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Life Coaching Marketing: Tips for Attracting Clients and Building an Audience Online and Offline

The Greatness Blog

Life Coaching Marketing: Tips for Attracting Clients and Building an Audience Online and Offline

If you’re a coach, this article is for you! Let’s take your coaching business to the next level with a client attraction system

As a coach or consultant, you know that the success of your business depends on your ability to attract new clients. However, without a system in place, it can be challenging to consistently bring in new business. 

In this article, we’ll outline the steps to building a life coaching marketing system for attracting clients that will help you to grow your business and achieve your goals.

Let’s roll 😊


Client Attraction Tip For Coaches #1: Define Your Ideal Client

 

The first step in building a life coaching marketing plan template for attracting clients is to define your ideal client. This means understanding who your target audience is, what their needs and pain points are, and how your services can help them. Take the time to conduct market research and create buyer personas that represent your ideal clients. This will help you to create targeted messaging and content that resonates with your audience.

Let’s say you’re a life coach who specializes in helping women in their 30s and 40s who are struggling with work-life balance. To define your ideal client, you would start by conducting market research to understand the needs and pain points of this target audience. You might find that many women in this demographic are feeling overwhelmed by the demands of their career and family life, and are looking for strategies to achieve greater balance and fulfillment.

Next, you would create buyer personas that represent your ideal clients. These personas might include details such as age, occupation, income level, and family status, as well as specific challenges and goals. For example, you might create a persona named “Stressed-out Sarah,” who is a 35-year-old marketing manager with two young children and a demanding job. Sarah is struggling to juggle her work and family responsibilities and is looking for ways to achieve greater balance and reduce her stress levels.

By creating buyer personas like Sarah, you can create targeted messaging and content that resonates with your target audience. 


Create Buyer Personas Using AI

 

Not sure where to start? Use AI Marketing for life coaches! For example, you can ask Chat GPT (we’re using GPT 4) to give you buyer personas. In this case, I asked for buyer persons for a life coach that wants to help working moms. Here are the 3 buyer personas that it gave me:

  1. Busy Beth – Beth is a 38-year-old working mom of two young children who works as a project manager at a tech company. She is struggling to balance the demands of her job with the needs of her family, and often feels overwhelmed and stressed. Beth is looking for a life coach who can help her to develop strategies for achieving greater work-life balance and reducing her stress levels.
  2. Stressed-out Sarah – Sarah is a 35-year-old working mom of a toddler and a newborn who works as a nurse at a local hospital. She often feels exhausted and burned out, and struggles to find time for self-care and relaxation. Sarah is looking for a life coach who can help her to prioritize her own needs and develop a self-care routine that fits into her busy schedule.
  3. Overwhelmed Olivia – Olivia is a 42-year-old working mom of three school-age children who works as a marketing manager at a large corporation. She is juggling multiple responsibilities, including her job, her children’s extracurricular activities, and her aging parents’ needs. Olivia often feels like she is running on fumes and is looking for a life coach who can help her to manage her time more effectively and find ways to simplify her life.

Knowing the buyer personas can help you tailor your voice. In this case, knowing that you’re talking to moms in healthcare, tech, or management is key to create content that resonates with them.


Client attraction tip for coaches #2: Develop a Content Strategy

 

Developing a content strategy is an important part of attracting new clients as a coach or consultant. Here’s a list of content types and what they’re good for:

  1. Blog Posts – Blogging is a great way to showcase your expertise and provide valuable information to your target audience. Blog posts can be used to educate your audience, share your personal experiences, and offer tips and advice. They can also help to drive traffic to your website and improve your search engine rankings. Ideally, when you’re starting, you want to be uploading at least 2x per week.
  2. Videos – Videos are an engaging and effective way to communicate your message to your audience. They can be used to share your story, provide tutorials or how-to guides, and showcase your personality and brand. Videos can be shared on social media, embedded in blog posts, or hosted on video platforms like YouTube. And if you’re blogging, you can turn your blogs into videos! Lumen 5 is a great tool for this!
  3. Social Media Posts – Social media is a powerful tool for building your brand and engaging with your audience. Social media posts can be used to share your blog posts, videos, and podcasts, as well as to provide updates about your business and share behind-the-scenes glimpses of your life. They can also be used to run social media ads and promote your services to a wider audience.
  4. E-Books – E-Books are a valuable tool for providing in-depth information and insights to your audience. They can be used to offer a more comprehensive guide or resource than a blog post or video, and can be offered as a lead magnet to attract new subscribers to your email list. E-Books can also be sold as a product to generate additional revenue for your business.
  5. Webinars – Webinars are a great way to engage with your audience in real-time and provide valuable information and insights. They can be used to showcase your expertise, offer a training or workshop, or provide a behind-the-scenes look at your business. Webinars can also help to generate leads and attract new clients to your coaching or consulting services.

By creating a variety of content types, you can reach a wider audience, engage with your target market, and establish yourself as an expert in your field.

Pro tip: Be sure you create a synergy between your content and what you sell. For example: if you sell a system to help moms in burnout, write a series of content discussing the possible ways to avoid burnout.


