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5 Proven Ways to Boost Your Word-of-Mouth Marketing in 2023

The Greatness Blog

5 Proven Ways to Boost Your Word-of-Mouth Marketing in 2023

In this article, we’ll recommend our top 5 easy yet effective techniques for creating an impressive oral advertisement strategy and taking your organization to new heights by 2023!

With digital content saturating the market, getting visibility in business is a huge challenge. While traditional marketing strategies are losing traction as consumers become more and more suspicious, one method that never fails to work is word-of-mouth marketing. 

In this article, we’ll recommend our top 5 easy yet effective techniques for creating an impressive Word of Mouth Marketing Strategy and taking your brand to new heights by 2023!

 

What is W.O.M.M. and why is so effective

Before delving further into it, let’s get to the basics of word-of-mouth marketing. Essentially, it is when customers spread information about a business or product among their peers – be it through verbal conversations, social media posts or other means. Unlike traditional advertising which requires investment from companies themselves; this form of promotion comes free and has much higher reliability as its source of origin is often perceived as being trustworthy.

As the digital age continues to evolve, so does consumer skepticism of traditional advertising. With a plethora of marketing messages coming from every direction, consumers have learned how to distinguish what feels like “marketing.” Therefore, businesses should prioritize word-of-mouth marketing in 2023. This type of communication carries more weight as people are likely to believe and act on their friends’ or family members’ recommendations due its reliability and trustworthiness.

Word-of-mouth marketing is invaluable in forming an active community around a business. When customers feel involved and welcomed, they are more likely to stay loyal to the company and advocate for it among their peers. This snowball effect leads to further success as each new customer increases the amount of word-of-mouth referrals exponentially!

 

Types of Word of Mouth Marketing Strategies

Business owners can create a strong word-of-mouth marketing approach by taking advantage of these five straightforward techniques. Word of mouth promotion is an effective way to advertise products or services and to cultivate a devoted following for your brand. Here are the top five methods that successful business operators use:


1- Use Instagram stories to show your audience that you are human:

People bond with other people, not merely companies. If you share your business’s tales and experiences or even a bit of yourself, it can help form an honest and more understandable rapport with your customers. This strengthens the trust they have in your brand while also prompting them to spread positive words about your company to their social circle; ultimately helping increase sales!

 

2- Build a non-business related channel to expand your social 

circle:

If you want to widen your online reach and create a strong connection with an even larger audience, it’s essential that you promote content on social media platforms that are not exclusively related to your business. Building a personal blog, creating an account for something outside of work or hosting podcasts is the perfect way to do this. Not only will this help grow your presence among potential customers but also expand your digital circle!

 

3- Sponsor local events:

Showing your support for the local community by sponsoring events such as charity runs, sporting tournaments, or cultural activities is an effective way to create brand recognition. Not only will it provide you with a chance to meet your prospective customers face-to-face and get their valuable input and feedback, but also give you leverage in building a positive reputation within the region!

 

4- Showcase your brand as an active member in your community:

Participating in local events, giving back to the community and supporting causes will not only demonstrate that your business is socially responsible, but it can also help build trust with customers. As a result of this loyalty they are likely to share information about your company with their family and friends – driving even more footfall through word-of-mouth.

 

5- Leverage short videos on Youtube:

Have you ever thought of leveraging YouTube to effectively promote your business and strengthen its online presence? Producing short, captivating videos can certainly do the trick! From showcasing products or services to sharing stories of how your company makes a difference in people’s lives, there are countless opportunities for you. You could also provide helpful advice and tips about using your offerings that would further build strong customer relationships with those who follow you.

 

In summary, building a strong community and focusing on word-of-mouth marketing can be a key driver of business growth in 2023. By leveraging these simple tactics, business owners can increase trust, attract new customers, and encourage loyalty.

 

Don’t take my word for granted, just watch this episode on Shark Tank!

In Season 14, Episode 10, you’ll observe the far-reaching effects of social media on your business success. 

Despite having a great product or service, if you don’t have an online presence and a strong social media platform to showcase it on, then chances are that potential customers won’t be aware of it – leaving your business out in the cold!

 

Is your business in need of a marketing boost?

Let’s chat and explore how I can help you succeed! Reach out to me at mfgseo.co, and let’s get the ball rolling. I’m excited to discuss this opportunity with you soon!

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20 Top Personal Branding Strategies for 2023

The Greatness Blog

20 Top Personal Branding Strategies for 2023

From creating a personal brand to networking and gaining exposure, these are the top personal branding strategies you can start using today.

The Harsh Reality: If You Do Not Become A BRAND Then You Become A Commodity!

