The Power of Authenticity in Personal Branding

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Jessica Campos
Jessica Campos
The Power of Authenticity in Personal Branding

They say “reputation is the new currency” and I agree! For professionals and entrepreneurs building a personal brand, their reputation is one of the biggest assets.

What Is A Personal Brand?

A personal brand is essentially what people say about you when you’re not there. In theory, if you share a story that becomes so powerful that everyone talks about it, those who resonate with that story will feel inspired to like you, trust you, and believe in you.

Personal Branding Strategy

Many entrepreneurs misuse the concept of brand and branding. Your brand is the set of values, features, and personality traits that sets you apart. Branding is the way you present your message. The colors, design, elements, etc.

Our Guest Speaker: Joel Valle

In this episode, professional videographer and storyteller Joel Valle joined me to discuss the concept of personal branding.

Since Joel works with entrepreneurs who want to produce videos to lift their brand, I wanted to get in his brain and capture his success tips.

Rachel Hollis’ Divorce Announcement – Was She Authentic?

If you have read my blog, perhaps you read my review of Rachel Hollis’ documentary Made For More.

Her divorce announcement surprised thousands. Her fans are demanding an explanation and some are accusing them of a marriage scam.

Personally, I think it’s wrong to jump into conclusions about their marriage. I would not go as far as saying that they were a scam.

Joel and I discussed our opinion about Rachel’s divorce, from the personal brand perspective.

Ready? Set, play!

PS- Give us a shout out when you’re listening!

@coachjessicacampos and @trustvisuals

Marketing For Greatness- Jessica Campos, Forensic Marketing