The Script Has Flipped: The Rise of Personal Branding in Business Leadership

In the past, the traditional narrative suggested that to be taken seriously as a business leader, you needed to be at the helm of a successful business. The credibility of a leader was often tied to their personal credentials such as a title and tangible success of their company.

However, the digital age has flipped the script. Today, it’s not just about leading a business; it’s about leading a personal brand. Prolific leaders who create prolific content are now the ones who are taken more seriously. Not because their degree or college education. They’re respected based on their followers. 🤔

Does your business have a face? Should it have one?

The short answer: it should.

The rise of social media and content marketing has democratized the business landscape. It has given individuals the power to build their own platforms, share their ideas, and connect with audiences on a global scale. This shift has led to the emergence of a new kind of business leader: the personal brand leader.

Personal branding is about more than just self-promotion. It’s about establishing a reputation and building trust with your audience. It’s about sharing your unique perspective and insights, and providing value through your content. When done right, personal branding can elevate a business leader from being just another executive to a thought leader in their industry.

Examples of successful personal brands

Tesla and Elon Musk: Elon Musk is arguably one of the most well-known examples of a business leader with a strong personal brand. His innovative ideas, outspoken nature, and active social media presence have made him a household name. Musk’s personal brand is so strong that it’s often hard to separate him from his companies, Tesla and SpaceX. His vision for a sustainable future and space exploration resonates with many people, and his personal brand has undoubtedly contributed to the success of his companies.

Virgin Group and Richard Branson: Richard Branson, the founder of Virgin Group, is another business leader with a strong personal brand. Known for his adventurous spirit and customer-first approach to business, Branson’s personal brand is closely tied to the Virgin brand. His charismatic personality and commitment to innovation have helped Virgin Group become a leading brand in multiple industries, from music to aviation to space travel.

Facebook and Mark Zuckerberg: Mark Zuckerberg, the co-founder and CEO of Facebook, has a personal brand that is intrinsically linked with his company. His story of creating Facebook in his Harvard dorm room and growing it into one of the world’s biggest social media platforms is well-known. Despite facing criticism and controversy, Zuckerberg’s vision for connecting the world and his commitment to innovation have helped shape Facebook into a multi-billion dollar company. His personal brand, like it or not, has played a significant role in the success of Facebook.

In this new paradigm, content is king. Prolific leaders understand this. They leverage platforms like blogs, podcasts, and social media to share their insights and experiences. They create valuable, engaging content that resonates with their audience. They don’t just talk about their company’s products or services; they talk about their vision, their values, and their journey. They share their successes and failures, their insights and lessons learned. They show their audience not just what they do, but who they are.

This shift towards personal branding and content creation has several implications for business leaders.

First, it means that authenticity is more important than ever. In a world where everyone has a platform, those who are genuine and authentic stand out.

Second, it means that business leaders need to be not just business savvy, but also media savvy. They need to understand how to create engaging content, how to build an online presence, and how to connect with their audience.

Finally, it means that business leaders need to be constantly learning and evolving. They need to stay ahead of trends, adapt to changes, and continually find new ways to provide value to their audience.

Interestingly, companies are now recognizing the value of personal branding and are investing in personal brand marketing for their executives. They understand that a strong personal brand can enhance the company’s brand, build trust with customers, and drive business growth.

The script has indeed flipped. Business leaders no longer need a successful business to be taken seriously; they need a successful personal brand. They need to be prolific leaders who create prolific content. This shift presents both challenges and opportunities. But for those who can navigate this new landscape, the rewards can be immense. They can build a loyal following, establish themselves as thought leaders, and create a lasting impact.

In the digital age, personal branding is not just an option for business leaders; it’s a necessity.

Ready to elevate your brand and accelerate your success? Let’s talk! Schedule a Branding Strategy Call with us today. Together, we’ll explore your vision, define your unique brand identity, and create a powerful strategy to make your brand unforgettable. Don’t wait to make your mark. Click the link to book your call now and take the first step towards transforming your brand!