Personal branding entails creating a name and reputation for yourself in both the personal and professional spheres. This involves your goals, accomplishments, career growth, current projects, success stories–anything that would contribute to future objectives.

People naturally create a personal brand for themselves, but what separates those who are successful is the dedication they put into controlling their narrative. Oprah Winfrey is one prime example of how consistency and hard work can build an incredible personal brand that spans the globe.

 

20 Personal Branding Strategies for 2023

If you do not want your online brand to take on a life of its own and control the narrative, here are my top 20 brand-expert-approved strategies you should be implementing today.

 

Personal Branding Strategy #1: You Need A Website

If you want to be known, having a website is key. Whether it’s acting as your portfolio to showcase your talents, or simply outlining what you do and where people can find more information about you and your services, having an online home-base is essential and any brand consultant will tell you that.

If you’re considering building a website, start with the basics: make sure it has information about who you are and what you do, portfolio pieces that feature the projects that you’ve worked on, and contact information so contacts can reach out to have a conversation. Starting simple will help build a great foundation for later expanding by creating content that elevates your authority.

 

Personal Branding Strategy #2: You Need A Brand Voice

A strong personal branding strategy needs to include an established, consistent brand voice. Your audience will look for that when they engage with you so make sure it’s recognizable! Knowing and owning your unique tone helps you stand out in the crowd and sound like the real you. 

Keyword here: the real you!

 

Personal Branding Strategy #3: Embrace Vulnerability With A Balance

Every social platform allows us to share a piece of ourselves with the world, but too much can come off as unprofessional and overly personal.

When crafting your personal brand, aim to be genuine and transparent, while still maintaining boundaries that are respectful to yourself and others.

Showing a vulnerable side allows you to connect more deeply with viewers, because they can feel seen and understood through your stories. To build rapport with your audience, open up about certain aspects of life, but make sure you don’t give away too much. You want to be personal, but not private.

 

Personal Branding Strategy #4: Develop Relationships

One of the best ways to establish yourself as a thought leader in your industry is to cultivate meaningful relationships. Make an effort to meet new people, engage with influencers and build strong networks.

 

Personal Branding Strategy #5: Leverage Email Marketing

Email marketing is an essential part of forming and maintaining your personal brand. Consistency is key to a successful personal branding strategy!

When done right, email marketing can help you build a strong base of loyal customers and followers who will recognize you as an expert in your field. 

 

How to get more referrals from email marketing?

Adam Boyd, Sales Expert and founder of The Northwood Group shared a powerful 5-step email cadence to get more referrals. In his words:

– I’d have a first conversation with someone. Most people do that.

– I took copious notes in our CRM. Some people do that.

– I loaded the person’s contact info into Salesloft with a sequence I’d built.

– The first step of that sequence was an email I sent the following day, which we personalized. It included the types of deals we wanted to see.

– A second step involved sending a mutually beneficial introduction to someone within the next 2 weeks.

– The third step was following up on that introduction within 3 weeks after.

– The fourth step was a handwritten note (time consuming, yes, but there are services that can help) that included the type of deal we wanted to see. This was usually 2-3 months after the first call.

– The fifth step was asking for another call to see how things are going.

Not rocket science. Just a little work all the time.

 

Personal Branding Strategy #6: Showcase Your Expertise

A great place to start is by writing long-form articles. Putting your knowledge and expertise down on paper (or digital) provides an effective way for your personal brand to break through the noise in any market. Long-form content offers substance, credibility, and personal insights that cannot always fit into simple posts or tweets. Allowing yourself to be vulnerable and open about sharing your true wisdom can really help you stand out from the crowd and enhance your reputation as an expert.

 

Personal Branding Strategy #7: Get Creative

Try out different platforms, test out different content types (e.g., podcasts, videos, images) and experiment with different formats, including edu-tainment (mix education and entertainment).

 

Personal Branding Strategy #8: Use Social Proof

Leverage the power of user-generated content to show others how passionate people are about your work. Get customer testimonials, reviews, and case studies in order to build trust and credibility.

 

Personal Branding Strategy #9: Build A Community

Encourage engagement and foster relationships within your network by creating an online community to engage with like-minded individuals. It can be a Facebook Group or a Telegram group.

 

Personal Branding Strategy #10: Give Back

Find ways to give back to your industry or local community through volunteering, mentoring, or donating. This will create goodwill and demonstrate your commitment to making a positive difference in the world.

 

Personal Branding Strategy #11: Know Your Audience

It’s important to know who your target audience is so that you can tailor your content and message accordingly. Find out what they care about, their pain points, and what type of content resonates with them.  Especially their pain points. You want to create content that adds value so they come for more.

