How To Sell A Product On Instagram Using Attraction Marketing?

Instagram Trends 2022

Trying to figure out how to sell a product on Instagram in 2022? You’re not alone. There are many ways you could go about this, but one of the best is using attraction marketing. 

In this article, we’ll talk about how to use attraction marketing strategies in order to generate more sales in 2022. We’ll cover how it differs from direct push marketing and what tips can help increase your conversion rates!

New To Attraction Marketing? What Is Attraction Marketing?

Have you ever come across a story on Instagram from your favorite celebrity or influencer, explaining how they use their own brand’s services or products?

You’re probably familiar with this. Maybe your favorite Instagram influencer just posted a video about their date night, with the caption sharing tips about work-life balance, inviting you to learn more about work-life balance techniques in the link in bio.

You get my point!

You can probably recall a recent time when someone you respect praised a product, and your attention was attracted to it. That person has explained how the product benefits their life or makes things simpler, and you’ve been inspired to learn more about what they do. That’s attraction marketing!

Attraction marketing is also called demand generation marketing

The greatest thing about attraction marketing is that you don’t need to sell directly. Your magnetic online presence will get your future buyers come to you, instead of the other way around. Now how does it work?

Attraction marketing works by getting someone who is already interested in your brand to take action. You don’t have to go out there and find potential customers – they are the ones finding you.

How Do I Use Attraction Marketing To Sell A Product On Instagram?

First, you’re going to need an audience. For the purpose of this article, we will use how to sell a course as an example. Think about the following:

  1. Who needs this course today?
  2. What problems or challenges are they experiencing today?
  3. How will your course help them?
  4. What will make them buy from you today?

What should your niche be?

Instagram accounts that have a niche topic tend to grow faster, because they can build a community spirit by connecting with people with similar interests. For this reason, we recommend picking a niche (or one topic) at a time. Keyword here: at a time. This means that you can always change your niche; especially once you are known.

Narrow your solution as much as feasible to make your brand stand out. Narrow it down to “a fitness course for new moms who want to recover their shape and energy naturally,” for example, if it’s a fitness program.

Once you define your audience, make a bio that will resonate with your target audience. For example: “I’m on a quest to help new moms get their bodies, energy, and confidence back in shape the natural way.”

Make your feed catchy, and try to avoid predictability. Create interest by sharing content that connects with your target audience and encourages them to learn more. In other words, don’t spill everything on your Instagram posts.

Once they’re interested in what you do, if you make it easy for them to take action, they will.

Instagram Captions Length 2022

People don’t want to read through long descriptions, so get straight to the point! You can use words and phrases that will make people curious about how it works.

Oprah Winfrey Made $12 Million After One Tweet About Bread

You might remember the famous Tweet. Essentially, she revealed that she eats bread every day — and is still burning calories. “Eat bread. Lose weight. Whaaatttt? #ComeJoinMe,” she captioned the post.

That was a perfect example of attraction marketing. 

Attraction marketing example

Hashtags For Followers In 2022

As Instagram by Facebook is turning 10 years old in 2022, Instagram made headlines (including this one) when product head Adam Mosseri said that the app is “no longer just a square photo-sharing app,” since it’s pivoting its focus to shopping and video.

The platform has modified their Community Guidelines and has added resources to shine light on what are considered Instagram best practices. 

Moving into Instagram Marketing 2022, we see a change in how hashtags are being used by the algorithm. While hashtags are a crucial component of a winning Instagram marketing, the algorithm has been modified to include keywords in order to pick which content lands on their public feeds, known as the Explore Page.

The new approach to Instagram Hashtags 2022

Instead of using hashtags with the intention to gain visibility and followers, if you want to sell on Instagram using attraction marketing, leverage hashtags. Use them to get connected with industry leaders, find trends, and engage with others, more than just adding a code to gain followers. 

Search your industry hashtags to get insights about the featured content for two reasons: those posts have been favored by the algorithm so you can get ideas for aesthetics and captions and you can also read comments from the audience and get content ideas.

If you’re selling online fitness courses for new moms, then use #fitnessmom, #postpartumfitness, and #newmom and get insights from the top posts. You will notice that the top posts have between 2-5 short paragraphs.

Find how-to posts and use the same hashtags. For example, if your how-to post is about how to get rid of stretch marks in a month using natural ingredients, then use #howtogetridofstretchmarks or #getridofstretchmarks.

You can also create a unique hashtag for users who want to follow along with what’s happening in regards to your product.

How many hashtags are recommended in 2022?

Instagram allows you to add up to 30 hashtags. But, should you? 

The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 1 and 3.

How to create a winning hashtags strategy?

Instagram has been enhancing their SEO features. They launched keyword searching features, which means that your content can be found, not only from the hashtags you use, but also from the keywords included on your captions.

Moving into 2022, a winning Instagram strategy needs to factor keywords, in addition to hashtags. 

How many hashtags should you use in 2022?

According to the Guidelines, you can add hashtags in the caption or comments of your post. So, posting hashtags in comments is not a mistake. Do A/B testing! Instagram is enhancing their SEO features as you read this!

How To Sell On Instagram Using Stories In 2022

Stories are a great place to sell for various reasons:

  1. You can develop your list of close friends and acquaintances if Instagram shows your stories to your trusted connections, which are then displayed.
  2. Stories come with features to make your content more enjoyable and engaging for your audience.
  3. You can use stories to build community by hosting fun challenges.
  4. You can build trust by featuring other creators.
  5. By creating a positive environment in your stories, your audience will feel attracted to your brand.
  6. Stories highlights can be turned into call to actions, which will increase your website traffic and conversions.
  7. If you want to sell how-to courses, stories are a great way to tease your course, and drive viewers to your sales page.

Post Often

This will keep your audience engaged and also help showcase how much value you’re adding to the community. It’s important that you post regularly so people don’t forget about what it is that you have to offer!

When posting, keep in mind that your Instagram posts should create curiosity. You will sell, later, via Instagram Stories.

Leverage the power of Reels and ignite curiosity! They are great to drive brand awareness.

Limit Your Instagram Shopping Cart

Since you will be using attraction marketing, we recommend to limit your shopping cart to featured offerings, to build trust by leading with value, not with promotions. Remember, attraction marketing is all about curiosity. Sales will happen, but not like e-commerce. They will happen by leading your future buyer into a journey where they can get inspired- get educated – and make a purchasing decision when they feel like the timing is right.

As you can see, there are many ways to approach the question of “how do I sell a product on Instagram?”. But our advice is to take it back to basics and try attraction marketing. You aren’t selling anything when you use an appeal that attracts people in their feed with your products or services – they just want what you’re offering because they trust in you!

And if one person wants it, then others will too. So let us know how we can help put together a plan for your business today! We have all sorts of ideas about what works well so schedule a call today!