AI Marketing Strategies: How to Harness Artificial Intelligence for Business Success

AI Marketing Strategies - How to Harness Artificial Intelligence for Business Success

Artificial intelligence has revolutionized the marketing landscape, offering businesses unprecedented opportunities to enhance their strategies and achieve remarkable success. At MFG-SEO, we understand the importance of transparency and delivering exceptional results to our clients. 

Get ready to dive into the fascinating world of AI marketing! 

I want to equip small businesses like yours with invaluable tips and thought-provoking prompts to help you unleash the power of artificial intelligence in your marketing efforts. 

AI Marketing For Small Business Owners And Entrepreneurs

Remember the first time you held an iPhone in your hands? That sleek device packed with cutting-edge technology had the power to change your world. But let’s be honest, it also made you feel a mix of excitement and a little uneasiness. Well, guess what? The world of AI marketing can be just as exhilarating and unfamiliar. 

And that’s why you need to have the right approach; especially if you need to train your team. Some might be very open to your fresh ideas. But some will be “oh heck no”.  

But don’t worry, we’re here to be your tech-savvy companions, leading you through the uncharted territories and making you feel right at home.

In my very personal opinion, AI can create FOMO (fear of missing out). So, if you are easily distracted, I recommend that you approach this new world as if you enrolled in school and you’re getting a brand-new degree. 

Yes, AI is a whole entire degree. So, don’t expect to learn Chat GPT from a few Youtube videos. It’s not gonna happen. We’ve put collectively 100’s of hours into learning AI Marketing, and I still feel behind.

It all seems like I sneeze and 10 new AI Apps are being launched. 

Sounds familiar? Let’s discuss how to best approach this challenge.

Tip #1 to use AI Marketing: Be patient 

When embarking on an AI marketing journey, it’s essential to embrace patience. AI technology continues to evolve rapidly, and realizing its full potential takes time. As a business owner or marketer, it’s crucial to set realistic expectations and allow sufficient time for experimentation, optimization, and learning from the results. Remember, Rome wasn’t built in a day, and your AI-powered marketing strategy will require refinement and fine-tuning over time.

Tip #2 to use AI Marketing: Bring the experts

Navigating the complex realm of AI marketing can be challenging, but you don’t have to go it alone. By collaborating with AI experts who possess a deep understanding of the technology and its applications, you can ensure that you extract the maximum benefits while avoiding potential pitfalls. These experts can guide you in developing a tailored AI marketing strategy that aligns with your unique business needs and goals.

One of the best solutions we’ve built for our customers is AI personas with GPT4. It’s a done-for-you solution that can save you easily 20 hours of your life! Our personas get installed on your GPT4 and it’s great if you want to give yourself new team members! 

Just imagine for a second… That you can get your AI bookkeeper to analyze your statements. Or AI Paralegal to give you pointers on how to best rephrase your service agreement… Isn’t that amazing? 

And what about project management? Those of you who love Asana or Monday can build AI Boards! 

So yes, there are lots of options and that’s why you might want to leverage AI marketing experts to create solutions tailored to your business.

Tip #3 to use AI Marketing: Create your AI Marketing Strategy 

As you explore AI marketing tools and technologies, it’s easy to get overwhelmed by the abundance of options available. To stay focused and make the most of your AI journey, it’s essential to adopt a strategic approach:

*  Define your objectives: Clearly outline your business goals and objectives. What do you aim to achieve with AI marketing? Understanding your objectives will help you create a focused and effective AI marketing strategy.

Select a segment of your business: You don’t need to revolutionize everything. Perhaps you want to bring AI just to support your email marketing and that’s perfectly fine. Start there and gain confidence with the tools.

Track and measure your ROI: since you will be investing time and resources, it’s important to track your ROI. For example, let’s say you hire a sales specialist. You can use AI to maximize their time, by using AI tools to optimize your sales processes. Your team members will love it and you will maximize their productivity.

Tip #4 to use AI Marketing: Select tools strategically 

Instead of trying to implement every AI marketing tool available, carefully choose the ones that align with your objectives and complement your existing marketing ecosystem. Remember, quality over quantity is key. Pick tools that integrate seamlessly and provide tangible value to your strategy.

Tip #5 to use AI Marketing: Prioritize integration and compatibility 

Ensure that the AI tools you select can seamlessly integrate with your existing systems and processes. Compatibility is crucial for a smooth implementation and to avoid disruptions in your marketing operations. Evaluate how the tools will fit into your workflow and ensure they align with your technology infrastructure.

Tip #6 to use AI Marketing: Foster a culture of learning 

AI marketing is constantly evolving, and it’s important to foster a culture of continuous learning within your organization. Encourage your team members to stay updated on AI advancements and industry trends. This could involve attending webinars, participating in online courses, or joining relevant industry forums. By nurturing a learning mindset, you can stay ahead of the curve and adapt your strategies to the ever-changing AI landscape.

AI Marketing vs Automation

Think of AI marketing as an extension of automation, taking your business to new heights. 

Start by identifying income-generating activities within your marketing process that can be optimized using AI. 

Automation is a game-changer for small business owners, offering a multitude of benefits that can transform the way you operate and drive your business forward. Imagine freeing up your time from repetitive, mundane tasks, and redirecting your energy towards strategic decision-making and growth initiatives. That’s the power of automation.

For small business owners, automation holds the key to improved efficiency, streamlined operations, and increased productivity. By automating repetitive tasks such as data entry, email marketing, inventory management, and customer support, you can save countless hours and reduce the risk of human error. This newfound efficiency allows you to focus on what matters most: serving your customers, refining your products or services, and driving business growth.

In addition to time and cost savings, automation can also enhance the customer experience. By implementing automated processes, you can provide your customers with faster response times, personalized interactions, and seamless transactions. From automated email campaigns that nurture leads to chatbots that provide instant support, automation enables you to deliver a consistent and exceptional customer journey, fostering loyalty and satisfaction.

Best Use Cases Of Chat Gpt For Small Business

Again, we are here to end your FOMO and refine your approach to AI Marketing. So let’s cover how can you use Chat GPT for your business today.  

1) Utilizing AI to create persuasive proposals: 

AI can analyze data and generate tailored proposals that are highly persuasive, taking into account customer preferences, market trends, and business objectives. This saves time and ensures your proposals are highly targeted and compelling.

2) Crafting compelling offers with AI: 

AI can help you develop irresistible offers by analyzing customer data, purchasing patterns, and market trends. By leveraging AI, you can create personalized offers that resonate with your target audience, leading to increased conversions and customer satisfaction.

3) Optimizing sales pages with AI: 

AI can analyze user behavior, preferences, and conversion patterns to optimize your sales pages. It can provide recommendations for layout, content placement, and calls-to-action, resulting in higher engagement and improved conversion rates.

3) Refining email copy using AI: 

AI-powered tools can analyze large sets of data to generate personalized and engaging email copy. By leveraging AI, you can automate the creation of customized email content, ensuring that your messages are highly relevant and impactful.

4) Enhancing customer service interactions with AI: 

Start by creating a super amazing customer success persona so you can ask for ideas on how to best serve your customers. 

For instance, I asked ChatGPT to turn into an amazing customer success advisor and give me ideas to increase customer retention. After a dialogue with the chat, I’ve gotten a list with ideas to celebrate our customers:

Here are five ways to celebrate success with your customers (100% written by ChatGPT):

Personalized Thank You Notes or Emails: Take the time to send personalized thank you notes or emails to express your gratitude and celebrate milestones achieved together. Acknowledge the specific achievements or progress made by the customer and highlight how their partnership has contributed to the success. This personal touch demonstrates your appreciation and strengthens the bond with your customers.

Social Media Shout-outs: Publicly recognize your customers’ achievements on your social media platforms. Share their success stories, tag them in posts, and highlight the positive impact they have made. This not only showcases their accomplishments but also reinforces the collaborative nature of your relationship. It also provides them with additional exposure and recognition within your industry.

Exclusive Loyalty Offers or Discounts: Reward your customers’ loyalty and success by offering exclusive discounts or special offers on your products or services. This gesture shows your appreciation for their ongoing partnership and allows them to enjoy additional benefits as a result of their achievements. It fosters a sense of exclusivity and strengthens the loyalty between you and your customers.

Case Studies or Testimonials: Work with your customers to develop case studies or testimonials that showcase their success and the value they have gained from your partnership. Highlight their specific challenges, the strategies implemented, and the results achieved. This not only celebrates their achievements but also serves as a powerful marketing tool for your agency, showcasing your ability to drive meaningful outcomes for your clients.

Client Appreciation Events or Webinars: Host client appreciation events or webinars to celebrate successes collectively. This can be done in-person or virtually, depending on your circumstances. These events provide an opportunity to reflect on achievements, share insights and industry trends, and foster a sense of community among your customers. It allows for networking and knowledge sharing, strengthening relationships and creating a positive and supportive environment.

As you can see, these are just a few use cases for GPT4. And by the way, it’s only $20 per month.

Given the rapid pace of AI research and development, it is reasonable to expect that OpenAI and other organizations will continue to push the boundaries of language generation with even more advanced models in the future. So start in GPT4 before it gets too late!

These are the AI Marketing Tools We’re using at MFG-SEO Agency today

Our marketing agency is small, on purpose. We are a team of 6 and that is more than enough to give our customers a high-touch service. We have explored several AI marketing tools and so far, here are the ones we are using:

GPT 4: ChatGPT is the biggest AI tool so far. And with their open API, the uses are endless. Each team member has a subscription, and we all share the personas we’ve created, to best serve our clients and manage our agency.

Coded Personas: We have coded our Personas. Creating coded personas can significantly enhance team efficiency. These personas provide a structured framework for understanding customer behavior and preferences, enabling you to deliver tailored marketing campaigns that resonate with your target audience.

CustomGPT App: As a work-in-progress, we are using CustomGPT app to develop a chat interface that consolidates all our content. This tool allows our team members to quickly access marketing materials, our knowledge base, and frequently asked questions. Imagine having an AI-powered assistant that can provide instant answers, based on YOUR OWN database! 

Elementor AI: Since we build custom websites with Elementor, we’re using Elementor AI in our SEO projects.

MidJourney: We’re using MidJourney for graphics, to get creative ideas. 

Artificial intelligence has the power to revolutionize your marketing efforts and drive exceptional results for your small business. By embracing patience, seeking expert guidance, approaching AI marketing strategically, leveraging the right tools, and staying focused, you can harness the full potential of AI to create personalized experiences, engage customers, and achieve sustainable growth.

Remember, the journey to AI marketing success is not just about the destination; it’s about the process. Embrace the challenges, experiment with new approaches, and continually refine your strategies based on data-driven insights. By adopting a thoughtful and strategic approach to AI marketing, you can unlock unprecedented opportunities and propel your business to new heights of success.

So, are you ready to embark on your AI marketing journey? Embrace the power of AI, engage with experts, and let your small business thrive in the digital age. Get ready to transform your marketing strategies and unleash the true potential of your business with artificial intelligence.

Remember, the future of marketing is here, and it’s powered by AI. Let’s take that leap together and unlock a world of possibilities!

Monica McKitterick: Remarkable Business Model Success

The Greatness Blog

Monica McKitterick: Remarkable Business Model Success

Discover how Monica McKitterick, Founder of Impact Family Wellness, went from 23 patients to over 1,000 and counting. Get ready to be inspired by this champion!

Welcome back to our Champion Series, where we continue to showcase inspiring stories of exceptional individuals who have made a significant impact in the world of business and entrepreneurship through their determination, creativity, and resilience. In this edition, we are thrilled to introduce you to Monica McKitterick, the Founder of Direct Primary Care (DPC), an innovative healthcare model that focuses on building personal relationships with patients and providing personalized care.

Monica started her journey with just 23 patients and has since grown her practice to over 1,000 patients and counting! After spending a decade in the insurance-based system, Monica decided to take matters into her own hands and establish a healthcare model that prioritizes quality care, transparent pricing, and exceptional service. In our exclusive interview, Monica shares her tips on growing her practice and the challenges she has overcome along the way.


Get ready to be inspired by Monica’s story, as she discusses her experiences as a healthcare leader, the benefits of the Direct Primary Care model, and her commitment to revolutionizing the healthcare system. Join us as we uncover the remarkable journey of Monica McKitterick, a true champion in the world of healthcare and patient-centered care. 😊 #champions


Monica McKitterick, Founder  of Direct Primary Care



Can you tell us a little about your business and how you got started?

I was done with the cattle call of typical healthcare and knew there was a better way. Realized by cutting out the insurance company we can provide amazing care at affordable prices. Our members love our care.

What have been some of the biggest challenges you’ve faced as a business owner and leader?

The lack of knowledge of our healthcare model is our biggest struggle.

How have you been able to overcome those challenges and continue to grow your business?

Networking, speaking to groups, getting involved in the community

What advice would you give to other business owners who are facing similar challenges?

Don’t expect everyone you meet to need your product or service. Be authentic and listen and they will share your product or service with someone who does need it.

Can you share a specific piece of data that you are proud of and why?

I started with 23 patients when I opened my doors 4 years ago and now have over 1150 patients and 4 full time employees

How have you leveraged the local community to support and grow your business? 

Word of mouth and community support has been our best marketing plan. Without our amazing community we would not be where we are today.

In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

It’s all about relationships and building them on and offline. Providing a solution to someone’s problem is the key to engagement.

Finally, what does being a community champion mean to you?

Being involved in the community means everything to me. I’ve never lived in such a supportive area and wouldn’t be where I am today without it. As I continue to grow my business into neighboring cities I look forward to growing the community and learning about the business owners around me.
🥳 Monica’s success story is just amazing! Congrats on your success!

About Impact Family Wellness:


After spending 10 years in the insurance based system, our founder, Monica McKitterick, had had enough of it.  Seeing 30+ patients a day and spending 3-5 minutes with them was simply not why she went into health care.  Direct Primary Care allows us to spend 30-60 minutes with patients to ensure we understand their health and wellness goals.  Offering care via text/phone to make care convenient, efficient, and avoid lost time and money is one of the benefits we love best!   Keeping care affordable and having transparent prices as well as offering exceptional care are just a few ways Impact Family Wellness is helping to revolutionize the healthcare system.

Sound too good to be true?

 Schedule a free in office meet and we will show you how healthcare was meant to be!

  • Voted Top Family Practice by Hill Country News
  • 1,000+ members
  • 24+ years of combined experience
  • Certified Family Nurse Practitioners
  • 270+ 5-star Google Reviews

Check out all our info and register on our website

Want to get featured in our Champion Series? Click here to learn more. 

About MFG-Agency:


MFG is a demand generation agency that specializes in identifying and creating growth opportunities for businesses. We understand that many companies engage in marketing efforts but often struggle to develop a solid marketing strategy and accurately measure the value of their campaigns. This can lead to disappointing ROI and dwindling motivation.

At MFG, we work closely with brands to generate leads and drive sales through targeted, data-driven marketing strategies. Our expertise in demand generation ensures that your marketing efforts yield tangible results, empowering your business to thrive in today’s competitive landscape. With MFG, you can be confident that your marketing investments are working effectively, fueling your business’s growth and long-term success.

Browse our marketing services.


The Trailblazing Journey of Julia McCoy, President of Content at Scale

The Greatness Blog

The Trailblazing Journey of Julia McCoy, President of Content at Scale

Prepare to be inspired by Julia’s story, as she discusses her experience as a business leader, the powerful impact of AI on the content marketing landscape, and the ways in which she has harnessed innovation and technology to drive success. We invite you to join us in uncovering the remarkable journey of Julia McCoy, a true champion in the world of digital marketing and AI-driven solutions.

Welcome to this special edition of our Champion Series, where we celebrate inspiring stories of exceptional individuals who have navigated the world of business and entrepreneurship with determination, creativity, and resilience. In this feature, we’re excited to introduce you to Julia McCoy, the President of Content at Scale – an AI-driven content marketing platform that’s revolutionizing the industry.


As a successful entrepreneur, bestselling author, and former owner of a 100-person writing agency, Julia has had an incredible journey. She has now taken the reins at Content at Scale, playing a pivotal role in the company’s exponential growth and embracing the world of AI with open arms. In this exclusive interview, Julia shares her insights on overcoming challenges, building a high-traffic website, and leveraging AI to revolutionize content marketing.


Prepare to be inspired by Julia’s story, as she discusses her experience as a business leader, the powerful impact of AI on the content marketing landscape, and the ways in which she has harnessed innovation and technology to drive success. We invite you to join us in uncovering the remarkable journey of Julia McCoy, a true champion in the world of digital marketing and AI-driven solutions. 😊 #champions


Julia Mccoy, President of Content at Scale




Can you tell us a little about your business and how you got started?


I’m the President of Content at Scale, the leading AI writer in SEO content marketing. I come from ten years of entrepreneurship, as an author of 9 bestselling books and the former owner of a 100-person writing agency. In January 2023, I accepted a role as VP of Marketing at Content at Scale after finding it a perfect fit for my skills, and realizing I needed to learn AI content and join an active role so I could continue to stay active as a practitioner, not just a coach (I coach/teach at Content Hacker.) I moved into President of Content at Scale on April 1 of 2023. It’s been a wild and exhilarating ride in a company that is literally one of the fastest-growing ones in its space. AI is exploding, and I’m here to fully adopt and be a part of the ride!


What have been some of the biggest challenges you’ve faced as a business owner and leader?

Coming into Content at Scale and immediately taking leadership and ownership of my job role, I realized how vital it was that we keep our innovative founder, Justin McGill, busy on the software side. For industry leaders especially, marketing must never come ahead of your products or services. You MUST stay in stride with developing a show-stopping product that truly solves customer needs. Our marketing goals are heavy on SEO and inbound, because we know the value this brings. Our big goal is to hit 100,000 unique visits a day with our website – we’re at 20,000/day, so we’re able to approach that number rapidly because of our accelerated content marketing and SEO campaign, fueled by our own AI writer. Typically, content creation is the biggest bottleneck to achieving high-traffic websites built through 100s of pieces of content. How do you hire the writer? Where do you find them? How do you train them? How do you keep them? …All of that is solved now, with AI.

How have you been able to overcome those challenges and continue to grow your business?

Since coming in, I’m delighted to say that Justin’s time is back to being 90% involved and focused on the product side – and we’re on track to launch new features and platform updates that will significantly increase the impact and results our AI writer has in terms of quality, research, and depth (which is the main reason I came onboard Content at Scale – the quality of the proprietary AI product that Justin built is truly incredible, it writes with better flow and intellect/research capabilities than I ever could!). And regarding our content and inbound marketing goals, we’re on track to publish 100 pieces/month, because we’re relying on our AI writer to produce the content. We’re able to reduce the cost and time that content marketing would normally take by about 10x, and publish 100 pieces/month with just two writers. It’s unbelievable to live in these times and have the opportunity to use AI to grow our marketing and traffic opportunities so rapidly.

What advice would you give to other business owners who are facing similar challenges?

Want to grow a high-traffic site? Your bottleneck WILL BE content creation… but you can remove that by switching to AI. I built a model I call AIO that shows how you can re-route your writers to be much more effective as content ‘optimizers’, using AI to save HOURS of time and write the baseline draft. Here’s a guide on the AIO model I built:

Can you share a specific piece of data that you are proud of and why?

Our users produce 40 MILLION words per MONTH with our AI long-form writing software. They’re using our AI writer to build the crux of what their SEO campaigns need to succeed; to reach more visitors and leads and publish more value-based content, and grow their business revenue. I’m incredibly proud to lead marketing and innovative next steps for a company making this much of an imprint in content marketing. 

How have you leveraged the local community to support and grow your business? 

Jessica and Marketing for Greatness has been an incredible resource for me to continue to connect with local business owners, innovators, entrepreneurs, podcast hosts, you-name-it! Showing up to her events, attending her dinner parties, has been a big accelerator for not just my personal growth, but business contacts, too. I cannot recommend her networking events enough. Find yourself a networking queen and go attend all of the events!!!


In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

Combine your brick-and-mortar presence with a powerful online brand. Make your website the vehicle for your online sales, traffic, and revenue by hiring the best of the best to turn it into a real engine (don’t settle for a quick Wix website – hire Alex and Jessica at Marketing for Greatness, and turn it into a conversion-optimized, real vehicle for success!). The difference in NOT combining the two (for example, not investing in a great website that’s built to earn SEO traffic and revenue) – is you’ll miss out on a TON of revenue. With over 7 billion Google searches happening per day, you owe it to your customers to be online.

Finally, what does being a community champion mean to you?

Showing up and serving with an open, vulnerable heart for the people you can help. When you don’t show up with a true sense of care and love, being a champion is name-only without deep and genuine meaning. But when you show up fully capable of and ready to care for the people you serve (and that can be anyone: your kids, your family, clients, audience, local community members) – you are a true community champion. For example – through conversations that led to questions about what I do, where I was open to giving away my knowledge, I’ve ended up sharing many of my books and even frameworks and pathways to income with local schoolteachers, PTA moms looking for income, churchgoers, and many other people that were looking for real solutions to problems I knew how to solve. I believe that skilled entrepreneurs and executives are an incredible asset to their local community, if they show up prepared to be vulnerable and share their heart and skills with the community they’re in. We need more of them.
🥳 Julia is truly an inspiration for many! Congrats on your success!

About Content at Scale:

We’re the first-ever content marketing AI automation platform built to scale content marketing without losing quality. Our system researches topics before it writes. With over 40 million research-backed words produced per month by our users, our platform is BETTER than human writers.
Want to get featured in our Champion Series? Click here to learn more. 

About MFG-Agency:


MFG is a demand generation agency that specializes in identifying and creating growth opportunities for businesses. We understand that many companies engage in marketing efforts but often struggle to develop a solid marketing strategy and accurately measure the value of their campaigns. This can lead to disappointing ROI and dwindling motivation.

At MFG, we work closely with brands to generate leads and drive sales through targeted, data-driven marketing strategies. Our expertise in demand generation ensures that your marketing efforts yield tangible results, empowering your business to thrive in today’s competitive landscape. With MFG, you can be confident that your marketing investments are working effectively, fueling your business’s growth and long-term success.

Browse our marketing services.


Go-to-Market vs. Marketing: Understanding the Key Differences

The Greatness Blog

Go-to-Market vs. Marketing: Understanding the Key Differences

Learn proven go-to-market methods and real case studies to secure your product launch success. Happy launching!

Considering a Go To Market Strategy for your next launch? 

Launching a new product can be a thrilling experience, but it can also be daunting. In today’s crowded market, it’s essential to have a solid plan in place. That’s why a Go-To-Market (GTM) strategy could be your ticket to success. But how does it differ from a traditional marketing strategy? Understanding the key differences between GTM and marketing strategies is crucial to ensure your product launch is a hit.


In this article, we will dive into the key differences between go-to-market and marketing, and how understanding these differences can help you tailor your strategy to suit your goals. So, let’s get started and supercharge your go-to-market efforts!


Imagine you’re the owner of a thriving restaurant and you’re ready to expand your business to a new location in another city. You already have a strong brand identity, a loyal customer base, and a proven track record of success. But how do you ensure that your new location stays true to your brand and continues to attract the right clientele?


With a well-crafted go-to-market (GTM) strategy, you can introduce your brand to a new audience and educate them on the unique benefits and offerings of your restaurant. Your GTM plan will not only help you target the right customers but also communicate your brand message effectively, ensuring that your new location stays true to your established identity.


You might be wondering, is’t this the same as marketing?


The short answer: No.


What Is the Difference Between Go-To-Market and Marketing?


For those who are unfamiliar, marketing and go-to-market (GTM) strategies are two distinct concepts that often get confused.


Marketing is a broader and long-term approach to promote a product or service to reach the ideal audience and achieve a competitive edge in the market. On the other hand, GTM is a short-term plan focused on introducing a new product or service to the market and ensuring that it reaches the right audience by educating them on its benefits and usage.


While a marketing strategy considers the overall vision and goals of an organization, a GTM strategy is product-centric, targeting a specific segment of the audience. It is a great approach for businesses launching new products or services, but it is important to note that GTM is not a substitute for marketing.


If your brand is new or launching its first product, GTM and marketing could be similar, but as your business grows, it is important to differentiate between them and align their strategies accordingly.


GTM Methodologies: Funnel and Flywheel


When it comes to developing a go-to-market strategy, there are two major methodologies: the funnel and the flywheel. The traditional funnel approach is a one-off process that focuses on attracting leads and guiding them through the awareness, consideration, and decision stages of the customer journey.

On the other hand, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. This methodology focuses on attracting, engaging, and delighting prospects, leads, and customers in a circular motion.