Client attraction tip for coaches #3: Develop a Signature Talk

 

A signature talk is a presentation or speech that showcases your expertise and unique perspective on a topic. Developing a signature talk is an important part of attracting new clients because it allows you to demonstrate your value, establish your credibility, and connect with your audience on a deeper level. Here’s why:

  1. Demonstrates Your Value – When you develop a signature talk, you’re offering your audience something of value. You’re sharing your expertise, insights, and experiences, and providing them with actionable advice and strategies. By offering something of value, you’re demonstrating to your audience that you’re a credible and trustworthy source of information and advice.
  2. Establishes Your Credibility – Developing a signature talk can help to establish your credibility and position you as an authority in your field. When you deliver a polished, professional presentation, you’re showing your audience that you’re serious about your work and committed to helping others. This can help to build trust and establish your reputation as an expert in your field.
  3. Connects with Your Audience – When you develop a signature talk, you have the opportunity to connect with your audience on a deeper level. By sharing personal stories and experiences, you can create a sense of empathy and understanding that helps to build rapport with your audience. When your audience feels that you understand their needs and challenges, they’re more likely to trust you and seek out your services.

Developing a signature talk takes time and effort, but the benefits are well worth it. A signature talk can help you to attract new clients, establish your credibility, and connect with your audience on a deeper level.

Pro tip: Your signature talk can be as tiny as your elevator pitch and as big as your 3-day conference! You should be able to communicate your talk in a short sentence. For example: I help working moms in the healthcare industry who are suffering from mom guilt.


Client attraction tip for coaches #4: Build an Audience Offline

 

While online marketing is a powerful way to build an audience, offline marketing can also be an effective strategy for attracting new clients to your coaching or consulting business. Here are some tips for building an audience through offline marketing:

  1. Attend Networking Events – Networking events, conferences, and trade shows are a great way to meet potential clients and build relationships with other professionals in your industry. Attend events that are relevant to your niche, and come prepared with business cards, brochures, or other materials that showcase your services.
  2. Speak at Events – Speaking at events is a powerful way to establish yourself as an authority in your field and build your audience. Look for opportunities to speak at conferences, seminars, or other events that are relevant to your niche. Develop a polished presentation that showcases your expertise and offers practical insights and advice.
  3. Host Workshops or Seminars – Hosting your own workshops or seminars is another way to build your audience and attract new clients. Offer a free or low-cost workshop that provides value to your target audience and showcases your expertise. Make sure to collect contact information from attendees so you can follow up with them after the event.
  4. Participate in Community Events – Participating in community events, such as charity fundraisers or local festivals, is a great way to raise awareness about your business and connect with potential clients. Set up a booth or table and offer free consultations or other incentives to attendees.
  5. Use Traditional Advertising – Traditional advertising methods, such as print ads or radio spots, can still be effective in building your audience. Consider placing ads in local newspapers or magazines, or sponsoring a radio show or podcast that is relevant to your niche.

In closing

 

If you want to take your coaching practice to the next level, building a client attraction system will help you grow a business you love. And the sooner you can start working on the marketing strategies we’ve shared above, the better. So don’t hesitate to reach out! We have marketing packages for coaches like you! Book a complimentary call.

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Why Can’t I Boost My Reels On Instagram? Troubleshoot Common Reels Ads Issues

The Greatness Blog

Why Can’t I Boost My Reels On Instagram? Troubleshoot Common Reels Ads Issues

Find out what you can do if your ads are getting disapproved on Instagram and how to prevent them from being rejected in the future.

Reels is the future of video storytelling on Instagram. It already makes up 20% of the time spent on the platform. That means that if you’re not using Reels to tell your brand story, you’re missing out on a huge opportunity.


Are Reels good for business account?

 

Absolutely yes. There are a few key reasons:


1- Reels are highly engaging, and users are much more likely to watch a Reel than any other type of content on Instagram.


2- They’re also fun and creative, which gives brands a chance to show off their personality. Plus, Reels are easy to make and don’t require a lot of time or resources.


3- When you share content using Reels, the algorithm pushes your content to users who are not following you, giving you the chance to gain followers.


4- Users engage more with Reels content because they are entertaining, digestible, and relatable.


Why Are Reels A Great Way To Grow Your Followers?


Reels are a great way to grow followers because they’re highly engaging and the algorithm pushes your content to users who are not following you. When you use Reels the right way, you can increase your reach and get more people interested in your brand.


How To Gain Followers Using Reels?


Pull your audience in and entertain them with content that appeals to their ears, eyes and hearts.


1. Design for sound on

Over 80% of Reels are viewed with sound.1 Music can be an effective audio strategy for captivating attention and creating connection, particularly when it complements the mood of your story (i.e. relaxing, inspiring, energizing, chill, dreamy).


2. Dazzle with visual effects

Adding effects are a great way to inject a little fun in your Reels and enhance the story — in fact, over 40% of Reels use effects.1 Try effects like green screen to help you layer first-person video commentary onto content.


3. Inspire an emotional response

Entertaining ads tend to elicit emotions like happiness, interest and curiousity. Consider sparking intrigue by taking an edutainment approach and teaching your audience something new or helping them learn more about something they already love.

 

Boost Your Reels to Reach New Audiences

Can you boost Reels on Instagram?


Yes! You can now boost your Reels on Instagram to reach more people.


Here’s how:

1. Go to your business profile and click on the Reels tab.

2. Find the Reel you want to boost and click the “Promote” button.

3. Choose your objective (reach, website clicks or conversions) and target audience.

4. Set your budget and duration, then click “Confirm.”

5. Your Reel will start promoting as an ad once it’s been reviewed and approved.


Keep in mind that you can’t boost Reels with:

– Camera filters

– Shared to Facebook

– Gifs

– Tappable elements

– Copyrighted music

If you’re having trouble boosting your Reel, keep reading! We have some solutions that can help you get approved.

