversion Rates Indicate Failure and Success

As a content marketer, you typically pay attention to keywords, keyword density, and other SEO tools that help you craft the best content marketing strategy. But your work doesn’t end there.

Besides your SEO metrics, a content marketer needs to track their conversion rates from their content marketing efforts. This is the only way you can tell if your content marketing is working.  

You Save Money with Better Conversion Rates

Higher conversion rates allow you to cover a lot of ground without having a big ad budget. You can even reduce the current ad budget and use cash leftover to test new marketing tactics. Your banking account will appreciate it.

Conversion Rates Tell You About Your Readability

Readability is a major factor in online content and can greatly increase your site’s search engine optimization (SEO) levels. Readability is the practice of making your writing understandable and easy to digest for your target audience. Marketing to your audience is critically important. 

If your conversions are healthy, chances are your readability is healthy as well. On the other hand, if conversion rates are not optimal, exploring readability scores is a must. 

A common mistake I see is that marketers only track conversions from their sales page. However, they seem to miss other elements that are important to drive conversions for a website, such as brand authority and brand trust. How do we measure those? 

Conversion Rates Are Impulsed By Trust

If your audience can relate to the content that you have created, then they are more likely to trust your brand. But that’s not enough for them to purchase from you.

“Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. The survey conducted by his company found that brand trust affects the bottom line in a variety of ways.

As a forensic marketer, sometimes I need to step back from the quantitative metrics and explore deeper the qualitative ones, such as trust, empathy, relatability, approachability, charismatic. Maybe your conversions are not happening simply because the brand doesn’t inspire trust to the audience. Or it’s not delivering the information that users expect, in comparison to similar products or services. 

Tips to Improve Conversion Rates

Since we have discussed why conversions are so important, let us talk about some helpful tips that could potentially boost conversion rates from your content marketing efforts.

·   Be impeccable with your online presence. Users will search you! Grow your company’s social media, add a business listing, add it on google maps, provide the necessary email addresses etc. Do everything possible to attract people to Twitter, Facebook, and other accounts. Display social proof on your pages if you happen to have a decent following. Also, remember to use title tags and meta tags to improve its online presence. 

·   Have a clear definition of what is a conversion. Your initial goal from your content marketing is to build awareness. You need to measure your performance based on the number of users your content marketing is attracting. Optimize for traffic, engagement, and email subscribers, until you reach at least 5,000 visitors per month. Then you can optimize for sales.

·   Niche! Although aiming for a wide audience is a great idea, you should also focus on the particular demographic that appreciates your product the most. 

This can be confusing but trust me, it takes me seconds seeing your blind spots. That’s why you want a forensic strategist in your team! 

Real Case

There was a local Tech Company that saw a noticeable decline in its sales and leads all of a sudden. This happened in late June 2019. The company got in touch with its marketing agency and asked what the problem was. The agency did not find any issues and claimed that everything was all right. They said “all you need is to increase your PPC budget”. 

Tech Company agrees to boost their PPC budget to $20,000 a month. Guess what happened next? Do you think sales went up? 

If your answer was no, you were right! 

Things did not improve, however. In fact, they got even worse. The sales saw a massive 40 percent drop despite adding a lot of extra budget for enhancing the marketing efforts. 

This is when they called me on-site to perform a Forensic Analysis for their marketing to figure out the missing pieces. They did know that something was wrong but could not figure out what it was. All their marketing agency provided was invoices and click rates, which are not enough.

Their marketing agency could not provide an explanation of why sales were not happening, simply because they were just doing 1 tactic: PPC. The center of their tactic was the money factor, instead of the user. But the client isn’t a marketer, so they don’t know what they don’t know. 

From my analysis, I found critical conversion metrics that were missing- all related to their top funnel marketing. They had no content marketing strategy in place, except for the product description and call to action. I showed them their top competitors and their content marketing. We drafted a top-funnel content marketing plan that will drive them up to 40,000 new visitors – all organic. By adding organic traffic, their marketing budget went from $25,000 a month to $7,500 but now it includes content marketing, social media marketing, and PPC. We are now monitoring sales patterns so we can craft advertising campaigns, based on what their users want!

Our 6 Steps of Forensic Marketing Consulting

We are highly proficient when it comes to forensic marketing, whether its for a local business or for a wider one. Our efforts have provided first-rate marketing solutions for various renowned clients. Here are our 6 steps of forensic marketing consultancy.