June 15, 2023

Branding vs. Marketing for Small Businesses: Key Differences and Strategic Insights

Today, I want to chat with you about two essential terms that you’ve probably heard a million times: branding and marketing. They’re kind of like fraternal twins in the business world—they’re related and share some traits, but they’re not identical. So, let’s unpack each one and see how they can play nicely together to help your business shine.

Branding: Who Are You Really?

Think of branding as your business’s personality. It’s all about who you are, what you stand for, and how you want the world to see you. Your business name, logo, colors, and the tone of voice you use—all these things create your brand. It’s like the face you present to the world.

Why is branding so important, especially for small businesses like yours? Because it helps you stand out from the crowd. It’s how your customers remember you and why they stay loyal. It’s like your secret sauce!

Take “BeanBrew,” a local coffee shop. They’re not just about caffeine fixes. Their brand is all about creating a cozy community space, offering quality coffee, and being kind to the planet. This branding makes them a favorite among coffee lovers in their community.

Marketing: Let’s Get the Word Out

Now, if branding is the face of your business, marketing is how you introduce that face to the world. Marketing is all about shouting from the rooftops about your amazing products or services. It’s about knowing who your customers are, what they want, and how to get their attention.

Marketing is super important for small businesses. It’s how you attract new customers and keep the existing ones coming back. It’s your ticket to business growth.

Branding vs. Marketing: What’s the Difference?

If you’re wondering how branding and marketing differ, think about it like this:

Branding is about creating your business’s identity, while marketing is about promoting that identity.

Branding is long-term, focusing on things like your reputation and customer loyalty. Marketing is more short-term, aiming for immediate goals like sales and lead generation.

Branding involves tasks like designing your logo and defining your mission. Marketing is about turning that brand vision into a living thing.

I’ve found that business owners “kind-of” know this topic, but they don’t really know it. And I can tell by asking one simple question: can you show me the branding campaigns you’ve outlined for the upcoming months?

Their answer: “what do you mean?”. They have thought about social media posts, newsletters, and possible articles for their blog. And while that is PART of what a marketing plan will have, that’s NOT ALL.

Let’s put it this way: every brand strategist is a marketer. But not every marketer is a brand strategist. And if you want to grow a business today, you need to level up your branding game.

What does a Brand Strategist do?

A Brand Strategist is responsible for the overall brand awareness of a company. They help create, manage and maintain branding through various strategies. They conduct extensive research and use data to develop branding that fits the company and market to create a positive image of the organization.

Brand Strategists can work for corporations or marketing agencies. An in-house Brand Strategist works with different departments and leaders to strengthen and maintain the organization’s branding. When working for an agency, a Brand Strategist works with different companies that come to the agency for help with their brand identity development and management. They meet with a company, develop branding and manage the branding or teach the company how to implement the branding strategies themselves.

When I was developing the Hispanic Market for Beachbody, my official title was “coach,” yet I played a significant role in their branding strategy team. My biggest challenge was figuring out how to sell a protein shake that cost five times more than a regular one. The company had some marketing materials in Spanish, but they didn’t genuinely reflect my culture.

I proposed a series of events, and they loved my idea. During that time, I was living in Connecticut and would often fly to San Juan to host these events. Reflecting on those times, I realize that from the inception of these events, Beachbody consistently ensured their brand was accurately represented. I incorporated my personality, as well as my team’s personality, into the mix. However, we always had to stay “on brand.”

Babak Azad, SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), who helped the company acquire more than 10 million customers and eclipse $1 billion in sales, was interviewed in 2018 when Beachbody broke the news on hitting their billion dollar milestone. He said that what drove him to succeed was to focus on three areas — customer lifetime value, BRAND and operational excellence — can dramatically increase the chances of scalability and sustainability of a business. Source: Entrepreneur.

The creators of P90x and Shakeology turned Beachbody into one of the most powerful fitness brands in the world. Beachbody just rebranded as BODi. Their rebranding strategy kicked off with a marketing campaign announcing their health esteem movement.

What can business owners learn from Beachbody-now-BODi?

One crucial lesson that every business can glean from this success story is that branding serves as the fountain of youth for a business. Your products may change, your team can adapt and evolve, but a robust brand remains timeless.