 

Which reels can be boosted?


Businesses can now boost their reels within the Instagram app to turn them into ads for the opportunity to reach new audiences and drive more engagement. Boosted Reels, summarized in the reel below, will appear in feed, Stories, the Reels tab and the explore page to help new customers find your brand.


To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format. At this time, Reels that use third party IP—such as copyrighted music, GIFs, interactive stickers or camera filters in a Reel—are ineligible for boosting, as well as reels shared to Facebook.


If you’re looking to boost your reach on Instagram, Reels Ads is a great way to do it. However, at this time, not every Reel can be boosted. Here’s a look at some of the most common problems and how to solve them.


Problem 1: Video Resolution

If you’re getting this error, most likely, your video has a filter effect.

How to fix this problem? Assuming that you want to keep using the filter, you can download the Reel using a website like Snapinsta.app and upload it again. You can also edit your Reel before posting it using a video editing app like CapCut.


Problem 2: Shared to Facebook

Reels are typically shared to Facebook, by default. If you are getting this error, you’ll need to publish your Reel again and remove the permission to share Reels to Facebook.

Provided that you are not violating any of the other prohibitions, your ad should be approved.


Problem 3: Contains Gifs

Gifs are not currently supported by Reels Ads. This means that if your Reel contains a Gif, it will not be able to be boosted.

To solve this problem, post your Reel without any Gifs or Stickers.


Problem 4: Tappable Elements

Tappable elements are not currently supported by Reels Ads. This means that if your Reel contains any tappable elements, such as links or call-to-actions, they will not be clickable when viewed on a boosted Reel.

If you have an original version of your video, simply upload it again but without any tappable element. Note that if you filmed your video directly on the app, you won’t be able to remove the element. So in this case, filming a new one will be the solution.


Problem 5: Copyrighted Music

Copyrighted music is not currently supported by Reels Ads. This means that if your Reel contains any copyrighted music, it will not be able to be boosted.

Prohibited Reels copyrighted music

To solve this problem, create a new video using original sound instead of a song. 


In Conclusion


By following these solutions, you should be able to boost your Reels without any issues. Remember to always check the requirements for Reels Ads before posting to make sure your content is eligible.

Boosting your Reels is a great way to increase your reach and get more eyes on your brand. So take advantage of this feature and start promoting your business today!


About Jessica Campos

@jessicacamposofficial is an online marketing expert and founder of @marketingforgreatness. Our content marketing studio in Cedar Park, Texas offers SEO based content, branding, website, and social media solutions for brands ready to scale. 

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The Case Of Why You Should Create An Online Course (One That Sells)

The Greatness Blog

The Case Of Why You Should Create An Online Course (One That Sells)

If you follow these tips, you’ll be well on your way to creating a profitable online course.

No matter where you are in your life or career, you have something to teach the world. Perhaps you don’t have all the details today, but the idea of not having to sell your time to make money is getting you curious.

 

And, you’re not alone. A recent study showed that nearly 60% of Americans would take an online course if it fits their schedule and interests, but only 10% have actually done so.

Assuming you have the time and interest in creating an online course, let’s explore the case for why this is a great

 

The pros of creating an online course

 

1 – The barriers to entry are low.


In the past, creating an online course required expensive software and hosting platforms. But now, there are platforms like Teachable that make it easy and affordable to get started. You can create and host your course on their platform without any upfront costs.

 

2 – You can reach a global audience.


With an online course, you can reach people all over the world. You’re not limited by geographic location like you are with in-person courses or events.

 

3 – There are existing ecosystems that will help you reach the audience and sell your course.


Platforms like Teachable have built-in audiences of people who are looking to learn. And, they also handle all of the marketing and payment processing for you. This means that you can focus on creating great content for your course.

 

4 – The upcoming generations are very receptive to learning online.


If you’re thinking that online courses are a fad, think again. The latest data shows that e-learning is here to stay. In fact, the global e-learning market is expected to reach $325 billion by 2025.

 

Who learns online?

 

Data shows that people of all ages are learning online. In fact, according to the latest data from the US Department of Education, over 6 million students took at least one online course in 2016.

 

The breakdown by age group is as follows:

 

– Under 18: 2.6 million students (17%)

– 18-24: 3.1 million students (20%)

– 25-34: 1.6 million students (10%)

– 35-44: 1.2 million students (8%)

– 45-54: 0.9 million students (6%)

– 55 and older: 1.0 million students (7%)

 

All of the above reasons should be getting you excited about creating an online course, but there’s one more important factor to consider…

 

5 – It’s highly profitable.


While the average American worker makes $44,564 per year, the top 1% of course creators are making over $200,000 per year. In fact, some of the top online course creators are making millions of dollars per year.

 

How much can you charge for your course?


It depends on the length and depth of your course, but the average price of an online course is between $97 and $997. 

 

Of course, there are always exceptions to the rule. And you will see lots of courses for FREE. They are great for lead generation.

 

The bottom line is that creating an online course is a great way to make money and allow you to work remotely – indefinitely. You are the creator of your own economy.

 

So the next question is: how do you actually build a real business from your courses?

