Monica McKitterick: Remarkable Business Model Success

The Greatness Blog

Monica McKitterick: Remarkable Business Model Success

Discover how Monica McKitterick, Founder of Impact Family Wellness, went from 23 patients to over 1,000 and counting. Get ready to be inspired by this champion!

Welcome back to our Champion Series, where we continue to showcase inspiring stories of exceptional individuals who have made a significant impact in the world of business and entrepreneurship through their determination, creativity, and resilience. In this edition, we are thrilled to introduce you to Monica McKitterick, the Founder of Direct Primary Care (DPC), an innovative healthcare model that focuses on building personal relationships with patients and providing personalized care.

Monica started her journey with just 23 patients and has since grown her practice to over 1,000 patients and counting! After spending a decade in the insurance-based system, Monica decided to take matters into her own hands and establish a healthcare model that prioritizes quality care, transparent pricing, and exceptional service. In our exclusive interview, Monica shares her tips on growing her practice and the challenges she has overcome along the way.


Get ready to be inspired by Monica’s story, as she discusses her experiences as a healthcare leader, the benefits of the Direct Primary Care model, and her commitment to revolutionizing the healthcare system. Join us as we uncover the remarkable journey of Monica McKitterick, a true champion in the world of healthcare and patient-centered care. 😊 #champions


Monica McKitterick, Founder  of Direct Primary Care



Can you tell us a little about your business and how you got started?

I was done with the cattle call of typical healthcare and knew there was a better way. Realized by cutting out the insurance company we can provide amazing care at affordable prices. Our members love our care.

What have been some of the biggest challenges you’ve faced as a business owner and leader?

The lack of knowledge of our healthcare model is our biggest struggle.

How have you been able to overcome those challenges and continue to grow your business?

Networking, speaking to groups, getting involved in the community

What advice would you give to other business owners who are facing similar challenges?

Don’t expect everyone you meet to need your product or service. Be authentic and listen and they will share your product or service with someone who does need it.

Can you share a specific piece of data that you are proud of and why?

I started with 23 patients when I opened my doors 4 years ago and now have over 1150 patients and 4 full time employees

How have you leveraged the local community to support and grow your business? 

Word of mouth and community support has been our best marketing plan. Without our amazing community we would not be where we are today.

In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

It’s all about relationships and building them on and offline. Providing a solution to someone’s problem is the key to engagement.

Finally, what does being a community champion mean to you?

Being involved in the community means everything to me. I’ve never lived in such a supportive area and wouldn’t be where I am today without it. As I continue to grow my business into neighboring cities I look forward to growing the community and learning about the business owners around me.
🥳 Monica’s success story is just amazing! Congrats on your success!

About Impact Family Wellness:


After spending 10 years in the insurance based system, our founder, Monica McKitterick, had had enough of it.  Seeing 30+ patients a day and spending 3-5 minutes with them was simply not why she went into health care.  Direct Primary Care allows us to spend 30-60 minutes with patients to ensure we understand their health and wellness goals.  Offering care via text/phone to make care convenient, efficient, and avoid lost time and money is one of the benefits we love best!   Keeping care affordable and having transparent prices as well as offering exceptional care are just a few ways Impact Family Wellness is helping to revolutionize the healthcare system.

Sound too good to be true?

 Schedule a free in office meet and we will show you how healthcare was meant to be!

  • Voted Top Family Practice by Hill Country News
  • 1,000+ members
  • 24+ years of combined experience
  • Certified Family Nurse Practitioners
  • 270+ 5-star Google Reviews

Check out all our info and register on our website

Want to get featured in our Champion Series? Click here to learn more. 

About MFG-Agency:


MFG is a demand generation agency that specializes in identifying and creating growth opportunities for businesses. We understand that many companies engage in marketing efforts but often struggle to develop a solid marketing strategy and accurately measure the value of their campaigns. This can lead to disappointing ROI and dwindling motivation.

At MFG, we work closely with brands to generate leads and drive sales through targeted, data-driven marketing strategies. Our expertise in demand generation ensures that your marketing efforts yield tangible results, empowering your business to thrive in today’s competitive landscape. With MFG, you can be confident that your marketing investments are working effectively, fueling your business’s growth and long-term success.

Browse our marketing services.


The Trailblazing Journey of Julia McCoy, President of Content at Scale

The Greatness Blog

The Trailblazing Journey of Julia McCoy, President of Content at Scale

Prepare to be inspired by Julia’s story, as she discusses her experience as a business leader, the powerful impact of AI on the content marketing landscape, and the ways in which she has harnessed innovation and technology to drive success. We invite you to join us in uncovering the remarkable journey of Julia McCoy, a true champion in the world of digital marketing and AI-driven solutions.

Welcome to this special edition of our Champion Series, where we celebrate inspiring stories of exceptional individuals who have navigated the world of business and entrepreneurship with determination, creativity, and resilience. In this feature, we’re excited to introduce you to Julia McCoy, the President of Content at Scale – an AI-driven content marketing platform that’s revolutionizing the industry.


As a successful entrepreneur, bestselling author, and former owner of a 100-person writing agency, Julia has had an incredible journey. She has now taken the reins at Content at Scale, playing a pivotal role in the company’s exponential growth and embracing the world of AI with open arms. In this exclusive interview, Julia shares her insights on overcoming challenges, building a high-traffic website, and leveraging AI to revolutionize content marketing.


Prepare to be inspired by Julia’s story, as she discusses her experience as a business leader, the powerful impact of AI on the content marketing landscape, and the ways in which she has harnessed innovation and technology to drive success. We invite you to join us in uncovering the remarkable journey of Julia McCoy, a true champion in the world of digital marketing and AI-driven solutions. 😊 #champions


Julia Mccoy, President of Content at Scale




Can you tell us a little about your business and how you got started?


I’m the President of Content at Scale, the leading AI writer in SEO content marketing. I come from ten years of entrepreneurship, as an author of 9 bestselling books and the former owner of a 100-person writing agency. In January 2023, I accepted a role as VP of Marketing at Content at Scale after finding it a perfect fit for my skills, and realizing I needed to learn AI content and join an active role so I could continue to stay active as a practitioner, not just a coach (I coach/teach at Content Hacker.) I moved into President of Content at Scale on April 1 of 2023. It’s been a wild and exhilarating ride in a company that is literally one of the fastest-growing ones in its space. AI is exploding, and I’m here to fully adopt and be a part of the ride!


What have been some of the biggest challenges you’ve faced as a business owner and leader?

Coming into Content at Scale and immediately taking leadership and ownership of my job role, I realized how vital it was that we keep our innovative founder, Justin McGill, busy on the software side. For industry leaders especially, marketing must never come ahead of your products or services. You MUST stay in stride with developing a show-stopping product that truly solves customer needs. Our marketing goals are heavy on SEO and inbound, because we know the value this brings. Our big goal is to hit 100,000 unique visits a day with our website – we’re at 20,000/day, so we’re able to approach that number rapidly because of our accelerated content marketing and SEO campaign, fueled by our own AI writer. Typically, content creation is the biggest bottleneck to achieving high-traffic websites built through 100s of pieces of content. How do you hire the writer? Where do you find them? How do you train them? How do you keep them? …All of that is solved now, with AI.

How have you been able to overcome those challenges and continue to grow your business?

Since coming in, I’m delighted to say that Justin’s time is back to being 90% involved and focused on the product side – and we’re on track to launch new features and platform updates that will significantly increase the impact and results our AI writer has in terms of quality, research, and depth (which is the main reason I came onboard Content at Scale – the quality of the proprietary AI product that Justin built is truly incredible, it writes with better flow and intellect/research capabilities than I ever could!). And regarding our content and inbound marketing goals, we’re on track to publish 100 pieces/month, because we’re relying on our AI writer to produce the content. We’re able to reduce the cost and time that content marketing would normally take by about 10x, and publish 100 pieces/month with just two writers. It’s unbelievable to live in these times and have the opportunity to use AI to grow our marketing and traffic opportunities so rapidly.

What advice would you give to other business owners who are facing similar challenges?

Want to grow a high-traffic site? Your bottleneck WILL BE content creation… but you can remove that by switching to AI. I built a model I call AIO that shows how you can re-route your writers to be much more effective as content ‘optimizers’, using AI to save HOURS of time and write the baseline draft. Here’s a guide on the AIO model I built:

Can you share a specific piece of data that you are proud of and why?

Our users produce 40 MILLION words per MONTH with our AI long-form writing software. They’re using our AI writer to build the crux of what their SEO campaigns need to succeed; to reach more visitors and leads and publish more value-based content, and grow their business revenue. I’m incredibly proud to lead marketing and innovative next steps for a company making this much of an imprint in content marketing. 

How have you leveraged the local community to support and grow your business? 

Jessica and Marketing for Greatness has been an incredible resource for me to continue to connect with local business owners, innovators, entrepreneurs, podcast hosts, you-name-it! Showing up to her events, attending her dinner parties, has been a big accelerator for not just my personal growth, but business contacts, too. I cannot recommend her networking events enough. Find yourself a networking queen and go attend all of the events!!!


In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

Combine your brick-and-mortar presence with a powerful online brand. Make your website the vehicle for your online sales, traffic, and revenue by hiring the best of the best to turn it into a real engine (don’t settle for a quick Wix website – hire Alex and Jessica at Marketing for Greatness, and turn it into a conversion-optimized, real vehicle for success!). The difference in NOT combining the two (for example, not investing in a great website that’s built to earn SEO traffic and revenue) – is you’ll miss out on a TON of revenue. With over 7 billion Google searches happening per day, you owe it to your customers to be online.

Finally, what does being a community champion mean to you?

Showing up and serving with an open, vulnerable heart for the people you can help. When you don’t show up with a true sense of care and love, being a champion is name-only without deep and genuine meaning. But when you show up fully capable of and ready to care for the people you serve (and that can be anyone: your kids, your family, clients, audience, local community members) – you are a true community champion. For example – through conversations that led to questions about what I do, where I was open to giving away my knowledge, I’ve ended up sharing many of my books and even frameworks and pathways to income with local schoolteachers, PTA moms looking for income, churchgoers, and many other people that were looking for real solutions to problems I knew how to solve. I believe that skilled entrepreneurs and executives are an incredible asset to their local community, if they show up prepared to be vulnerable and share their heart and skills with the community they’re in. We need more of them.
🥳 Julia is truly an inspiration for many! Congrats on your success!

About Content at Scale:

We’re the first-ever content marketing AI automation platform built to scale content marketing without losing quality. Our system researches topics before it writes. With over 40 million research-backed words produced per month by our users, our platform is BETTER than human writers.
Want to get featured in our Champion Series? Click here to learn more. 

About MFG-Agency:


MFG is a demand generation agency that specializes in identifying and creating growth opportunities for businesses. We understand that many companies engage in marketing efforts but often struggle to develop a solid marketing strategy and accurately measure the value of their campaigns. This can lead to disappointing ROI and dwindling motivation.

At MFG, we work closely with brands to generate leads and drive sales through targeted, data-driven marketing strategies. Our expertise in demand generation ensures that your marketing efforts yield tangible results, empowering your business to thrive in today’s competitive landscape. With MFG, you can be confident that your marketing investments are working effectively, fueling your business’s growth and long-term success.

Browse our marketing services.


Go-to-Market vs. Marketing: Understanding the Key Differences

The Greatness Blog

Go-to-Market vs. Marketing: Understanding the Key Differences

Learn proven go-to-market methods and real case studies to secure your product launch success. Happy launching!

Considering a Go To Market Strategy for your next launch? 

Launching a new product can be a thrilling experience, but it can also be daunting. In today’s crowded market, it’s essential to have a solid plan in place. That’s why a Go-To-Market (GTM) strategy could be your ticket to success. But how does it differ from a traditional marketing strategy? Understanding the key differences between GTM and marketing strategies is crucial to ensure your product launch is a hit.


In this article, we will dive into the key differences between go-to-market and marketing, and how understanding these differences can help you tailor your strategy to suit your goals. So, let’s get started and supercharge your go-to-market efforts!


Imagine you’re the owner of a thriving restaurant and you’re ready to expand your business to a new location in another city. You already have a strong brand identity, a loyal customer base, and a proven track record of success. But how do you ensure that your new location stays true to your brand and continues to attract the right clientele?


With a well-crafted go-to-market (GTM) strategy, you can introduce your brand to a new audience and educate them on the unique benefits and offerings of your restaurant. Your GTM plan will not only help you target the right customers but also communicate your brand message effectively, ensuring that your new location stays true to your established identity.


You might be wondering, is’t this the same as marketing?


The short answer: No.


What Is the Difference Between Go-To-Market and Marketing?


For those who are unfamiliar, marketing and go-to-market (GTM) strategies are two distinct concepts that often get confused.


Marketing is a broader and long-term approach to promote a product or service to reach the ideal audience and achieve a competitive edge in the market. On the other hand, GTM is a short-term plan focused on introducing a new product or service to the market and ensuring that it reaches the right audience by educating them on its benefits and usage.


While a marketing strategy considers the overall vision and goals of an organization, a GTM strategy is product-centric, targeting a specific segment of the audience. It is a great approach for businesses launching new products or services, but it is important to note that GTM is not a substitute for marketing.


If your brand is new or launching its first product, GTM and marketing could be similar, but as your business grows, it is important to differentiate between them and align their strategies accordingly.


GTM Methodologies: Funnel and Flywheel


When it comes to developing a go-to-market strategy, there are two major methodologies: the funnel and the flywheel. The traditional funnel approach is a one-off process that focuses on attracting leads and guiding them through the awareness, consideration, and decision stages of the customer journey.

On the other hand, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. This methodology focuses on attracting, engaging, and delighting prospects, leads, and customers in a circular motion.


After a lead becomes a customer, the flywheel continues by re-engaging them with solid customer experiences, new content, and potentially new offerings. Whether you prefer the funnel or the flywheel approach, it’s essential to have a planning process that includes the following steps:

  1. Distinguish your buyer persona(s): Identify your target audience and create a detailed profile of their characteristics, preferences, and pain points.
  2. Fill out your persona’s value matrix: Understand what your target audience values most and tailor your messaging to resonate with their needs.
  3. Define your content and lead-gen strategy: Develop content that addresses your target audience’s needs and use lead generation tactics to attract and convert them into leads.
  4. Adjust and iterate as you go: Continuously monitor and analyze your results and adjust your strategy accordingly.
  5. Retain and delight your customers: Focus on retaining and delighting your existing customers by providing excellent customer service, personalized experiences, and relevant offers.

Note that a GTM strategy is not a “set it and forget it” approach. It requires hands-on attention. At our agency, when we are in launch mode, everyone is involved in the process. We create a calendar with multiple touchpoints to ensure that nothing is missed. Once the launch takes off and gains traction, our teams actively engage across all social channels. This is how we generate buzz.


The Elements of a GTM Strategy


To create a successful GTM strategy, you need to consider several important elements. Here are some key areas to focus on:

  1. Conduct Market Research and Analysis: Before you launch your product or service, it’s essential to conduct market research and analyze the competitive landscape. This includes researching your target market, identifying competitors, and understanding industry trends.
  2. Define Target Audience and Buyer Personas: Defining your target audience is critical to creating an effective GTM strategy. This involves creating buyer personas, which are detailed profiles of your ideal customers. These profiles should include information about your customers’ demographics, interests, and pain points.
  3. Identify Unique Selling Points and Value Proposition: To stand out from competitors, you need to identify your unique selling points (USPs) and value proposition. Your USPs are the features and benefits that differentiate your product or service from others in the market. Your value proposition should clearly communicate the value that your product or service provides to your target audience.
  4. Develop Pricing Strategy and Distribution Channels: Your pricing strategy should align with your value proposition and be competitive in the market. You also need to determine your distribution channels, which are the ways you will get your product or service to your customers. This includes channels like online marketplaces, social media platforms, direct mail, influencer marketing, and paid channels.
  5. Determine Revenue Goals and Campaign Budget: It’s important to set realistic revenue goals for your GTM strategy and determine your campaign budget accordingly. Your budget most likely will have sales commissions, services fees, and advertising costs.

While a GTM strategy is not a guaranteed formula for success, it can certainly give you a better return on investment than not having one at all. By considering these elements and tailoring them to your specific product or service, you can create a comprehensive GTM strategy that sets you up for success and minimizes the risks of failure.


Inspiring GTM Strategy Stories


One of the most effective ways to bring a new product or service to market is through a creative and engaging go-to-market campaigns. So let’s share some examples that can bring some inspiration.