After a lead becomes a customer, the flywheel continues by re-engaging them with solid customer experiences, new content, and potentially new offerings. Whether you prefer the funnel or the flywheel approach, it’s essential to have a planning process that includes the following steps:

  1. Distinguish your buyer persona(s): Identify your target audience and create a detailed profile of their characteristics, preferences, and pain points.
  2. Fill out your persona’s value matrix: Understand what your target audience values most and tailor your messaging to resonate with their needs.
  3. Define your content and lead-gen strategy: Develop content that addresses your target audience’s needs and use lead generation tactics to attract and convert them into leads.
  4. Adjust and iterate as you go: Continuously monitor and analyze your results and adjust your strategy accordingly.
  5. Retain and delight your customers: Focus on retaining and delighting your existing customers by providing excellent customer service, personalized experiences, and relevant offers.

Note that a GTM strategy is not a “set it and forget it” approach. It requires hands-on attention. At our agency, when we are in launch mode, everyone is involved in the process. We create a calendar with multiple touchpoints to ensure that nothing is missed. Once the launch takes off and gains traction, our teams actively engage across all social channels. This is how we generate buzz.


The Elements of a GTM Strategy


To create a successful GTM strategy, you need to consider several important elements. Here are some key areas to focus on:

  1. Conduct Market Research and Analysis: Before you launch your product or service, it’s essential to conduct market research and analyze the competitive landscape. This includes researching your target market, identifying competitors, and understanding industry trends.
  2. Define Target Audience and Buyer Personas: Defining your target audience is critical to creating an effective GTM strategy. This involves creating buyer personas, which are detailed profiles of your ideal customers. These profiles should include information about your customers’ demographics, interests, and pain points.
  3. Identify Unique Selling Points and Value Proposition: To stand out from competitors, you need to identify your unique selling points (USPs) and value proposition. Your USPs are the features and benefits that differentiate your product or service from others in the market. Your value proposition should clearly communicate the value that your product or service provides to your target audience.
  4. Develop Pricing Strategy and Distribution Channels: Your pricing strategy should align with your value proposition and be competitive in the market. You also need to determine your distribution channels, which are the ways you will get your product or service to your customers. This includes channels like online marketplaces, social media platforms, direct mail, influencer marketing, and paid channels.
  5. Determine Revenue Goals and Campaign Budget: It’s important to set realistic revenue goals for your GTM strategy and determine your campaign budget accordingly. Your budget most likely will have sales commissions, services fees, and advertising costs.

While a GTM strategy is not a guaranteed formula for success, it can certainly give you a better return on investment than not having one at all. By considering these elements and tailoring them to your specific product or service, you can create a comprehensive GTM strategy that sets you up for success and minimizes the risks of failure.


Inspiring GTM Strategy Stories


One of the most effective ways to bring a new product or service to market is through a creative and engaging go-to-market campaigns. So let’s share some examples that can bring some inspiration.



Online Boutique Launching Contest


Our online boutique client hired us to launch their new collection. We decided to launch with a contest. The contest encouraged participants to post photos of themselves wearing the boutique’s clothing on social media with a specific hashtag. The photos were then collected and displayed on the boutique’s website, creating a sense of community and social proof. The boutique offered a prize to the winner, which encouraged more people to participate.

This go-to-market campaign not only generated buzz and excitement around the launch of the boutique’s new clothing line, but it also created a sense of engagement and loyalty among the boutique’s target audience. By involving customers in the launch process and creating a community around the brand, the boutique was able to build a strong brand identity and establish a loyal customer base.



New Executive Coach Book Launch Event


A new executive coach wanted to launch their coaching services. During our market research, we found that the best opportunity to position the coach as a leader was with a book. So we combined their services launch with a book launch. The GTM plan involved creating an event around the book launch to attract potential clients and generate buzz around the new coach’s services.

The book launch event was held at a popular event space and included a panel discussion featuring the coach and several industry leaders, a Q&A session, and a book signing. The event was promoted through social media, email marketing, and targeted advertising.

In addition to the event, we developed a lead magnet to capture contact information from interested attendees. The lead magnet was a free coaching consultation with the coach, providing a valuable opportunity for potential clients to experience the coach’s services.

The book launch event was a success, attracting a large audience and generating positive buzz for the new coach’s services, including enterprise clients who were looking to bring an executive coach on board. The lead magnet was also effective in capturing leads, resulting in several new coaching clients for the coach.



New Gym Launched with a 7-Day Challenge


To promote the opening of their new location for our Gym client, we decided to launch a 7-day fitness challenge. The challenge was open to anyone who signed up for a membership at their new location. Participants would receive a free one-week membership and would be entered to win a grand prize of a free 6-month membership.


To participate, members had to attend at least one fitness class each day for seven consecutive days. Classes included yoga, HIIT, and strength training, among others. In addition to the free membership and chance to win a grand prize, participants would also receive a free t-shirt upon completion of the challenge.


The 7-day fitness challenge generated a lot of buzz for the new location and resulted in a significant increase in memberships. The gym also saw a boost in social media engagement, as participants shared their progress and experiences with the challenge online. The launching campaign lasted 60 days and our client signed over 300 customers.



A hair pomade launched with micro influencers


An established barber decided to launch his vey own hair pomade. We decided to use micro-influencers and barbers as a part of their go-to-market strategy. Our team started by identifying and partnering with several micro-influencers and barbers in different locations. These influencers and barbers had a loyal following on social media and were passionate about hair grooming.

The company sent each influencer and barber a sample of their hair pomade and asked them to share their thoughts with their followers. The company also provided these influencers with exclusive discount codes to share with their followers.

In addition, we organized a contest for the barbers where they had to use the pomade on their clients and share the results on social media. The barber who had the most impressive transformation won a cash prize and a year’s supply of the pomade.

The results were impressive. The micro-influencers and barbers generated a lot of buzz about the product on social media, and many of their followers bought the pomade using the discount codes. The company also received a lot of positive feedback from the barbers and their clients who used the product. This GTM strategy helped the company reach its target audience and establish the product as a top choice in the hair grooming industry.



In Closing


We hope this guide has provided you with valuable insights on go-to-market strategies and how to successfully launch your product or service. Remember, a well-planned GTM strategy can make all the difference in ensuring your success in the market. By conducting market research, defining your target audience, identifying your unique selling points, and implementing a comprehensive launch plan, you can position yourself for success.

And now, it’s time to put these best practices to work! With the right tools and a solid team, you can easily position your product for a successful launch. Schedule a free consultation today and get started on your GTM journey!


Life Coaching Marketing: Tips for Attracting Clients and Building an Audience Online and Offline

The Greatness Blog

Life Coaching Marketing: Tips for Attracting Clients and Building an Audience Online and Offline

If you’re a coach, this article is for you! Let’s take your coaching business to the next level with a client attraction system

As a coach or consultant, you know that the success of your business depends on your ability to attract new clients. However, without a system in place, it can be challenging to consistently bring in new business. 

In this article, we’ll outline the steps to building a life coaching marketing system for attracting clients that will help you to grow your business and achieve your goals.

Let’s roll 😊

Client Attraction Tip For Coaches #1: Define Your Ideal Client


The first step in building a life coaching marketing plan template for attracting clients is to define your ideal client. This means understanding who your target audience is, what their needs and pain points are, and how your services can help them. Take the time to conduct market research and create buyer personas that represent your ideal clients. This will help you to create targeted messaging and content that resonates with your audience.

Let’s say you’re a life coach who specializes in helping women in their 30s and 40s who are struggling with work-life balance. To define your ideal client, you would start by conducting market research to understand the needs and pain points of this target audience. You might find that many women in this demographic are feeling overwhelmed by the demands of their career and family life, and are looking for strategies to achieve greater balance and fulfillment.

Next, you would create buyer personas that represent your ideal clients. These personas might include details such as age, occupation, income level, and family status, as well as specific challenges and goals. For example, you might create a persona named “Stressed-out Sarah,” who is a 35-year-old marketing manager with two young children and a demanding job. Sarah is struggling to juggle her work and family responsibilities and is looking for ways to achieve greater balance and reduce her stress levels.

By creating buyer personas like Sarah, you can create targeted messaging and content that resonates with your target audience. 

Create Buyer Personas Using AI


Not sure where to start? Use AI Marketing for life coaches! For example, you can ask Chat GPT (we’re using GPT 4) to give you buyer personas. In this case, I asked for buyer persons for a life coach that wants to help working moms. Here are the 3 buyer personas that it gave me:

  1. Busy Beth – Beth is a 38-year-old working mom of two young children who works as a project manager at a tech company. She is struggling to balance the demands of her job with the needs of her family, and often feels overwhelmed and stressed. Beth is looking for a life coach who can help her to develop strategies for achieving greater work-life balance and reducing her stress levels.
  2. Stressed-out Sarah – Sarah is a 35-year-old working mom of a toddler and a newborn who works as a nurse at a local hospital. She often feels exhausted and burned out, and struggles to find time for self-care and relaxation. Sarah is looking for a life coach who can help her to prioritize her own needs and develop a self-care routine that fits into her busy schedule.
  3. Overwhelmed Olivia – Olivia is a 42-year-old working mom of three school-age children who works as a marketing manager at a large corporation. She is juggling multiple responsibilities, including her job, her children’s extracurricular activities, and her aging parents’ needs. Olivia often feels like she is running on fumes and is looking for a life coach who can help her to manage her time more effectively and find ways to simplify her life.

Knowing the buyer personas can help you tailor your voice. In this case, knowing that you’re talking to moms in healthcare, tech, or management is key to create content that resonates with them.

Client attraction tip for coaches #2: Develop a Content Strategy


Developing a content strategy is an important part of attracting new clients as a coach or consultant. Here’s a list of content types and what they’re good for:

  1. Blog Posts – Blogging is a great way to showcase your expertise and provide valuable information to your target audience. Blog posts can be used to educate your audience, share your personal experiences, and offer tips and advice. They can also help to drive traffic to your website and improve your search engine rankings. Ideally, when you’re starting, you want to be uploading at least 2x per week.
  2. Videos – Videos are an engaging and effective way to communicate your message to your audience. They can be used to share your story, provide tutorials or how-to guides, and showcase your personality and brand. Videos can be shared on social media, embedded in blog posts, or hosted on video platforms like YouTube. And if you’re blogging, you can turn your blogs into videos! Lumen 5 is a great tool for this!
  3. Social Media Posts – Social media is a powerful tool for building your brand and engaging with your audience. Social media posts can be used to share your blog posts, videos, and podcasts, as well as to provide updates about your business and share behind-the-scenes glimpses of your life. They can also be used to run social media ads and promote your services to a wider audience.
  4. E-Books – E-Books are a valuable tool for providing in-depth information and insights to your audience. They can be used to offer a more comprehensive guide or resource than a blog post or video, and can be offered as a lead magnet to attract new subscribers to your email list. E-Books can also be sold as a product to generate additional revenue for your business.
  5. Webinars – Webinars are a great way to engage with your audience in real-time and provide valuable information and insights. They can be used to showcase your expertise, offer a training or workshop, or provide a behind-the-scenes look at your business. Webinars can also help to generate leads and attract new clients to your coaching or consulting services.

By creating a variety of content types, you can reach a wider audience, engage with your target market, and establish yourself as an expert in your field.

Pro tip: Be sure you create a synergy between your content and what you sell. For example: if you sell a system to help moms in burnout, write a series of content discussing the possible ways to avoid burnout.

Client attraction tip for coaches #3: Develop a Signature Talk


A signature talk is a presentation or speech that showcases your expertise and unique perspective on a topic. Developing a signature talk is an important part of attracting new clients because it allows you to demonstrate your value, establish your credibility, and connect with your audience on a deeper level. Here’s why:

  1. Demonstrates Your Value – When you develop a signature talk, you’re offering your audience something of value. You’re sharing your expertise, insights, and experiences, and providing them with actionable advice and strategies. By offering something of value, you’re demonstrating to your audience that you’re a credible and trustworthy source of information and advice.
  2. Establishes Your Credibility – Developing a signature talk can help to establish your credibility and position you as an authority in your field. When you deliver a polished, professional presentation, you’re showing your audience that you’re serious about your work and committed to helping others. This can help to build trust and establish your reputation as an expert in your field.
  3. Connects with Your Audience – When you develop a signature talk, you have the opportunity to connect with your audience on a deeper level. By sharing personal stories and experiences, you can create a sense of empathy and understanding that helps to build rapport with your audience. When your audience feels that you understand their needs and challenges, they’re more likely to trust you and seek out your services.

Developing a signature talk takes time and effort, but the benefits are well worth it. A signature talk can help you to attract new clients, establish your credibility, and connect with your audience on a deeper level.

Pro tip: Your signature talk can be as tiny as your elevator pitch and as big as your 3-day conference! You should be able to communicate your talk in a short sentence. For example: I help working moms in the healthcare industry who are suffering from mom guilt.

Client attraction tip for coaches #4: Build an Audience Offline


While online marketing is a powerful way to build an audience, offline marketing can also be an effective strategy for attracting new clients to your coaching or consulting business. Here are some tips for building an audience through offline marketing:

  1. Attend Networking Events – Networking events, conferences, and trade shows are a great way to meet potential clients and build relationships with other professionals in your industry. Attend events that are relevant to your niche, and come prepared with business cards, brochures, or other materials that showcase your services.
  2. Speak at Events – Speaking at events is a powerful way to establish yourself as an authority in your field and build your audience. Look for opportunities to speak at conferences, seminars, or other events that are relevant to your niche. Develop a polished presentation that showcases your expertise and offers practical insights and advice.
  3. Host Workshops or Seminars – Hosting your own workshops or seminars is another way to build your audience and attract new clients. Offer a free or low-cost workshop that provides value to your target audience and showcases your expertise. Make sure to collect contact information from attendees so you can follow up with them after the event.
  4. Participate in Community Events – Participating in community events, such as charity fundraisers or local festivals, is a great way to raise awareness about your business and connect with potential clients. Set up a booth or table and offer free consultations or other incentives to attendees.
  5. Use Traditional Advertising – Traditional advertising methods, such as print ads or radio spots, can still be effective in building your audience. Consider placing ads in local newspapers or magazines, or sponsoring a radio show or podcast that is relevant to your niche.

In closing


If you want to take your coaching practice to the next level, building a client attraction system will help you grow a business you love. And the sooner you can start working on the marketing strategies we’ve shared above, the better. So don’t hesitate to reach out! We have marketing packages for coaches like you! Book a complimentary call.

Ai Marketing Services

The Greatness Blog

Ai Marketing Services

Ai Marketing is here. Learn how we’re using it to help small business owners.

Hello! As a marketing leader, I am constantly on the lookout for innovative tools that can help businesses succeed. That’s why I’m excited to share with you our agency’s approach to AI marketing.


After much consideration of the various AI tools currently available, we have adopted a 50-50 approach to AI marketing. While we believe that robots can take over the world, we also recognize the importance of human involvement in marketing. We see AI marketing as similar to Tesla’s autonomous driving technology, where a human driver is still required to provide oversight. At our agency, we want our clients to know the tools we use to build and monetize their brands.


In this article, I am thrilled to explore the evolution of AI in digital marketing, the benefits of using 50Fifty Ai Marketing for businesses, and who can benefit from our brand-new packages.


So, let’s dive in!


What is AI Marketing?


You might be wondering, what exactly is AI marketing? By definition, marketing is the activity or business of promoting and selling products or services, including market research and advertising. AI marketing takes this definition one step further, by leveraging artificial intelligence technologies to optimize the efficiency of how marketing tasks are done.


Put simply, AI marketing allows digital marketers to do their jobs more easily and accurately. By automating certain tasks and processes that humans need to do manually, AI marketing helps teams work faster and provide better results for clients. This allows marketers to focus on tasks that require more human input, like developing creative strategies and customized experiences.


At Marketing for Greatness, we’re a digital marketing agency that specializes in demand generation using SEO and social media. With AI marketing tools, we’re able to expand our offerings and provide even more value to our clients.


Can AI Marketing Work For You?


If you’re considering using AI marketing for your business, it’s important to note that while current AI word processing models like ChatGPT and other AI content generators can generate content, they may not be accurate in terms of optimizing it for search engines. That’s why we continue to use our premium tools for market analysis and keyword research in our SEO tasks.


However, we have incorporated AI tools into other content marketing tasks, such as generating catchy headlines, producing long-form content outlines, and creating short product and service descriptions. Additionally, we have used AI to generate branding guides, social media calendars, social media posts, and even creative assets like logos, business cards, and promo items. Our team has put in hundreds of hours of work to craft AI-generated models, allowing us to offer AI marketing to our clients.


AI marketing can certainly work for your business, especially if you want to have a digital transformation almost overnight. However, there are situations where AI marketing may have limitations, such as when building a trademark or claiming copyrights.


For instance, the US Copyright Office only considers an AI-generated work copyrightable if a human can prove they themselves put a meaningful amount of creative effort into the final content. Digital art, poems, and books generated using tools like DALL-E, Stable Diffusion, Midjourney, ChatGPT, or even the newly released GPT-4 will not be protected by copyright if they were created by humans using only a text description or prompt, according to US Copyright Office Director Shira Perlmutter.


In other words, it’s important to be aware of how your marketing is being generated and how it is being picked up by search engines. AI marketing can be a powerful tool, but it may not be suitable for crafting your next bestseller novel or creating a patented product.


Introducing 50Fifty AI Branding & Website


We’re thrilled to announce the launch of our latest innovation: 50Fifty Ai Branding & Website. We’re using a set of AI tools with our unique library of marketing prompts to streamline the web development process and create stunning websites that deliver results.


Our AI algorithms work to analyze user behavior and optimize the design of both your brand and your website. With 50Fifty Ai Website, you’ll get a uniquely crafted website that not only looks great, but is also user-friendly and intuitive. We know that a website is often the first point of contact between a business and its customers, which is why we believe it’s crucial to have a website that delivers a great user experience.


50Fifty Ai Website also allows for faster development times and lower costs compared to traditional website development methods. This means that you can have a professional website up and running in no time, without breaking the bank.


But don’t worry – our team of web developers and designers are still involved in the process. We believe that human input is still crucial for creating a website that truly reflects your brand and engages with your customers. Our AI tools work alongside our team’s expertise to provide the best of both worlds – efficient, AI-driven development with a human touch. And with our focus on demand generation strategies and SEO, you can be sure that your website is designed with lead generation in mind.


Traditional Branding & Website vs AI 


To give you a better idea of how are we using AI marketing, let’s compare a 100% human-based project vs a 50-50 AI Marketing.


We offer custom demand generation campaigns that are tailored to each client’s unique needs. Under our traditional model, the process of building a website looks like this:


  1. Our brand strategist creates a visibility strategy
  2. Our SEO specialists conduct keyword research
  3. A content marketing plan is created and discussed with the client
  4. SEO experts create “wireframes” or outlines for the content writers
  5. Content writers produce the content
  6. The project is sent to web developers, who take care of the visual elements of the website, such as the layout and design, and build the site using coding languages like HTML, CSS, and JavaScript
  7. The final product is reviewed by our team and the client, and necessary changes are made before launching the site
  8. We then perform a quality control revision, get approval from the client, and launch the site
  9. Once the site is launched, SEO specialists configure it for technical and on-page SEO
  10. Duration: 3-4 months
  11. Team size: 6


Under our AI model, the process is more streamlined and efficient:


  1. Our AI strategist builds a chat persona for the brand
  2. Our brand strategist creates a visibility strategy
  3. Our SEO specialists conduct keyword research
  4. The chat persona is used to generate a holistic content marketing plan, which includes everything the brand needs
  5. AI content writers produce the content and our writers review it
  6. Once the content is approved by the client, the project is ready for the AI website
  7. AI web developers take care of the visual elements of the website, such as the layout and design, and build the site using coding languages like HTML, CSS, and JavaScript
  8. The final product is reviewed by our team and the client, and necessary changes are made before launching the site
  9. We then perform a quality control revision, get approval from the client, and launch the site
  10. Once the site is launched, SEO specialists configure it for technical and on-page SEO.
  11. Duration: 1-2 months
  12. Team size: 2-3


Our AI tools can assist with tasks like generating outlines and producing content, allowing our team to focus on the more creative aspects of website building, such as design and strategy. This approach not only saves time and resources but also delivers results that are just as effective as our traditional model.


With 50Fifty AI Branding & Website, we’ve taken our commitment to providing customized solutions to the next level. Our AI algorithms analyze user behavior and optimize website design to create a unique and user-friendly website that delivers results. And our team of web developers and designers work alongside our AI tools to provide the best of both worlds – efficient, AI-driven development with a human touch for SEO and Lead Generation Strategies.


AI Marketing Allows Us To Do More Events In Our Community


As the founder of Marketing for Greatness, I’ve been hosting business networking events in Austin for the past six years, and they’ve all been sold out! With our AI marketing services, our agency can be more efficient, and I get to work on my passion: connecting people!

Event marketing is a great fit for clients who want to see how customers interact with their products or services. Whether you’re a restaurant, or medical office, or you provide beauty services, home improvement services, or anything in between, we can create a tailored experience that engages with your target audience.


So if you’re looking to create a buzz around your brand and drive engagement with your target audience, let’s have a conversation. Let us help you take your marketing efforts to the next level and create a truly unique experience for your customers.


Access College America: Empowering STEM Scholars with Record-Breaking Results

The Greatness Blog

Access College America: Empowering STEM Scholars with Record-Breaking Results

In this inspiring Champions feature, we introduce Dale Price, the visionary CEO of Access College America, a college planning agency that is changing the game for STEM-focused students. With record-breaking results, Dale’s expertise and strategic niche marketing have empowered countless scholars to pursue their dreams in prestigious colleges and universities.

We’re excited to share the remarkable success story of Dale Price, CEO of Access College America, and his transformative approach to college planning in our latest Champions feature. Based in Austin, Access College America is a nationwide college planning agency that specializes in helping STEM-focused students and their families conquer the college admissions process.

Access College America’s seniors have received nearly 400 college acceptances and secured over $6 million in scholarships—and they’re not stopping there! Access College America’s curriculum is more competitive than ever before, equipping students with the skills and knowledge they need to thrive in higher education.

Dale Price’s strategic niche marketing and dedication to STEM students have propelled Access College America to the forefront of the industry. Join us as we dive deeper into this inspiring Austin-based business leader’s journey, celebrate his achievements, and explore how his visionary approach has empowered countless students to pursue their dreams. #champions

Dale Price, MBA, Leading College Consultant



Can you tell us a little about your business and how you got started?

We’re celebrating six successful years of helping our scholars prepare, apply & achieve! We’re the highest-rated college admissions planning agency in the region with over 50 five-star reviews. We are coaches for STEM majors and now include test prep services in our packages.
Behind a successful company, is a successful leader.

Since 2006, Dale Price has established himself as a knowledgeable and reliable expert in the college preparation process. His background in admissions at a prestigious California-based institution has equipped him with unique insights into the world of higher education. Over the years, Dale has guided countless students and parents, helping them secure millions of dollars in scholarships and receive acceptances from top-tier colleges across the country.

Dale’s primary mission is to ensure that each scholar finds the perfect fit in a college, emphasizing the importance of showcasing their strengths and unique stories in the most competitive environments. While working with Access College America, parents can focus on parenting, trusting Dale and his team to act as the college knowledge experts.

With the ever-changing landscape of college preparation, Dale stays ahead of the curve, adapting to online and hybrid learning, test-optional policies, and the diverse needs of students. His personalized and empathetic approach caters to a wide range of students, including those with special needs, members of the LGBTQIA+ community, returning students, veterans, and traditional high school applicants.

Dale holds a Master in Business Administration degree from the University of Redlands and a Bachelor of Arts degree in Psychology with a minor in government from the University of Texas, Austin. Among his various professional affiliations, he is the Former Scholarship Chair and Past President of Texas Exes, Los Angeles, a Professional Member of the Higher Education Consultants Association, an Associate Member of the Independent Educational Consultants Association, a Life Member of the Texas Exes, and an Ambassador for the Westlake Chamber of Commerce.

What have been some of the biggest challenges you’ve faced as a business owner in the Austin area?

In general, college consulting is a fairly new profession, but Austin happens to be a hyper-competitive marketplace. There must be well over 50 consulting practices in Austin. We are all different.

How have you been able to overcome those challenges and continue to grow your business?

Many groups are generalists and assist with all majors and areas of interests. We have a STEM specialty, and we’re extremely well versed on applications to other big state flagships. And that’s how families hear about us. Also, we are constantly creating partnerships in the community too. Our focus has always been on community reach, providing pro-bono programming for schools, libraries and various civic organizations.

What advice would you give to other business owners who are facing similar challenges?

Make sure you have a business plan, follow it and adjust it when necessary. We made several pivots during the pandemic and our business grew nearly 50%, and it hasn’t stopped growing since then either. Stay hyper-focused on your brand, poll your customers often, really understand the community you serve, and lead with service to others. The more you take, the less you’ll get. So give a lot, all the time.