Before Taking a Case – Assessment

The first thing that we offer is a marketing health check. It is completely complimentary. I was very adamant of making it part of our assessment because it was a system I had since my law firm days. I do not take cases that are hopeless and unwinnable. It saves time and money for both parties. I have turned down cases numerous times, as I know how much clients appreciate honest pros.

Our forensic consultancy will help you with coming up with a brand development strategy. We use web analytics tools, determine local search ranking, along with other ranking factors to see how fat we can take your brand. It will also help you to find opportunities to take your optimization to the next level. Our thousand-dollar worth assessment is free and takes you 45 seconds to complete the form. Then from our end, about 3 hours. This phase is complimentary.

Structure Our Case: Low Hanging Fruits First

After completing our assessment, we come up with a plan of action, along with projected results and budget. The most common deliverables are optimized landing pages, web pages, and competitor keyword analysis. With these, clients see results within a few weeks. 

Once the client officially hires us, we then perform deep-dive research to find the areas of opportunities where our clients can see results in the shortest amount of time. This takes around 5 days. And when the client is a marketing agency the process is even faster.

Forensic Audit

It would be fair to say that forensic auditing is probably the most essential part of our job. Our clients provide us analytics, and leave the rest to us. As we always say, data can come from anywhere, insights come from intelligence.

UX Research

We perform a thorough UX research to see whether the online experience you are providing your customers is worthwhile or not. We also conduct UX mapping to improve your digital marketing efforts.

Marketing Strategy

Once we have enough data to establish patterns (30-60 days) we make a holistic strategy for optimal marketing. We then create a marketing calendar with realistic goals in mind. We also make sure that our implementation is bulletproof and free from cracks.

Support (911 Style)

We set up our projects with regular alerts to notify us if there are any errors. We get to work as soon as there is a notification. You can contact us or message us at any time you want, as maintaining transparency is of utmost importance to us. It helps to establish trust with customers and improves communication.

Book Your Forensic Assessment Call Today (Free)

What Does a Forensic Content Marketing Strategist Really Do

Considering revamping your marketing efforts? Debating between hiring a full-service agency or in-house?

This article will enlighten your decision-making process. 

Dream Teams Have A Content Marketing Strategist (And Managers Too)

Today’s consumers are more informed and proactive than ever before. While a bulk of purchases still occur at conventional brick-and-mortar businesses and retail stores, for a majority of customers, the journey to purchase starts elsewhere. And this means that modern brands must now be publishers

This is where content marketing comes in.

Hiring a content marketing strategist makes a lot of sense for small business owners, such as doctors, lawyers, and therapists. If you run a legal or dental practice and are constrained by your budget, you may not want to hire a big agency. In this case using a content marketing strategist will do the trick without draining your budget.

Content marketing is usually an inexpensive and very effective way to reach your potential customers and serve current customers as well. It has quickly become the preferred way for small businesses to reach out to customers and build their brand. Especially local business owners and service-based professionals who prefer word of mouth marketing.

In today’s tech-driven world, content marketing for all small businesses is essential. Although content marketing might be a relatively new term, there is certainly nothing novel about the concept. 

Content marketing is about creating unique content that offers value to your consumers instead of producing material designed to produce direct sales. Content marketing takes a different approach to marketing campaigns. It’s not transactional but educational. 

You will be shocked to know that 60% of these businesses have no information listed online. Often, many small businesses understand that they need to produce content, but they are stuck trying to determine how to generate quality content on a long-term basis. We can help you with it.

If you are a small business owner, content marketing can come to your rescue. Content marketing can achieve conversion rates, which are 6 times higher than other types of marketing.

The Evolution of Content Marketing Jobs

In its early days, it seemed like content marketing was just a fancy word for blogging.  I see this misconception a lot! In fact, I’ve seen websites that don’t have a blog because their web developer told them they didn’t need to write posts. 

In case you’re wondering if you need a blog, YES! You do! But actually, content marketing encompasses a lot more — particularly today. 

Your audiences are online everywhere. They are visiting your website, connecting on social media, engaging in many channels including texting about you!  If you have a blog, they will read your articles (and emails too). How do you keep up with all of that in a cohesive way? How can you put all those pieces of a puzzle and actually generate revenue? That’s exactly what content marketing strategy is about! 

So, just like almost anything else in our world, content marketing isn’t something that sprouted out of nowhere and took the world by storm. 