Online Boutique Launching Contest


Our online boutique client hired us to launch their new collection. We decided to launch with a contest. The contest encouraged participants to post photos of themselves wearing the boutique’s clothing on social media with a specific hashtag. The photos were then collected and displayed on the boutique’s website, creating a sense of community and social proof. The boutique offered a prize to the winner, which encouraged more people to participate.

This go-to-market campaign not only generated buzz and excitement around the launch of the boutique’s new clothing line, but it also created a sense of engagement and loyalty among the boutique’s target audience. By involving customers in the launch process and creating a community around the brand, the boutique was able to build a strong brand identity and establish a loyal customer base.



New Executive Coach Book Launch Event


A new executive coach wanted to launch their coaching services. During our market research, we found that the best opportunity to position the coach as a leader was with a book. So we combined their services launch with a book launch. The GTM plan involved creating an event around the book launch to attract potential clients and generate buzz around the new coach’s services.

The book launch event was held at a popular event space and included a panel discussion featuring the coach and several industry leaders, a Q&A session, and a book signing. The event was promoted through social media, email marketing, and targeted advertising.

In addition to the event, we developed a lead magnet to capture contact information from interested attendees. The lead magnet was a free coaching consultation with the coach, providing a valuable opportunity for potential clients to experience the coach’s services.

The book launch event was a success, attracting a large audience and generating positive buzz for the new coach’s services, including enterprise clients who were looking to bring an executive coach on board. The lead magnet was also effective in capturing leads, resulting in several new coaching clients for the coach.



New Gym Launched with a 7-Day Challenge


To promote the opening of their new location for our Gym client, we decided to launch a 7-day fitness challenge. The challenge was open to anyone who signed up for a membership at their new location. Participants would receive a free one-week membership and would be entered to win a grand prize of a free 6-month membership.


To participate, members had to attend at least one fitness class each day for seven consecutive days. Classes included yoga, HIIT, and strength training, among others. In addition to the free membership and chance to win a grand prize, participants would also receive a free t-shirt upon completion of the challenge.


The 7-day fitness challenge generated a lot of buzz for the new location and resulted in a significant increase in memberships. The gym also saw a boost in social media engagement, as participants shared their progress and experiences with the challenge online. The launching campaign lasted 60 days and our client signed over 300 customers.



A hair pomade launched with micro influencers


An established barber decided to launch his vey own hair pomade. We decided to use micro-influencers and barbers as a part of their go-to-market strategy. Our team started by identifying and partnering with several micro-influencers and barbers in different locations. These influencers and barbers had a loyal following on social media and were passionate about hair grooming.

The company sent each influencer and barber a sample of their hair pomade and asked them to share their thoughts with their followers. The company also provided these influencers with exclusive discount codes to share with their followers.

In addition, we organized a contest for the barbers where they had to use the pomade on their clients and share the results on social media. The barber who had the most impressive transformation won a cash prize and a year’s supply of the pomade.

The results were impressive. The micro-influencers and barbers generated a lot of buzz about the product on social media, and many of their followers bought the pomade using the discount codes. The company also received a lot of positive feedback from the barbers and their clients who used the product. This GTM strategy helped the company reach its target audience and establish the product as a top choice in the hair grooming industry.



In Closing


We hope this guide has provided you with valuable insights on go-to-market strategies and how to successfully launch your product or service. Remember, a well-planned GTM strategy can make all the difference in ensuring your success in the market. By conducting market research, defining your target audience, identifying your unique selling points, and implementing a comprehensive launch plan, you can position yourself for success.

And now, it’s time to put these best practices to work! With the right tools and a solid team, you can easily position your product for a successful launch. Schedule a free consultation today and get started on your GTM journey!


Ai Marketing Services

The Greatness Blog

Ai Marketing Services

Ai Marketing is here. Learn how we’re using it to help small business owners.

Hello! As a marketing leader, I am constantly on the lookout for innovative tools that can help businesses succeed. That’s why I’m excited to share with you our agency’s approach to AI marketing.


After much consideration of the various AI tools currently available, we have adopted a 50-50 approach to AI marketing. While we believe that robots can take over the world, we also recognize the importance of human involvement in marketing. We see AI marketing as similar to Tesla’s autonomous driving technology, where a human driver is still required to provide oversight. At our agency, we want our clients to know the tools we use to build and monetize their brands.


In this article, I am thrilled to explore the evolution of AI in digital marketing, the benefits of using 50Fifty Ai Marketing for businesses, and who can benefit from our brand-new packages.


So, let’s dive in!


What is AI Marketing?


You might be wondering, what exactly is AI marketing? By definition, marketing is the activity or business of promoting and selling products or services, including market research and advertising. AI marketing takes this definition one step further, by leveraging artificial intelligence technologies to optimize the efficiency of how marketing tasks are done.


Put simply, AI marketing allows digital marketers to do their jobs more easily and accurately. By automating certain tasks and processes that humans need to do manually, AI marketing helps teams work faster and provide better results for clients. This allows marketers to focus on tasks that require more human input, like developing creative strategies and customized experiences.


At Marketing for Greatness, we’re a digital marketing agency that specializes in demand generation using SEO and social media. With AI marketing tools, we’re able to expand our offerings and provide even more value to our clients.


Can AI Marketing Work For You?


If you’re considering using AI marketing for your business, it’s important to note that while current AI word processing models like ChatGPT and other AI content generators can generate content, they may not be accurate in terms of optimizing it for search engines. That’s why we continue to use our premium tools for market analysis and keyword research in our SEO tasks.


However, we have incorporated AI tools into other content marketing tasks, such as generating catchy headlines, producing long-form content outlines, and creating short product and service descriptions. Additionally, we have used AI to generate branding guides, social media calendars, social media posts, and even creative assets like logos, business cards, and promo items. Our team has put in hundreds of hours of work to craft AI-generated models, allowing us to offer AI marketing to our clients.


AI marketing can certainly work for your business, especially if you want to have a digital transformation almost overnight. However, there are situations where AI marketing may have limitations, such as when building a trademark or claiming copyrights.


For instance, the US Copyright Office only considers an AI-generated work copyrightable if a human can prove they themselves put a meaningful amount of creative effort into the final content. Digital art, poems, and books generated using tools like DALL-E, Stable Diffusion, Midjourney, ChatGPT, or even the newly released GPT-4 will not be protected by copyright if they were created by humans using only a text description or prompt, according to US Copyright Office Director Shira Perlmutter.


In other words, it’s important to be aware of how your marketing is being generated and how it is being picked up by search engines. AI marketing can be a powerful tool, but it may not be suitable for crafting your next bestseller novel or creating a patented product.


Introducing 50Fifty AI Branding & Website


We’re thrilled to announce the launch of our latest innovation: 50Fifty Ai Branding & Website. We’re using a set of AI tools with our unique library of marketing prompts to streamline the web development process and create stunning websites that deliver results.


Our AI algorithms work to analyze user behavior and optimize the design of both your brand and your website. With 50Fifty Ai Website, you’ll get a uniquely crafted website that not only looks great, but is also user-friendly and intuitive. We know that a website is often the first point of contact between a business and its customers, which is why we believe it’s crucial to have a website that delivers a great user experience.


50Fifty Ai Website also allows for faster development times and lower costs compared to traditional website development methods. This means that you can have a professional website up and running in no time, without breaking the bank.


But don’t worry – our team of web developers and designers are still involved in the process. We believe that human input is still crucial for creating a website that truly reflects your brand and engages with your customers. Our AI tools work alongside our team’s expertise to provide the best of both worlds – efficient, AI-driven development with a human touch. And with our focus on demand generation strategies and SEO, you can be sure that your website is designed with lead generation in mind.


Traditional Branding & Website vs AI 


To give you a better idea of how are we using AI marketing, let’s compare a 100% human-based project vs a 50-50 AI Marketing.


We offer custom demand generation campaigns that are tailored to each client’s unique needs. Under our traditional model, the process of building a website looks like this:


  1. Our brand strategist creates a visibility strategy
  2. Our SEO specialists conduct keyword research
  3. A content marketing plan is created and discussed with the client
  4. SEO experts create “wireframes” or outlines for the content writers
  5. Content writers produce the content
  6. The project is sent to web developers, who take care of the visual elements of the website, such as the layout and design, and build the site using coding languages like HTML, CSS, and JavaScript
  7. The final product is reviewed by our team and the client, and necessary changes are made before launching the site
  8. We then perform a quality control revision, get approval from the client, and launch the site
  9. Once the site is launched, SEO specialists configure it for technical and on-page SEO
  10. Duration: 3-4 months
  11. Team size: 6


Under our AI model, the process is more streamlined and efficient:


  1. Our AI strategist builds a chat persona for the brand
  2. Our brand strategist creates a visibility strategy
  3. Our SEO specialists conduct keyword research
  4. The chat persona is used to generate a holistic content marketing plan, which includes everything the brand needs
  5. AI content writers produce the content and our writers review it
  6. Once the content is approved by the client, the project is ready for the AI website
  7. AI web developers take care of the visual elements of the website, such as the layout and design, and build the site using coding languages like HTML, CSS, and JavaScript
  8. The final product is reviewed by our team and the client, and necessary changes are made before launching the site
  9. We then perform a quality control revision, get approval from the client, and launch the site
  10. Once the site is launched, SEO specialists configure it for technical and on-page SEO.
  11. Duration: 1-2 months
  12. Team size: 2-3


Our AI tools can assist with tasks like generating outlines and producing content, allowing our team to focus on the more creative aspects of website building, such as design and strategy. This approach not only saves time and resources but also delivers results that are just as effective as our traditional model.


With 50Fifty AI Branding & Website, we’ve taken our commitment to providing customized solutions to the next level. Our AI algorithms analyze user behavior and optimize website design to create a unique and user-friendly website that delivers results. And our team of web developers and designers work alongside our AI tools to provide the best of both worlds – efficient, AI-driven development with a human touch for SEO and Lead Generation Strategies.


AI Marketing Allows Us To Do More Events In Our Community


As the founder of Marketing for Greatness, I’ve been hosting business networking events in Austin for the past six years, and they’ve all been sold out! With our AI marketing services, our agency can be more efficient, and I get to work on my passion: connecting people!

Event marketing is a great fit for clients who want to see how customers interact with their products or services. Whether you’re a restaurant, or medical office, or you provide beauty services, home improvement services, or anything in between, we can create a tailored experience that engages with your target audience.


So if you’re looking to create a buzz around your brand and drive engagement with your target audience, let’s have a conversation. Let us help you take your marketing efforts to the next level and create a truly unique experience for your customers.


6 Ways to Separate Prospects from Suspects

The Greatness Blog

6 Ways to Separate Prospects from Suspects

In this article, we’re talking about one of the biggest challenges in marketing: separating prospects from suspects.

Hey there! Jessica here from Marketing for Greatness, and today we’re talking about one of the biggest challenges in marketing: separating prospects from suspects. As a business owner or marketer, it’s essential to make sure that you’re targeting the right people with your marketing efforts. In this article, we’re going to give you six effective ways to separate prospects from suspects.


But First Things First: What is a Prospect vs a Lead?


Before we dive into the strategies to turn your suspects into prospects, we need to define some fundamental terms, starting with a lead. 


What is a lead? 


Simply put, a lead is a potential customer who has expressed interest in your product or service. However, not all leads are created equal. Some are more valuable than others, and it’s important to understand the different types of leads so you can target them effectively.


There are several different types of leads, including:

  1. Marketing leads: These are leads that have shown interest in your brand or products through various marketing channels, such as social media, email, or online ads. They are usually at the top of the sales funnel and are not yet ready to make a purchase.
  2. Sales leads: These are leads that have been qualified as potential customers and are actively considering making a purchase. They are closer to the bottom of the sales funnel and require more targeted messaging and sales tactics to convert them into customers.
  3. Qualified leads: These are leads that have been evaluated and deemed as potential customers based on specific criteria, such as their demographics, behavior, or level of interest. They are more likely to convert into paying customers and are valuable assets to any business. Qualified leads are also known by prospects.

Now that we’ve defined what a lead is, let’s dive into the differences between marketing leads and sales leads.


What is a marketing lead?


Marketing leads are potential customers who have shown interest in your brand or products through various marketing channels. They may have engaged with your social media posts, subscribed to your email list, or clicked on an online ad. They are usually at the top of the sales funnel and are not yet ready to make a purchase. Marketing leads are important because they provide potential customers that can be nurtured and converted into sales leads.

Examples of marketing leads include:

  1. Social media followers who engage with your content
  2. Email subscribers who have opened or clicked on your emails
  3. Website visitors who have downloaded a free resource or signed up for a newsletter


What is the difference between marketing leads and sales leads?


The main difference about marketing and sales leads has to do with where their mind is at. Sales leads are actively considering making a purchase. They are closer to the bottom of the sales funnel and require more targeted messaging and sales tactics to convert them into customers. 

Examples of sales leads include:

  1. Prospective customers who have requested a demo or a consultation
  2. Website visitors who have added items to their cart or expressed interest in pricing
  3. Leads who have attended a sales webinar or event


Marketing Leads vs Sales Leads: Who Handles What?


When it comes to handling marketing and sales leads, it’s important to have a clear understanding of which teams are responsible for each type of lead.

Marketing teams are typically responsible for generating marketing leads, which are the initial contacts made through marketing efforts. This includes lead capture forms on websites, social media engagement, and email marketing campaigns. The goal of marketing leads is to generate interest and create a pipeline of potential customers.

On the other hand, sales teams are responsible for handling sales leads, which are qualified leads that have shown a higher level of interest and are more likely to convert into paying customers. This includes leads that have expressed a direct interest in your product or service, engaged with your sales team, or have requested more information about your business.

In some cases, there may be overlap between the responsibilities of marketing and sales teams. For example, marketing teams may be responsible for lead nurturing campaigns that help move marketing leads down the sales funnel and qualify them as sales leads. Sales teams may also provide feedback to the marketing team about the quality of leads generated by marketing efforts.

Ultimately, the key is to have clear communication and collaboration between marketing and sales teams to ensure a seamless transition from marketing leads to sales leads. By working together, these teams can help increase lead conversion rates and drive revenue growth for the business.

It’s important to note that while your marketing team can be great at generating suspects and marketing leads, if the business doesn’t have a strategic sales process in place, sales won’t happen. It’s essential to have a clear understanding of the sales funnel and how leads move through it. This includes having a system for qualifying leads, nurturing relationships, and closing deals. Without a strategic sales process, even the most qualified leads may fall through the cracks, resulting in lost revenue for the business. By having a well-defined sales process in place, businesses can ensure that marketing leads are effectively converted into sales leads, ultimately leading to increased revenue and business growth.


We’ve covered everything about leads. Now let’s dive into prospects.


Lead vs Prospect: What’s the Difference?


A lead is a potential customer who has expressed interest in your product or service, whereas a prospect is a potential customer who has shown a higher level of interest and is more likely to become a paying customer. In other words, a prospect is a qualified lead that has been evaluated and deemed as having a higher potential to convert into a sale.

Let’s say you run an online clothing store. A lead may be someone who has subscribed to your email list in order to receive updates and promotions from your store. This person has expressed some level of interest in your products, but may not be actively considering a purchase at the moment.

In contrast, a prospect may be someone who has added items to their cart or clicked on a specific product page multiple times. This person has shown a higher level of interest in your products and may be closer to making a purchase.

By distinguishing between leads and prospects, you can more effectively target your marketing efforts and focus on those who are most likely to convert into paying customers. In this case, you may want to prioritize marketing efforts towards prospects by retargeting them with ads or offering them a discount to incentivize them to complete their purchase.

To recap: leads are typically at the top of the sales funnel, whereas prospects are further along in the sales funnel and may have engaged with your brand in a more meaningful way. 


Prospect vs Suspect: What’s the Difference?


It’s important to note that depending on your sales system, you might use different terms to filter your suspects. But generally speaking, a sales funnel looks like this:

Replace Your Sales Funnel with a Marketing Map | The ChannelPro Network


As mentioned previously, prospects are further down the sales funnel and have shown a higher level of interest in your product or service. On the other hand, suspects are potential customers who have not yet expressed a direct interest in your business. These individuals may have interacted with your business in some way, such as visiting your website, following you on social media, or subscribing to your email list, but have not yet taken a clear step towards becoming a paying customer.

Marketing teams typically focus on generating suspects through various marketing channels, such as email marketing, social media advertising, and content marketing. Once these suspects show a higher level of interest, they can be further qualified as sales leads and passed on to the sales team for further follow-up.

By generating suspects through marketing efforts, businesses can create a pipeline of potential customers and increase their chances of converting them into paying customers. However, it’s important to note that not all suspects will ultimately become sales leads, which is why it’s important to have a clear process for qualifying leads and moving them down the sales funnel.