 

Personal Branding Strategy #12: Create A Clear Brand Image

Have an eye-catching logo, website design, and consistent color palette to help create a recognizable brand identity.

 

Personal Branding Strategy #13: Monitor Your Reputation

Keep an eye on what’s being said about you and your brand online so that you can address any issues or questions promptly. You can automate this process with social listening tools such as Hootsuite or Later.com for your social media, and create Google Alerts to get instant notifications.

 

Personal Branding Strategy #14: Promote Yourself

Advertising yourself and your personal brand is one of the most important things you can do to increase your exposure. Whether it’s sponsoring an event that aligns with your values or promoting yourself on social media, there are endless opportunities to get your brand out there.

 

Personal Branding Strategy #15: Influencer Marketing

Leverage relationships with industry influencers to give yourself a boost. Invite them to collaborate on projects, have them review your products or services, or just follow their content and comment on it.

 

Personal Branding Strategy #16: Measure Success

It’s important to track the key performance indicators (KPIs) of your personal branding strategy to see what’s working and what can be improved.

When it comes to optimizing a website to generate more conversions, co-founder and SEO expert at MFG, Alex Rodríguez it’s important it is to track KPI’s for the success of a website. One KPI he highly recommends paying attention to is how much time users are spending on your pages, as tracked through Google Analytics. This metric measures how long visitors are staying and how far they’ve scrolled down your page.

Knowing this KPI can give valuable insight into what content interests your users, meaning you can adjust your strategy accordingly and increase engagement, or make the necessary pivots until you see results.

 

Consider reading next: How Will Small Businesses Grow In 2023? 

 

Personal Branding Strategy #17: Leverage SEO

Optimize your website, blog content, and social media posts to ensure they are easily found by potential customers or employers.

 

Personal Branding Strategy #18: Create A Personal Brand Statement

Take some time to think about who you are, what makes you unique, and your mission. Develop a personal branding statement that succinctly explains what you do and why people should care.

 

Personal Branding Strategy #19: Wear Your Brand

To make life a little easier and have fun in this process, why not take your personal branding to the next level by wearing it out?

Pick one word or phrase from your personal brand statement and have it printed on a t-shirt or even accessories like keychains, caps, and mugs! This can be your chance to show everyone what makes you, you! Get creative with this idea and personalize merchandise to ensure everyone remembers who you are while having fun doing it.

 

Personal Branding Strategy #20: Embrace Failure

Everyone makes mistakes – it’s part of life. Learn from them, take risks, and don’t be afraid to fail in order to succeed in the long run!


In Closing

By utilizing these top personal branding strategies for 2023, you will be able to build a powerful and successful brand that will capture the attention of your target audience. With hard work and dedication, you can create an impressive personal brand that will help catapult your career, open doors of opportunity, and set you apart from the competition.

 

Considering Hiring A Personal Branding Company?

We might be able to help. Our approach to branding is revenue-driven. We give brands visibility and conversions. For us, a website needs to be more than pretty. It needs to assist in growing your bottom line. 

So, if you’re looking for a branding company that can grow your brand and grows your revenue, let’s have a conversation.  Click here to learn more.

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5 Ways to Automate Your Real Estate Business to Get More Leads

The Greatness Blog

5 Ways to Automate Your Real Estate Business to Get More Leads

Are you looking for ways to automate your real estate business? Check out these five tips for automating your marketing and generating more leads.

If you’re like most realtors, you’re always looking for ways to streamline your business and make it more efficient. This usually involves buying a CRM or some real estate marketing software. But in order to get the most out of these tools, you need a strategy to activate marketing automation for your business.

By being strategic about your marketing automation, you can free up more time to focus on other aspects of your business.

If marketing automation for your real estate business sounds like music to your ears, keep reading!

What is marketing automation?

 

Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management.

A well-executed real estate automated marketing strategy allows you to target potential home buyers who have been searching for homes in a certain price range and will position your real estate brand in front of those potential home buyers, even while you’re sleeping or working on your open houses (to be more realistic!). 

Marketing automation is where the money is at! Because, quite frankly, your day doesn’t have more hours. And if you want to hit those audacious goals, you’ll need to be able to do things differently than your competitors.

However, marketing automation is more than just software- it’s also about using strategies to improve the effectiveness of marketing campaigns. Or else you’ll find yourself with lots of tools and no direction on how to use them to actually generate leads.

Let’s cover our top 5 real estate marketing automation strategies that are design to save you at between 30-40 hours each month. You ready?

Marketing Automation Tools & Ideas

 

There are a lot of ways to do this, but we’ve compiled a list of the five best ways to automate your real estate business to get more real estate listings. By automating the tasks that take up the most time, you’ll be able to focus on what’s important: selling houses!  

