Do You Really Need A Business Coach?

Do you really need a business coach? Maybe!

Let’s cover some important questions that you want to ask yourself when you’re in the process of hiring your business coach.

What Do You Want From A Business Coach?

Before we dive in, let me tell you about a conversation I had with a very successful business owner with over 20 years of experience and great friend.

She asked me if I thought that a business coach could help her.

“What would you like from a business coach?” I asked.

Her answer: I don’t really know.

A completely normal answer.

There’s no definitive guide on how to hire a business coach. Business coaching is a relatively new practice and has little to no regulations.

So, I asked her if she could tell me the story of how she started her business and how she currently felt about her business.

That question worked!

She told me all about her business idea, how she started, and all the work she put into building it up. Her eyes were shining. You could tell she was reliving those great moments in her head from when her business was a dream and she saw the possibilities.

I was patiently listening to her story as the suspense built. As expected, the romance period ended, business is taking more effort than what she thought, and she is questioning if there’s something more fulfilling that she could be doing.

She said …“I feel like I am in a different place. I no longer see my business as this amazing money-making machine.”

Can you relate?

As a business matures, the romance period ends and growing a business, on top of working with clients, becomes a heavy lifting job. This creates friction, since the original reason for starting a business was to not have a job.

The challenge for entrepreneurs is to figure out ways to feel passionate about their business, even when things are not looking great.

Hiring a coach makes total sense at this point (ideally you don’t want to wait until you feel like quitting).

I asked her more questions about her routine, the things she likes about her business. And I found out that she had been working on other projects related to helping foster care centers and would like to find a way to incorporate those into her business. 

You might not know what do you want from your business coach, but you will know what do you want from your business. The kind of routine you want to have.

Having clarity about the kind of lifestyle you want to live will certainly help you in the process of hiring a business coach.  If you can find a business coach that has achieved what you want to achieve and is willing to share everything with you, even better!

A Business Coach For Entrepreneurs Will Be A Great Fit

My friend’s story reminded me exactly how I felt, back in 2008, when I lost my law firm income. I had found an opportunity to work from home and was very confused. I wanted to know if that opportunity could truly replace my law firm income and wanted clear steps to make it work.

I was willing to put the effort, but I couldn’t afford to waste time.

So I met an attorney with experience in direct sales, who was living it! He gave me some pointers, but after a few calls, I was ready to start on his coaching program.

How Did I Work With My First Business Coach?

My first business coach had a very personalized model. He built a curriculum – just for me.  And I think this gave me a huge advantage.

During my first year of working with my first business coach:

  1. I had a clear vision of the kind of business I wanted to build.
  2. I learned about personal branding and how to position my story, instead of selling products online.
  3. He crafted our marketing and sales systems and became the #1 hispanic ambassador for Beachbody.
  4. I started a new distribution agreement with an international company.
  5. I discovered a new world of MINDSET tools.

I signed up a 3-months contract and by the time I was in month 2, I already knew I wanted to work with him for a full year. And we did. Best decision ever!

Keep in mind, this is back in 2012. This experience inspired me so much that I decided to be a marketing coach. So I signed up in a full year program with a marketing academy lead by Fabienne Fredrickson.

I’m a product of coaching and truly believe that if you find a good coach, your life will transform.

Business Mentor vs Business Coach

Another question that might come up when you’re doing your research is about the difference between a mentor and a coach.

How is a business mentor different from a business coach?

A business mentor has first-hand experience of the mentee’s line of work. A business coach, however, does not need to have hands-on experience of the kind of work the coachee is engaged in.

You’re getting someone who’s already walked in your shoes. They are experienced in your field and can help fast-track you along your growth path. They can offer guidance, friendship and support; there is usually a level of personal connection as they serve as a role model to help an individual reach their potential.

My first business coach was a mentor more than a coach.  Since my experience was so impactful, I am biased towards this coaching approach.

You should ask your future coach if their work is more mentoring than coaching and see how they explain it to you.

When I coach entrepreneurs, I mentor them. I’m an open book.  My clients have access to every move we make, behind the scenes.  They have seen wins and failures too.

Your business mentor should own a successful business 

Your business mentor should be successful. Something that seems very obvious, but it’s not always the case.

If you aspire to become a full time entrepreneur, your business mentor should have experience as a full time entrepreneur, building businesses.

There are “business mentors” who have never built a business successfully and sell programs teaching people how to grow a business.  This brings a huge red flag.

Business Coaching & Mentoring Programs (Coaching Packages)

If you’re looking for small business coaching services or small business coaching packages, a business coaching & mentoring program offers the best of both worlds.