Some characteristics of a prospect include:


  1. They have a specific problem or need that your product or service can solve.
  2. They have engaged with your brand through various marketing channels, such as social media, email, or online ads.
  3. They have shown interest in your product or service by adding items to their cart, filling out a form, or requesting a consultation.
  4. They fit the profile of your target audience, based on their demographics, behavior, or interests.

In contrast, some characteristics of a suspect include:

  1. They may have stumbled across your brand but may not necessarily have a specific need for your product or service.
  2. They have not engaged with your brand in a meaningful way or have shown a limited level of interest.
  3. They may not fit the profile of your target audience, based on their demographics, behavior, or interests.


A Great Digital Marketing Strategy Should Focus on Increasing Your Suspects, Leads, and Prospects


A great digital marketing strategy should focus on bringing in and nurturing suspects, leads, and prospects in order to increase your chances of converting them into paying customers. 


Where to start your lead generation strategy? 

Start with your content.

  • 1- Content Marketing SEO


Content Marketing SEO is a marketing strategy that combines the principles of content marketing and search engine optimization (SEO) to improve online visibility, generate traffic, and increase conversions.

At its core, Content Marketing SEO involves creating and sharing valuable and informative content that is optimized for search engines. By targeting specific keywords and search phrases that are relevant to your target audience, businesses can increase their visibility and attract more traffic to their website.

In addition to creating optimized content, Content Marketing SEO also involves building backlinks, improving website structure and technical optimization, and leveraging social media and other channels to promote content and increase engagement.

Ultimately, the goal of content marketing SEO is to improve online visibility, generate high-quality traffic, and increase conversions by providing valuable content that aligns with the needs and preferences of your target audience. This can help you build a larger pool of potential customers to work with and increase the overall success of your digital marketing efforts.

For example, let’s say you run a skincare brand. You may create a blog post that addresses common skincare concerns and offers helpful tips for solving them. By creating content that speaks to your audience’s needs, you can attract new potential customers who are searching for information about skincare and may not have heard of your brand before. Once you’ve attracted these potential customers, you can move them further down your sales funnel by capturing their email and turning them into marketing leads. One effective way to capture their email is by offering a free resource, such as an ebook or a webinar, to incentivize them to take the next step in the sales funnel. 

It’s important to note that even if a lead has expressed interest in your brand and provided their email, there is still a chance that your emails may end up in their spam folder, which can lower the chances of conversion. One way to prevent this from happening is to include a confirmation email after a lead has provided their contact information. This email should confirm the subscription and encourage the lead to add your email address to their contact list to avoid future emails going to spam. By taking these steps, you can help ensure that your marketing efforts are more effective and that you are reaching your leads’ inbox.

You might be thinking “suspects are awesome, but they won’t pay my bills!”. And you are right. A great marketing strategy should bring you, not only suspects but also prospects and paying customers. Here’s how.


2- Personalized Emails: Providing Value and Building Relationships


Sending personalized emails to your suspects can be an effective way to build a relationship and demonstrate the value of your product or service. By providing helpful information and addressing their specific needs, you can build trust and encourage them to engage with your brand. This can help move them down the sales funnel and increase the likelihood of conversion.

For example, if you run a fitness coaching business, you may send personalized emails to your suspects that offer workout tips and nutritional advice based on their specific fitness goals. By addressing their needs in a personalized way, you can build trust and demonstrate the value of your coaching services.


3- Social Media: Engaging Your Audience and Encouraging Interaction


Social media can be a powerful tool for engaging your audience and encouraging interaction with your brand. By posting engaging content and responding to comments and messages, you can build a relationship with your suspects and demonstrate your expertise in your field. Then, from your DM’s, engage in private conversations where you can have the chance to get their contact information and get them into a nurturing campaign.



4- Webinars: Providing Value and Demonstrating Expertise



One of the most effective ways to build trust with your audience is to demonstrate your expertise in your field. By providing valuable content that addresses your audience’s needs and establishes your authority, you can position yourself as a leader in your industry and build brand credibility.


Here are some examples of how you can demonstrate expertise:

  1. Thought Leadership Content: Providing Valuable Insights and Expertise

Thought leadership content can be an effective way to demonstrate your expertise and provide valuable insights to your audience. This can include blog posts, articles, white papers, and other types of content that offer valuable insights and expertise in your field. By providing content that addresses your audience’s needs and establishes your authority, you can build trust and encourage them to engage with your brand.

  1. Case Studies: Demonstrating Your Successes and Achievements

Case studies can be an effective way to demonstrate your expertise and highlight your successes and achievements. By providing detailed case studies that showcase how your product or service has helped previous clients, you can demonstrate the value of your business and encourage potential customers to engage with your brand.

  1. Industry Events: Speaking Engagements and Workshops

Participating in industry events such as speaking engagements and workshops can be a powerful way to demonstrate your expertise and build credibility in your field. By offering insights and expertise on relevant topics, you can establish yourself as a thought leader and build brand credibility. This can help attract new potential customers and encourage them to engage with your brand.

  1. Live Webinars

Webinars can be a powerful way to provide value and demonstrate your expertise in your field. But they need to be done right. According to a report by GoToWebinar, webinars are one of the most effective marketing tactics for generating high-quality leads. The report found that 73% of B2B marketers and sales leaders believe that webinars are the best way to generate high-quality leads. Webinars also offer high engagement rates, with an average attendance rate of 40-50% and an average viewing time of 61 minutes per webinar. 

By implementing some of the strategies we’ve discussed, you can generate a substantial number of marketing leads. However, it can be challenging to identify and filter out the true sales leads that are most likely to convert. 

So let’s take care of this issue.


6 Ways to Separate Prospects from Suspects


Identifying the most qualified leads is critical to a successful sales and marketing strategy, as it allows businesses to focus their resources and efforts on those leads that are most likely to convert into paying customers. However, depending on the volume of leads and the complexity of the sales process, this can be a daunting task, especially if your business relies on manual lead qualification.

Fortunately, there are many customer relationship management (CRM) software options available that can help streamline the lead qualification process. These tools can automate lead scoring, behavior tracking, and other data analysis tasks, allowing sales and marketing teams to more effectively identify and prioritize leads for follow-up.

If you’re in search of a comprehensive CRM system, we highly recommend Kartra. 

Kartra is an all-in-one marketing platform that offers a range of tools and features designed to streamline and optimize your marketing and sales efforts. With Kartra, you can easily create and launch marketing campaigns, manage your leads and customers, and track your sales and revenue performance. 


Best Funnel Builders Karta



As certified Kartra partners, we offer full integration services that enable you to focus on running your business while we take care of turning your lead generation engine ON! To get started with a free trial, click here.

Your CRM software can also help businesses gain insights into the behaviors and preferences of their leads, providing valuable data to inform their sales and marketing strategies. By using these insights to tailor their outreach efforts, businesses can build stronger relationships with their leads, increase engagement, and ultimately improve their chances of conversion.

Of course, the effectiveness of CRM software depends on the quality and accuracy of the data being input. It’s essential for businesses to ensure that their data is clean, up-to-date, and accurate, to ensure the most effective use of their CRM software. Additionally, it’s important to regularly review and update lead qualification criteria to ensure that they align with current business objectives and customer preferences.


Here are six effective ways to separate prospects from suspects:

  1. Attribution. Attribution is a data analysis technique that can be used to track and measure the effectiveness of different marketing channels and touchpoints in the customer journey. By assigning credit to each touchpoint in the sales and marketing process, attribution can help businesses identify the most effective channels for generating and nurturing leads, as well as the touchpoints that are most likely to lead to conversions.
  1. Behavior Tracking: Track the behavior of your leads, such as website visits, email opens, and social media engagement, to identify those who have shown a higher level of interest and engagement.
  1. Lead Scoring: Use a lead scoring system to evaluate the level of interest and engagement of each lead. This can help identify the most qualified leads and prioritize follow-up efforts.
  1. Irresistible Offers: To generate sales calls and increase conversions, businesses can offer an irresistible offer to incentivize leads to take action. An irresistible offer is a compelling offer that provides significant value to the lead and motivates them to take the next step in the sales process. Examples of irresistible offers might include a free consultation, a free trial or demo, a limited-time discount or special offer, or access to exclusive content or resources. The key to creating an irresistible offer is to provide a significant value that aligns with the needs and preferences of the lead, while also creating a sense of urgency or exclusivity that motivates them to take action.
  1. Heat Mapping: Heat mapping tools can help businesses identify which areas of a website receive the most clicks, scrolls, and engagement, allowing them to optimize these areas for maximum effectiveness. By using this data to tailor website content, design, and user experience to the preferences and behaviors of their leads, businesses can increase engagement and ultimately improve their chances of conversion. Heat mapping can also be used to identify areas of a website that are not performing as well, allowing businesses to make improvements and optimizations to improve engagement and conversion rates. For example, if a heat map shows that a certain form field is consistently being skipped over, businesses can adjust the form to make it more user-friendly and increase completion rates.
  1. Sales Team Feedback: Solicit feedback from your sales team to identify leads that have shown a higher level of interest and engagement. This can help identify the most qualified leads and prioritize follow-up efforts.

By using these strategies to separate prospects from suspects, you can focus your sales and marketing efforts on the most qualified leads and increase your chances of conversion. This can help improve your lead generation efforts and ultimately lead to increased revenue for your business.

In Closing

Separating prospects from suspects is a crucial aspect of a successful sales and marketing strategy. By identifying and engaging the most qualified leads, businesses can increase their chances of conversion and ultimately drive revenue growth.

To improve your lead generation and sales conversion efforts, it’s important to be strategic and intentional in your approach. This includes focusing on the most qualified leads, leveraging advanced tools and technologies, and building trust and loyalty with potential customers. 


Shall we talk about your leads?


Wanna chat about your marketing and sales leads? We can provide valuable insights and recommendations to help you optimize your strategy and achieve your sales and marketing goals. Contact us today to learn more and take the first step toward growing your business.

Reasons Why You Should Be Using Storytelling To Sell More on Social Media

Using storytelling for social media sales

The Greatness Blog

Reasons Why You Should Be Using Storytelling To Sell More on Social Media

In this article, we’ll learn how incorporating storytelling into your social media strategy can help you build deeper connections with your audience and increase sales!
Using storytelling for social media sales

If you’re tired of putting a lot of effort to post on social media, but you’re not getting engagement, chances are, you’re considering giving up. So, before you quit social media marketing, we encourage you implement a storytelling strategy. This might be what you’ve been missing!


What is storytelling marketing?


Storytelling marketing is a way for your brand to create content that incorporates a narrative. Stories are the way we perceive and remember our lives. Storytelling gives your brand character, appeal and relatability that facts and stats simply can’t.


Storytelling has long been a staple of marketing and advertising, but in the age of social media, it has taken on a whole new level of importance.


Storytelling marketing can be your next best strategy. Here’s why


In a nutshell, instead of broadcasting messages, your social channels will have a well-oiled set of stories that will take your users into a journey.


Storytelling marketing isn’t a new concept. In fact, it’s been used by powerful brands like Disney, to build a deeper connection with their audience.


Let’s check out some of the benefits of storytelling marketing:

  1. It helps you connect with your audience

One of the biggest advantages of social media is that it allows you to connect with your audience in a much more personal and intimate way. And what better way to do that than through storytelling? By sharing stories about your brand, your products, and your customers, you can create a sense of connection and emotional resonance with your audience that will make them more likely to engage with your content and ultimately make a purchase.

  1. It adds depth and meaning to your marketing message

In today’s fast-paced and attention-deficit world, it’s all too easy for marketing messages to get lost in the noise. But with storytelling, you can add depth and meaning to your message that will help it stand out and stay in the minds of your audience. By sharing real-life stories that illustrate the benefits of your product or service, you can create a deeper connection with your audience and help them understand why your brand matters.

  1. It makes your content more shareable

Social media is all about sharing, and if you can create content that is both interesting and emotionally resonant, it is much more likely to be shared by your audience. And when your content gets shared, it has the potential to reach a much wider audience, which can help you grow your brand and increase sales.

  1. It helps you build a strong brand identity

Storytelling is a powerful way to build a strong brand identity and differentiate yourself from your competitors. By sharing stories about your brand’s history, values, and mission, you can create a distinct and memorable brand image that will help you stand out in a crowded marketplace.

  1. It’s easy and cost-effective

Unlike traditional marketing methods, using storytelling on social media is easy and cost-effective. With a few clicks, you can create and share stories that will engage and inspire your audience, all without breaking the bank.

I Gained 20,000 TikTok Followers Quickly Using Storytelling

As a marketer, I always try to stay on top of the latest social media trends and techniques. But despite my best efforts, I felt like my account had reached a plateau. My Instagram followers weren’t growing, and my engagement was stagnant. I knew I needed to try something new to break through the noise.

That’s when I decided to give TikTok a try. I had heard a lot of buzz about the platform and how it was a great place for businesses to connect with their audience through storytelling. So, I decided to give it a shot.

I started by creating short, engaging videos that told a story about my brand. I focused on showcasing the personality behind my business and the unique challenges I had to overcome, as a mom of 4 and a businesswoman. I didn’t follow dancing trends or even trending sounds. I did “story time” videos.

To my surprise, my TikTok account started to take off. Within a month, I had gained over 10,000 followers, and my engagement was through the roof. People were commenting, sharing, and even reaching out to me to learn more about my brand.

Now, just a few months later, my TikTok account has over 20,000 followers, and it’s still growing. I can’t believe the impact that storytelling has had on my social media presence. It’s a powerful tool that has helped me connect with my audience in a whole new way and drive real results for my business. If you’re feeling stuck on social media, I highly recommend giving storytelling a try. It just might be the boost your brand needs to reach new heights.


Storytelling vs Educational Content

As a social media manager, I love doing audits for my clients. It’s a great way to get a fresh perspective on their accounts and identify areas for improvement. So when I was asked to do an audit for a coach, I was excited to dive in and see what I could find.

Upon first glance, the coach’s account seemed to be doing well. She had a good number of followers and a decent level of engagement. But as I dug deeper, I noticed that her account wasn’t reaching any new people. And when I analyzed her content, I saw that it was mostly educational in nature. While education is important, I knew that it wasn’t the only type of content that would resonate with her audience.

That’s when I suggested incorporating storytelling into her content strategy. I knew that stories had the power to connect with people on an emotional level and really drive home a message. So we started experimenting with different types of storytelling, from personal anecdotes to case studies.

The results were amazing. Within just a few weeks, we saw a significant increase in engagement and a return of lost followers. People were responding to the stories we were sharing and connecting with the coach on a deeper level. And as a result, her account began to reach new people again.

It was a great reminder of the power of storytelling in social media.

How To Find Storytelling Content Ideas?

Finding storytelling content ideas can seem intimidating, but it doesn’t have to be. Here are a few tips to help you get started:

  1. Look to your customers for inspiration: Your customers are a goldmine of storytelling content ideas. Consider sharing stories about how your products or services have made a difference in their lives. This can be especially powerful if you can find a way to showcase the emotions behind the story.

  2. Share behind-the-scenes stories: People love getting a glimpse into the inner workings of a business. Consider sharing stories about your team, your processes, or even your struggles and successes. This type of content can help humanize your brand and make it more relatable to your audience.

  3. Share personal stories: If you’re comfortable doing so, sharing personal stories can be a great way to connect with your audience. Consider sharing stories about your own experiences or challenges that relate to your business or brand. This can help people see you as a real person and build a stronger connection with your brand.

  4. Use customer reviews or testimonials: Customer reviews and testimonials can be a great source of storytelling content ideas. Consider sharing stories from customers that highlight the benefits of your products or services in a compelling way.

  5. Look to your brand’s history: If your brand has a long history, consider sharing stories about its evolution or key milestones. This can help people understand the values and mission behind your brand and make it more memorable.

There’s a good chance that you’ve been looking for trends as ways to generate your content. I say, ditch that! You want to take a deeper look at your brand, and your message, and explore where is the gap in the market. 


Don’t be a trend follower. Be a trendsetter.

How to create relatable storytelling content?

Creating relatable storytelling content is important for a number of reasons. Firstly, it helps you connect with your audience on a deeper level. By sharing stories that are relevant and relatable to your audience, you can create a sense of connection and emotional resonance that will make them more likely to engage with your content and ultimately make a purchase.

Secondly, it helps you stand out in a crowded marketplace. With so much content being shared on social media, it can be difficult to get noticed. But by creating relatable storytelling content, you can differentiate yourself from your competitors and create a distinct and memorable brand image.

Finally, it helps you build trust and credibility with your audience. By sharing real-life stories and experiences, you can help people see you as a real person and build a stronger connection with your brand. This can help you earn the trust and credibility you need to drive sales and grow your business.