My experience with Beachbody became the foundation of what I’ve done as an entrepreneur and business owner and what I do today for the brands we grow in our agency.

Branding and Marketing: Better Together

The real magic happens when branding and marketing come together.

Your brand guides your marketing efforts, helping you craft the right messages and choose the best channels to reach your customers. Meanwhile, your marketing helps spread the word about your brand, enhancing its image.

Imagine your brand as your business’s heart, pumping out your values and identity. Marketing is like the veins, carrying this identity to the world.

Without a brand, your marketing lacks focus. Without marketing, your brand stays hidden.

So there you have it! Now you know the difference between branding and marketing and why they’re both super important for your small business.

The next time you’re about to send a newsletter to your customers, think about their experience with your BRAND.

When you are sharing content on social media, think about how will your future customers FEEL about that content. Will they gain any value? Will they EXPERIENCE a particular feeling? What are the feelings that you want to project as a business?

Your brand is like a person! It has FEELINGS! And if you tap into the power of a strong brand strategy, the opportunities are endless!

Remember, your brand is the heart of your business, and marketing is how you let the world know you’re here.

And hey, if you ever want to chat with a brand strategist, I’m a click away. Book a call and let’s chat. I would be honored explore how far can your brand elevate your business.

October 31, 2020October 31, 2020

How to Create Impactful Brand Authority – Blueprint

I take that you’re either about to take a step into something new, or you just want to elevate your game plan. Either way, you’re up to making an impact with your brand and this is exactly what this article is about!

I will tell you why you should be happy you’re getting this ultimate marketing strategy, along with practical tips so you can establish brand authority.

You Should Never Rush Into Promoting Your Products Or Services Without A Brand Strategy

In today’s mobile age, reaching potential clients is now easier than ever, but you’re also facing the constant challenge of excess noise with the endless amount of content being served at any given time.

The digital landscape has flipped in ways that marketers could never predict. The pandemic has brought many challenges, especially for micro-brands who mostly rely on word of mouth to generate sales.

So, how will you stand out from the crowd and do it better these days? This takes us to your original topic: authority building.

How To Establish Brand Authority

Well, just in case… let’s cover what is brand authority first.

Brand authority refers to the trust a brand has earned among customers, and the degree to which they see your brand as a subject-matter expert. A variety of factors can influence authority, including robust and compelling content, an active online presence, and engagement over social media.

If this definition makes you even more confused, you’re not alone. As a marketing mentor and brand manager, I hear this ALL THE TIME from my clients and students!

In practical terms, you will build brand authority by doing 2 things:

Stop adding noise.
Turn yourself into an industry leader and market like one.

My New Brand Strategy PDF Is Here

I spent a week crafting this Blueprint, after one of my Inner Circle members asked if I could explain how I was able to work with enterprise clients like Vcita and write for Social Media Examiner.

So … I reversed the process for them, explained the mistakes I made, and wrote the steps I would follow and the shortcuts I would use, if I had the chance to do it all over again.

I realized that many online marketing coaches layout tips and how to’s, but there’s never a precise and clear process, from start to end. You can search “how to build brand authority” and find exactly 8,360 articles with a “plan”.

But that can take hours of research.

Instead…

Save hours of your time.

Brand Strategy From The Stars

Success Tips To Building Your Brand Authority

Focus on one social media platform at a time.
Use events to spread awareness and build connections.
Do some research to find industry gaps. Your role is to fill those gaps adding high-value content.
Create a content marketing strategy followed by a content marketing plan.
A strong brand needs a strong brand development team so your marketing efforts can create the ripple effects that you’ve seen from brands you admire.

My Brand Authority Blueprint covers these success tips, and powerful brand marketing strategies with checklists that will ease your implementation.

The 5 steps to elevating your brand authority.
20 digital must-have digital assets.
Your 90-day launch plan.
How to land speaking engagements, and more…

And there’s a BONUS!

A printable poster for your wall so you can track your 90-day plan!

