The 3 Best B2B LinkedIn Strategies To Generate Leads Using Brand Hashtags

Would you believe me if I told you that by using hashtags on LinkedIn, you can reach a wider and targeted audience? Today, I’m going to be highlighting the best strategies using LinkedIn hashtags to grow your audience, especially if your goal is to generate B2b leads or if you’re following a consultative selling model.

If you already use LinkedIn to grow your network, then you know that it’s a powerful tool to create your brand using organic marketing strategies, such as referral marketing and word-of-mouth marketing. You might be experiencing a much better engagement and for sure, better conversations. Now it’s time to get your profile a boost so you can have even more smart conversations and expand your network.  How?

LinkedIn Hashtags are powerful profile boosters. I’m glad you’re here because I’m going to cover 3 simple ways you can generate leads using brand hashtags. 

The Pillars of a LinkedIn Marketing Strategy

Before you start using brand hashtags, you have to make sure that you have a strong brand identity upon which you implement your LinkedIn Marketing Strategy. 

Here are the basics: 

  • ✔️Clarity on your brand

Before you do anything, ask yourself, “What do I want to be found for?” Simply stated, what do you want to be known for? What type of leads do you want to attract? Your brand will set you apart from everyone else on LinkedIn. The clearer you get about your company, the more effectively you can apply various marketing strategies. 

  • ✔️ Develop a powerful profile to build trust and influence with key decision-makers

Once your target audience or relevant network connections visit your LinkedIn profile, you have an instant to hook them to keep reading. You want to make sure that you have a professional headshot, a powerful headline, and a profile summary that’ll speak to your target clients and audience. Don’t miss the opportunity to use the available marketing space to highlight, address, and showcase what your brand represents. And if you’re struggling with writing your profile summary, it’s an opportunity to get even more clarity around your brand.

  • ✔️ Use bullet points on your LinkedIn Summary to make it easy to read

You have exactly six seconds to make a long-lasting first impression on your LinkedIn account. Whether your profile is a company page, or you’re using your account for a job search, the fact of the matter is, first impressions are everything. When you’re crafting your summary, make your content easy to read. Using bullet points rather than long-winded paragraphs can make a difference in whether or not your target audience takes action on making a connection with you. 

  • ✔️ Content strategically designed based on the needs of your target audience, especially if your goal is to generate B2b leads

When it comes to your content, it would be better for it not to be boring. If you know who your target audience is, then get creative. 

You’ve already done the legwork to really understand who your audience is. Speak them directly. Mix up your content with videos, links, and PDF’s so people feel like they’re reading a really educational or entertaining magazine. More importantly, don’t forget to ask questions and keep your tone conversational. You want to keep your audience engaged and looking to YOU as someone who as a reliable resource. 

  • ✔️ Share updates and articles with a consistent visual identity that makes people easy to recognize your name and your expertise

Regardless of the content, you are putting out into LinkedIn, whether it’s a post, or a newsletter, or a video, be sure to keep everything on-brand. You want people to recognize your name with your brand and the other way around. One of the easiest ways to do that is to have a consistent visual identity.

Create templates to share your content with consistency. Now, don’t just share any content. Make sure to generate content that is rich, shareable, and positions you as an expert in the field. 

Pro tip: take some time to explore what other experts in your industry are sharing and the kind of results they are getting. Don’t invent the wheel!

Once you have your Linkedin Marketing strategy in place, it’s time to gain visibility. That’s when hashtags come handy.

How to Use Hashtags on LinkedIn?

If you’re a pro at using hashtags, great job! But if you’ve always wanted to use hashtags but have no idea what they’re for, I’ve got your back.

Hashtags help categorize the content. They also help users find content on specific topics. Whichever social network to choose to use, hashtags will help you get noticed by users that you’re not yet connected to.

You’ll use hashtags like you would on any social networking site. Think about things you’re most interested, or are most relevant to your audience. Use your search bar on any social media platform, and allow it to populate the most recent articles, conversations, and media surrounding specific topics. LinkedIn has a very similar feature for you to be able to do the same type of search so you can strategically engage with your audience and other relevant connections.

Ready to learn just how easy it is to leverage hashtags on LinkedIn? 

Keep reading.

How To Get More B2B Leads Spending Less Time on LinkedIn Marketing?

Strategy 1: Setup your Hashtag Page. 