Most coaches are creating packages. A package combines training and coaching with a customized mentoring experience. In this way, you could be getting pre-recorded modules, in addition to private coaching sessions.

In my coaching program, for example, we offer pre-recorded modules, personalized curriculum that covers sales and marketing training, and mastermind calls for accountability and implementation.

Finding a business coaching program near you will be recommended. Proximity will be key, as the program typically offers live events that can impact your business tremendously.

Business Coaching & Mentoring in Austin, Texas

If you’re in the Austin, Texas zone, my business coaching & mentoring program could be a great fit.

I combine personalized mentoring with coaching via private sessions, mastermind calls, and retreats. Members get access to a private community with exclusive opportunities to grow their business.

This is a great fit for business owners who are looking for a good mentor so they can thrive in life while growing a successful business.  Take our coaching survey to get to know you more.

We are designing our 2021 coaching packages and you can sign up to be the first to know.



These 5 Marketing Strategies Prevent Fitness Studios From Major Losses During Coronavirus Outbreak

Gyms small and large are closing across the country in order to slow the spread of the new coronavirus.

Health officials, politicians and business leaders throughout the world are encouraging “social distancing” in order to slow the spread of COVID-19, the disease caused by the virus.  

If you’re in the fitness industry and your business can’t open but you’re afraid to lose your members, keep reading! 

Gyms Closing To Slow Coronavirus Spread

Just like every responsible business owner, you’ve been monitoring closely the development of the COVID-19 since it reached a pandemic level. Since being active keeps us healthy and helps us fight off infection, opening your facilities to your clients is a noble service.  

However, due to the recent evolution of the pandemic, social distance is pretty much mandatory. Your clients have no choice, but to stay at home and wait and your location is no longer open to the public.

Forced To Adapt

During these unforeseen circumstances, you are forced to adapt. The sooner you can make the move and pivot, the better it is for your members. 

Your members see you as a leader. They call you coach, for a reason. You might want to take 3 steps back and think about the relationship you have with your “members”. 

  • Do you have a bond with them? Do you feel connected?
  • Members have a sense of belonging. Do you think that your members truly feel like they belong?
  • If the physical location can’t be open, how can your members feel like they are part of your business beyond your location?

These are some of the questions that will ignite a new realm of possibilities. You will soon realize that your members want YOU. Sure, they want your location or your studio, but they want access to YOU. It’s time to think about how they can have more of YOU. If you’re a team, the YOU is your support from the team all together and each of the members.

Is Your Subscription Model Virus-Proof?

Your members are, indeed, paying for a subscription, which is a great business model for the purpose of bringing predictable cash flows.  Now that your facilities are not open, you might need to adjust their subscription.

Life Time active, club-accessing memberships will receive a prorated dues credit for the number of days the club is closed. But what if you can’t afford giving credit to your members? 

What about your employees? Will they get paid if your business is closed? 

The good news! You can pivot! Having open communication with each of your members it’s crucial at this point. The key is to replace the value that they see from your subscription. Remember, they buy YOU.

A New Approach To Marketing

Coronavirus could not have picked a more inconvenient season. For the health and wellness industry, Q1 of the year is the strongest one. You probably had planned your spring promotions, discount codes, along with the social media strategies to get new members to sign up. Now that your facilities can’t open and we still don’t have a clear picture of the situation, your marketing needs a new approach.

We have interviewed some amazing fitness leaders and have created 5 powerful marketing strategies that can help you get through this Coronacalypse.

Number One: Market The Value Of Your Community

Just because your members can’t step into your location doesn’t mean that they can’t be connected and pay to have access.

April Hill, owner of Yoglates 2 South in Baton Rouge, LA. pivoted by launching a 30-day virtual subscription.    

Well… I began planning last  week to utilize our Facebook Private group page in the event this blew up and we were forced to close / quarantine. 

To best care for our members we are bringing a routine everyday. This gives those members that automatically renew their memberships what they are paying for.  My hope is our members seeing us in the studio or from home will give them a sense of normalcy and bring them peace. It’s so much more than a workout. We are a community. We are a family.

This platform also allows us to offer our unique workout to others as well. People may now buy a virtual 30 day subscription by the link we are sharing. Once they make their purchase they ask to be part of the Yoglates 2 South Members Page and we accept them into the group. 

Following the Live video, I post to the page and it remains available for all members in the FB group to view till the next day. This has been well received thus far.

Cycle Bar Cedar Park is embracing social distancing with its members, by doing workouts outdoors. This is a great initiative!