1) Real Estate Content Marketing Automation  

There’s no question that content marketing is an essential part of any digital marketing strategy. After all, without content, there would be nothing to share on social media, no way to attract new leads, and no way to build trust and credibility with your audience. However, many realtors leave content marketing to their broker. This is a mistake for several reasons. 

First of all, your broker is likely already marketing their own brand. As a result, they’re not likely to be too interested in promoting your content. Second, even if your broker is willing to promote your content, they probably don’t have the time or expertise to do it effectively. And third, by creating your own unique content, you’ll be able to reach new people online who might not otherwise be exposed to your brand.

Fortunately, there are plenty of automated tools and software programs out there that can help you with the content creation and promotion process. Below are some of the content automation tools you can use for your real estate content marketing:

  1. Google Alerts. Follow your top targeted cities and neighborhoods and use Google Alerts to get news as soon as they happen. 
  2. Create your very own bank of ideas based on the questions that your clients have. No software required! Just use a Word Document or Google Document. 
  3. Generate a content calendar for the full year and plan the content that will support all the stages of your prospecting process. You can also plan content that can assist you to generate referrals from your existing clients. If you’re looking to automate your workflows and get reminders, we recommend using Monday.com. We’re been using it with our clients and works great.

By using a content publishing tool like HubSpot (for articles) or Later.com (for social media), you can plan, create, and publish your content ahead of time. This way, you can spend less time creating content and more time promoting it and following up with leads. 

 

2) Real Estate Social Media Automation 


If you’re manually posting to social media every day, it can start to feel like a full-time job! To make your life easier, try automating your social media process by breaking it down into smaller tasks. For example, you can batch create content ideas, graphics, and captions ahead of time. That way, when it comes time to post, all you have to do is hit publish. You can also use hashtags and location optimization (geotagging) to reach a wider audience. 

That’s why social media automation tools are so valuable. Here are some of the tools we recommend for social media automation:

  1. Facebook (now Meta) offers great features where you can schedule posts, stories, and videos ahead of time.
  •  A pro tip: Schedule stories with clickable links using Meta, so you can ask your audience to book an appointment
  1. Use the Canva pro features to set up your branding so your social media content looks uniform. You can even get Canva templates that can help you create your graphics quicker. Or simply outsource this process entirely so you can always have amazing graphics! 

Just remember to keep an eye on your social media accounts so you can respond to any comments or messages in a timely manner. 

How to schedule Instagram Reels ahead of time?

If you’re looking for a way to save time on your Instagram Reels, you can actually schedule them ahead of time. This can be a huge help if you’re trying to keep up with a consistent posting schedule. You use the native scheduling feature in Later. With Later, you can create your Reel and then select the date and time that you want it to go live. 

You’ll be able to be consistent in pushing  Reels out on a regular basis, even if you don’t have the time to post them every day.


3) Real Estate Newsletters Automation 

 

Staying in touch with past clients and potential leads is essential for generating referrals and repeat business. However, manually sending out newsletters can be time-consuming. 

Fortunately, there are plenty of great newsletter automation tools out there that can save you hours every month. 

MailChimp and Constant Contact are two popular options that allow you to create beautiful newsletters with ease. Plus, they make it easy to manage your contacts and send out automated emails when someone subscribes to your newsletter.  


Tips to facilitate your newsletter automation workflow:

  1. Use a planner so you can build your newsletters around strategic dates. 
  2. Avoid sending newsletters during busy seasons. While there’s nothing wrong about sending a newsletter during Thanksgiving, you’ll be competing with the e-commerce brands who are already sending dozens of emails to your potential clients.
  3. Write the content for your newsletters in batches. Here’s an example of your Q1 newsletters: 

          – January 11: Welcoming 2023 with market predictions for 2023
          – January 25: Top 5 Communities for families in your city
          – February 7: Top 10 Ideas to Celebrate Valentines as a Family
          – February 23: Featuring a listing 
          – March 1: Downloadable PDF with trusted providers for Spring Cleaning
          – March 14: Calendar of events for families (feature popular festivals during April, May, and June

  1. Segment your audience so you can plan nurturing campaigns for your renters.

  • Once you plan the topics ahead, you then can automate your content management system and create reminders with the information you’ll need in order to prepare your newsletter following your content lifecycle plan. And just know that you can hire a real estate marketing agency and they will take over this entire process for you!

Between automating your real estate social media and newsletters, you’ll be saving at least 20 hours each month (if not more!).

Now let’s get you to save time with those repeatable tasks that are part of your real estate marketing.


