How to Create Impactful Brand Authority – Blueprint
I take that you’re either about to take a step into something new, or you just want to elevate your game plan. Either way, you’re up to making an impact with your brand and this is exactly what this article is about!
I will tell you why you should be happy you’re getting this ultimate marketing strategy, along with practical tips so you can establish brand authority.
You Should Never Rush Into Promoting Your Products Or Services Without A Brand Strategy
In today’s mobile age, reaching potential clients is now easier than ever, but you’re also facing the constant challenge of excess noise with the endless amount of content being served at any given time.
The digital landscape has flipped in ways that marketers could never predict. The pandemic has brought many challenges, especially for micro-brands who mostly rely on word of mouth to generate sales.
So, how will you stand out from the crowd and do it better these days? This takes us to your original topic: authority building.
How To Establish Brand Authority
Well, just in case… let’s cover what is brand authority first.
Brand authority refers to the trust a brand has earned among customers, and the degree to which they see your brand as a subject-matter expert. A variety of factors can influence authority, including robust and compelling content, an active online presence, and engagement over social media.
If this definition makes you even more confused, you’re not alone. As a marketing mentor and brand manager, I hear this ALL THE TIME from my clients and students!
In practical terms, you will build brand authority by doing 2 things:
- Stop adding noise.
- Turn yourself into an industry leader and market like one.
My New Brand Strategy PDF Is Here
So … I reversed the process for them, explained the mistakes I made, and wrote the steps I would follow and the shortcuts I would use, if I had the chance to do it all over again.
I realized that many online marketing coaches layout tips and how to’s, but there’s never a precise and clear process, from start to end. You can search “how to build brand authority” and find exactly 8,360 articles with a “plan”.
But that can take hours of research.
Save hours of your time.
Brand Strategy From The Stars
Success Tips To Building Your Brand Authority
- Focus on one social media platform at a time.
- Use events to spread awareness and build connections.
- Do some research to find industry gaps. Your role is to fill those gaps adding high-value content.
- Create a content marketing strategy followed by a content marketing plan.
- A strong brand needs a strong brand development team so your marketing efforts can create the ripple effects that you’ve seen from brands you admire.
My Brand Authority Blueprint covers these success tips, and powerful brand marketing strategies with checklists that will ease your implementation.
- The 5 steps to elevating your brand authority.
- 20 digital must-have digital assets.
- Your 90-day launch plan.
- How to land speaking engagements, and more…
And there’s a BONUS!