6 Facebook Secrets That Every Entrepreneur Needs To Know

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There’s no better time to use Facebook to market your business. With billions of users monthly (and still growing) and a revamped paid advertising platform, you simply can’t ignore it.

We recognize that marketing your business can be overwhelming too.  Especially if you’re a startup or solo-preneur trying to run your business without any help.  I have prepared a list of handy Facebook features that are not that popular so you can save a lot of time, energy, and money!

The Migration Secret

Did you start building your business using your personal connections?  Are you starting to feel a bit icky that your friends are getting annoyed by your business posts?  There’s a simple solution for this.  You can convert your personal profile into a business page with a click.  It’s called migration and it happens really fast.  You will have a business page done in seconds with your identity- profile picture, cover picture and your personal information.  You will be able to separate your personal connections from your business connections and it will give you a huge relief.  Check it out here. 

For those of you who have opened multiple business pages and want to focus on just one,  here’s what you can do.  Merge the page that has the lower amount of likes into the one that has the biggest audience.  Click here to do it.

The Facebook Likes Secret.

This feature is not new but there are so many people that don’t know that they can invite people who like their posts to like their page.  To access this feature, simply click on the number of likes under any post on your page. You’ll automatically get a list of every user who has liked the post, and, on the right of each user’s name, you will see a button that shows if the user has already liked your page. If a user has not done so yet, you can invite him/her with just one click of a button!

This feature is only available for business pages (fan pages).  If you have questions – reach out to our Free Community.

The Blueprint Secret

You can learn about Facebook Ads for FREE directly from Facebook.  It’s called Blueprint.  It is helpful when you have plenty of time to learn something new and can experiment with this amazing feature.  Click here to check it out.  If you feel lazy and want to take a crash course to speed your results.  We have a Facebook Ads Crash Course – Free.  Get access here.

The Facebook Group Automation Secret

Facebook Group’s automation.  You don’t have to post daily to build your audience.  And I’m not talking about Hootsuite.  You don’t need Hootsuite anymore unless you are a social media agency.  

The Facebook Bot Secret

You might be chatting with a robot and you don’t know it.  There is a free feature where you can program your conversations.  This feature is becoming more advanced, as it keeps integrating artificial intelligence.  Is free.  It’s called Chatfuel. Check it out.

The Geo-Targeting Secret

Geo-targeting or geotargeting refers to the practice of delivering different content or advertisements to a website user based on his or her geographic location.  Geo-targeting can be used to target local customers.

Facebook Marketplace uses geo-targeting.  You can list your products to people near you.  This is a gem for realtors.  You can list your properties also.  It reaches your local market tremendously fast and you generate leads at the palm of your hand.  Bingo!  (We have a Facebook crash course for realtors where we teach how to leverage your social media to build your market.  Check it out)

So what do you think about these secrets?

If you want to turn your social media into a lead generation engine, I can help! Let’s have a conversation!

Until the next post!

About Jessica Campos

Chief Revenue Officer, Jessica Campos, is the expert on The Social University. She’s the co-founder of Marketing for Greatness, Inc. and author of 5 books, including her latest: “The 6 Golden Rules of Social Media: The Handbook For Endless Leads”.
In her keynotes and workshops, Jessica entertains, educates and empowers audiences so they can remove all fears around marketing with authenticity and using the golden rule as part of their success formula.  Clients include Liberty Mutual, e-Women Network, TEDx New Bedford, Civility Consulting, founders of The School of Protocol in Austin, Texas, Golden Arm Media, Speak So They Listen, LLC.  Jessica also teaches staff and students on how to bring social media values to the education field.
Her business background includes Attorney for Banco Popular de Puerto Rico, Attorney for Banco Santander and counseling the accounting department of RFR Realty, a commercial property management firm in Manhattan, NY.  Throughout her e-commerce career, Jessica has been recognized as a Top Producer and international leader.
Jessica continues to be a trusted marketing and leadership advisor for executives and entrepreneurs. Her reach includes a monthly WebTV show, edgy blog, and active social media channels. She’s a go-to expert for media outlets, including Univision Austin, Smart Hustle Magazine, Executive Women in Texas Government, and hundreds of online communities.
When she’s not creating Marketing for Greatness, Jessica is a wife and mother of 4 children. Jessica’s enthusiastic personality is game for all things involving fitness, wine, and food. She lives in Austin, Texas with all her husband, Tom, who is one of her sales performance mentors, their children and their hyper, cute and lovely, Pit-Lab, Leo.
Marketing For Greatness- Jessica Campos, Forensic Marketing