September 28, 2020September 28, 2020

3 Reasons To Join Chip and Joanna Gaines’ Webinar For Entrepreneurs On October 15

There’s something special about living in Texas and watching Chip and Joanna Gaines on the HGTV channel, and now on their very own Magnolia Network.

The famous couple from “Fixer Upper” are a success business story that every entrepreneur wants to hear, especially now when businesses have been facing challenges during pandemic times.

If you were looking for marketing conferences to attend online, you just found one!

Spectrum Reach has partnered with entrepreneurs and marketing experts to share key insights and ideas that are helping businesses rebuild. Chip and Joanna Gaines will be one of the speakers, along with the stars of Jersey Shore and Double Shot at Love, Vinny and DJ Pauly D, and the Senior Vice President, Chief Marketing Officer of Spectrum Reach, Michael Guth.

This powerful webinar Rebuild My Town: Texas- Insights and ideas to grow your business, will be on October 14 at 4:00 pm.

We are sharing this invite with our community of entrepreneurs and you should join us!

Why joining Chip and Joanna Gaines’ Webinar for entrepreneurs on October 15?

Reason #1: Entrepreneurs Need A New Path To Success In Today’s Unprecedented Times

Some local businesses have struggled to stay afloat as the economy goes through phased reopening during the COVID-19 pandemic in 2020. Back in April, the U.S. Chamber of Commerce found that one in four U.S. businesses is two months away from permanently shutting down.

And when it comes to very small businesses, the struggle is bigger. Particularly, those who are operating on small profit margins, since they may not have the cash reserves to weather periods of economic uncertainty and typically have fewer ways to access financing.

A wise man said …

“In the middle of difficulty lies opportunity.”

Albert Einstein

Your entrepreneurial spirit will help you survive during difficult times. You just gotta stay connected with movers and shakers and attend events like this one.

Reason #2: Influence In The Local Community

There’s a popular phrase that says “think global, act local.” I’m a big fan of this concept and have successfully implemented it in my business.

When you act local, you get support from like-minded individuals. Your long hours in the famous “hustle” won’t be as stressful when you know that you’ll have others supporting you.

Joining a webinar to meet other entrepreneurs seems like a smart move!

Reason #3: Strategic Customer Experience

Fixer Upper’s Chip and Joanna Gaines transformed Waco, Texas — and possibly created a template for future stars. Personally, I’m very curious about their talk. They have led the way for business owners by turning a bakery into a destination shopping spot under circumstances where normally, people would say “stay away.”

Certainly, I am looking forward to all the inspiration that this event will bring. So much needed!

BONUS! Special Giveaway!

I just covered 3 reasons why you should register for this wonderful webinar, but … there’s one more!

Attendees will be eligible to win a gift pack of Chip and Jo’s Magnolia Market home items, valued at $500!

You don’t want to miss this event!

It takes 3 seconds to get your spot. So let’s get it done by clicking here or in the image below.

A New Brand Thanks To The Pandemic- Katie Gibbons, Homeschool Blogger

Jessica Campos

A New Brand Thanks To The Pandemic- Katie Gibbons, Homeschool Blogger

00:00 / 38:26

They say that when you know, you know. That was the case for Katie Gibbons growing up with a fool-proof life plan: make great grades, get into college, graduate and set out on a fabulous career; marry the man of her dreams, have a couple of kids and raise them in suburban America. The thought that was once she accomplished all of the items on her list, her life would be set and she would have forever happiness.

When Life Doesn’t Turn Out Your Way

I know that some of you will be able to connect with the 21-yr old version of yourself and see the vision you had about life back then and say “what was I thinking”?

Did you think that life was going to bring you everything your way, as long as you went to school, had good grades, and stayed out of trouble?

If so, perhaps by now you have a different opinion about how to achieve success in life. I’ll be curious to know about the way you define success today!

Get Inspired By New Success Stories!

Join me as I interview Katie Gibbons, former corporate banker with 20 years of experience. She was reaching that glass ceiling and accomplished much success in her career. She had an opportunity to navigate in different waters. Today, Katie is launching herself as a solopreneur, diversifying herself in her career, maximizing her capacity to bring not only revenue but great joy to her life.