Can you share a specific piece of data that you are proud of and why?

The proof is in the pudding! Our current seniors have received nearly 400 college acceptances and already have $6 million in scholarships pledged! We’re beating last year’s totals in both of these categories and the year isn’t over yet either. This is validation that in the most competitive application year, our scholars are beating the odds. And our curriculum is more competitive than it’s ever been before!

How have you leveraged the local community to support and grow your business?

We give back to our community through pro-bono programming, workshops, and talks. We are very active in local chambers, and sponsor sporting events and education foundations. Most recently we were the ‘Educator of the Year’ sponsor for the Westies, an annual event recognizing business leaders in the Westlake community.

In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

In my experience, it’s crucial to engage the expertise of professionals in marketing to ensure that your business remains competitive and relevant. By hiring talent, like MFG Agency, you can focus on your core strengths and thought leadership while they work on complex online marketing strategies tailored to your business’s needs. I hired MFG Agency, and they have been instrumental in taking my business to the next level, allowing me to concentrate on providing the best possible service to my clients.

Finally, what does being a community champion mean to you?

A community champion makes an impact and leaves the people it serves better than when they found them.
🥳 Dale is truly an inspiration for many! Congrats on your success!

About Access College America

Our mission is to help our scholars prepare, apply & achieve! 

Access College America is a comprehensive college planning service dedicated to providing personalized support and guidance for students and their families. Our expert college consultants work one-on-one with each scholar to ensure they receive the individual attention they need to thrive in the college admissions process. We understand that every student has unique needs and aspirations, which is why we create a cohesive, targeted package tailored to meet each scholar’s specific requirements.

From SAT/ACT preparation to college list building and essay guidance, Access College America is committed to equipping students with the tools and resources they need to succeed. Our goal is to help scholars navigate the often complex and overwhelming process of college admissions with confidence, empowering them to pursue their dreams and achieve their full potential. Head over to our website and check out our Free Downloadable Guides. 

Want to get featured in our Champion Series? Click here to learn more. 

About MFG-Agency:


MFG is a demand generation agency that specializes in identifying and creating growth opportunities for businesses. We understand that many companies engage in marketing efforts but often struggle to develop a solid marketing strategy and accurately measure the value of their campaigns. This can lead to disappointing ROI and dwindling motivation.

At MFG, we work closely with brands to generate leads and drive sales through targeted, data-driven marketing strategies. Our expertise in demand generation ensures that your marketing efforts yield tangible results, empowering your business to thrive in today’s competitive landscape. With MFG, you can be confident that your marketing investments are working effectively, fueling your business’s growth and long-term success.

Browse our marketing services.


Redefining Success: From Dentistry to Happy and Human

The Greatness Blog

Redefining Success: From Dentistry to Happy and Human

Too many of us grew up only seeing one kind of pathway to succeed. But what happens when that pathway doesn’t feel right?

We have the honor of connecting with many brilliant leaders in our Austin community and we’ve highlighted some amazing stories in this new series- Champions!


We asked them our question of the month: In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

We encourage you to check out the business leaders we’ve highlighted below, follow them on social media if you find their work or story interesting and celebrate their greatness #champions.



Dr. Seema Desai, Transformational Success Coach


Can you tell us a little about your business and how you got started?



I’m a recovering perfectionist and life coach, and my mission is to help outwardly-successful, overachieving women feel successful from the inside out. I was raised by hard-working, well-intentioned Indian immigrant parents to think that “success” meant being a doctor, making good money, and being married with kids. So I checked off all those boxes. I was “successful.” On the inside, I felt unfulfilled and stuck.
While my life looked Instagram perfect to the rest of the world, I felt like it belonged on the Pinterest fails website instead. I had sold myself a version of success that wasn’t mine. I found a life coach to help me with my parenting and my whole life changed. I saw first hand how powerful shifting perspectives can be, and my relationship with my kids improved dramatically. But what I didn’t expect was experiencing life-changing successes in every area of life, not just in motherhood–all because I was no longer seeing life in ways that didn’t serve me.
Coaching was so powerful for me that I decided to get certified myself, and was able to retire from dentistry because it no longer brought me purpose and joy. In the process, I wrote a book called, “Connected: Discovering Your Inner Guides.” Helping women just like me is a passion. It’s my purpose in life. And being able to help them learn how to stop allowing themselves to be overwhelmed by their to-do lists, be a deeply connected parent, draw healthy boundaries, and have compassion for themselves so they can be their best at work and at home is an absolute gift.
I am soon to launch a podcast with my colleague and friend, Dinesh Melwani, called “Happy and Human” on March 28th. Its purpose is to help overeducated, high-achieving professionals create the simple mindset shifts they need to think, do, and be better and create success, happiness, and ease sustainably in every area of life.

What have been some of the biggest challenges you’ve faced as a business owner in the Austin area?

As a solopreneur, it can feel siloed and lonely, so it’s helpful to meet other women in the area who can serve as a network and support system.

How have you been able to overcome those challenges and continue to grow your business?

In addition to my answer above, lots of self care and self compassion, and the knowledge that there is a gift or opportunity in every situation helps immensely. Having the right mindset to see when my thoughts are not serving me allows me to avoid roads I don’t want to go down, and it also helps me to see where and how my energy is better-spent.

What advice would you give to other business owners who are facing similar challenges?


Recognize when your brain is running on its “default setting,” which means you are more likely making decisions based on sub-optimal choices that you see in the moment, rather than more optimal choices that are actually present. Work on building your mindset that will serve you by serving others first.



Can you share a specific piece of data that you are proud of and why?



In 2022, I published my first book, “Connected: Discovering Your Inner Guides” as a means to help kids (ages 8-80) and their families build meaningful, healthy relationships so that they can create ease in life, even in challenging situations. The tools and tips in the book are ones that help build healthy communication skills as well as self-awareness, so that we as parents can lead in a way that will teach our children to be empathetic, solution-seeking leaders themselves.

In your opinion, how can businesses best combine online and offline strategies to reach and engage customers effectively?

Speaking engagements and online trainings or experiences, networking, and being authentic across the board.

Finally, what does being a community champion mean to you?

Living life with an abundance mindset as you support others as and when you can.
🥳 Dr. Seema is truly an inspiration for many! Congrats on your success!

Want more inspiration from Dr. Seema?

What if your life could be filled with more success, ease, happiness–and you could have the time to enjoy it all with the people you care about? What if you could meet that version of you NOW? Head over to Seema’s website and grab your FREE centering session and bonus worksheet designed to help you do just that:
Want to get featured in our Champion Series? Click here to learn more. 

About MFG-Agency:

We help find & create growth opportunities. Most businesses are doing some form of marketing but, they lack a true marketing strategy and aren’t able to attribute value to their marketing efforts leading to failed ROI which quickly becomes demoralizing.  Sounds familiar? Browse our marketing services.



6 Ways to Separate Prospects from Suspects

The Greatness Blog

6 Ways to Separate Prospects from Suspects

In this article, we’re talking about one of the biggest challenges in marketing: separating prospects from suspects.

Hey there! Jessica here from Marketing for Greatness, and today we’re talking about one of the biggest challenges in marketing: separating prospects from suspects. As a business owner or marketer, it’s essential to make sure that you’re targeting the right people with your marketing efforts. In this article, we’re going to give you six effective ways to separate prospects from suspects.


But First Things First: What is a Prospect vs a Lead?


Before we dive into the strategies to turn your suspects into prospects, we need to define some fundamental terms, starting with a lead. 


What is a lead? 


Simply put, a lead is a potential customer who has expressed interest in your product or service. However, not all leads are created equal. Some are more valuable than others, and it’s important to understand the different types of leads so you can target them effectively.


There are several different types of leads, including:

  1. Marketing leads: These are leads that have shown interest in your brand or products through various marketing channels, such as social media, email, or online ads. They are usually at the top of the sales funnel and are not yet ready to make a purchase.
  2. Sales leads: These are leads that have been qualified as potential customers and are actively considering making a purchase. They are closer to the bottom of the sales funnel and require more targeted messaging and sales tactics to convert them into customers.
  3. Qualified leads: These are leads that have been evaluated and deemed as potential customers based on specific criteria, such as their demographics, behavior, or level of interest. They are more likely to convert into paying customers and are valuable assets to any business. Qualified leads are also known by prospects.

Now that we’ve defined what a lead is, let’s dive into the differences between marketing leads and sales leads.


What is a marketing lead?


Marketing leads are potential customers who have shown interest in your brand or products through various marketing channels. They may have engaged with your social media posts, subscribed to your email list, or clicked on an online ad. They are usually at the top of the sales funnel and are not yet ready to make a purchase. Marketing leads are important because they provide potential customers that can be nurtured and converted into sales leads.

Examples of marketing leads include:

  1. Social media followers who engage with your content
  2. Email subscribers who have opened or clicked on your emails
  3. Website visitors who have downloaded a free resource or signed up for a newsletter


What is the difference between marketing leads and sales leads?


The main difference about marketing and sales leads has to do with where their mind is at. Sales leads are actively considering making a purchase. They are closer to the bottom of the sales funnel and require more targeted messaging and sales tactics to convert them into customers. 

Examples of sales leads include:

  1. Prospective customers who have requested a demo or a consultation
  2. Website visitors who have added items to their cart or expressed interest in pricing
  3. Leads who have attended a sales webinar or event


Marketing Leads vs Sales Leads: Who Handles What?


When it comes to handling marketing and sales leads, it’s important to have a clear understanding of which teams are responsible for each type of lead.

Marketing teams are typically responsible for generating marketing leads, which are the initial contacts made through marketing efforts. This includes lead capture forms on websites, social media engagement, and email marketing campaigns. The goal of marketing leads is to generate interest and create a pipeline of potential customers.

On the other hand, sales teams are responsible for handling sales leads, which are qualified leads that have shown a higher level of interest and are more likely to convert into paying customers. This includes leads that have expressed a direct interest in your product or service, engaged with your sales team, or have requested more information about your business.

In some cases, there may be overlap between the responsibilities of marketing and sales teams. For example, marketing teams may be responsible for lead nurturing campaigns that help move marketing leads down the sales funnel and qualify them as sales leads. Sales teams may also provide feedback to the marketing team about the quality of leads generated by marketing efforts.

Ultimately, the key is to have clear communication and collaboration between marketing and sales teams to ensure a seamless transition from marketing leads to sales leads. By working together, these teams can help increase lead conversion rates and drive revenue growth for the business.

It’s important to note that while your marketing team can be great at generating suspects and marketing leads, if the business doesn’t have a strategic sales process in place, sales won’t happen. It’s essential to have a clear understanding of the sales funnel and how leads move through it. This includes having a system for qualifying leads, nurturing relationships, and closing deals. Without a strategic sales process, even the most qualified leads may fall through the cracks, resulting in lost revenue for the business. By having a well-defined sales process in place, businesses can ensure that marketing leads are effectively converted into sales leads, ultimately leading to increased revenue and business growth.


We’ve covered everything about leads. Now let’s dive into prospects.


Lead vs Prospect: What’s the Difference?


A lead is a potential customer who has expressed interest in your product or service, whereas a prospect is a potential customer who has shown a higher level of interest and is more likely to become a paying customer. In other words, a prospect is a qualified lead that has been evaluated and deemed as having a higher potential to convert into a sale.

Let’s say you run an online clothing store. A lead may be someone who has subscribed to your email list in order to receive updates and promotions from your store. This person has expressed some level of interest in your products, but may not be actively considering a purchase at the moment.

In contrast, a prospect may be someone who has added items to their cart or clicked on a specific product page multiple times. This person has shown a higher level of interest in your products and may be closer to making a purchase.

By distinguishing between leads and prospects, you can more effectively target your marketing efforts and focus on those who are most likely to convert into paying customers. In this case, you may want to prioritize marketing efforts towards prospects by retargeting them with ads or offering them a discount to incentivize them to complete their purchase.

To recap: leads are typically at the top of the sales funnel, whereas prospects are further along in the sales funnel and may have engaged with your brand in a more meaningful way. 


Prospect vs Suspect: What’s the Difference?


It’s important to note that depending on your sales system, you might use different terms to filter your suspects. But generally speaking, a sales funnel looks like this:

Replace Your Sales Funnel with a Marketing Map | The ChannelPro Network


As mentioned previously, prospects are further down the sales funnel and have shown a higher level of interest in your product or service. On the other hand, suspects are potential customers who have not yet expressed a direct interest in your business. These individuals may have interacted with your business in some way, such as visiting your website, following you on social media, or subscribing to your email list, but have not yet taken a clear step towards becoming a paying customer.

Marketing teams typically focus on generating suspects through various marketing channels, such as email marketing, social media advertising, and content marketing. Once these suspects show a higher level of interest, they can be further qualified as sales leads and passed on to the sales team for further follow-up.

By generating suspects through marketing efforts, businesses can create a pipeline of potential customers and increase their chances of converting them into paying customers. However, it’s important to note that not all suspects will ultimately become sales leads, which is why it’s important to have a clear process for qualifying leads and moving them down the sales funnel.


Some characteristics of a prospect include:


  1. They have a specific problem or need that your product or service can solve.
  2. They have engaged with your brand through various marketing channels, such as social media, email, or online ads.
  3. They have shown interest in your product or service by adding items to their cart, filling out a form, or requesting a consultation.
  4. They fit the profile of your target audience, based on their demographics, behavior, or interests.

In contrast, some characteristics of a suspect include:

  1. They may have stumbled across your brand but may not necessarily have a specific need for your product or service.
  2. They have not engaged with your brand in a meaningful way or have shown a limited level of interest.
  3. They may not fit the profile of your target audience, based on their demographics, behavior, or interests.


A Great Digital Marketing Strategy Should Focus on Increasing Your Suspects, Leads, and Prospects


A great digital marketing strategy should focus on bringing in and nurturing suspects, leads, and prospects in order to increase your chances of converting them into paying customers. 


Where to start your lead generation strategy? 

Start with your content.

  • 1- Content Marketing SEO


Content Marketing SEO is a marketing strategy that combines the principles of content marketing and search engine optimization (SEO) to improve online visibility, generate traffic, and increase conversions.

At its core, Content Marketing SEO involves creating and sharing valuable and informative content that is optimized for search engines. By targeting specific keywords and search phrases that are relevant to your target audience, businesses can increase their visibility and attract more traffic to their website.

In addition to creating optimized content, Content Marketing SEO also involves building backlinks, improving website structure and technical optimization, and leveraging social media and other channels to promote content and increase engagement.

Ultimately, the goal of content marketing SEO is to improve online visibility, generate high-quality traffic, and increase conversions by providing valuable content that aligns with the needs and preferences of your target audience. This can help you build a larger pool of potential customers to work with and increase the overall success of your digital marketing efforts.

For example, let’s say you run a skincare brand. You may create a blog post that addresses common skincare concerns and offers helpful tips for solving them. By creating content that speaks to your audience’s needs, you can attract new potential customers who are searching for information about skincare and may not have heard of your brand before. Once you’ve attracted these potential customers, you can move them further down your sales funnel by capturing their email and turning them into marketing leads. One effective way to capture their email is by offering a free resource, such as an ebook or a webinar, to incentivize them to take the next step in the sales funnel. 

It’s important to note that even if a lead has expressed interest in your brand and provided their email, there is still a chance that your emails may end up in their spam folder, which can lower the chances of conversion. One way to prevent this from happening is to include a confirmation email after a lead has provided their contact information. This email should confirm the subscription and encourage the lead to add your email address to their contact list to avoid future emails going to spam. By taking these steps, you can help ensure that your marketing efforts are more effective and that you are reaching your leads’ inbox.

You might be thinking “suspects are awesome, but they won’t pay my bills!”. And you are right. A great marketing strategy should bring you, not only suspects but also prospects and paying customers. Here’s how.


2- Personalized Emails: Providing Value and Building Relationships


Sending personalized emails to your suspects can be an effective way to build a relationship and demonstrate the value of your product or service. By providing helpful information and addressing their specific needs, you can build trust and encourage them to engage with your brand. This can help move them down the sales funnel and increase the likelihood of conversion.

For example, if you run a fitness coaching business, you may send personalized emails to your suspects that offer workout tips and nutritional advice based on their specific fitness goals. By addressing their needs in a personalized way, you can build trust and demonstrate the value of your coaching services.


3- Social Media: Engaging Your Audience and Encouraging Interaction


Social media can be a powerful tool for engaging your audience and encouraging interaction with your brand. By posting engaging content and responding to comments and messages, you can build a relationship with your suspects and demonstrate your expertise in your field. Then, from your DM’s, engage in private conversations where you can have the chance to get their contact information and get them into a nurturing campaign.



4- Webinars: Providing Value and Demonstrating Expertise



One of the most effective ways to build trust with your audience is to demonstrate your expertise in your field. By providing valuable content that addresses your audience’s needs and establishes your authority, you can position yourself as a leader in your industry and build brand credibility.


Here are some examples of how you can demonstrate expertise:

  1. Thought Leadership Content: Providing Valuable Insights and Expertise

Thought leadership content can be an effective way to demonstrate your expertise and provide valuable insights to your audience. This can include blog posts, articles, white papers, and other types of content that offer valuable insights and expertise in your field. By providing content that addresses your audience’s needs and establishes your authority, you can build trust and encourage them to engage with your brand.

  1. Case Studies: Demonstrating Your Successes and Achievements

Case studies can be an effective way to demonstrate your expertise and highlight your successes and achievements. By providing detailed case studies that showcase how your product or service has helped previous clients, you can demonstrate the value of your business and encourage potential customers to engage with your brand.

  1. Industry Events: Speaking Engagements and Workshops

Participating in industry events such as speaking engagements and workshops can be a powerful way to demonstrate your expertise and build credibility in your field. By offering insights and expertise on relevant topics, you can establish yourself as a thought leader and build brand credibility. This can help attract new potential customers and encourage them to engage with your brand.

  1. Live Webinars

Webinars can be a powerful way to provide value and demonstrate your expertise in your field. But they need to be done right. According to a report by GoToWebinar, webinars are one of the most effective marketing tactics for generating high-quality leads. The report found that 73% of B2B marketers and sales leaders believe that webinars are the best way to generate high-quality leads. Webinars also offer high engagement rates, with an average attendance rate of 40-50% and an average viewing time of 61 minutes per webinar. 

By implementing some of the strategies we’ve discussed, you can generate a substantial number of marketing leads. However, it can be challenging to identify and filter out the true sales leads that are most likely to convert. 

So let’s take care of this issue.


6 Ways to Separate Prospects from Suspects


Identifying the most qualified leads is critical to a successful sales and marketing strategy, as it allows businesses to focus their resources and efforts on those leads that are most likely to convert into paying customers. However, depending on the volume of leads and the complexity of the sales process, this can be a daunting task, especially if your business relies on manual lead qualification.

Fortunately, there are many customer relationship management (CRM) software options available that can help streamline the lead qualification process. These tools can automate lead scoring, behavior tracking, and other data analysis tasks, allowing sales and marketing teams to more effectively identify and prioritize leads for follow-up.

If you’re in search of a comprehensive CRM system, we highly recommend Kartra. 

Kartra is an all-in-one marketing platform that offers a range of tools and features designed to streamline and optimize your marketing and sales efforts. With Kartra, you can easily create and launch marketing campaigns, manage your leads and customers, and track your sales and revenue performance. 


Best Funnel Builders Karta



As certified Kartra partners, we offer full integration services that enable you to focus on running your business while we take care of turning your lead generation engine ON! To get started with a free trial, click here.

Your CRM software can also help businesses gain insights into the behaviors and preferences of their leads, providing valuable data to inform their sales and marketing strategies. By using these insights to tailor their outreach efforts, businesses can build stronger relationships with their leads, increase engagement, and ultimately improve their chances of conversion.

Of course, the effectiveness of CRM software depends on the quality and accuracy of the data being input. It’s essential for businesses to ensure that their data is clean, up-to-date, and accurate, to ensure the most effective use of their CRM software. Additionally, it’s important to regularly review and update lead qualification criteria to ensure that they align with current business objectives and customer preferences.


Here are six effective ways to separate prospects from suspects:

  1. Attribution. Attribution is a data analysis technique that can be used to track and measure the effectiveness of different marketing channels and touchpoints in the customer journey. By assigning credit to each touchpoint in the sales and marketing process, attribution can help businesses identify the most effective channels for generating and nurturing leads, as well as the touchpoints that are most likely to lead to conversions.
  1. Behavior Tracking: Track the behavior of your leads, such as website visits, email opens, and social media engagement, to identify those who have shown a higher level of interest and engagement.
  1. Lead Scoring: Use a lead scoring system to evaluate the level of interest and engagement of each lead. This can help identify the most qualified leads and prioritize follow-up efforts.
  1. Irresistible Offers: To generate sales calls and increase conversions, businesses can offer an irresistible offer to incentivize leads to take action. An irresistible offer is a compelling offer that provides significant value to the lead and motivates them to take the next step in the sales process. Examples of irresistible offers might include a free consultation, a free trial or demo, a limited-time discount or special offer, or access to exclusive content or resources. The key to creating an irresistible offer is to provide a significant value that aligns with the needs and preferences of the lead, while also creating a sense of urgency or exclusivity that motivates them to take action.
  1. Heat Mapping: Heat mapping tools can help businesses identify which areas of a website receive the most clicks, scrolls, and engagement, allowing them to optimize these areas for maximum effectiveness. By using this data to tailor website content, design, and user experience to the preferences and behaviors of their leads, businesses can increase engagement and ultimately improve their chances of conversion. Heat mapping can also be used to identify areas of a website that are not performing as well, allowing businesses to make improvements and optimizations to improve engagement and conversion rates. For example, if a heat map shows that a certain form field is consistently being skipped over, businesses can adjust the form to make it more user-friendly and increase completion rates.
  1. Sales Team Feedback: Solicit feedback from your sales team to identify leads that have shown a higher level of interest and engagement. This can help identify the most qualified leads and prioritize follow-up efforts.

By using these strategies to separate prospects from suspects, you can focus your sales and marketing efforts on the most qualified leads and increase your chances of conversion. This can help improve your lead generation efforts and ultimately lead to increased revenue for your business.

In Closing

Separating prospects from suspects is a crucial aspect of a successful sales and marketing strategy. By identifying and engaging the most qualified leads, businesses can increase their chances of conversion and ultimately drive revenue growth.

To improve your lead generation and sales conversion efforts, it’s important to be strategic and intentional in your approach. This includes focusing on the most qualified leads, leveraging advanced tools and technologies, and building trust and loyalty with potential customers. 


Shall we talk about your leads?


Wanna chat about your marketing and sales leads? We can provide valuable insights and recommendations to help you optimize your strategy and achieve your sales and marketing goals. Contact us today to learn more and take the first step toward growing your business.

Reasons Why You Should Be Using Storytelling To Sell More on Social Media

Using storytelling for social media sales

The Greatness Blog

Reasons Why You Should Be Using Storytelling To Sell More on Social Media

In this article, we’ll learn how incorporating storytelling into your social media strategy can help you build deeper connections with your audience and increase sales!
Using storytelling for social media sales

If you’re tired of putting a lot of effort to post on social media, but you’re not getting engagement, chances are, you’re considering giving up. So, before you quit social media marketing, we encourage you implement a storytelling strategy. This might be what you’ve been missing!


What is storytelling marketing?


Storytelling marketing is a way for your brand to create content that incorporates a narrative. Stories are the way we perceive and remember our lives. Storytelling gives your brand character, appeal and relatability that facts and stats simply can’t.


Storytelling has long been a staple of marketing and advertising, but in the age of social media, it has taken on a whole new level of importance.


Storytelling marketing can be your next best strategy. Here’s why


In a nutshell, instead of broadcasting messages, your social channels will have a well-oiled set of stories that will take your users into a journey.


Storytelling marketing isn’t a new concept. In fact, it’s been used by powerful brands like Disney, to build a deeper connection with their audience.


Let’s check out some of the benefits of storytelling marketing:

  1. It helps you connect with your audience

One of the biggest advantages of social media is that it allows you to connect with your audience in a much more personal and intimate way. And what better way to do that than through storytelling? By sharing stories about your brand, your products, and your customers, you can create a sense of connection and emotional resonance with your audience that will make them more likely to engage with your content and ultimately make a purchase.

  1. It adds depth and meaning to your marketing message

In today’s fast-paced and attention-deficit world, it’s all too easy for marketing messages to get lost in the noise. But with storytelling, you can add depth and meaning to your message that will help it stand out and stay in the minds of your audience. By sharing real-life stories that illustrate the benefits of your product or service, you can create a deeper connection with your audience and help them understand why your brand matters.

  1. It makes your content more shareable

Social media is all about sharing, and if you can create content that is both interesting and emotionally resonant, it is much more likely to be shared by your audience. And when your content gets shared, it has the potential to reach a much wider audience, which can help you grow your brand and increase sales.