Number Two: Boost Your Social Media Marketing 

If you were posting on social media 2-4 times a week and mostly promotions, you will have a challenge these days. Consider adopting a new content marketing plan where you add at least 50% of inspirational content. Be sensitive to what people are going through. Use polls and see how your members are doing. Engage more with them.


  1. Sharing news from non-official pages 
  2. Sharing content that can enhance anxiety 
  3. Political at ALL TIMES 

This is a great time to try new channels, such as Facebook Live and IGTV to find ways to connect with your audience. Even TikTok! 

I’m coaching business owners on how to master Instagram for Business. Normally this course is $500 but I have a $400 off for you! Click here to learn more.
Use Facebook Live and Instagram TV to connect with your audience. See, for example, how Kendra Scott managed to share with her audience her decision to temporarily close all of their retail locations March 16-29th.

Number Three: Email Marketing And SMS Marketing 

While social media might be where everyone is, don’t take that for granted. Your goal is to connect with your members to nurture your relationship. Go beyond the copy/paste messages. Sending personalized emails and text messages will help you maintain your members.

Jennifer Sweet, owner of Pure Barre Lakeway says: We have been in constant communication with our members, beyond social media. We have shared emails and text messages with updates, always adding a personal touch. We could use templates but we rather take the extra time to make each member feel supported and appreciated.

Number Four: Leverage Stories

If you had never used stories before, you might feel confused about what kind of messages should be shared via stories. Generally speaking, stories are essentially messages that are meant to be shared in episodes. 

Here’s a good format for your stories:

Episode 1: hello members, I’m here at ___ and want to share with you 3 things.

Episode 2: Thing 1.

Episode 3: Thing 2.

Episode 4: Thing 3.

If you use a video, it will be broken down in segments of 15 seconds and cut after 4 episodes. Since you can combine text, images, videos, stickers, and GIFs, you can share a message without having to use long-form videos or long-form posts. 

If there’s something that small businesses have is VISION. On that note, I love this quote from Steve Jobs:

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

-Steve Jobs, co-founder of Apple

If you’re in Austin and want to connect with our community of professionals & entrepreneurs, join our Facebook Community.

Number Five: Embrace Positivity

Rebecca Remus, founder of Grand Mesa Crossfit is focusing on adding more positivity to her members. Besides from sharing workouts online and via email to her members, they are going beyond the norm to recognize their members. It’s a great way to let the members know “we are thinking about you”.

I hope these strategies can bring you some ideas to thrive during these difficult days.

If you have other ideas, bring it! We are always up to update our content to bring nothing but the best!

Business Model Canvas: It’s Time To Bulletproof Your Business

The Business Model Canvas was created by Alexander Osterwalder, of Strategyzer. This fascinating tool has been featured in multiple publications, including Forbes, where they describe it “as simple enough to sketch on a whiteboard — and powerful enough to refocus the way you view your business”.

If you’re looking to grow your business and don’t know where to start, running your ideas through a Business Model Canvas will allow you to identify potential areas where you can improve.

VIP Strategy Day

In case this is your first time at The Greatness Blog, let me get you acquainted with the context of this information.

I’m a forensic marketer, attorney, educator, and CEO of a successful media company in Austin. I’m Caribbean and my DNA boils when I connect with amazing people! I guess you can call me an extrovert. When it comes to working as a forensic marketer, there’s something to be said when I call an event where all my clients get together. They are AMAZING (both, my clients and the events).

VIP Strategy day is a day where my clients come and spend a day together. We are actually planning a 2-day VIP Day, since we always feel like time goes way too fast and we want more.

The Power of In-Person Interactions

Unlike attending to a video call or a webinar, when my clients come to an event, I get a face-to-face experience that takes the mentorship and coaching process to another level. I can see and feel their breakthroughs. Because of the “content overload” problem we have, face-to-face communication creates a much greater impact.

Our VIP Day allows participants to build more meaningful relationships with other entrepreneurs. I have seen collaborative projects, introductions, and ideas being born during our VIP Days. And if you think about it, it makes sense to cut the noise have intentional conversations with like-minded individuals. It builds a level of trust that cannot be built through a computer screen.

Entrepreneurs over produce ideas

Nearly a quarter of adults around the world are chronic procrastinators, according to research conducted by Joseph Ferrari, professor of psychology at DePaul University and author of the book Still Procrastinating: The No Regrets Guide to Getting It Done.