LinkedIn has a Your Communities feature on the left-hand side of your LinkedIn feed. It’s now super simple for you to search, manage and add hashtags that you want to be more involved in. It’s a great way to monitor topics that you are interested in, and then jump in to those conversations so you can add value, make connections, and really take advantage of the community aspect of LinkedIn. 

If you have absolutely no clue which hashtags are most relevant for your audience, we love to use http://displaypurposes.com which is a time-saving tool to generate hashtags. 

Why do you want to look for industry-specific hashtags?

You want to make sure you’re generating content that people want to read and share. You’re in business to provide solutions. In order to know what your clients’ needs are, you have to get in their head. Using hashtags and being a part of or witness to specific conversations, are crucial in generating those leads on Linked In. 

The more your content aligns with your audience, the more people will share your content. This consistent sharing will lead to you having more authority in your field, especially in front of decision-makers.

Following industry-specific hashtags will be your next step to leverage this tool to get your LinkedIn profile discoverable

There are a few ways to find new hashtags to follow:

  1. Click on a hashtag that you’re interested in from your feed and click on the Follow button at the top of the page, under the hashtag name.
  2. Enter the hashtag you’d like to find in the Search bar at the top of the page. For example: #TimeManagement
    1. Clicking on a hashtag will take you to the hashtag’s feed where you can see content related to the hashtag topic.
    2. You can also click See all results for “#hashtag” from the search dropdown menu and then select Content from the top left of the page, below the search bar, to view posts that mention the hashtag.
  3. Click Discover more under Followed Hashtags on the bottom of the left rail on your LinkedIn homepage to see a recommended list of popular hashtags related to the hashtags you follow.
  4. Click the  More icon on a post that interests you and click  Improve my feed to get a list of recommended hashtags to follow.
  5. Click the  My Network icon at the top of your LinkedIn homepage and scroll to the bottom to see hashtags trending in your network.

For each method, click the Follow button to follow the hashtag.

Once you’ve followed a hashtag, you’ll be able to manage it from your LinkedIn homepage.

To manage the hashtags you follow:

  1. Click Show more under Followed Hashtags on the bottom of the left rail of your LinkedIn homepage.
  2. Click See all at the bottom of the list of hashtags.
No title provided for this image

If you’d like to unfollow a hashtag, click Following below the hashtag you’d like to unfollow. If you change your mind, click  Follow to begin following the hashtag again.

Strategy 2: Create Industry Expert Posts And Add Hashtags 

Using content marketing tools, such as https://buzzsumo.com and SEMRush, find long phrases in the question format. You don’t need to invent topics to write about. Instead, find topics that your target audience is already searching and create content around it.

At the end of your post, add up to 5 hashtags. This will give you visibility when people search for those keywords. The same strategy applies to LinkedIn articles. When you write your article, be sure to add hashtags at the end and share it via post, and add another set of hashtags (up to 5).

Why is important to add hashtags to your LinkedIn posts and articles?

When you create an update to share with your network from your LinkedIn homepage, you can add your own hashtag by typing # and the word or phrase directly in your post. You can also click on # Add hashtag at the bottom of the share box and type your desired hashtag. Recommended hashtags will automatically be suggested when you compose your hashtag.

You want your content to be “pinned” under the Hashtag page. You also want your audience to comment on your posts and articles. This activates the LinkedIn Algorithm. Similar to Facebook and Instagram, LinkedIn prioritizes content based on relevancy and will make it easier for your target audience to find you. The beauty of the LinkedIn algorithm is that as long as your content is engaging and keeps performing well, it’ll stay at the top of the feed.

Using hashtags gives you up to 4x more views

I’ve noticed more and more the difference between posts with hashtags versus the ones I add hashtags. Using hashtags can give you up to 4 times more visibility.  See these 2 images, one without hashtags got 59 views and the one with just 2 hashtags got 243 views. 

Notice that this image just got 59 views. No hashtag was added. However, check the next one with just 2 #s.

The goal with this strategy is not just to give you visibility, but to position yourself as an authority. For this reason, your content will be specifically related to your industry, positioning you as the expert. 

Where to start generating expert-content ideas?

Let’s say you are an expert in corporate responsibility (like my amazing friend Linda Lattimore is). Using just Google Search you will be able to generate ideas, based on what people are already searching.