  1. It helps you build a strong brand identity

Storytelling is a powerful way to build a strong brand identity and differentiate yourself from your competitors. By sharing stories about your brand’s history, values, and mission, you can create a distinct and memorable brand image that will help you stand out in a crowded marketplace.

  1. It’s easy and cost-effective

Unlike traditional marketing methods, using storytelling on social media is easy and cost-effective. With a few clicks, you can create and share stories that will engage and inspire your audience, all without breaking the bank.

I Gained 20,000 TikTok Followers Quickly Using Storytelling

As a marketer, I always try to stay on top of the latest social media trends and techniques. But despite my best efforts, I felt like my account had reached a plateau. My Instagram followers weren’t growing, and my engagement was stagnant. I knew I needed to try something new to break through the noise.

That’s when I decided to give TikTok a try. I had heard a lot of buzz about the platform and how it was a great place for businesses to connect with their audience through storytelling. So, I decided to give it a shot.

I started by creating short, engaging videos that told a story about my brand. I focused on showcasing the personality behind my business and the unique challenges I had to overcome, as a mom of 4 and a businesswoman. I didn’t follow dancing trends or even trending sounds. I did “story time” videos.

To my surprise, my TikTok account started to take off. Within a month, I had gained over 10,000 followers, and my engagement was through the roof. People were commenting, sharing, and even reaching out to me to learn more about my brand.

Now, just a few months later, my TikTok account has over 20,000 followers, and it’s still growing. I can’t believe the impact that storytelling has had on my social media presence. It’s a powerful tool that has helped me connect with my audience in a whole new way and drive real results for my business. If you’re feeling stuck on social media, I highly recommend giving storytelling a try. It just might be the boost your brand needs to reach new heights.


Storytelling vs Educational Content

As a social media manager, I love doing audits for my clients. It’s a great way to get a fresh perspective on their accounts and identify areas for improvement. So when I was asked to do an audit for a coach, I was excited to dive in and see what I could find.

Upon first glance, the coach’s account seemed to be doing well. She had a good number of followers and a decent level of engagement. But as I dug deeper, I noticed that her account wasn’t reaching any new people. And when I analyzed her content, I saw that it was mostly educational in nature. While education is important, I knew that it wasn’t the only type of content that would resonate with her audience.

That’s when I suggested incorporating storytelling into her content strategy. I knew that stories had the power to connect with people on an emotional level and really drive home a message. So we started experimenting with different types of storytelling, from personal anecdotes to case studies.

The results were amazing. Within just a few weeks, we saw a significant increase in engagement and a return of lost followers. People were responding to the stories we were sharing and connecting with the coach on a deeper level. And as a result, her account began to reach new people again.

It was a great reminder of the power of storytelling in social media.

How To Find Storytelling Content Ideas?

Finding storytelling content ideas can seem intimidating, but it doesn’t have to be. Here are a few tips to help you get started:

  1. Look to your customers for inspiration: Your customers are a goldmine of storytelling content ideas. Consider sharing stories about how your products or services have made a difference in their lives. This can be especially powerful if you can find a way to showcase the emotions behind the story.

  2. Share behind-the-scenes stories: People love getting a glimpse into the inner workings of a business. Consider sharing stories about your team, your processes, or even your struggles and successes. This type of content can help humanize your brand and make it more relatable to your audience.

  3. Share personal stories: If you’re comfortable doing so, sharing personal stories can be a great way to connect with your audience. Consider sharing stories about your own experiences or challenges that relate to your business or brand. This can help people see you as a real person and build a stronger connection with your brand.

  4. Use customer reviews or testimonials: Customer reviews and testimonials can be a great source of storytelling content ideas. Consider sharing stories from customers that highlight the benefits of your products or services in a compelling way.

  5. Look to your brand’s history: If your brand has a long history, consider sharing stories about its evolution or key milestones. This can help people understand the values and mission behind your brand and make it more memorable.

There’s a good chance that you’ve been looking for trends as ways to generate your content. I say, ditch that! You want to take a deeper look at your brand, and your message, and explore where is the gap in the market. 


Don’t be a trend follower. Be a trendsetter.

How to create relatable storytelling content?

Creating relatable storytelling content is important for a number of reasons. Firstly, it helps you connect with your audience on a deeper level. By sharing stories that are relevant and relatable to your audience, you can create a sense of connection and emotional resonance that will make them more likely to engage with your content and ultimately make a purchase.

Secondly, it helps you stand out in a crowded marketplace. With so much content being shared on social media, it can be difficult to get noticed. But by creating relatable storytelling content, you can differentiate yourself from your competitors and create a distinct and memorable brand image.

Finally, it helps you build trust and credibility with your audience. By sharing real-life stories and experiences, you can help people see you as a real person and build a stronger connection with your brand. This can help you earn the trust and credibility you need to drive sales and grow your business.

Tips to create relatable storytelling content

Creating relatable storytelling content is all about finding ways to connect with your audience on a personal level. Here are a few tips to help you create content that resonates:

  1. Use real-life examples: Rather than just talking about your products or services in abstract terms, use real-life examples to illustrate their benefits. This can help people see how your products or services can fit into their lives and make them feel more relatable.

  2. Share personal stories: Sharing personal stories can be a great way to connect with your audience. Consider sharing stories about your own experiences or challenges that relate to your business or brand. This can help people see you as a real person and build a stronger connection with your brand.

  3. Show vulnerability: Nobody’s perfect, and people appreciate honesty and authenticity. Consider sharing stories about your mistakes or challenges and how you overcame them. This can help people feel like they can relate to you and your brand.

  4. Use relatable language: Use language that is relatable and easy to understand. Avoid using jargon or technical terms that people may not be familiar with.

  5. Share stories from your customers: Customer stories can be a powerful way to connect with your audience. Consider sharing stories from customers that highlight the benefits of your products or services in a compelling way.

 Mistakes To Avoid While Creating Storytelling Content 

Creating relatable storytelling content is all about finding ways to connect with your audience on a personal level. But there are a few mistakes you’ll want to avoid if you want to create content that truly resonates:

  1. Focusing too much on the product or service: While it’s important to highlight the benefits of your products or services, you don’t want to make that the sole focus of your storytelling content. Instead, focus on the emotions and experiences that your products or services create.

  2. Being too salesy: While you want your storytelling content to drive sales, you don’t want to come across as too pushy or salesy. Focus on creating content that is helpful, informative, and engaging, rather than just trying to sell, sell, sell.

  3. Being too preachy: Being too preachy on social media is a big mistake because it can turn people off and damage your brand reputation. Nobody likes being lectured, and if you come across as preachy or judgmental, it can be a turn-off for your audience. They may see you as being arrogant or out of touch and be less likely to engage with your content or make a purchase.

  4. Not showing vulnerability: As mentioned above, people appreciate honesty and authenticity. Consider sharing stories about your mistakes or challenges and how you overcame them. This can help people feel like they can relate to you and your brand.

  5. Being too self-centered: Your storytelling content should be about your audience, not just about you. Focus on creating content that resonates with your audience and addresses their needs and interests.

How to track results from social media?

Tracking your content on social media is crucial for understanding how much revenue it is driving for your business. Here are a few tips to help you track your content and see how it’s performing:

  1. Use social media analytics: Most social media platforms offer built-in analytics tools that allow you to see how your content is performing. These tools can help you understand things like how many people are seeing your content, how many are engaging with it, and where your traffic is coming from.

  2. Use Google Analytics: If you have a website or blog, Google Analytics is a powerful tool for tracking your content’s performance. It allows you to see things like how much traffic your content is driving to your site and where that traffic is coming from.

  3. Use tracking links: If you want to get more granular data on how your content is performing, consider using tracking links. These are special links that allow you to see how many people are clicking on them and where they are coming from.

  4. Use conversion tracking: If you have an e-commerce store or are selling products or services online, consider using conversion tracking to see how your content is driving sales. This will allow you to see how many people are making purchases after interacting with your content.

By using these tools and techniques, you’ll be able to track your content’s performance and get a better understanding of how it’s driving revenue for your business.


In Conclusion


Using storytelling on social media is a powerful and effective way to connect with your audience, drive engagement, and ultimately increase revenue for your business. But it’s important to do it right. By avoiding common mistakes and using the right tools and techniques, you can create relatable and engaging storytelling content that resonates with your audience and drives real results for your business.

If you’re struggling to create compelling storytelling content or want to boost your social media presence, we can help. As experienced social media experts, we have the skills and expertise to help you craft powerful stories that connect with your audience and drive real results for your business. Contact us today to learn more and see how we can help you take your social media presence to the next level.


5 Proven Ways to Boost Your Word-of-Mouth Marketing in 2023

The Greatness Blog

5 Proven Ways to Boost Your Word-of-Mouth Marketing in 2023

In this article, we’ll recommend our top 5 easy yet effective techniques for creating an impressive oral advertisement strategy and taking your organization to new heights by 2023!

With digital content saturating the market, getting visibility in business is a huge challenge. While traditional marketing strategies are losing traction as consumers become more and more suspicious, one method that never fails to work is word-of-mouth marketing. 

In this article, we’ll recommend our top 5 easy yet effective techniques for creating an impressive Word of Mouth Marketing Strategy and taking your brand to new heights by 2023!


What is W.O.M.M. and why is so effective

Before delving further into it, let’s get to the basics of word-of-mouth marketing. Essentially, it is when customers spread information about a business or product among their peers – be it through verbal conversations, social media posts or other means. Unlike traditional advertising which requires investment from companies themselves; this form of promotion comes free and has much higher reliability as its source of origin is often perceived as being trustworthy.

As the digital age continues to evolve, so does consumer skepticism of traditional advertising. With a plethora of marketing messages coming from every direction, consumers have learned how to distinguish what feels like “marketing.” Therefore, businesses should prioritize word-of-mouth marketing in 2023. This type of communication carries more weight as people are likely to believe and act on their friends’ or family members’ recommendations due its reliability and trustworthiness.

Word-of-mouth marketing is invaluable in forming an active community around a business. When customers feel involved and welcomed, they are more likely to stay loyal to the company and advocate for it among their peers. This snowball effect leads to further success as each new customer increases the amount of word-of-mouth referrals exponentially!


Types of Word of Mouth Marketing Strategies

Business owners can create a strong word-of-mouth marketing approach by taking advantage of these five straightforward techniques. Word of mouth promotion is an effective way to advertise products or services and to cultivate a devoted following for your brand. Here are the top five methods that successful business operators use:

1- Use Instagram stories to show your audience that you are human:

People bond with other people, not merely companies. If you share your business’s tales and experiences or even a bit of yourself, it can help form an honest and more understandable rapport with your customers. This strengthens the trust they have in your brand while also prompting them to spread positive words about your company to their social circle; ultimately helping increase sales!


2- Build a non-business related channel to expand your social 


If you want to widen your online reach and create a strong connection with an even larger audience, it’s essential that you promote content on social media platforms that are not exclusively related to your business. Building a personal blog, creating an account for something outside of work or hosting podcasts is the perfect way to do this. Not only will this help grow your presence among potential customers but also expand your digital circle!


3- Sponsor local events:

Showing your support for the local community by sponsoring events such as charity runs, sporting tournaments, or cultural activities is an effective way to create brand recognition. Not only will it provide you with a chance to meet your prospective customers face-to-face and get their valuable input and feedback, but also give you leverage in building a positive reputation within the region!


4- Showcase your brand as an active member in your community:

Participating in local events, giving back to the community and supporting causes will not only demonstrate that your business is socially responsible, but it can also help build trust with customers. As a result of this loyalty they are likely to share information about your company with their family and friends – driving even more footfall through word-of-mouth.


5- Leverage short videos on Youtube:

Have you ever thought of leveraging YouTube to effectively promote your business and strengthen its online presence? Producing short, captivating videos can certainly do the trick! From showcasing products or services to sharing stories of how your company makes a difference in people’s lives, there are countless opportunities for you. You could also provide helpful advice and tips about using your offerings that would further build strong customer relationships with those who follow you.


In summary, building a strong community and focusing on word-of-mouth marketing can be a key driver of business growth in 2023. By leveraging these simple tactics, business owners can increase trust, attract new customers, and encourage loyalty.


Don’t take my word for granted, just watch this episode on Shark Tank!

In Season 14, Episode 10, you’ll observe the far-reaching effects of social media on your business success. 

Despite having a great product or service, if you don’t have an online presence and a strong social media platform to showcase it on, then chances are that potential customers won’t be aware of it – leaving your business out in the cold!


Is your business in need of a marketing boost?

Let’s chat and explore how I can help you succeed! Reach out to me at, and let’s get the ball rolling. I’m excited to discuss this opportunity with you soon!

20 Top Personal Branding Strategies for 2023

The Greatness Blog

20 Top Personal Branding Strategies for 2023

From creating a personal brand to networking and gaining exposure, these are the top personal branding strategies you can start using today.

The Harsh Reality: If You Do Not Become A BRAND Then You Become A Commodity!

Personal branding entails creating a name and reputation for yourself in both the personal and professional spheres. This involves your goals, accomplishments, career growth, current projects, success stories–anything that would contribute to future objectives.

People naturally create a personal brand for themselves, but what separates those who are successful is the dedication they put into controlling their narrative. Oprah Winfrey is one prime example of how consistency and hard work can build an incredible personal brand that spans the globe.


20 Personal Branding Strategies for 2023

If you do not want your online brand to take on a life of its own and control the narrative, here are my top 20 brand-expert-approved strategies you should be implementing today.


Personal Branding Strategy #1: You Need A Website

If you want to be known, having a website is key. Whether it’s acting as your portfolio to showcase your talents, or simply outlining what you do and where people can find more information about you and your services, having an online home-base is essential and any brand consultant will tell you that.

If you’re considering building a website, start with the basics: make sure it has information about who you are and what you do, portfolio pieces that feature the projects that you’ve worked on, and contact information so contacts can reach out to have a conversation. Starting simple will help build a great foundation for later expanding by creating content that elevates your authority.


Personal Branding Strategy #2: You Need A Brand Voice

A strong personal branding strategy needs to include an established, consistent brand voice. Your audience will look for that when they engage with you so make sure it’s recognizable! Knowing and owning your unique tone helps you stand out in the crowd and sound like the real you. 

Keyword here: the real you!


Personal Branding Strategy #3: Embrace Vulnerability With A Balance

Every social platform allows us to share a piece of ourselves with the world, but too much can come off as unprofessional and overly personal.

When crafting your personal brand, aim to be genuine and transparent, while still maintaining boundaries that are respectful to yourself and others.

Showing a vulnerable side allows you to connect more deeply with viewers, because they can feel seen and understood through your stories. To build rapport with your audience, open up about certain aspects of life, but make sure you don’t give away too much. You want to be personal, but not private.


Personal Branding Strategy #4: Develop Relationships

One of the best ways to establish yourself as a thought leader in your industry is to cultivate meaningful relationships. Make an effort to meet new people, engage with influencers and build strong networks.


Personal Branding Strategy #5: Leverage Email Marketing

Email marketing is an essential part of forming and maintaining your personal brand. Consistency is key to a successful personal branding strategy!

When done right, email marketing can help you build a strong base of loyal customers and followers who will recognize you as an expert in your field. 


How to get more referrals from email marketing?

Adam Boyd, Sales Expert and founder of The Northwood Group shared a powerful 5-step email cadence to get more referrals. In his words:

– I’d have a first conversation with someone. Most people do that.

– I took copious notes in our CRM. Some people do that.

– I loaded the person’s contact info into Salesloft with a sequence I’d built.

– The first step of that sequence was an email I sent the following day, which we personalized. It included the types of deals we wanted to see.

– A second step involved sending a mutually beneficial introduction to someone within the next 2 weeks.

– The third step was following up on that introduction within 3 weeks after.

– The fourth step was a handwritten note (time consuming, yes, but there are services that can help) that included the type of deal we wanted to see. This was usually 2-3 months after the first call.

– The fifth step was asking for another call to see how things are going.

Not rocket science. Just a little work all the time.


Personal Branding Strategy #6: Showcase Your Expertise

A great place to start is by writing long-form articles. Putting your knowledge and expertise down on paper (or digital) provides an effective way for your personal brand to break through the noise in any market. Long-form content offers substance, credibility, and personal insights that cannot always fit into simple posts or tweets. Allowing yourself to be vulnerable and open about sharing your true wisdom can really help you stand out from the crowd and enhance your reputation as an expert.


Personal Branding Strategy #7: Get Creative

Try out different platforms, test out different content types (e.g., podcasts, videos, images) and experiment with different formats, including edu-tainment (mix education and entertainment).


Personal Branding Strategy #8: Use Social Proof

Leverage the power of user-generated content to show others how passionate people are about your work. Get customer testimonials, reviews, and case studies in order to build trust and credibility.


Personal Branding Strategy #9: Build A Community

Encourage engagement and foster relationships within your network by creating an online community to engage with like-minded individuals. It can be a Facebook Group or a Telegram group.


Personal Branding Strategy #10: Give Back

Find ways to give back to your industry or local community through volunteering, mentoring, or donating. This will create goodwill and demonstrate your commitment to making a positive difference in the world.


Personal Branding Strategy #11: Know Your Audience

It’s important to know who your target audience is so that you can tailor your content and message accordingly. Find out what they care about, their pain points, and what type of content resonates with them.  Especially their pain points. You want to create content that adds value so they come for more.


Personal Branding Strategy #12: Create A Clear Brand Image

Have an eye-catching logo, website design, and consistent color palette to help create a recognizable brand identity.


Personal Branding Strategy #13: Monitor Your Reputation

Keep an eye on what’s being said about you and your brand online so that you can address any issues or questions promptly. You can automate this process with social listening tools such as Hootsuite or for your social media, and create Google Alerts to get instant notifications.


Personal Branding Strategy #14: Promote Yourself

Advertising yourself and your personal brand is one of the most important things you can do to increase your exposure. Whether it’s sponsoring an event that aligns with your values or promoting yourself on social media, there are endless opportunities to get your brand out there.


Personal Branding Strategy #15: Influencer Marketing

Leverage relationships with industry influencers to give yourself a boost. Invite them to collaborate on projects, have them review your products or services, or just follow their content and comment on it.


Personal Branding Strategy #16: Measure Success

It’s important to track the key performance indicators (KPIs) of your personal branding strategy to see what’s working and what can be improved.

When it comes to optimizing a website to generate more conversions, co-founder and SEO expert at MFG, Alex Rodríguez it’s important it is to track KPI’s for the success of a website. One KPI he highly recommends paying attention to is how much time users are spending on your pages, as tracked through Google Analytics. This metric measures how long visitors are staying and how far they’ve scrolled down your page.

Knowing this KPI can give valuable insight into what content interests your users, meaning you can adjust your strategy accordingly and increase engagement, or make the necessary pivots until you see results.


Consider reading next: How Will Small Businesses Grow In 2023? 


Personal Branding Strategy #17: Leverage SEO

Optimize your website, blog content, and social media posts to ensure they are easily found by potential customers or employers.


Personal Branding Strategy #18: Create A Personal Brand Statement

Take some time to think about who you are, what makes you unique, and your mission. Develop a personal branding statement that succinctly explains what you do and why people should care.


Personal Branding Strategy #19: Wear Your Brand

To make life a little easier and have fun in this process, why not take your personal branding to the next level by wearing it out?

Pick one word or phrase from your personal brand statement and have it printed on a t-shirt or even accessories like keychains, caps, and mugs! This can be your chance to show everyone what makes you, you! Get creative with this idea and personalize merchandise to ensure everyone remembers who you are while having fun doing it.


Personal Branding Strategy #20: Embrace Failure

Everyone makes mistakes – it’s part of life. Learn from them, take risks, and don’t be afraid to fail in order to succeed in the long run!

In Closing

By utilizing these top personal branding strategies for 2023, you will be able to build a powerful and successful brand that will capture the attention of your target audience. With hard work and dedication, you can create an impressive personal brand that will help catapult your career, open doors of opportunity, and set you apart from the competition.


Considering Hiring A Personal Branding Company?

We might be able to help. Our approach to branding is revenue-driven. We give brands visibility and conversions. For us, a website needs to be more than pretty. It needs to assist in growing your bottom line. 

So, if you’re looking for a branding company that can grow your brand and grows your revenue, let’s have a conversation.  Click here to learn more.

5 Ways to Automate Your Real Estate Business to Get More Leads

The Greatness Blog

5 Ways to Automate Your Real Estate Business to Get More Leads

Are you looking for ways to automate your real estate business? Check out these five tips for automating your marketing and generating more leads.

If you’re like most realtors, you’re always looking for ways to streamline your business and make it more efficient. This usually involves buying a CRM or some real estate marketing software. But in order to get the most out of these tools, you need a strategy to activate marketing automation for your business.

By being strategic about your marketing automation, you can free up more time to focus on other aspects of your business.

If marketing automation for your real estate business sounds like music to your ears, keep reading!

What is marketing automation?


Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management.

A well-executed real estate automated marketing strategy allows you to target potential home buyers who have been searching for homes in a certain price range and will position your real estate brand in front of those potential home buyers, even while you’re sleeping or working on your open houses (to be more realistic!). 

Marketing automation is where the money is at! Because, quite frankly, your day doesn’t have more hours. And if you want to hit those audacious goals, you’ll need to be able to do things differently than your competitors.

However, marketing automation is more than just software- it’s also about using strategies to improve the effectiveness of marketing campaigns. Or else you’ll find yourself with lots of tools and no direction on how to use them to actually generate leads.

Let’s cover our top 5 real estate marketing automation strategies that are design to save you at between 30-40 hours each month. You ready?

Marketing Automation Tools & Ideas


There are a lot of ways to do this, but we’ve compiled a list of the five best ways to automate your real estate business to get more real estate listings. By automating the tasks that take up the most time, you’ll be able to focus on what’s important: selling houses!  

1) Real Estate Content Marketing Automation  

There’s no question that content marketing is an essential part of any digital marketing strategy. After all, without content, there would be nothing to share on social media, no way to attract new leads, and no way to build trust and credibility with your audience. However, many realtors leave content marketing to their broker. This is a mistake for several reasons. 

First of all, your broker is likely already marketing their own brand. As a result, they’re not likely to be too interested in promoting your content. Second, even if your broker is willing to promote your content, they probably don’t have the time or expertise to do it effectively. And third, by creating your own unique content, you’ll be able to reach new people online who might not otherwise be exposed to your brand.

Fortunately, there are plenty of automated tools and software programs out there that can help you with the content creation and promotion process. Below are some of the content automation tools you can use for your real estate content marketing:

  1. Google Alerts. Follow your top targeted cities and neighborhoods and use Google Alerts to get news as soon as they happen. 
  2. Create your very own bank of ideas based on the questions that your clients have. No software required! Just use a Word Document or Google Document. 
  3. Generate a content calendar for the full year and plan the content that will support all the stages of your prospecting process. You can also plan content that can assist you to generate referrals from your existing clients. If you’re looking to automate your workflows and get reminders, we recommend using We’re been using it with our clients and works great.

By using a content publishing tool like HubSpot (for articles) or (for social media), you can plan, create, and publish your content ahead of time. This way, you can spend less time creating content and more time promoting it and following up with leads. 


2) Real Estate Social Media Automation 

If you’re manually posting to social media every day, it can start to feel like a full-time job! To make your life easier, try automating your social media process by breaking it down into smaller tasks. For example, you can batch create content ideas, graphics, and captions ahead of time. That way, when it comes time to post, all you have to do is hit publish. You can also use hashtags and location optimization (geotagging) to reach a wider audience. 

That’s why social media automation tools are so valuable. Here are some of the tools we recommend for social media automation:

  1. Facebook (now Meta) offers great features where you can schedule posts, stories, and videos ahead of time.
  •  A pro tip: Schedule stories with clickable links using Meta, so you can ask your audience to book an appointment
  1. Use the Canva pro features to set up your branding so your social media content looks uniform. You can even get Canva templates that can help you create your graphics quicker. Or simply outsource this process entirely so you can always have amazing graphics! 

Just remember to keep an eye on your social media accounts so you can respond to any comments or messages in a timely manner. 

How to schedule Instagram Reels ahead of time?

If you’re looking for a way to save time on your Instagram Reels, you can actually schedule them ahead of time. This can be a huge help if you’re trying to keep up with a consistent posting schedule. You use the native scheduling feature in Later. With Later, you can create your Reel and then select the date and time that you want it to go live. 

You’ll be able to be consistent in pushing  Reels out on a regular basis, even if you don’t have the time to post them every day.

3) Real Estate Newsletters Automation 


Staying in touch with past clients and potential leads is essential for generating referrals and repeat business. However, manually sending out newsletters can be time-consuming. 

