How to use social media for outreach marketing

Struggling to find ways to more effectively or authentically market to your consumers?  Feeling like social media brings more distractions than profits?  You just landed to the right place!

Let us first define what is outreach marketing.  Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times it is used for more larger goals such as branding.  If you want more traffic, more leads, more visibility, you will want to leverage an existing channel to build your audience faster.

While social media is an amazing tool, we believe that for 2017, companies will need a stronger plan to reach their audience.

The good news is that Facebook’s pixel, custom audiences, and lookalike audiences, are becoming more effective.  Continue reading “How to use social media for outreach marketing”

3 Steps to Create your e-Learning Course

You’re probably considering adding another stream of income.  Perhaps your goal is to leverage your expertise with a business model where you stop trading time for money.  If that’s your case, creating an online product makes sense.  It allows you to make some money without having to incur in labor cost and other expenses that a traditional business has.

Typically, we see companies and individuals like coaches, consultants, and service providers, using e-Learning platforms to do the following:

  1.  Developing a training system with remote access so their employees can work from anywhere
  2. Attracting cold leads
  3. Creating new business models so they can stop trading hours per money
  4. Increasing sales by penetrating new markets

If this list makes sense to you, then, these 3 steps will help you to jumpstart your business.

1-  Define your target audience: who will most likely buy your course right now?  If you have clients waiting for your program, start with them.  Don’t keep waiting.  Take imperfect action and launch the program.  You might want to give those first clients a special rate because they are your “first generation”.

2-  Define your competition:  e-Learning products are in high demand.  We have access to so much information, that attention has become the scarcest resource.  Identify who are your competitors and design your unique valuable proposition, leveraging what they offer, and adding your unique brilliance.  Don’t copy their model.  This is a big mistake that can cost you hundreds of thousands of dollars.

3-  Add perks:  Once you have designed your e-Learning course, think about the extras.  What can you give your clients that don’t cost you any money or time?  Perhaps, access to a secret group, access to the recorded lessons, a free ticket to your next event, discounts, bonus?  We call these perks!  Everyone likes to feel that they are getting something extra!

These 3 steps are crucial to creating your business model.  We have created multiple million dollar businesses using these 3 simple steps and they work great.  However, there is something that we want you to know… the demand for e-Learning products has become more conservative in the United States.

You might want to consider a marketing strategy that allows you to find clients globally!  Watch our video about the ugly side of e-Learning courses.

We would love to have a conversation about your e-Learning product! Hit the contact button and let’s talk very soon!

3 Social Media Secrets to Hack Visibility

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3 Social Media Secrets to Hack Visibility

One of the most essential purposes of social media is to be SEEN. This is the reason why visibility is such a big deal in the social media industry. Being seen not only allows new people to discover you but it also allows you to discover new people as well, for prospective connections. Whether or not you realize it, there is a whole community of people that are in need and searching for the exact set of services, skills, products and/or knowledge that you offer.

Your goal with social media is to make you and your business visible enough for that community to find you.  

The Marketing for Greatness team always has your best interests at heart and we are always excited to share with you our trade secrets so that you can apply the law of duplication to create your own success. Many of you who are familiar with me, will notice that in most of my communication to you, they always end in “To your Success.” Continue reading “3 Social Media Secrets to Hack Visibility”