If Linda wanted to generate ideas for her LinkedIn content, I would suggest her to write an article using the long tail keyword “corporate responsibility examples”.  Long-tail keyword means that you will use the entire phrase, as is. So, her title will be, for example, 6 Corporate Responsibility Examples That Will Increase Your Revenue by 400%. By doing further research, Linda will be able to generate even more ideas. So her LinkedIn will show her as the expert on the corporate responsibility field (as she already is).

A pro tip for hashtags: if there is a trending hashtag, use it and you will notice even more visibility! 

Strategy 3: Engage With Hashtags’ Followers 

There are so many ways to engage with prospective leads. One of the most personalized ways to do so if to search for a specific hashtag, and identify the profiles who are using the same trending hashtag. Once you’ve identified similar accounts who are interested in similar content, you can reach out to them with a personalized message, thus building a foundation that can lead just about anywhere.

The Golden Rule To Get Even More Engagement on LinkedIn?

When you’re leaving a comment under a post from a stranger, make sure you take the time to let them know where you saw them and leave a comment with substance. Don’t just write “great article, thanks”. This will make you sound like an automated post and you want to avoid it.

Don’t be afraid to add that extra personal touch. When you find someone that you click with or share similar interests with, make the first move!  You will notice how your audience will be more receptive to receive the message since it won’t sound like a canned response.

No Time For Experimenting With Your Future Best Leads?

Think about LinkedIn marketing as going to the gym. It’s a multi-step process instead of a quick-rich formula. With some guidance, you can make this a real revenue-generating engine. Let’s chat to see if we can help you! Take the next step and learn about our LinkedIn Marketing strategy. If you’re in Austin, I love doing LinkedIn Marketing strategy sessions in Austin!

SAAS Sales Leader’s Ultimate Guide: 10 Critical Strategies To Close More Deals

If you are planning to accomplish your goals in any endeavor, a detailed map with exact markers and turns that takes you from the entrance of the trail to the top of the mountain will make your life easier.

 If you either lead or are apart of a Software sales company, you know that such a map is a fallacy and that your life will never be that easy. So if you are looking for steady cash flow with a cook book full of recipes to pre-heat at 425 for 40 minutes, Software sales is not for you. However, if you are open to learning how to navigate a 100 foot ship through rough, dark waters while there may be holes in both the bow and stern and a fire on board, you may have the mental fortitude to make it selling Saas.

What is Saas anyway?

Software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. 

Software as a service (SaaS) allows users to connect to and use cloud-based apps over the Internet as referred by Microsoft.  SaaS has been incorporated into the strategy of nearly all leading enterprise software companies. 

Gartner predicts SaaS revenues to reach $85 billion in 2019. Globally speaking, Gartner predicts that by 2021, cloud revenues will total $278 billion.

By revenue, Microsoft is the largest worldwide provider of SaaS services, with 18% market share. Salesforce is in second place (11.5%) and Adobe is third (6.7%) (Synergy Research Group).

A Saas (Software as a Service) business can be very rewarding and lucrative. 

While there is no set formula for success, from my experience in selling Saas for over a decade  there are ten potential strategies that can be put into play that can help Saas leaders and their sales teams to steer the ship safely to arrive on land. 

Here are 10 ways to  for Saas sales leaders close more deals and to make your Saas Sales model more profitable. 

The first five are more operational and the second five are tactical to sales transactions. 

Number One: Competitive revenue model- Follow a Saas revenue model that appeals to your target market

Annual Contract Value, Total Contract Value, Multi-years upfront? 

Your Saas Model of how you will charge your customers is going to be very important. 

Why? It does not matter how great of a sales person you are or how great your sales team is, if the way that you charge for your product is not parallel to what works for your average customer, you can expect customer churn to be very high. 

For example, if you are selling to public sector customers, obtaining long term commitments upfront can be challenging and often misleading on future projections. Why? These types of customers often cannot make a commitment to be your customer for more than one year at a time as they do not know what future approved budget will be. This is just one of many examples as to why you want to choose the right revenue model for the market that you sell to. 

Number Two: Timing is everything- Forecast your sales based on your predicted saas sales cycle

You can be the best closer, but if you are selling higher education technology solutions, where the funds become available to buy your solution at one given time per year, you need to plan accordingly. Deals will only officially close when funds are available, not when you obtain the buy-in of your relationships. Equally, commercial customers tend to close more often at the end of the calendar year in order to spend budget remaining. It all comes down to what time of year can procurement provide to you the purchase order.

