Network Event Marketing — Translating Offline Leads into Online Revenue
How many networking events have you attended in the last 12 months? And how many leads have you gotten from this assortment of coffees, meet-ups, conventions, and luncheons?
If you haven’t been developing new connections at these events, you might be missing the boat. And let’s face it — for small businesses, time is money.
If you’re spending a significant chunk of your day at a networking event and not actually building your network, then your return on investment (ROI) is going down the tubes.
Don’t worry, I’ve got the solution to the networking event marketing problem — and you can implement it before your next meetup!
How Networking Event Marketing and My Golden Rules Go Hand-in-Hand
Have you read my book, The Six Golden Rules of Social Media Marketing? If not, pick up a copy here. In the meantime, here’s a quick recap of the rules themselves:
- Golden Rule 1: Make real connections
- Golden Rule 2: It’s not about you!
- Golden Rule 3: Be personal but not private
- Golden Rule 4: Offer value, not a sale
- Golden Rule 5: Be a storyteller
- Golden Rule 6: Engage and follow up to get your ROI
These rules, when applied correctly, help boost your social media presence and help you become the thought leader you were meant to be. Additionally, they may help you with your next networking event.
For example, the next time you attend a network event, be sure you’re presenting a polished professional image to be able to engage with other professionals and make real connections.
Besides dressing appropriately, this includes ensuring your website is up to snuff, you’ve got professional business cards with you, and you have an idea of what you’ll say to the usual “So, what do you do?” kind of questions.
At the event, offer relatable, personal anecdotes that can help you tell a story about the kind of value you can offer as a connection.
Remember, though, don’t monopolize the conversation — it’s not about you. It’s about letting your peers know that a connection with you can add value to their overall strategy.
Finally, don’t forget to follow up with new connections after the event to cement your relationship and begin moving forward.
Add a Dash of Forensics and You’re Golden!
Forensics at a networking event? Yes! You can use forensic marketing after your event to analyze outcomes for better results next time.
Forensic marketing refers to breaking down metrics to discover that “sweet spot” that gets your audience — in this case, your networking peers — primed and ready to do what you need them to.
After each event, organize business cards, making personal notes on each to help you remember the person later. Think about which interactions went well — and why — to help you perfect your “elevator pitch” for next time.
Finally, connect further by sending follow-up emails and engaging on social media platforms.
Are you ready to launch something new this year and want the professional support you need for success? Join our powerful Inner Circle network and learn how to get your new project off the ground —and producing revenue — in no time!