Tips to create relatable storytelling content

Creating relatable storytelling content is all about finding ways to connect with your audience on a personal level. Here are a few tips to help you create content that resonates:

  1. Use real-life examples: Rather than just talking about your products or services in abstract terms, use real-life examples to illustrate their benefits. This can help people see how your products or services can fit into their lives and make them feel more relatable.

  2. Share personal stories: Sharing personal stories can be a great way to connect with your audience. Consider sharing stories about your own experiences or challenges that relate to your business or brand. This can help people see you as a real person and build a stronger connection with your brand.

  3. Show vulnerability: Nobody’s perfect, and people appreciate honesty and authenticity. Consider sharing stories about your mistakes or challenges and how you overcame them. This can help people feel like they can relate to you and your brand.

  4. Use relatable language: Use language that is relatable and easy to understand. Avoid using jargon or technical terms that people may not be familiar with.

  5. Share stories from your customers: Customer stories can be a powerful way to connect with your audience. Consider sharing stories from customers that highlight the benefits of your products or services in a compelling way.

 Mistakes To Avoid While Creating Storytelling Content 

Creating relatable storytelling content is all about finding ways to connect with your audience on a personal level. But there are a few mistakes you’ll want to avoid if you want to create content that truly resonates:

  1. Focusing too much on the product or service: While it’s important to highlight the benefits of your products or services, you don’t want to make that the sole focus of your storytelling content. Instead, focus on the emotions and experiences that your products or services create.

  2. Being too salesy: While you want your storytelling content to drive sales, you don’t want to come across as too pushy or salesy. Focus on creating content that is helpful, informative, and engaging, rather than just trying to sell, sell, sell.

  3. Being too preachy: Being too preachy on social media is a big mistake because it can turn people off and damage your brand reputation. Nobody likes being lectured, and if you come across as preachy or judgmental, it can be a turn-off for your audience. They may see you as being arrogant or out of touch and be less likely to engage with your content or make a purchase.

  4. Not showing vulnerability: As mentioned above, people appreciate honesty and authenticity. Consider sharing stories about your mistakes or challenges and how you overcame them. This can help people feel like they can relate to you and your brand.

  5. Being too self-centered: Your storytelling content should be about your audience, not just about you. Focus on creating content that resonates with your audience and addresses their needs and interests.

How to track results from social media?

Tracking your content on social media is crucial for understanding how much revenue it is driving for your business. Here are a few tips to help you track your content and see how it’s performing:

  1. Use social media analytics: Most social media platforms offer built-in analytics tools that allow you to see how your content is performing. These tools can help you understand things like how many people are seeing your content, how many are engaging with it, and where your traffic is coming from.

  2. Use Google Analytics: If you have a website or blog, Google Analytics is a powerful tool for tracking your content’s performance. It allows you to see things like how much traffic your content is driving to your site and where that traffic is coming from.

  3. Use tracking links: If you want to get more granular data on how your content is performing, consider using tracking links. These are special links that allow you to see how many people are clicking on them and where they are coming from.

  4. Use conversion tracking: If you have an e-commerce store or are selling products or services online, consider using conversion tracking to see how your content is driving sales. This will allow you to see how many people are making purchases after interacting with your content.

By using these tools and techniques, you’ll be able to track your content’s performance and get a better understanding of how it’s driving revenue for your business.


In Conclusion


Using storytelling on social media is a powerful and effective way to connect with your audience, drive engagement, and ultimately increase revenue for your business. But it’s important to do it right. By avoiding common mistakes and using the right tools and techniques, you can create relatable and engaging storytelling content that resonates with your audience and drives real results for your business.

If you’re struggling to create compelling storytelling content or want to boost your social media presence, we can help. As experienced social media experts, we have the skills and expertise to help you craft powerful stories that connect with your audience and drive real results for your business. Contact us today to learn more and see how we can help you take your social media presence to the next level.


5 Proven Ways to Boost Your Word-of-Mouth Marketing in 2023

The Greatness Blog

5 Proven Ways to Boost Your Word-of-Mouth Marketing in 2023

In this article, we’ll recommend our top 5 easy yet effective techniques for creating an impressive oral advertisement strategy and taking your organization to new heights by 2023!

With digital content saturating the market, getting visibility in business is a huge challenge. While traditional marketing strategies are losing traction as consumers become more and more suspicious, one method that never fails to work is word-of-mouth marketing. 

In this article, we’ll recommend our top 5 easy yet effective techniques for creating an impressive Word of Mouth Marketing Strategy and taking your brand to new heights by 2023!


What is W.O.M.M. and why is so effective

Before delving further into it, let’s get to the basics of word-of-mouth marketing. Essentially, it is when customers spread information about a business or product among their peers – be it through verbal conversations, social media posts or other means. Unlike traditional advertising which requires investment from companies themselves; this form of promotion comes free and has much higher reliability as its source of origin is often perceived as being trustworthy.

As the digital age continues to evolve, so does consumer skepticism of traditional advertising. With a plethora of marketing messages coming from every direction, consumers have learned how to distinguish what feels like “marketing.” Therefore, businesses should prioritize word-of-mouth marketing in 2023. This type of communication carries more weight as people are likely to believe and act on their friends’ or family members’ recommendations due its reliability and trustworthiness.

Word-of-mouth marketing is invaluable in forming an active community around a business. When customers feel involved and welcomed, they are more likely to stay loyal to the company and advocate for it among their peers. This snowball effect leads to further success as each new customer increases the amount of word-of-mouth referrals exponentially!


Types of Word of Mouth Marketing Strategies

Business owners can create a strong word-of-mouth marketing approach by taking advantage of these five straightforward techniques. Word of mouth promotion is an effective way to advertise products or services and to cultivate a devoted following for your brand. Here are the top five methods that successful business operators use:

1- Use Instagram stories to show your audience that you are human:

People bond with other people, not merely companies. If you share your business’s tales and experiences or even a bit of yourself, it can help form an honest and more understandable rapport with your customers. This strengthens the trust they have in your brand while also prompting them to spread positive words about your company to their social circle; ultimately helping increase sales!


2- Build a non-business related channel to expand your social 


If you want to widen your online reach and create a strong connection with an even larger audience, it’s essential that you promote content on social media platforms that are not exclusively related to your business. Building a personal blog, creating an account for something outside of work or hosting podcasts is the perfect way to do this. Not only will this help grow your presence among potential customers but also expand your digital circle!


3- Sponsor local events:

Showing your support for the local community by sponsoring events such as charity runs, sporting tournaments, or cultural activities is an effective way to create brand recognition. Not only will it provide you with a chance to meet your prospective customers face-to-face and get their valuable input and feedback, but also give you leverage in building a positive reputation within the region!


4- Showcase your brand as an active member in your community:

Participating in local events, giving back to the community and supporting causes will not only demonstrate that your business is socially responsible, but it can also help build trust with customers. As a result of this loyalty they are likely to share information about your company with their family and friends – driving even more footfall through word-of-mouth.


5- Leverage short videos on Youtube:

Have you ever thought of leveraging YouTube to effectively promote your business and strengthen its online presence? Producing short, captivating videos can certainly do the trick! From showcasing products or services to sharing stories of how your company makes a difference in people’s lives, there are countless opportunities for you. You could also provide helpful advice and tips about using your offerings that would further build strong customer relationships with those who follow you.


In summary, building a strong community and focusing on word-of-mouth marketing can be a key driver of business growth in 2023. By leveraging these simple tactics, business owners can increase trust, attract new customers, and encourage loyalty.


Don’t take my word for granted, just watch this episode on Shark Tank!

In Season 14, Episode 10, you’ll observe the far-reaching effects of social media on your business success. 

Despite having a great product or service, if you don’t have an online presence and a strong social media platform to showcase it on, then chances are that potential customers won’t be aware of it – leaving your business out in the cold!


Is your business in need of a marketing boost?

Let’s chat and explore how I can help you succeed! Reach out to me at, and let’s get the ball rolling. I’m excited to discuss this opportunity with you soon!

20 Top Personal Branding Strategies for 2023

The Greatness Blog

20 Top Personal Branding Strategies for 2023

From creating a personal brand to networking and gaining exposure, these are the top personal branding strategies you can start using today.

The Harsh Reality: If You Do Not Become A BRAND Then You Become A Commodity!

Personal branding entails creating a name and reputation for yourself in both the personal and professional spheres. This involves your goals, accomplishments, career growth, current projects, success stories–anything that would contribute to future objectives.

People naturally create a personal brand for themselves, but what separates those who are successful is the dedication they put into controlling their narrative. Oprah Winfrey is one prime example of how consistency and hard work can build an incredible personal brand that spans the globe.


20 Personal Branding Strategies for 2023

If you do not want your online brand to take on a life of its own and control the narrative, here are my top 20 brand-expert-approved strategies you should be implementing today.


Personal Branding Strategy #1: You Need A Website

If you want to be known, having a website is key. Whether it’s acting as your portfolio to showcase your talents, or simply outlining what you do and where people can find more information about you and your services, having an online home-base is essential and any brand consultant will tell you that.

If you’re considering building a website, start with the basics: make sure it has information about who you are and what you do, portfolio pieces that feature the projects that you’ve worked on, and contact information so contacts can reach out to have a conversation. Starting simple will help build a great foundation for later expanding by creating content that elevates your authority.


Personal Branding Strategy #2: You Need A Brand Voice

A strong personal branding strategy needs to include an established, consistent brand voice. Your audience will look for that when they engage with you so make sure it’s recognizable! Knowing and owning your unique tone helps you stand out in the crowd and sound like the real you. 

Keyword here: the real you!


Personal Branding Strategy #3: Embrace Vulnerability With A Balance

Every social platform allows us to share a piece of ourselves with the world, but too much can come off as unprofessional and overly personal.

When crafting your personal brand, aim to be genuine and transparent, while still maintaining boundaries that are respectful to yourself and others.

Showing a vulnerable side allows you to connect more deeply with viewers, because they can feel seen and understood through your stories. To build rapport with your audience, open up about certain aspects of life, but make sure you don’t give away too much. You want to be personal, but not private.


Personal Branding Strategy #4: Develop Relationships

One of the best ways to establish yourself as a thought leader in your industry is to cultivate meaningful relationships. Make an effort to meet new people, engage with influencers and build strong networks.


Personal Branding Strategy #5: Leverage Email Marketing

Email marketing is an essential part of forming and maintaining your personal brand. Consistency is key to a successful personal branding strategy!

When done right, email marketing can help you build a strong base of loyal customers and followers who will recognize you as an expert in your field. 


How to get more referrals from email marketing?

Adam Boyd, Sales Expert and founder of The Northwood Group shared a powerful 5-step email cadence to get more referrals. In his words:

– I’d have a first conversation with someone. Most people do that.

– I took copious notes in our CRM. Some people do that.

– I loaded the person’s contact info into Salesloft with a sequence I’d built.

– The first step of that sequence was an email I sent the following day, which we personalized. It included the types of deals we wanted to see.

– A second step involved sending a mutually beneficial introduction to someone within the next 2 weeks.

– The third step was following up on that introduction within 3 weeks after.

– The fourth step was a handwritten note (time consuming, yes, but there are services that can help) that included the type of deal we wanted to see. This was usually 2-3 months after the first call.

– The fifth step was asking for another call to see how things are going.

Not rocket science. Just a little work all the time.


Personal Branding Strategy #6: Showcase Your Expertise

A great place to start is by writing long-form articles. Putting your knowledge and expertise down on paper (or digital) provides an effective way for your personal brand to break through the noise in any market. Long-form content offers substance, credibility, and personal insights that cannot always fit into simple posts or tweets. Allowing yourself to be vulnerable and open about sharing your true wisdom can really help you stand out from the crowd and enhance your reputation as an expert.


Personal Branding Strategy #7: Get Creative

Try out different platforms, test out different content types (e.g., podcasts, videos, images) and experiment with different formats, including edu-tainment (mix education and entertainment).


Personal Branding Strategy #8: Use Social Proof

Leverage the power of user-generated content to show others how passionate people are about your work. Get customer testimonials, reviews, and case studies in order to build trust and credibility.


Personal Branding Strategy #9: Build A Community

Encourage engagement and foster relationships within your network by creating an online community to engage with like-minded individuals. It can be a Facebook Group or a Telegram group.


Personal Branding Strategy #10: Give Back

Find ways to give back to your industry or local community through volunteering, mentoring, or donating. This will create goodwill and demonstrate your commitment to making a positive difference in the world.


Personal Branding Strategy #11: Know Your Audience

It’s important to know who your target audience is so that you can tailor your content and message accordingly. Find out what they care about, their pain points, and what type of content resonates with them.  Especially their pain points. You want to create content that adds value so they come for more.


Personal Branding Strategy #12: Create A Clear Brand Image

Have an eye-catching logo, website design, and consistent color palette to help create a recognizable brand identity.


Personal Branding Strategy #13: Monitor Your Reputation

Keep an eye on what’s being said about you and your brand online so that you can address any issues or questions promptly. You can automate this process with social listening tools such as Hootsuite or for your social media, and create Google Alerts to get instant notifications.


Personal Branding Strategy #14: Promote Yourself

Advertising yourself and your personal brand is one of the most important things you can do to increase your exposure. Whether it’s sponsoring an event that aligns with your values or promoting yourself on social media, there are endless opportunities to get your brand out there.


Personal Branding Strategy #15: Influencer Marketing

Leverage relationships with industry influencers to give yourself a boost. Invite them to collaborate on projects, have them review your products or services, or just follow their content and comment on it.


Personal Branding Strategy #16: Measure Success

It’s important to track the key performance indicators (KPIs) of your personal branding strategy to see what’s working and what can be improved.

When it comes to optimizing a website to generate more conversions, co-founder and SEO expert at MFG, Alex Rodríguez it’s important it is to track KPI’s for the success of a website. One KPI he highly recommends paying attention to is how much time users are spending on your pages, as tracked through Google Analytics. This metric measures how long visitors are staying and how far they’ve scrolled down your page.

Knowing this KPI can give valuable insight into what content interests your users, meaning you can adjust your strategy accordingly and increase engagement, or make the necessary pivots until you see results.


Consider reading next: How Will Small Businesses Grow In 2023? 


Personal Branding Strategy #17: Leverage SEO

Optimize your website, blog content, and social media posts to ensure they are easily found by potential customers or employers.


Personal Branding Strategy #18: Create A Personal Brand Statement

Take some time to think about who you are, what makes you unique, and your mission. Develop a personal branding statement that succinctly explains what you do and why people should care.


Personal Branding Strategy #19: Wear Your Brand

To make life a little easier and have fun in this process, why not take your personal branding to the next level by wearing it out?

Pick one word or phrase from your personal brand statement and have it printed on a t-shirt or even accessories like keychains, caps, and mugs! This can be your chance to show everyone what makes you, you! Get creative with this idea and personalize merchandise to ensure everyone remembers who you are while having fun doing it.


Personal Branding Strategy #20: Embrace Failure

Everyone makes mistakes – it’s part of life. Learn from them, take risks, and don’t be afraid to fail in order to succeed in the long run!

In Closing

By utilizing these top personal branding strategies for 2023, you will be able to build a powerful and successful brand that will capture the attention of your target audience. With hard work and dedication, you can create an impressive personal brand that will help catapult your career, open doors of opportunity, and set you apart from the competition.


Considering Hiring A Personal Branding Company?

We might be able to help. Our approach to branding is revenue-driven. We give brands visibility and conversions. For us, a website needs to be more than pretty. It needs to assist in growing your bottom line. 

So, if you’re looking for a branding company that can grow your brand and grows your revenue, let’s have a conversation.  Click here to learn more.

5 Ways to Automate Your Real Estate Business to Get More Leads

The Greatness Blog

5 Ways to Automate Your Real Estate Business to Get More Leads

Are you looking for ways to automate your real estate business? Check out these five tips for automating your marketing and generating more leads.

If you’re like most realtors, you’re always looking for ways to streamline your business and make it more efficient. This usually involves buying a CRM or some real estate marketing software. But in order to get the most out of these tools, you need a strategy to activate marketing automation for your business.

By being strategic about your marketing automation, you can free up more time to focus on other aspects of your business.

If marketing automation for your real estate business sounds like music to your ears, keep reading!

What is marketing automation?


Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management.

A well-executed real estate automated marketing strategy allows you to target potential home buyers who have been searching for homes in a certain price range and will position your real estate brand in front of those potential home buyers, even while you’re sleeping or working on your open houses (to be more realistic!). 

Marketing automation is where the money is at! Because, quite frankly, your day doesn’t have more hours. And if you want to hit those audacious goals, you’ll need to be able to do things differently than your competitors.

