9 SEO Principles To Grow Your Email List Almost Immediately
Email marketing is a powerful tool for any business looking to increase their reach. It allows you to connect with your audience in a personal way, and it’s one of the best ways to increase sales. But how do you build an email list? The answer isn’t as simple as just “creating” one – there are many strategies that can be used to create an effective email list!
In this blog post I will my top 7 tips on how businesses can use SEO to generate more leads and convert more prospects into customers via email marketing.
How effective is email marketing in 2021?
Email marketing is the most effective way to generate leads online. 85% of marketers say email has generated more sales than any other digital channel. However, this number might change, after Apple’s email privacy update.
Apple is forcing marketers and publishers who use email to rethink some of the ways they’ve monetized or used their subscriber base.
The company will give its users the option to do away with tracking pixels, or small images that email marketers use to tell if you actually opened an email. There’s also a feature called “Private Relay” for subscribers to Apple’s iCloud storage service iCloud+ that would hide IP addresses. Finally, a feature called “Hide My Email” will let users share “unique, random” email addresses that can forward to their personal inbox, which they’re able to delete to control who contacts them.
Email campaigns will need to be adjusted; especially automated campaigns. In other words: personalization is key!
Content Marketing SEO can help brands establish brand loyalty and gain trust
If you want to grow your email list, then content marketing is how. Content marketing is not just blogs. It can be anything your audience would find valuable. It could mean how-to videos, white papers, infographics or any other type of content that’s worth sharing and talking about online – which is how you build trust with the people who engage with it.
Examples of content marketing:
- Social media posts
- Blog posts
- White papers
- Email marketing campaigns
- Video series
- Virtual challenges
- SMS – chat marketing, etc!
Creating valuable content will not only help you build trust, but your users will gladly receive your emails and recommend them to their network.
SEO principles can help you build your email list
As you create content, think about how SEO can help your business to generate leads and convert prospects.
1) Optimize your headlines to make them catchy
You can use the Headline Analyzer tool from Advanced Marketing Institute.
2) Use banners or clickable text that link back to be able to capture contact information from
When you add an image related to your content, be sure to add keywords in the file name and captions so that you will rank well in images searches.
3) Create infographics with valuable information
Offer a downloadable PDF to convert the viewer into a subscriber.
4) Create how-to videos using your SEO keywords (including full questions)
Promote a freebies in exchange for an email address!
5) Make your content user-centered
Make it easy for them to subscribe.
6) Deliver what you promise
Give users what you promise them in your clickable banner. For example, if the banner was “sign up and get a 25% coupon”, then they should be able to easily download that coupon once signed up.
7) Link back to any posts that make key points and link them together.
These posts should be written with the aim of attracting new subscribers by making your content more searchable online.
8) Track and measure your content!
Get the full overview of how your content is performing with UTM codes and analytics.
9) Promote your content using social media
Especially where you can add your link: LinkedIn, Pinterest, Facebook pages, Facebook Groups, etc.
Converting email subscribers into paying customers
Building brand loyalty is the new approach to driving conversions in the future. How does it cultivate loyalty? Simply by injecting authenticity into your email experience! Building a relationship with your mailing list is more important than acquiring massive lists. Make your subscribers feel special.
Best email marketing practices to increase conversions
- Target specific segments of the email list and share personalized content.
- Since you want to build a relationship with your users, invite them to your social media channels.
- Keep your brand voice consistent.
- Use different types of content to address each segment’s needs (e.g., video for lead nurturing, how-to articles for customer support).
- Offer exclusive incentives for taking specific actions.
The more you engage with your email list, the more trust is built.
We’ve covered a lot of ground in this blog post, but we want to leave you with just one last thought. If you can use the principles of SEO for your email list and turn subscribers into paying customers, then it’s worth doing. Let me know if you need help building your email list using SEO so that I can share some tips on how to get started. Thanks again for reading!