 

A course business is part of the CAAS Industry (Content As A Service).

 

SAAS vs CAAS? What’s the difference?

 

What is SAAS?

The software-as-a-service (SaaS) model has become a popular way for companies to consume and pay for business software. SaaS represents a new category of software that delivers applications over the web. Rather than purchasing, installing, and maintaining complex on-premises software, organizations can now subscribe to simple, easy-to-use applications that are always up to date and accessible from any device with an internet connection.

 

What is CAAS?

Content as a service (CaaS) is a cloud-based content management system (CMS) that provides users with on-demand access to a library of digital content, including articles, videos, images, and more.

 

CaaS platforms are similar to other types of SaaS applications in that they are delivered over the internet and can be accessed from any device with an internet connection. However, CaaS platforms differ from other types of SaaS applications in that they focus exclusively on content management.

 

While there are many different CaaS platforms available, they all share a common goal: to make it easy for users to create, manage, and deliver digital content.

 

The benefits of using a CaaS platform include:

 

– On-demand access to a library of digital content

– Ability to create, manage, and deliver digital content

– Ability to customize the look and feel of your content

– Increased efficiency and productivity

 

If you’re looking for a way to create, manage, and deliver digital content, then a CaaS platform is a great option.

 

There are many different CaaS platforms available, but not all of them are created equal. When choosing a CaaS platform, it’s important to consider your specific needs and requirements.

 

Some of the things you should look for in a CaaS platform include:

 

– Ease of use: The platform should be easy to use, even if you’re not a tech-savvy person.

 

– Content Library: The platform should have a library of digital content that you can access on demand.

 

– Ability to customize: The platform should allow you to customize the look and feel of your content.

 

– Increased efficiency: The platform should help you increase your efficiency and productivity.

 

– Marketplace features: The platform should have marketplace features that allow you to sell your courses.

 

The bottom line is that if you’re looking for a way to create, manage, and deliver digital content, then a CaaS platform is a great option. When we were exploring all the CaaS in the market: Kajabi, ClickFunnels, Teachable, Simplero, Thunkific, WordPress Plugins, and Kartra, we decided to go with Kartra. Kartra has offers the best SEO features and is great for technical SEO. If you’re in the market for a CaaS platform, try Kartra for free.


Tips To A Profitable Online Course

 

1 – Find an audience that is eager to learn. There’s no reason for you to convince people about why they should learn something.

 

2 – Before creating the course, find similar courses and do some ethical “cyberstalking”. Pay attention to their teaching style, platform, and most importantly, how they engage with their students.

 

3 – Use an evergreen model to ensure long-term profitability. You certainly don’t want to create a course that becomes obsolete within months.

 

4 – Create content marketing that helps you gain brand authority. This will make people want to buy your courses because they trust you.

 

5 – The key to selling courses is not to be too salesy. Instead, focus on providing value and helping people reach their goals.

 

6 – Use an email list to increase course sales. This way, you can stay in touch with your students and promote new courses to them.

 

7 – Offer a money-back guarantee to increase course sales. This will help you build trust with your audience and make them feel more comfortable buying your courses.

 

8 – Provide bonuses and other incentives to people who buy your courses. This will help you increase course sales and keep your students happy.

 

9 – Focus on giving your users a stellar customer experience. This will help you increase course sales and reduce refunds.


10 – Don’t create a course until you have students who are ready to learn from you. Offer mini sessions for free so you can test your content with a real audience. Then you create paid content to expand from your free mini sessions. By doing this, you will be creating content for an audience that is ready to learn from YOU. This is the key to building profitable online courses.


Creating and selling a course can be a great way to make money online. However, it’s important to keep in mind that not all courses are created equal. In order to create a successful and profitable course, you need to focus on providing value, engaging with your students, and using marketing strategies that will help you sell your courses. And sometimes, a profitable course is one that you give away for free, as part as your customer acquisition costs. Long term, this can be a profitable activity.

 

If you follow these tips, you’ll be well on your way to creating a profitable online course. Just remember that it takes time, effort, and dedication to succeed. So don’t give up and keep moving forward!

 

Done for you course creation services: 

 

Hiring a team that can offer a done-for-you course creation services can save you time and energy; and most importantly, will cut your learning curve.


Why did we pick Kartra to build our courses? 


Kartra offers what most teaching platforms do: all-in-one content building, marketing, and sales. But there’s one area where they stand out from their competitors like ClickFunnels, Kajabi, Teachable, and others: you are able to create inside Kartra and take it to your WordPress. This is a big deal, especially for technical SEO. 


Try Kartra for free here.

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Recession-Proof Your Business DIY Website Audit

The Greatness Blog

Recession-Proof Your Business DIY Website Audit

Learn how to do a website audit yourself and find ways to make your site more effective at generating leads – even in a recession!

If you’re like most businesses, your website is likely one of your biggest missed opportunities. In today’s day and age, people are increasingly turning to the internet to find products and services. As a result, a well-designed website can be a powerful tool for attracting new customers. Furthermore, a website provides you with a platform to showcase your products or services in the best light possible. In other words, a website is an essential tool for any business that is looking to grow.

 

 

So, what makes a good website? 

 

There are a few key elements that you should keep in mind. First and foremost, your website should be easy to navigate and user-friendly. Secondly, it should be visually appealing and informative. Finally, your website should be optimized for search engines so that potential customers can easily find you online. By keeping these elements in mind, you can ensure that your website is an effective tool for attracting new business.