Fortunately, there are plenty of great newsletter automation tools out there that can save you hours every month. 

MailChimp and Constant Contact are two popular options that allow you to create beautiful newsletters with ease. Plus, they make it easy to manage your contacts and send out automated emails when someone subscribes to your newsletter.  

Tips to facilitate your newsletter automation workflow:

  1. Use a planner so you can build your newsletters around strategic dates. 
  2. Avoid sending newsletters during busy seasons. While there’s nothing wrong about sending a newsletter during Thanksgiving, you’ll be competing with the e-commerce brands who are already sending dozens of emails to your potential clients.
  3. Write the content for your newsletters in batches. Here’s an example of your Q1 newsletters: 

          – January 11: Welcoming 2023 with market predictions for 2023
          – January 25: Top 5 Communities for families in your city
          – February 7: Top 10 Ideas to Celebrate Valentines as a Family
          – February 23: Featuring a listing 
          – March 1: Downloadable PDF with trusted providers for Spring Cleaning
          – March 14: Calendar of events for families (feature popular festivals during April, May, and June

  1. Segment your audience so you can plan nurturing campaigns for your renters.

  • Once you plan the topics ahead, you then can automate your content management system and create reminders with the information you’ll need in order to prepare your newsletter following your content lifecycle plan. And just know that you can hire a real estate marketing agency and they will take over this entire process for you!

Between automating your real estate social media and newsletters, you’ll be saving at least 20 hours each month (if not more!).

Now let’s get you to save time with those repeatable tasks that are part of your real estate marketing.

4) Postcard Automation 


Nothing says “professional” like getting a personalized postcard in the mail from your favorite realtor! However, writing out and mailing dozens of postcards can take up a lot of time—time that could be spent generating new leads. 

Luckily, there are plenty of postcard automation services out there that make it easy to design and print professional-looking postcards without breaking the bank. Postalytics and Send Out Cards are two great options that offer affordable postcard printing and mailing services. They even offer automated campaigns so you can set it and forget it! 

You’re probably doing all the above real estate marketing tactics. But if you want to stand out, a great real estate marketing idea for 2023 is to level up your Local SEO efforts so that people who are near you can actually find you.

So what is Local SEO and how can this be integrated with your real estate content marketing automation strategy?

5) Local SEO Automation for Realtors


One of the best ways to ensure that your site is visible to people in your vicinity is to optimize your online presence for local SEO. This involves making sure that your name appears prominently in search results for relevant keywords.  This works great for realtors who have a physical location. Your broker might have Local SEO and you might be able to leverage their presence if you play your cards right.   

While you’re not expected to be a pro and learn SEO, it’s important for you to know that your online presence can be optimized in a relatively fast way by using SEO automation tools.  And by SEO Automation tools we mean automating the workflows. Unfortunately, while there are artificial intelligence tools for SEO tasks, the work that it takes in order to make edits on the site and actually distribute links and build directories is still done by humans.

Final Words


Real estate can be a very rewarding career, but it takes a lot of hard work to be successful. It’s important to have a clear vision for your business from the beginning. If you’re only looking to close a few deals per year and make some extra money, that’s perfectly fine. However, if you want to build a full-time business, you’ll need to be strategic to attract more clients. 

Having a solid digital marketing presence is essential for driving leads and closing sales especially if you don’t have to be the one doing the work! Wouldn’t that be great? 

Taking the time to invest in your marketing will pay off in the long run and help you achieve your business goals.

About MFG – Jessica Campos

Before becoming a digital marketer, I was a real estate attorney and closed close to a billion transactions. However, my success was all 100% offline. Facebook didn’t exist. The kind of digital marketing tools we have these days are in my opinion, untapped by real estate agents. This makes me excited to partner up with realtors! 

Real estate is all about relationships and building trust. And what better way to build trust than by being present and accessible online? 

I believe that the real estate industry is ripe for some serious disruption and that agents who embrace digital marketing will be the ones who come out on top. So if you’re a realtor looking for an edge, I hope you liked these real estate marketing ideas. 

Don’t hesitate to reach out! I’m confident that I can help you take your business to the next level. Request a marketing assessment today!  


Real Estate Marketing Automation Services We Offer


When it comes to real estate marketing, having everything in one place is essential so you can move as quickly as possible. Luckily, we take pride in our fast turnaround for our marketing services.

We develop a real estate automated marketing system, customized to your needs and goals. This includes:

  1. Social media management
  2. Messenger auto responders
  3. Content management
  4. Automated newsletters campaign
  5. Postcard design 
  6. Hello neighbor mailers
  7. Local Guides 
  8. Local Events
  9. Recommended vendors  
  10. Heartfelt letters 
  11. Branding 
  12. Website 
  13. CRM management  
  14. SMS marketing

What’s A Healthy Bootstrapping Marketing Budget? Marketing Experts Answer

The Greatness Blog

What’s A Healthy Bootstrapping Marketing Budget? Marketing Experts Answer

No matter how many times you’ve found yourself trying to figure out what your marketing budget should be, so you can sell your products or services, it’s never an easy answer. Read about the best ways to market your business in 2023.

No matter how many times you’ve found yourself trying to figure out what your marketing budget should be, so you can sell your products or services, it’s never an easy answer.

Most of the marketing conversations we’re having in our marketing agency are with business owners who aspire to build a brand, long-term, but need a plan to combine both: their short-term and long-term goals. If this is you, then, bootstrapping might be on your radar.

What do you mean by bootstrapping?

Bootstrapping your business is a lot like pulling yourself up by your bootstraps. It means you are using your own resources to get your business started. This can be done by using your own money, getting help from family and friends, or finding creative ways to barter for goods and services. Bootstrapping can be a slow process, but it can also be very rewarding.

Most U.S. businesses are self-funded and don’t raise outside capital. Statistics are sketchy, but experts generally agree that about 6 million new businesses start up in the U.S. in an average year. Of those, only about 70,000 startups get angel investment, and fewer than 5,000 get venture capital.

Some Bootstrap Marketing Ideas

Bootstrapping means that you have to be extra careful with how you spend your money. Marketing can be one of the first areas to get slashed when bootstrapping, but it doesn’t have to be. With a little bit of planning, you can set up a bootstrap marketing strategy that won’t break the bank.

The first thing you need to do when setting up your bootstrapped marketing budget is figuring out what you can realistically afford to spend. Make a list of all your current business expenses and then see what you can cut back on or eliminate entirely. This may include items like dining out, cable TV, and weekends away. Once you’ve determined what you can reasonably afford to spend on marketing, you can start thinking about where to allocate those funds.

One of the most important things to remember when bootstrapping is that you need to focus on ROI (return on investment). This means that every dollar you spend on marketing should bring in more than a dollar in revenue.

But How Do You Create A Boostrap Marketing Plan?

Since you want to make sure you’re not wasting resources, your bootstrap marketing strategy needs to be thoughtful. Your first factor to consider is which marketing channels you will be growing. Gone are the days where you could hire a PR firm to run a powerful marketing campaign and see amazing results.

You want to keep your advertising costs low, but effective at the same time, so you can see an influx of cash to keep your business running. You might also want to consider getting capital for your marketing projects. In this way, you’ll secure your investment and your business success. In case you need a trusted lender, we highly recommend One Park Financial.

How Much Do Digital Marketing Services For Small Businesses Cost?


Generally speaking, the size of your marketing budget generally depends on factors like the type of business you’re running, the size of your audience, and how competitive your industry is.

While digital channels are a top priority for business owners, there are other marketing costs that should be factored, in addition of your digital marketing budget. Examples of marketing costs outside of digital marketing are:

  1. Advertising

  2. Customer surveys

  3. Gifts to customers

  4. Printed materials and displays

  5. Community Outreach

  6. Sponsorships

Marketers can’t predict or guarantee results. No matter how good they are. So, be realistic about your expectations and be prepared to give your marketing efforts at least 6 months.

As a ballpark, anywhere from 5-10% of your desired revenue may be considered a reasonable amount for businesses that take a B2B approach. And if you are marketing to consumers, in a highly competitive industry, you’ll need between 15-20% of your desired revenue.

Now that you have an idea of the marketing budget for your small business, the next thing is: how will you invest it? Notice that we say “invest”, not spend. Your marketing is an investment. Not an expense. Especially when you’re in the startup phase.

The Top Three Marketing Strategies for Bootstrapping

The landscape of digital marketing has changed drastically. So, no matter what you heard about what works and what’s working for your competitors, you can’t ignore the fact that you’re starting under many different conditions than they had. In other words: what worked for them won’t work for you.

Any bootstrapping marketing expert will tell you this: you can’t grow what you can’t measure. So, before making any decisions about your social media platforms, Adwords, or considering using online advertising services, your marketing analytics need to be set up. We’re living in unprecedented times. And without access to your own data, taking a guess on how to market so you can drive sales is a risky practice.

When business owners come to us for bootstrapping marketing services, we start with analytics. We take a Forensic Marketing approach to marketing, which sets us apart from any other digital marketing agencies. We’re also practitioners with expert-level knowledge of digital marketing, which allows us to make decisions and execute quickly.

Where are small business owners seeing a great ROI from marketing?

Our top three marketing strategies are Content Marketing SEO, Social Media, and Paid Media. But to see a higher ROI from marketing, we recommend combining different marketing strategies based on what you need.

It can be 70% SEO, 20% Social, 10% Paid (Google Adwords or Facebook Ads) or 90% SEO, 5% Social, and 5% Paid or any combination, depending on what we gather from the data.

Another factor that’s helping small business owners is to keep advertising costs at the bare minimum. We see that organic marketing practices drive higher conversions than paid channels. That doesn’t mean you won’t use paid channels. You will.

We have saved our clients up to 90% of their advertising budget by integrating their ad campaigns with SEO best practices.

Now let’s take a deep dive into the top three marketing services for bootstrapping and the budget.

Content Marketing Budget: What Does This Include and How Much?

This includes things like blog posts, infographics, eBooks, and whitepapers. Content marketing is a great way to attract leads without spending a lot of money. Just make sure that your content is high-quality and relevant to your target audience.  Because you want to gain the right visibility AND the right reputation so you can gain trust from true potential buyers.

You can hire a content marketing specialist on a project-based payment and this allows you to get high-quality work without committing to a monthly payment.

A healthy content marketing budget should consider:

  • New pages for your website or optimize the existing ones using top-notch SEO strategies so you can see conversions

  • Long-form content that positions your brand as a leader and helps you gain authority and build trust

  • Content to generate leads

Mistakes to avoid when hiring a content marketing specialist:

  • Be sure they have a track record of creating high-converting content. If they can show you tracked links, even better. 

 Here’s an example of a home page that our team optimized 10 months ago. Using Google Search Console we can filter a single page and see the impact of the optimizations that were performed. Each page or article can be tracked inside Google Search Console or Google Analytics using UTM codes. 


If your content writer doesn’t have those digital marketing skills, you won’t have access to the full benefits of content marketing. 

If you hire content marketing services, be sure they include SEO optimization and tracking. How else could you calculate the ROI of your marketing?

  • Don’t create educational content without a plan to turn them into paying customers.

Most content writers understand the tactics to drive website traffic. However, there’s a difference between driving traffic and driving conversions. And your content should be able to assist in your conversion flow. 

  • Lastly, be sure they have your branding guidelines.

Your content marketing should represent your brand. Don’t assume that your content marketing specialist will pick your brand voice. Instead, provide them with your branding guidelines which should have guidance to persuade your future buyers. 

“Your content should be informative, relevant, and persuasive at the same time.”

Alex Rodríguez, Co-Founder of MFG  

Want us to take a deep dive into your online presence? Complete our Marketing Assessment today! 

Social Media Marketing Budget: What Does This Include and How Much?

Promoting your content on social media is a great way to reach new people without spending any money. Just make sure you’re strategic about which platforms you use and how often you post. 

You don’t need to hire a social media manager to take over. You can always start by outsourcing content creation and graphic creation. This will free up your calendar and will allow you to get more clients. 

A healthy social marketing budget should consider:


  • Social media strategy, crafted on a monthly basis

  • Videos that assist your long-form content so you can generate traffic and conversions

  • Time to engage with your audience so you can expand your network by “socializing” with the right people

Bootstrapping Your SEO Marketing Strategies


Unlike many SEO agencies will want you to believe, you don’t actually need SEO all the time. You can get SEO in a project base and optimize a few website pages at a time. This will help you grow your online presence consistently, without breaking the bank. SEO takes about 6-9 months to kick in. But the good news is that once your pages are ranking, you’ll start to see the compound effect of SEO. 

Advertising Budget: What Does This Include and How Much?

If you do have some money to spend on marketing, paid advertising can be an effective way to reach new people quickly. Just make sure you’re clear about your goals and target audience before investing any money in paid ads.

Save Time and Money by Hiring Expert Marketers 


It’s no secret that marketing a business can be extremely time-consuming and expensive. If you’re bootstrapping your business, you might be tempted to try to do it all yourself or hire inexpensive freelancers on Fiverr to save money.  

However, this is often a mistake. The truth is unless you have previous experience in marketing, you’re likely to end up spending more time and money than if you had just hired experts from the beginning. Here’s why:

It Takes Time to Learn Marketing

Even if you’re naturally good at marketing and have some experience with it, there’s still a lot to learn if you want to do it well. There are always new trends and techniques to keep up with, not to mention the fact that what works in one industry might not work in another. If you try to keep up with everything yourself, you’ll quickly become overwhelmed. This will lead to either subpar results or complete burnout. Neither of which is good for your business.

You Need an Experienced Team

Trying to do everything yourself also means that you won’t have a team of experienced professionals to collaborate with. A good marketing team will have a variety of skills and experience levels. This way, they can cover more ground and come up with better ideas than if you were working alone. Having a team also allows you to delegate tasks so that you can focus on running your business.

Marketing Teams Have Become Very Agile After The Pandemic

There’s no secret that marketing agencies suffered during the pandemic. As businesses shuttered their doors and consumers hunkered down at home, many marketers found themselves out of work or facing reduced hours and budgets. However, the pandemic also presented an opportunity for marketers to step up and show their value. 

In our MFG Agency, we had to minimize our team and pivot with tools and efficient workflows so we could offer high-quality services to our clients while fitting into their budgets. This allowed us to become more agile. Because we had to! 

In the end, we haven’t gone back to the old ways. We’ve found new ways to reach consumers and adapt to the ever-changing digital marketing landscape. 

“It’s been fun seeing how a simple 15-second video reaches hundreds of thousands of people and boosts a brand! The power of short videos is still untouched by most business owners. This won’t last for too long.” 

Jessica Campos, Founder of MFG

But How Much Does It Cost To Hire Expert Marketers?

The answer, unfortunately, is not a simple one. The cost of hiring a marketing expert depends on many factors, including the size of your business, the scope of the project, and the expert’s level of experience. 

As for the price of individual services, here’s a ballpark amount of expert-level marketing services: 

– Social media marketing:  $500-$3,000+ per month 

– Search engine optimization (SEO): $1,000-$5,000+ per month 

– Pay-per-click (PPC) management: $500-$10,000+ per month 

– Email marketing: $500-$2,000+ per month 

– Content marketing: $500-$5,000+ per month 

– Market research: $5,000-$20,000+ 

– Advertising campaign management: 10% of total ad spend

-Fractional CRO (Conversion Rate Optimization): $350- $600 per hour

How Do We Price Our Expert Marketing Packages At MFG Agency?


In our MFG Agency, we start by identifying quick wins. And sometimes those quick wins will need light adjustments to their branding, website, or social media. 

A solid marketing plan takes between 20-40 hours per month to execute. Even though the hourly rate of a fractional CRO or CMO is $350, you won’t pay that. We’ve managed to create growth packages that start at $3,000 per month and that give you access to our team:

  • 2 Digital Marketing Experts 

  • Expert-level SEO & Content Marketing

  • Expert-level Social Media

  • A team of graphic designers 

  • Copywriters

  • Website developer

  • Influencer marketing

  • In addition to our well-nurtured resources that can assist with branding, photography, video marketing, event marketing, funding, etc.

And we’ve managed to structure performance-based plans and help you find capital. We see ourselves as your success partners.

Final Thoughts 

Everything has a price. Even the things you’re getting for free. And when it comes to receiving marketing services, what you’re truly getting is PEACE. How much would you pay for peace of mind? Some might say “it’s priceless.”

For some of you, your peace of mind comes from seeing a healthy banking account. You want to see short-term gains. And want to actually see it in the banking account.

We also speak to business owners that their peace of mind comes from having certainty about their long-term success. They don’t look for immediate sales. They want to build a brand and have long-term goals.

In which group are you? Knowing what success looks like for you is important when you’re considering hiring a marketing team.

Let’s Have A Conversation 

We help businesses like yours to create and implement effective bootstrapping marketing strategies. It all starts by getting to know your business and your goals. Then, conduct market research and develop a personalized plan of action. 

If you’re ready to take your marketing to the next level, let’s set up a time for a consultation.

What’s the Best Way to Market a Small Business in 2023

The Greatness Blog

What’s the Best Way to Market a Small Business in 2023

Marketing your business correctly is essential to its success. Read about the best ways to market your business in 2023.

As we move into 2023, it’s time to start thinking about how to market your small business most effectively. While there are many different marketing channels you can use to reach your target audience, some are more effective than others.

Here are our top recommendations for digital marketing activities that will help you grow your business fast.


How Will Small Businesses Grow In 2023?


In 2023, the big thing for small businesses will be content marketing SEO to boost traffic on their websites. Paid advertising is getting challenging, as users are on multiple platforms and it’s hard to attribute the ROI from paid efforts. By focusing on creating engaging content that is optimized for search engines, small businesses can attract more organic traffic and get ahead of their competitors. Additionally, content marketing can help to build brand awareness and create loyalty among customers. With so many benefits, it’s no wonder that content marketing SEO is predicted to be one of the biggest trends for small businesses in 2023.

When it comes to online marketing, we’re recommending 3 essential best practices: 1) content marketing and SEO 2) email marketing and 3) social media. These are essential in order to effectively market your business online and connect with your target audience. Building brand authority means creating high-quality, informative articles that position you as an expert in your field. Email marketing helps you to stay in touch with your customers and build relationships with them. Social media is a great way to connect with potential and current customers and promote your brand. 

Wondering why these three areas make the essential aspects of your business’s marketing plan?  Here are the stats:


Vital Statistics That Small Business Owners Need To Know.

  1. According to 92 percent of entrepreneurs, a website is one of the most successful digital marketing tactics.
  2. Within 24 hours, 75 percent of local mobile searches result in visits to offline stores.
  3. Long-term spending by customers who interact with a company on social media might increase by up to 40 percent.
  4. Email is the most popular marketing technique for small firms, with a 54 percent usage rate.
  5. The typical ROI for email marketing is 122 percent.

The stats show the significance of incorporating comprehensive and advanced digital marketing strategies to boost your newly established or existing venture.  

Let’s delve into details to take a closer look at these digital marketing strategies.


Digital Marketing Strategies 2023 #1:  Content 

Marketing SEO


In this day and age, it’s not enough to have a website- you need to have a website that people can find. This is where SEO comes in. Search Engine Optimization is the practice of making sure your website comes up as the number one result for relevant searches. However, simply stuffing your website with keywords is not enough. You also need interesting and engaging content, or no one will bother to visit your site. This is where content marketing comes in. Content marketing is a strategy for creating and distributing content that is relevant to your target audience. 


Content Marketing Tips to Grow a Business:


1. Segmentation


If you’re like most businesses, you probably want to reach as many people as possible with your marketing efforts. After all, more customers means more sales and more growth, right? Well, not necessarily. In fact, one of the most common mistakes businesses make is failing to segment their audience. Your audience isn’t everyone – it’s specific groups of people with specific needs and interests. Trying to appeal to everyone will just result in a generic, uninteresting message that doesn’t resonate with anyone.

Instead of trying to be everything to everyone, focus your content marketing efforts on specific segments of your audience. This will allow you to create targeted, relevant content that resonates with each group. As a result, you’ll be more likely to generate leads and convert them into customers.


2. Create Content Considering Micro Niches


As any marketer knows, casting a wide net is not always the most effective way to attract customers. Sometimes, it is more effective to focus on a smaller, more specific group of people. This is known as a micro niche. By definition, a micro niche is a subset of a larger market niche that has already been segmented. 

For example, if you are selling bicycles, your micro niche might be children’s bicycles. The advantage of targeting a micro niche is that you can pre-qualify your potential customers and buyers in the initial phase of the marketing funnel. This saves you time and energy in the long run because you are not wasting your resources trying to reach people who are not interested in what you have to offer. To determine your micro niche, start by creating a buyer’s persona. This will help you to summarize the target audience’s demographics, needs, and wants. Once you have a clear picture of who your ideal customer is, you can start creating content that appeals to them directly. By considering micro niches, you can make your marketing more effective and save yourself time and money in the long run.


3. Mobile Design: A Website Is Not Enough Anymore 


A responsive website provides a better user experience overall, especially for mobile and tablet visitors.  Since designing for mobile is the most challenging, it is typically done for that platform first; after those issues are resolved, designing for the desktop is considerably easier.

A mobile-responsive strategy focuses on adaptive design to ensure that content looks beautiful regardless of the device used to view it. 


4.  Customer Experience 


Over the past few years, customer expectations have steadily increased. With the rise of online shopping, customers have come to expect a certain level of convenience and accessibility. And rightly so – why should they have to settle for anything less? With so many options available at their fingertips, why would they put up with poor customer service or a lack of transparency? 

COVID-19 has only served to heighten these expectations. With in-person shopping coming to a complete halt, customers were left with no choice but to turn to online options. And while in-person shopping has resumed, the pandemic has forced many businesses to reevaluate their approach to customer experience. In order to stay competitive, it’s more important than ever for businesses to take a customer-centered approach. 

What does that mean, exactly? It means putting the needs of your customers first, constantly striving to exceed their expectations, and always being transparent. It’s about building trust and creating loyalty – something that will be invaluable as we continue to navigate these uncertain times.

If you want your marketing to really hit the mark, take a customer-centered approach. Instead of creating content to promote your business, do it the other way around. Start by identifying what your customers need and want, and then create content that meets those needs. Not only will this make your marketing more effective, but it will also foster a stronger sense of loyalty and trust between you and your customers. And at the end of the day, isn’t that what marketing is all about?


5- Ai Technology Is Here To Stay


In the future years, artificial intelligence will completely dominate digital marketing.  You might be surprised to learn that AI can assess customer behavior in addition to search patterns by using information from multiple social media platforms.

Wait. Does this mean that a machine can actually write your articles and captions for your social media posts? Yes.


The following are the AI apps that our digital marketing agency is actively using:

  1. AI Content Writing-A program that employs artificial intelligence to generate original, high-quality material from user-entertained keywords or phrases
  2. AI Image Design- Due to AI’s increased speed and efficiency, designers can produce designs more quickly and affordably.
  3. AI-Based Captions for Social Media- After understanding each image based on its various components, the AI-based Captioning tool produces captions or textual descriptions accessible by humans.
  4. AI-Based Ecommerce- By gathering information about your consumers, automating follow-up queries about abandoned carts, and more, AI can help establish a more effective sales process.
  5. Our digital marketing agency is already using AI-powered tools to be more efficient and cost-effective, and we’re seeing great results. So if you’re not already on board with AI, now is the time to get on board!

6- Establishing Clear KPIs for Your Content Marketing SEO Efforts


Before you start writing content for your website, it’s important to establish some clear KPIs (key performance indicators). These are the metrics that you’ll use to measure progress and performance toward your goals over time. We recommend setting up tracking plugins so you can attribute any changes in traffic or rankings to your content marketing efforts. Some common KPIs for content marketing include pageviews, unique visitors, bounce rate, time on site, and conversion rate. By monitoring these metrics, you’ll be able to see how your content is performing and make necessary adjustments to improve your results.

Marketing analytics can be a daunting task. There’s so much data out there, and it can be hard to know where to start. That’s where our Forensic Marketing Services come in. We’ll help you track down the data that matters, and then we’ll help you make sense of it all. We’ll show you what’s working, what’s not, and how you can improve your marketing strategy. With our help, you’ll be able to make smarter, more informed decisions about your marketing campaigns. So if you’re feeling lost in the world of marketing analytics, you’re at the right place today!


7- Measure Your Future Buyers Journey


Big data is great. It can tell you all sorts of things about your customers and their behavior. But if you want to create a truly effective marketing strategy, you need to go beyond the numbers. You need to understand the customer journey.

The customer journey is the path that your customers take from awareness to purchase. It includes all the touchpoints that they have with your brand, from first becoming aware of your product or service to making a final purchase.

Data can give you a lot of information about each individual touchpoint. But it can be difficult to see the big picture. That’s where expert analysis comes in. By understanding the customer journey, analysts can help you identify areas where you can improve your marketing strategy and drive more conversions.