However, marketing automation is more than just software- it’s also about using strategies to improve the effectiveness of marketing campaigns. Or else you’ll find yourself with lots of tools and no direction on how to use them to actually generate leads.

Let’s cover our top 5 real estate marketing automation strategies that are design to save you at between 30-40 hours each month. You ready?

Marketing Automation Tools & Ideas


There are a lot of ways to do this, but we’ve compiled a list of the five best ways to automate your real estate business to get more real estate listings. By automating the tasks that take up the most time, you’ll be able to focus on what’s important: selling houses!  

1) Real Estate Content Marketing Automation  

There’s no question that content marketing is an essential part of any digital marketing strategy. After all, without content, there would be nothing to share on social media, no way to attract new leads, and no way to build trust and credibility with your audience. However, many realtors leave content marketing to their broker. This is a mistake for several reasons. 

First of all, your broker is likely already marketing their own brand. As a result, they’re not likely to be too interested in promoting your content. Second, even if your broker is willing to promote your content, they probably don’t have the time or expertise to do it effectively. And third, by creating your own unique content, you’ll be able to reach new people online who might not otherwise be exposed to your brand.

Fortunately, there are plenty of automated tools and software programs out there that can help you with the content creation and promotion process. Below are some of the content automation tools you can use for your real estate content marketing:

  1. Google Alerts. Follow your top targeted cities and neighborhoods and use Google Alerts to get news as soon as they happen. 
  2. Create your very own bank of ideas based on the questions that your clients have. No software required! Just use a Word Document or Google Document. 
  3. Generate a content calendar for the full year and plan the content that will support all the stages of your prospecting process. You can also plan content that can assist you to generate referrals from your existing clients. If you’re looking to automate your workflows and get reminders, we recommend using We’re been using it with our clients and works great.

By using a content publishing tool like HubSpot (for articles) or (for social media), you can plan, create, and publish your content ahead of time. This way, you can spend less time creating content and more time promoting it and following up with leads. 


2) Real Estate Social Media Automation 

If you’re manually posting to social media every day, it can start to feel like a full-time job! To make your life easier, try automating your social media process by breaking it down into smaller tasks. For example, you can batch create content ideas, graphics, and captions ahead of time. That way, when it comes time to post, all you have to do is hit publish. You can also use hashtags and location optimization (geotagging) to reach a wider audience. 

That’s why social media automation tools are so valuable. Here are some of the tools we recommend for social media automation:

  1. Facebook (now Meta) offers great features where you can schedule posts, stories, and videos ahead of time.
  •  A pro tip: Schedule stories with clickable links using Meta, so you can ask your audience to book an appointment
  1. Use the Canva pro features to set up your branding so your social media content looks uniform. You can even get Canva templates that can help you create your graphics quicker. Or simply outsource this process entirely so you can always have amazing graphics! 

Just remember to keep an eye on your social media accounts so you can respond to any comments or messages in a timely manner. 

How to schedule Instagram Reels ahead of time?

If you’re looking for a way to save time on your Instagram Reels, you can actually schedule them ahead of time. This can be a huge help if you’re trying to keep up with a consistent posting schedule. You use the native scheduling feature in Later. With Later, you can create your Reel and then select the date and time that you want it to go live. 

You’ll be able to be consistent in pushing  Reels out on a regular basis, even if you don’t have the time to post them every day.

3) Real Estate Newsletters Automation 


Staying in touch with past clients and potential leads is essential for generating referrals and repeat business. However, manually sending out newsletters can be time-consuming. 

Fortunately, there are plenty of great newsletter automation tools out there that can save you hours every month. 

MailChimp and Constant Contact are two popular options that allow you to create beautiful newsletters with ease. Plus, they make it easy to manage your contacts and send out automated emails when someone subscribes to your newsletter.  

Tips to facilitate your newsletter automation workflow:

  1. Use a planner so you can build your newsletters around strategic dates. 
  2. Avoid sending newsletters during busy seasons. While there’s nothing wrong about sending a newsletter during Thanksgiving, you’ll be competing with the e-commerce brands who are already sending dozens of emails to your potential clients.
  3. Write the content for your newsletters in batches. Here’s an example of your Q1 newsletters: 

          – January 11: Welcoming 2023 with market predictions for 2023
          – January 25: Top 5 Communities for families in your city
          – February 7: Top 10 Ideas to Celebrate Valentines as a Family
          – February 23: Featuring a listing 
          – March 1: Downloadable PDF with trusted providers for Spring Cleaning
          – March 14: Calendar of events for families (feature popular festivals during April, May, and June

  1. Segment your audience so you can plan nurturing campaigns for your renters.

  • Once you plan the topics ahead, you then can automate your content management system and create reminders with the information you’ll need in order to prepare your newsletter following your content lifecycle plan. And just know that you can hire a real estate marketing agency and they will take over this entire process for you!

Between automating your real estate social media and newsletters, you’ll be saving at least 20 hours each month (if not more!).

Now let’s get you to save time with those repeatable tasks that are part of your real estate marketing.

4) Postcard Automation 


Nothing says “professional” like getting a personalized postcard in the mail from your favorite realtor! However, writing out and mailing dozens of postcards can take up a lot of time—time that could be spent generating new leads. 

Luckily, there are plenty of postcard automation services out there that make it easy to design and print professional-looking postcards without breaking the bank. Postalytics and Send Out Cards are two great options that offer affordable postcard printing and mailing services. They even offer automated campaigns so you can set it and forget it! 

You’re probably doing all the above real estate marketing tactics. But if you want to stand out, a great real estate marketing idea for 2023 is to level up your Local SEO efforts so that people who are near you can actually find you.

So what is Local SEO and how can this be integrated with your real estate content marketing automation strategy?

5) Local SEO Automation for Realtors


One of the best ways to ensure that your site is visible to people in your vicinity is to optimize your online presence for local SEO. This involves making sure that your name appears prominently in search results for relevant keywords.  This works great for realtors who have a physical location. Your broker might have Local SEO and you might be able to leverage their presence if you play your cards right.   

While you’re not expected to be a pro and learn SEO, it’s important for you to know that your online presence can be optimized in a relatively fast way by using SEO automation tools.  And by SEO Automation tools we mean automating the workflows. Unfortunately, while there are artificial intelligence tools for SEO tasks, the work that it takes in order to make edits on the site and actually distribute links and build directories is still done by humans.

Final Words


Real estate can be a very rewarding career, but it takes a lot of hard work to be successful. It’s important to have a clear vision for your business from the beginning. If you’re only looking to close a few deals per year and make some extra money, that’s perfectly fine. However, if you want to build a full-time business, you’ll need to be strategic to attract more clients. 

Having a solid digital marketing presence is essential for driving leads and closing sales especially if you don’t have to be the one doing the work! Wouldn’t that be great? 

Taking the time to invest in your marketing will pay off in the long run and help you achieve your business goals.

About MFG – Jessica Campos

Before becoming a digital marketer, I was a real estate attorney and closed close to a billion transactions. However, my success was all 100% offline. Facebook didn’t exist. The kind of digital marketing tools we have these days are in my opinion, untapped by real estate agents. This makes me excited to partner up with realtors! 

Real estate is all about relationships and building trust. And what better way to build trust than by being present and accessible online? 

I believe that the real estate industry is ripe for some serious disruption and that agents who embrace digital marketing will be the ones who come out on top. So if you’re a realtor looking for an edge, I hope you liked these real estate marketing ideas. 

Don’t hesitate to reach out! I’m confident that I can help you take your business to the next level. Request a marketing assessment today!  


Real Estate Marketing Automation Services We Offer


When it comes to real estate marketing, having everything in one place is essential so you can move as quickly as possible. Luckily, we take pride in our fast turnaround for our marketing services.

We develop a real estate automated marketing system, customized to your needs and goals. This includes:

  1. Social media management
  2. Messenger auto responders
  3. Content management
  4. Automated newsletters campaign
  5. Postcard design 
  6. Hello neighbor mailers
  7. Local Guides 
  8. Local Events
  9. Recommended vendors  
  10. Heartfelt letters 
  11. Branding 
  12. Website 
  13. CRM management  
  14. SMS marketing

7 Applications That Will Help You Create Content For Social Media

7 Applications That Will Help You Create Content For Social Media

The Greatness Blog

7 Applications That Will Help You Create Content For Social Media

Learn how to create a content strategy and 7 applications that will make your content creation process faster.
7 Applications That Will Help You Create Content For Social Media

When it comes to social media, one of the most important things is to be seen. In order to be seen and build trust with an audience, you need speed. And that can be the hardest part.

What does content mean in social media?

Content on social media can be anything from a blog post, to an Instagram caption, to a Facebook status update. In order to be successful on social media, you need to be creating content regularly. 

If you want to grow on social media, you’ll need a content marketing strategy for your social media, to achieve results without wasting time. 


Steps to create a content marketing strategy: 


1. Know your audience: you can’t create content that appeals to everyone, so you need to know who you’re trying to reach with your content.

2. Set goals: what do you want to achieve with your content? Is it to generate leads, or to build brand awareness?

3. Research. Competitor research is the process of investigating your competitor’s online presence, in order to understand what they’re doing well and where there are opportunities for you to do better. 

This is important because it allows you to learn from your competitor’s successes and avoid their mistakes. It also helps you keep up with the latest trends in your industry so that you can stay ahead of the curve. 

There are a few different ways to do competitor research for social media. One way is to simply look at their social media accounts and see what kind of content they’re posting, how often they’re posting it, and what kind of engagement they’re getting. 

4. Create a calendar. A social media editorial calendar is a document that outlines the content you’ll be posting on each social media platform for a specific period of time. It doesn’t have to be fancy. 

This is important because it helps you stay organized and prevents you from forgetting to post or running out of ideas. 

Pro tip: avoid confusing tactics with strategy.  A tactic is a specific action or activity that you undertake in order to achieve your desired outcome. A strategy is a high-level plan that outlines the overall approach you’ll take to achieve your desired outcome. What you post should be related to your overarching goal

How often to post on social media?

The answer to this question varies depending on the platform you’re using and the goals you’re trying to achieve. 

If you’re trying to build brand awareness, for example, you’ll want to post more frequently than if you’re trying to generate leads. And if you’re just getting started on social media, you may want to post more often at first in order to gain traction and grow your audience. 

As a general rule, it’s a good idea to post at least once a day on each platform you’re using. But if you can’t commit to that, don’t worry. Just do the best you can and try to be consistent. 

The more people who see your content, the more likely you are to achieve your goals.

 Understanding the Engagement Algorithm:

 The Instagram algorithm is always changing, but the one constant is that engagement is key. The more people who engage with your content (likes, comments, shares), the more likely it is to be seen by others. 

There are a few things you can do to encourage engagement on your posts: 

  1. Use hashtags. Hashtags are a great way to reach new people who are interested in the same thing as you. When you use relevant hashtags, your content is more likely to be seen by people who are searching for that hashtag. 
  2. Use calls to action. Asking your followers to do something (like comment or tag a friend) is a great way to encourage engagement. 
  3. Be interactive or engaging: this means that your content should encourage comments, likes, or shares. 
  4. Be timely. Posting about trends or current events is a great way to get people talking. 
  5. Be personal. Showing your personality and sharing your story is a great way to connect with your audience. Connect people or maintain connections: this means that your content should be interesting and valuable to your audience, and help them connect with each other. 
  6. Provide value to all parties included in this social exchange: this means that your content should not only be valuable to you, but also to your audience. 

Now that we’ve gone over what content is and how to create a content strategy, let’s talk about the applications.

7 Applications That Will Make Your Content Creation Process Faster.

1. Etsy – This popular platform is full of designers who offer ready-to-plug templates. For example, if you are marketing your lashes business, finding Instagram templates for lashes studios will help you speed up the process. 

2. Canva – This online design platform offers a wide variety of easy-to-use tools for creating visuals. Canva pro features are affordable and will allow you to create your brand assets, save templates, create folders, and much more! Your ultimate goal is to create high-quality content without spending too much time.

3. Jasper – This AI-powered tool can help pump out captions for your content. AI content is here to stay! 

Try Jasper for free using our affiliate link.

4. – This is a platform where you can find freelancers.  You can get a full month’s worth of content with captions and graphics from this freelancing platform. Expect to pay between $200 and $250 for 20 posts.

5. Google Search Console – This free tool from Google can help you research and optimize your content for better visibility. Knowing what content has attracted traffic to your website will help you refine your content.

6. Loom – This screen recording tool can be helpful for creating quick how-to videos or other types of content. The best part? It will generate a translation so you can turn audio into text easily.

7. Monday – This project management tool has templates where you can create your social media calendar with a few clicks. Again, the goal is to save time! 

Get access to a full year of content here! 

By utilizing these tools, you can help make sure that your content is seen by your audience and that it packs a punch.

Content Marketing Trends To Use In 2022 | MFG

The Greatness Blog

Content Marketing Trends To Use In 2022 | MFG

Content marketing is a fast-paced industry with consistent changes and developments. Let’s talk about content marketing trends for businesses in 2022.

The Evolution of Content Marketing


The content marketing landscape has gone through several changes in the past few years. Everything, from the means of content to the strategies for maximum content exposure, has changed. For example, there were only a few platforms for online content marketing in the past. People used to advertise and market their products through billboards, print media, and television. 

Things have changed, but a few ground rules remained the same throughout this time. These include understanding your target audience, picking the right promotional strategies, and having clear business objectives for your industry. 

While content creation is interesting, it can overwhelm some of the content creators because staying ahead with content marketing requires consistent vigilance. We understand that it is difficult for most content creators to grasp the techniques across so many platforms and a wider variety of audiences. So, here is our guide for the best Content and online marketing trends for 2022. 

No worries! We got you! 

Our team has put together everything you need to know about content marketing trends in 2022 in this article, followed by several online marketing trends that we believe are relevant to growing a business in 2022! 

Let’s focus on helping you develop an effective content marketing strategy and maximize your audience. 


Content Marketing Trends for Creators in 2022

The year is 2022 and you’re reading this article on your smartphone while walking down the street. You only have a few seconds to read and, for it to be successful, the content creator must make an impression right away.

Content marketing has hit the mainstream and provides both media companies and independent creators with opportunities to reach their audience. The best practices of the past are still viable, but new strategies are emerging, making it more important than ever for content creators to stay on top of current trends.

The following are five major content marketing trends that you need to know to get ahead of the curve and stand out from your competition at a time when consumers have shorter and shorter attention spans and more content is competing for their attention than ever before.


Evergreen Content

Evergreen content refers to articles, blog posts, videos, and the like that are always relevant because of their subject matter. Rather than focusing on current events or timely topics, evergreen content is more about timeless advice and wisdom. The goal of evergreen content is to provide value, regardless of when it was published, meaning that it never goes out of style.
Since there’s no expiration date for this kind of material, search engines will continue to find and index it. In other words, evergreen content can have a much longer lifetime than topical material and deliver organic traffic for years to come.
This kind of content will help your content stay relevant, even when it’s published years back. It will not only help the audience for the time being but will also remain a source of info for them in the future.
Marketing teams and creators should shift from a single editorial calendar to evergreen content marketing campaigns. Rather than creating a new content piece every month, take time to create evergreen or timeless pieces that can live on your site and bring in organic traffic for years.


Omnichannel marketing aims to bring together and cooperate the various channels that businesses use to interact with customers to provide a consistent brand experience.
It’s important to make sure that your brand is presented with consistency across each platform; however, it’s also crucial to adapt your message for each channel according to the way your audience uses it. 
Knowing what your customers want is critical to building an omnichannel strategy.  This is where market research comes in, to help you understand what type of messages work for your audience and which channels they use. 
You need to be where your customers are. If they’re spending more time on a particular platform, then it makes sense to place a stronger emphasis there.


User-Generated Content

One of the biggest challenges for businesses is building a reliable impression on the market and consumers. However, this is something you can easily counter with user-generated content. The user-generated content (UGC) refers to posts, photos, testimonials, and videos created by the users instead of the brand itself.

The UGC takes the authenticity of any business to the next level. People are more likely to trust companies that have tons of satisfied customers, positive feedback, and similar information that improve quality products/services. 

Statistics reveal that consumers are most likely to prefer products that have positive reviews, compared to those without them. Furthermore, it also acts as a trust signal and builds a stronger, loyal customer base. 

The main reason is that many people do not trust mass media sources and deem them unreliable for their retail decisions. Ensuring your customers are satisfied enough to create user-generated content for you will help you improve your content marketing in 2022. 


Implement Social Listening 

Social media platforms help track mentions and conversations related to a brand. Owners can then analyze them for insights for further opportunities. This makes it easier for them to compete with other businesses.