Typical Fiscal Year Starts

Commercial/Corporate………January 1st

Higher Education……………..July 1st

Public Sector…………………July 1st or October 1st

Federal………………………..October 1st

Number Three: Duplication- Follow a clear Saas sales playbook or sales methodology

Many organizations love to hire people with experience who “just know” how to do it. You will always hear things like “You can’t learn to ride a bike at a seminar.” While this may be very true, you can not grow and scale your sales team unless everyone is speaking the same language. The easiest thing to do is to subscribe to one of the more popular sales methodologies like Sandler, Challenger, Solutions selling or Miller Heinman. Which one of the sales systems that you choose as your playbook is not as important as the fact that you choose a playbook that has brought organizations success in the past. 

Sandler Sales- https://www.sandler.com

The Challenger Sale- https://www.challengerinc.com

Solutions Selling- https://www.spisales.com/solutions/solution-selling/

Miller Heiman- https://www.millerheimangroup.com/training/

For sales discovery, my personal preference is the Sandler Sales Method. For sales presentations, I like the Challenger Method. A great qualification model that many companies prefer is MEDDIC. This is particularly used in enterprise level transactions.

Number Four: Marketing- Invest as much in Saas marketing as you do in your Saas sales team. 

Cold Calling and mass email capaigns alone will not suffice with today’s very sophisticated buyer. Saas marketing tools like marketing automation software, analytics, and search engine marketing/ search engine optimization are critical to you driven leads for your sales team to work on. 

Figure 1.1

Number Five: BDRs- Consider hiring business development representatives

With today’s long, everlasting and more complex sales cycles, your sales teams will be busier than ever before. This means that there will be less time to prospect and generate new business. Hiring a business development representative (s) may be critical to gradually driving leads into opportunities over time. 

A good Business Development representative (BDR) will be able to both 1) respond to engaged leads from your current marketing campaigns and 2) Source new leads through their own outbound efforts. The goal of you to hire a BDR or BDR team is to generate new leads/prospects for your sales team to speak with. 

Here is an example of a Business Development Representative job description:

PRIMARY DUTIES:

Identify sales opportunities and produce strong leads; initiating calls for new accounts; responding to inbound inquiries from potential clients.

Meticulously record, plan and prioritize your activities to achieve agreed business aims.

Collaborate with internal resources to qualify sales leads and prospective clients.

Ensure a smooth transition to the sales team once the prospect has become regular clients.

Work towards excelling industry standards.

REQUIRED QUALIFICATIONS AND SKILLS

Software or Software as a Service (SaaS) sales experience is a plus.

Construction or Lending/Financial experience is a plus.

Strong researching skills.

Strong communication and interpersonal skills.

Strong relationship management skills; ability to build relationships and work well with others.

Highly motivated and persistent personality with a strong commitment to achieving company sales goals.

Ability to multitask while learning new information about the client base and the industries Land Gorilla serves.

Working knowledge of MS Office, Google Drive, and comfortable learning sales software.

Dedicated to being an expert in your field and providing a high level of customer care.

A desire to succeed in a sales role and develop your skill set.

I would make it a point to not overcomplicate the hiring of a BDR. You will know very quickly if the person generates qualified leads or not.

So there you have the first five strategies to increase deal closings. The first five are more tailored to helping you the sales leader and your team identify the right business model to make your efforts more profitable. 

The next five strategies will be more tactical in nature and will prescribe specific selling tactics. 

Number Six: Relationships-  Don’t sell until you have permission to sell

In some industries, the mantra is ABC Always be Closing. Not in Saas sales. Your job is to treat your prospect as a potential patient and you are the doctor. If you cannot gain enough information to diagnose your patient, then you do not write for them a prescription. If your prospect does not have the pain that your Saas product solves, you cannot sell to them.

Compared to other sectors, relationships play a big factor during technology sales cycles. Dr. Kim, Director of Digital Learning Initiatives at the Dartmouth Center for the Advancement of Learning, explains, “in the high-tech world of companies turnover is normal and expected. In higher ed, we tend to stay at our institutions for a long time, and we build relationships over decades.”