Katie is married and a mom of two boys.

Looking For Ideas To Reinvent Yourself During This Pandemic?

Before the Pandemic, Katie was determined to build a real estate business and provide consulting services for small business owners. We can say that God had other plans.

During this pandemic, Katie started volunteering at online communities, helping moms who were overwhelmed about homeschooling. She wanted to be the voice for those moms who just need some encouragement, ideas, and resources, but feel lost in endless instructions about how to best educate their children.

Katie is one of these moms who found herself homeschooling and realized she loved it, even though she hasn’t considered herself as “a homeschool mom”.

A New Brand Thanks To The Pandemic

Who would have thought about rebranding during a pandemic? Well, Katie sure did!

By activating her network, she’s been able to partner with large organizations and counsel moms who are lost in the homeschooling journey! She even has her very own column at Essentials in Writing.

Today, you will be delighted to hear her story about how she transformed her career, what her obstacles were and we will dive into some of the questions that you may have too.

We hope that this episode will bring you the answers to some of the questions you have had during this pandemic season.

Reinvention doesn’t come dressed up like you think it would. Reinvention usually comes with challenges and even more unanswered questions and it is up to us to determine how we transform those challenges into the ways for us to define the real opportunities before us.

Any questions that you have, be sure to reach out!

July 19, 2020July 30, 2020

New Best Seller Internet Marketing Book, by Jessica Campos

The coronavirus pandemic is emerging as an existential threat to the nation’s small business owners. This is NOT normal. Even when people try to sugarcoat it. We joke and say “the new normal”, but … the banking account is feeling quite the opposite.

Businesses need 2 C’s:

1) Clients
2) Cash

The way you get clients is through getting exposed in front of potential buyers, period.

Success is mathematical, not psychological.

If you don’t go to events, don’t attend conventions, don’t have professional interactions, sooner than later, your pipeline will simply get dry.

This is a real problem.

The solution to get more leads? Virtual prospecting.

The sooner you can learn how to master the process of prospecting online, the better it will be. But wait… prospecting online?

How to prospect for new clients online or how to prospect virtually?

In person events are out of your lead generation equation. This means that you now have to hustle online. Well… welcome to my world.

I realized that my decade of experience in internet marketing, developing new markets using social media marketing and personal brand marketing could add value to many professionals and entrepreneurs.

What are the best prospecting techniques?

Social media marketing, especially Facebook, is at the top of the digital marketing strategies to find new clients online.

I host networking events for our community of Austin Networking for Professional & Entrepreneurs. We are now over 5,000+ local business owners and counting. As a social media educator, I decided to host online events to provide connections and discuss resources for those who wanted to accelerate their online networking skills. Those events were the inspiration for my book.

How do you reach prospects online?

Finding, reaching, and discovering sales opportunities online can be intimidating. Add to that the urgency and anxiety from a pandemic and you have the perfect storm!

The key to reach out to prospects online is in your personal brand. Without it, you are at risk to be considered a spammer. … You can’t risk your first impression … especially online!

Personal Brand Marketing

Personal branding refers to the practice of marketing and packaging yourself, your career, and your experience as a brand.

What’s your personal brand about? It’s about YOU! People buy YOU before they get interested in your products or services.

My Book on Personal Brand Marketing

My book reached #1 best-seller in 2 categories: Web Marketing and Internet Marketing and I’m just amazed!

What’s in the book?

Part 1: The Essentials of Social Media- Solopreneurs spend many hours of the day, working on marketing tasks, that come randomly, and most of the time, as a distraction. Learning the fundamentals of building a social media marketing strategy is the key to growing a business, along with strategies followed by amazing brands like Amazon, Starbucks, Apple, and Kendra Scott. You will be inspired to build a community of loyal customers, to stop competing based solely on price, and to grow your business.

Part 2: A Guide to Personal Branding- Here’s where you’ll get the- A 1-page blueprint to building a personal brand that builds a long-lasting first impression and ignites revenue. This is what thriving brands are doing in the digital economy. What if you are a brick and mortar business? Do you need to follow personal branding strategies? Absolutely! Humanizing your brand is the ultimate secret to survive the retail apocalypse.

