There are over 1 billion people using Instagram, so every business should have an Instagram profile to increase their exposure.
But the problem is, you’re only allowed one measly link in your bio to a website. Just one.
Unless you can unlock the “swipe up” feature. The “swipe up” gives you the power to embed any link in your Instagram stories.
But the catch is, you have to hit 10,000 followers first.
How to Get More Instagram Followers Quickly
There are lots of ways to grow your Instagram account organically, with a modicum of effort. Let’s look at some of the most common — and effective — ways.
1. Cooperate with Your Community
Collaboration is huge on Instagram because this platform functions like a community. You can create private groups with other influencers in your industry to boost the performance of your posts and theirs. And, you can use Instagram story shout-outs to give your collaborators — and yourself — a nice boost of exposure.
2. Reach Out to Ideal Clients
You’re a part of the Instagram community, so you’re welcome to send a direct message (DM) to people you determine are your ideal followers any time.
You don’t have to (nor should you) sell them on your business or service. Just be real. Ask questions about pain points or offer to help.
This can turn up valuable information that can help you fine-tune your marketing to make deeper connections.
3. Skyrocket Your Stories
Make the most of your Instagram stories by offering shareable content, simple shareable templates followers can fill out, or a branded hashtag to host a giveaway.
Giving away usable goodies on Instagram helps followers see — and share — the value you’re providing.
4. Consider Instagram Ads
Okay, this last suggestion isn’t organic, but it’s definitely worth it if you’re trying to gain 10,000 Instagram followers to unlock the “swipe up” function!
Instagram ads require a tiny investment and a lot of creativity to boost likes and follows and get your profile noticed.
Ads can take many formats, including stories, video, carousel, collection, or simple photos.
You’ve Got Swipe Up — Now What?
Once you’ve got this function, you can use it to drive engagement in a number of ways.
Here are some clever ways to link customers to you using Instagram swipes:
- A newsletter sign-up page
- Your company blog
- Your YouTube channel
- A product demo
- A product category
- A special sale
- A contest
- A reservation page
- Instagram giveaway
How creative you get — and what type of page you link to — will be governed by your corporate culture, your business’ voice, and your marketing goals.
Just remember, the more value you can bring to potential clients, the more likely they are to have a deep emotional connection with your brand.
And that connection is what makes prospects into clients, clients into loyal fans, and increases your revenue.
Want to know more about how to leverage the power of Instagram to improve your marketing results?
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