However, it is a two-step process, which involves the following:


Step 1 Monitoring social media channels for brand mentions, products, competitors, and keywords concerned with your business.
Step 2: Analyzing information to find ways to implement what you already know. This can include something as small customer response or something major such as shifting brand positioning. Either way, it plays an essential role. 
Social media listening tools allow understanding how customers and potential customers’ sentiments about your business. You can do this by analyzing social media platforms. It also allows businesses to learn what they think about the competition.
Moreover, the tactic works beyond the numbers to consider the data mood. This “online mood” is also called social media sentiment.
My recommendation as an expert is: Instead of using generic tools to generate content, use social listening tools to communicate with your audience. And create content for them!

Social Media Topic Testing

Social media in 2022 is all about creativity!
It is important to run social media experiments if you want to stay ahead of the competition. A few witty jokes or puns contribute to user engagement. You can add factors like the poll to add more entertainment and direct participation by the users. However, you need to be smarter than asking simpler questions like “What should we do?” Instead, use gamification tools to achieve this target.

Content Tracking

You can’t grow what you can’t measure. Tracking content can be challenging, especially when it comes to reporting. Therefore, you should know how to track things for better business growth.
We suggest tracking the following KPIs for content performance.
  1. Engagement: which pages generate more engagement 
  2. Offer downloadable to your social media followers and keep track of it!
  3. Web visitors: users and page views

Bottom Line

Still not sure what to do with Content marketing trends in 2022? Of course, these trends have become quite complex. You will be considering several platforms like Facebook, LinkedIn, Instagram, etc, and each of them is going to impact your audience. It won’t be easy for you to pull this off right away, but you can still do it with enough help.

However, simple steps like content tracking, using social media for topic testing, creating socially validated and user content and incorporating an omnichannel for your business can help make a difference in your business.

We hope you found this content marketing trend guide helpful. Ensure reading out our future articles for each social media platform. It will help you increase audience and response and take your business to new heights.

5 Reasons Why You Should Not Do Blog Batching

Blog Batching is a term that refers to the act of writing blog posts in advance and storing them for later publication. It’s also known as “blogging on demand.” Bloggers who do this can post at their own pace, or when they have time available. This means you can write four blogs ahead of time and publish one a week, or write five now and publish two next month. 

While some people love the idea of blogging batching because it frees up some time to work on other projects, there are many reasons why you should not do blog batching and we want to cover them today!

Let’s get started!

Content Marketing Trends 2021

Content Marketing trends show a shift in focus from social media platforms like Facebook and Twitter, which will soon be saturated with ads. Instead, content marketers are shifting their focus towards emerging channels such as TikTok, Youtube shorts, and other short forms of content. Content marketing looks to be increasingly focused on video advertising as well, an area where marketers can create highly interactive “choose your own adventure” style content that offers users a more personalized experience than traditional print or television ads. 

According to Conexu, over 80 percent of organizations are using content marketing as part of their current advertising strategy. But that’s just the beginning; 84% of executives surveyed believe that creating and distributing valuable content should be a component in every company’s marketing strategy . Small businesses looking to take advantage of this trend will  find that content marketing provides broad benefits, from raising awareness to building loyalty. By creating a customer-centric brand, businesses can build trust and gain competitive advantage over their competitors. And the best part is: it’s relatively inexpensive.

The only downside of content marketing for small business owners is that  it can be time-consuming. Since you’re creating content, promoting it, and tracking results across multiple channels — often on top of your existing marketing — you’ll need a little more upfront planning than if you were just plugging fairly inactive ads into AdWords. And that’s why content batching comes as a great solution.

Content marketers recommend batching content because it is more time efficient and can reduce stress of having to constantly publish new pieces.

In theory, creating content in batches is an effective strategy because it helps you save precious time for other tasks. But batching can have the opposite effect if not applied correctly.

Why is content batching no longer a trend for content marketers?

Reason 1: Your Content Will Look Stale 

Content marketing is all about delivering fresh, relevant content to your audience. If you want to improve your search rankings and attract more visitors, it’s essential that what you produce looks both interesting AND timely.  Blog batching can make it difficult for you to deliver anything that’s truly new to your audience.

By churning out old posts instead of coming up with something fresh, you convey the impression to your readers that you’re out of ideas and simply recycling old content. If they notice, they’ll stop paying attention before long!

Reason 2: You Might Annoy Your Readers 

It can be tempting to write a series of blog posts on the same topic in order to create a larger, more comprehensive guide. That’s fine if you’re writing something that can be used as a reference point for your readers, but when you do it too often, “blog batching” can backfire and annoy people who follow your blog. 

If you cross the line between being helpful and appearing self-serving, your readers will get turned off. Don’t risk irritating them with blog posts that don’t offer anything new or unexpected!

Reason 3: You’ll Lose Control Over Your Message 

If you find yourself in a time crunch to crank out a blog post on demand, it can feel like you’re just filling space with whatever comes to mind. You might even say anything that pops into your head, and go back later to make corrections! 

That’s a terrible way of going about things if you’re trying to build a solid reputation as an expert in your niche. By publishing blog posts on demand without the time to research and perfect your content, you’re inviting the wrath of your audience.

Instead, build a strategy for using blog batching that encourages you to create quality over quantity. You’ll retain more control over your message and make a better first impression on new readers each time they visit!

Reason 4: It Will Look Self-Serving 

Far too many bloggers use blog batching as an excuse to promote their own services, products or ideas. If you are always pushing your own agenda, people will come to know your byline as a self-promotional one! 

Quality content is great for attracting links and boosting search rankings, but if you neglect the other aspects of content marketing you’ll find your name on more spam lists than anything else!

Reason 5: You might lose authenticity  

The whole point of blogging is to deliver quality content to an engaged  audience, and to do that you need to stay true to yourself. If you are trying to meet a self-imposed quota for blog posts, you may find yourself compromising the quality of your content in order to get something published.

If that happens, then you’re doing more harm than good by batching your content! 

Blog Batching is a common solution for marketers to save time, but it can also hurt your brand. If you are starting to feel fatigued and your content production is no longer enjoyable, then blog batching may be the problem.

Instead of worrying about meeting quotas and publishing posts on demand without researching them first, focus on quality over quantity by building a strategy around what’s truly important: connecting with your audience.

You’ll find yourself producing more at once than ever before! Not because you are motivated by hitting some quota, but because you will be responding to your users! 

Hire SEO Content Writers! SEO Content Writing Services in Austin, Texas

When you are ready to take your content marketing to the next level, reach out! We love content creators! 


What should we cover next? Instagram batching? Post your answer on Instagram and tag @coachjessicacampos and @marketingforgreatness. We love following our readers!

10 Tips To Increase Conversions From SEO Content Writing

Advice from SEO Content Writers

If you are not generating conversions from your content, read on. We have 10 tips that will increase your conversions through compelling SEO content writing. 

How do you make content that converts?

Many bloggers and marketers are looking to increase their web traffic and generate more revenue, but don’t know where to start. This post will provide you with 10 tips on how to create high-performing SEO content that is both engaging for your target audience as well as Google’s bots.

So, let’s dive in!

1. Write for Your Customers’ User Intent

Search engines use algorithms to process queries and show results based on the user’s query. As it turns out, 99% of all search terms fall under 4 different intent categories: informational, navigational, commercial and transactional.

The first step to writing for the right search term is to identify which intent your user is searching for. To test the current state of your product or marketing copy, ask yourself: “which of these intents are my users trying to accomplish with this search?”

Each intent has its own character and language, but they all have one thing in common: they are all about the user. For example, when someone is searching for a specific solution to their problem, this intent is called “informational” – which matches your customer’s language with words such as:

How do I…? What is…? Why should I use…? Which of these is best for me?

When your future buyers type in those questions, write with solutions and evidence so that you can position yourself as a thought leader. As an example, let’s write a search term for a hypothetical app about content writing. If someone were to type in “How do I write a blog?”, the intent is informational. In this case, we are looking for keywords such as: step by step, wow-to, best tools, templates, benefits, tips.

However, if the same person types in “blog writing services”, they are in a commercial intent. This means that they are “shopping around” for solutions. You certainly want your content marketing to position your solutions in front of those users.

The 4 types of user intent for SEO are:

Informational, navigational, commercial and transactional.

The intent of your user’s search is important in determining what your content needs to be. If you are not seeing conversions from your content writing, review your topics.

2. Write a Strong Headline/Subheadline Combination

Your SEO content headlines and subheads should be used to tease the main points. These are SEO copywriting techniques that will make your headings more dynamite for landing pages, engaging customers, and enticing clicks. Make your SEO headlines so intriguing that the customer will want to read more. SEO copywriting is perfect for this, but keep it short and sweet!

For example:

SEO Copywriting Techniques #1

SEO Copywriting Techniques: #2 

By optimizing your headlines will not only increase the readability of your content but will motivate your readers to read until the end and pursue your call to action.

3. Use Mobile User Intent

SEO content marketing needs to consider the particular needs of those who search from mobile devices. They search from their mobile devices, but they will access your page from their desktop, later on, to make a transaction. 

Do people buy more on mobile or desktop?

Regardless of which device consumers use to access the web, units per order—or the average total item count of an order, a new Episerver report finds that consumers still choose desktop as the dominate device to make ecommerce orders, even though smartphones are the majority of web traffic.

In this report, mobile was found to be the main device from which consumers accessed the web, with 50% of all online sessions coming from a smartphone device, 41% from a desktop and only 9% from tablets. Regardless of which device consumers use to access the web, units per order are 24% higher on a desktop than a smartphone and 14% higher on tablets than smartphones, with 3.6 units being purchased on a desktop and 3.3 units and 2.9 units on a tablet and smartphone, respectively.

Optimizing your website for mobile devices can increase conversions by as much as 300%.

4. Inform Customers in a Trustful, Creative, Accurate Way

SEO content marketing is not only about SEO copywriting; it is also about relaying information to consumers through attractive writing that grabs the attention of search engine users.

Writing for SEO is not the same as writing a blog post, an instruction manual or any other type of document. Rather, it requires a combination of the different writing styles in order to reach your target audience and increase your rankings at the same time.

Incorporate relevant and catchy stories so your readers can feel your presence behind your content.

5. Keep your article concise

Keep your article concise (most SEO specialists say that SEO content should be no more than 500 words). Short SEO articles are easier to read, more beneficial for search engine spiders, naturally SEO optimized and users will not get bored.

6. Write your content scannable

Scannable content is when people can read it and understand it quickly. SEO content should not be a one-time read. SEO content should communicate information that people need to know on their first read and in parts they can recognize on a second or third pass. SEO articles with good SEO copywriting are scannable.

A study titled “The F-Shaped Pattern of Reading Online” found that as a reader scans text, they read the sentence above the paragraph first. The reader then moves back down to the previous paragraph or two. This is an F-shape pattern of reading online. SEO content should be SEO designed to follow an SEO F shape design.

7. Integrate “people also asked” into your SEO writing

You should include in your SEO content a list of questions or an article that covers the topic you are targeting, but they don’t need to be identical. This will increase user satisfaction, as they will have more answers to their “people also asked” questions.

Adding questions will give your readers information they can further share on social media.

An example of using the “people also asked” content writing SEO could be as follows:

Pick your best-performing blogs and add content based on what people have asked, paying attention to the questions that they ask when they are ready to buy. For example, instead of content writing SEO, look up for “hire seo content writing”.  The closer you get to those questions asked by people ready to convert, the higher your opportunities.

8. Use schema markups to increase traffic

There are many SEO tips SEO content writers should know, but by far one of the most powerful SEO strategies SEO copywriters can use is schema markups. SEO schema markups are a way for websites to tell search engines that their site has certain features such as location, price, and tagline.

What are these SEO markups?

The SEO markup fields in HTML are typically created using tags such as <h2>, <h3>, <h4> etc. SEO content writers should create headings for different topics and SEO categories under their article and then apply relevant SEO tags to them.

For example, a writer looking to SEO optimize SEO content SEO on SEO copywriting should SEO title SEO with the SEO topic and SEO keyword “how to write SEO content for SEO”:

<h1>How to SEO Write Good SEO Copy</h1>

<h2>Learn how to SEO write content that will rank in Google’s search results.</h2>

Take advantage of markups, especially those who can position your services.

9. Use H1, H2, H3, and H4 correctly

H1 is the heading for SEO content SEO writing that corresponds with SEO keywords.

H2 provides a detailed focus on the topic of the article.

H3 is used to separate topics in SEO content, and it should be placed under relevant sections in the article.

H4 heads provide users keywords while creating user interested formatting for scannable text. 

If your articles have subjects but they are not set up as headlines, this can be an opportunity to optimize them.

10. Avoid random topics. Be specific and build a campaign for a niche

Instead of building content to hit keywords, develop an entire content marketing campaign hyper focused on a target audience.

In Conclusion: SEO content marketing works great!

In general, writing for SEO should not take away the main focus of why you are writing, which is to communicate with humans! And if you want to see more conversions, you need to start writing for those users who are considering to buy what you have to offer, today! 

Accelerate Your Growth With Our SEO Content Services 

We hope you found some value in these 10 tips. However, if SEO content writing still feels like a lot of work and time to produce, book a call with our experts who can take an objective look at your current marketing strategy and provide expert advice on how we could help you improve it. There’s no better way to grow your business than by getting the right mix of quality content that gets shared online!

How to Know Which Keywords Are the Best for Your Website: Advice That We Think Will Help

How to Know Which Keywords Are the Best for Your Website

When people are thinking about best keywords for their website, they often get confused with all of the conflicting advice out there. There’s a lot more to SEO than just picking the best keywords. In this blog post, we will go over how to find best keywords for your website as well as best practices on how to rank higher in Google search results!

What are keywords and why are they important for SEO?

Keywords are the words that best describe what your website is about. They will be used to help people find your site when they search for a topic related to yours on Google or other search engines (like Bing, Yahoo!, and Ask).

For example, when you are searching for “best social media marketing agency in Austin”, the keyword is only one: “best social media marketing agency in Austin”. If you, on the other hand, search “social media Austin”, that will be the keyword.

Why are keywords important for your website?

Keywords are the best way for people to find your site. They’re important because when they search Google, it will show them the best result that is most relevant to their query.

How to find keywords for SEO? What should you do first?

For best results picking keywords:

– Do some research on what potential customers might be searching for: For example, you might want to take a look at what keywords people are using on Google and other search engines for your business.

– Use Google Search Console to look at your best selling or most popular products to see if there are any keywords that they share. If your website is new and you don’t have enough data on your Google Search Console, you can still pick keywords based on a competitor analysis (no worries, keep reading, we’ll explain what this means!).

– Use Google’s Keyword Tool and other tools like it to find best keywords related to the information on your website. These will be words that best describe what your site is about and most importantly, the questions that your future buyers are asking.

– Look at the keywords that are already ranking highly on Google for content similar to yours: This will give you a good idea of how competitive it is, but also show you which words might be best associated with your website.

What should I do next?  Best practices for optimizing keyword usage.

Once you know about 10-20 fundamental keywords that will take your future buyers to find your site, you’ll use those keywords and variations to create your content.

– Use best keywords in titles, headlines, and content: Titles are the first thing searchers see on Google’s search results page. Putting your best keyword at the beginning of the title will help you rank higher. It also helps to use it in a headline and throughout your long form content as well when relevant!

– Try using your main keywords in your URL:

Example: If you are creating a page for your fitness coaching services, your URL will have www.websitename/fitness-coaching-city.

– Use keywords throughout the content of your website, not just at the beginning or end and make sure they are naturally part of what you’re saying: It’s important to use them where it makes sense to, not just where it’s best for SEO.

– Use keywords in your meta description: This is the short piece of text that pops up when you do a Google search about your topic and it will also show up on other sites like Facebook or Twitter. The best way to optimize them is by picking one or two best keywords from your best content and using them in your meta description.

– Use keywords when posting on social media:

Content you post to Facebook, Twitter, or other sites like these will often show up on Google’s page as well for people searching the same topics that they’re interested in. If possible use best keywords followed by a short sentence about what you’re posting about, for best results.

– Add keywords to your backlinks: One way that people sometimes try to hack the system and rank higher in Google is by getting their link on another site where they show up highly ranked already (like a best website directory). These are called “backlinks”. It’s important not only to add best keywords, but to do so naturally and not make it look like you’re trying too hard.

– Make sure best keywords are in the title tags: If your website uses HTML code that’s visible on a web page then best keyword should be at the beginning of each relevant line, before any other text is displayed. This will help your best keywords show up on the top of your page.

Read next: Local SEO Made Simple: Strategies That Work in 2021

How many keywords do you need for SEO?

The number of keywords will depend on the content that you are trying to ranking for. The more competitive the topic, the more keywords and keyword variations you’ll need.