Part 3: How to Write So They Listen- You will learn the psychology behind crafting content that moves your audience to action and learn why writing is not just about sharing pretty words.

Part 4: A Full Year of Copy For Social Media Marketing- You’ll have everything you need to simply plug n’ play your profitable content marketing plan. These are not just ideas to post. You will get detailed campaigns with strategies and templates.

Part 5: Social Visibility- You’ll get the Social Visibility Blueprint to turn your social media marketing into your salesforce. My promise with Your Visibility Blueprint is to eliminate the overwhelm from social media marketing. I want to provide you with a blueprint to ignite visibility, so you can build the business you love, and have the life you deserve. Most likely, you’re a purpose-driven business owner like me; I take my mission to activate your greatness very seriously!

BONUS: Along with this book, you will unlock access to amazing resources, such as:

* A complimentary Forensic Marketing Audit (Value $500+)

* Editable Visibility Workbook to plan your content like a pro (Value $47)

* Special price in our Marketing For Greatness Courses (save up to 80%)

* The Marketing For Greatness Network. Connect with other solopreneurs and participate in life-changing conversations.

Where can you buy my book?

It’s on Amazon in Kindle and paperback. Click here to buy!

Words from Jessica Campos

If there were a clear, actionable way to boost your personal brand using social media WITHOUT turning yourself into the embarrassing “I am the influencer” style… ⁣
⁣
Or even better … BENCHMARKING your growth so you see where your revenue is at.⁣
⁣
… Would you feel motivated to market your amazing products or services?⁣
⁣
You see: you’re willing to put in the work. ⁣
⁣
If you read my book you’ll find a lot of practical advice to implement personal brand marketing the right way!

We also launched a personal brand marketing course. Click here to learn more.

Let’s get social over Instagram @coachjessicacampos!

July 19, 2019December 21, 2022

A Blueprint to Personal Branding for Professionals

If you’re here, chances are you want to be recognized for your expertise and want to stand out from the crowd. Perhaps you’re looking to starting a business and can benefit from branding tops. Or maybe you have a full-time job and want to become an independent consultant. Or, you are a business owner already but you feel like you should be making money online.

There’s a lot of information out there on how to start an online business which is why it’s so important to develop your personal brand and why reputation and expertise should be part of your marketing strategy to attracting your target audience.

If you’ve been plugging away and haven’t experienced much growth and are 100% clear on your value and what you offer to your clients, we’re here to give you a blueprint that will catapult your personal brand strategy.

Whether you’re just starting to build your personal brand, or you’re looking for tips on how to improve your personal brand, you’ve come to the right place.

What is personal branding?

Successful personal branding is the art of promoting yourself and highlighting at least one core skill that you want to be recognized for. Examples of personal branding are everywhere in mainstream media. Oprah is the epitome of personal branding. She’s made iterations of her personal brand throughout the years. She’s now one of the most influential thought leaders in the world. Jeff Bezos, founder of Amazon defined what a personal brand is as “Your brand is what people say about you when you’re not in the room.” Therefore, personal branding is an art that anyone can apply to their life and work. If you’re up to boost your career, now you know!

Personal branding has very little to do with colors and graphic design, as most people confuse. Personal branding is the result of a series of elements that form your identity (your brand). Think about branding as the verb of adding elements to a brand. Like painting a building versus building it.

How does one create a personal brand?

1) Define your niche.

Let’s say you want to start a consulting practice and your potential clients are within the medical industry. Your focus will be on promoting YOU, which for some, might feel a tad bit uncomfortable. For this reason, I recommend starting with shining the light on your accomplishments and accolades.

Sit down, grab a pen, your favorite journal and answer these questions as in-depth as you can:

1. What is my area of expertise?

2. What do people compliment me on all the time?

3. Which projects have others had to help me with repeatedly?

4. What motivates me to get up and get moving?

5. Which roles seem to drain my energy?

6. Which projects can I spend hours on without feeling overwhelmed or tired?

7. What are topics I could talk about all day?

Once you’re done, walk away and take a break. Your brain will process everything you’ve put down on paper and do its magic. In no time at all, you will be able to review everything you wrote down with a fresh outlook.