4) Postcard Automation 

 

Nothing says “professional” like getting a personalized postcard in the mail from your favorite realtor! However, writing out and mailing dozens of postcards can take up a lot of time—time that could be spent generating new leads. 

Luckily, there are plenty of postcard automation services out there that make it easy to design and print professional-looking postcards without breaking the bank. Postalytics and Send Out Cards are two great options that offer affordable postcard printing and mailing services. They even offer automated campaigns so you can set it and forget it! 

You’re probably doing all the above real estate marketing tactics. But if you want to stand out, a great real estate marketing idea for 2023 is to level up your Local SEO efforts so that people who are near you can actually find you.

So what is Local SEO and how can this be integrated with your real estate content marketing automation strategy?


5) Local SEO Automation for Realtors

 

One of the best ways to ensure that your site is visible to people in your vicinity is to optimize your online presence for local SEO. This involves making sure that your name appears prominently in search results for relevant keywords.  This works great for realtors who have a physical location. Your broker might have Local SEO and you might be able to leverage their presence if you play your cards right.   

While you’re not expected to be a pro and learn SEO, it’s important for you to know that your online presence can be optimized in a relatively fast way by using SEO automation tools.  And by SEO Automation tools we mean automating the workflows. Unfortunately, while there are artificial intelligence tools for SEO tasks, the work that it takes in order to make edits on the site and actually distribute links and build directories is still done by humans.


Final Words

 

Real estate can be a very rewarding career, but it takes a lot of hard work to be successful. It’s important to have a clear vision for your business from the beginning. If you’re only looking to close a few deals per year and make some extra money, that’s perfectly fine. However, if you want to build a full-time business, you’ll need to be strategic to attract more clients. 

Having a solid digital marketing presence is essential for driving leads and closing sales especially if you don’t have to be the one doing the work! Wouldn’t that be great? 

Taking the time to invest in your marketing will pay off in the long run and help you achieve your business goals.


About MFG – Jessica Campos


Before becoming a digital marketer, I was a real estate attorney and closed close to a billion transactions. However, my success was all 100% offline. Facebook didn’t exist. The kind of digital marketing tools we have these days are in my opinion, untapped by real estate agents. This makes me excited to partner up with realtors! 

Real estate is all about relationships and building trust. And what better way to build trust than by being present and accessible online? 

I believe that the real estate industry is ripe for some serious disruption and that agents who embrace digital marketing will be the ones who come out on top. So if you’re a realtor looking for an edge, I hope you liked these real estate marketing ideas. 

Don’t hesitate to reach out! I’m confident that I can help you take your business to the next level. Request a marketing assessment today!  

 

Real Estate Marketing Automation Services We Offer

 

When it comes to real estate marketing, having everything in one place is essential so you can move as quickly as possible. Luckily, we take pride in our fast turnaround for our marketing services.

We develop a real estate automated marketing system, customized to your needs and goals. This includes:

  1. Social media management
  2. Messenger auto responders
  3. Content management
  4. Automated newsletters campaign
  5. Postcard design 
  6. Hello neighbor mailers
  7. Local Guides 
  8. Local Events
  9. Recommended vendors  
  10. Heartfelt letters 
  11. Branding 
  12. Website 
  13. CRM management  
  14. SMS marketing
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Lead Generation Online Made Simple For Advisors & Agents

If you are a service based professional: realtor, coach, consultant, insurance agent, financial advisor, etc, struggling with lead generation online, you are not alone. Lead generation is pretty much a part time job.

What are the best lead generation strategies for you, as a service provider? Let’s discuss some lead generation ideas that will help to get you more leads and more customers as well.

Why lead generation online can be frustrating:

According to the recent survey by Gartner, lead generation is a key pain point for 58% of business leaders, and this percentage is unlikely to decrease in the near future.

(a) Lead generation online requires new skills, which professionals might not have the time or desire to learn.

(b) It can be time consuming, just like cold calling.

(c) Some professionals are hesitant to share their personal lives online for fear of privacy.

Would it be great if you had leads coming your way, instead of the other way around?

Instead of blindly reaching out to people who are part of your target audience, how about reaching out to those who are actually interested in the product/service that you provide?

This is where Inbound Marketing comes in.

Where cold calling relies on the hit and miss approach, inbound marketing helps companies attract prospects to their website by generating content that the latter actually wants to read. This content enables the audience to determine if the products or services provided by that company are suited to satisfy their needs.

What is inbound marketing?

Inbound marketing services that works

Inbound marketing is a technique for attracting prospects to your company’s products and services by leveraging quality content, social media, SEO. It’s generally perceived as one of the most efficient and cost-effective ways of converting strangers into customers while also creating powerful promoters who will be effective in helping spread word about what you’re doing at work or home.