You can have a high converting page with a handful of keywords. The number of keywords doesn’t matter. What matters is that the website page fulfills the user intent.

For this reason, we recommend taking a page by page approach.

SEO Competitor Analysis

SEO competitor analysis is an important step to SEO. It will help you choose what keywords to focus on and which ones to ignore.

What’s in a competitor analysis?

– The best keyword rankings for your competitors: This will give you a good idea of how competitive the topic is, and which words are best associated with it so far.

– Best pages to compete against using best keywords: Once you know what’s ranking well on Google in terms of content similar to yours, you can decide which best keywords to use and target.

– Best pages that rank well with best keyword variations:  This is really important if you’re targeting a competitive term like “best marketing agency”. The best way to do this would be by using best SEO tools or best social media marketing agencies in Austin as your best keywords.

– Best keyword searches:  If you’re targeting a specific best word it might be helpful to know what people are searching for when they enter the term in Google. This list will show that information as well and help give you an idea of how many keywords or variations there are on your topic.

It’s important to take these SEO recommendations into account on a page-by-page basis.

Take Your Online Presence To The Next Level

If you’re looking to take your site to the next level, it may be time for a full SEO audit. You can definitely do some self-auditing with tools like Google Analytics and SEMrush, but they are far from foolproof. The best way we know of is by tapping into an expert who knows how search engines work. We have been in the online marketing business since 2008 and pride ourselves on being the go-to experts when it comes to website optimization. Schedule a visit today so that one of our team members can review your site during a free consultation session – no strings attached!

How to Create Impactful Brand Authority – Blueprint

I take that you’re either about to take a step into something new, or you just want to elevate your game plan. Either way, you’re up to making an impact with your brand  and this is exactly what this article is about!

I will tell you why you should be happy you’re getting this ultimate marketing strategy, along with practical tips so you can establish brand authority.

You Should Never Rush Into Promoting Your Products Or Services Without A Brand Strategy

In today’s mobile age, reaching potential clients is now easier than ever, but you’re also facing the constant challenge of excess noise with the endless amount of content being served at any given time.

The digital landscape has flipped in ways that marketers could never predict. The pandemic has brought many challenges, especially for micro-brands who mostly rely on word of mouth to generate sales.

So, how will you stand out from the crowd and do it better these days? This takes us to your original topic: authority building.

How To Establish Brand Authority

Well, just in case… let’s cover what is brand authority first.

Brand authority refers to the trust a brand has earned among customers, and the degree to which they see your brand as a subject-matter expert. A variety of factors can influence authority, including robust and compelling content, an active online presence, and engagement over social media.

If this definition makes you even more confused, you’re not alone. As a marketing mentor and brand manager, I hear this ALL THE TIME from my clients and students!

In practical terms, you will build brand authority by doing 2 things:

  1. Stop adding noise.
  2. Turn yourself into an industry leader and market like one.

My New Brand Strategy PDF Is Here

I spent a week crafting this Blueprint, after one of my Inner Circle members asked if I could explain how I was able to work with enterprise clients like Vcita and write for Social Media Examiner.

So … I reversed the process for them, explained the mistakes I made, and wrote the steps I would follow and the shortcuts I would use, if I had the chance to do it all over again.

I realized that many online marketing coaches layout tips and how to’s, but there’s never a precise and clear process, from start to end. You can search “how to build brand authority” and find exactly 8,360 articles with a “plan”.

But that can take hours of research.


Save hours of your time.

Brand Strategy From The Stars

Success Tips To Building Your Brand Authority

  1. Focus on one social media platform at a time.
  2. Use events to spread awareness and build connections.
  3. Do some research to find industry gaps. Your role is to fill those gaps adding high-value content.
  4. Create a content marketing strategy followed by a content marketing plan.
  5. A strong brand needs a strong brand development team so your marketing efforts can create the ripple effects that you’ve seen from brands you admire.

My Brand Authority Blueprint covers these success tips, and powerful brand marketing strategies with checklists that will ease your implementation.

  1. The 5 steps to elevating your brand authority.
  2. 20 digital must-have digital assets.
  3. Your 90-day launch plan.
  4. How to land speaking engagements, and more…

And there’s a BONUS!

A printable poster for your wall so you can track your 90-day plan!


The Formula To A Profitable Social Media Strategy

Wouldn’t it be great if there was a way to use social media, knowing that it could get you leads and unique sales opportunities? If you answered yes, then keep reading.

Because social media is being used by more than 3 billion users worldwide, entrepreneurs definitely cannot ignore social media as one of the top marketing channels.

With this comes a huge challenge in designing the right social media strategy, and if not done correctly, can limit the profitable opportunities that exist within social media platforms.

The formula to generate leads from social media:

Quality Profile + Quality Content + Relevancy = Organic Reach

Organic Reach * Conversion Rate % = Leads

Let’s discuss each ingredient of the formula.

Building A Successful Social Media Profile

Whether you are just trying to get more exposure online, to connect with your fans or customers, or  to improve your online reputation, social networking profiles are the way to go in order to reach your business goals.

Unless you have a major site associated with your name, and plenty of people specifically typing your name or your brand on search engines, your social media profile is usually the first result Google shows when someone searches for you.

Start thinking of each social media profile you create as a landing page for your personal brand. 

Your landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to make the visitor interested to know more about you. 

Be strategic. When someone is interacting with your social channels, make sure they will be able to see a profile that makes them like you, trust in you, and believe in you. 

Some tips to build a successful social media profile:

  • Use a profile picture that makes you look approachable
  • Customize your cover image and add an attractive description
  • Add a BIO
  • Balance your personal and business content
  • Adjust your privacy settings to make sure people can find you and never turn on automatic tagging 

This might sound logical, but let me clarify the importance of having a strong profile.  It makes no sense to spend resources for marketing purposes in order to get people to know about a brand if there is a poor online presence. 

Producing Quality Content 

One of the biggest challenges that entrepreneurs have when it comes to social media marketing is content. Coming up with fresh, relevant, interesting, and effective content ideas to share with their audience isn’t something that comes easily. A great way to solve this challenge is to incorporate psychology to the process of content creation.

Using the psychology of personalities, you are able to anticipate the emotions you want to trigger from your readers and thus creating a marketing strategy around it. 

The language people use to express themselves can provide clues about the kind of people they are, online and off. Current efforts to understand personality from writing samples rely on theories and survey data from the 1980s. 

New research uses social media data to successfully identify differences and similarities between users without prior assumptions. The way people refer to themselves and others has previously been correlated with personality. The new analysis also associates these personality markers with topics of conversation.

If topics of conversation are correlated with personalities, this means that marketers can trigger those conversations, provided that they have a strategy in place! 

The Gemstones Personality Test

The 4 Personality Gems come from the motivational speaker Dani Johnson.  Johnson says, “You have all four Gem characteristics in you. Some people have a lot of two Gems and very little of the others. Others have quite a bit of each one in them, but they lead and communicate in one primary Gem most of the time.” 

I’ve used this strategy to craft my social media content for a long time now and it’s fascinating!  

Are The Personality Gems Effective? Yes. But how does it work?

First of all, you will want to identify your 2 strongest gems and see if your social media currently reflects them.  You will be surprised by how accurate this is! 


Emeralds love the numbers. They are very analytical. They love planners and everything needs to be scheduled.  

If you’re an emerald, most likely, you don’t share just anything on social media. You’re very meticulous about your privacy. When you share content, it’s because you know it’s going to be according to your standards.

Since you’re into numbers, you don’t really see the point of leaving comments on people’s pictures. You read them, you acknowledge them, but you are not up to leaving hearts, GIFs, or videos.

Did I describe you well? If you’re an emerald and want to trigger more engagement from different users, make sure you don’t post like emeralds all the time. Add some variation! 


Pearls love people. They are very emotional. They love supporting causes. When they see a story that moves their heart, they share.   

If you’re a pearl, most likely, you share content from other sources, especially inspirational content. You also participate in causes and truly enjoy helping others. Like emeralds, you’re very meticulous about your privacy. 

You might consider yourself an introvert, but social media is something you enjoy, because it allows you to connect with people and help them, from the convenience of your home. 

Did I describe you well? If you’re a pearl and want to trigger more engagement from different users, make sure you don’t post like pearls all the time. Be sure your content brings facts, adds variation, and inspire people to take action, besides helping others.


You’re here to win. You love the challenges. You’re not shy. Your social media displays your accolades and you have no shame. You see yourself as an influencer.

You might consider yourself an extrovert and social media is a great place for you to connect with more people.  You’re certainly not shy on camera.  

Did I describe you well? Watch out for not being unapproachable. You can be an influencer without pushing people away. Feature different people on your social media. Add content that’s not just about you or your interests. This will allow you to ignite different conversations with different people.


Sapphires are natural social media users. They share updates constantly and are not camera shy. You see them in lots of places, activities, with lots of people. Sapphires are promoters and this makes them a great addition to your brand.

If you’re a Sapphire and want to attract different people to your social media, add authority content, facts, and share your work more. Your audience will celebrate your accomplishments. Don’t be shy to share your great work! 

Social Relevancy 

Social media algorithms are made up of affinity, which refers to the relationship of one topic to another. The goal of Facebook’s algorithm is to “show stories that matter to users,” according to Adam Mosseri, VP of Facebook’s News Feed Management. 

What this really means is that social media is optimized for shares above all else. For this reason, part of the winning formula to create a profitable content marketing strategy is to create content that will encourage your users to share. How can we do that? 

We just discussed how Personality Gems can help you trigger responses from specific personality types. That takes care of the WHO. To trigger engagement, we also need to consider the WHAT and the WHEN.

Think about the last time you shared a post from someone. Why did you share it? Chances are, you had in mind a specific topic and you found a post that fit perfectly with what you had in mind, and you decided it was appropriate for you to share. 

Tips to get more engagement in social media:

  • Generate original content so that users find something new to share 
  • Stay up to date with  Social National Days; people love these! 
  • Be creative (in other words, don’t be boring).
  • Surprise your users with something that is totally different from what they are used to seeing.
  • Be active. The more comments and shares you give, the more you receive.

When your content is relevant and generates engagement, it triggers the algorithm, pretty much in all of the main social media platforms. 

If you want to generate leads, you want your content to signal meaning that is meaningful and relevant to your target audience. The caveat here is that you won’t have access to the targeting features unless you pay for ads. If you want to grow your business without paying for ads, then you need to implement direct marketing strategies to generate conversions from your organic audience.

How To Generate Conversions From Your Social Media Content (Organic)

An effective social media marketing strategy should attract the right leads without using traditional e-commerce practices. Social media is about being social. 

Unlike many entrepreneurs believe, you can generate leads and clients from social media without paying for ads. Of course, it will be slower than if you pay for ads, but it’s possible.

If you’re not having conversions from social media, the first thing to watch is the amount of exposure (reach) you’re having, which is a reflection of the number of interactions, such as:

  • Comments
  • Replies
  • Likes
  • Shares

The more comments, replies, likes, and shares you have, the more accounts you reach.

Turning your reach into leads will be a matter of having the ability to generate meaningful conversations with your audience, via chat (messenger). Just remember not to spam your audience. 

Another great way to generate leads is to combine blog posts with social media. For example, by sharing educational blog posts on your Facebook page, users will be able to begin to perceive value from you. The more they trust you, the better reputation you will have.

In general, the more value you add and the more trust you build with your users, the more likely you are to gain permission to pitch to them. Just one thing,  your pitch, via social media channels, isn’t about a coupon or a sale; it is a “call to action” (CTA).

You don’t need just any CTA, you want a strong one that convinces people to act.

There are two main purposes of a call to action; to tell someone what they should do, and to give them the motivation to do so. 

It’s a hard balance to strike.  You have to give potential customers enough information to get them to click without overwhelming them . When in doubt, ask a copywriter or marketer for a second opinion!

To Recap

We have discussed the formula to generate leads from social media:

Quality Profile + Quality Content + Relevancy = Organic Reach

Organic Reach * Conversion Rate % = Leads

A quality profile, followed by quality content and relevancy will ignite your process of increasing your organic reach. Simultaneously, your strategies to ignite conversions will increase your conversion rate, resulting in higher qualified leads.

Pay attention to the Personality Gems. This is a great guideline to use for creating content; especially if you’re launching something new this year.

Vulnerability In Social Media. What You Need To Know To Do It Right.

When my husband asked me for a picture of us in 2009, I immediately knew the #10yearchallenge went viral. He is never up to social media trends! So, of course, I wanted to jump into the challenge… until I checked out the stories that people were sharing.

What’s wrong with the #10yearchallenge? 

There is nothing wrong. In a simple answer, you’re just supposed to share a picture side by side comparing your life in 2009 vs your life in 2019. The problem is that the trend went way too far in how people curated their lives.

In case you haven’t checked, go ahead and search on Instagram for the #10yearchallenge. You will the search results and will find Instagram influencers with unbelievable stories!  Based on those search results, you will think that the world turned into a better place within the last 10 years.

This made me wonder… why do most people feel the urge to curate their lives on social media? Don’t we connect better when we are vulnerable and real? Then, why don’t people just show more vulnerability?

If you’re wondering where the line is between sharing your life- raw and vulnerable and attracting people to you- the real you, then keep reading! 

The Mandatory Question: What The Heck Is Vulnerability?

One of the most quoted definitions of vulnerability is from Brené Brown “Vulnerability is about showing up and being seen. It’s tough to do that when we’re terrified about what people might see or think.”

As small children, we are open and free, sharing all of ourselves with others. Until something very painful happens: your best friend reveals your secret to someone and that someone decides to share with everyone. And now you’re exposed. This can be one of the most traumatic experiences for a child. Did you ever experience how is like being exposed and ashamed as a kid? I did… plenty of times.

As we grow and mature, we soon learn that the world can be a very painful place. We learn that not everyone is on our side, and not all situations are going to go our way. We get disappointed and go through growing pains, and that’s how the fear of vulnerability is formed.

Think about your first love. You believed in eternity. You thought this was the only person you could ever loved. And then… You got hurt. 

The fear of vulnerability is ultimately a fear of rejection or abandonment. You have been hurt before, so you seek to minimize the risk of being hurt again.

Why Is Vulnerability A Good Thing, Especially For Your Marketing?

Vulnerability is scary. However, if you are business owners, c-suite executives, leaders, or trying to build a name and a personal brand, vulnerability is needed.

Here’s why:

The well-known neuroscientist, Antonio Damasio stated, “We are not thinking machines that feel rather, we are feeling machines that think.”

Damasio made this discovery: every human decision depends on emotion — every single one. 

We make each choice somatically. In other words, we feel each decision out.

In sum, it’s about EMOTIONS. 

Your personal-vulnerable stories will get you closer to your audience. Even more than your superhero stories. In general, people relate more with struggles than with wins.

Vulnerable Leaders Are Confident 

People who do have a lot of self-confidence, are actually willing to show more of themselves. They’re willing to be vulnerable because they’re not afraid that someone might come in and take advantage of that. A recent set of studies calls this phenomenon “the beautiful mess effect.” It suggests that everyone should be less afraid of opening up—at least in certain cases.

The best example: video marketing! 

Have you ever used video to increase your business? Have you thought about it but decided it wasn’t for you? Did you try it and feel embarrassed and not want to do it again? Even if you are a pro in video marketing, you know that the struggle is real, especially for women!  We need to have the perfect background, the perfect hair and makeup, perfect nails, and of course, the idea of what we are saying. It’s exhausting. 

With video, the more you do it, the more confident you get on camera, and then you learn that it’s ok if you mess up. You laugh and move on.  By the way, I want to add a side note here and feature Barnes Team Media from Austin, Texas. They are educators on how to perform better on camera. You should check them out! Mike & Kim Barnes!

The next time you’re hesitating about sharing a great message on video, just think about the beautiful mess effect.  People love messy! People love reality shows!

But what about your content marketing, in particular, social media marketing, how vulnerable do you really need to be? Where is the line between vulnerability and privacy?

The Golden Rule of Social Media: Be Personal, Not Private 

In my book, The 6 Golden Rules of Social Media, rule #3 is Be Personal, But Not Private. 

We all have that one friend on social media who tells us what she had for breakfast, what she wore to work today, the fight she just had with her mother, the supervisor at her job that constantly calls her out and, you know, I could go on and on about her life, or, just go check her social media pages to tell you exactly what is going on with her. 

This is exactly WHAT NOT TO DO on social media. It is a desperate cry for attention and while you need the attention and you want new visitors to your social media profiles and pages, this is not the way to get it. In fact, this type of behavior attracts the attention you really don’t need.

You need to be more intentional with what you share on social media, especially if you want to attract a high-level profile. 