2) Claim your authority.

In today’s world of constant distractions, most professionals and entrepreneurs struggle to get their marketing messages heard. We’ve been told time and time again to not brag, not to sound arrogant, and the truth is— we care way too much about what other people think about us. This is why claiming our authority can feel like a huge challenge for some of us.

If you are committed to develop and grow your personal brand, you must ask yourself this one question, “How can I stand out from the crowd?”

Take Charlie Epstein, CEO of Epstein Financial Services in Holyoke, Massachusetts. There was so much competition in his field, so rather than simply trying to win a deal, Epstein wrote Paychecks for Life and tripled the size of his business. Essentially what he did was create authority. He became an expert in his field which inspired confidence in people who eventually helped grow his business by becoming his clients.

I’m not saying you have to write and publish a best-selling book in order to build your personal brand. What I am saying, is that establishing your expertise and claiming your authority will help better prepare and develop your personal brand.

Here are some questions that can guide you in discovering what you’re an expert in:

1. Who is my target audience?

2. What information do I know that they don’t know?

3. What are the specific skills I can teach them?

4. Out of my talents and skills which do people need the most?

5. What will people pay big money for?

6. What problem(s) can I solve?

What you’ll begin to see is a clear understanding of the problem you are solving for someone, You’ll be able to see how you evaluate and develop a set of criteria for when new leads come to your business.

In doing so, you start to move away from being all things to all people, and into an expert or authority in your specific industry. I can’t stress enough how important it is that you go through this process when developing your personal brand.

3) Your voice and tone

Most people focus solely on the visual aspect of their personal brand. However, THE most important element is: voice and tone. It’s not about what you say, it’s about how you say it. Your personal brand’s tone of voice will inform all of it’s written copy, which includes website, emails, social media, and overall packaging.

Tone and voice is what sets you apart from the crowd. You want people to recognize your voice as distinct and unique.

Here are a few questions to get you clearer on the type of tone and voice of your personal brand:

1. Do I want people to perceive me as serious, casual, or high energy?

2. Do I want to speak more to women or am I neutral to gender?

3. Will I be discussing political topics or will I stay away from them?

4. Will I be bringing spirituality into my content?

5. Is my tone formal or informal?

6. Do I share my personal side or am I strictly business?

There’s no right or wrong to these questions. The beautiful thing about having a personal brand is that YOU get to decide! It’s your brand, your voice, your message. The last thing you want is to sound like a second-rate version of another brand. This is your time to shine and uniquely you and still get your message across to your target audience.

4) Check your online presence

If you already have a quite a bit of content out there, now is the time to do an Internet audit of everything under your personal brand. If you’re starting from scratch, it’ll be easier because you would have determined much of the content, tone, and voice and start building on solid foundation.

Be sure to conduct a thorough sweep of these channels:

✔️Your Linkedin profile
✔️Your Facebook profile
✔️Reviews
✔️Youtube
✔️Google your name

Assess how your brand is showing up online. Update any incorrect information, polish up your platforms, and remove anything that is no longer aligned with the brand you want to build.

Your personal branding action plan

Now that you have these four steps, the next step is your personal branding action plan.

Let me ask you this. Be honest with me.

Is developing your personal brand urgent for you?

If it is, great! I have a Personal Branding Guide that you can get started on today.

And if it’s not that urgent for you, I highly suggest that you get this guide, and keep it for future use. What I’ve learned over the years having worked thousands of people just like you, is that getting the information is just as valuable as starting the project. Everyone learns differently.

Take advantage of the guide which will walk you through the next phase of your personal branding journey.

The hardest part of building your personal brand is your mindset! Once you are ready, a marketing consultant that focuses on personal branding will put this plan for you in a few hours. It takes me typically a day to create a personal branding guide, and if you’re ready to work with me on implementing your personal brand, take the first step and get your guide below.

Now I’m turning the conversation over to you! Looking forward to hearing your feedback!

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