How lead generation online can be made easier:

Inbound marketing makes lead generation online easier. By staying at the top of your customers’ mind, companies can reduce their lead efforts to a great extent. This is possible by making it easy for prospects to find important information about the product/service that they offer on their website.

It is no longer possible for businesses to rely solely on outbound lead generation or in person events to reach prospects.

Here are some of the strategies you can implement today to generate leads.

#1 – Generate leads online with a content platform.

Content marketing is growing in popularity, because it offers lead generation opportunities for prospects as well as for future buyers of you services.

Develop case studies, how-to videos about topics relating to lead generation that interest your lead.

#2 – Collaborate with content creators for lead generation.

Reach out to bloggers, savvy authors, social media influencers, and other lead generating professionals and discuss ways that you can collaborate on lead generation projects.

One way is to offer them a lead magnet in exchange for an interview about their business essentials lead generation tips.

#3 – Position yourself as authority in the market.

Speaking engagements and workshops can offer you the opportunity to position yourself in front of your ideal client.

Be sure to select your speaking topics strategically, so you can have prospects coming your way, asking for advice and resources.

#4 – Implement a content marketing campaign across multiple channels.

What is multi-channel marketing?

Multi-channel marketing involves marketing across different platforms in order to have a wider reach of (prospective) customers. Instead of relying on one medium to communicate with the public, multi-channel marketing means you are spreading out your efforts to interact with more people. In essence, multi-channel marketing is being everywhere at once.

Multi-channel marketing increases awareness of your brand. Research states that most people require five to seven impressions to remember a brand. Therefore, utilizing multiple platforms would make your brand more popular. This would subsequently increase conversion.

#5 – Hold lead generation webinars.

Lead generation webinars are a great lead conversion tool for lead generating professionals who offer their services online. It’s an effective tool when trying to collect leads, as long as your content is valuable to the attendees.

#6 – Generate leads online by being relevant to your audience.

You can generate leads online by just being helpful. Craft posts and infographics on popular topics, according to your lead’s interests and needs. Share it with your social media followers, email lists, sms, etc.

#7 – Run a giveaway or contest on social media.

Are you considering lead generation online contests?

According to Forbes, 79% of internet users are more likely to purchase from a brand they “like” on social media, and 62% of them would even share branded content with their peers.

Lead contests can be like lead magnets. The key is to offer something of value.

#8 – Start a show and interview leaders, experts, and consultants.

Interview lead generating professionals who can add value to your audience.

#9 – Host an online event: challenge, conference, etc.

An online event can be a lead generation strategy. Whether it’s an exclusive seminar, free training session or a live Q&A, you can promote your event and get hundreds of attendees easily.

#10 – Go live on Facebook + Instagram.

Go live on social media will help your audience interact with you on a 1-on-1 basis. They can ask questions and you can lead your answers in the direction of where lead will be lead to conversion.

How much time would you need to implement inbound marketing?

Inbound marketing is completely scaleable. You can outsource all the content production and all you need to do is simply build the relationships with the leads.

How much is an inbound marketing – content marketing plan?

A complete inbound marketing solution with content written for you, advice on which channels to share, lead generation tactics to promote your magnet, and more can cost $1,000 – $3,000 per month.

What if you don’t want to be on video?

Inbound marketing is about creating content that provides value for your audience. You don’t need to be on video to benefit from inbound marketing! The idea of inbound marketing is to create content that adds value for your audience. It doesn’t focus on turning you into an influencer.

Strategize With An Inbound Marketing Expert

When it comes to lead generation, there are a lot of options out there. In this post we’ve outlined 10 different methods that can help with more leads with less work. Which one will you try first?

If you need additional guidance on how best to implement these tactics in your business or want some tips for getting those leads turn into potential customers, schedule a consultation today! We would love the chance to chat about what’s working (or not) in your demand generation efforts so far and provide helpful feedback – just pick a day from our calendar.

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Social Media Marketing Plan For Life Coaches

It’s hard to know where to start when it comes to social media marketing.

You could spend hours reading blog posts and watching tutorials, or you could simply get a social media marketing plan for life coaches that considers the needs of your practice.

And that’s what this article is all about. You’re about to get a well-oiled social media marketing plan that will end with the struggle of what to post on social media to grow your coaching business accounts.

Let’s roll!

There’s one thing that separates a life coaching business from other businesses: your clients won’t hire you unless they can trust you. They don’t buy from you because you are the cheapest. Hence the reason why promotions are not really effective for life coaching businesses. You want people to hire you because you are the best and you can help them solve a problem.