While you’re here, download a PDF of my book, The 6 Golden Rules of Social Media

Give Your Audience What They Want (It’s 4 Things)

Think about what your friends want to see from you. 

Normally, people are open to know about things that benefit them, such as: 

  1. How to save money
  2. How to make more money
  3. How to save time, or 
  4. How to save efforts. 

Those are the top motivators. You see, it’s not about you! It’s about them.

People don’t want to remember how dramatic your life is or how tough it is to be a parent. We all go through highs and lows. People don’t want constant reminders of your lows; especially when you have poor judgment on your images.

Your friends don’t need to see your c-section scar, bleeding, to know that you have a baby and it was a c-section. 

You are entitled to a private life that you share with your family and close friends, away from your business. Do not cross the line of displaying your private life on social media.

Marketing is all about igniting human connections. You want to activate the power of emotions by being a human, to ignite those connections and then, give your audience what they want. 

Is that simple! If you’re a content creator, having a clear understanding of how to humanize a brand without crossing the line is very important.

My Vulnerable #10yearchallenge

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My #10yearchallenge ⁣ ⁣ Disclaimer: Do not believe everything you read. People are sharing on this 10 year challenge what’s convenient. They want you to believe that life is like going on an elevator and you get older and everything gets fixed. ⁣ ⁣ That’s not true. ⁣ ⁣ 2009 – 2019 Was a very hard period. I was either pregnant, or coming out of a pregnancy. ⁣ Trying to figure things out.⁣ ⁣ ——⁣ Career wise, a roller coaster. Won a lot and lost a lot. ⁣ ⁣ —-⁣ ⁣ I’m grateful for the blessings but I’m more grateful for the adversity I’ve lived over the last 10 years. It has sharpened me to be who I am today. ⁣ ⁣ —-⁣ ⁣ So… the picture! 2009 we came to Austin to visit some family. They took us to Mount Bonell. We were living in Connecticut and honestly this trip planted the seed of us moving to Austin. ⁣ ⁣ We moved in 2013 when I was pregnant of Priscilla. ⁣ ⁣ We were a family of 4 and now a family of 6 and 2 dogs. And yes, we ended the rat race which is a big win! ⁣ ⁣ But again, there were plenty of challenges too. ⁣ ⁣ I hope to read your 10 yr story! Tag me! #10yearchallenge #adecade #growing #growthmindset #mondaymotivation #instagood #inspiredaily

A post shared by Jessica Campos, JD, BBA (@coachjessicacampos) on

I wish I could tell you that in 10 years, I moved a magic wand and my life changed mysteriously.  Well, that’s not true.

I wish I could tell you that in 10 years, I went from my 30’s to my 40’s and I retired with millions of dollars in the bank. This isn’t the case. I had multiple wins between 2010-2013 and several losses in 2014. Those generated plenty of changes for all of us. Changes that were scary, but we are now grateful for all.

I wish that in 10 years I didn’t find myself 50 pounds heavier, and still struggling with my diet. But that’s not the case.

In reality, I can claim some wins. More wins than losses. But I would be a fraud if I tell you everything has been incredibly great. Our family of 6 has seen adversity.  It’s extremely difficult pursuing your personal goals, business goals while raising a family with intentionality.  I wish more people were real when sharing their #10yearchallenge.

My goal for the next ten years is to be present. To be real. To be vulnerable.  This might explain why my personal Facebook is off. I want to figure some things out before I go ahead and create content: for whom?

The last decade was all about growing a massive audience. For some reason, it doesn’t serve me well. I’m all about quality, not quantity.

I have realized how much I love being a small business owner, in particular, a solopreneur and how much I love helping others succeed; especially those who need me the most.

This is me- the real me. With grammatical errors and a crazy accent.

Being vulnerable has opened plenty of doors for me. I wish I had known this 9 years ago, when I was hiding my mistakes, my accent, and tried to be someone else.

If you’re in the process of building a personal brand, take vulnerability seriously and build an audience that you can connect with. Find that line that allows you to connect with your tribe, for real. And just focus on being you, just a little bit better each day.

Don’t Forget This Marketing Secret

The most important element of your content marketing strategy or social media marketing strategy is your reputation. Without great customer service and a great reputation, every marketing effort will be worthless.

Explore my new Business Accelerator Program! Click here or the image below!

What Marketers Need To Know About The Forensics of Content Marketing

Be honest! You can be writing all day, but you hate numbers! You see your Google Analytics, CTR %’s, Google Search Console reports and … now what? 😩

Data can come from anywhere. Insights come from intelligence.

What is the first thing that comes to your mind when the word “forensic” is mentioned? Well, most of Gen X and millennials associate it with crime investigation. Watch one episode of a crime television show, and you will hear the word forensics mentioned after every minute. However, the word has a broader use than you might have imagined. 

This is particularly true when it comes to the marketing field. Marketing these days has become a never-ending game of one-upping the competition. Whether it’s inbound marketing or outbound marketing, or email marketing, you never know who is going to best you in the days to come.

Because of this uncertainty, people often contemplate giving up. In several cases, people are unable to determine a scalable, steady, predictable, and logical path. Lack of clarity drives them insane, which leads them to make wild and risky decisions. Luckily, forensic marketing is there to save the day. In simple words, forensic marketing provides you the cold hard evidence that pinpoints which of your marketing efforts is not working.

However, forensics is not just restricted to marketing or criminology. It is also present in various other fields’ kike law, medicine, and accounting. 

Marketing Needs Forensics

Let us briefly discuss the role of forensics in these fields:

Forensic Accounting: This form of forensics helps to find out accounting anomalies in standard practices and records

Forensic Medicine: helps to point out inconsistencies in medicines and treatments that patients go through. The discrepancies are gauged through patient response.

Forensic Attorneys: The job of a forensic attorney is supporting and concluding court cases by closing the gap between law and science. Attorneys thoroughly go through crime scene evidence that might help them to conclude the situation.

So, have you noticed what forensics in any field have in common? Well, they all help to point out irregularities and inconsistencies. Imagine incorporating forensics for your company’s marketing efforts. If done right, the only thing stopping you from achieving your goal would be an act of God.

Is Forensic Marketing A Real Thing?

Forensic marketing is as real as it gets. Think of it as data mining. Tons of companies use data mining to extract useful information out of raw data. They use software that helps them see specific patterns, which offer them a lot of helpful information about customers. It allows businesses to come up with efficient marketing strategies, which decreases their costs and increases their sales. In short, the process of forensic marketing consists of several steps.

Finding the right balance for your marketing strategy is the ultimate goal of forensic marketing. Utilizing forensic marketing will provide you with scalability and predictability that will lead to the massive growth of revenue.

Another aspect of forensic marketing is being aware of the next step that you will take after identifying issues, weaknesses, and challenges. If you are unable to rectify a situation, chances are that future outcomes will become even worse. It does not matter whether you are a VP of marketing or Chief executive officer; your ultimate goal should be to identify and fix weaknesses and optimize your client’s marketing efforts. 

Reviewing your current marketing activities and sales process helps you to make the necessary amendments to achieve your targets.

The World through a Forensic Microscope

As I have already discussed earlier, most professional services have a forensic component these days. Be it tax specialists, lawyers, or accountants; you will find some level of forensics in their specialties. Uncovering what has unraveled is the primary purpose of using a forensic approach in marketing. Much like crime scene investigations, the forensic marketing microscope helps to find the culprit behind your company’s revenue and leads or lack thereof. 

Assessing current marketing through forensics is quite simple. Here is what happens:

Your business (or your client’s business) provides a solution for a group of people. That is your target audience. You want to get visible in front of that group so they know about your solution. But you also want to influence them so they become your client. This is where forensics comes handy. It’s all about turning insights into actionable steps so the business can achieve its goals.

Marketers Have a Hard Time Proving the ROI from Their Digital Marketing Efforts

Most marketers have quite a difficult time when it comes to proving the returns from their digital marketing efforts, be it from content marketing or social media marketing. Being a marketer, I have noticed that we often juggle heaps of projects. So much so, that many marketers, later on, find themselves in a turbulent whirlwind that never lets them do their jobs properly. The result is the inability to report on ROI of all of the marketing responsibilities they take on. Finding accurate data and presenting it becomes increasingly hard.

According to a reputable survey, marketers from various countries were asked what their biggest challenge is when they try to attempt their marketing’s ROI. The vast majority of these marketers reported that attributing to their digital marketing ROI was most problematic for them. A significant reason why proving ROI for digital marketing, especially when it comes to content production, is quite tough is because most analytics platforms base their reports by, on page SEO, local SEO, paid searches, email, social media insights, ad performance, and other channels. Surprisingly, even sophisticated attribution models do not tell whether the money you spend on your marketing efforts was worth it or not.

Despite that, there are a few things you can do to improve your efforts. First of all, use a top website analytics platform like Google Analytics for reporting your campaigns with accuracy. In addition, use tracking codes for all marketing activities that make use of your content. UTM codes are a good example of that. Furthermore, report your content by using a custom dashboard.

By having these, you will find It easier to report the impact of each of your marketing efforts. It will also help you combine your financial and campaign reports. It is not as these challenges cannot be conquered. However, you have to step back from the production lime, find suitable key performance indicators for the business, and use tools that match your needs. Sure, you might find it painstaking in the beginning; however, with time, you will see a significant improvement in proving ROI on your digital activities.

Organizations Want to See Conversion Rates and Real Sales, Not Just Clicks

Conversion rates are, without a doubt, the most crucial digital media and digital marketing metric. All of your online marketing efforts, especially content marketing, aim at a single purpose, and that is to convert your website visitors into loyal customers. 

Conversion rates include more than just sales. Free quote requests by visitors, calls, and filling contract forms also are considered as conversions. Any action that increases the chances of your business making a sale can be referred to as a conversion. 

I have seen quite a lot of people become overwhelmed by metrics in their early digital marketing days. You should always watch click-through rates and CPC while keeping return on investment in mind. Do not make the mistake of diverting all of your attention to clicks. It is a recipe for disaster. Organizations care more about real sales and conversion rates. 

If you haven’t done it yet, before moving forward with your content marketing plan, tracking your entire sales process is a must. Facebook provides a great feature to track clicks and actions with Pixel Event Setup Tool. You can use it to track your blog and call to actions, for example. This will be the only way for you to show that your content marketing is turning into real users.

Importance of Measuring Conversions From Your Content Marketing

If it is not abundantly clear by now, improving conversion rates is the cheapest possible way to improve profits from your content marketing efforts. 

If this was not enough, here are some more reasons that solidify the importance of conversion rates:

Conversion Rates Indicate Failure and Success

As a content marketer, you typically pay attention to keywords, keyword density, and other SEO tools that help you craft the best content marketing strategy. But your work doesn’t end there.

Besides your SEO metrics, a content marketer needs to track their conversion rates from their content marketing efforts. This is the only way you can tell if your content marketing is working.  

You Save Money with Better Conversion Rates

Higher conversion rates allow you to cover a lot of ground without having a big ad budget. You can even reduce the current ad budget and use cash leftover to test new marketing tactics. Your banking account will appreciate it.

Conversion Rates Tell You About Your Readability

Readability is a major factor in online content and can greatly increase your site’s search engine optimization (SEO) levels. Readability is the practice of making your writing understandable and easy to digest for your target audience. Marketing to your audience is critically important. 

If your conversions are healthy, chances are your readability is healthy as well. On the other hand, if conversion rates are not optimal, exploring readability scores is a must. 

A common mistake I see is that marketers only track conversions from their sales page. However, they seem to miss other elements that are important to drive conversions for a website, such as brand authority and brand trust. How do we measure those? 

Conversion Rates Are Impulsed By Trust

If your audience can relate to the content that you have created, then they are more likely to trust your brand. But that’s not enough for them to purchase from you.

“Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. The survey conducted by his company found that brand trust affects the bottom line in a variety of ways.

As a forensic marketer, sometimes I need to step back from the quantitative metrics and explore deeper the qualitative ones, such as trust, empathy, relatability, approachability, charismatic. Maybe your conversions are not happening simply because the brand doesn’t inspire trust to the audience. Or it’s not delivering the information that users expect, in comparison to similar products or services. 

Tips to Improve Conversion Rates

Since we have discussed why conversions are so important, let us talk about some helpful tips that could potentially boost conversion rates from your content marketing efforts.

·   Be impeccable with your online presence. Users will search you! Grow your company’s social media, add a business listing, add it on google maps, provide the necessary email addresses etc. Do everything possible to attract people to Twitter, Facebook, and other accounts. Display social proof on your pages if you happen to have a decent following. Also, remember to use title tags and meta tags to improve its online presence. 

·   Have a clear definition of what is a conversion. Your initial goal from your content marketing is to build awareness. You need to measure your performance based on the number of users your content marketing is attracting. Optimize for traffic, engagement, and email subscribers, until you reach at least 5,000 visitors per month. Then you can optimize for sales.

·   Niche! Although aiming for a wide audience is a great idea, you should also focus on the particular demographic that appreciates your product the most. 

This can be confusing but trust me, it takes me seconds seeing your blind spots. That’s why you want a forensic strategist in your team! 

Real Case

There was a local Tech Company that saw a noticeable decline in its sales and leads all of a sudden. This happened in late June 2019. The company got in touch with its marketing agency and asked what the problem was. The agency did not find any issues and claimed that everything was all right. They said “all you need is to increase your PPC budget”. 

Tech Company agrees to boost their PPC budget to $20,000 a month. Guess what happened next? Do you think sales went up? 

If your answer was no, you were right! 

Things did not improve, however. In fact, they got even worse. The sales saw a massive 40 percent drop despite adding a lot of extra budget for enhancing the marketing efforts. 

This is when they called me on-site to perform a Forensic Analysis for their marketing to figure out the missing pieces. They did know that something was wrong but could not figure out what it was. All their marketing agency provided was invoices and click rates, which are not enough.

Their marketing agency could not provide an explanation of why sales were not happening, simply because they were just doing 1 tactic: PPC. The center of their tactic was the money factor, instead of the user. But the client isn’t a marketer, so they don’t know what they don’t know. 

From my analysis, I found critical conversion metrics that were missing- all related to their top funnel marketing. They had no content marketing strategy in place, except for the product description and call to action. I showed them their top competitors and their content marketing. We drafted a top-funnel content marketing plan that will drive them up to 40,000 new visitors – all organic. By adding organic traffic, their marketing budget went from $25,000 a month to $7,500 but now it includes content marketing, social media marketing, and PPC. We are now monitoring sales patterns so we can craft advertising campaigns, based on what their users want!

Our 6 Steps of Forensic Marketing Consulting

We are highly proficient when it comes to forensic marketing, whether its for a local business or for a wider one. Our efforts have provided first-rate marketing solutions for various renowned clients. Here are our 6 steps of forensic marketing consultancy.

Before Taking a Case – Assessment

The first thing that we offer is a marketing health check. It is completely complimentary. I was very adamant of making it part of our assessment because it was a system I had since my law firm days. I do not take cases that are hopeless and unwinnable. It saves time and money for both parties. I have turned down cases numerous times, as I know how much clients appreciate honest pros.

Our forensic consultancy will help you with coming up with a brand development strategy. We use web analytics tools, determine local search ranking, along with other ranking factors to see how fat we can take your brand. It will also help you to find opportunities to take your optimization to the next level. Our thousand-dollar worth assessment is free and takes you 45 seconds to complete the form. Then from our end, about 3 hours. This phase is complimentary.

Structure Our Case: Low Hanging Fruits First

After completing our assessment, we come up with a plan of action, along with projected results and budget. The most common deliverables are optimized landing pages, web pages, and competitor keyword analysis. With these, clients see results within a few weeks. 

Once the client officially hires us, we then perform deep-dive research to find the areas of opportunities where our clients can see results in the shortest amount of time. This takes around 5 days. And when the client is a marketing agency the process is even faster.

Forensic Audit

It would be fair to say that forensic auditing is probably the most essential part of our job. Our clients provide us analytics, and leave the rest to us. As we always say, data can come from anywhere, insights come from intelligence.

UX Research

We perform a thorough UX research to see whether the online experience you are providing your customers is worthwhile or not. We also conduct UX mapping to improve your digital marketing efforts.

Marketing Strategy

Once we have enough data to establish patterns (30-60 days) we make a holistic strategy for optimal marketing. We then create a marketing calendar with realistic goals in mind. We also make sure that our implementation is bulletproof and free from cracks.

Support (911 Style)

We set up our projects with regular alerts to notify us if there are any errors. We get to work as soon as there is a notification. You can contact us or message us at any time you want, as maintaining transparency is of utmost importance to us. It helps to establish trust with customers and improves communication.

Book Your Forensic Assessment Call Today (Free)