Image result for enterprise sales cycle length
Figure 1.2

 Take a look at the diagram above in Figure 1.2. You will see the difference in the typical processes between Enterprise Sales and SMB (Small-Medium business sales). With Enterprise sales you cannot begin to sell until you meet and form the relationship. 

Number Seven: Account tiering. Know that you don’t have a deal until you have all of the decision maker’s at the table.

The Challenger sale says that “the average number of customer stakeholders involved in a B2B purchasing decision is 6.8 — up from 5.4 in late 2014.”   (need link)

Image result for 6.8 decision makers challenger sales
Figure 1.3

See in Figure 1.3 the breakdown of the different type of decision makers within an organization according to the Challenger sale and their likely impact on driving organizational change. To learn more about the different types of buyer profiles in an organization, please read this overview.

Number Eight: Budget-  Talk budget relatively early

While you should never discuss price upfront without being asked, you need to verify if budget is available for your purchase. If it is not, consider where the funds can come from and how important purchasing your Saas solution is. 

The last thing you want to do is take up your time for the wrong reasons if the pockets are empty. 

Image result for bant sales

Figure 1.4

In Figure 1.4, you will see the most basic sales model that exists in B2B sales known as BANT. This is very popular due to its ability to be understood with ease. You will notice that qualifying budget is the first step in the sales process. 

 Number Nine: Your product- Don’t sell the technology, Sell the concepts

All Saas applications and solutions may be technical but the technology is not what sells. What sells are the solutions that the technology provides to the end user. Also, the people who write the checks and are the final say in making a purchasing decision, are often not technical. 

What business value proposition does your product/solution provide to the end user? Can your solution help them increase more revenues or save costs? Can it shorten the time of a particular time consuming process? What is the benefit?

Simplicable covers examples of how you can take what a product solution does technically and change the messaging to illustrate how the solution helps the end user.

Number Ten: Low hanging fruit. Upsell your existing install base. 

If you have a high customer retention rate, you can likely sell more products and solutions to your existing install base. Typically around 25% of all sales year over year will be to your existing customers. 

Image result for Sell to existing saas customers

Figure 1.5

The above figure shows that most of the revenue that your company earns will come from a combination of renewals, upsells and cross-sells. 

Summary

Saas is an industry that will continue to see tremendous growth. Amazing growth, however, must be captured the right way. The Saas sales model is based on a product that is technical, but the solution is conceptual and based on value. The audience that you are selling to will be complex in both make-up and in needs solved. Budget and Operating cycles are equally as complex when selling Saas. Saas sales teams and sales reps need help with marketing and possibly with business development representatives to generate qualified prospects.

The Saas industry is very rewarding to work in. Stay tuned for my next article where I will dig deep into the different types of Saas revenue models.

These 3 Winning Strategies For Your LinkedIn Prospecting Will Hack Your B2B Sales Cycle

The following is an introduction to the business-changing strategy we teach at our LinkedIn training, LinkedIn Ninja.  

Our 5 step sales process guides b2b sales people and sales teams  from selecting the right prospects, making first their brand, selecting their sales process, creating a content marketing strategy, prospecting with confidence to reach decision makers, and getting the deal closed.

I hope that it will help you build a reliable sales strategy you can use to close more deals.

B2B sales, particularly in the service arena, has traditionally been approached as a very linear process, based on a careful map of the buyer pathway, starting with step one, which is usually an introduction to the company and its product line, followed by a pitch on why those products would be useful to the potential buyer and what the benefits would be.

The linear sales process begins with an assumption that the prospect knows very little about you.

This assumption is completely wrong, considering the fact that most consumers come to speak with a B2B salesperson or B2C, with almost 60% of the information they need to know.

These days, selling it’s about what you don’t know that you don’t know.

Pitching features and benefits or pain points no longer work.

The linear sales process is obsolete. Digital sales processes have moved out of the consumer realm and into B2B. B2b buyers are more educated, and the sales process begins not with an introduction, but with an assessment of how much the prospect already knows about you. Usually, it will be a lot.

Educated customers, empowered by the internet and the ready availability of information about your offerings – as well as those of your competitors – have effectively killed the linear sales process, and replaced it with something much more effective.

If pitching features and benefits or pain points is no longer effective, does that mean that we need to build relationships? (And wait a long time?) No.