Content marketing was created and developed, and it further improved over the years. Although it is no secret that content marketing for small businesses has skyrocketed in popularity in the past couple of years, the core principles of content marketing have perhaps been around for centuries. Also, it would do savvy content marketers good to have a couple of classic examples to bust out at strategy meetings and even corporate parties.

In the past five years, there has been strong support for various positions, such as content director, content manager, and content marketing specialist. This is not surprising given the rise in popularity of content marketing. Not just are there considerably more content marketing jobs available throughout the globe now than in the past, more prospective applicants, as well as firms, are looking for them too.

From its infancy, content marketing has gradually evolved to include more detailed and sophisticated storytelling, a greater emphasis on the customer experience, and smarter distribution techniques. 

And one thing is for sure: great content definitely stands the test of time.

What is a Content Strategy?

Content strategy is a digital marketing strategy that companies use to create honest, educational, and transparent content consistently for an ideal buyer profile. So, it involves the management of almost any tangible media that you have created and own, such as written, downloadable and visual. In most cases, the goal of a content strategy is to use the promotion and publication of content to drive more organic website traffic, improve qualified lead generation, and empower your sales team to close more deals faster.

Your content strategy helps connect your company’s content efforts and initiatives with business goals and consumer needs. Everything that you do with regard to content must map back to those requirements. 

A content strategist is responsible for identifying those business interests that can be satisfied through content. They design a plan for developing and distributing such content.

Content Marketing and Sales Funnel

One of the biggest differences between a content writer or even a social media manager and a content marketing strategist is that content marketing strategists are revenue-oriented. 

Your production of content should have tactical points of contacts and that’s essentially a “sales funnel”.

Sales funnels come in many different forms. Also, keep in mind that different influencers and experts may call the various stages by different names. It is worth noting that the conventional sales funnel has been gradually changing to a content marketing funnel, and many businesses are still trying their best to figure it out.

The Basic Sales Funnel

You are probably aware of a basic sales funnel. It has the following steps:

Ø  Awareness

Ø  Interest

Ø  Decision

Ø  Action

The top of the sales funnel is called awareness. You have to feed the top of the sales funnel by generating more brand awareness. You have to keep people moving through the sales funnel by getting them interested in your products or services. And then you provide them the information they need to make a decision. They will then take action.

Marketers can now support sales in a new and unprecedented way by specifically targeting each part of the sales funnel with stage-specific and unique content types that will help qualify, nurture, and convert prospects and leads into long term customers.

Note that a content marketing funnel tends to work much the same. It has 4 stages:

·       Attract

·       Convert

·       Close

·       Delight

It helps guide people through various stages with engaging content. However, it has one important distinction. A content marketing funnel recognizes the significance of delighting customers as a great way to continually replenish the funnel.

Here are some examples of content that’s suitable for each of the marketing funnel stages:

·       Attract (Ads, website, landing pages, videos)

·       Convert (Social media, webinars, and whitepapers)

·       Close (Questionnaires, ratings, and reviews)

·       Delight (Special Offers, emails, blog posts and giveaways)

What Does A Forensic Content Marketing Strategist Do?

Content marketing strategists are marketers who are responsible for developing and managing a brand’s content strategy. 

A content marketing strategist creates content that resonates with an existing fan base, and at the same time, is engaging and differentiated enough to draw in new, overlooked or underserved consumers. The goal of content marketing strategists is to develop a content strategy that drives more targeted inbound traffic while guiding visitors through the sales or marketing funnel. 

A content strategist or content strategy manager oversees and manages the planning, design, and development of informational content that is produced by a company. So, they take into consideration what the marketing content is, what it can be, and come up with ways to curate content so that it communicates the core values of the organization.

They also ensure the content is clear and compelling and is suitably distributed across mobile, web, and social platforms, adhering to a consistent brand philosophy.

In other words, content marketing strategists lead your content marketing factory! If you don’t have one, they create one for you. 

A forensic content marketing strategist is also a great fit for a marketing team since its role is to maximize ROI. 

Responsibilities of Content Marketing Managers

Content marketing managers have the challenging and exciting role of promoting a brand through engaging content and stories. 

Filling a content marketing manager or strategist’s position often requires tremendous effort.

