Posted on

Content Marketing Trends To Use In 2022 | MFG

The Greatness Blog

Content Marketing Trends To Use In 2022 | MFG

Content marketing is a fast-paced industry with consistent changes and developments. Let’s talk about content marketing trends for businesses in 2022.

The Evolution of Content Marketing

 

The content marketing landscape has gone through several changes in the past few years. Everything, from the means of content to the strategies for maximum content exposure, has changed. For example, there were only a few platforms for online content marketing in the past. People used to advertise and market their products through billboards, print media, and television. 

Things have changed, but a few ground rules remained the same throughout this time. These include understanding your target audience, picking the right promotional strategies, and having clear business objectives for your industry. 

While content creation is interesting, it can overwhelm some of the content creators because staying ahead with content marketing requires consistent vigilance. We understand that it is difficult for most content creators to grasp the techniques across so many platforms and a wider variety of audiences. So, here is our guide for the best Content and online marketing trends for 2022. 

No worries! We got you! 

Our team has put together everything you need to know about content marketing trends in 2022 in this article, followed by several online marketing trends that we believe are relevant to growing a business in 2022! 

Let’s focus on helping you develop an effective content marketing strategy and maximize your audience. 

 

Content Marketing Trends for Creators in 2022

The year is 2022 and you’re reading this article on your smartphone while walking down the street. You only have a few seconds to read and, for it to be successful, the content creator must make an impression right away.

Content marketing has hit the mainstream and provides both media companies and independent creators with opportunities to reach their audience. The best practices of the past are still viable, but new strategies are emerging, making it more important than ever for content creators to stay on top of current trends.

The following are five major content marketing trends that you need to know to get ahead of the curve and stand out from your competition at a time when consumers have shorter and shorter attention spans and more content is competing for their attention than ever before.

 

Evergreen Content

Evergreen content refers to articles, blog posts, videos, and the like that are always relevant because of their subject matter. Rather than focusing on current events or timely topics, evergreen content is more about timeless advice and wisdom. The goal of evergreen content is to provide value, regardless of when it was published, meaning that it never goes out of style.
 
Since there’s no expiration date for this kind of material, search engines will continue to find and index it. In other words, evergreen content can have a much longer lifetime than topical material and deliver organic traffic for years to come.
 
This kind of content will help your content stay relevant, even when it’s published years back. It will not only help the audience for the time being but will also remain a source of info for them in the future.
 
Marketing teams and creators should shift from a single editorial calendar to evergreen content marketing campaigns. Rather than creating a new content piece every month, take time to create evergreen or timeless pieces that can live on your site and bring in organic traffic for years.
 

Omnichannel

Omnichannel marketing aims to bring together and cooperate the various channels that businesses use to interact with customers to provide a consistent brand experience.
It’s important to make sure that your brand is presented with consistency across each platform; however, it’s also crucial to adapt your message for each channel according to the way your audience uses it. 
 
Knowing what your customers want is critical to building an omnichannel strategy.  This is where market research comes in, to help you understand what type of messages work for your audience and which channels they use. 
 
You need to be where your customers are. If they’re spending more time on a particular platform, then it makes sense to place a stronger emphasis there.

 

User-Generated Content

One of the biggest challenges for businesses is building a reliable impression on the market and consumers. However, this is something you can easily counter with user-generated content. The user-generated content (UGC) refers to posts, photos, testimonials, and videos created by the users instead of the brand itself.

The UGC takes the authenticity of any business to the next level. People are more likely to trust companies that have tons of satisfied customers, positive feedback, and similar information that improve quality products/services. 

Statistics reveal that consumers are most likely to prefer products that have positive reviews, compared to those without them. Furthermore, it also acts as a trust signal and builds a stronger, loyal customer base. 

The main reason is that many people do not trust mass media sources and deem them unreliable for their retail decisions. Ensuring your customers are satisfied enough to create user-generated content for you will help you improve your content marketing in 2022. 

 

Implement Social Listening 

Social media platforms help track mentions and conversations related to a brand. Owners can then analyze them for insights for further opportunities. This makes it easier for them to compete with other businesses.

However, it is a two-step process, which involves the following:

 

Step 1 Monitoring social media channels for brand mentions, products, competitors, and keywords concerned with your business.
 
Step 2: Analyzing information to find ways to implement what you already know. This can include something as small customer response or something major such as shifting brand positioning. Either way, it plays an essential role. 
 