 

In this article, we will go over a website audit – DIY so you can explore potential missed opportunities.

 

 

Questions to consider when auditing your website

 

Before you can start thinking about auditing your website, you need to be clear on what problem your business solves. That might seem like a no-brainer, but it’s amazing how many businesses don’t have a clear answer to that question. Once you know what problem you solve, you can start thinking about how your website communicates that to visitors. 

  1. Is it clear and concise? 
  2. Do you use language that your target audience will understand? 
  3. Do you provide enough information to help people make a decision? 

These are all important questions to consider when auditing your website. Because at the end of the day, a brand is what people think about your business. And you want them to think highly of you. 

 

Keep your target audience in mind

 

If you’re in a situation where you have a strong brand but you’re not targeting the right audience, making some changes to your branding messaging can have a big impact. Along with a clear call to action, revamping your branding can help you reach your target market more effectively. Keep in mind, however, that it’s important to remain true to your brand identity. Don’t make any radical changes that could confuse or alienate your existing customer base. Instead, focus on making subtle adjustments that will help you reach your target market without compromising your brand identity.

Pro tip:  Rebrand when there is no other option. Making subtle changes in a few website pages might be what your business needs today. 

 

Your website goals

 

A website is no longer a static business card. In order to compete in today’s market, your website must be updated regularly with exclusive offers and a user-friendly interface. If your goal is to increase revenue, your website must be designed with this goal in mind. 

 

Home page DIY audit

Some of the questions that will help you audit your website:

  1. Is the home page eye-catching?
  2. Can your visitors read about the problem you solve for them, within the first 5 seconds of landing?
  3. Is the menu easy to navigate?
  4. Do you have excessive text?  
  5. Do you have calls to action so that users know how they can do business with you? 

Pro tip: The home page is not always your top-visited page. Be sure to check your Google Analytics so you can see how are people coming to your website and prioritize your top pages.

 

How do I generate leads from my website?

 

One of the main goals of having a website is to generate business. But before you can generate business, you need to generate leads. And when you’re auditing your website, one of the key areas to explore is how you’re generating leads. If you’ve never generated leads online before, this should be your starting point. 

There are a number of ways to generate leads on your website, and which methods you choose will depend on your business and your audience.

 

Common ways to generate more leads on your website:

Some common methods include using forms to collect contact information, providing gated content that requires an email address to access, and running ads that target people who are interested in your products or services. 

Pro tip: Combine your lead capture with a strong email marketing strategy so you can nurture your audience and add value consistently.  

 

Free Website Audit Tools

 

Before you start making changes to your website, it’s important to do a comprehensive assessment of how it’s performing currently, from the technical point of view. Know that when a site has technical errors, Google won’t rank it. And this is crucial in order for you to determine where your focus should truly be.  

This is what’s known as a technical website audit or a “website health check”. By taking a close look at your page views, bounce rate, average time on page, and other key metrics, you can get a sense of where your website needs improvement. 

There are a number of tools that can help you with this process, including Google Analytics, Moz’s SEO Explorer, SEM Rush, and AHREFS, just to name a few. 

By taking the time to do a thorough audit of your website, you can ensure that any changes you make will be based on data and will have a positive impact on your website’s performance.

 

What Should You Do Now?

Chances are, your DIY website audit reflects that it’s time to make some changes. But the most important part of taking the time to do this audit is to understand which changes matter the most. 

If you found no traffic, or a very high bounce rate, and your Google Search Console has errors, this means it’s a technical SEO problem. This should be your highest priority. Hiring a senior-level SEO will take care of all your needs in one: from technical SEO, to optimizing for brand awareness, traffic, or conversion rates optimizations. 

A good SEO strategy will also improve your website’s usability and design. They’ll make sure your website is easy to navigate and looks good on all devices. This will help improve your website’s user experience, which is another ranking factor for Google. Finally, a good SEO will also help you create high-quality content that is engaging and relevant to your audience. content that is engaging and relevant to your audience. And this is how you’ll turn your website into possibly replacing a sales team! 

 

Join our Free Marketing Resource Center

 

You’re always hustling, trying new things, and looking for an edge on the competition. We get it. And we’re here to help. Our Marketing Resource Center is full of tips, tricks, and tactics that can help you market smarter and more effectively. Plus, it’s a great way to stay up-to-date on the latest industry news and trends. So if you’re serious about marketing your business for success, join our Resource Center today. It’s free, and you’ll be glad you did.

Click here to join our resource center.

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How Can Local Businesses Survive Inflation? | MFG

The Greatness Blog

How Can Local Businesses Survive Inflation? | MFG

Inflation is a serious challenge for businesses – find out how to stay afloat and protect your company in this tough economy.

After relying primarily on price increases, business owners and executives are looking for creative ways to maintain profit margins and survive during inflation.

Here are a few fast facts based on the latest Consumer Price Index as of March 2022:

  1. Food prices rose 8.8%, and the largest increase was in the “food at home” category (i.e., groceries).
  2. Energy prices rose 32%, and the largest increases were in the “fuel oil and gasoline” categories.
  3. Prices for items outside of food and energy rose 6.5% and the largest increase was in the “shelter” category.

So, how do you fight inflation, without increasing your prices?

 

According to a recent MFG survey of local business owners in Austin, Texas, the majority of business owners are fighting inflation by increasing their marketing efforts to increase their overall sales volume, followed by pricing strategies, and outsourcing.