If you want to create a successful marketing strategy, you need to start by measuring the customer journey. Only then can you get the insights you need to make informed decisions about your marketing efforts.


Use Google Analytics for Marketing. Here’s how:



Google Analytics is a powerful tool that can provide insights into how users are interacting with your website. However, it can be tricky to know which data is most important to look at. Here’s a breakdown of the most important data you can use to discover how users are navigating your site:

  1. Bounce rate: This measures the percentage of users who leave your site after viewing only one page. A high bounce rate can indicate that users are not finding what they’re looking for on your site.
  2. Time on site: This measures how long users are spending on your site. A low time on site can indicate that users are not engaged with your content.
  3. Pages per session: This measures how many pages users are viewing during each session. A low pages per session can indicate that users are not finding enough content of interest on your site.

By understanding these key metrics, you can get a better idea of how users are interacting with your website and make changes accordingly.


8- Optimize Your Website For Conversions 


When you’re running a business, it’s important to make sure that your website is optimized for conversions. This means making sure that your site is attractive to potential customers and easy to navigate. It also means ensuring that your site is keyword-rich and full of valuable content. By taking the time to optimize your website for conversions, you’ll be able to attract more organic traffic and generate more leads. And, in the end, that means more sales and more profits. So if you’re serious about growing your business, make sure that you take the time to optimize your website for conversions. It’s one of the best investments you can make.

You can collect the contact information of your prospects interested in goods and services using a lead capture form.  However, you should focus on making lead capture forms that can add to your marketing plan.  For instance, you can:

  1. Create quizzes to gather information to segment your consumer base for personalization.
  2. Make your lead-collecting forms interactive.
  3. Gamify your holiday advertising strategies.


Digital Marketing Strategies 2023 #2: Social Media Marketing


In 2023, social media marketing will continue to be an important part of any digital marketing strategy. Customers are increasingly spending time on social media platforms, and they are more likely to trust a brand that has a strong social media presence. A recent study found that 62% of customers are more likely to trust a brand if it is active on social media. Additionally, social media provides an opportunity to connect with customers on a personal level and build relationships. 

There’s just one issue: social media marketing can be time consuming. Creating one post can take up to 45 minutes and that’s not considering filming videos or editing.

In order to maximize the benefits of social media marketing, it is important to integrate it into your content promotion strategy holistically. 


Social Media Marketing Tips To Grow Your Business:


1- Branding


As a small business owner, you know that branding is important to help your business stand out from the competition. But did you know that your social media channels are also a great place to reinforce your brand? Make sure your profile photos and cover images reflect your company’s logo and colors, and that your content is consistent with your brand messaging. By takes these simple steps, you can ensure that your social media presence reinforces, rather than detracts from, your brand.


2- Humanize Your Brand


In today’s competitive marketplace, customers are looking for brands that they can connect with on a personal level. So make sure your social media content humanizes your brand by featuring photos and stories of your employees, customers, and company culture. This will help potential customers see that there’s a real team behind your business, and that you’re committed to delivering a great experience.


3- Use Targeted Content


Not all of your social media followers will be interested in every aspect of your business. That’s why it’s important to use targeted content to reach different segments of your audience. For example, if you sell both B2C and B2B products, you might create separate social media channels or target different types of content to each group. By using targeted content, you can ensure that you’re sharing the most relevant information with each segment of your audience, increasing the chances that they’ll engage with your brand.


4- Boost Your Engagement With Videos


Videos are a particularly effective format for social media marketing, since they’re easy to consume and share. But how do you get started with video marketing? Here are a few tips:

  1. Keep it short and sweet. People’s attention spans are shorter than ever, so it’s important to make your videos as concise as possible. Aim for under two minutes if possible.
  2. Make it visually appealing. Use high-quality visuals and engaging editing to keep viewers’ attention focused on your video.
  3. Use calls to action. Include calls to action throughout your video, so viewers know what they can do next (such as follow your brand on social media or visit your website).
  4. Promote across all channels. Once you’ve created your video, be sure to promote it on all of your social media channels for maximum reach.

By following these tips, you can create social media marketing videos that will help grow your business.


5- Monitor Your Progress


Once you’ve implemented these tips, it’s important to monitor your progress and adjust your strategy as needed. Look at metrics like follower growth rate, engagement rate, and click-through rate to get an idea of how well your content is performing. If you see a dip in any of these metrics, take a closer look at what might have caused it and make changes accordingly. By monitoring your progress and being willing to adapt as needed, you can ensure that your social media marketing strategy is always working to grow your business.

Pay attention to your users!  They know what they want!


Digital Marketing Strategies in 2023 #3: Email Marketing


Email marketing has been around for a while, but it’s still an effective tool for reaching customers. In 2023, email marketing will continue to be a key part of digital marketing strategies. Here are three reasons why:

  1. Email is personal. You can address your subscribers by name and build a relationship with them through your messages. This helps you stand out in the inbox and creates loyalty among your subscribers.
  2. Email is targeted. You can segment your list and send highly targeted messages to different groups of people. This allows you to tailor your message to each group and increases the likelihood that they’ll engage with your email.
  3. Email is profitable. Email marketing is one of the most cost-effective ways to reach your audience. It has a high ROI and can help you achieve your business goals while staying within your budget.

Email marketing is a powerful tool that should be part of every marketer’s toolkit.


Email Marketing Tips That Will Boost Your Business in 2023


Email marketing can be a great way to connect with your audience and promote your product or service – but only if it’s done right. Here are a few tips to help you get the most out of your email marketing campaign:


1- Segment Your Audience


Not everyone is interested in the same thing, so it’s important to segment your list so you can send more targeted, relevant emails. This will also help you avoid having your emails marked as spam.


2- Keep It Short, Sweet, and Relevant


No one wants to read a novel in their inbox, so make sure your emails are concise and to the point. And always make sure the content is relevant to your audience – otherwise, they’ll tune out pretty quickly.


3- Be Creative With Your Topics


If you’re constantly sending emails about the same thing, people are going to get bored pretty fast. Mix it up and keep things fresh by coming up with new and interesting topics for your emails.


4- Set Expectations From The Start


Let your subscribers know how often you’re going to be sending emails – once a week, once a month, etc. That way they won’t be caught off guard when they start getting more frequent messages from you.


5- Incorporate Email And Social Media 


Take advantage of both platforms by promoting your email campaign on social media and including social media buttons in your emails. This will help encourage people to use both channels and gets more eyes on your marketing efforts.

Now that you’ve gotten the best tips to boost your business in 2023, it’s time to talk about execution. How do we get there?

Outsourcing your marketing vs in-house marketing? What’s the best option?


There are pros and cons to both outsourcing and in-house marketing. 

In-house marketing may be a better option if you have the budget to hire multiple people to handle different aspects of marketing such as content, web design, social media, and email. This way, you can be sure that everyone is on the same page and working towards the same goals. 

However, outsourcing may be a better option if you don’t have the budget to hire multiple people or if you’re not sure how to get started with marketing. Outsourcing allows you to tap into a wealth of experience and expertise that you may not have in-house. It can also be more cost-effective than hiring multiple people, since you’ll only be paying for the services you need. 

Ultimately, the best option for your business will depends on your specific needs and resources.


So, Where Should You Start Your Marketing Plan For 2023? 


Marketing is a lot like baking a cake; you need to have all the right ingredients in order to create a delicious and successful final product. And just like with baking, the quality of your marketing efforts will only be as good as the quality of your strategy. That’s why it’s so important to have a well-oiled marketing strategy in place before you start implementing any tactics. By taking the time to plan and map out your goals, target audience, and key channels, you’ll set yourself up for success in the coming year. So, what are you waiting for? Get started on your marketing strategy for 2023 today!


A Social Media Planner for Life Coaches

The Greatness Blog

A Social Media Planner for Life Coaches

Steal our social media marketing process so you can start attracting clients for your life coaching business.

It’s hard to know where to start when it comes to social media marketing.

You could spend hours reading blog posts and watching tutorials, or you could simply get a social media marketing plan for life coaches that considers the needs of your practice.

And that’s what this article is all about. You’re about to get a well-oiled social media marketing process that will end with the struggle of how to grow your coaching business using social media.

Let’s roll!


There’s one thing that separates a life coaching business from other businesses: your clients won’t hire you unless they can trust you. 

They don’t buy from you because you are the cheapest. Hence the reason why promotions are not really effective for life coaching businesses. 

You want people to hire you because you are the best and you can help them solve a problem.

For this reason, when we outline content for a life coach, we need to consider their future buyers and their journey first.


Since your clients need to like you, trust you, and believe in you, before they even consider working with you, your social media content needs to have a balance between those goals.

Your account should have a variation of:

  1. Content that resonates with your audience at a personal level.
  2. Content that builds your trust.
  3. Content that builds your authority.

Our process to create a social media calendar for life coaches:


Step 1: Channel audit. We start by analyzing which channel is performing best by checking the website analytics. Why this step matters? Because our goal with social media marketing isn’t about getting likes. We measure success based on conversions. We identify which topics are driving users to the site, so we can capture leads and initiate the sales process.

We’re finding that Facebook and Instagram are still at the top of the platforms for life coaches. We recommend to use both channels. 

Is it good to post to Facebook and Instagram at the same time?

The short answer: no. It’s important to understand that your users are in both platforms, but they use them for different reasons. We recommend to combine Instagram and Facebook strategically.

Instead of repeating the same post on Instagram and Facebook, for example, you can share a clickable article on Facebook, then, since Instagram posts cannot be clicked, you will share that article in Stories. Simultaneously, you can post a Reels with a recap of the article and share the it in stories, with a link to a freebie. Notice how just one topic is giving you a chance to create multiple posts in multiple formats.

Pro tip: always pick the shortest journey. For example: sharing a video, then asking them to click so you can grab their email will be better than sharing a video, inviting them to a Facebook Group, and expecting the group to help you generate leads and sales.  Pick the shortest route!

Step 2: Campaigns. Once we define the topics, we then create our editorial calendar considering campaigns. Seasonality plays a big role here. Let’s say that you want to help women who are going through life transitions. If the holidays are approaching, create content that considers their struggles during that season.

Step 3: Create long-form content. We love using social media to identify conversations. Then we create long-form articles using SEO tools that give us content ideas that are relevant to the topics. Having a well-oiled content writing system is key. 

In our social media marketing agency, our life coaching clients get 4 articles per month, plus 15 posts for their social media. This allows us to build a fresh calendar each month, so they never run out of content.

A typical monthly social media calendar for a life coach has:

  1. 4 long-form articles (turned into posts and Reels)
  2. 2-3 days to observe based on the campaigns
  3. 2-3 testimonials 
  4. 2-3 promotions

Step 4: Editorial calendar. If you haven’t built a social media calendar, having a done-for-you social media planner will help you tremendously. Here’s our social media planner. If you have a chance, watch this video series where I show you how to use the planner. It’s available in Amazon, by the way! 

You should be able to build your editorial calendar in about 2 hours. If you want to learn practical tips to save time, I cover it all in Social Greatness- a FREE series where you’ll get a year of content, written for you.  This social media tool will save you dozens of hours!

Step 5: Social media graphics order. Your main role in your marketing is to build your network. You’re not a graphic designer. Therefore, delegating this process is crucial to take your business to the next level. I could make graphics; but I won’t. Since you will be ordering graphics after having your editorial calendar ready, your process will flow effortlessly.

Your social media graphic order should look like this:

  1. Inspiration: add a link to a style you likes
  2. Text to include: clearly write what the text will say
  3. Sizes: ask for the graphic in multiple sizes so you can use it for your feed and stories


Step 6: Create captions for your social media posts. Once your graphics are ready, it’s time to write captions. If you love creative writing, great! But if you want to save some time and test Ai, we recommend using Jarvis (a software that writes professional content for you). It has saved us hundreds of hours! Click here to check them out.

In our social media marketing agency, one account is managed by 3 marketers. This allows us to deliver high-quality social media content. 

Step 7: Scheduling. Once the graphics and captions are ready, the next step is scheduling. Use a scheduling platform instead of posting manually. Facebook has enhanced their scheduling platform and it’s free! Use it!

  1. Be sure to schedule content in multiple formats: posts, videos, and stories.
  2. You can add polls and stickers to your stories to generate more engagements.
  3. Use hashtags that are relevant to the content you are talking about.

Do scheduled posts get less views?


You might be wondering if scheduling posts get less views than manual posts. This is a myth. Scheduled posts have the same chance to gain reach and engagement than manual posts. 


Should I hire a social media marketing agency?


The short answer is NO.

As a life coach, you need more than a social media marketing agency. You need to grow your online presence, build authority, create content to monetize it, and attract clients. And all of this, while serving your clients. That’s a lot!

Your best hire will be a digital marketing team of experts that can be efficient and give your business what it needs so you can take it to the next level ASAP.

And if that team has a one-stop-shop where you can also create and produce content, even better! For those of you in Austin, Texas, MFG Agency is that one-stop-shop. We offer packages for life coaches, content creators, brands, and e-commerce businesses. Click here to chat about your business.


Since we’re talking about how to market your life coaching business in social media, we need to consider advertising.

Advertising and marketing are often misunderstood. Advertising is all about direct response. Content marketing, on the other hand, is about engaging with the future buyer and use a seductive method to drive them closer to your brand. You won’t pitch your services before you’re further engaged with the user and know that they are interested in what you have to offer.

But let’s be totally candid: self promotion is totally accepted.

I know that sometimes it’s not easy to “brag” about yourself.

But… if you don’t share how amazing you are, who will?

Get on the spotlight as much as possible! Don’t be shy.

  1. Get featured in publications
  2. Get interviewed
  3. Win an award
  4. Join a conference
  5. Play team with other industry leaders
  6. Join networking associations so you can expand your sphere of influence

Pro tip: Use your offline marketing to create content for your online marketing.

Your users are watching you. They want to see that “you are the real deal”.  And this is the kind of influence that will inspire them to work with you.


Coaches grow by growing their reputation. Your reputation, meaning reviews, is currency these days.

Take some time to ask your amazing clients to leave you a review on Google, Facebook, and LinkedIn. Then, use those reviews to create content and share it on Instagram. Not only you will gain followers but you will be able to turn them into clients.

Again, just because you don’t have a fancy social media presence today doesn’t mean you can’t change it. And the best part, you can do it today.

Bottom Line

Follow the tips mentioned above to get your life coaching business going. Focus on being genuine and organic on avoiding roadblocks in your coaching journey. Becoming successful in this field is not an overnight thing. It requires patience, passion, and perseverance. Keep on trying, and after some time, you will have more customers than you could possibly handle.

Who is Jessica Campos

My short bio: ⁣⁣⁣
Jessica Campos, JD, BBA⁣⁣⁣
Forensic Digital Marketing Mentor & MFG Agency Founder with over 15 years of experience. I found my way to escape from my law firm to start my beach life, over a decade ago. I’m a living testimonial that you can truly live from your mastery and talents and work from anywhere in the world while having a life. I have 4 children, a loving husband, and 2 amazing dogs. The word busy is not included in my vocabulary 😁I replaced it with “I am intentionally living a purpose-driven life and business.

How I Grew A TikTok from 0 – 10K in a month

How I Grew A Tiktok From 0 - 10K

The Greatness Blog

How I Grew A TikTok from 0 – 10K in a month

If you’re on the fence about whether or not to start a TikTok channel for your business, let me tell you why you should just go for it.
How I Grew A Tiktok From 0 - 10K

 A little over a month ago, I decided to start a TikTok channel so I could test a new strategy for my business. Within a month, I had amassed over 10,000 followers and over 1M views. If you’re on the fence about whether or not to start a TikTok channel for your business, let me tell you why you should just go for it.


The Before: 

Although I had a TikTok account for over a year, the account wasn’t really growing. Even when I was consistently sharing content, using trending sounds, finding the best times to post, etc. 

Ironically enough, I shared my frustration with my kids and they told me that my account wasn’t growing because my content was not relatable. They told me “Mom, people don’t like to see a teacher.” So I asked them to put together a list of videos from creators that looked like my age that they considered relatable. That’s when I understood the assignment. 

I thought that funny videos were relatable. But it turns out that funny videos are not what my audience wanted from me. So if you’re taking notes, please write down this one: your audience might need substance more than a good laugh.


What does relatable content mean?

Relatable content means content that creates an emotional connection with the user. In simple words: it’s content that triggers a reaction, beyond a like.  


Tips to create relatable content:

  1. Use words that your audience would use.
  2. Practice vulnerability. People are inclined to adopt the emotional perspective of powerless (versus powerful).
  3. Make your audience feel something.
  4. Create thought-provoking statements, instead of common facts.
  5. Use commonalities. These are things that people commonly like. 

The results:

My team was totally right. I did a “story time” sharing  a very personal story when I was dealing with my rebellious-teenage-daughter, while growing a business. Oh my! 

I freaked out

My story time was taken the WRONG way. Many women criticized me for prioritizing my business over my daughter’s needs. But the algorithm did its thing and found me the other group of women who actually came to the story and left me supporting comments. My friend, I felt like I was on Judge Judy’s show.

TikTok’s algorithm

That’s when I learned how TikTok’s algorithm works, firsthand! I was amazed to see that story going “viral for me” and attracting women who were going through what I went through. Keep in mind, “viral for me” means that generated more reactions than any other video.

When the one viral video turns into a whole niche

That very first “viral for me” video gave me a sense of community. I was able to connect with powerful women, right away!

People kept asking me for more parts of the  “story time” video. And that into a whole series of videos where I was sharing my experience, my lessons, and every bit of resource I had on my toolbox that could help other women who are going through the same situation.

That natural progression gave my TikTok channel over 1M video views! 

 how to grow your business on TikTok

And, of course, the forensic marketing strategist in me forced me to come up with a clear goal for this channel, which is, for now, my very own case study. I want to be able to show step-by-step, how to grow from zero, build a community, and monetize it.

If you know the MFG-SEO story, then you know that I built Austin Networking Group from zero by leveraging event marketing and a Facebook Group. The group has been fundamental to the success of our marketing agency. The best part? It has been 100% organic, using attraction marketing. We don’t need to “sell” anything. We lead with value. So I’m taking the same approach with this new TikTok channel. I know that if I create high-valuable content, the audience will come for more. In fact, I just launched a Podcast a few weeks ago, so I can answer questions and create longer talks, based on the TikTok topics. And following a TikTok marketing strategy, the little podcast is growing organically!

TikTok marketing strategy

Can TikTok help with sales?

You might not think that an app full of 15-second videos is the place to sell your product or service, you’d be surprised. TikTok can actually be a great place to market your business—if you do it right.

First, let’s dispel a common misconception: TikTok is not a direct sales platform. You’re not going to make a sale by posting a video of yourself holding up your product and saying, “Buy this now!” And that’s okay. Not every social media platform is conducive to making an immediate sale. That’s not what TikTok is for.

Instead, TikTok should be used as a way to build relationships with potential customers and create an emotional connection with your brand. If you can get people to like and trust your brand on TikTok, they’re more likely to buy from you. And this is where a marketing funnel comes in handy.

A social media marketing funnel is a path that your customers move through at each point of the user journey. You should have a social media marketing funnel as part of your TikTok strategy. If you need help with coming up with your strategic marketing funnel, this is an area where our MFG-SEO team can help tremendously.   


Tiktok Tips for Business–My Secrets to Take TikTok Account from 0 – 10K in a month 

  • TikTok Growth Secret Number One: Conduct Research

Create a personal account and use the search bar to explore topics. TikTok uses SEO tools to facilitate users. You can use long-tail keywords, which are great for specific questions. You will get suggestions as you type,  and the “people also asked” section. Notice that I am recommending starting with a personal account first. The main reason is that you want to create a solid content strategy before starting your channel.


  • TikTok Growth Secret Number Two: Search for Specific Problems Within Your Niche

You can niche your content according to problems faced by the target audience. For instance, if you are a money coach, search for a relevant keyword such as “money problems in relationships.” Then, you can find questions you think potential customers want an answer to and make content accordingly.

TikTok tips for business

  • TikTok Growth Secret Number Three: Choose a Video Style

After choosing your “winning” topics, you can select a video style. In my opinion, this is the most crucial step to drastically increase your growth. Many business owners mistake relying on sounds and trends and mimicking their niche. Avoid this mistake. Study accounts that talk about the problems you solve. But now, don’t just pay attention to the topics. Identify which videos generated the most comments and the video style they used. Here are a few questions you could use when trying to choose your video style:

  1. Is the creator showing their face?
  2. What kind of background do they have?
  3. What kind of setting do they use? Are they inside their car? 
  4. Notice if they mix serious content with humor and how they do it
  5. Do they answer questions from the audience? 
  6. Do they seem like they produce their videos, or are they casual?
  7. Do they use editing effects or transitions? Which ones?

These lengthy steps might sound daunting to you, but believe me, I managed to boost my followers from 0 to 10K by following these steps in only a month. Plus, remember that you don’t have to do any of this. You can totally delegate it to an amazing team (hello MFG-SEO!).


  • TikTok Growth Secret Number Four: Editing

I’ve noticed that the quality of the video impacts the performance. Especially lightning. Also, add both, open captions and closed captions.


Do trending sounds make a TikTok video viral?


While audio might play a role in your video views, I’ve not seen consistency. In my channel, the videos that have generated the most views have been the ones with higher watch time.


  • TikTok Growth Secret Number Five:  Thumbnail

Having a powerful thumbnail is essential. It’s quite interesting seeing how TikTokers love “clickbait” practices, especially when you push emotional boundaries.


  • TikTok Growth Secret Number Six:  Caption and Hashtags

TikTok’s search engine is very powerful. Not only takes the content of your video by what your audio is about, but also using the text in your caption. I try to write down short lists. 

Hashtags are also helpful. Pick your hashtags according to the customers’ problems you want to discuss. For instance, an author should use #booktok, #authorsoftiktok, etc. Keep in mind that viral hashtags such as #fyp won’t work.

  • TikTok Growth Secret Number Seven:  Posting 4x Per Day

Growing your TikTok account requires consistent posting and engaging with the target audience. You must post 3-4 times a day for positive results. Here is the cadence I use on my channel:

  1. 8 am
  2. 1 pm
  3. 6 pm
  4. 8 pm 

Remember that once you have questions from your audience, those will become your content. There are days when I have 20 questions that are worth an answer.


  • TikTok Growth Secret Number Eight:  Avoid Follow for Follow

This strategy might work on Instagram, but TikTok is different. You should avoid “follow for follow” as you are not using Instagram. Search topics, engage with creators, and pay attention to your FYP. These actions will help you to make new and relatable content. 

  • TikTok Growth Secret Number Nine:  Respond to your Audience

Never ignore questions from users in the comment. When you respond to your users, they will feel valued and engaged with your content. 

  • TikTok Growth Secret Number Ten: Advertise

TikTok’s algorithm suggests posts for boosting. I highly recommend following those suggestions as the algorithm understands which content has the potential to reach more. The healthy budget to start with post-boost is around $5 to $10 per day.


Why do you need 10,000 TikTok Followers?

The short answer: monetization. 

TikTok has created a virtual gift economy for influencers that allows them to monetize their videos. Creators can earn money by streaming, tipping viewers with imaginary cash or coins (which are converted into real-world currency when gifted), and offering subscriptions where fans send payment in exchange for badges that you can customize with your brand.

TikTok requires that creators have a certain number of followers and views to access these features:

  1. To join TikTok’s creator fund: a creator must be 18 years or older, have at least 10,000 followers, and have achieved at least 100,000 video views in a 30-day period.
  2. To receive virtual “gifts” during a livestream: a creator must be 18 years or older and have at least 1,000 followers.
  3. To receive “gifts” on other videos: a creator must be at least 18 years old and have at least 100,000 followers.
  4. To receive “tips”:  a creator must be at least 18 years old and have at least 100,000 followers.

No wonder you see so many creators doing livestreams with neon backgrounds! 


In Conclusion

Starting a TikTok channel for your business is a great way to reach out to new audiences, promote your products or services, humanize your brand, and have some creative fun. And you don’t need any fancy equipment or editing skills—all you need is a smartphone and a willingness to have a good time. And of course, if you want to secure your TikTok marketing success, consider hiring MFG as your social media team.

The Ultimate Guide to TikTok Marketing Your Business

The Greatness Blog

The Ultimate Guide to TikTok Marketing Your Business

The case of why businesses need to be on TikTok and how to do it the right way.

With a significant hold on popular culture, TikTok is no longer an adolescent dance app. The popularity of the video-sharing site, which celebrities, Millennials, Gen Xers, and major corporations endorse, is astounding. 

In just five years, TikTok has amassed an estimated 1 billion active users, rivaling some of the biggest names in social media. The post includes useful information about using TikTok and its capabilities, so you can determine why the app is so well-liked.