Social media listening tools allow understanding how customers and potential customers’ sentiments about your business. You can do this by analyzing social media platforms. It also allows businesses to learn what they think about the competition.
 
Moreover, the tactic works beyond the numbers to consider the data mood. This “online mood” is also called social media sentiment.
 
My recommendation as an expert is: Instead of using generic tools to generate content, use social listening tools to communicate with your audience. And create content for them!
 

Social Media Topic Testing

Social media in 2022 is all about creativity!
 
It is important to run social media experiments if you want to stay ahead of the competition. A few witty jokes or puns contribute to user engagement. You can add factors like the poll to add more entertainment and direct participation by the users. However, you need to be smarter than asking simpler questions like “What should we do?” Instead, use gamification tools to achieve this target.
 

Content Tracking

You can’t grow what you can’t measure. Tracking content can be challenging, especially when it comes to reporting. Therefore, you should know how to track things for better business growth.
 
We suggest tracking the following KPIs for content performance.
  1. Engagement: which pages generate more engagement 
  2. Offer downloadable to your social media followers and keep track of it!
  3. Web visitors: users and page views
 

Bottom Line

Still not sure what to do with Content marketing trends in 2022? Of course, these trends have become quite complex. You will be considering several platforms like Facebook, LinkedIn, Instagram, etc, and each of them is going to impact your audience. It won’t be easy for you to pull this off right away, but you can still do it with enough help.

However, simple steps like content tracking, using social media for topic testing, creating socially validated and user content and incorporating an omnichannel for your business can help make a difference in your business.

We hope you found this content marketing trend guide helpful. Ensure reading out our future articles for each social media platform. It will help you increase audience and response and take your business to new heights.

Read Post

Maybe You Like

Posted on

10 Tips To Increase Conversions From SEO Content Writing

Advice from SEO Content Writers

If you are not generating conversions from your content, read on. We have 10 tips that will increase your conversions through compelling SEO content writing. 

How do you make content that converts?

Many bloggers and marketers are looking to increase their web traffic and generate more revenue, but don’t know where to start. This post will provide you with 10 tips on how to create high-performing SEO content that is both engaging for your target audience as well as Google’s bots.

So, let’s dive in!

1. Write for Your Customers’ User Intent

Search engines use algorithms to process queries and show results based on the user’s query. As it turns out, 99% of all search terms fall under 4 different intent categories: informational, navigational, commercial and transactional.

The first step to writing for the right search term is to identify which intent your user is searching for. To test the current state of your product or marketing copy, ask yourself: “which of these intents are my users trying to accomplish with this search?”

Each intent has its own character and language, but they all have one thing in common: they are all about the user. For example, when someone is searching for a specific solution to their problem, this intent is called “informational” – which matches your customer’s language with words such as:

How do I…? What is…? Why should I use…? Which of these is best for me?

When your future buyers type in those questions, write with solutions and evidence so that you can position yourself as a thought leader. As an example, let’s write a search term for a hypothetical app about content writing. If someone were to type in “How do I write a blog?”, the intent is informational. In this case, we are looking for keywords such as: step by step, wow-to, best tools, templates, benefits, tips.

However, if the same person types in “blog writing services”, they are in a commercial intent. This means that they are “shopping around” for solutions. You certainly want your content marketing to position your solutions in front of those users.

The 4 types of user intent for SEO are:

Informational, navigational, commercial and transactional.

The intent of your user’s search is important in determining what your content needs to be. If you are not seeing conversions from your content writing, review your topics.

2. Write a Strong Headline/Subheadline Combination

Your SEO content headlines and subheads should be used to tease the main points. These are SEO copywriting techniques that will make your headings more dynamite for landing pages, engaging customers, and enticing clicks. Make your SEO headlines so intriguing that the customer will want to read more. SEO copywriting is perfect for this, but keep it short and sweet!

For example:

SEO Copywriting Techniques #1

SEO Copywriting Techniques: #2 

By optimizing your headlines will not only increase the readability of your content but will motivate your readers to read until the end and pursue your call to action.

3. Use Mobile User Intent

SEO content marketing needs to consider the particular needs of those who search from mobile devices. They search from their mobile devices, but they will access your page from their desktop, later on, to make a transaction. 

Do people buy more on mobile or desktop?

