The Greatness Blog
Are You A Construction Company Or A Construction Brand?
James has done some small construction jobs and his customers have been sharing the results on social media. His business is booming. Quote requests are coming in almost daily. He’s so busy that is already sending business to other construction companies. But there’s one problem. James has no time to do anything else but work. Jenny is not feeling well, despite her success. She has a toddler and mom guilt keeps her up all night.
Can you relate with James? Is your construction business booming and now you’re starting to feel like this is too much?
Keep reading, ‘cause we are giving you our ultimate recipe to building a profitable construction business.
What’s a construction brand anyway?
A construction brand is a company that is known for its quality workmanship, customer service, and use of technology. A construction brand differentiates itself from the competition by having a clear identity that is communicated through all aspects of the business.
The best construction brands understand that it’s not just about the work they do, but also how they do it. They are constantly innovating and improving their processes. They treat their employees well and invest in their development. They focus on the customer experience and always deliver what they promise.
What are the 5 benefits of branding?
There are countless benefits to branding your construction company. Here are just a few:
- Increased visibility: A strong brand will make your construction company more visible in the marketplace and help you attract new customers.
- Improved customer loyalty: Brand loyal customers are more likely to return to your company for future projects and recommend you to their friends and family.
- Greater employee satisfaction: Employees who feel proud to work for a well-respected company are more likely to be productive and happy in their jobs.
- Access to new markets: A strong brand can help you enter into new markets and expand your business.
- Increased profits: Companies with strong brands typically outperform their competitors and enjoy higher profits.
In our example, if James wants to grow more revenue, he needs fewer clients with larger contracts. And that’s going to happen if he attracts those sales leads using construction brand marketing.
If you’re ready to take your construction company to the next level, it’s time to start thinking about branding. Branding will give you a competitive edge and help you build a successful business that lasts.
What’s Involved in the Branding Process?
The first step in branding your construction company is to define your brand. What makes your company unique? What do you want to be known for?
Once you have a clear understanding of your brand, you need to start communicating it to the world. This involves everything from choosing the right name and logo to developing a website and social media strategy. You also need to make sure that all of your marketing materials, from business cards to proposal templates, reflect your brand in a cohesive way.
Should you build a local brand?
Building a local brand has a lot of benefits.
For starters, it’s a great way to build trust with your community. When people see your company name and logo around town, they’ll start to associate it with quality workmanship and customer service. This can help you attract new customers and win repeat business.
Another benefit of building a local brand is that it can help you stand out from the competition. There are a lot of construction companies out there, so it’s important to find a way to differentiate yourself.
How do you develop a local brand? Start answering these questions:
- What made you start your construction company
- What’s your business story
- Who is your ideal customer
- What are your company values
- What’s your company culture like
- What sets you apart from the competition
Pro tip: Successful branding begins with a well-defined story that is RELATABLE to your market.
Your company name, logo, and tagline should help you share your brand story. And if you already have a name, but you recognize that it doesn’t help you share a story, you can always add a strong tagline.
For example, if your company name is Sunshine Construction Inc. and you want to localize your business name, you can do it by adding a tagline. Sunshine Construction – Builder in Central Texas.
Keep in mind that people will be talking about you and they will Google you! For this reason, your brand story should be shared prominently on your website, business cards, and other marketing materials.
You also need to get involved in your community. Sponsor a little league team or donate to a local charity. Attend networking events and host open houses. The more people see your company name and logo, the more likely they are to remember it when they need construction services.
A construction brand example
A great example of a construction brand is M / I Homes. They identify themselves as one of the Nation’s Leading Home Builders. Their brand name has built online equity, based on how many people search “mi homes” online. Google has over 500,000 results for its brand name.
M I Homes has positioned itself to stand out from the crowd for its values. And this is a key element of building a successful brand. When you visit their website, you will be able to learn about their story, what makes them unique, and what are some of the processes and methods that they use that are different from other construction companies.
SEO (Search Engine Optimization) is key
As we mentioned earlier, your future buyers will Google you. This is where a great SEO marketing strategy comes handy.
SEO will help your website rank higher in Google search results when potential customers are looking for construction companies in your area.
The benefits of SEO go beyond just ranking higher in Google. A strong SEO strategy will help you:
- Generate more leads
- Build trust and credibility
- Attract high-quality prospects
- Increase brand awareness
SEO is a complex and ever-changing field, so it’s important to partner with a company that specializes in construction SEO. They will be able to help you identify the keywords that potential customers are using to find companies like yours and ensure that your website is optimized for those keywords.
Below is an example of M / I Homes online presence. They use effective SEO content strategies that have helped them gain brand recognition. And we say this, not because we work with them. We can find out how is a brand positioned online by using SEO tools.
What are the top construction brands?
Based on our research, the following are the top 5 construction brands in the U.S.:
- Pulte Homes
- Perry Homes
- Ryan Homes
- Taylor Morrison
Use this list and see which of these brands are your “hero brand”. Notice how they communicate their brand story, their values, their culture, and how they connect with their audience on social media.
Keep in mind, that this list is simply based on search visibility. Not in revenue.
Need Construction Marketing Services in Austin?
If you are looking for an award-winning construction marketing agency in Austin, TX, contact us today. We would be happy to help you take your brand to the next level!