In my opinion, after being an entrepreneur for about 6,500 days (and still counting) and mentored hundreds of entrepreneurs over the last decade, the main reason why entrepreneurs have lots of unfinished projects is due to the fact that they overproduce ideas. Their mind won’t stop thinking. They are in a constant search for solutions, systems, and resources. Even the most successful ones, can’t stop thinking about ways to live a fulfilled life.

Accountability accelerates your performance

The American Society of Training and Development (ASTD) did a study on accountability and found that you have a 65% of completing a goal if you commit to someone. And if you have a specific accountability appointment with a person you’ve committed, you will increase your chance of success by up to 95%.

During our VIP Days, we discuss big-picture strategy, find the areas of opportunity for growth, and set up goals around them. Having access to a community who provides encouragement and support makes a difference.

For this particular event, I added the Business Model Canvas as a tool to map a successful business model and develop a clear plan of action, focusing on revenue generating activities.

The Business Model Canvas

Please note, there is no particular order to complete this Canvas. But in my experience, to bulletproof a business, you must start with the fundamentals.

So today we will cover exactly that!

Customer Segments, value propositions, channels, customer relationships, and revenue streams.

Fundamental Step 1: Identify your Customer Segments

Customers are the heart of your business model. Without (profitable) customers, your company can not survive for long. In order to better satisfy your customers, you may group them into distinct segments with common needs, jobs-to-get-done, common behaviors, or other attributes. Your business model may have one or several large or small Customer Segments.

If you have been serving a group of customers that are no longer bringing profits to your business, you must make a conscious decision about which segments to serve and which segments to ignore. Once this decision is made, your business model can be carefully designed around a strong understanding of specific customer needs and jobs-to-be-done.


Don’t confuse customer segments with future buyer personas or avatars that you could have identified during your marketing campaigns. This Business Model Canvas serves to take a look at your business taking the big picture approach.


Customer groups represent separate segments if:

– Their needs require and justify a distinct Value Proposition

– They are reached through different Distribution Channels

– They require different types of relationships

– They have a substantially different profitability

– They are willing to pay for different aspects of the Value Proposition

See for example Amazon Business Model and note that they added Content Creators as part of their customer segments.

Example: Customer Segments For Our Media Company

1) Service providers | Local business owners | E-commerce

2) Marketing agencies and enterprises

Fundamental Step 2: Identify your value proposition for each customer segment


Image result for value proposition business model canvas

Also known as a unique selling proposition (USP), your UVP is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition. Your unique value proposition should appear prominently on your landing page and in every marketing campaign.

How do you find your best value proposition?

At a simplistic level, think about the WIIFM (What’s In It For Me?).

Every marketer understands the WIIFM concept. You have an idea of how to address your customers, understand their needs, and speak in their language. That’s the entry price to understanding marketing.

The WIIFM are all the features and benefits your prospects could get from your products and services. But you can’t communicate with them all at once. If you try to emphasize everything, you’ll say nothing.

So, how do you know which features are most important to your customers?

Don’t forget to match your customer segments with the WIIFM by using the same color!

For our media company, here is how it looks:

Customer segment 1: Service providers | Local business owners | E-commerce. The UVP (unique value proposition) is:  consulting, e-learning,  Entrepreneurs’ Inner Circle for rapid growth.

Customer segment 2: Marketing agencies and enterprises. The UVP is: outsourced social media marketing, content marketing, and search engine marketing.

Fundamental Step 3: Identify your channels

Your communication, distribution, and sales Channels comprise your company’s interface with customers. Your Channels are customer touch points that play an important role in the customer experience. Your Channels serve several functions, including:

  • Raising awareness among customers about a company’s products and services
  • Helping customers evaluate a company’s Value Proposition
  • Allowing customers to purchase specific products and services
  • Delivering a Value Proposition to customers
  • Providing post-purchase customer support


Image result for business model canvas channels example

Your channels can be own by you or by someone else. For example, if your business is e-commerce, you might have Amazon as a channel versus creating your own e-commerce website.

Related image

In order to identify which channels are key to drive revenue to your business, take a look at your best customers and recreate their journey.  I’m a big believer of McKinsey Model and The Loyalty Loop.

The decision-making process is a more circular journey, with four primary phases representing potential battlegrounds where marketers can win or lose: initial consideration; active evaluation, or the process of researching potential purchases; closure, when consumers buy brands; and postpurchase, when consumers experience them.

In our media company, the best channels are:

  • Events for brand awareness
  • Direct marketing using social media
  • Webinars and videos consideration
  • Our website with a robust content marketing calendar and points of conversions

Note that the channels can overlap amongst your different customer segments.

Fundamental Step 4: Identify your customer relationships. Questions to ask.