Those are all great ideas, but there are a million strategies out there to improve your bottom line even as everything gets pricier.

 

Here are a few ways that businesses can adjust to inflation:

 

1) Increase marketing efforts to generate more sales volume. If your product is selling at the same price but you’re able to sell more units, your business will still come out ahead. Develop a strategic plan to nurture existing consumers and reach new audiences at the same time.

 

 

2) Know your numbers. Keep a close eye on your budget and know where every penny is going. The same goes for your revenue. Get granular data about your top-selling products. Knowing where you can make cuts will help save your business money.

 

 

3) Be creative with pricing. If you must increase prices, look for ways to do it in a way that won’t cause too much of a shock to your customers. For example, you could institute a small price increase for all customers or offer discounts for bulk purchases or preorders.

 

 

4) Consider outsourcing. In some cases, it may be more cost-effective to outsource certain aspects of your business rather than try to do everything in-house.

 

 

5) Keep your employees and customers happy. Inflation can be tough on everyone, but it’s important to try to maintain a positive attitude and keep your employees and customers happy. After all, they are the backbone of your business. Loyalty programs are a great way to keep customers coming back, and happy employees are more productive employees.  A loyalty program is a system where customers can earn rewards for their purchases. For example, a business might offer a loyalty card that gives customers 1 point for every $1 they spend. Once the customer reaches a certain number of points, they can redeem them for discounts or freebies.

 

 

6) Implement better processes and systems. Review your current processes and see where you can make improvements that will help increase efficiency and decrease costs, especially in the following areas of your business:

  1. Productivity
  2. Customer service
  3. Business development
  4. Digitalization
  5. Automation

7) Reduce advertising costs by utilizing digital marketing methods which are often more cost-effective. This means:

  1. Focusing on SEO to make sure your website appears as the top result in search engine results pages.
  2. Utilizing social media platforms, such as Facebook and Instagram, to reach potential customers.
  3. Creating email marketing campaigns to promote your products or services.
  4. Using content marketing to attract potential customers to your website.

By utilizing these digital marketing methods, you can reduce your advertising costs and still reach a large audience.

 

How does inflation affect your marketing strategy?

 

If you’re not sure how to adjust your marketing strategy for inflation, here are a few tips:

 

1) Review your target audience. Make sure you understand who your target audience is and what their needs are. This will help you determine how to best reach them with your marketing message.

 

2) Focus on value. When consumers are feeling the pinch of inflation, they’re going to be more focused on getting the most bang for their buck. Make sure your marketing messages emphasize the value of your product or service.

 

3) Get creative with your messaging. If you can find a way to stand out from the competition and grab attention, you’ll be in a better position to succeed during periods of inflation.

 

4) Be flexible. Inflation can be unpredictable, so it’s important to be flexible with your marketing strategy. If you’re able to adapt quickly to changes in the market, you’ll be in a better position to succeed. If you are working with a marketing agency or lead a marketing team, be sure that you can implement new initiatives and pivot quickly.

 

5) Market to existing customers. During periods of inflation, it can be more difficult to attract new customers. Instead, focus on marketing to your existing customer base and try to increase loyalty and repeat business.

 

How can businesses benefit from inflation? 

 

Your business can benefit from inflation, in the long run. By staying proactive, your path to leading your market would be much easier. Also, as time goes by and people get used to the idea of inflation, they will start to think about it less and carry on with their lives. In turn, this would lead to more customers for your business and help you maintain a good market share.

 

How can a fractional CMO help your business thrive during inflation?

 

A fractional Chief Marketing Officer (CMO) is a senior-level marketing executive who can be hired on a part-time or project basis to provide expert marketing guidance and leadership to businesses.

 

Why hire a fractional CMO?

 

There are several reasons why you might consider hiring a fractional CMO:

 

1 ) You’re not ready to commit to a full-time CMO. A full-time CMO salary is typically out of reach for many small businesses. But by hiring a fractional CMO, you can get the same level of expertise and experience without breaking the bank.

 

2) You need help with a specific marketing project. If you have a specific marketing project that needs to be completed, such as rebranding or launching a new product, a fractional CMO can help you get it done.

 

3) You need an experienced marketing leader. If you’re a small business without a lot of marketing experience on your team, hiring a fractional CMO can give you the expertise and leadership you need to take your marketing to the next level.

 

4) You need help with marketing strategy. One of the most important roles of a CMO is to develop and execute a marketing strategy that aligns with the business’s overall goals. If you need help developing or fine-tuning your marketing strategy, a fractional CMO can be a great resource.

 

5) You want to reduce your marketing costs by outsourcing but don’t have the capacity to lead a marketing team. By hiring a fractional CMO, you can outsource your marketing functions and still have someone in-house to provide leadership and strategic direction.

 

If you’re facing inflation and aren’t sure how to adjust your marketing strategy, a fractional CMO can help. A fractional CMO can provide the expert guidance you need to navigate the challenges of inflation and keep your business thriving.

 

MFG offers fractional CMO services in Austin, Texas

Learn more about our digital marketing services and how we can help you drive more business by visiting our website or contacting us today.

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Lead Generation Online Made Simple For Advisors & Agents

If you are a service based professional: realtor, coach, consultant, insurance agent, financial advisor, etc, struggling with lead generation online, you are not alone. Lead generation is pretty much a part time job.