Regardless of which device consumers use to access the web, units per order—or the average total item count of an order, a new Episerver report finds that consumers still choose desktop as the dominate device to make ecommerce orders, even though smartphones are the majority of web traffic.

In this report, mobile was found to be the main device from which consumers accessed the web, with 50% of all online sessions coming from a smartphone device, 41% from a desktop and only 9% from tablets. Regardless of which device consumers use to access the web, units per order are 24% higher on a desktop than a smartphone and 14% higher on tablets than smartphones, with 3.6 units being purchased on a desktop and 3.3 units and 2.9 units on a tablet and smartphone, respectively.

Optimizing your website for mobile devices can increase conversions by as much as 300%.

4. Inform Customers in a Trustful, Creative, Accurate Way

SEO content marketing is not only about SEO copywriting; it is also about relaying information to consumers through attractive writing that grabs the attention of search engine users.

Writing for SEO is not the same as writing a blog post, an instruction manual or any other type of document. Rather, it requires a combination of the different writing styles in order to reach your target audience and increase your rankings at the same time.

Incorporate relevant and catchy stories so your readers can feel your presence behind your content.

5. Keep your article concise

Keep your article concise (most SEO specialists say that SEO content should be no more than 500 words). Short SEO articles are easier to read, more beneficial for search engine spiders, naturally SEO optimized and users will not get bored.

6. Write your content scannable

Scannable content is when people can read it and understand it quickly. SEO content should not be a one-time read. SEO content should communicate information that people need to know on their first read and in parts they can recognize on a second or third pass. SEO articles with good SEO copywriting are scannable.

A study titled “The F-Shaped Pattern of Reading Online” found that as a reader scans text, they read the sentence above the paragraph first. The reader then moves back down to the previous paragraph or two. This is an F-shape pattern of reading online. SEO content should be SEO designed to follow an SEO F shape design.

7. Integrate “people also asked” into your SEO writing

You should include in your SEO content a list of questions or an article that covers the topic you are targeting, but they don’t need to be identical. This will increase user satisfaction, as they will have more answers to their “people also asked” questions.

Adding questions will give your readers information they can further share on social media.

An example of using the “people also asked” content writing SEO could be as follows:

Pick your best-performing blogs and add content based on what people have asked, paying attention to the questions that they ask when they are ready to buy. For example, instead of content writing SEO, look up for “hire seo content writing”.  The closer you get to those questions asked by people ready to convert, the higher your opportunities.

8. Use schema markups to increase traffic

There are many SEO tips SEO content writers should know, but by far one of the most powerful SEO strategies SEO copywriters can use is schema markups. SEO schema markups are a way for websites to tell search engines that their site has certain features such as location, price, and tagline.

What are these SEO markups?

The SEO markup fields in HTML are typically created using tags such as <h2>, <h3>, <h4> etc. SEO content writers should create headings for different topics and SEO categories under their article and then apply relevant SEO tags to them.

For example, a writer looking to SEO optimize SEO content SEO on SEO copywriting should SEO title SEO with the SEO topic and SEO keyword “how to write SEO content for SEO”:

<h1>How to SEO Write Good SEO Copy</h1>

<h2>Learn how to SEO write content that will rank in Google’s search results.</h2>

Take advantage of markups, especially those who can position your services.

9. Use H1, H2, H3, and H4 correctly

H1 is the heading for SEO content SEO writing that corresponds with SEO keywords.

H2 provides a detailed focus on the topic of the article.

H3 is used to separate topics in SEO content, and it should be placed under relevant sections in the article.

H4 heads provide users keywords while creating user interested formatting for scannable text. 

If your articles have subjects but they are not set up as headlines, this can be an opportunity to optimize them.

10. Avoid random topics. Be specific and build a campaign for a niche

Instead of building content to hit keywords, develop an entire content marketing campaign hyper focused on a target audience.

In Conclusion: SEO content marketing works great!

In general, writing for SEO should not take away the main focus of why you are writing, which is to communicate with humans! And if you want to see more conversions, you need to start writing for those users who are considering to buy what you have to offer, today! 

Accelerate Your Growth With Our SEO Content Services 

We hope you found some value in these 10 tips. However, if SEO content writing still feels like a lot of work and time to produce, book a call with our experts who can take an objective look at your current marketing strategy and provide expert advice on how we could help you improve it. There’s no better way to grow your business than by getting the right mix of quality content that gets shared online!