What Is TikTok & How Did it Get Started?


TikTok is a social media site where users can make, share, and find brief videos. The software gives content creators a platform to express themselves through lip-syncing, dancing, comedy, and singing. It also lets users make movies and share them with their social networks.

You might think that TikTok is just for people who want to dance, but that’s not the case at all! 



The Algorithm


Which content will show up on your For You page is determined by the TikTok algorithm, which is a recommendation system that doesn’t need you to follow or befriend anyone. In my opinion, this is what makes TikTok unique. 

Instead of having a newsfeed, TikTok has the FYP. On their For You page, no two users will watch identical videos, and the videos you see may change according to viewers’ choices and emotional conditions.

Besides the FYP, TikTok has the Discover page. This will appear by tapping the magnifying glass at the bottom of the screen. Users can navigate the Discover page and check the app’s hot videos. You’ll find some of the most recent trends on TikTok right here. “Example” videos are the initial group of videos to appear under a hashtag.


The Engagement


TikTok offers various tools for engagement, such as like, share, comment and follow options. Moreover, users can favorite the videos they like, share them, and even create content side-by-side (using the Duet feature) or grab a piece of the video (using the Stitch) feature. 

Since users don’t need to be your friend or even follow you to find your content in their FYP, you’ll notice that engagement on TikTok is much higher than on other social media platforms.


How to Get More Views on TikTok


On TikTok, views are the name of the game. The time has come for you to increase your app’s visibility if you are new to this app. But it will require more than just capitalizing on the newest fads or hoping one of your videos miraculously becomes popular. You can take these steps to increase TikTok views:

  1. Use the hashtag to reach the right people
  2. Keep content short and engaging
  3. Add trending sounds
  4. Reach out to the specific audience
  5. Try a how-to video
  6. Collaborate with influencers
  7. Identify the right time to post a content


Why Your Business Should Leverage TikTok Marketing


The beauty of the TikTok algorithm as a platform for people to create and express themselves, especially entertainingly, is that engagement promotes high-quality content that connects with viewers and doesn’t care how many followers you have.


Benefits of TikTok & Businesses


TikTok, in contrast to other significant social networking sites like Facebook, Instagram, and LinkedIn, allows users to produce 15, 60, and most recently, up to 3-minute videos, allowing users and businesses to create content catered to a range of demographics.

TikTok is special because it focuses on sharing relatable, interesting, and authentic bite-sized videos where users can add commentary and distinctive overlays to current popular music. Additionally, it can instantly interact with other social networking platforms, facilitating the sharing of material.

This alone creates an entire level of connection with the audience your company is trying to reach.


TikTok Marketing Benefit #1: Increase Brand Awareness


‘I don’t need another social networking platform,’ you might be thinking. Depending on your industry, target market, and specialty, this might sound true, but remember that it might be a long-term investment worth making for your brand.

Many businesses have found success on TikTok simply by providing access to an audience that other platforms don’t have because of the increased creativity and exposure it affords.


TikTok Marketing Benefit #2: Build Community


With an engaging and active community on TikTok, you can build a positive reputation, increase brand awareness, and achieve business growth. A community of audiences with the same interest gives a better understanding of their customers’ persona. Marketing teams can identify customers’ behavior and make crucial decisions. Moreover, you can address customer complaints, nurture advocates, and gather product feedback.


TikTok Marketing Benefit #3: Sell Products and Services


The main purpose of the social networking app TikTok is to make quick videos. It can be utilized as a marketing tactic because it makes it simple for customers to interact with brands. It is simple to post information, gain followers, and make money by leveraging your link in BIO.

The use of hashtagging, commenting, liking, and sharing features aids in brand promotion, much like any other social media platform. And there is absolutely no expense involved!


How to Use TikTok Analytics for Business


You can track viewers, followers, and other significant data to check insights about your account’s performance with the TikTok Analytics tool. You can better understand your content by seeing the precise amount of followers you have on TikTok and detailed information about the demographics of your audience. By doing so, you can make sure that your content speaks to the intended audience and encourage the growth of your following.

To use this function, you must upgrade your account to a TikTok Pro account. By doing this, you can create a profile for yourself as a creative or a business for free. Once your profile is set up for it, checking your TikTok analytics is simple.


Understanding the Value of Your TikTok Marketing 


In a way, TikTok and TikTok for Business resemble the Wild West of social media. Since it is such a new medium, nobody knows how to use it effectively.

However, it also means that your company has many fantastic opportunities to set the bar high. If you make a breakthrough, you can end up creating brand-new paradigms for content and advertising.

Overall, there is no substitute for getting your hands dirty and experimenting with TikTok marketing. If you haven’t already, download the app, watch a few videos, and determine whether it works for your company’s marketing plan.

If you are considering using TikTok marketing for business, consider consulting experts. At MFG, we help businesses to promote their brand with TikTok marketing. Want to learn more? Let’s schedule a call.

Social Media vs SEO: Based on data, not opinion

Social Media vs SEO: Based on data, not opinion

The Greatness Blog

Social Media vs SEO: Based on data, not opinion

Wondering what works better: social media or SEO? Let’s see the numbers.
Social Media vs SEO: Based on data, not opinion

The ongoing debate of social media vs SEO is one that has raged on for years. And, as someone who works in digital marketing, I can tell you that it’s one that I deal with on a daily basis, as we are constantly comparing the performance of our social media campaigns with our SEO efforts, to see which marketing channel is bringing the most ROI for our clients. 

So, which one should you focus on? 

Of course, as with most things in life, the best way to achieve both goals is to use a combination of both SEO and Social Media. But it’s still important to understand the strengths and weaknesses of each so that you can create a strategy that makes the most sense for your business.


So what’s the big difference between SEO and Social Media? 


The biggest difference between internet users and social media users is how they use those mediums. So it’s not like one marketing channel is better than the other. They serve different purposes. 

For example: let’s say you want to plan a trip to Alaska. You probably will start on Google, searching things like “Best places to visit in Alaska”, “Traveling tips Alaska”, etc. You might discover a particular hotel and get curious and check them out on social media.  

The above example is called a “future buyers journey”. Successful brands leverage their online presence by amplifying each channel. They want to be at the top of their future buyers’ minds, to the point that you’ll see them everywhere. And if you pay close attention, you might have noticed a promotional email about a product that you were mentioning in a private conversation with a friend. How does that happen? That’s called remarketing.

The more you know about their journey, the better you will be able to use both, your internet real estate (your website) and social media real estate (Instagram, Facebook, TikTok, Youtube, etc.) to get them to buy from you. 

If you’re not sure how your buyers are finding you, a good place to start is by configuring your Google Analytics and Google Search Console. These free tools from Google will give you insights into how people are finding your website and what they’re doing once they get there. Armed with this information, you can work with an online marketing strategist to create a more targeted marketing strategy that will help you reach your target audience more effectively.


How do SEO and social media work together?


SEO and social media are two of the most important aspects of online marketing. When used together, they can be incredibly effective in driving traffic and conversions.

Google Analytics is a great way to see how SEO and social media are working together. By looking at the top visited pages, you can get a good idea of which keywords and phrases are driving traffic. You can then use this information to create targeted campaigns that attract buyers in the consideration phase.

When done correctly, SEO and social media can be a powerful combination that helps you drive traffic and conversions.

The graphic below is a snapshot of Google Analytics from one of our e-commerce clients. They hired us with the specific goal of increasing their conversions. We knew that focusing on one area of online marketing wasn’t enough.

We took the top visited pages and conducted a behavior analysis, to come up with a refined conversion path. This gave us the chance to outline campaigns to promote their winning products across social media and Google, both organic and paid.


The results of combining SEO and Social Media? 



How did we help our client increase purchase conversions by 323% in just 5 months?

I wish I could tell you it was just ONE thing that helped our client increase purchase conversions by 323% in just 5 months. But it wasn’t. Instead, it was data-driven decision-making, a team effort, brand integration, and enhanced ROAS reporting that did the trick. 

By focusing only on activities with a higher ROI and setting up a multi-disciplinary team to handle creative, design, copywriting, and SEO, we were able to produce results that far surpassed the client’s expectations. And by working closely with the client’s dedicated team, we were able to ensure that all of our content was on brand. 

Finally, by enhancing our ROAS reporting using Google Data Studio, enhanced with Super Metrics API, we were able to provide the client with even greater insights into our performance. 

All of these factors came together to produce truly impressive results. While we noticed that social media drove sales, conversions from Google searches (both organic and paid) generated the vast majority of the conversions.

See the graphic below where it shows a Multi-Channel Conversion Visualizer.

In this particular case, we advised our client to shift their marketing budget to allocate less for their social media marketing and push further their SEO projects.

And this takes us to discuss the scarcest resource: TIME!


How much time you’ll need for your social media vs SEO?


Social media can help you reach a target audience who will feel a connection with your brand and will become your advocators. But in order to do that successfully, you’ll need to be “sociable”, which means:

  1. Generate highly valuable content, tailored for the platform
  2. Post frequently 
  3. Engage with your followers
  4. Get vulnerable  
  5. Collaborate with other creators
  6. Build a funnel so you can turn your followers into customers

A plan to grow a social channel such as TikTok takes about 2 hours per day (60 hrs per month), and this includes:

  1. Watch trends to come up with content ideas
  2. Create the videos
  3. Edit the videos
  4. Come up with catchy titles
  5. Monitor analytics to find the best times to post
  6. Post your videos 
  7. Monitor comments 
  8. Reply comments
  9. This process is for each post
  10. Expect to post 3-4 times per day

Social media channels bring a great opportunity for business owners, especially when we consider the increase in online and digital activities caused by The Pandemic. Therefore, even if you don’t have the 60 hours per month to keep up with your social media, outsourcing those activities can be a game changer for your business.

When it comes to time invested by business owners in their SEO efforts, is very minimal in comparison to social media. SEO tasks can be done by your SEO team, with very little effort from your end as a business owner. And this is a BIG PLUS for SEO services versus social media services. 

For instance, in the example where we increased purchase conversions by 323% in just 5 months, we haven’t needed our client in order to do our SEO work. And this is possible when you hire the right talent for your marketing and sales needs.



Local SEO vs Social Media for local business owners


For local businesses, generating foot traffic from people nearby is key. So how do local business owners get more traffic? 

The following is an example of a local business that was using only social media to promote its food. The business owner had a website with 3 pages: The home page, menu page, and contact us page, but no additional content. However, their social channels were active and they hit close to 5,000 followers. Because of that word of mouth, all their website traffic was from people who knew their business name. Although this is good, it’s not enough. 

Google search console SEO agency near me

We combined SEO and Content Marketing SEO to drive website traffic from people who were looking for their food. We wrote blog articles around topics like “10 Best Places to Eat in [city]” and then optimized those pages for the city they’re in. So when someone Googled that query, our client’s website would show up.  Because our client’s restaurant was one of the best in the city, people would click through and come to their website. From there, some would decide to visit the restaurant or order takeout/delivery.

This is just one example of how you can use SEO and Social Media together to grow your business. By creating great content and promoting it on social media and through other channels (like email marketing), you can attract new customers and grow your business. And if you track your progress with Google Search Console, you can see exactly how well your efforts are performing over time!


Does posting on social media help SEO?


If you’re wondering whether posting on social media will help your SEO, the answer is a little complicated. Technically speaking, social channels are separate from Google, so your activity on the site won’t directly impact your ranking in search results. However, that doesn’t mean that there’s no connection between the two, as we’ve discussed earlier.


In Conclusion


Social media and SEO are two of the most important tools in a marketer’s toolkit. When used together, they can provide an incredible boost to your visibility and reach. However, it’s important to remember that they are just tools – you’ll still need a comprehensive strategy to get the best results. 

If you’re not sure where to start, the best thing you can do is to hire a team of experts who can help you develop a comprehensive marketing strategy. 

I might be biased, but I personally think that here at MFG Agency, we have one of the most amazing resources! You’ll be able to make the most of social media and SEO, and you’ll see a real difference in your bottom line. 

But don’t take my word for granted. Schedule a visit and meet your amazing marketing team! We’re a digital marketing agency in Cedar Park and we do great things.

6 Advantages of Testimonial Videos for Your Brand

The Greatness Blog

6 Advantages of Testimonial Videos for Your Brand

Testimonials Video, in particular, are particularly effective. While a text testimonial helps build trust, a video testimonial is much more personal and easier to relate to.

Almost nine out of ten consumers trust online reviews and testimonials as much as personal recommendations from friends and family. Testimonials help establish credibility and build much-needed social proof. 

Video testimonials, in particular, are particularly effective. While a text testimonial helps build trust, a video testimonial is much more personal and easier to relate to. Here are six advantages of using testimonial videos for your brand. 


1. They Establish Authority and Industry Leadership


Testimonials help establish your authority in the industry. They’re powerful because they provide social proof. They show that others are satisfied with their results – and that you have the expertise and dedication to give customers what they need. 

Social proof helps relieve the doubts that consumers have when they first come across a new brand. If they’ve never heard of you before, how can they look up to you as an authority? When others praise you, they give new customers a reason to look up to you. 

Video testimonials on your website are great, but if you really want to establish authority and industry leadership, you should get them published on other platforms as well. 

For example, you might run a campaign to get Twitter users to post short video testimonials on their Twitter feeds. You can then retweet and highlight the best ones in exchange for a prize, like a $250 off coupon. 

Having people post video testimonials on their own profiles will do wonders for establishing yourself as an authority. 


2. They Build Trust


Video testimonials also build trust. They show people that working with you will bring them the results and solutions they are looking for. Consumers rely on video testimonials and input from third parties to determine whether they can trust a brand or not. 

While any type of review and testimonial can build trust, testimonial videos go a lot further. That’s because they allow for more intimate and personal connections. 

In a video testimonial, the viewer can see the speaker’s facial expressions and hand movements. They can pick up on cues, like their tone of voice, that indicate just how satisfied the speaker was with your service and that they are speaking from the heart. 

If the speaker in a testimonial video relates a personal story, that’s even better. Personal stories will help viewers click with the speaker and identify with them and their issues. They will imagine themselves in the shoes of the speaker, paying for your products and enjoying the same benefits. 

Although consumers trust text testimonials, there is always that nagging doubt in the back of their minds that the review might be fake. A review on Google My Business, for example, often offers no information about the reviewer. 

Sometimes, there is a profile picture and evidence that the reviewer has left reviews for other businesses, strengthening trust. For the most part, though, reviews on Google are generally anonymous. While Google fights fake reviews, plenty do slip through the cracks. 

A video testimonial, on the other hand, shows that there is a real person behind the screen. The more video testimonials, the better. It’s not a bot or someone from inside your company leaving multiple reviews under different aliases. 

Personal stories and body language can help confirm authenticity to the viewer. If you can get the person leaving the testimonial to introduce themselves, that’s even better – it adds yet another element of trust. 


3. They Strengthen Your Relationship With Clients


Video testimonials also help strengthen your relationship with clients. They allow you to retain existing clients and get more repeat customers. People who bought from you a while back may be wondering whether it’s worth buying from you again. Whatever their hesitancy stems from, a video testimonial can reaffirm the benefits of purchasing your products or services. 

That’s why it’s so important to have current video testimonials. A video testimonial from a few years ago is better than no testimonial at all. However, publishing new and fresh video testimonials shows that you have a steady stream of satisfied clients and that the quality of your services has only improved. 

Testimonial videos help create brand loyalty. You can even combine them with a loyalty campaign or incentivize existing customers to create video testimonials by offering entries into a raffle for a special prize. 

Above all, video testimonials allow you to create longer-lasting, personal relationships with new and existing clients. They take trust to a whole new level. 


4. They Add Emotion to Your Brand and Story


Video testimonials do what text testimonials can’t – bring emotion into your brand and story. Did you know that 93% of communication is non-verbal? Fifty-five percent is visual, and 38% is vocal. 

In other words, words or text can only encapsulate 7% of human communication. The remaining 93% of the message is lost. 

Testimonial videos allow you to bring that 93% back. They allow you to show a different side of your company – a caring, respectful, and emotional side. In the testimonial, the speaker can talk about how your products or services affected them and improved their life. They can express emotions like gratitude, happiness, satisfaction, contentment, and joy. 

Associating your business with these positive emotions will lead to more sales and conversions. You need a brand story that people can identify with, and video testimonials help add feeling to your story so that people can identify with it. 

People often base their purchasing decisions based on how they feel at any given moment. If a video testimonial can make someone feel hopeful or happy, they will be more inclined to purchase your product. There’s a reason so many people go on to buy products after watching positive video testimonials – that’s because they feel good about spending money. 


5. They Can Be Part of Your Marketing Campaign


Testimonial videos can also play an essential role in your marketing campaigns. Did you know that two out of three consumers are more likely to buy something or pay for a service after watching a video demonstrating how it has helped someone like them? 

There are many ways to incorporate video testimonials into your advertising campaigns. It’s best if you can advertise on a video-based platform like YouTube. YouTube allows you to display short ads before videos. 

Open your testimonial ad with a “hook” that captures the user’s attention. This hook needs to speak directly to the viewer – for example, you might have the speaker say something like, “One year ago, I faced this-and-this problem.” That would resonate with a viewer who faces a similar problem and has been seeking a solution. 

The reason you want to open with a hook that immediately captures the viewer’s attention is that many YouTube ads are skippable after a few seconds. You only have those few seconds to make an excellent first impression and capture the viewer’s attention before they press the skip button and go on to watch the video they originally intended to. 

Instagram and Facebook are two other platforms where video testimonials make for great ads. You can have video testimonials appear in users’ Facebook feeds, Instagram feeds, or Instagram story feeds. 

One of the traditional disadvantages of advertising on social media is that people go on those platforms to see updates from people they know, especially close friends and family members. As a brand, elbowing your way into the newsfeed and trying to catch users’ attention can be tricky. 

Video testimonials help you overcome that obstacle because they are so personal in nature. Even though the viewer doesn’t know the speaker in the video testimonial, it’s still a real human talking from their heart as opposed to a brand. 

Finally, you can place video ads on other websites using ad networks. It’s best to test out different platforms and see where you get the best results. You’ll get better results with better targeting. Facebook is great for that, as it has incredible targeting tools that really let you drill down and address your primary target audience. 


6. They Help Improve Exposure


Finally, video testimonials help improve exposure. People are more likely to share a video testimonial on social media than a promotional post. That’s especially true if the message resonates with the viewer, and they feel like it would resonate with their friends as well. 

Publishing video testimonials on multiple platforms is key to increasing exposure. Set up profiles on different social media platforms, like Twitter, Facebook, and Instagram. Upload video testimonials to all of them. 

Video testimonials can also help you drive backlinks. People may link to a video testimonial you published on your website, for example, when reviewing your products or services. 


Final Thoughts


Video testimonials help add emotion to your brand story, draw people in with visual communication, and create personal connections with viewers. They build trust and increase sales. 

If you are not yet incorporating video testimonials into your campaigns, now is the time to start. Find customers who can help you create genuine video testimonials in which they speak their true feelings and talk positively about your brand. 


Are You A Construction Company Or A Construction Brand?

The Greatness Blog

Are You A Construction Company Or A Construction Brand?

Wondering if you are a construction brand or a business? Advice from a Brand Marketing Agency.

James has done some small construction jobs and his customers have been sharing the results on social media. His business is booming. Quote requests are coming in almost daily. He’s so busy that is already sending business to other construction companies. But there’s one problem. James has no time to do anything else but work. Jenny is not feeling well, despite her success. She has a toddler and mom guilt keeps her up all night.


Can you relate with James? Is your construction business booming and now you’re starting to feel like this is too much?


Keep reading, ‘cause we are giving you our ultimate recipe to building a profitable construction business.


What’s a construction brand anyway?


A construction brand is a company that is known for its quality workmanship, customer service, and use of technology. A construction brand differentiates itself from the competition by having a clear identity that is communicated through all aspects of the business.


The best construction brands understand that it’s not just about the work they do, but also how they do it. They are constantly innovating and improving their processes. They treat their employees well and invest in their development. They focus on the customer experience and always deliver what they promise.

What are the 5 benefits of branding?


There are countless benefits to branding your construction company. Here are just a few:


  1. Increased visibility: A strong brand will make your construction company more visible in the marketplace and help you attract new customers.


  1. Improved customer loyalty: Brand loyal customers are more likely to return to your company for future projects and recommend you to their friends and family.


  1. Greater employee satisfaction: Employees who feel proud to work for a well-respected company are more likely to be productive and happy in their jobs.


  1. Access to new markets: A strong brand can help you enter into new markets and expand your business.


  1. Increased profits: Companies with strong brands typically outperform their competitors and enjoy higher profits.


In our example, if James wants to grow more revenue, he needs fewer clients with larger contracts. And that’s going to happen if he attracts those sales leads using construction brand marketing.


If you’re ready to take your construction company to the next level, it’s time to start thinking about branding. Branding will give you a competitive edge and help you build a successful business that lasts.


What’s Involved in the Branding Process?


The first step in branding your construction company is to define your brand. What makes your company unique? What do you want to be known for?


Once you have a clear understanding of your brand, you need to start communicating it to the world. This involves everything from choosing the right name and logo to developing a website and social media strategy. You also need to make sure that all of your marketing materials, from business cards to proposal templates, reflect your brand in a cohesive way.


Should you build a local brand?

Building a local brand has a lot of benefits.


For starters, it’s a great way to build trust with your community. When people see your company name and logo around town, they’ll start to associate it with quality workmanship and customer service. This can help you attract new customers and win repeat business.


Another benefit of building a local brand is that it can help you stand out from the competition. There are a lot of construction companies out there, so it’s important to find a way to differentiate yourself.


How do you develop a local brand? Start answering these questions:


  1. What made you start your construction company
  2. What’s your business story
  3. Who is your ideal customer
  4. What are your company values
  5. What’s your company culture like
  6. What sets you apart from the competition


Pro tip: Successful branding begins with a well-defined story that is RELATABLE to your market.


Your company name, logo, and tagline should help you share your brand story. And if you already have a name, but you recognize that it doesn’t help you share a story, you can always add a strong tagline.


For example, if your company name is Sunshine Construction Inc. and you want to localize your business name, you can do it by adding a tagline. Sunshine Construction – Builder in Central Texas.  


Keep in mind that people will be talking about you and they will Google you! For this reason, your brand story should be shared prominently on your website, business cards, and other marketing materials.


You also need to get involved in your community. Sponsor a little league team or donate to a local charity. Attend networking events and host open houses. The more people see your company name and logo, the more likely they are to remember it when they need construction services.

A construction brand example

A great example of a construction brand is M / I Homes. They identify themselves as one of the Nation’s Leading Home Builders. Their brand name has built online equity, based on how many people search “mi homes” online. Google has over 500,000 results for its brand name.


M I Homes has positioned itself to stand out from the crowd for its values. And this is a key element of building a successful brand. When you visit their website, you will be able to learn about their story, what makes them unique, and what are some of the processes and methods that they use that are different from other construction companies.

SEO (Search Engine Optimization) is key

As we mentioned earlier, your future buyers will Google you. This is where a great SEO marketing strategy comes handy.


SEO will help your website rank higher in Google search results when potential customers are looking for construction companies in your area.


The benefits of SEO go beyond just ranking higher in Google. A strong SEO strategy will help you:

  1. Generate more leads
  2. Build trust and credibility
  3. Attract high-quality prospects
  4. Increase brand awareness

SEO is a complex and ever-changing field, so it’s important to partner with a company that specializes in construction SEO. They will be able to help you identify the keywords that potential customers are using to find companies like yours and ensure that your website is optimized for those keywords.


Below is an example of M / I Homes online presence. They use effective SEO content strategies that have helped them gain brand recognition. And we say this, not because we work with them. We can find out how is a brand positioned online by using SEO tools.

What are the top construction brands?

Based on our research, the following are the top 5 construction brands in the U.S.:


  1. Pulte Homes
  2. Centex
  3. Perry Homes
  4. Ryan Homes
  5. Taylor Morrison

Use this list and see which of these brands are your “hero brand”. Notice how they communicate their brand story, their values, their culture, and how they connect with their audience on social media.


Keep in mind, that this list is simply based on search visibility. Not in revenue.

Need Construction Marketing Services in Austin?


If you are looking for an award-winning construction marketing agency in Austin, TX, contact us today. We would be happy to help you take your brand to the next level!

Does Branding Come Before Marketing?

The Greatness Blog

Does Branding Come Before Marketing?

Wondering if you should build a brand or build a business or both? How does that look like? Advice from a Brand Marketing Agency.

When it comes to your product launch strategy, it will require the right blend of approaches. I compare a brand success with a plane. Ever wonder how does a plane fly? It flies because of four forces. The four forces are lift, thrust, drag, and weight. 