If you think that you can be more successful using a consultative selling approach that is all about building relationships, you should read an article about a Harvard Study that reveals the opposite: Selling is Not About Relationships.

In summary, this Harvard study found that salespeople fall into 5 categories:

1.Relationship Builders focus on developing strong personal and professional relationships and advocates across the customer organization. They are generous with their time, strive to meet customers’ every need, and work hard to resolve tensions in the commercial relationship.

2.Hard Workers show up early, stay late, and always go the extra mile. They’ll make more calls in an hour and conduct more visits in a week than just about anyone else on the team.

3.Lone Wolves are the deeply self-confident, the rule-breaking cowboys of the sales force who do things their way or not at all.

4.Reactive Problem Solvers are, from the customers’ standpoint, highly reliable and detail-oriented. They focus on post-sales follow-up, ensuring that service issues related to implementation and execution are addressed quickly and thoroughly.

5.Challengers use their deep understanding of their customers’ business to push their thinking and take control of the sales conversation. They’re not afraid to share even potentially controversial views and are assertive — with both their customers and bosses.

“In our study, Relationship Builders come in dead last, accounting for only 7% of all high performers.”

The days of inviting a connection for coffee- who technically is a suspect and you want to convert is from suspect to prospect- are over.

Before booking your next coffee appointment, consider becoming a LinkedIn Ninja by mastering social selling. Yes, you can find clients online.

According to Hubspot, for most salespeople, social selling on LinkedIn is a way of life. They keep their profiles in tip-top shape, look up their prospects’ profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow results by industry, company, location, and other specifications.

In other words, they’re experts in the basics of LinkedIn prospecting. 

I refer to them as “Linkedin Ninjas”. They are sales professionals with a solid LinkedIn profile. Our lessons help them understand the power of a strong social media presence. We give them tools, scripts, and strategies to drive their sales pipelines using a consultative selling approach. And they get results!

We have successfully ignited sales using these sales LinkedIn prospecting strategies for insurance brokers, mortgage lenders, small business owners, coaches, and consultants that want to reach decision makers.

3 Strategies To Hack Your LinkedIn for Sales Prospecting

Here’s the truth about LinkedIn in 2019:

It’s a B2B gold mine…

It’s where most Fortune 500 decision-makers and executives like to spend their spare time.

According to LinkedIn’s blog, 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.

If you want to break your long selling cycle, building trust with your connections should be your main goal.  

These are our 3 strategies that will help you build trust and hack your sales prospecting.

Add a Video on Your LinkedIn Profile

Creating quality videos doesn’t mean an end-all solution to guaranteeing customer trust.  But videos add an excellent way to relay the value in your business.

Keep in mind, building trust is not about pitching your products. It’s about featuring your brand story, the type of qualities your brand values, what makes you unique, and what kind of impact are you creating with your products or services.

Linkedin Articles

If you want to leave a great first impression for decision makers, you want to brand yourself as an authority.

The word authority comes from author.

Focus on LinkedIn Articles and publish in your field. Create a content marketing calendar and distribute your content consistently, so your audience gets used to read you and expects to read even more content from you. You can also ask your audience for what they want to learn from you.

Contribute a guest post  

When readers see your work on a top site, you immediately gain credibility. After all, if a well-respected professional is willing to publish your work, you must know what you are talking about!

Put your money where your mouth is and show your readers how you have helped your customers or clients. Introduce case studies into your content marketing strategy. This is a powerful tool and a concrete example of  your success.

LinkedIn articles are a great way to leverage your content marketing strategy.

LinkedIn Endorsements

There are key metrics people chase on LinkedIn; 500+ connections, an all-star profile ranking. However, most people forget to set up goals to get more endorsements.

According to LinkedIn, someone who thanks you for an endorsement has a 74% chance of endorsing you.  That is pretty powerful.

Reach out to your connections. Endorse them.  Depending on your industry, connections will be active and happy to endorse you back for something they recognize is in your skillset.

In my personal case (you might do the same) if I see a connection that I trust on the list of your endorsements, I don’t think twice to give an endorsement.

The key to this Linkedin strategy is to give endorsements first.

A ninja tip: endorse decision makers. This will take you closer to your sales goals.

For a deeper dive into these LinkedIn Ninja strategies that pave the way for sales, check out our LinkedIn Ninja course. Now available via Teachable App! Not sure if this is for you? Chat with us.