What are the best lead generation strategies for you, as a service provider? Let’s discuss some lead generation ideas that will help to get you more leads and more customers as well.

Why lead generation online can be frustrating:

According to the recent survey by Gartner, lead generation is a key pain point for 58% of business leaders, and this percentage is unlikely to decrease in the near future.

(a) Lead generation online requires new skills, which professionals might not have the time or desire to learn.

(b) It can be time consuming, just like cold calling.

(c) Some professionals are hesitant to share their personal lives online for fear of privacy.

Would it be great if you had leads coming your way, instead of the other way around?

Instead of blindly reaching out to people who are part of your target audience, how about reaching out to those who are actually interested in the product/service that you provide?

This is where Inbound Marketing comes in.

Where cold calling relies on the hit and miss approach, inbound marketing helps companies attract prospects to their website by generating content that the latter actually wants to read. This content enables the audience to determine if the products or services provided by that company are suited to satisfy their needs.

What is inbound marketing?

Inbound marketing services that works

Inbound marketing is a technique for attracting prospects to your company’s products and services by leveraging quality content, social media, SEO. It’s generally perceived as one of the most efficient and cost-effective ways of converting strangers into customers while also creating powerful promoters who will be effective in helping spread word about what you’re doing at work or home.

How lead generation online can be made easier:

Inbound marketing makes lead generation online easier. By staying at the top of your customers’ mind, companies can reduce their lead efforts to a great extent. This is possible by making it easy for prospects to find important information about the product/service that they offer on their website.

It is no longer possible for businesses to rely solely on outbound lead generation or in person events to reach prospects.

Here are some of the strategies you can implement today to generate leads.

#1 – Generate leads online with a content platform.

Content marketing is growing in popularity, because it offers lead generation opportunities for prospects as well as for future buyers of you services.

Develop case studies, how-to videos about topics relating to lead generation that interest your lead.

#2 – Collaborate with content creators for lead generation.

Reach out to bloggers, savvy authors, social media influencers, and other lead generating professionals and discuss ways that you can collaborate on lead generation projects.

One way is to offer them a lead magnet in exchange for an interview about their business essentials lead generation tips.

#3 – Position yourself as authority in the market.

Speaking engagements and workshops can offer you the opportunity to position yourself in front of your ideal client.

Be sure to select your speaking topics strategically, so you can have prospects coming your way, asking for advice and resources.

#4 – Implement a content marketing campaign across multiple channels.

What is multi-channel marketing?

Multi-channel marketing involves marketing across different platforms in order to have a wider reach of (prospective) customers. Instead of relying on one medium to communicate with the public, multi-channel marketing means you are spreading out your efforts to interact with more people. In essence, multi-channel marketing is being everywhere at once.

Multi-channel marketing increases awareness of your brand. Research states that most people require five to seven impressions to remember a brand. Therefore, utilizing multiple platforms would make your brand more popular. This would subsequently increase conversion.

#5 – Hold lead generation webinars.

Lead generation webinars are a great lead conversion tool for lead generating professionals who offer their services online. It’s an effective tool when trying to collect leads, as long as your content is valuable to the attendees.

#6 – Generate leads online by being relevant to your audience.

You can generate leads online by just being helpful. Craft posts and infographics on popular topics, according to your lead’s interests and needs. Share it with your social media followers, email lists, sms, etc.

#7 – Run a giveaway or contest on social media.

Are you considering lead generation online contests?

According to Forbes, 79% of internet users are more likely to purchase from a brand they “like” on social media, and 62% of them would even share branded content with their peers.

Lead contests can be like lead magnets. The key is to offer something of value.

#8 – Start a show and interview leaders, experts, and consultants.

Interview lead generating professionals who can add value to your audience.

#9 – Host an online event: challenge, conference, etc.

An online event can be a lead generation strategy. Whether it’s an exclusive seminar, free training session or a live Q&A, you can promote your event and get hundreds of attendees easily.

#10 – Go live on Facebook + Instagram.

Go live on social media will help your audience interact with you on a 1-on-1 basis. They can ask questions and you can lead your answers in the direction of where lead will be lead to conversion.

How much time would you need to implement inbound marketing?

Inbound marketing is completely scaleable. You can outsource all the content production and all you need to do is simply build the relationships with the leads.

How much is an inbound marketing – content marketing plan?

A complete inbound marketing solution with content written for you, advice on which channels to share, lead generation tactics to promote your magnet, and more can cost $1,000 – $3,000 per month.

What if you don’t want to be on video?

Inbound marketing is about creating content that provides value for your audience. You don’t need to be on video to benefit from inbound marketing! The idea of inbound marketing is to create content that adds value for your audience. It doesn’t focus on turning you into an influencer.

Strategize With An Inbound Marketing Expert

When it comes to lead generation, there are a lot of options out there. In this post we’ve outlined 10 different methods that can help with more leads with less work. Which one will you try first?

If you need additional guidance on how best to implement these tactics in your business or want some tips for getting those leads turn into potential customers, schedule a consultation today! We would love the chance to chat about what’s working (or not) in your demand generation efforts so far and provide helpful feedback – just pick a day from our calendar.

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Do You Really Need A Business Coach?

Do you really need a business coach? Maybe!

Let’s cover some important questions that you want to ask yourself when you’re in the process of hiring your business coach.