Image result for customer relationships business model canvasWhen it comes to owning your own business, word of mouth referrals are gold. And, when you focus on building your business’s people-to-people connection, you create that “WOW” factor that gets your customer’s talking.

Customers want to feel special and important because they don’t often get to feel that way in other areas of life. This is key to remember because customers rarely purchase products or services solely based on the products intended result. Deep down, they are also asking themselves, “What will this do for me, or provide for me?”

The answer isn’t just the product results. The answer includes all of the feelings and desires that come with that product and the results. It’s all about the experience.

For each customer segment, think about their journey and the experience you want them to have.

  • What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
  • Which ones have we established?
  • How costly are they?
  • How are they integrated with the rest of our business model?
  • How can I retain my clients?
  • Can I get repeated transactions with my clients?
  • What truly matters for them?

Customer loyalty and retention must be evaluated as part of your strategy.

According to research from Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. 

Let’s take a look at some ideas.

  1. Create perks in the customer experience
  2. Continuously test email strategies
  3. Tailor your loyalty program to your business goals
  4. Be where your customers are
  5. Be passionate and engaged
  6. Offer time-limited promotions
  7. Be transparent and honest with your customers
  8. Don’t over-promise
  9. Create a customer community around your brand
  10. Incentivize social shares
  11. Stand for something
  12. Use positive social proof
  13. Invoke the inner ego
  14. Position around the before and after
  15. Use the words they love to hear
  16. Reduce pain points and friction
  17. Capture your product’s momentum
  18. Don’t just sell — educate
  19. Don’t overspend to delight
  20. Make use of surprise reciprocity
  21. Don’t underestimate the power of ‘thank you’
  22. Make it personal
  23. Reduce effort before delivering delight
  24. Accept that speed is secondary to quality
  25. Know your customers
  26. Choose the right platform
  27. Solve cause and effect
  28. Give loyal customers a head start
  29. Make ideal customers VIPs
  30. Reward your loyal advocates

Research from the Corporate Executive Board that included 7,000 consumers from across the U.S. found that of those consumers who said they had a strong relationship with a brand, 64 percent cited shared values as the primary reason. If you want loyal customers, you need to create real connections with them. What do you stand for?

If you have the steps 1-4 covered, you have a proof of concept, congratulations! Now the next step is to make sure you’re not leaving money on the table.

Fundamental Step 5: Revenue streams

Designing your revenue model is, perhaps, the biggest challenge.  You might have trouble assigning a real valuation to your services, or calculating your profit so you can create a stable financial model.

Business-model-canvas- revenue streams

You must ask yourself, for what value is each Customer Segment truly willing to pay? 

The Ecommerce Revolution

Companies like Netflix, Hulu, Apple, Amazon, and Uber have altered consumer’s perceived value and reasons to buy. From the revenue model perspective, ecommerce has created a revolution.  There are $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers. This number is expected to skyrocket to 2.14 billion by 2021.

Retail shops are suffering a big hit. These chains are closing stores in 2019 (Target is included).

Uber Revenue Model

Have you noticed that Uber generates revenues without having to own physical products, hire direct labor, or get inventory?Uber’s primary business model merges mobile technology and data to create an uncommon customer experience built on convenience, fair pricing and the novelty of it all. Layered on top of its business model is a very basic marketing strategy: Make customers happy and make it easy for them to tell the world.

First Build A Brand. Then You’re In Business.

Starbucks started as a small, independently owned coffee joint in Seattle. The owner at the time was just selling coffee. The minute Starbucks evolved to create an experience of connection, community and collaboration, it became a place where people feel like they belong — where they could meet like-minded friends and exchange thoughts. Businesses that do this from the get-go carve a following of brand ambassadors who are loyal and loud.

When you think of businesses that have a huge impact, you’re really thinking about the brand. Any business that sells things can do well, but those that create feelings and emotions become imprinted in people’s minds. They also gain more visibility and sales that way than through traditional means of growing a business. What can you learn from Uber, Amazon, and Starbucks?

  • Are you considering the e-commerce revolution as part of your revenue model?
  • Are you factoring your personal brand into your revenue model?
  • If you are selling services, are you charging by the hour? Can you offer other services digitally so that people can get more value from you, from the convenience of their cellphone?

In Closing

There is a huge opportunity for CEOs/Owners to excel in performance with a well-crafted strategy. Bottom line, execution without strategy is aimless.

Let me know what you think of the Business Model Canvas and share some of your own experiences. I would love to hear from you. Stay tuned for more steps from the Business Model Canvas.

Book a Forensic Marketing Demo. I would love to hear all about your business model.