Let’s take these four forces and relate it to your product launch. First, you have to have a great product. This is what I consider the “lift” force. Your product has to be able to take off and fly on its own. You can have the greatest marketing strategy in the world, but if your product stinks, it will never get off the ground. 


Second, you need the “thrust” force. This is your go-to market strategy. It’s how you’re going to generate demand for your product. 


Third, you need to consider the “drag” force. This is all of the things that can slow down or hinder your product from taking off. 


Fourth and finally, you need to consider the “weight” force. This is your overall business strategy. How much money are you willing to invest in this product? Is it a cash cow or a loss leader? 


These are all important factors to consider when launching your product. 


With a great marketing campaign can help create a successful product launch. But then what? How do you make a sustainable business outside of that one great launch? This is where a conversation about how to become a successful and sustainable brand comes handy.


Let’s dive in. 


If you’re about to launch a product, you might want to consider launching your brand first. And we’re not talking about waiting years until having an amazing brand. Building a successful brand can be done in less than six months. In some cases, depending on the level of influence of the people behind it, it can be even quicker.

So what is a brand, anyway?


Since brand and branding are two of the most misused concepts, let’s clarify what do we mean by brand, so we can be on the same page.


When we say that you need a brand, we’re not talking about your logo, colors, and website. That’s branding. A graphic designer will take care of that part. However, that alone won’t share the story of your business. 


As Jeff Bezos famously said, “Your brand is what people say about you when you’re not in the room.” And this isn’t different, whether you are building a personal brand or a business brand.


You didn’t start a business without a reason, right? So what it is? What’s the story? What’s the problem you want to solve? Is the impact in people’s lives worth sharing? 


Pro tip: Successful branding begins with a well-defined story that is RELATABLE to your market. 

Some of the benefits of building a brand before launching a product include:


1) You gain customer loyalty

By building a strong brand, you create loyalty among your customers. They’re more likely to continue using your products and recommend them to others.


2) You build a connection that keeps users coming for more

A strong brand connection means customers are more likely to come back for more. They’ll also be more likely to try new products from your company, as they know they can trust your brand.


3) It gives your team a sense of direction and motivation

Launching a product can be a daunting task. By having a clear brand identity, you can give your team a sense of direction and purpose. This will make them more motivated to work on the product and see it through to launch.


4) You can grow a bigger digital footprint

A strong brand presence online can help you reach more potential customers. It can also help with search engine optimization, as potential customers are more likely to find your product if they know your brand.


5) It can help with reputation management 

In today’s digital age, it’s important to have a good reputation online. By launching your brand first, you can start to build a positive reputation before your product even launches. This can help ensure that customers have a positive experience with your product and are more likely to recommend it to others.

How do you share a brand story?

Now that you’re inspired to consider taking some time and resources to build your company brand, let’s go over some brand stories, starting with Tesla.


So how does Tesla do it? 


How has Tesla become one of the most valuable car companies in the world without spending a dime on advertising? It all comes down to storytelling. Tesla tells its story through its product. Every Tesla is designed to be the safest, quickest, and most pleasurable car to drive. They are constantly innovating and pushing the limits of what’s possible with electric vehicles. As a result, Tesla has built a strong emotional connection with its customers. And when you have a strong emotional connection with your customers, they will do your marketing for you. 


Pro tip: When you build a strong emotional connection with your customers, they will do your marketing for you.


As you might have noticed, Facebook rebranded recently and changed its name from Facebook to Meta.

Why did Facebook change its name to Meta?

Zuckerberg said it was time to turn the page on a new chapter. Meta’s name is directly related to metaverse, a new world built in virtual reality.


In reality, Facebook’s move was smart. The social platform had been under fire for spreading misinformation and other issues, so rebranding gave them a chance to give the media a new story.


You would figure that this time, Meta needed to come up strong, from the get-go. And they did. One of my favorite examples of how they’re sharing Meta’s brand story is their magical gate at Austin-Bergstrom International Airport (AUS), transforming one of the terminal’s gate areas and adding 120 fantastical new air service destinations to the airport. 


When you’re at Meta’s imaginary gate, you’ll see their imaginary destinations. Smart move! A great way to generate stories – at the emotional level! 


Do you see a pattern here?


A great brand story tells the narrative of your brand, including where you’ve come from and where you are going. A great brand story must be true, authentic, and honest. It cannot be made up or derived; consumers sniff out inauthenticity in a heartbeat and will punish you for it.


Launching a product without first building a brand can be risky. Customers may not know who you are or what you stand for, and they may not be as likely to take a chance on your product. By launching your brand first, you can create awareness and build trust with potential customers before you even launch your product.

Great brands have great brand marketing


Brand marketing is promoting a brand’s products or services in a way that elevates the brand as a whole. It involves creating and maintaining brand-consumer relationships and marketing brand attributes—the traits that people think of when they picture a particular brand.

In Conclusion


Building a brand is essential to the success of any business, whether you’re just starting out or have been in the game for years. It’s what sets you apart from your competition and allows you to create a connection with your consumers.


Do you think you have a story worth sharing and you want to leverage it and monetize it? Let’s chat! Schedule a complimentary branding consultation with our experts.


How Much Does It Cost To Hire An Instagram Manager?

The Greatness Blog

How Much Does It Cost To Hire An Instagram Manager?

This article is a comprehensive look at the services of an Instagram manager, what they entail and how much you might expect to pay.

You’re a small business owner and you want to hire someone to help you with your Instagram account. But how much does it cost to hire an Instagram manager?

The short answer is that it depends on the services you need and the experience of the person you’re hiring.

Instagram Management Services in Austin: Job Description

A social media manager is responsible for creating and executing a social media strategy in order to grow the online presence of a business or brand.

Duties Of A Social Media Manager May Include:

  1. Creating and posting content on behalf of the business or brand
  2. Monitoring and responding to comments and messages
  3. Analyzing analytics to gauge the reach and effectiveness of posts
  4. Generating new ideas for content and strategies
  5. Collaborating with other team members, such as designers and marketers.

The Skills Needed To Be A Social Media Manager Include:

  1. Excellent written and verbal communication skills
  2. Strong organizational skills
  3. The ability to multitask
  4. Creativity
  5. A deep understanding of social media platforms and their algorithms
  6. Basic graphic design skills
  7. Basic SEO knowledge.

Is It Worth Hiring A Social Media Manager Just For Instagram?

Should you hire them for all the social media channels? Which one is the best?

This question comes very frequently, especially when you’re preparing a new marketing plan and want to make sure you’re staying on top of your game. And if you haven’t refreshed your marketing plan and want to know the top marketing strategies, consider reading this

If you’re a small business owner with a limited budget, you may want to consider hiring a social media manager just for Instagram. This will allow you to focus your resources on one platform, and you’ll be able to work with someone who is an expert on Instagram.

If you’re a larger business with a bigger budget, you may want to consider hiring a social media manager for all of your social media channels. This will give you a cohesive social media strategy across all platforms and allow you to take advantage of the different strengths of each platform.

The best way to decide is to sit down and assess your goals. Do you want to grow your audience or do you want to simply keep your presence active? Do you want to generate website traffic from Instagram? What about leads and sales? The more specific you are about your goals, the better.

What Does Instagram Management Include?

A typical Instagram management contract includes:

  1. Content strategy
  2. Content creation
  3. Content writing
  4. Account monitoring
  5. Technical support to troubleshoot your account

And depending on the expertise of the Instagram Manager, they might be able to offer you other advanced Instagram Marketing Services such as:

  1. Instagram Ads
  2. Instagram search engine optimization (SEO)
  3. Keyword optimization
  4. Analytics
  5. Tracking
  6. Advanced Reporting
  7. Trends

But it’s important to remember that a lot of what goes into running a successful Instagram account is not included in a typical management contract.

What’s Not Included In Typical Instagram Management Services?

Some of the things that are not typically included in an Instagram management contract are:

  1. Professional photography
  2. Multi-format posting
  3. Website management
  4. Advertising
  5. Outreach
  6. Community building
  7. Community management.

These services can be extremely valuable for growing your business, but they come at an additional cost.

What About Social Media Branding?

Your Instagram Manager isn’t expected to develop your brand. You can’t hire a plumber and ask them to paint your counters! 

While some Instagram Management packages offer some branding and style, the scope of what they offer is limited. However, they might offer social media branding services. 

Social media branding is the process of creating a unique and consistent identity for your business or brand across all social media platforms. This includes everything from your profile picture and cover photo to the tone and voice you use in your posts and it’s normally done during the first month of starting your Instagram Marketing Services.

Creating a strong social media brand is important because it helps you stand out from the crowd and makes you more recognizable to your target audience. It also makes it easier for people to connect with you and builds trust.

Keep in mind that a social media manager is not a branding expert or a graphic designer. They will be able to do basic design, but you should not expect them to be an expert designer. If you need both branding and social media management services, hiring a digital marketing agency will be your best option, since you will have all the services done by one team.

The Rise Of Content Creation Services

For businesses that have an in-house social media marketing team, outsourcing the content creation makes sense. 

A content creator is a professional who creates content for social media, websites, and other online platforms. This can include everything from blog posts and articles to videos and graphics.

Content creators are important because they help you create valuable content that will attract and engage your target audience. Without high-quality content, your social media presence will suffer.

There are a lot of different types of content creators, and the type you need will depend on your business goals and the platforms you’re using. For example, if you’re focused on Instagram, you’ll need someone who is good at creating visuals. And now that the platform is preferring short videos, you might want to consider content creation services. 

Why Get Content Creation Services Instead of Full Instagram Management Services?

Any successful social media presence these days requires engaging content. This is especially true on a visual platform like Instagram. Static images just don’t cut it anymore- users want to see innovation and creativity. That’s where content creation services come in. When you work with a content creation team, you’ll get high-quality, engaging content that is planned and strategized specifically for your brand. This will help you to attract new followers and keep your existing ones engaged. Additionally, it can be much easier to scale your content production when you have a team working on it, rather than trying to do everything yourself. So if you’re looking to take your Instagram presence to the next level, content creation services are the way to go.

Our content creation services package includes:

  1. Content planning
  2. Graphic design
  3. Reels planning 
  4. Account analysis
  5. Reporting

You’ll get your Instagram Content Plan with captions and images ready to post. 

How Much Is Social Media Management Per Month?

According to the freelancer platform Upwork, the following are rates that other freelancers are charging clients for social media content management: Entry Level (social media posting, virtual assistant duties): $15-$50/hr. Intermediate (social media posting, content creation, and community management): $50-$100/hr. Expert (content marketing, blogging, and SEO skills): $125- $225/hr.

Another factor to consider is that the average total compensation for a Social Media Manager in the US is about $75,000 per year. This represents roughly $7,000 per month (with employment tax). Just for one employee.

Hiring A Marketing Agency Makes Total Sense

  1. You’ll save money in payroll
  2. The agency will take care of giving you the right account manager
  3. You will be able to receive a plethora of digital marketing services beyond social media
  4. No headaches of managing staff
  5. No more missing opportunities, due to not having time!

Hiring someone to help you with your Instagram account is an important decision, but it doesn’t have to be a difficult one. By taking the time to find the right person for the job and being clear about your needs, you can ensure that your Instagram account is in good hands.

Instagram Marketing Services in Austin

If you’re ready to take your Instagram account to the next level, let’s chat. 

We are a full-service Instagram agency in Austin that can help you with all of your Instagram needs, from content creation to community management, branding, website, SEO & Adwords. 

We’ll work with you to create a custom plan that fits your budget and your business goals. 

Contact us today to learn more!

Why Can’t I Boost My Reels On Instagram? Troubleshoot Common Reels Ads Issues

The Greatness Blog

Why Can’t I Boost My Reels On Instagram? Troubleshoot Common Reels Ads Issues

Find out what you can do if your ads are getting disapproved on Instagram and how to prevent them from being rejected in the future.

Reels is the future of video storytelling on Instagram. It already makes up 20% of the time spent on the platform. That means that if you’re not using Reels to tell your brand story, you’re missing out on a huge opportunity.

Are Reels good for business account?


Absolutely yes. There are a few key reasons:

1- Reels are highly engaging, and users are much more likely to watch a Reel than any other type of content on Instagram.

2- They’re also fun and creative, which gives brands a chance to show off their personality. Plus, Reels are easy to make and don’t require a lot of time or resources.

3- When you share content using Reels, the algorithm pushes your content to users who are not following you, giving you the chance to gain followers.

4- Users engage more with Reels content because they are entertaining, digestible, and relatable.

Why Are Reels A Great Way To Grow Your Followers?

Reels are a great way to grow followers because they’re highly engaging and the algorithm pushes your content to users who are not following you. When you use Reels the right way, you can increase your reach and get more people interested in your brand.

How To Gain Followers Using Reels?

Pull your audience in and entertain them with content that appeals to their ears, eyes and hearts.

1. Design for sound on

Over 80% of Reels are viewed with sound.1 Music can be an effective audio strategy for captivating attention and creating connection, particularly when it complements the mood of your story (i.e. relaxing, inspiring, energizing, chill, dreamy).

2. Dazzle with visual effects

Adding effects are a great way to inject a little fun in your Reels and enhance the story — in fact, over 40% of Reels use effects.1 Try effects like green screen to help you layer first-person video commentary onto content.

3. Inspire an emotional response

Entertaining ads tend to elicit emotions like happiness, interest and curiousity. Consider sparking intrigue by taking an edutainment approach and teaching your audience something new or helping them learn more about something they already love.


Boost Your Reels to Reach New Audiences

Can you boost Reels on Instagram?

Yes! You can now boost your Reels on Instagram to reach more people.

Here’s how:

1. Go to your business profile and click on the Reels tab.

2. Find the Reel you want to boost and click the “Promote” button.

3. Choose your objective (reach, website clicks or conversions) and target audience.

4. Set your budget and duration, then click “Confirm.”

5. Your Reel will start promoting as an ad once it’s been reviewed and approved.

Keep in mind that you can’t boost Reels with:

– Camera filters

– Shared to Facebook

– Gifs

– Tappable elements

– Copyrighted music

If you’re having trouble boosting your Reel, keep reading! We have some solutions that can help you get approved.


Which reels can be boosted?

Businesses can now boost their reels within the Instagram app to turn them into ads for the opportunity to reach new audiences and drive more engagement. Boosted Reels, summarized in the reel below, will appear in feedStories, the Reels tab and the explore page to help new customers find your brand.

To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format. At this time, Reels that use third party IP—such as copyrighted music, GIFs, interactive stickers or camera filters in a Reel—are ineligible for boosting, as well as reels shared to Facebook.

If you’re looking to boost your reach on Instagram, Reels Ads is a great way to do it. However, at this time, not every Reel can be boosted. Here’s a look at some of the most common problems and how to solve them.

Problem 1: Video Resolution

If you’re getting this error, most likely, your video has a filter effect.

How to fix this problem? Assuming that you want to keep using the filter, you can download the Reel using a website like and upload it again. You can also edit your Reel before posting it using a video editing app like CapCut.

Problem 2: Shared to Facebook

Reels are typically shared to Facebook, by default. If you are getting this error, you’ll need to publish your Reel again and remove the permission to share Reels to Facebook.

Provided that you are not violating any of the other prohibitions, your ad should be approved.

Problem 3: Contains Gifs

Gifs are not currently supported by Reels Ads. This means that if your Reel contains a Gif, it will not be able to be boosted.

To solve this problem, post your Reel without any Gifs or Stickers.

Problem 4: Tappable Elements

Tappable elements are not currently supported by Reels Ads. This means that if your Reel contains any tappable elements, such as links or call-to-actions, they will not be clickable when viewed on a boosted Reel.

If you have an original version of your video, simply upload it again but without any tappable element. Note that if you filmed your video directly on the app, you won’t be able to remove the element. So in this case, filming a new one will be the solution.

Problem 5: Copyrighted Music

Copyrighted music is not currently supported by Reels Ads. This means that if your Reel contains any copyrighted music, it will not be able to be boosted.

Prohibited Reels copyrighted music

To solve this problem, create a new video using original sound instead of a song. 

In Conclusion

By following these solutions, you should be able to boost your Reels without any issues. Remember to always check the requirements for Reels Ads before posting to make sure your content is eligible.

Boosting your Reels is a great way to increase your reach and get more eyes on your brand. So take advantage of this feature and start promoting your business today!

About Jessica Campos

@jessicacamposofficial is an online marketing expert and founder of @marketingforgreatness. Our content marketing studio in Cedar Park, Texas offers SEO based content, branding, website, and social media solutions for brands ready to scale. 

The Case Of Why You Should Create An Online Course (One That Sells)

The Greatness Blog

The Case Of Why You Should Create An Online Course (One That Sells)

If you follow these tips, you’ll be well on your way to creating a profitable online course.

No matter where you are in your life or career, you have something to teach the world. Perhaps you don’t have all the details today, but the idea of not having to sell your time to make money is getting you curious.


And, you’re not alone. A recent study showed that nearly 60% of Americans would take an online course if it fits their schedule and interests, but only 10% have actually done so.

Assuming you have the time and interest in creating an online course, let’s explore the case for why this is a great


The pros of creating an online course


1 – The barriers to entry are low.

In the past, creating an online course required expensive software and hosting platforms. But now, there are platforms like Teachable that make it easy and affordable to get started. You can create and host your course on their platform without any upfront costs.


2 – You can reach a global audience.

With an online course, you can reach people all over the world. You’re not limited by geographic location like you are with in-person courses or events.


3 – There are existing ecosystems that will help you reach the audience and sell your course.

Platforms like Teachable have built-in audiences of people who are looking to learn. And, they also handle all of the marketing and payment processing for you. This means that you can focus on creating great content for your course.


4 – The upcoming generations are very receptive to learning online.

If you’re thinking that online courses are a fad, think again. The latest data shows that e-learning is here to stay. In fact, the global e-learning market is expected to reach $325 billion by 2025.


Who learns online?


Data shows that people of all ages are learning online. In fact, according to the latest data from the US Department of Education, over 6 million students took at least one online course in 2016.


The breakdown by age group is as follows:


– Under 18: 2.6 million students (17%)

– 18-24: 3.1 million students (20%)

– 25-34: 1.6 million students (10%)

– 35-44: 1.2 million students (8%)

– 45-54: 0.9 million students (6%)

– 55 and older: 1.0 million students (7%)


All of the above reasons should be getting you excited about creating an online course, but there’s one more important factor to consider…


5 – It’s highly profitable.

While the average American worker makes $44,564 per year, the top 1% of course creators are making over $200,000 per year. In fact, some of the top online course creators are making millions of dollars per year.


How much can you charge for your course?

It depends on the length and depth of your course, but the average price of an online course is between $97 and $997. 


Of course, there are always exceptions to the rule. And you will see lots of courses for FREE. They are great for lead generation.


The bottom line is that creating an online course is a great way to make money and allow you to work remotely – indefinitely. You are the creator of your own economy.


So the next question is: how do you actually build a real business from your courses?


A course business is part of the CAAS Industry (Content As A Service).


SAAS vs CAAS? What’s the difference?


What is SAAS?

The software-as-a-service (SaaS) model has become a popular way for companies to consume and pay for business software. SaaS represents a new category of software that delivers applications over the web. Rather than purchasing, installing, and maintaining complex on-premises software, organizations can now subscribe to simple, easy-to-use applications that are always up to date and accessible from any device with an internet connection.


What is CAAS?

Content as a service (CaaS) is a cloud-based content management system (CMS) that provides users with on-demand access to a library of digital content, including articles, videos, images, and more.


CaaS platforms are similar to other types of SaaS applications in that they are delivered over the internet and can be accessed from any device with an internet connection. However, CaaS platforms differ from other types of SaaS applications in that they focus exclusively on content management.


While there are many different CaaS platforms available, they all share a common goal: to make it easy for users to create, manage, and deliver digital content.


The benefits of using a CaaS platform include:


– On-demand access to a library of digital content

– Ability to create, manage, and deliver digital content

– Ability to customize the look and feel of your content

– Increased efficiency and productivity


If you’re looking for a way to create, manage, and deliver digital content, then a CaaS platform is a great option.


There are many different CaaS platforms available, but not all of them are created equal. When choosing a CaaS platform, it’s important to consider your specific needs and requirements.


Some of the things you should look for in a CaaS platform include:


– Ease of use: The platform should be easy to use, even if you’re not a tech-savvy person.


– Content Library: The platform should have a library of digital content that you can access on demand.


– Ability to customize: The platform should allow you to customize the look and feel of your content.


– Increased efficiency: The platform should help you increase your efficiency and productivity.


– Marketplace features: The platform should have marketplace features that allow you to sell your courses.


The bottom line is that if you’re looking for a way to create, manage, and deliver digital content, then a CaaS platform is a great option. When we were exploring all the CaaS in the market: Kajabi, ClickFunnels, Teachable, Simplero, Thunkific, WordPress Plugins, and Kartra, we decided to go with Kartra. Kartra has offers the best SEO features and is great for technical SEO. If you’re in the market for a CaaS platform, try Kartra for free.

Tips To A Profitable Online Course


1 – Find an audience that is eager to learn. There’s no reason for you to convince people about why they should learn something.


2 – Before creating the course, find similar courses and do some ethical “cyberstalking”. Pay attention to their teaching style, platform, and most importantly, how they engage with their students.


3 – Use an evergreen model to ensure long-term profitability. You certainly don’t want to create a course that becomes obsolete within months.


4 – Create content marketing that helps you gain brand authority. This will make people want to buy your courses because they trust you.


5 – The key to selling courses is not to be too salesy. Instead, focus on providing value and helping people reach their goals.


6 – Use an email list to increase course sales. This way, you can stay in touch with your students and promote new courses to them.


7 – Offer a money-back guarantee to increase course sales. This will help you build trust with your audience and make them feel more comfortable buying your courses.


8 – Provide bonuses and other incentives to people who buy your courses. This will help you increase course sales and keep your students happy.


9 – Focus on giving your users a stellar customer experience. This will help you increase course sales and reduce refunds.

10 – Don’t create a course until you have students who are ready to learn from youOffer mini sessions for free so you can test your content with a real audience. Then you create paid content to expand from your free mini sessions. By doing this, you will be creating content for an audience that is ready to learn from YOU. This is the key to building profitable online courses.

Creating and selling a course can be a great way to make money online. However, it’s important to keep in mind that not all courses are created equal. In order to create a successful and profitable course, you need to focus on providing value, engaging with your students, and using marketing strategies that will help you sell your courses. And sometimes, a profitable course is one that you give away for free, as part as your customer acquisition costs. Long term, this can be a profitable activity.


If you follow these tips, you’ll be well on your way to creating a profitable online course. Just remember that it takes time, effort, and dedication to succeed. So don’t give up and keep moving forward!


Done for you course creation services: 


Hiring a team that can offer a done-for-you course creation services can save you time and energy; and most importantly, will cut your learning curve.

Why did we pick Kartra to build our courses? 

Kartra offers what most teaching platforms do: all-in-one content building, marketing, and sales. But there’s one area where they stand out from their competitors like ClickFunnels, Kajabi, Teachable, and others: you are able to create inside Kartra and take it to your WordPress. This is a big deal, especially for technical SEO. 

Try Kartra for free here.

7 Applications That Will Help You Create Content For Social Media

7 Applications That Will Help You Create Content For Social Media

The Greatness Blog

7 Applications That Will Help You Create Content For Social Media

Learn how to create a content strategy and 7 applications that will make your content creation process faster.
7 Applications That Will Help You Create Content For Social Media

When it comes to social media, one of the most important things is to be seen. In order to be seen and build trust with an audience, you need speed. And that can be the hardest part.

What does content mean in social media?

Content on social media can be anything from a blog post, to an Instagram caption, to a Facebook status update. In order to be successful on social media, you need to be creating content regularly. 

If you want to grow on social media, you’ll need a content marketing strategy for your social media, to achieve results without wasting time. 


Steps to create a content marketing strategy: 


1. Know your audience: you can’t create content that appeals to everyone, so you need to know who you’re trying to reach with your content.

2. Set goals: what do you want to achieve with your content? Is it to generate leads, or to build brand awareness?

3. Research. Competitor research is the process of investigating your competitor’s online presence, in order to understand what they’re doing well and where there are opportunities for you to do better. 

This is important because it allows you to learn from your competitor’s successes and avoid their mistakes. It also helps you keep up with the latest trends in your industry so that you can stay ahead of the curve. 

There are a few different ways to do competitor research for social media. One way is to simply look at their social media accounts and see what kind of content they’re posting, how often they’re posting it, and what kind of engagement they’re getting. 

4. Create a calendar. A social media editorial calendar is a document that outlines the content you’ll be posting on each social media platform for a specific period of time. It doesn’t have to be fancy. 

This is important because it helps you stay organized and prevents you from forgetting to post or running out of idea