What Do You Want From A Business Coach?

Before we dive in, let me tell you about a conversation I had with a very successful business owner with over 20 years of experience and great friend.

She asked me if I thought that a business coach could help her.

“What would you like from a business coach?” I asked.

Her answer: I don’t really know.

A completely normal answer.

There’s no definitive guide on how to hire a business coach. Business coaching is a relatively new practice and has little to no regulations.

So, I asked her if she could tell me the story of how she started her business and how she currently felt about her business.

That question worked!

She told me all about her business idea, how she started, and all the work she put into building it up. Her eyes were shining. You could tell she was reliving those great moments in her head from when her business was a dream and she saw the possibilities.

I was patiently listening to her story as the suspense built. As expected, the romance period ended, business is taking more effort than what she thought, and she is questioning if there’s something more fulfilling that she could be doing.

She said …“I feel like I am in a different place. I no longer see my business as this amazing money-making machine.”

Can you relate?


Click here to take our business coaching survey.

As a business matures, the romance period ends and growing a business, on top of working with clients, becomes a heavy lifting job. This creates friction, since the original reason for starting a business was to not have a job.

The challenge for entrepreneurs is to figure out ways to feel passionate about their business, even when things are not looking great.

Hiring a coach makes total sense at this point (ideally you don’t want to wait until you feel like quitting).

I asked her more questions about her routine, the things she likes about her business. And I found out that she had been working on other projects related to helping foster care centers and would like to find a way to incorporate those into her business. 

You might not know what do you want from your business coach, but you will know what do you want from your business. The kind of routine you want to have.

Having clarity about the kind of lifestyle you want to live will certainly help you in the process of hiring a business coach.  If you can find a business coach that has achieved what you want to achieve and is willing to share everything with you, even better!

A Business Coach For Entrepreneurs Will Be A Great Fit

My friend’s story reminded me exactly how I felt, back in 2008, when I lost my law firm income. I had found an opportunity to work from home and was very confused. I wanted to know if that opportunity could truly replace my law firm income and wanted clear steps to make it work.

I was willing to put the effort, but I couldn’t afford to waste time.

So I met an attorney with experience in direct sales, who was living it! He gave me some pointers, but after a few calls, I was ready to start on his coaching program.


How Did I Work With My First Business Coach?

My first business coach had a very personalized model. He built a curriculum – just for me.  And I think this gave me a huge advantage.

During my first year of working with my first business coach:


  1. I had a clear vision of the kind of business I wanted to build.
  2. I learned about personal branding and how to position my story, instead of selling products online.
  3. He crafted our marketing and sales systems and became the #1 hispanic ambassador for Beachbody.
  4. I started a new distribution agreement with an international company.
  5. I discovered a new world of MINDSET tools.

I signed up a 3-months contract and by the time I was in month 2, I already knew I wanted to work with him for a full year. And we did. Best decision ever!

Keep in mind, this is back in 2012. This experience inspired me so much that I decided to be a marketing coach. So I signed up in a full year program with a marketing academy lead by Fabienne Fredrickson.

I’m a product of coaching and truly believe that if you find a good coach, your life will transform.


Business Mentor vs Business Coach

Another question that might come up when you’re doing your research is about the difference between a mentor and a coach.


How is a business mentor different from a business coach?

A business mentor has first-hand experience of the mentee’s line of work. A business coach, however, does not need to have hands-on experience of the kind of work the coachee is engaged in.

You’re getting someone who’s already walked in your shoes. They are experienced in your field and can help fast-track you along your growth path. They can offer guidance, friendship and support; there is usually a level of personal connection as they serve as a role model to help an individual reach their potential.

My first business coach was a mentor more than a coach.  Since my experience was so impactful, I am biased towards this coaching approach.

You should ask your future coach if their work is more mentoring than coaching and see how they explain it to you.

When I coach entrepreneurs, I mentor them. I’m an open book.  My clients have access to every move we make, behind the scenes.  They have seen wins and failures too.


Your business mentor should own a successful business 

Your business mentor should be successful. Something that seems very obvious, but it’s not always the case.

If you aspire to become a full time entrepreneur, your business mentor should have experience as a full time entrepreneur, building businesses.

There are “business mentors” who have never built a business successfully and sell programs teaching people how to grow a business.  This brings a huge red flag.


Business Coaching & Mentoring Programs (Coaching Packages)

If you’re looking for small business coaching services or small business coaching packages, a business coaching & mentoring program offers the best of both worlds.

Most coaches are creating packages. A package combines training and coaching with a customized mentoring experience. In this way, you could be getting pre-recorded modules, in addition to private coaching sessions.

In my coaching program, for example, we offer pre-recorded modules, personalized curriculum that covers sales and marketing training, and mastermind calls for accountability and implementation.

Finding a business coaching program near you will be recommended. Proximity will be key, as the program typically offers live events that can impact your business tremendously.


Business Coaching & Mentoring in Austin, Texas

If you’re in the Austin, Texas zone, my business coaching & mentoring program could be a great fit.

I combine personalized mentoring with coaching via private sessions, mastermind calls, and retreats. Members get access to a private community with exclusive opportunities to grow their business.

This is a great fit for business owners who are looking for a good mentor so they can thrive in life while growing a successful business.  Take our coaching survey to get to know you more.

We are designing our 2021 coaching packages and you can sign up to be the first to know.

 

Take our business coaching survey!