Here are some of the main responsibilities of content managers:

  1.  Accountable for all content marketing efforts and initiatives to drive engagement, traffic, and leads, which delivers sales and customer retention
  2. Analyze competitors
  3.  Identify the target audiences
  4.  Collaborates across various functions to deliver an effective and suitable content marketing strategy along with an editorial plan in order to meet the business objectives of a company at the lowest cost
  5. Managing a company’s content marketing budget
  6. Management of various creative resources in a company, including writers, designers, and other personnel
  7. Some editorial requirements, such as basic SEO understanding, content structure and categorization, content development, content distribution, and measurement.
  8. Knowing which platform, such as social media, different types of content are best suited to
  9. Development of comprehensive editorial governance to ensure content is consistent with a company’s brand voice, tone, and style
  10. Develop and manage editorial calendar and organization workflows

Some other responsibilities are implementing SEO best practices, and developing and fostering strategic partnerships.

For startups, a content marketing strategist is able to advise on how to build an audience to get clients faster.

Our office focuses on analytics in-depth, which is why we say we do Forensic Content Marketing. We find the gap between your revenue goal and your marketing efforts. 

Skills Needed to be a Forensic Marketing Strategist

The following sets of skills are immensely beneficial for a content strategist to use on a daily basis.

1.    Writing and Editing Skills

This is one of the most important skill sets. If you cannot write engaging and quality content, it does not matter how well you plan and distribute it. It is no secret that the writing process is one of the most important aspects of content marketing. In addition, you will also have to develop strong editing skills to make sure that the marketing content that your team is creating is top-notch.

2. Project Management

 Content editors are often project managers with a comprehensive understanding of what a brand should say and how they should say it.

3. Search Engine Optimization (SEO)

SEO is important for all content writers and managers. As a content manager, you not only have to understand good search engine optimization practices as they work today, but you will also need to understand what’s coming around the corner. 

4. Analytics

Good content marketing requires in-depth knowledge and understanding of common analytic tools, such as Google Analytics, Kissmetrics, and Omniture, etc. as well as various optimization approaches, like A/B testing and multivariate tools.

5. Content Monetization Skills

Content probably is not the way you directly generate revenue unless you work at a media company. Instead, the goal of producing content is to get people to purchase your products and services. As a content marketing strategist, you have to plan how the content can be effectively monetized and communicate it to your executive team. 

If your business has implemented a content marketing plan but results are not coming as expected, a forensic content marketing strategist will be a great fit.

Elements of a Successful Content Marketing Strategy

An effective content marketing strategy for your small business can set your brand apart from your competition, drive new business, and shorten sales cycles. Although no two content strategies are alike, all should have a few essential components. An effective content strategy often incorporates a range of tactics, such as:

Search Engine Optimization

This is important as SEO tactics can considerably improve your rankings on many popular search engines, like Google and Bing. Note that strategically crafted content on your site that’s informative, unique, and original will enhance your SEO results.

Social Media Marketing

For small businesses, social media is an invaluable element of a content marketing strategy. Keep in mind that industry influencers, customers, and reporters all use social media to interact with your brand and find information.

Media Outreach

By coordinating with the bloggers and media to schedule interviews and coordinate contributed article opportunities, you will be able to receive third-party validation of your business, products, and expertise.

Outsourcing vs. In House Content Marketing Strategist

The first and most important content marketing choice, many small businesses must make is outsourced vs. in-house. Keep in mind that there are pros and cons to each approach.

Pros of Outsourcing

With outsourcing, you have a lot of choices. For example, you can find and hire content editors and niche contract writers through LinkedIn, or have an independent agency do all of the legwork for you. Outsourcing also means that you can lean on the marketing knowledge, expertise, and network of the marketing agency that you partner with.

If you would like to publish content on a more frequent basis without compromising on the level of quality, you will need more writers and editors. This is where an external agency can help you scale up as you can easily outsource as much content as you want.

In most cases, outsourcing content creation is much cheaper, especially for small companies.

Pros of In-House Teams

Using an in-house team means that you get industry expertise as well as a deep understanding of your brand. Also, an in-house content creation team means a much speedier approval process with considerably less back and forth. Keeping this function in-house will also ensure that your marketing has direct control over the messaging.

Our Forensic Content Marketing Approach

Here’s our favorite recommendation: when the business is starting, outsourcing will facilitate speed. Typically, marketing agencies hire us for the strategy component and they execute.

When the business reaches a healthy cash flow, then an in-house team will be a great move. And we work with those business owners as well.

Forensic Content Marketing Strategists – Austin Texas.

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