Access College America: Empowering STEM Scholars with Record-Breaking Results

The Greatness Blog

Access College America: Empowering STEM Scholars with Record-Breaking Results

In this inspiring Champions feature, we introduce Dale Price, the visionary CEO of Access College America, a college planning agency that is changing the game for STEM-focused students. With record-breaking results, Dale’s expertise and strategic niche marketing have empowered countless scholars to pursue their dreams in prestigious colleges and universities.

We’re excited to share the remarkable success story of Dale Price, CEO of Access College America, and his transformative approach to college planning in our latest Champions feature. Based in Austin, Access College America is a nationwide college planning agency that specializes in helping STEM-focused students and their families conquer the college admissions process.

Access College America’s seniors have received nearly 400 college acceptances and secured over $6 million in scholarships—and they’re not stopping there! Access College America’s curriculum is more competitive than ever before, equipping students with the skills and knowledge they need to thrive in higher education.

Dale Price’s strategic niche marketing and dedication to STEM students have propelled Access College America to the forefront of the industry. Join us as we dive deeper into this inspiring Austin-based business leader’s journey, celebrate his achievements, and explore how his visionary approach has empowered countless students to pursue their dreams. #champions

Dale Price, MBA, Leading College Consultant



Can you tell us a little about your business and how you got started?

We’re celebrating six successful years of helping our scholars prepare, apply & achieve! We’re the highest-rated college admissions planning agency in the region with over 50 five-star reviews. We are coaches for STEM majors and now include test prep services in our packages.
Behind a successful company, is a successful leader.

Since 2006, Dale Price has established himself as a knowledgeable and reliable expert in the college preparation process. His background in admissions at a prestigious California-based institution has equipped him with unique insights into the world of higher education. Over the years, Dale has guided countless students and parents, helping them secure millions of dollars in scholarships and receive acceptances from top-tier colleges across the country.

Dale’s primary mission is to ensure that each scholar finds the perfect fit in a college, emphasizing the importance of showcasing their strengths and unique stories in the most competitive environments. While working with Access College America, parents can focus on parenting, trusting Dale and his team to act as the college knowledge experts.

With the ever-changing landscape of college preparation, Dale stays ahead of the curve, adapting to online and hybrid learning, test-optional policies, and the diverse needs of students. His personalized and empathetic approach caters to a wide range of students, including those with special needs, members of the LGBTQIA+ community, returning students, veterans, and traditional high school applicants.

Dale holds a Master in Business Administration degree from the University of Redlands and a Bachelor of Arts degree in Psychology with a minor in government from the University of Texas, Austin. Among his various professional affiliations, he is the Former Scholarship Chair and Past President of Texas Exes, Los Angeles, a Professional Member of the Higher Education Consultants Association, an Associate Member of the Independent Educational Consultants Association, a Life Member of the Texas Exes, and an Ambassador for the Westlake Chamber of Commerce.

What have been some of the biggest challenges you’ve faced as a business owner in the Austin area?

In general, college consulting is a fairly new profession, but Austin happens to be a hyper-competitive marketplace. There must be well over 50 consulting practices in Austin. We are all different.

How have you been able to overcome those challenges and continue to grow your business?

Many groups are generalists and assist with all majors and areas of interests. We have a STEM specialty, and we’re extremely well versed on applications to other big state flagships. And that’s how families hear about us. Also, we are constantly creating partnerships in the community too. Our focus has always been on community reach, providing pro-bono programming for schools, libraries and various civic organizations.

What advice would you give to other business owners who are facing similar challenges?

Make sure you have a business plan, follow it and adjust it when necessary. We made several pivots during the pandemic and our business grew nearly 50%, and it hasn’t stopped growing since then either. Stay hyper-focused on your brand, poll your customers often, really understand the community you serve, and lead with service to others. The more you take, the less you’ll get. So give a lot, all the time.

Can you share a specific piece of data that you are proud of and why?

The proof is in the pudding! Our current seniors have received nearly 400 college acceptances and already have $6 million in scholarships pledged! We’re beating last year’s totals in both of these categories and the year isn’t over yet either. This is validation that in the most competitive application year, our scholars are beating the odds. And our curriculum is more competitive than it’s ever been before!

How have you leveraged the local community to support and grow your business?

We give back to our community through pro-bono programming, workshops, and talks. We are very active in local chambers, and sponsor sporting events and education foundations. Most recently we were the ‘Educator of the Year’ sponsor for the Westies, an annual event recognizing business leaders in the Westlake community.

In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

In my experience, it’s crucial to engage the expertise of professionals in marketing to ensure that your business remains competitive and relevant. By hiring talent, like MFG Agency, you can focus on your core strengths and thought leadership while they work on complex online marketing strategies tailored to your business’s needs. I hired MFG Agency, and they have been instrumental in taking my business to the next level, allowing me to concentrate on providing the best possible service to my clients.

Finally, what does being a community champion mean to you?

A community champion makes an impact and leaves the people it serves better than when they found them.
🥳 Dale is truly an inspiration for many! Congrats on your success!

About Access College America

Our mission is to help our scholars prepare, apply & achieve! 

Access College America is a comprehensive college planning service dedicated to providing personalized support and guidance for students and their families. Our expert college consultants work one-on-one with each scholar to ensure they receive the individual attention they need to thrive in the college admissions process. We understand that every student has unique needs and aspirations, which is why we create a cohesive, targeted package tailored to meet each scholar’s specific requirements.

From SAT/ACT preparation to college list building and essay guidance, Access College America is committed to equipping students with the tools and resources they need to succeed. Our goal is to help scholars navigate the often complex and overwhelming process of college admissions with confidence, empowering them to pursue their dreams and achieve their full potential. Head over to our website and check out our Free Downloadable Guides. 

Want to get featured in our Champion Series? Click here to learn more. 

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