For this reason, when we outline content for a life coach, we need to consider first their future buyers and their journey.

Since your clients need to like you, trust you, and believe in you, before they even consider working with you, your social media content needs to have a balance between those goals.

Our process to find content for social media for life coaches:

1. Figure out which social media platform(s) your target audience is using the most. If your website has traffic, check your analytics and find out where are they coming from the most. We’re finding that Facebook and Instagram are still at the top of the platforms for life coaches. For example, you can use Instagram Reels to drive new people to your channel, then, via Instagram Stories, offer them to download a guide, so you can follow up with them via email.

Pro tip: always pick the shortest journey. For example: sharing a video, then asking them to click so you can grab their email versus sharing a video, inviting them to a Facebook Group, and expecting the group to help you generate leads and sales.  Pick the shortest route!

2. Research. Once we define our journey to connect with the ideal client, we research for topics so we can see how the audience has responded. In that way, we don’t need to invent the wheel. Seasonality plays a big role here. Let’s say that you want to help women who are going through life transitions. If the holidays are approaching, create content that considers their struggles during that season.

3. Create long-form content. We love using social media to identify conversations. Then we create long-form articles using SEO tools that give us content ideas that are relevant to the topics. Having a well-oiled content writing system is key. In our social media marketing agency, our life coaching clients get 4 articles per month, plus 15 posts for their social media. This allows us to build a fresh calendar each month, so they never run out of content.

4. Build your editorial calendar. If you haven’t built a social media calendar, having a done-for-you social media planner will help you tremendously. Here’s our social media planner.

If you have a chance, watch this video series where I discuss the process to building a monthly calendar for your social media.

5. Ordering graphics. Your main role in your marketing is to build your network. You’re not a graphic designer. Therefore, delegating this process is crucial to take your business to the next level. I could make graphics; but I won’t. Since you will be ordering graphics after having your editorial calendar ready, your process will flow effortlessly.

Your social media graphic order should look like this:

  • Inspiration: add a link to a style you likes
  • Text to include: clearly write what the text will say
  • Sizes: ask for the graphic in multiple sizes so you can use it for your feed and stories

6. Writing captions for your social media posts. Once your graphics are ready, it’s time to write captions. But, you won’t write them! For this phase, you can use AI to get social media captions. We’ve been using Jarvis (a software that writes professional content for you) and it has saved us hundreds of hours! Click here to check them out.

7. Use a scheduling platform. Facebook has enhanced their scheduling platform and it’s free! Use it!

Should I hire a social media marketing agency?

The short answer is NO.

As a life coach, you need more than a social media marketing agency. You need to grow your online presence, build authority, create content to monetize it, and attract clients. And all of this, while serving your clients. That’s a lot!

Your best hire will be a digital marketing team of experts that can be efficient and give your business what it needs so you can take it to the next level ASAP.

And if that team has a one-stop-shop where you can also create and produce content, even better! For those of you in Austin, Texas, MFG Agency is that one-stop-shop. We offer packages for life coaches, content creators, brands, and e-commerce businesses. Click here to chat about your business.

I know that sometimes it’s not easy to “brag” about yourself.

But… if you don’t share how amazing you are, who will?

Pay attention to conversations and find opportunities to get featured.

Get on the spotlight as much as possible!

  1. Get featured in publications
  2. Get interviewed
  3. Win an award
  4. Join a conference
  5. Play team with other industry leaders
  6. Join networking associations so you can expand your sphere of influence

Pro tip: Use your offline marketing to create content for your online marketing.

Your users are watching you. They want to see that “you are the real deal”.  And this is the kind of influence that will inspire them to work with you.

Coaches grow by growing their reputation. Your reputation, meaning reviews, is currency these days.

Take some time to ask your amazing clients to leave you a review on Google, Facebook, and LinkedIn. Then, use those reviews to create content and share it on Instagram. Not only you will gain followers but you will be able to turn them into clients.

Again, just because you don’t have a fancy social media presence today doesn’t mean you can’t change it. And the best part, you can do it today.

Bottom Line

Follow the tips mentioned above to get your life coaching business going. Focus on being genuine and organic on avoiding roadblocks in your coaching journey. Becoming successful in this field is not an overnight thing. It requires patience, passion, and perseverance. Keep on trying, and after some time, you will have more customers than you could possibly handle.

Who is Jessica Campos

My short bio: ⁣⁣⁣
Jessica Campos, JD, BBA⁣⁣⁣
Forensic Digital Marketing Mentor & MFG Agency Founder with over 15 years of experience. I found my way to escape from my law firm to start my beach life, over a decade ago. I’m a living testimonial that you can truly live from your mastery and talents and work from anywhere in the world while having a life. I have 4 children, a loving husband, and 2 amazing dogs. The word busy is not included in my vocabulary 😁I replaced it with “I am intentionally living a purpose-driven life and business.

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Boost Your Webinar Conversion Rate With This Email Template (Free Download)

If you’re here, you are already doing webinars and want to find the secret to increase your conversion rate. You are so in the right place!

Why do marketers (including me) prefer webinar as the number one strategy to get clients?

Webinar marketing is one of the best ways to build trust with your audience. This is powerful because as we engage with our connections and move them from suspect to prospect, trust is one of the biggest factors that will determine whether they will buy your products or services or your competition’s.

I know this because I’ve used webinars to effectively attract new leads and nurture existing leads through the buyer’s journey to make a purchase.

I’ve done webinars to promote both, services and products, for a long time now.

It wasn’t easy in the beginning and I did struggle with webinars at the start.

What To Conversion Rates Should You Expect From Webinars?

Talking about webinars is talking about an ever-growing process. But generally, when discussing a webinar campaign, we think in terms of averages. Here’s what we estimate for webinar metrics:

Registration page conversion: ~30% Cold traffic average

This is described as the number of new visitors to your website who then decide to sign up for your event and reserve a seat. Cold traffic is generally visitors who do not know you directly or have a previous relationship with you (think advertising visitors who are seeing you for the first time!). We see the lowest conversion on sign ups with cold traffic, as you have to prove your value and trust more quickly than any type of “warm” traffic.

Registrant to attendee show-up rate: ~40% show-up average

This is the number of signups (registrants) who actually show up to attend the live event. Depending on the emails you send out, the angle of your webinar, and any giveaways listed for the event, you may see these numbers rise or fall. This average is based on typical “cold traffic” registration numbers as well, so you can see even higher show-up numbers with quality, warm registrants who are excited to engage with you.

Attendee stick rate: ~50 minutes average

This is the average length of time those attendees join you live. Obviously, there are exceptions to the rule here, but most webinars are best kept to around 45 minutes to 1hr 15 minutes. You can definitely run longer events, but for a sales presentation, your best attention span will be right around here.

Attendee to conversion average: 15% average

This is the number of live attendees who joined the webinar that will convert into a sale of your product or service. This number depends directly on the quality of the content, the engagement of your attendees, the desirability of the product, and an irresistible offer, but typically, these numbers are seen by presentations that have a dialed in their market-messaging match.

Source: Convert Kit

If you are hosting webinars with no conversion rates, let’s fix this problem.

3 Factors To Host Webinars With Ease and Grace

You know that webinars are part of your lead generation process, so not doing them is not an option. You also know that you should expect 30% conversion at the invitation page level, 40% conversions from registrant to attendee, and 15% conversion from attendee to sale.

After doing hundreds of webinars for our company and for our clients, and attending to many, I have found 3 common denominators between the top performing webinars.

Warm Up Your Audience

Perhaps you have been told that you can build your email list by offering a webinar presentation. While that statement is not wrong, a webinar presentation is a sequel to a great content marketing strategy.

If you want to improve your webinar strategy, the first area to explore is your audience. Are you offering relevant content to them? Do you know them? Do they know you?

If you haven’t taken the time to build your audience and add value so you can get to know them, start here. Your chances to convert followers to webinar attendees, and clients, will be higher.

“People do business with people they know, like and trust.”

Engage With Your Webinar Attendees

If you want to improve your webinar conversions, live webinars will be my second recommendation (after warming up your audience). There are marketers that recommend a webinar funnel and paid traffic, but in my experience, especially for sales of high ticket items, a live webinar will outperform an automated webinar.

Try to be more personal with your attendees. Engage with them. I know it feels terrible to ask questions and getting no answers, but this is something you can explain on your landing page and during the very first minute when they join the webinar.

Manage expectations and tell your audience that you want to see them engaged. Create a poll. Be dynamic.

Webinar Follow Up Email

You are targeting educated consumers. Therefore, they will do more research before buying from you. For this particular reason, you need to craft a high quality webinar follow up email with a simple call to action.

Our top performing webinars did not have any links to purchase. I made sure that I kept my promise of adding a Q&A session to add more value. I didn’t want to rush the sales pitch.

You might need to decide where will your webinar fit on your sales cycle. If it’s to get your audience from cold to warm (convert them from suspects to prospects), perhaps your call to action is to follow up with an email to book a call with you.

Boost Your Webinar Conversion Rate With This Email Template (Free Download)

BONUS! Attend to my live webinar on Why You Need 10,000 Instagram Followers (and how to get them). Register here.